RDG - Brand Book 12.01.22

BRAND BOOK

best

EVER WONDERED WHAT RED DOOR MEANS? A red door means many different things to different people.

To us, it is the message of a welcoming environment filled with positive energy.

When you pull open that door, as a guest, or a team member, a feeling of comfort washes over you - you are home.

OUR VISION IS

TO BE KANSAS CITY’S Best LITTLE UPSCALE NEIGHBORHOOD JOINT.

QUALITY is the first order of business.

If we don’t stand for quality, we don’t stand for anything.

HOSPITALITY is not only our business, it’s our nature. We’re here to serve.

OUR MISSION IS

TO MAKE

Memorable MOMENTS.

ACCOUNTABILITY is key.

Take it. Own it. Live it.

OUR WORD is our bond — we do what we say.

THE BEST LITTLE UPSCALE NEIGHBORHOOD JOINT™

Our commitment to ourselves and our guests is to always give everything we’ve got and if we fall short, we make it right and learn.

We aren’t one of the big guys which gives us a unique opportunity to ensure we stay focused on what matters: the people we serve.

This is our passion for quality in everything we do, from people and places to products.

Each of our 6 locations has its own style, which is largely dictated by the community in which it resides.

High energy, fun, and don’t take ourselves too seriously.

MAKE

Memorable MOMENTS.

It’s our goal in all our interactions, with the guest, our teams, vendors, and community.

It’s a mindset about consistently exceeding expectations.

It’s a formula of exceptional food, drink, hospitality in an environment that lights you up.

Our service is personal and proactive. Team members are trained to be attentive and intuitive with natural charisma and character.

Our team knows that no matter how delicious the dish, a guest’s Red Door experience is nothing without positively memorable service.

WE ARE RED DOOR.

TEAMS

OUR

Team A team member at Red Door Woodfired Grill, whether in leadership, service, or culinary is for those who are passionate about consistently exceeding the guest’s expectations. We believe in building quality relationships, with each other and our guests, through exceptional food, beverage, and hospitality. The energy here is dynamic, as is our commitment to the growth of our team members. To be the “best” little upscale neighborhood joint takes a true dedication to the craft.

REVIEW HIGHLIGHT FROM OPENTABLE

Red Door is our first choice, without question, anytime we decide to go out.

The consistency and quality of food and service are unrivaled, especially in today’s market. You can tell the employees enjoy being there, and I’m happy to support a business that treats their employees well.

Thanks for another great meal!

REVIEW HIGHLIGHT FROM ALEX F. Excellent food and even better service. The server knew the menu very well and treated us like guests in his house, rather than customers in a restaurant.

THE

Owners

FROM LEFT TO RIGHT Julie Zancanelli, Co-Founder | Tasha Halley, President & CFO Neal Edwards, Market Managing Partner | Josh Pedersen, Director of Operations Angela Mitchell, Director of Training & Development

MEET OUR

Founder Gary was a beloved father, husband, son, friend, mentor & leader. To know Zanc was to love Zanc and if you were lucky enough to come across him, you know that every interaction with him was one word ...

IMPACTFUL .

LOCATIONS

4

2 5 1 3

6

WE’VE BEEN BUSY

OPENING NEW [RED] DOORS!

The moment you walk through those iconic Red Doors, you know you’re somewhere unique. The sizzle of the signature woodfired grill is the backdrop for the sounds of good conversation and laughter.

Every R|D location offers unmistakable energy that invites our guests to unwind and reconnect, and energy that reminds you of why Red Door is Kansas City’s ‘Best Little Upscale Neighborhood Joint!’

Leawood

1

Opened May 6th, 2013 11851 Roe Ave

Brookside

2

Opened December 26th, 2016 6324 Brookside Plaza

Overland Park

3

Opened September 26th, 2017 8001 W 159th St

Liberty

4

Opened September 18th, 2019 9703 N Ash Ave

Lenexa

5

Opened December 8th, 2020 15918 W 88th St

Lee’s Summit

6

Opened April 12th, 2022 2061 NW Lowenstein Dr

LEAWOOD

BROOKSIDE

OVERLAND PARK

LIBERTY

LENEXA

LEE’S SUMMIT

CULINARY

WELCOME TO OUR

Scratch Kitchen!

At Red Door, you won't find pre-made ready-to-eat dishes. In our scratch kitchen, we are dedicated to making our handcrafted recipe consistent, every time.

You won’t find basic ingredients either.

Not only is every layer of our dish fresh, but it’s local. We are Kansas City proud and source from the best of what the City has to offer whenever we can.

WHAT MAKES US

Different?

Our approach to flavor starts with one of the oldest cooking methods known to man: an open flame.

Our smoky trinity of pecan, oak & hickory is what enhances each of our woodfired entrees without overpowering the natural flavor of our scratch kitchen ingredients.

PARTN ERSHIPS

P A RT NE R SH IP

Red Door Grill is proud to partner with local meat distributor, Hertzog Meat Co. Hertzog Meats is local, family-owned and operated.

Raising grass-fed livestock, they strive to produce premium products.

Red Door Grill is proud to serve J. Rieger & Co Craft cocktails. J. Rieger & Co. was initially found in 1887 in the KCMO West Bottoms Livestock Exchange District. The brand fell casualty to Prohibition, but was not destined to be lost forever.

Now, J. Rieger & Co. proudly calls Kansas City home once again.

P A RT NE R SH IP

CRAFT COCKTAILS

VES FA

ALL OF

WOODFIR R U ED YO

TH

PA

ND

S

IN

E

LM OF YOU

A H R

DINE-IN, CARRY-0UT, & CURBSIDE Whether you're ordering up curbside, planning a night out, or ordering some swanky swag, our Red Door Grill app can handle it all...and then some.

THROUGH THE RED DOOR APP...

MAKE A RESERVATION ORDER CURBSIDE REORDER YOUR FAVES REDEEM LOYALTY POINTS BUY & GIVE GIFT CARDS BUY RDG SWAG CONTACT RDG

EAT OFTEN. EARN REWARDS WITH OUR PYROMANIACS LOYALTY PROGRAM Everyone loves rewards and the Pyromaniacs loyalty rewards program is one way we show Red Door guests how much we appreciate them!

Points can be redeemed for food items and R|D swag, and soon those points will give our VIPs access to exclusive events and tastings.

nourish

red door

From FOOD INSECURITY to a FOOD SECURE Kansas City.

Red Door has chosen to partner with NourishKC for one really great reason: Service. At Red Door, we are all about providing exceptional service to our guests and offering services in our community. Just as NourishKC’s mission is to nourish the bodies and minds of our Kansas City community in need, Red Door is committed to providing its culinary resources to help improve the lives of that same community.

Our Culinary Team offers food safety classes, culinary skills training and provides insight into the soft skills and expertise needed to thrive in a culinary career and beyond. In the spring of 2021, Red Door drew additional support from its vendors and strategic alliances to help create a beautiful, safe, and comfortable place to dine at NourishKC’s facility in Kansas City.

DEDICATION TO SERVICE 2021 HIGHLIGHTS

SERVE

KC Community Kitchen served 147,349 nutritious meals

RESCUE

391,042 lbs. of local food rescued and shared with local pantry/kitchen partners (reaching 4 county area)

GRADUATE

Culinary Training Program graduated 14 high school youth

2022 GOALS SERVE

182,000 made fresh meals at KCCK

RESCUE

500,000 pounds of food locally

GRADUATE

20 high school Culinary Training Program students

WE ARE...

THE

Official

FOOD & DRINK SPONSOR OF THE KC AMBASSADORS

The Ambassadors are a group of former Kansas City Chiefs players from throughout the club's history. The Ambassadors have become a recognizable group throughout the NFL and serve as an innovative and worthy asset to the Chiefs Community Caring Team in the Kansas City region and beyond. The Ambassadors are the only group of their kind in the NFL and inductees into the group are hand-picked based on tenure and their willingness to participate in Ambassador outreach events and meetings.

The Kansas City Chiefs Ambassadors support our community with local sponsorship programs, charity golf tournaments, and numerous charitable visits and appearances. Red Door supports its efforts as the Official Food and Drink Sponsor, offering special promotions, event space, and specialized event catering at numerous events throughout the year.

KC AMBASSADORS EVENTS TIMELINE

Golf Tournament

5

September 2022

Gala

4

May 2022

Rush the Red Door

3

Campaign 2021

Golf Tournament

2

Summer 2021

Pairings Party

1

Summer 2021

L E AV E YO U R T R O U B L E S AT T H E D O O R .