Media and Entertainment Management

2015-2016

Media and Entertainment Management BACHELOR OF BUSINESS ADMINISTRATION (BBA) FULLTIME

Contents

Introduction Become a star behind the screen

3 › PROBLEM BASED

LEARNING

4 › YEAR 1

The world of media

5 › YEAR 2 From plan to implementation 6 › YEAR 3

The real work

7 › YEAR 4

Getting started

8, 9 › CAREER PROSPECTS

10 › WHY STENDEN 10 › FACTS & FIGURES 12, 13 › STUDY ABROAD

“Our Media and Entertainment Management programme focuses on managing creative people and creative processes.

You will learn this in our international and intercultural setting with excellent facilities. We have modern radio, TV and music studios with the newest equipment. Equally important for your future is that we have a lot of contact with large companies at home and abroad, and most of our teachers have earned their mark in the entertainment industry”.

“Our slogan is ‘become a star behind the screen.’ A media production is by definition teamwork. For this reason, you work intensively with fellow students during the programme.

The assignments you work on are actual assignments from practice and they are partly done with contractors. This is how you learn all aspects of the trade and discover your role as a manager.”

“The programme Media and Entertainment Management appeals to the students’ creativity and stimulates entrepreneurship, and they will also gain a sound economic foundation. There is a high demand for high-qualified professionals. Not just in the media and entertainment industry, but also in large companies and organizations that communicate with a broad audience. Our programme therefore offers many future opportunities for an exciting and challenging career in the media world. Are you ready for that important role behind the scenes?”

MARIJKE DE JAGER ACADEMIC DEAN MEDIA AND ENTERTAINMENT MANAGEMENT

14 › MEET STENDEN,

MEET THE WORLD!

15 › ADMISSION

& APPLICATION

FROM GERMANY

KATHARINA PORT

“PBL helps develop both your social skills and management skills because it is an intense and active way of working (together) in a team.”

2

Studying at Stenden

FROM THE NETHERLANDS

PROBLEM BASED LEARNING: THE KEY ELEMENT

Problem Based Learning (PBL) is one of the key elements of Stenden’s education and it is quite different from traditional teaching. Next to PBL theory classes and workshops are offered as supporting classes for students. It takes a little time getting used to it, but after the first few sessions, students are always enthusiastic about this way of learning. Students meet twice a week in groups of 12 to 15 and work together to systemically solve cases and problems reflecting real-life situations. Graduates acknowledge the value of PBL during internship and career.

LISETTE DRENT

“The Media and Entertainment Management programme at Stenden provides a sound foundation for my current study in the field of marketing. During my bachelor programme, I discovered that this subject suits me well.”

LEARN PER THEME

Each study year at Stenden has four blocks of ten weeks. You work on one theme per block, in which practice is the focus. You will be introduced to all aspects of the theme in different subjects.

The subjects therefore change per block, depending on the knowledge and skills you need for a certain theme. The block is concluded with a project, in which all ‘building blocks’ are integrated.

PERSONAL COACHING

A coach wil be assigned to you at the start of the programme. This coach will guide you personally during the entire programme and will help you think critically about yourself, your way of learning and your future career. There will always be someone who knows you, advises you and helps you further.

FROM ARUBA

CHRIS EVERON

It “PBL was a great experience! from ack db fee e was nice to receiv w they fellow students and to see hoadens bro is Th . handle assignments s and your perspective on resource outcomes.”

3

1

In the first year, students will be introduced to all aspects of the media and entertainment industry: from concepts to resources. From classic media such as print and radio to new, social media.

Year 1 Introduction Research A production

The world of media The Media and Entertainment Management programme starts with Problem Based Learning (PBL), where students work on international cases in groups. During the first period, students will be guided in such a way that assignments are carried out properly from beginning to end, and they will also get acquainted with the PBL teaching method.

After the introduction to the world of media in the first module, students will be doing the work themselves in the second module. They will gain insight into the operational process of a media production, and create their own product at the learning company. This practice-oriented module challenges their creativity and develops their management skills.

During the third module, the ins and outs of a media company are explored. We will zoom in on the company, take a closer look at human resources policies and the economic side of the organisation, and report the findings. The first year is concluded with Media and Marketing, where students learn how to determine a target group and how this target group can be served best.

PERIOD

1

› Introduction to Media and Entertainment Industry › English › Management Skills › Writing Skills

4

PERIOD

2

› Introduction to Organizational Science and Human Resource Management › Management Skills › Economics

PERIOD

3

› Introduction to Organizational Science and Human Resource Management › Management Skills › Economics › Introducing Operational Management (Learning Company) › Introduction to Marketing and Consumer Psychology › Statistics › English

PERIOD

4

› Introduction to Organizational Science and Human Resource Management › Management Skills › Economics › Introducing Operational Management (Learning Company) › Introduction to Marketing and Consumer Psychology › Statistics › English

2

Year 2

The second year is a year of deepening. The subjects from the first year are taken a step further. The assignments and research become more complex and your management skills are developed even further.

Discover your future work field and the meaning of media in today’s world.

HRM Branding Production plan

From plan to implementation In the HRM module, you will discover aspects of being a manager and what skills you need to find and select the right people for a production. In addition, you learn to make sure that there is room for the creative process without missing the deadline or going over the budget. During this module other management skills are also practiced, such as conducting performance interviews.

In the second module you will go deeper into the societal aspect of the different media throughout history, and research how to use media in societal processes. The subject Branding & Communication will further research media and target groups: discover for example how a company or organisation can showcase itself in such a way that readers, viewers or followers believe its story.

The second year is concluded with a production plan. You will be responsible for the whole process, from concept to implementation. Which ingredients are needed to create a cross-media production? How do you make sure there is a solid financial substantiation? Who takes care of the catering on the set and where does the clothing for the models come from? You will pitch your final plan to a professional jury.

DID YOU KNOW THAT MEM… …is a broad professional programme with many career opportunities …will educate you to become a ‘manager of the creatives’ …has its own learning company where students work on media productions …offers internships all over the world; from Peru to the USA …interns are wanted because of their strong independence …..scores high in student evaluations ….at Stenden is the best MEM programme of the Netherlands, according to Elsevier keuzegids HBO [choice guide higher education] September 2012

PERIOD

1

› Media Relations

PERIOD

2

› Branding & Communication › Statistics

PERIOD

3

› Media & Culture › English

PERIOD

4

› From Concept to Production › English 5

3

The order of the modules is not fixed in the third year. It is possible to start with minors, but also with the Strategic Management or Media Production curriculum. Many students will follow part of the year abroad; this could be the Grand Tour or they follow a minor as an exchange student.

Year 3 Strategic management Learning company Minors

The real work

Learning Company

The Strategic Management module teaches you how companies reach their objectives, based on a certain vision. Which steps need to be taken and what are the desired skills of a manager to make that happen? You will discover how to develop a strategy and how this strategy can be implemented in real cases.

The MEM learning company has well-equipped studios where students learn how to deal with the software and hardware of the media and entertainment industry. There is a band present every week to do recordings. The students organise the entire production: from the selection and invitation of musicians to the presentation of the CD in an attractively designed cover. Students also take care of the production of the biweekly TV broadcast via Youtube.

The time period spent at the learning company is like a mini internship. Students will do their research independently or develop a media production. They will also be in charge of a couple of first year students, which is excellent practice for developing management skills. The module provides a solid basis and preparation for the internship and final year.

Students are supervised in the learning company by coaches who have extensive experience in the media entertainment industry.

In the first year, the main focus will be on the world behind the scenes. In the third year, student will take on a ‘mini internship’ at the learning company, where they carry out an operational assignment, such as organizing the entertainment in the campus bar, a TEDx event or a guest lecture by experts from the industry for your fellow students (excellent for your network!)

MINORS There are different minors to choose from at MEM, and some of these can be followed at the Stenden campuses in Qatar, Indonesia, Thailand and South Africa. It is possible to for example follow Event Management in Port Alfred and Spa & Health Management in Bangkok or on Bali. The Music Management minor is popular with MEM students, and so is Entertainment Education.

It is also possible to choose a research assignment, such as developing a media production for a contractor. Right from the start it is closely determined what the contractor wants. The next step will be to develop a concept and elaborate the implementation of the plan. When ready, the contractor will receive a complete plan that can be implemented right away. You could also choose to research the value of Facebook for a company such as CNN or BBC, or how an advertising agency could attract new clients. Many of the researches are done in close cooperation with or for the lectorate, which is connected to the MEM programme.

The time period at the learning company is just as dynamic and fun as the real business! After nine weeks of real hard work, you will present your ‘production’ to a real audience, including the contractors.

PERIOD

1

› Strategic Management 6

PERIOD

2

› Media Production

PERIOD

3

› Minor / Grand Tour

PERIOD

4

› Minor / Grand Tour

4

Year 4

The final year is completely focused on your internship and graduation. The final project shows that you have developed into an investigative professional who can really contribute to the Media and Entertainment industry.

Internship Graduation

Getting started

Companies about MEM Students

The internship starts in the fourth year. It is now time to bring everything you have learned into practice. MEM has an extensive network of companies for internships, also abroad. Previous students did internships at ITV Studios, Porsche and Estée Lauder in Germany, Design Board in Brussels, Hospital Records ldc. in GB and Stray in New Zealand.

I’d say Stenden Students are well prepared to be successful in the live entertainment industry” “Here, at our German headquarters, we work with almost 200 colleagues. The Strategic Project Department works on projects that are not run by the regular operational business departments, such as long-term projects necessary to implement or follow the business strategy and to deliver improvement for the company. For an intern this means a diversified working environment, covering both management aspects related to our industry as well as the products and services of the company.”

It is possible to do your final assignment for the internship company, but you can also do research for another organisation. The final thesis not only shows that you meet the criteria of an accredited programme, but that you can also apply these criteria in meaningful recommendations. The final thesis demonstrates you can collect and process data and draw the right conclusions from this information.

“With that, we offer a unique opportunity to gain insight and knowledge in the business ánd the artistic aspect of Live Entertainment.

Victoria von Holtzapfel is our very first Stenden intern. I am pleased with her input. She manages to transform her academic knowledge into our operational business, is highly motivated and has no problems when she has to carry out a task independently. She is able to communicate at all levels in a professional manner. From our experiences so far I think that Stenden students, due to their practically oriented education, are well prepared to be successful in working life. They bring with them the conditions which we expect from future employees.”

SVENJA POSTAWKA MANAGER STRATEGIC PROJECTS AT STAGE ENTERTAINMENT GMBH

PERIOD

1

› Internship/graduation assignment

PERIOD

2

› Internship/final assignment

PERIOD

3

› Graduation assignment

PERIOD

4

› Graduation assignment 7

Career

prospe A diploma in Media and Entertainment Management opens many doors. They are able to find positions such as: › Media planner, working with a team of specialists to create the right mix of analogue and digital media. › Magazine Manager, responsible for a publication’s readers’ market, developing and organising promotional activities for readers and managing single-issue sales. › Producer, acting as the hub in the making of audio-visual productions, organizing facilities, people and material and ensuring budgets and deadlines are kept. › Online Marketeer, responsible for developing and executing online marketing plans for a concept or brand, making decisions on aspects such as communicating the right message, how the brand should be promoted online and how to communicate with the target group.

These are of course just a few examples. Some graduates go on to work as project managers, editors, marketing managers, or as managers in the music and entertainment industry. Others start their own companies or freelance as media specialists and advisors

FROM UKRAINE

TAMARA BIZYUK

8

ent “The Media and Entertainm is rse cou ) Management (MEM to inspiring and full of freedom course M ME e Th . explore and create dio includes print, film, music, au d an s nd tre , visual, online media of rld wo ’s ay developments in tod d an us, s nd media. Media surrou society. plays a crucial role in every ng mi im sw MEM students are in an ocean of creativity and information.”

ects

JILL OVERMAAT

“I already had my own graphic design company during my studies, and I still do. I could develop my business side thanks to the programme. With the acquired skills I can now really manage web builders and printers. I also benefit daily from the problem-based approach I learned at Stenden, and from my network of ex-fellow students. I regularly work with or for people I know from my study period at Stenden.”

FROM THE NETHERLANDS

ANNIEK VOS

Considering a master’s degree?

Stenden also offers the possibility to graduate with a master’s degree. Stenden, in cooperation with the University of Derby (UK), offers several international master programmes: Master in International Leisure & Tourism Studies, Master in International Hospitality and Service Management. Check www.stenden.com for further information.

e: a “Erasmus Exchange programm res” ltu cu w ne good way to discover iversity I was a student at JAWK un d, lan Fin of applied Sciences in t were where I followed courses thaing en ep de d both broadening an as to my own programme, such writing ve ati cre digital photography, . The and European cultural policy e is the mm gra Erasmus exchange pro ltures best way to discover new cu It is le. op pe w and meet a lot of ne ing a an interesting feeling not be lly ua act t bu tourist in a country, being part of it. d The Fins are usually quiet an is age honest and the langu me impossible, but it felt like ho t ou ab re we nonetheless. There 200 exchange students from approximately 50 different dy nationalities. Almost everybovery comes in on their own and iske those social and determined to ma nce of four months the best experie their life.”

9

Why Stenden?

Stenden is a university for people who want to expand their horizon, who want to learn, but also for those who want to come up with solutions for questions that exist among people, organisations and in society. › Truly international › High quality and affordable education › Good career prospects › Working on real assignments › Problem Based Learning HIGH QUALITY AND AFFORDABLE EDUCATION All programmes meet the quality standards from the Dutch government and its quality and accreditation assurance body, The Accreditation Organization of the Netherlands and Flanders (NVAO). Dutch education is ranked amongst the best in the world.

In comparison with other countries the tuition fees of the higher education in the Netherlands are very affordable.

GOOD CAREER PROSPECTS Each programme has its own Learning Company or dedicated practical component. The combination of academic and practical or managerial experience not only ensures knowledge but also essential skills for their work field. As this is exactly what employers value, Stenden graduates are ensured of a strong position in the international job market. A significant number of students are employed by their internship employer and can start a career immediately after graduation.

FROM GERMANY

BENJAMIN BRÖTZMANN

“At Stenden you learn to cope with cultural differences”

10

“The smell, atmosphere and dynamics of an international airport: very addictive. I work in the marketing department of Stuttgart Airport, I also did my internship here. I acquire new airlines and destinations. Just like at Stenden I work daily with people from all over the world. Dealing with cultural differences? Well, Stenden gave me all I needed to know.”

Facts 4

&

figures

11,000 students locations outside the Netherlands 40% men

5

Leeuwarden

60% women

Groningen

Assen

Meppel

Doha, Qatar

Emmen

locations

Bangkok, Thailand Bali, Indonesia

in the Netherlands

Port Alfred, South Africa

5 most popular

English taught bachelor programmes at Stenden

100 Dutch

different nationalities… a selection

German Chinese Spanish Bulgarian

Lithuanian Romanian Austrian

Italian British

Russian Vietnamese

Jump International Innovative

Latvian Indonesian

International Hospitality Management Tourism Management Media and Entertainment Management International Business and Management Studies Information Technology

Brazilian New in 2015; English taught bachelor programme Marketing

Irish

into the world of Stenden

PBL

Enterprising

Inquisitive Internships

10 bachelor study programmes

3 master study programmes

1 associate degree

9 practical training companies

Grand Tour has existed since 2000 During the 2013/2014 academic year some 497 students went on a Grand Tour

English taught Real World Learning

Small scale Grand Tour Personal ‘According to the International Student Barometer’ students rank us highly for’:

Employability, Work Experience, Living Costs, Accomodation Costs, Making Friends

205 South Africa 16 Qatar

43 Thailand 62 Indonesia

171 visited multiple countries

PBL

Stenden’s education system Work on assignments in groups of 12

Typical classes at Stenden

Lecture - PBL – Group work Home study - Workshops

Study JULIA LIETZOW

“A new home” “They call it Africa. We call it our new home’. This at slogan was the first thing I saw when I arrived h Sout . the OR Tambo Airport in Johannesburg le Africa – my new home?! It still sounded incredib it that it and unbelievable, but I have to adm became my new home for the next two modules I as I got to know great and lovely personalities. ul derf won will never forget the experience or the people.

I chose Event Management 1 and 2 because as a Media and Entertainment student I was always interested in the Events industry. The campus and school life offers a completely different experience than what I was used to in Leeuwarden. It is much smaller, and therefore ion easier to get to know everybody. The introduct week was really good and I enjoyed getting to know the culture, the food and the campus. I was I happy with the modules I chose and the tutors ed aint acqu ing had: a perfect balance between gett with the theory and turning it into action. We had to develop a concept for a real event that had to be planned, organized and carried out by the students themselves. Together with my team, I planned an event called ‘Anything that floats’, which was a boat race and had the goal to raise awareness for the National Sea Rescue Institution.”

12

The Netherlands The Netherlands – or Holland – has been open to people of non-Dutch origin for a long time. Today it is home to over 190 different nationalities and hence one of the most international countries in the world. It is a safe country by international standards, with low levels of violence and street crime. Dutch society is relatively non-hierarchical, for example, teachers tend to be very accessible and truly interactive with their students – which can help students really get the most of their studies. Last but not least, almost everyone in the Netherlands speaks English!

abroad A warm welcome!

Studying at a university is a very exciting time in your life. We look forward to receiving you at Stenden. We aim to make your experience as rewarding as possible and will support you throughout your time with us. Choosing where you’ll live is an important consideration when you’re off to Stenden. We have a wide range of quality accommodation available, located in the heart of our student towns. For NON-EU students housing is even guaranteed.

Your time at Stenden starts with a mandatory introduction week you will register for your programme, attend introductory sessions, explore the university and have the chance to socialize with future classmates.

Stenden has a popular buddy network, which helps new international students settle in their new environment. A buddy is a current Stenden student who - on a voluntary basis - functions as a contact person for the international student, and helps out during their first days, weeks or perhaps months at Stenden. Furthermore, our International Office employees can always be contacted for help. As an international student you’ll not be left on your own.

A world of opportunities Imagine how amazing it would be to broaden your horizon not only by studying in the Netherlands but also to have the possibility to study in South Africa, Qatar, Thailand, Bali, Chile, USA, Finland, Spain or many other destinations. Media and Entertainment Management offers you the opportunity to study outside of the Netherlands. Interested in the Grand Tour, Exchange or an intership abroad? It is up to you to make that international experience happen! Explore the World of Opportunities offered by Stenden’s Grand Tour, exchange programmes and possibilities for internships abroad.

OLCAY ÖZDEMIR

“All of my most challenging learning goals were achieved during my Radio, Television and Cinema Studies at Yasar University in Turkey. My selected courses included classes such as Television Productions, TV Commercial Design and Digital Photography, which involved expressing feelings and emotions through visual art. Our teacher took us to the streets of Izmir and showed us how to take proper pictures.

Yasar University is very modern and serves its students with a Medical Health Care Center, lounge music on the campus, a rooftop bar, a sport hall and gym and two or three movie theatres. If you choose an exchange programme you will meet new people from different cultures, which is wonderful.”

Grand Tour The Grand Tour offers you the possibility to study at our international campuses in the Netherlands, South Africa, Qatar, Indonesia and Thailand. www.stenden.com/grandtour.

With an exchange programme you have the opportunity to take courses offered at a foreign university and learn from different professors (www.stenden.com/exchange).

An internship abroad allows you to immerse yourself in a different culture while learning about the business in which you will have your career.

13

meet stenden, meet the world!

Studying at Stenden means studying in a truly international student community. Did you know that Stenden is one of the most international places to study in in Europe, if not the world? With approximately 1100 students, of wich 25% from outside the Netherlands. Meet some of your fellow students and read their experiences. Expand your international network during studying at Stenden!

FROM CZECH REPUBLIC

KRISTÝNA HRUSKOVÁ (right) “Solving project tasks and wor king in teams gave me a new perspective on Studyin g.”

HANA MÜLLEROVA (left) erent from my own “Studying at Stenden is very diff en was a really university. My exchange to Emm good experience.”

FROM ARGENTINA FROM GREECE

RENATA SCALCHI CALVIA full of international “With regard to Stenden, it is rcultural learning students which enriches the inte is also challenups gro ll sma in experience. To work erent opinions and ging because everyone has diff backgrounds.”

DIMITRIS GIOUMOUK “My exchange period in Meppel has been really positive and exciting. For me it was a life changing experience!”

FROM NEPAL

AYUDH BHATTARAI “I expected to have a hard time settling in, but the amazing international environment and the friendly people made it very easy.”

DIMITRIS GIOUMOUK confident to work in a “PBL sessions make me more each other.” group. It is nice to learn from

FROM CAMEROON

LARRY NKACHA “Stenden is very welcoming. It provides a quiet and conducive environment.”

14

admission & application BACHELOR MEDIA AND ENTERTAINMENT MANAGEMENT ACADEMIC REQUIREMENTS The academic requirements apply for EU and NON-EU students › International Baccalaureate Diploma (IB) or European Baccalaureate Diploma › High School diploma from an accredited institution › Five GCSE/GCE “O” level passes plus two “A” level passes › Associate Bachelor or Master Degree ENGLISH LANGUAGE REQUIREMENTS EU students: If English has been a compulsory subject of the curriculum of the preparatory education, no additional language tests are required. If you didn’t have English as a subject of the curriculum, then you need to submit one of the English proficiency certificates.

NON-EU students: All students who are coming from outside of the EU countries need to submit an English proficiency test. The exceptions are made for the students, who have had their prior education in a country where English is the official working and educational language.

Stenden accepts three kinds of official language tests: IELTS, TOEFL iBT and the Cambridge Certificate of Proficiency in English. › Academic IELTS 6.0 (with a minimum of 5.0 for each skill).

For more information: http://www.ielts.org. › TOEFL iBT 550 (paper based), 213 (computer based) and 80 (internet based). For more information: www.toefl.org. Original TOEFL results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215 › Cambridge ESOL score CAE-C

Introduction Week When you start studying at Stenden, you will start with the Study Start Week. During this great and indispensable week you will explore your new environment in groups. You will get to know the facilities at Stenden and the teaching method, as well as the facilities in Leeuwarden, its nightlife, the programme and fellow students.

Two students who have been studying at Stenden for a while will accompany your group.

During the Study Start Week you not only have a lot fun but you also obtain important knowledge and experience and you will also meet people. In other words: an excellent preparation for the first year.

APPLICATION PROCEDURE EU students applying for Bachelor programmes European students need to apply for a Bachelor programme through national application system Studielink (www.studielink.nl) before the deadline. All necessary documents need to be sent to International Office at Stenden.

NON-EU students applying for Bachelor programmes NON-EU students can apply for one of the Bachelor programmes at Stenden by completing an application form. The application form can be downloaded from Stenden website at www.stenden.com.

The filled out application form needs to be sent to International Office before the deadline together with all necessary application documents.

The complete list with all necessary documents can be found on Stenden website at www.stenden.com.

If you do not have a sufficient level of English to be enrolled to a bachelor programme of Stenden you can follow a English prep course. Check stenden.com for further information.

Address where you need to submit your application documents: Stenden University of Applied Sciences Attn: Information and Registration Centre International Rengerslaan 8 8917 DD Leeuwarden The Netherlands If you have any further questions about application procedure, you can contact one of International Office employees at: Tel: +31 58 244 1940 Email: io@stenden.com WE APPLY AND MAKE ALL ARRANGEMENTS FOR THE VISA AND RESIDENCE PERMIT FOR NON-EU STUDENTS! All international students (except residents of the EU*/EER, Australia, Canada, New Zealand, Japan, South Korea, Monaco, USA and Switzerland), who will stay in the Netherlands for more than three months, need a VISA to enter the Netherlands.

The International Office of Stenden will help international students to apply for the VISA through an accelerated procedure. Together with the entry VISA the International Office will apply for the residence permit, which will be issued for the duration of your study years. This means that you won’t need to renew your residence permit each year.

APPLICATION DEADLINES EU students: September intake: 15th August February intake: 17th January NON-EU students: September intake: 1st June February intake: 1st November Please note that deadlines are subject to change; therefore for up to date info, please check our website www.stenden.com.

ANNUAL TUITION FEES Actual tuition fees will be published on www.stenden.com. Please note that the tuition fees are subject to change every academic year.

15

Int-MEM - 092014 / 01 / 14555

assen leeuwarden

groningen

meppel

emmen

qatar thailand

indonesia

south africa

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info@stenden.com

This brochure is published by Stenden. edited by: Marketing department Stenden designed by: G2K (Groningen/Amsterdam) The information in this brochure is subject to change during the academic year.

No rights can be derived from this information. Please consult the Stenden website at www.stenden.com for the latest update of information.

When Stenden is mentioned we refer to Stenden University of Applied Sciences.

www.stenden.com

Visiting address: Rengerslaan 8, Leeuwarden Postal address: P.O. Box 1298 8900 CG Leeuwarden The Netherlands T +31 58 244 17 63