Retail resilience in California
Nevada is #1 for job growth
Retail expansion throughout Arizona

Go West with SRS Retail Industrial Capital Markets
Retail resilience in California
Nevada is #1 for job growth
Retail expansion throughout Arizona
Go West with SRS Retail Industrial Capital Markets
The SRS footprint mirrors the affluent population migration, steady job growth, and low unemployment in the Western U.S. These characteristics, along with easy accessibility to international markets, make this unique region ripe for retailers.
Key gateways for trade with Asia, among the largest and most important ports in the U.S.
The retail landscape in the western United States presents a mix of opportunities and challenges for commercial real estate investors. The region has seen resilient performance in retail sectors, driven by strong consumer demand, especially in areas with robust population growth such as Arizona, Nevada, and Utah. Retail spaces in these states benefit from favorable demographics, tourism, and a relatively lower cost of living compared to coastal markets like California.
However, the broader commercial real estate market is navigating a complex environment influenced by higher-for-longer interest rates and evolving consumer behaviors. While retail spaces in suburban and high-growth areas continue to perform well,
urban centers face challenges with foot traffic and shifting demand patterns post-pandemic. Despite these hurdles, retail remains one of the stronger segments in the CRE market, bolstered by the demand for essential goods, services, and experiential retail formats.
Investors are advised to focus on well-located assets, consider the impacts of rising financing costs, and be aware of the broader economic and geopolitical uncertainties that could affect the market. Strategies such as optimizing liquidity and exploring niche markets within the retail sector could help navigate these challenges while positioning for future opportunities.
California, Washington, and Colorado boast some of the highest median household incomes in the country.
Rapid population growth, with states like Nevada and Arizona growing by over 1.3% annually between 2020 and 2024.
Nevada and California continue to see billions in tourism revenue, with Las Vegas alone generating an estimated $86 billion in total economic impact in 2024. Tourism fuels local retail demand, particularly in hospitality, entertainment, and luxury shopping.
Tech hubs like Silicon Valley and Seattle foster innovation in retail technologies and e-commerce platforms and help retailers adapt quickly to online and omni-channel shopping trends.
Strong job growth, with Nevada and Utah leading in employment gains, signals economic stability and a growing consumer market.
California’s young and affluent consumers create a vibrant retail environment. Silicon Valley’s presence in California continuously drives technological innovation in retail.
With a GDP of approximately $4.08 trillion, California remains the largest state economy in the U.S. and the world’s fifth-largest economy. The state continues to be driven by strong contributions from the information technology sector. California’s popularity as a tourist destination further boosts retail opportunities, especially in major cities like Los Angeles and San Francisco.
2024 was a year of moderated growth. California’s job market, particularly in the tech sector, faced headwinds due to higher interest rates and inflation. The state’s housing market is expected to recover from a slump, especially in single-family home construction, which should help stabilize the broader economy.
The UCLA Anderson Forecast suggests that while California’s economy will grow faster than the U.S. average, it will do so at a restrained pace. Risks such as potential changes in national economic policies and geopolitical tensions could impact this growth trajectory.
California’s economy is experiencing a period of slower growth, driven by ongoing challenges in the labor and housing markets, but remains resilient with key sectors continuing to contribute positively.
#1 in new business starts 5th
Largest economy in the world
Fortune 500 companies call California home
West Coast Advantage
California’s position on the West Coast provides direct access to the Pacific Ocean, making it a prime gateway for trade with Asia.
Crucial Port Cities
The state is home to some of the busiest ports in the country, including the Ports of Los Angeles and Long Beach. These ports handle a significant portion of U.S. container cargo, facilitating the import and export of goods across the globe.
Los Angeles International Airport (LAX) and San Francisco International Airport (SFO), play a key role in air freight logistics.
Tax credit, funding, and job training programs promote growth and expansion within California.
• California Competes Tax Credit
• Advanced Transportation and Manufacturing Sales and Use Tax Exemption
• Research & Development Tax Credit
• Zero-Emission Vehicle Funding Opportunities
• Employment Training Panel
• Economic Development Rate Program
Source: U.S. Bureau of Labor Statistics, U.S. Census Bureau, Esri
Southern California
Tenant Services
Owner Services
Marketplace at The District
Jurupa Valley, CA
Ground-Up Power Center
Mariners Mile Square
Newport Beach, CA Coastal Redevelopment
Capital Markets
ON THE MARKET
111 Center in La Quinta, CA NOI: $2.6M
Tesla in Santa Clarita, CA Price: $41.6M | CR: 5.00%
Panera Bread, Tesla, Dutch Bros in San Bernardino, CA Total Price: $52M IN ESCROW
Ralph’s at Market Lofts in Downtown Los Angeles, CA NOI: $1.2M
RECENTLY CLOSED
EōS in French Valley, CA Sale Price: $16M
Raising Cane’s in Riverside, CA Sale Price: $6M | CR: 4.75%
Quick Quack CA Portfolio
Sale Price: $8.5M
Valencia Marketplace Valencia, CA Power Center
Northern California
Tenant Services
Owner Services
Mowry East
15,000 SF in Fremont, CA
Willow Glen Anchor Space
28,845 SF in San Jose, CA
Watsonville Square
1,400 - 2,104 SF in Watsonville, CA
Former Walgreens Spaces
5 sites within San Francisco, CA
IN ESCROW
Total Wine and Planet Fitness in Santa Rosa, CA
Price: $13.9M ON THE MARKET
Mountain Shadows Plaza in Rohnert Park, CA
Walmart Neighborhood Market Anchored Center
The Pacific Northwest region has experienced robust economic growth in recent years, creating a fertile ground for retail expansion. The region’s strong economy is driven by diverse industries, including technology, manufacturing, and agriculture. The Pacific Northwest is also home to tech giants like Microsoft, Amazon, and Intel which have fueled job growth and increased disposable income levels. Portland has become a global athletic and outdoor apparel hub with brands like Nike, Adidas, Columbia Sportswear, Hoka, and Lululemon calling the region home. As a result, consumer spending is on the rise across the region.
Sustainability and innovation help shape the PNW retail landscape.
Population growth in the Pacific Northwest is another critical factor bolstering retail expansion. The region continues to attract a young, educated, and affluent demographic. This population growth has led to increased demand for diverse retail offerings, from high-end boutiques to large retail chains, catering to a variety of consumer preferences.
Additionally, consumers in the region show a strong preference for environmentally conscious brands and locally sourced products, pushing retailers to adopt sustainable practices and offer green products. This trend is especially prominent in Oregon and Washington, where there is a growing emphasis on eco-friendly retail environments, which resonates well with the region’s environmentally conscious population. Clean energy also takes up residence in the Pacific Northwest with firms like Vestas, Avangrid, and Powin focused on environmental responsibility, sustainability, and innovation.
Washington and Oregon are ranked #1 and #3 in the U.S.
OR has no sales tax and WA has no personal or corporate income tax
Greater Portland is the most affordable large West Coast metro
Source: CoStar
Source:
Tenant Services
Owner Services
Northgate Marketplace Medford, OR
Home Depot
Excess land in The Dalles, OR
Walmart
Excess land sites throughout Oregon
Capital Markets
RECENTLY CLOSED
Octapharma Plasma in Portland, OR Sale Price: $3.5M
Nevada’s economy has experienced recent significant growth, creating a strong platform for retail expansion across the state. The economic growth is largely driven by the booming tourism and entertainment industries, particularly in Las Vegas, which continues to attract millions of visitors annually. This influx of tourists contributes to high consumer spending, bolstering retail sales in both urban and suburban areas.
The state has seen consistent in-migration, particularly from California and other neighboring states, driven by Nevada’s lower cost of living and favorable tax environment. This population growth, especially in cities like Las Vegas, Reno, and Henderson, has led to an increased demand for retail services and products, encouraging both national and local retailers to expand their presence in the state.
Nevada’s economic diversification efforts have also played a significant role in supporting retail expansion. While tourism remains a dominant industry, the state has actively promoted growth in sectors like technology, manufacturing, and logistics. This diversification has created more job opportunities and increased disposable income, which in turn fuels consumer spending and supports the retail sector. Retailers are particularly drawn to Nevada’s business-friendly environment, which includes no state income tax and relatively low business taxes, making it an attractive location for expansion.
The rise of e-commerce and the integration of technology into retail operations have also influenced Nevada’s retail landscape. Retailers in the state are increasingly adopting online sales platforms and leveraging data analytics to better understand consumer behavior and preferences.
TIED FOR
State in job growth 1st in the nation for solar energy capacity #7
Best state for taxes
Nevada has NO: personal income tax, franchise tax, unitary tax, inventory tax, inheritance tax or estate tax #1
Capital Markets ON MARKET
Harmon Square in Las Vegas, NV
Price: $44M | CR: 6.13%
Bojangles in Las Vegas, NV
Price: $4.4M | CR: 7.00%
14%
Population growth in the last decade
$24B+ Annual tourism revenue
2nd Best state to start a business
4th
Best state to find a job
Colorado’s retail expansion is underpinned by strong population growth and a robust economy. The state’s increasing population, particularly in urban areas like Denver and Colorado Springs, has fueled demand for retail services. Colorado’s diverse economy, with key industries such as technology, aerospace, and healthcare, has maintained low unemployment rates, boosting consumer spending and retail growth.
Urban development and infrastructure improvements have also played a critical role. Rapid urbanization has led to the construction of new shopping destinations, making retail areas more accessible. Additionally, investments in transportation infrastructure have enhanced connectivity, encouraging foot traffic and supporting retail activity across the state.
Driven by population growth and urban development, Colorado retail thrives amid shifting consumer trends.
Tourism continues to be a major driver of retail sales in Colorado. The state’s appeal as a year-round destination attracts millions of visitors, particularly in tourist hubs like Denver, Aspen, and Vail. This influx of tourists significantly contributes to the retail sector, with spending in local shops, restaurants, and entertainment venues.
Shifts in consumer preferences are shaping the retail landscape as well. Retailers are increasingly integrating e-commerce and omnichannel strategies to meet evolving demands, while there’s a growing emphasis on sustainability and locally sourced products. The rise of suburban retail and experience-based offerings further highlight the dynamic nature of Colorado’s retail market.
Owner Services
Ave South
Ground-up mixed use project in Loveland, CO
Foothills Mall
Regional mall in Fort Collins, CO
Shops at Northfield
Dominant shopping district of Central Park
Southlands
Super regional center in Aurora, CO
Block 162
Denver’s newest Class A office high-rise
Capital Markets
Villager Square in Bloomfield, CO
Price: $14.3M | Cap Rate: 7.25%
Starbucks in Lakewood, CO Price: $3.4M | CR: 5.5%
Source:
Source: U.S. Bureau of Labor Statistics, U.S. Census Bureau, Esri
Arizona’s retail sector is poised for expansion. The state’s rapid population growth, ranking among the fastest in the U.S., is creating increased demand for retail goods and services. This demographic shift is complemented by steady job market expansion across various sectors, including tech and healthcare, contributing to higher disposable incomes and consumer spending.
The tourism industry’s strong rebound post-pandemic is driving retail sales in popular destinations, while the resilient housing market is spurring growth in home goods and related retail segments. Arizona has also emerged as a significant hub for e-commerce fulfillment centers, supporting both online and brick-and-mortar retail operations. The state’s business-friendly environment, characterized by favorable tax policies and regulations, has attracted retailers looking to expand or relocate.
Arizona is home to a surging ecosystem of global giants, early stage entrepreneurs, and tech-savvy millennial talent.
Ongoing investments in infrastructure and urban development are creating new retail corridors and additional opportunities for growth. Collectively, these factors paint a picture of a dynamic and expanding retail landscape in Arizona, with multiple drivers supporting continued growth and innovation in the sector.
Lowest in the nation at 2.5% and the sixth lowest corporate income tax
Immediately accessible to three of the world’s largest economies (California, Texas, and Mexico)
#2 state for workforce quality and availability, and #1 in higher education degree opportunities
Arcadia Crossing in Phoenix, AZ
SEC Thomas Road & 44th Street
Canyon Trails Towne Center in Goodyear, AZ
NEC Yuma Road & Cotton Lane
Ahwatukee Foothills Towne Center in Phoenix, AZ
SWC Ray Road & I-10
Skyline Ranch Marketplace in Sun Tan Valley, AZ
NEC Hunt Highway & Gary Road
Asante Trails in Surprise, AZ
SWC Pat Tillman Boulevard & 163rd Avenue ON MARKET
Shops at Pebble Creek Marketplace in Goodyear, AZ
Price: $7.4M
Circle K in Phoenix, AZ Price: $2.4M | Cap Rate: 5.75%
RECENTLY CLOSED
Horizon Village in Phoenix, AZ
Grocery-anchored center Sale Price: $15.6M
• Today, retailers need a myriad of industrial facilities to serve their rising e-commerce distribution needs.
• Retail owners and landlords are finding it increasingly important to embrace non-traditional retail tenants to remain relevant.
• Net lease investors are finding industrial a lucrative option to diversify their asset portfolio.
Garrett Colburn
President
949.698.1161 | garrett.colburn@srsre.com
RETAIL Newport Beach, San Diego, Inland Empire, San Francisco, Los Angeles
Terrison Quinn
Executive Vice President &
Managing Principal
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Senior Managing Principal & Co-Head of National Net Lease
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Managing Principal & Market Leader
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602.682.6080 | mike.polachek@srsre.com
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Robbie Petty
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Matt Alexander EVP & Principal matt.alexander@srsre.com 415.908.4938
Don Edrington
John Few
Scott Ellsworth
San Francisco
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SVP & Principal scott.ellsworth@srsre.com 602.682.6063
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Alan Houston SVP & Principal alan.houston@srsre.com 602.682.6022 Retail Phoenix
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Brian Polachek
Brad Balbo
Joe Beck
Andrew Clemens
Stephanie Davis
Tami Lord
Casey Mahony
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Adam Handfield Vice President adam.handfield@srsre.com
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