Our Project Specialists …

from Barfoot & Thompson Howick Credentials Book

About Nona Singh

Aucklanders are embracing new multi-unit development properties as never before - the opportunities are exciting. With specialized knowledge and over 1900 off plan sales over $2 billion since April 2015, we know how to maximize the success of your project.

Our Projects team provides specialised services, marketing and expertise for project developments, specifically significant residential projects across Auckland including large and boutique apartment developments (off the plans and completed), terraced homes and subdivisions.

Talk to us about your project

Whatever stage you're at, our experienced team are here to help.

What we do for developers

Our projects team adds value at every stage of your development project, from original concept through to branding, marketing and sales. We can add value at any stage of the development.

Getting started

Before we define a unique position for your project in the market, we interrogate it from every angle. Includes:

• Overall concept

• Proposed product mix

• Current pricing thresholds

• Location factors

• Target market/s

• Reviewing the competition

• Advising on floorplans

• This disciplined approach removes the guesswork from this crucial stage of your project

Set up

Once we have absolute clarity around your project and have confirmed its unique positioning, we have a consistent platform for marketing.

At every stage the buyer experience needs to reflect this - from their first glimpse of an advertisement, until opening the door of their new home. Includes:

• Selecting the project manager and the specialist sales team for your project

• Planning sales strategies and setting sales targets

• Collaboration with our specialised brand agency

• Setting a comprehensive and appropriate budget and timeline for marketing activities and much more.

Sales

Pre-sales

We'll build early momentum by launching your project to known leads, media and key influencers, well before the main campaign begins.

As well as securing early sales and creating a buzz around the project, these initial sales forays help us test and fine tune our tactics before the main campaign begins.

Your sales campaign

While the focal point will be your dedicated and specialist sales team, working from the display suite, they will be closely supported by 1,700+ salespeople in the Barfoot &Thompson network, who will be spreading the word about your development.

Project reporting

At any point we can show you exactly how the sales campaign is progressing, with realtime information, customised for your project and available to view on any device.

Buyer communication

We'll keep your buyers well informed, from signing the contract right through to settlement day.

4.3 Collateral

The better we can get buyers to visualise the end product and the lifestyle on offer, the easier it is to capture their imagination – and signature.

The brochure is a vital sales piece, and not only for those that visit the display suite. It can be a persuasive take-away to show family and other influencers.

Includes:

Sales brochure

Specification document

Display suite boards

Site hoardings

Branding and marketing

We'll build a brand that sets your project apart. This can include:

• Developing a striking name that represents the attributes of your development

• Creating a unique brand identity, including logo, style and colours

• Generating collateral that will capture the imagination of your buyers - including sales brochures, display suite boards and site hoardings

• Designing the ideal website - from wire framing right through to build and SEO

• Interactive touch screen displays

• Developing an advertising campaign that is both robust and flexible.

• Creating a beautiful website

Recommendations

Planning and commitment

“From the initial planning stages through to the actual sell down Barfoot & Thompson's commitment to the project and understanding of the local market have proven to be invaluable.”

- Roger Twose, Director, Willis Bond & Co

Successful network

“The success of The Antipodean has reinforced my belief in their agency network, with over 50% of the sales generated through salespeople outside of the main selling team.” - Paul Doole,

Managing Director,

Norfolk Trustee Company

Responsive team

“I have found the Projects team at Barfoot & Thompson to be very responsive to queries and proactive in working with the entire McLennan development team to ensure the project meets its targets.”

- Giles Tait, Senior Development Manager, Housing

New Zealand

Your

Typically, the campaign will need a range of executions promoting different aspects or benefits of your project. And it must be flexible enough to quickly change as the campaign rolls out.

Of course, there are the mandatory property-based publications and websites to advertise in (though all the competition are there too). Plus there are now effective ways to target buyers online using datadriven analytics.