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Generate affiliate marketing revenue - 3 simple steps 3 ways that you can grow your revenues as an affiliate marketer This article helps affiliate marketers to understand how they can grow their revenues. A recent Forrester Consulting report estimates that the affiliate marketing sector will enjoy a compound annual growth rate of 10% through to 2020, and this article explores how this growth in revenue can be achieved by exploiting Comparison Shopping Engines. Lastly we provide our top tips on the tools available through RevGlue to help you create these new capabilities quickly and easily.
What does the behavioural science tell us? The science behind “retail therapy” is based on the psychology that consumers buy items when advertising and marketing manage to make them feel a certain way. For example the way that trendy clothes are supposed to make the person feel "cool". A 2017 survey from Hawk Incentives of 2,000 consumers found that an equally strong reason was the desire to save money because it made the customer feel smart. In that survey nearly all (97 percent) respondents answered yes when asked if they were looking for deals when shopping and 92 percent said they are always looking. When people say they are bargain hunting, the psychology at play is also very revealing. Part of what makes hunting or fishing so engaging is the search. Finding that great camping spot or the best stretch of river to catch fish makes people feel good. The same is true for shopping. The Hawk survey found that 40 percent of respondents said they "feel smart" when they can find the best deals.
So how do affiliate marketers tap into that deal seeking behaviour? The answer is the smart phone. Given that shoppers are developing an emotional and habitual propensity to save money, smart phones and tablets give them instant access to deals via a simple thumb swipe or mouse click. This has the impact of perpetuating that deal-seeking behaviour for all types of purchase. Retailers have also recognised this by
RevGlue tools make affiliate marketing simple for experienced and aspiring affiliates. Create new cashback, mobile comparison or discount voucher websites in minutes or monetise existing websites, blogs & mobile apps with RevGlue publisher tools.