Steamboat Duplex
Top Producing Team
Ranked #1 Top Producing Team by Volume for the past 5 years combined, the Vanatta Group sold nearly $90M and 40 units in 2024. Consistently ranked as a top producing agent/team for 30+ years in Steamboat and nationwide, the Vanatta Group was named Top 100 Agents & Teams WORLDWIDE for Sotheby’s International Realty in 2024.
#1 Team IN STEAMBOAT SPRINGS
Top 100 AGENTS & TEAMS WORLDWIDE
Sotheby’s International Realty
EXPOSURE
NOBODY DOES MORE THAN STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY TO PROMOTE YOUR PROPERTY. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your property.
Advertising 200 Sundance Ct
WE WILL
•Provide professional, high resolution photography to showcase the beauty of your homes
• Strategically release one side at a time to gain the most exposure possible, if you choose
• Provide professional opinions and support in design and finish choices for both sides
• Be present at every showing to ensure all property highlights are properly portrayed to buyers
•Create an email campaign to over 300 local realtors with details of your properties
• Feature your property in a targeted email to over 1000 clients and prospects
• Add photos, details & virtual tour to VanattaGroup.com, SSIR website & SIR web distribution sphere
• Create a property specific website to advertise
•Create a professional glossy brochure highlighting the best features of your home
•Place a For Sale sign at the property with brochure box, or be present on custom sign
•Create a detailed informational packet that we can e-mail or hand out to prospective buyers
• Leverage social media with reoccurring posts to Facebook & Instagram and targeted ads
•Advertise your property in Steamboat Pilot & Today regularly
•Prepare and send a postcard mailing campaign to a qualified and targeted market segment
• Submit your home for consideration as the featured Property of the Day to Sotheby’s International Realty for increased networking exposure and placement in the SIR Icon program
•Host a MLS tour for agents to preview the property
•Produce a high quality, professional video featuring lifestyle elements of the property once completed
•Create a Matterport 3D virtual experience once completed
• Assist with staging once completed
YOUR LISTING WILL APPEAR IN
•Steamboat Homefinder Magazine
•Steamboat Pilot & Today – Page 3, back page and Inside Scoop
•Steamboat Magazine
• The Collection, Sotheby's Exclusive Magazine
ADVERTISING ADVANTAGES
•Your property will appear on hundreds of websites 24 hours a day
•Your property will be exposed to the highest net worth individuals and the widest range of buyers
•90 percent of buyers used online resources to search for a new home
•52 percent of first time buyers started their search online
•77 percent of first time buyers drove by a home viewed online
•Shoppers will perform an average of 11 searches prior to taking action on a real estate site
•78 percent of new home shoppers visit three or more sites prior to taking action on a real estate site
SIR Brand Advertising
We work with the best online and print publishers to drive more performance and return for our clients. Through the SIR brand we have the opportunity to participate in advertising programs that leverages high- pro global media partners to offer a targeted reach to qualified buyers.
2025 Brand Marketing Opportunities
Exclusive Partnerships, Superior Exposure
Exclusive Global Media
NEW YORK TIMES
Real Estate Slideshow Sponsorship (100% SOV)
Property Listing Search Unit
ARCHITECTURAL DIGEST
Property of the Month
WALL STREET JOURNAL
Friday Real Estate Article Buyout
DWELL
Featured Properties on Dwell’s Homes. Real Estate
Home Tours, and Kitchen Landing Pages
FINANCIAL TIMES
Lifestyle Section Sponsorship
NIKKEI
Featured Listings Showcase
Editorial
RESIDE® Blog Article Feature
Inman Leading in Luxury Article Feature
Social
Media
Extraordinary Property of the Day
YouTube Daily Featured Videos
Significant Sales Newsletter & Social Media Feature
Sotheby’s Auction House
The Collection Newsletter
(Sotheby’s Clients & Top Agent Distribution)
Extraordinary Properties Feature (Sotheby’s Magazine)
Property Syndication
Property Syndication Partners
Cascading Websites (100+ Website Distribution)
SIR Mobile App
sothebysrealty.com Homepage
Property Display Feed
For all property syndication opportunities. submit for consideration via dash.
Apple TV/Top Tier e-Gallery
Global Property Search Ad Unit
Public Relations
Leverage our award-winning public relations team to determine if your upcoming listing or significant sale is a fit for national press efforts.
Cooperative Advertising
Leverage media planning services for print and digital advertising opportunities.
Local Brand Advertising
Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.
High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s Realty brand and its understanding of the local lifestyle which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.
Local Property Advertising
Every real estate firm advertises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.
No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.
Signage
Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.
No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and service.
We make your listing easy to find online with our Webby Awardwinning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
52M sothebysrealty.com visits in 2023 15 languages
Videos played in 2023
PROCESS
WE WALK YOU THROUGH EVERY STEP OF THE SELLING PROCESS.
From consultation to closing and beyond, we are a team. Our communication, expertise and resources create a selling experience that is streamlined and as stress-free as possible.
Pricing Strategy
UNDERSTANDING YOUR PROPERTY’S VALUE
The existing pool of prospective buyers determines a property’s value based on:
• Location, design, amenities and condition
• Availability of comparable (competing) properties
• Economic conditions that affect real property transactions
Factors that have little or no influence on the market value of a house include:
• The price the seller originally paid for the property
• The seller’s expected net proceeds
• The amount spent on improvements
The impact of accurate pricing:
• Properties priced within market range generate more showings & offers, & sell in a shorter period of time
• Properties priced too high have a difficult time selling
DANGER OF OVERPRICING
• Few buyers are attracted and fewer offers received
• Marketing timing is prolonged and initial marketing momentum is lost
• The property attracts “lookers” and helps competing houses look better by comparison
• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan
• The property may eventually sell BELOW market value