Why you should consider generational marketing?

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Why you should consider generational marketing? The marketing landscape in the United Kingdom is changing. With more and more people buying online, marketers are faced with the challenge of deciding how to target different demographic groups in their marketing campaigns. This is particularly true for affiliate marketers who should use generational marketing to increase conversion rates. Though we should avoid painting an entire generation of people with the same brush, studies have found patterns in how different age groups receive their marketing messages. They have also found similarities in what matters most to them. The available data provide a unique opportunity for affiliate marketers to tailor their content based on demographics and psychographics.

Content

1. The four demographics explained 2. Generation Z (Ages 9-24) 3. Millennials (Ages 25-40) 4. Generation X (Ages 41-56) 5. Boomers (Born 1956-1964) 6. How to effectively target each group 7. Gen Z 8. Millennials 9. Gen X 10. Boomers 11. Conclusion

The four generational demographics explained Like many other societies, the UK is often categorised into four different age groups. You need to understand what these demographics are to devise an effective marketing strategy. Each generation has unique sets of values and behavioural pattern when it comes to shopping online. Affiliate marketers must understand what drives each generation if they want their content and ads to reach the right people at the right time.

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