2020 Fall Simbrah World

SIMBRAH World • Fall, 2020 PAGE 3

JUST BECAUSE A FEATURE OF SYNERGY

12 Adding value, generation by generation A visit with the Hewitt Family of Cherokee Cattle Company, Fouke, Arkansas.

14 Managing bull fertility prior to the breeding season A discussion of the critical factors related to a bull’s readiness for breeding season.

20 5 beef industry changes from a seedstock producers crystal ball Bill Rishel provides perspective on what the purebred industry will look like in 20 years.

Smith Just Because has been a standout from birth and in 2017 he drew the attention of the breed as four breeders purchased semen interests in the unproven sire. Fast forward three years and he has four sons working as herd sires, an AJSA Classic Grand Champion daughter and a National Champion Division winner, and the list continues. He’s proven himself with his progeny and numbers--top 1% of the entire breed for Calving Ease, Birth Weight, and Maternal Calving Ease, with indices in the top 1% for API and top 5% for TI. Polled three-quarter sire, sired by Smith Stout N Black and out of Smith SWFS Just A Diva A one-tenth semen interest sells in Synergy as Lot 10

Smith SWFS Just A Diva-Dam of Smith Just Because.

She is offered as Lot 9B—you can choose her or her maternal sister, for an IVF Flush. She’s a Diva daughter out of Satisfies. Smith Just Because was her first calf.

Smith Real Classic 912G-Top seller at the 2019 Synergy and now the reigning AJSA National Classic Simbrah Grand Champion for owner Justin Majewski. Future donor for Double M Farms and 912 is sired by Smith Just Because.

Join us Sept. 26th at Smith Genetics for Synergy XIII.

Tim Smith, Joel Isgrig & Haley Smith P.O. Box 330, Giddings, TX 78942 512-587-7896 • smithgenetics1@gmail.com

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22 The basics of pricing freezer beef A walk through to determine a producers’ cost and pricing for on the ranch beef sales.

3 News You Can Use 31 Save The Date 31 Index To Advertisers

Simbrahs in the early morning light at Filegonia Cattle Company, Lott, Texas. Photographed by Beth Mercer.

Synergy XIII set for September

Please contact them at belvajohnson@sbcglobal.net to provide details on your donation to the auction and/or to place bids.

Sale host, Tim Smith announced that Synergy XIII will be held Sept. 26-27th.

It will include a sale of approximately 100 lots of Simbrah, Simmental, SimAngus and percentage cattle, a junior show for qualifying heifers, showmanship and educational contests. For additional information contact Smith at 512/5877896 or smithgenetics1@gmail.com. You may also visit the Synergy Facebook/Twitter accounts or their page on www. smithgenetics.com. Sale catalog will be mailed in the Fall 2020 Simbrah World.

Peach Creek Ranch to hold online sale

Silent auction scheduled for Synergy XIII

Fall Fest cancels sale

Once again, a silent auction will be held at Synergy, Sept.26th to raise funds for Simbrah promotion. Belva and Twila Johnson are coordinating the items and auctions.

We became Simbrah breeders, largely because of females—junior show heifers.

Those elite ladies, as well as others we have added are doing a fantastic job of producing high quality individuals. We want to showcase two of them, 377A and 321B to you.

We invite you to look at the lots we’re selling in Synergy-Lots 100-103.

Four show heifer prospects. This is lot 103 pictured and she combines Bella Bella, Satisfies and Nu Wave II breeding.

We hope to see you Sept.

26th at Synergy

CONSIDER US WHEN YOU WANT TO ADD SIMBRAH GENETICS!

The Onstot family invites everyone to join them for their 1st Annual Peach Creek Ranch Online Heifer Sale on Oct. 1st on SmartAuctions.com. Viewing and ice cream will be available at their open house weekend days of Sept. 19, 20, 26 and 27th. For more information follow the ranch on Facebook.

The East Texas Simmental/Simbrah and Heart of Texas Simmental/Simbrah Associations have announced the cancellation of their annual joint sale, Fall Fest.

Due to concerns over Covid 19, the leadership decided to (Continued on page 8)

Smith Priceless Gem 377A-Formerly a show heifer for our son, Kaleb.

She is out of the great Smith Priceless and sired by Satisfies. We recently sold a show heifer out of her and sired by Smith RFI GoTo, the 2019 Reserve Grand International Champion Bull.

Smith The Next Bella 321B-Another heifer that was shown by Kaleb. She is out of Smith Ciao Bella and sired by Broker. This is a polled, three-quarter Simbrah female that is doing a great job for us.

Her last calf, sired by Smith Shortstop, was sold as a junior project heifer, also.

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News...

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LSSA Bayou Classic in Lake Charles, Louisiana on Dec. 46th. The event includes a Simbrah show. For more information visit www.lasimmentalsimbrah.com.

wait until 2021 to hold the event. Cattle slated for the sale are being offered for private treaty by several consignors. More information on the cattle can be found at etssa.net.

La Muneca announces their fall event La Muneca Cattle Co., Linn, Texas, has announced their 33rd annual LMC Roundup & Futurity will be held at the ranch Oct. 3rd. They will also host their LMC & Friends GIVING Thanks Online Sale, Nov. 19-24th. This sale benefits a number of scholarships and causes, including American Junior Simbrah Roundup. For additional details follow them on social media and/or visit their website www.lamunecacattle.com.

Upcoming show dates announced for Louisiana The Louisiana Simmental/Simbrah Association invites Simbrah breeders to join them at the State Fair of Louisiana in Shreveport, Oct. 21-23 for the SimGenetic shows.

Information can be found at www.statefairoflouisiana.com.

The association also sponsors an all-breed junior show,

We are excited about the calves he has put on the ground in our herd and think you will be impressed, too.

Simbrah--SimGenetic Steer Feedout dates announced Once again, a steer feedout through the American Simmental Association (ASA) is planned at Graham Land & Cattle, Gonzales, Texas. Entry forms are due Oct. 1st, steers must arrive by Nov. 1st and the test will begin on Nov. 6th.

For entry forms, guidelines and additional information view www.simbrahworld.com or contact Luke Bowman, ASA Simbrah liaison at lbowman@simmgene.com.

American Junior Simbrah Roundup held The American Junior Simbrah Roundup was held this summer and drew record number of entries of Simbrah cattle and exhibitors from three states. Full details, photos of all contest winners and all champions can be accessed at www.simbrahworld.com under the junior news tab.

Smith Born To Dare is threequarter, polled son of WHF Devils Cut A245 and his dam is Oprah, the matriarch of the Diva Cow Family line.

He ranks in the top 10% of the breed for API and 15% for TI, plus he’s stamping his calves with lots of muscle, power and quality. The demand was evident at the 2019 Synergy as three daughters sold for $15,000 or more.

We would love to tell you more about the calves and our program.

We will be selling 7 live lots in the Synergy Sale Sept. 26, including three carrying the service of Born To Dare. We will also be selling three embryos out of our donor LMC RB Muneca 5S/326 with your choice of sire, HILB Royal Rumble or VOLK Backdraft CC F810. Look these lots up in the catalog for detailed information. Lots 132-139.

We look forward to seeing you there.

BURCH CATTLE

John David Burch • P.O. Box 755• Hempstead, Texas 77445 361/563-3124 • burchcattle@gmail.com • www.burchcattle.com Follow us on Facebook at Burch Cattle

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The high point winners at this year’s American Junior Simbrah Roundup include (l to r) Pebbles Whitaker for the junior division, Ryleigh Whitaker for the intermediate level and Erin Stockland for the senior division.

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Simbrah promotional items available The American Simmental Association (ASA) has marketing materials for the Simbrah breed. Items include a brochure and signs promoting Simbrahs as the crossbreeding choice. For details on how to get copies of the brochure for distribution and have the sign at events in your area, contact the ASA at 406/587-4531.

For Simbrah news, go online For additional news, events and updated calendar listings Simbrah breeders and enthusiasts are encouraged to visit www.simbrahworld.com. In addition to the news, all issues of the magazine and the annual Simbrah News Commercial Feature are archived on this site. Simbrah World is also very social, check out our Facebook page for posts on a weekly basis. To get information on advertising opportunities contact Martha at hollidacompany@gmail. com or call 903/316-8465. Also, at the bottom of the home page on the website is a form that can be filled out to receive the magazine in the mail. Fill it out for your customers. There is no charge to receive mthe agazine.

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LMC BBS FAO Julio 5F/178 ASA #3560415 DOB: November 13, 2018 Sire: LMC Upgraded 3B/155 *A LMC WFC Ms Dream Girl son!

Dam: LMC BBS Jenna 5Z/11 *A BBS Jennie Walker daughter!

Owned and exhibited by Charlee Bell “A herd bull prospect that really is as complete as anything in the show. He’s long bodied, well-muscled and blessed with volume and capacity. He’s athletic on the move with great feet and legs and soft, flexible joints. Tremendous testicle size and shape and a clean, functional sheath. He’s masculine through his shoulders, neck and head, yet maintains a smooth blend back into his stout forerib. Big ribeye and strong over his rump and loin, he’s’ as powerful as he is functional. Nothing extreme about this calf at all. . . except that he’s extremely good,” commented PJ Budler when selecting Julio as the Champion American and Supreme Champion Bull in the 2020 online virtual show, Cattle Kings of the World.

JULIO IS IN THE TOP 5% FOR 9 OF THE 18 EPD TRAITS INCLUDING TOP 1% FOR TI AND TOP 3% FOR API For semen inquiries contact: Keith and Brandi Bell 11350 Simons Rd. • Welsh, LA 70591 Brandibell82@gmail.com 337/390-9077 (Keith) 337/249-3790 (Brandi)

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Mega Red, our senior herd sire— his get and service sell in Synergy.

Since 1983 we have been selecting Simbrah genetics that have the traits to be profitable-profitable for us and more importantly, our customers.

Our long-term involvement is based on two things—the cattle work and we believe in the Simbrah breed.

When you want Simbrahs—contact us. Cattle for sale year round at private treaty and we participate in select sales.

This Mega Red daughter sells as Lot 144 in Synergy.

This Mega Red daughter sells as Lot 145 in Synergy.

Check out our lots in Synergy Sale 140-146. We look forward to seeing you at the sale and showing you our cattle.

This is a December, polled purebred son of Mr Strack E65. His dam is a LMC Red Alert daughter. If you are looking for a powerful herd sire prospect—Call us as we think he is loaded with quality and profitability.

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Smith 7N Influential 852F The 2020 National Reserve Grand Champion Bull. Sired by an international champion, Smith CRC Lubbock and out of Hagan Dream Girl 52S, who is a daughter of the many time “50” Cow. He ranks in the top 1% for API and 2% for TI in the breed. Owned with Smith Genetics.

Smith 7N Savage He was the 2019 National Percentage Reserve Grand Champion Bull. He is a three-quarter bull sired by Kappes Pendleton and his dam is Smith Wentz O Jazz, who is a genetic combination of Smith Nu Wave II and LMC Oprah. He ranks in the top 4% of the breed for API and 1% for TI. We really like his calves. Owned with Smith Genetics.

These two baby dolls sell in Synergy. Check out our lots 161-169.

Mr. 4F Accelerator A homozygous polled Brahman. His sire is Mr. V8 279/7 (P), his grand sire is +JDH Mr. Elmo Manso. Accelerator’s dam is a granddaughter of the 2005 International Champion Mr. V8 845/5 “The Rock”. Owned with Luis Flores Family. Call Pete for details on semen and his calves.

7N Heavenly Moves 21H-Sired by Potential and out of a member of She Moves Cow Family.

Plus we have calves by Smith Possibilities, 7N Smith Potential and Smith Just Because arriving.

Come see us!

Pete Nieschwietz P.O. Box 303 • Falls City, Texas78113 • 956/460-6002 www.7Nranch.net • pjnieschwietz@sbcglobal.net Ranches located in Donna and Falls City

7N Hysteria 29H-Sired

by Smith 7N Savage, with the Diva Cow Family represented on the bottom side of the pedigree.

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At our 2020 show, more than $47,000 was distributed in money, scholarships and prizes. To date we have awarded over $950,000 dollars to youth exhibiting SimGenetics.

Show includes — Showmanship—In 2019, we had 9 divisions of showmanship Purebred and Percentage Simbrah Shows Purebred and Percentage Simmental Shows At the conclusion of the show, 44 exhibitors were awarded $250 scholarships each. They are pictured with Tim Smith and Carlos Guerra, founders and coordinators of the event that has a 28 year history and San Antonio Livestock Show officials. Also pictured is Quest Newberry, cattle judge (seated).

We are working closely with the San Antonio show to confirm details. For 2021 updated sponsor list, entry form and more, visit our website and/or follow the event on Facebook.

Website will have entry details/deadlines in November, www.simbrah-simmentalsuperbowl.net.

Heifer must be purchased from participating and paid sponsor and you must also be entered in the San Antonio Livestock Show Junior Breeding Heifer Show.

BREEDERS, PLEASE CONFIRM WITH TIM SMITH IF YOU PLAN TO SPONSOR THE 2020 SUPERBOWL AS SOON AS POSSIBLE FOR ADVERTISING PURPOSES. SPONSOR PAYMENT MUST BE RECEIVED BY JANUARY 1, 2021

Showmanship featured nine divisions with an overall grand and reserve champion. Division winners and reserve winners are (left to right) Makenzie DeBerry, Keeli Whitaker, Camyrn Skaggs, Grace Tullos, Zoe Romanchuk, Taylor Groce, Carlos X. Guerra III, Aubree Blissard, Teagan Goble, Lauren Boettcher, Miranda Skaggs, Braxton Butler, Kayla Sansom, Jamie Salinas, Ashley Stoddard, Kaylee McInvale, Morgan Jackson and Annah Morris. They are pictured with founders Carlos Guerra and Tim Smith, as well judges in the front, Brent and MaKayla Cromwell.

For more information contact Tim Smith, smithgenetics1@gmail.com or 512/587-7896

Grand Champion Percentage Simmental Reserve Grand Champion Percentage Grand Champion Simmental Heifer was exhib- Reserve Grand Champion Simmental Heifer Heifer was exhibited by Lane Alexander and Simmental Heifer was exhibited by Morgan ited by Kaylee McInvale and sponsored by was exhibited by Teagan Goble and sponsored sponsored by BKE Farms.

Jackson and sponsored by Red River Farms.

Foster Bros. Farms.

by Southern Jewel Cattle Co.

Grand Champion Percentage Simbrah Heifer Reserve Grand Champion Percentage Grand Champion Simbrah Heifer was exhibit- Reserve Grand Champion Simbrah Heifer was was exhibited by Bradley Meuth and spon- Simbrah Heifer was exhibited by Kendall ed by Miranda Skaggs and sponsored by exhibited by Cooper Mau and sponsored by La sored by Hagan Cattle Co. Compton and sponsored by HDZ Cattle Co. Hagan Cattle Co. Muneca Cattle Co.

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News...

Hannah Kathryn Tom was born on March 20, 2020 weighing 6 pounds and 6 ounces, while measuring 18.5 inches in length. Parents are Jonathan and Brittany Tom of San Antonio, Texas. Hannah represents the seventh generation of the Tom Family of Tom Brothers Ranch, Campbellton, Texas. She is the granddaughter of Nancy Whittler Tom and great-granddaughter of Roxanna Tom.

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New arrivals in the Simbrah World Kallie (Fuchs) and Kasey Kram welcomed their son, Liam Barrett on April 9, 2020.

He weighed 8 pounds and 5 ounces, while measuring 21.5 inches. He was also welcomed by grandparents, Dean and Paula Fuchs.

Liam Barrett Kram and parents

Hannah Kathryn Tom

Oakleigh Ryann Lightfoot arrived on May 19, 2020 to parents Kevin and Heather Lightfoot. She weighed 8 pounds and 10 ounces and measured 20.75 inches long. She was welcomed by siblings, (l to r) Paisley, Stockton, Tilden and Canyon and grandparents, Doug and Karen Lightfoot.

Evelyn Kate Morgan arrived to parents Kelly (Garrett) and Collin Morgan on June 4, 2020. She weighed 8 pounds and 6 ounces, and measured 20 inches long.

She is granddaughter of Jack and Karen Garrett and the great granddaughter of Jeannette Knezek.

Oakleigh Ryann Lightfoot and her siblings

Evelyn Kate Morgan

Home to the Champions- 3JP Who Dat and 3JP Say Hey Kid—2 Full brothers who have hung a number of banners and earned champion titles.

These champions were bred by our family at our purebred and percentage Simbrah operation in East Texas. They are both sired by LN LMC 12th Man Y238 and out of H-3 Sweet Thang Rocking.

3JP Who Dat

3JP Say Hey Kid

H-3 Sweet Thang Rocking

Homozygous polled 2018 State Fair of Texas Grand Champion Bull 2019 International Grand Champion Bull 2019 AJSR Champion Simbrah Bull

Polled/Scurred 2019 Bayou Classic Supreme Bull 2019 Reserve Calf Champion 2020 AJSR Champion Simbrah Bull

Dam to both 3JP Who Dat and 3JP Say Hey Kid 2018 TJSSA Reserve Champion Cow/Calf Pair 2018 State Fair of Texas Senior Division Champion

SEMEN AVAILABLE ON 3JP WHO DAT AND LMC TROOPER, A HOC BROKER X PIONEER WOMAN SON. CONTACT US TODAY FOR DETAILS.

POOL FARMS Josh, Heather, Jarrett and Jess Pool • Henderson, Texas Josh 903/646-3123 • Heather 903/557-0877 • Pool_heather@hotmail.com SIMBRAH World • Fall, 2020 PAGE 13

This is former show heifer of Colton’s that is now working in the herd.

She carries Black Oak and Pine Ridge genetics and the calf is sired by a son of LN LMC 12th Man.

Adding Value, Generation by Generation

By Martha Hollida Garrett Simbrahs have proven their value for two decades for the Hewitt family and the value is recognized by three generations of this Fouke, Arkansas based operation.

Jimmy and Crystal Hewitt are the middle generation of Hewitts and are the current owners of Cherokee Cattle Company. They are joined by their children, Kyleen, 17 and Colton, 15 and Jimmy’s parents, Billy and Sherrie Hewitt.

Jimmy’s first exposure to the breed came in the early 1990’s while showing cattle. In high school, Jimmy showed Simmentals and his sister showed Brahmans. This provided additional knowledge about the base breeds behind Simbrahs. His parents purchased their first Simbrahs in 1997 for his sister to show. Jimmy and future wife Crystal purchased their first SImbrah from Stagg Cattle Company of PAGE 14

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Colton, Crystal, Jimmy and Kyleen Hewitt, owners of Cherokee Cattle Company.

Mount Pleasant, Texas in 1999. The family’s initial purchases convinced them the breed would work well in southwest Arkansas.

Jimmy graduated from Oklahoma State University (OSU) with a degree in ag economics. He met Crystal, a Stroud, Oklahoma native at college and the couple were married during their time at school. Crystal holds a bachelor’s degree in ag economics, as well as a masters degree in media specialty and administration.

“While we were at school, we purchased a few head of Simbrahs on our own. We added them to Mom and Dad’s herd,” Jimmy said. “They took care of them while we were away and we returned often to help.”

Upon graduating, they decided to build a life in Fouke, where they would establish careers and grow their Simbrah program. Over the years, they have made calculated purchases and today their herd numbers about 50 cows. They have made purchases from the Texas operations of Pine Ridge Ranch, Baring Cattle Company, Shallow Water Ranch, Freasier Ranch, Victor Guerra and Seale Cattle

Company, plus lots from Synergy participants. They utilize AI to incorporate new genetics. That is one of the Crystal’s responsibilities.

They both have jobs away from the cattle, as well. Jimmy is a production manager for Cooper Tire & Rubber, and Crystal is an ag instructor for Fouke High School. They are one of a few Simbrah breeders in Arkansas and are committed to the breed and are quick to promote the cattle.

“There’s a lot to like about this breed,” said Jimmy, citing their excellent maternal traits, low maintenance, hardiness, desired fertility, their easy fleshing ability and how they can withstand the heat and humidity of a southern Arkansas summer and its cold, wet days of winter.

They have developed a market for their bulls and registered females locally. Cherokee Cattle Company was once the only registered Simbrah operation in this area. There are now five other small registered herds, with predominantly Cherokee genetics. Many of their females have also become show projects for Crystal’s students.

They promote the breed at local shows and state fairs, including Four States in Texarkana, Arkansas and the Arkansas State Fair. They also compete on a national level by exhibiting at the Fort Worth Livestock Show, Dixie National and the International Show in Houston. They have consigned top females to sales at these national events and rely on Facebook marketing and word of mouth to market their genetics.

Kyleen and Colton have drawn a lot of attention to the breed and Cherokee Cattle Company by exhibiting homeraised Simbrahs throughout Arkansas, and at the American Junior Simmental Association (AJSA) Regional and National Classics and the American Junior Simbrah Roundup (AJSR).

Some of their classmates and ag students of Crystal have joined them in showing Simbrahs. That has offered a great educational opportunity for people new to the beef industry.

“We have had several kids come to us and want to show,” Crystal said. “A majority of them have had no experience

Simbrah calves at Cherokee Cattle Company in Fouke, Arkansas.

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The 2019 American Junior Simmental Classic was a banner day for Kyleen and Colton Hewitt. Kyleen’s heifer, Cherokee’s Harmony, was named grand champion bred and owned. The heifer carries Pine Ridge breeding. Colton’s heifer won the reserve bred and owned title and she carries La Muneca breeding.

FFA has been very important to the Hewitt family and has provided them a way to grow the Simbrah breed in Arkansas, as youth have come to them for show calves. Mom, Crystal is an ag teacher and both Kyleen and Colton are very involved FFA members. Kyleen is currently serving as an Arkansas State FFA officer.

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The number one economic trait in the beef industry remains getting a live calf on the ground and that starts with making sure bulls are ready for the breeding season.

Managing bull fertility prior to the breeding season

By Kacie McCarthy As we prepare for the breeding season or for those in the midst of the breeding season, it is important to think about how to manage bull fertility and understand critical factors that can impact fertility. There are many factors that can affect sperm production; however, the main factors that can decrease sperm production are disease, fever, injury, and extreme environmental conditions. We must keep in mind that spermatogenesis, the production of sperm, is a 61-day process in bulls; therefore, it will take upwards of 60 days to have normal sperm again following an injury/insult.

Therefore, it is important to monitor and identify if a bull has experienced frost bite, or any other injury to the scrotum/testis.

In order to ensure bulls are prepared for the breeding season, they should be tested approximately four to six weeks prior to the breeding season. The test that is performed is the Breeding Soundness Examination (BSE). The American Society for Theriogenology has developed minimum guidelines for a bull to pass a BSE. A veterinarian will evaluate the bull on the following criteria: a physical examination, scrotal circumference measurement, and evaluate PAGE 16

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semen quality for motility and morphology. To successfully complete a BSE, a bull must have at least 30% sperm motility, 70% normal sperm morphology, and a minimum scrotal circumference based on age. Bulls meeting the preceding minimum requirements are classified as satisfactory potential breeders. If a bull does not pass one of these tests, he is either classified as a classification deferred (meaning it is recommended that the bull be tested again) or as an unsatisfactory potential breeder.

The physical examination portion of the BSE determines the bull’s physical capabilities of successfully breeding a cow. A bull must be able to see, smell, eat, and move normally to successfully breed cows. Sound feet and legs are very important because unsound feet can result in the bull’s inability to travel and mount for mating. Evaluating bull body condition during the winter and prior to the breeding season is just as important as evaluating your cows.

The scrotal circumference tells the testicular mass. As it increases, so does the daily production of high-quality sperm. Scrotal circumference is also an important measure (Continued on page 28)

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Value...

(Continued from page 15)

with cattle, nor had their parents. We’ve been able to help them with heifers from our program and in some instances, kept the animal here on our farm while they handle feeding and working of the heifers.”

The Hewitts often look like an FFA chapter at the open shows they attend. Along with their own family, they haul a number of the kids and their cattle and are quick to offer help and encouragement to everyone involved.

“My school administration has been very understanding allowing me to take the kids to shows like Fort Worth, since we were going as a family,” she remarked, adding that they have also taken her students with them to the AJSA and AJSR events, too.

Kyleen and Colton have taken advantage of the opportunities provided to them in 4-H and FFA, as well as the SimGenetic junior programs.

Kyleen, who just graduated from high school as the valedictorian of her class, will be attending Southern Arkansas University this fall to major in ag business and has the distinction of serving as an Arkansas State FFA officer for 20202021. She excelled in livestock and horse judging, as well as pubic speaking and leadership in high school.

Colton, who aspires to follow in his mom’s footsteps as an ag teacher, is heavily involved in FFA’s ag mechanic competitions and livestock judging.

“We are firm believers in junior programs and that again

is a plus for the Simbrah breed. We feel the educational competitions through AJSA and AJSR show have been very beneficial to our kids,” Crystal added.

The Hewitts enjoy the Simbrah cattle, but they have also enjoyed the Simbrah people.

“There are a lot of good people involved in this breed. We have enjoyed so many helpful conversations over the years and have learned so much from someone sharing with us.

We have been the recipients of a lot of good advice and encouragement,” Jimmy said. “It’s something we try to provide to the folks who have bought our genetics and have since started their registered programs.”

Raising Simbrah cattle has been a rewarding endeavor for Jimmy and Crystal, especially being able to introduce the breed and the educational programs to a number of juniors.

While Jimmy and Crystal handle the majority of cattle responsibilities, his parents continue to help with the care and management of the herd and can always be found ring side cheering Kyleen and Colton on, as well as all the Arkansas kids who show Simbrah.

“We wouldn’t be where we are today if it weren’t for my folks and especially the help they gave us in the beginning,” Jimmy added. “Plus, they introduced me to this breed with that first purchase in 1997 and we’re grateful for every part they have in Cherokee Cattle Company.”

With a history that spans two decades, Jimmy and Crystal are using their experience and knowledge about the Simbrah breed to look forward, keep improving and look for opportunities to promote the breed within the beef industry.

Johnson Cattle Co., remains committed and confident in the Simbrah breed, the individuals we have working in our herd and our senior herd sire, Smith JCC Confident 871F. Confident is doing a great job for us. He is ranked in the top 10% of the breed for weaning and 15% for yearling, so his calves will gain and are loaded with muscle. He carries some of the top genetics in Simbrah—Secret to Success, Fireball, Nu Wave II, and Oprah.

Smith JCC Confident 871F

We are selling two lots in Synergy in partnership with Smith Genetics. Smith JCC Go Girl N Black 04H (Lot 41) is a February black, polled purebred Simmental, sired by WLE Smith Multitask E3 and Smith JCC Something Bella 333D (Lot 8) is a January purebred Simbrah, sired by Smith Nu Approach and out of our donor, Smith Evocative Bella, a Satisfies daughter with the great Smith Bella Bella Cow family on the maternal side. We look forward to seeing you at Synergy on Sept. 26th.

J OHNSON C ATTLE C O .

Wayne Johnson 830/391-2571 Kenny Johnson 361/438-3413 • wjohnson4945@sbcglobal.net Tim Smith consultant • 512/587-7896 • smithgenetics1@gmail.com Follow us on Facebook- Johnson Cattle Company, Kenedy, Texas

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We have show heifers for sale and we accept calf scramble certificates

B & M Cattle has a really simple mission, we want to produce the type of cattle that perform well in the pasture, yet still compete in the show ring. With an aggressive AI program, utilizing some top genetics of both the past and present like Ragin Cajun, Cowboy Crush, Pappadeaux and Have No Fear to name a few, as well females from top breeders. We strive to have calves that are functionally correct and sound along with eye appeal.

Our herd sire, Smith Gaston, a son of RFI Real Deal, is loading his calves with power, mass and muscle. His calves are showing a lot of style and performance.

SMITH DESIGNATED HITTER 71FSenior herd sire for our program

He is sired by Smith Shortstop, a Dream On Son and out of Smith JCC Accessorized, a Smith Satisfies daughter that traces back to Smith Nu Wave II and the great Oprah, maternally. He is polled and he’s transmitting superior weaning weights to all his calves.

He’s knocking it out of the park for quality, pounds and growth!

Visit our website, or better yet come see our program and our Designated Hitter calves.

Mark Melson

GIVE US A CALL FOR YOUR SHOW CALF PROJECTS, HERD SIRES OR REPLACEMENT FEMALES. Brandon and Mary Hebert 7500 Harris Road • Bell City, LA 70630 337/370-8864 Brandonhebert60@gmail.com

P.O. Box 1085 Caldwell, Texas 77836

979/777-0771 melsonsimbrah@gmail.com

www.melsonsimbrah.com

Did you know that every issue of Simbrah World and our annual Simbrah News Commercial Feature are archived on www.SimbrahWorld.com? That’s right, you can go back and see any issue.

In addition, all the latest news is carried on our website.

Another feature allows you to enter names and addresses of your buyers, so that they can receive the magazine. Go to the bottom of the home page and enter them today, so they can start receiving the magazine and e blasts. There is no subscription charge.

To advertise in our publications or digitally or to send us news contact: Martha Hollida Garrett • hollidacompany@gmail.com • 903/316-8465

SIMBRAH World • Fall, 2020 PAGE 21

“We will have a beef industry, but producers of the future will have to be willing to adjust and change,” Bill Rishel.

5 beef industry changes from a seedstock producer’s crystal ball

By Kindra Gordon “Embrace change no matter how difficult,” said North Platte, Nebraska Angus seedstock producer Bill Rishel during his remarks as part of the 2020 Beef Improvement Federation (BIF) Symposium held virtually June 8 -12.

For the event, Rishel was tasked with providing perspective on what the purebred cattle industry will look like in 20 years. From his crystal ball, he predicts, “We will have a beef PAGE 22

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industry, but producers of the future will have to be willing to adjust and change.”

Among the anticipated changes, Rishel believes communicating directly with consumers, emphasis on the efforts beef producers take to be stewards of natural resources, and traceability within the industry are key paradigm shifts emerging.

1. Regenerative and sustainable approach. Rishel stated, “20 years from today we may look back and proclaim the greatest paradigm shift was our ability to accept change and move from an industry that has been primarily a production-oriented business to one that is focused on not only providing a great product to consumers but connects with consumers in a way that they also appreciate and understand what we do is regenerative and sustainable. I think going forward we all need to expand our participation in how we make our industry more sustainable so we can maintain its viability and provide a solid financial foundation by which our enterprises can be successfully transitioned to the next generation.”

Rishel added, “The beef industry must communicate the message of the upcycling value from cattle to the environment and society.”

He also expressed, “Many of our consumers, even the ones that really love beef, want to know that we are doing the right things for the environment and sustainability of our natural resources….Most of us, without question, have always been good stewards of our resources. In many cases, that’s why we are still here. I’m very comfortable suggesting that being able to document how we work to constantly improve our environmental practices will become one of those great paradigm shifts that the next generation will reflect back on 20 years from today.”

2. Employ traceability. “I believe the industry needs to get serious about an independent, industry-wide and thirdparty verified traceability program for rapid response to major disease outbreak,” Rishel said. Noting that the United States is one of two major beef producing countries in the world that does not have such a traceability program, he pointed out, “A major disease outbreak could be devastating to our export markets and do the same right here at home with a negative impact on the financial health of our industry.”

3. Consumer communication. Rishel emphasized, “Most importantly, we [the beef industry] must make a greater effort to connect with consumers to tell what we do and how we care… It is paramount that all of us in the production segment of the beef industry deliver a unified message to consumers. There truly is no protein, animal or otherwise, that is more natural than beef.”

Rishel also called for breed associations to take a future role of becoming more involved in communicating directly with consumers. He reiterated, “I think going forward one of the most important things we all have to do is become engaged telling the story, communicating with consumers.

The future is going to depend on us communicating with the consumer.”

4. Direct marketing opportunities. Rishel called direct marketing “the future,” and shared, “There are examples I know of some very young folks that have started their own meat business and are having a great deal of success. It is

part of the bigger picture of all of us trying to have that greater relationship with that consumer. I think it’s imperative for the sustainability of our industry two decades from now, and it might even develop opportunities for moderate sized packing facilities.”

5. More genomics. Rishel cited EPDs and genomics as important contributors toward genetic improvement in the beef industry, and said, “I believe we’ve only scratched the surface of how genomics will impact the beef industry for the next 20 years. I have no doubt genomics is destined to play a larger role.”

He anticipates genomics will aid in developing cattle with an improved bovine immune system, as well as specification feeder cattle with a certain genomic blueprint for health, feedlot performance and carcass merit.

That said, Rishel called it “imperative” that the beef industry make every effort to keep genetic and genomic research in the public domain for the future. He added, “I think the core value of the purebred cattle industry is the design of genetics for beef cattle improvement, and if we lose the ability to compete on a level playing field we may become a cooperator or a genetic multiplier between the germplasm supplier and the commercial beef industry.”

He also emphasized, “I believe it is mission critical for

those who want to be in the family purebred cattle enterprise 20 years from today that you get involved with your landgrant institutions and the Agricultural Research Service of the United States Department of Agriculture. I have always believed that it is very important to keep as much research as possible in the public domain – where it’s available to anyone who wants to carve out a living in this business.”

Throughout his remarks, Rishel noted major paradigm shifts that have impacted the beef industry over the last 50 years from the implementation of performance record programs and AI to development of boxed beef, branded beef marketing and the checkoff.

Noting that the lamb industry struggles to be represented in today’s meat case at retail stores, Rishel added, “Think about where we [the beef industry] would be if these programs had not been initiated.”

For the future, he encouraged producers to discuss new and different perspectives, and said, “While we have great challenges ahead, I think they can be conquered.”

Listen to audio of Rishel’s full presentation, as well as presentations by other BIF presenters at http://www.bifconference.com/bif2020/newsroom.html.

The beef industry must communicate the message of the upcycling value from cattle to the environment and society

***

SIMBRAH World • Fall, 2020 PAGE 23

The basics of pricing freezer beef

By Garth Ruff, Ohio State University Extension COVID-19 has proven to be a catalyst for consumer demand for local product.

Over the last decade the demand for locally raised meats has steadily increased. That demand has skyrocketed as of late, due to the implications of the COVID-19 pandemic on animal agriculture and the meat packing sector. With the significant increase of demand in local product we have also seen an increase in the number of producers entering the world of direct marketing. Perhaps the toughest aspect of direct marketing is determining how to set a price.

There are a couple of ways that a price can be calculated, but at the end of the day you must know two things: 1) your breakeven price; 2) how much money (profit) you want to make.

To determine a breakeven price, one must know their cost of production.

Below are potential factors that should be considered as production expenses on a per head basis.

WHOLE, HALF, AND QUARTER BEEF Cost of animal – If the animal was purchased, what did it cost? If home raised, what did it cost to keep a cow for a year?

•Feed – Value or cost of feedstuffs and mineral that were either produced and purchased.

•Veterinary – Any vaccinations, dewormer, other medications, veterinary bills.

•Bedding and Supplies •Transport – Fuel, wear and tear on truck and trailer.

•Advertising – Cost of acquiring a customer.

•Value of Your Time – Value of time invested on average (Continued on page 30)

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Fall, 2020 • SIMBRAH World

Simmentals of Texas provides you the “Fleck Advantage” in Simbrah breeding.

SEMEN, EMBRYOS AND LIVE CATTLE FOR SALE AT ALL TIMES. CALL US

Scott Riddle--Fred Schuetze 2649 Pear Orchard Rd. Granbury, Texas 76048 817/894-0563 sotsimmentals@yahoo.com fred.schuetze@yahoo.com

If you are looking for high quality females to add to your commercial or registered program, then you need to come evaluate the large group we have for sale.

We have an intensive development program for our heifers and we raise them to be productive and profitable.

WE HAVE GROUPS OF BRED & OPEN HEIFERS FOR SALE Call us and we will be happy to visit with you about them, the genetics and program behind them!

We have seven lots selling in Synergy on Sept. 26th. View them, Lots 115-121 in the sale catalog.

Jud & Margie Flowers 12111 North Bryan Road • Mission, Texas 78541 956/207-2087 • judf@lonestarcitrus.com FOLLOW US ON FACEBOOK SIMBRAH World • Fall, 2020 PAGE 25

Another power packed, easy fleshing female is headed to East Bernard. The Caviness Family selected this March Baby Doll to put in their show string, and if she turns out anything like her dam (pictured), they are on the right track! This female is loaded with volume, muscle, and width and carries it on a very correct set of feet and legs. Thank you for your confidence in our cattle and we look forward to great things this next year from this heifer.

One of the premier females that we have ever produced at 6G Ranch is heading to Gulf South Simbrah and Mr. Hollis Keene in southern Louisiana! This female is the definition of functionality, as she checks all the boxes from a phenotypic standpoint….SOUND, POWERFUL, BALANCED, EASY FLESHING, AND MODERATE! Look for Mr. Keene to make some SUPER Simbrah out of the 6G cattle that he is taking across the border. Her dam, Eva, has already frozen 40+ embryos to some of the most powerful and cutting edge Simmentals in the country! Thank you Mr. Hollis for your trust in our program.

Josh Adams picked this female out when she was about a month old and she has done nothing but get better since then! She is a unique combination of extreme power with an extremely smooth and feminine front end. She is going to make a front pasture kind of female for Josh and she should find her way to the front end of most classes. Josh is a first timer and he is one of the most professional and polite young men that we have had the pleasure of working with. Good luck Josh!

Our kinda cattle keep leaving our place and this powerfully bred and put together female is heading to East Bernard, Texas and Mr. Blake Jedlicka! The Jedlicka Family are repeat buyers and they know how to get one to the backdrop as they did with 6G LMC Sweet Pea. This female, like 6G LMC Sweet Pea, trace back to the incomparable, LMC Dream Girl, and she shows a lot of Dream Girl’s and Sweet Pea’s traits at the same age! Look for Blake and his heifer at the top of many a class!

Moonstruck highlights a very deep set of females on the ranch this year. This female along with several others are still available for sale on the ranch. 6G LMC Desperado sired a majority of the cattle on the ranch this year and he produced by far one of the deepest and most functional heifer crops that we have seen in a long time. Maternal sisters to 6G LMC Golden Boy and 6G LMC Ragin Cajun are still unsold. Don’t miss this opportunity to own some powerful genetic packages that include some of the Gamechangers of the Breed in their pedigrees.

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Fall, 2020 • SIMBRAH World

SIMBRAH World • Fall, 2020 PAGE 27

Managing...

(Continued from page 16)

since it is directly related to the onset of puberty in the bull and his female offspring.

Semen quality includes ejaculate volume, sperm cell motility, and sperm cell morphology. Sperm motility is evaluating the percentage of spermatozoa in an ejaculate that has progressive (headfirst) movement. Sperm morphology is calculated by evaluating the percentages of normal spermatozoa and sperm with abnormalities, and sperm morphology can have larger impacts on pregnancy success. Research from Wiltbank and Parish (1986) reported that bulls with 80% or more normal sperm had greater pregnancy rates compared to other bulls. Therefore, selection of bulls with greater normal sperm can increase overall pregnancy rates in a herd. It is important to remember that substandard nutrition, extreme environmental temperature, and disease can reduce semen quality, and the quality of semen from a single bull may change over time.

One other factor that is not evaluated in a BSE that can impact bull fertility is known as libido. Libido refers to the desire to mate and has positive effects on pregnancy rates.

Libido can be evaluated by closely watching a bull after introducing him to a cow herd. Is he more interested in detecting cows that are in estrus, or in finding food in the bunk or in the pasture? Also keep in mind that with younger bulls, observing them more frequently during the first 5-7 days and 7-day intervals is recommended to monitor mating activity and

BUILDING OUR HERD WITH ELITE GENETICS 3JK Cattle Co.

For more information contact Tim Smith, consultant 512/587-7896

Zephyr, Texas 325-200-8740

ervice of Utilizing the s ave No Fear H d n a r to a n Deto Smith Detonator

Smith Have No Fear

FRALISE FARM AND RANCH, LLC/ TRIPLE J RANCH Jake and Amber Tortorice • 409/782-5892 (Jake) 409/287-3234 (Amber) Jake and Mary Tortorice • Sour Lake, Texas • jt@raosbakery.com

PAGE 28

CHRIS BAKER A member of Smith Genetics Kentucky Division Chris Baker 1560 Spillman, Morning View, Kentucky 41063 859/630-3052

Scott and Janessa King and Family

See our lots 155-160 in Synergy!

capabilities. Overall, bulls with diminished libido may require rest and recuperation during a competitive breeding season.

Another factor to consider is bull social behavior. Under natural service conditions, the social ranking of bulls within the herd hierarchy can influence reproductive performance.

Dominance is expressed more strongly in older bulls (i.e. 3 to 4 years of age and older) and is more related to seniority than any other factor. We may see the effects of dominance having greater impacts when we have lower bull to female ratios and limited estrus activity within a herd. Keep in mind that dominant bulls may impregnate more cows and therefore, subordinate bulls may have limited reproductive performance and fewer calves. Conversely, if dominance is associated with low semen quality or low sex drive, then herd fertility may be compromised.

Overall, it is important to remember that over time, the semen quality of an individual bull will change, and periodically evaluating a bull’s mating ability and libido should be considered. Consult with your local veterinarian about performing breeding soundness exams in your herd bulls. In conclusion, herd bulls have a large influence on many aspects of an operation including profitability, calf crop, and genetic improvement. With 90% of beef cows in the United States bred by natural service, managing bulls to optimize breeding performance is important.

References Wiltbank, J. N. and N. R. Parish. 1986. Pregnancy rate in cows and heifers bred to bulls selected for semen quality.

Theriogenology. 25: 779-783.

Fall, 2020 • SIMBRAH World

Wentz Smith Superior-A member of the Juliet Cow Family and the 2012 International Champion Female.

We are excited about her embryo matings sired by Smith CRC Lubbock and Smith Made Solid arriving this fall.

Fisher Family Cattle 979.255.0332 Simmental • Simbrah • SimAngus Genetics

J&L Ranch Jeremy & Lauren Ebert 8584 Creek View Lane Plantersville, Texas 77363 361/290-0078 JD_Ebert@me.com Consultant: Tim Smith 512/587-7896

KATHY HUTTO & JEFFREY REED 9660 FM 713

Smith Eclipse 404C-We have a daughter of her and Lubbock in our herd.

TAYLOR SIMBRAH

Dale, Texas 78616

JASON TAYLOR

512/507-5718

Breeding High Quality Simbrah Cattle

Embryos for sale sired by Charismatic

Simmental and Simbrah

Featuring Sargeant daughters

For cattle information contact Tim Smith, 512/587-7896

Robertson Farms

Ryan Robertson

14846 South Hwy 183 Luling, TX 78648 512-217-6205 • rtfarms@gmail.com

jctaylor9619@gmail.com 281/830-2222

Breeding Quality Simbrah Blayre Meligan & Nancy Maywald P.O. Box 398 Llano, TX 78643 325/248-5282 country07girl@hotmail.com 832/407-0871 njmredd@hotmail.com

SHALLOW WATER RANCH Your Leading Source for Black Simbrah Cattle - Since 1993

REGISTERED BLACK SIMBRAH BULLS FOR SALE

Bobby & Jeanne Thornhill 21501 CR 496 Rising Star, TX 76471

SWR Black Chief Homozygous black, purebred Simbrah.

Ranch 254-643-6715 Cell 325-647-4030

KENTUCKY DIVISION Quarter Horses, Simmental and Simbrah Cattle

Smith Andy N Black

Jason Smith, Aimee & Andy Nienaber, Lisa & Nathan Naive, William & Beth Smith For information contact Tim Smith, smithgenetics1@gmail.com • 512/587-7896 SIMBRAH World • Fall, 2020 PAGE 29

Basics...

(Continued from page 24)

per head.

These input figures determine your breakeven cost per head Once you have calculated a breakeven cost, add your desired profit per head and divide that total by the hanging carcass weight to determine a price per pound. (Breakeven + Profit) / Carcass weight = price per pound.

Profit margin can be flat rate per head or a percentage of the cost of production. Determine a margin that suits your enterprise and your customer.

Often, the customer will want an idea of what the final

Samuel M. Hodges Associate

shodges@fordbergner.com www.fordbergner.com

903/701-7929 (cell)

713/260-3926 (office)

"Providing a full-service estate planning, probate, guardianship, and litigation practice, with experience and attention to the unique needs of Farmers and Ranchers across Texas."

DALLAS

HOUSTON

AUSTIN

price per pound is going to be before the animal is harvested in order to make purchasing and storage decisions. Carcass weight can be estimated prior to harvest by estimating dressing percentage. Dressing percentage = (Carcass Weight/Live Weight) x 100.

For grain fed, non-dairy type steers and heifers, the average dressing percentage is around 62% and closer to 59% for a dairy steer. Dressing percentage can vary depending on gut fill, muscling, fatness and cleanliness of the hide.

INDIVIDUAL BEEF CUTS To determine prices for individual retail beef cuts, the formula to calculate cost of production is similar, however the cost of harvesting, processing, packaging, and labeling the end product must be accounted for. Time spent marketing and advertising can be considerably high when marketing individual cuts.

When calculating the average price per pound of individual cuts, one must consider cutting yield. Cutting yield = (Pounds of retail product/carcass weight) x 100. Cutting yield will be influenced by boneless vs. bone-in product, muscling, amount of fat needed to be trimmed, and amount of fat in ground beef.

The University of Tennessee Extension service has a great factsheet that estimates the carcass cutting yield and how much product the customer can expect. It can be found at https://extension.tennessee.edu/publications/docu ments/pb1822.pdf Editor’s Note: Please check your state for any regulations or requirements that must be met.

HODGES CATTLE COMPANY Promote Your Breed

Featuring the influence of Smith Stout N Black Sam Hodges

903/701-7929 825 Usener Street #725 • Houston, TX 77009 SamHodges90@gmail.com Cattle located in DeKalb and Giddings, Texas

SIMMENTAL & SIMBRAH BULLS & FEMALES PAGE 30

Fall, 2020 • SIMBRAH World

Simbrah World has Simbrah logos available at no cost for you to use in promoting the breed and/or your operation.

Email Martha at the hollidacompany@gmail.com to receive the artwork.

SIMBRAH World • Fall, 2020 PAGE 31

Ronnie Reeves 9660 FM 713 Dale, Texas 78616

512/507-5719 rrtranspo@yahoo.com BAR P BAR CATTLE COMPANY

-P-

KYLE AND HEIDI POPPE 1632 CR 230 WEIMAR, TEXAS 78962 979/561-6597 KYLE 512/627-2131 HEIDI EMAIL: HHOSKINS@HOTMAIL.COM

Floyd Goodwin 6899 Rossignol Road Bell City,LA 70630 Doug Schultz • 337.540.8901 Craig Schultz • 337.802.2173 Email:lazysfranch@live.com

STARTING WITH THE BEST BURESH CATTLE Bob Buresh For information contact our consultant, Tim Smith, 512/587-7896

PUREBRED SIMBRAH CATTLE

Utilizing the genetics of Smith Bella Bella

Cattle located in Caldwell, Texas 512/659-0218 Consultant: Mark Nelson 979/777-0771

Estephanie Zermeno PO Box 1204 Caldwell, TX 77836 979/530-2106

We have the influence of Priceless in our young program.

Grinstead Dan & Kris Grinstead Iowa City, Iowa

Anthony Lopez Cattle located in Houston area

Contact Tim Smith, Consultant 512/587-7896 - smithgenetics1@gmail.com PAGE 32

Fall, 2020 • SIMBRAH World

281/414-6187

Smith Bella Kris 08A-A daughter of Smith Matt N Black and Smith Bella Bella.

Incorporating genetics like this Smith Just Because x Smith Makin Moves daughter

anthonyphiliplopez@gmail.com

* Sept. 12-13-Four States Junior Heifer Shows, Texarkana, Arkansas * Sept. 13-West Texas State Fair Junior Simbrah Show, Abilene, Texas * Sept 19-ETSSA & HOTSSA Fall Fest Sale, Henderson, Texas-CANCELLED * Sept. 25-27-Synergy XIII, Smith Genetics, Giddings, Texas * Oct. 1-Deadline to applications for the ASA Simbrah-SimGenetic Steer Feedout * Oct. 1-Peach Creek Ranch Online Heifer Sale * Oct 2-Heart of Texas Fair & Rodeo American Heifer Shows, Waco, Texas * Oct. 3-The United American Heifer Shows, (State Fair of Texas/Heart of Texas) Waco, Texas * Oct. 3-LMC 33rd Annual Jr. Round Up & Futurity, Linn, Texas * Oct. 21-23-State Fair of Louisiana Simbrah events, Shreveport, Louisiana * Nov. 6- ASA Simbrah-SimGenetic Steer Feedout Arrival Deadline * Nov. 21-24-LMC & Friends Giving THANKS Online Sale * Dec.4-6-LSSA Bayou Classic, Lake Charles, Louisiana 2021 • May 22-2nd Annual Get Back to Grass Sale, Henderson, Texas

For 2021 Stock Show Events, please visit their respective websites for the latest information, dates and most current news.

Also dates for Simbrah events can be found on the home page of www.simbrahworld.com

3JK Cattle Co. ................................................26 6G Cattle Co. ..................................................24 7N Ranch ....................................................9,25 7P Ranch..........................................................5 American Simmental Association ...................32 Baker, Chris....................................................26 Bar P Bar Cattle Co. ........................................30 Bayou Classic...................................................6 Bell Farms ........................................................6 B&M Cattle .....................................................19 Boening Bros. ..................................................8 Bovine Elite ....................................................27 Brolaco Cattle Co............................................25 Burch Farms.....................................................7 Buresh Cattle Co. ...........................................30 Golden Star Simbrah ......................................29 Grinstead .......................................................30 Guerra, Victor .................................................25 Fisher Family Cattle........................................26 Fralise Cattle Co. ...........................................26 Floyd Goodwin ...............................................30 Ford-Bergner, LLP..........................................28 Fort Worth Stock Show ...................................22 Hensgens Bros. .............................................21 Hodges Cattle Co. ..........................................28 Hutto, Kathy....................................................27 KQ Cattle Co. .................................................25 J&L Ranch ......................................................27 Johnson Cattle Co. .........................................18 La Hacienda Hinojosa.....................................25 La Muneca Cattle Co. ..............................25, BC

La Negra Cattle Co. ........................................25 Lazy SF Ranch ...............................................30 LFR La Familia .................................................4 Lopez, Anthony...............................................30 Lost Cause Ranch ..........................................27 LPJ Ranch......................................................25 McCrary Farms.............................................IFC Melson Simbrah .............................................19 Monte Christo Ranch .................................23,25 Pine Ridge Ranch......................................16,17 Pool Farms .....................................................11 Reagan, Terry .................................................30 Reavis Farms..........................................25, IBC Reed, Jeffrey ..................................................27 Reeves, Ronnie..............................................30 RGV Cattle Co. ...............................................25 Rio Grande Valley Breeders............................25 Robertson Farms............................................27 Sandifer, Brian & Britni ....................................27 Shallow Water Ranch .....................................27 Silveus ...........................................................15 Simbrah-Simmental Superbowl......................10 Simmentals of Texas.......................................23 Smith Genetics ..............................................1,2 Smith Kentucky ..............................................27 Strack Farms ....................................................8 Taylor Simbrah ...............................................30 Temperance Livestock......................................3 Tindle Cattle Co. .............................................30 Top C Cattle Co. .............................................25 Trial Run Cattle ...............................................27 Zermeno, Estephanie .....................................30

SIMBRAH World • Fall, 2020 PAGE 33

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Fall, 2020 • SIMBRAH World