BRAND BOOK
best
EVER WONDERED WHAT RED DOOR MEANS?
A red door means many di erent things to di erent people.
To us, it is the message of a welcoming environment filled with positive energy.
When you pull open that door, as a guest, or a team member, a feeling of comfort washes over you - you are home.
OUR VISION IS TO BE KANSAS CITY’S LITTLE UPSCALE NEIGHBORHOOD JOINT. Best
If we don’t stand for quality, we don’t stand for anything. QUALITY is the first order of business. it’s our nature. We’re here to serve.
HOSPITALITY is not only our business,
OUR MISSION IS
TO MAKE MOMENTS. Memorable
Take it. Own it. Live it. ACCOUNTABILITY is key. — we do what we say. OUR WORD is our bond
THE BEST LITTLE UPSCALE NEIGHBORHOOD JOINT™
Our commitment to ourselves and our guests is to always give everything we’ve got and if we fall short, we make it right and learn.
We aren’t one of the big guys which gives us a unique opportunity to ensure we stay focused on what matters: the people we serve.
This is our passion for quality in everything we do, from people and places to products.
Each of our 6 locations has its own style, which is largely dictated by the community in which it resides.
High energy, fun, and don’t take ourselves too seriously.
MAKE MOMENTS. Memorable
It’s our goal in all our interactions, with the guest, our teams, vendors, and community.
It’s a mindset about consistently exceeding expectations.
It’s a formula of exceptional food, drink, hospitality in an environment that lights you up.
Our service is personal and proactive. Team members are trained to be attentive and intuitive with natural charisma and character. Our team knows that no matter how delicious the dish, a guest’s Red Door experience is nothing without positively memorable service.
WE ARE RED DOOR.
TEAMS
OUR Team
A team member at Red Door Woodfired Grill, whether in leadership, service, or culinary is for those who are passionate about consistently exceeding the guest’s expectations. We believe in building quality relationships, with each other and our guests, through exceptional food, beverage, and hospitality. The energy here is dynamic, as is our commitment to the growth of our team members. To be the “best” little upscale neighborhood joint takes a true dedication to the craft.
REVIEW HIGHLIGHT FROM OPENTABLE
Red Door is our first choice, without question, anytime we decide to go out. The consistency and quality of food and service are unrivaled, especially in today’s market. You can tell the employees enjoy being there, and I’m happy to support a business that treats their employees well.
Thanks for another great meal!
REVIEW HIGHLIGHT FROM ALEX F.
Excellent food and even better service. The server knew the menu very well and treated us like guests in his house, rather than customers in a restaurant.
Owners
THE FROM LEFT TO RIGHT
Julie Zancanelli, Co-Founder | Tasha Halley, President &CFO
Neal Edwards, Market Managing Partner | Josh Pedersen, Director of Operations Angela Mitchell, Director of Training & Development
MEET OUR Founder
Gary was a beloved father, husband, son, friend, mentor & leader. To know Zanc was to love Zanc and if you were lucky enough to come across him, you know that every interaction with him was one word
.
.
... IMPACTFUL
IMPACTFUL
LOCATIONS
5 2 3 6 4
1 L e a w o o d O p e n e d M a y 6 t h , 2 0 1 3 1 1 8 5 1 R o e A v e 2 B r o o k s i d e 6 3 2 4 B r o o k s i d e P l a z a O p e n e d D e c e m b e r 2 6 t h , 2 0 1 6 3 O v e r l a n d P a r k 8 0 0 1 W 1 5 9 t h S t O p e n e d S e p t e m b e r 2 6 t h , 2 0 1 7 4 L i b e r t y 9 7 0 3 N A s h A v e O p e n e d S e p t e m b e r 1 8 t h , 2 0 1 9 5 L e n e x a 1 5 9 1 8 W 8 8 t h S t O p e n e d D e c e m b e r 8 t h , 2 0 2 0 6 L e e ’ s S u m m i t 2 0 6 1 N W L o w e n s t e i n D r O p e n e d A p r i l 1 2 t h , 2 0 2 2 The moment you walk through those iconic Red Doors, you know you’re somewhere unique. The sizzle of the signature woodfired grill is the backdrop for the sounds of good conversation and laughter. Every R|D location o ers unmistakable energy that invites our guests to unwind and reconnect, and energy that reminds you of why Red Door is Kansas City’s ‘Best Little Upscale Neighborhood Joint!’ OPENING NEW [RED] DOORS! WE’VE BEEN BUSY
LEAWOOD
BROOKSIDE
OVERLAND PARK
LIBERTY
LENEXA
LEE’S SUMMIT
CULINARY
WELCOME TO OUR Scratch tchen!
At Red Door, you won't find pre-made ready-to-eat dishes. In our scratch kitchen, we are dedicated to making our handcrafted recipe consistent, every time.
You won’t find basic ingredients either. Not only is every layer of our dish fresh, but it’s local. We are Kansas City proud and source from the best of what the City has to o er whenever we can.
WHAT MAKES US Different? WHAT MAKES US Different?
Our approach to flavor starts with one of the oldest cooking methods known to man: an open flame.
Our approach to flavor starts with one of the oldest cooking methods known to man: an open flame.
Our smoky trinity of pecan, oak & hickory is what enhances each of our woodfired entrees without overpowering the natural flavor of our scratch kitchen ingredients.
PARTNERSHIPS
PARTNERSHIP
Red Door Grill is proud to partner with local meat distributor, Hertzog Meat Co. Hertzog Meats is local, family-owned and operated. Raising grass-fed livestock, they strive to produce premium products.
CRAFT COCKTAILS
Red Door Grill is proud to serve J. Rieger & Co Craft cocktails. J. Rieger & Co. was initially found in 1887 in the KCMO West Bottoms Livestock Exchange District. The brand fell casualty to Prohibition, but was not destined to be lost forever. Now, J. Rieger & Co. proudly calls Kansas City home once again.
PARTNERSHIP
ALLOFYOUR WOODFIREDFAVES INTHEPALM OF YOURHANDS
DINE-IN, CARRY-0UT, & CURBSIDE
Whether you're ordering up curbside, planning a night out, or ordering some swanky swag, our Red Door Grill app can handle it all...and then some.
MAKE A RESERVATION ORDER CURBSIDE REORDER YOUR FAVES REDEEM LOYALTY POINTS BUY & GIVE GIFT CARDS BUY RDG SWAG CONTACT RDG THROUGH THE RED DOOR APP...
WITH OUR PYROMANIACS LOYALTY PROGRAM EAT OFTEN. EARN REWARDS Everyone loves rewards and the Pyromaniacs loyalty rewards program is one way we show Red Door guests how much we appreciate them! Points can be redeemed for food items and R|D swag, and soon those points will give our VIPs access to exclusive events and tastings.
red door nourish
From FOOD INSECURITY to a FOOD SECURE Kansas City.
Red Door has chosen to partner with NourishKC for one really great reason: Service . At Red Door, we are all about providing exceptional service to our guests and o ering services in our community. Just as NourishKC’s mission is to nourish the bodies and minds of our Kansas City community in need, Red Door is committed to providing its culinary resources to help improve the lives of that same community. Our Culinary Team o ers food safety classes, culinary skills training and provides insight into the soft skills and expertise needed to thrive in a culinary career and beyond. In the spring of 2021, Red Door drew additional support from its vendors and strategic alliances to help create a beautiful, safe, and comfortable place to dine at NourishKC’s facility in Kansas City.
KC Community Kitchen served 147,349 nutritious meals 391,042 lbs. of local food rescued and shared with local pantry/kitchen partners (reaching 4 county area) Culinary Training Program graduated 14 high school youth SERVE RESCUE GRADUATE 182,000 made fresh meals at KCCK 500,000 pounds of food locally 20 high school Culinary Training Program students SERVE RESCUE GRADUATE DEDICATION TO SERVICE 2021 HIGHLIGHTS 2022 GOALS
FOOD & DRINK
OF
SPONSOR
THE KC AMBASSADORS WE ARE... THE Official
The Ambassadors are a group of former Kansas City Chiefs players from throughout the club's history. The Ambassadors have become a recognizable group throughout the NFL and serve as an innovative and worthy asset to the Chiefs Community Caring Team in the Kansas City region and beyond. The Ambassadors are the only group of their kind in the NFL and inductees into the group are hand-picked based on tenure and their willingness to participate in Ambassador outreach events and meetings.
The Kansas City Chiefs Ambassadors support our community with local sponsorship programs, charity golf tournaments, and numerous charitable visits and appearances. Red Door supports its eorts as the O cial Food and Drink Sponsor, o ering special promotions, event space, and specialized event catering at numerous events throughout the year.
KC AMBASSADORS EVENTS TIMELINE
2 G
Summer
4
G
1 P
o l f T o u r n a m e n t
2021
G a l a May 2022
o l f T o u r n a m e n t 5 September 2022 3 R u s h t h e R e d D o o r Campaign 2021
a i r i n g s P a r t y Summer 2021
LEAVE YOUR TROUBLES AT THE DOOR.