SportBikes Inc Magazine August 2017

ROAD RACING • DRAG RACING • STUNT RIDING • CUSTOM BIKES • LIFESTYLE

AUGUST 2017 VOL 7 ISSUE 11

SPORTBIKESINCMAG.COM TM

S TAT E

OF

THE

INDUSTRY PART I

SOCAL SUPERMOTO SCHOOL | PATRICIA FERNANDEZ: FINDING MYSELF IN THE CHAOS | TEAM BUTLER RACING | THE LION'S DEN: THE SUMMER'S SUNDAY | IMPROVE YOUR SKILLS: INPUTS IN PAIRS

2 | SPORTBIKESINCMAG.COM

UNTIL NOW, WE HAVE BEEN ASKED TO TA K E S I D E S. T O C H O O S E B E T W E E N W I C K E D O R V I R T U O U S , B R U TA L O R S O P H I S T I C AT E D , R E F I N E D O R W I L D , G E N T L E M A N O R B A S TA R D .

Y O U D E S E R V E B O T H.

© Ducati North America 2016

SPORTBIKESINCMAG.COM | 3

CONTENTS

AUGUST 2017 - VOLUME 7, ISSUE 11 http://issuu.com/action/page?page=16

16 THE PRESS ROOM http://issuu.com/action/page?page=22 22 THE GRID NEWS http://issuu.com/action/page?page=28 28 THE GRID LIFE - By Patricia Fernandez http://issuu.com/action/page?page=34 34 MOTOGP WITH B.T. - By B.T. http://issuu.com/action/page?page=46 46 THE NUMBERS - By Brandon Paasch http://issuu.com/action/page?page=54 54 ASPHALT AND OPPORTUNITY - By Brian and Julian Glascoe http://issuu.com/action/page?page=70 70 THE LION'S DEN - By Lion James http://issuu.com/action/page?page=76 76 FEATURED RIDERS http://issuu.com/action/page?page=82 82 IMPROVE YOUR SKILLS - By Eric Wood http://issuu.com/action/page?page=118 118 THE NEW ISH http://issuu.com/action/page?page=124 124 STAFF STUFF

FEATURED RIDER: RYAN SHUNK http://issuu.com/action/page?page=76 PAGE 76 4 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 5

FEATURES

AUGUST 2017 - VOLUME 7, ISSUE 11

THE GRID LIFE: FINDING MYSELF IN THE CHAOS

28

ASPHALT & OPPORTUNITY: JOLEAYA CHANEL BUTLER

54

http://issuu.com/action/page?page=70

SOCAL SUPERMOTO SCHOOL

90

http://issuu.com/action/page?page=102

http://issuu.com/action/page?page=28

http://issuu.com/action/page?page=54

http://issuu.com/action/page?page=90

6 | SPORTBIKESINCMAG.COM

MOTOGP WITH B.T.: FROM ASSEN

34

THE LION'S DEN: A SUMMER'S SUNDAY

70

http://issuu.com/action/page?page=34

STATE OF THE INDUSTRY: PART 1

102

SPORTBIKESINCMAG.COM | 7

STAFF

Publisher//Editor in Chief: Allan Lane allan@sportbikesincmag.com

EDITORIAL

ART & DESIGN

Drag Racing Editor: Rickey Gadson rickey@sportbikesincmag.com

Creative Director//Layout//Design: Allan Lane allan@sportbikesincmag.com

Fashion Editor: Kiana Gadson kiana@sportbikesincmag.com

Creative Supervisor: Leon Brittain leon@sportbikesincmag.com

Moto Tech Editor: Thomas Campion tommy@sportbikesincmag.com

Graphic Designer: Baz baz@sportbikesincmag.com

Riding Editor: Eric Wood eric@sportbikesincmag.com Staff Writers: Patricia Fernanzdez pf@sportbikesincmag.com Leon Brittain leon@sportbikesincmag.com Lion James lion@sportbikesincmag.com B.T. bt@sportbikesincmag.com Copy Editor: Angela Lane angela@sportbikesincmag.com Contributors: Adam Waheeed Brandon Paasch

Cover Photography: Allan Lane Contributing Photographers: Brian J. Nelson Asphalt & Opportunity Lion James MotoGP.com Michael Spain Smith Kevin Michael Adam Waheed Heath Cofran Jesse Gordon Andrew Wheeler Michael Brock

SportBikes Inc Magazine - August 2017 Volume 7, Issue 11 To receive SportBikes Inc Magazine’s 2017 Media Kit and Advertising Rates, please email: info@sportbikesincmag.com.

In no way can any part of this magazine be reproduced in print, digital, broadcast or any other manner without the expressed written permission of the publisher.

SportBikes Inc Magazine (ISSN 2158-009X) is published monthly by Hard Knocks Motorcycle Entertainment.

SportBikes Inc Magazine is not responsible for any advertising claims made by its advertisers or partners.

Any and all items submitted to SportBikes Inc Magazine will become the sole property of SportBikes Inc Magazine and are subject to, but not limited to edits, comments and titles.

Sportbikes Inc Magazine, staff and partners are not responsible for injuries, loss or damage to their being, vehicle or property, including death that may result from contest submissions.

8 | SPORTBIKESINCMAG.COM

EXH I LARATION COM ES STAN DAR D SPORT TUNED TO STICK You'll want to charge every corner and never let off.

S LI N G S H O T ®

SLI N GSH OT SL ®

SLI N GSH OT® SLR

Always wear helmets, seat belts, and don’t drink and drive. Drivers may need a valid motorcycle endorsement. Don’t drink and drive.

SLINGSHOT® is a registered trademark of Polaris Industries Inc. ©2017 Polaris Industries Inc. SPORTBIKESINCMAG.COM |9

FEATURE STORY

10 | SPORTBIKESINCMAG.COM

S TAT E

OF

THE

INDUSTRY PART I

http://issuu.com/action/page?page=102 PAGE 102

SPORTBIKESINCMAG.COM | 11

10 YEA

C L CO

2THE

PENN’S LANDI 12 | SPORTBIKESINCMAG.COM

WWW.CLU

AR ANNIVERSARY

L U T C H ONTROL

0 1 7 ILLY IN PHILLY

ING•PHILADELPHIA, PA•SEPTEMBER 23, 2017

UTCHCONTROLUSA.COM SPORTBIKESINCMAG.COM | 13

FROM THE EDITOR

D

uring my tenure in the business of bikes, I've seen a lot. There's been ups and downs, wins and losses, gains and sacrifices... I refer to it all as "the lessons". It's about what you take away from the experiences and what you learn from them. The mission is to be an opportunistic learner.

From my point of view, I get to see every side of the table and often what's underneath it. What I find interesting is the difference in attitude between those making and selling the products and services compared to those that actually buy and use them. There's is a vast difference between them in mentality, space and time. This disconnect that exist only exists because it is allowed. The makers more likely than not are not interested, sometimes by no fault of their own, in the user experience because they are under pressure to move units and make numbers. The users, to put 14 | SPORTBIKESINCMAG.COM

it bluntly, are cut off from direct access to the makers. The disconnect creates a rift in which a multitide of misfires and miscommunication dwell.

While this phenonemon has been in play for a few decades now and you don't need to be a rocket scientist to note its existence, the fact that it still exists is a major issue and hurdle that our industry struggles with. As a whole, we don't seem to be taking the opportunity to learn from the experience. Bridging the gap is only part of the problem that we are facing. But it is a major part that can not be ignored any longer.

I get to see all sides of the table and it makes me laugh and it makes me cry. It's time for a change.

Best, Allan allan@sportbikesincmag.com

ANYWHERE BUT MIDDLE OF THE ROAD. MAKE LIFE A RIDE. You’ve always blurred the lines between the possible and impossible. Now it’s time to ride it. With the power and performance of the 2017 BMW S 1000 RR, you can live life at the leading edge. Find out more at bmwmotorcycles.com

©2017 BMW Motorrad USA, a division of BMW of North America, LLC. The BMW name and logo are registered trademarks.

SPORTBIKESINCMAG.COM | 15

THE PRESS ROOM

INDUSTRY NEWS KAWASAKI ISSUES A RECALL FOR THE 2017 VERSYS-X 300 A loose tail/brake light socket is the culprit of the last recall from Kawasaki regarding their 2017 Versys X 300.

With the loose socket, the bulb may fall out. Kawasaki will alert owners and the dealership network has been instructed to replace the tail/ brake free of charge. The recall affects 1,888 models.

THE DISTINGUISHED GENTLEMAN’S RIDE 2017 The Distinguished Gentleman’s Ride serves the purpose of shining the light on two specific male causes Prostate Cancer and Men’s Mental Health. Working in harmony with the Movember Foundation, the annual ride event is set up to raise funds for the aforementioned causes. The

16 | SPORTBIKESINCMAG.COM

ride is held on September 24 in many host cities all over the globe. While the ride is open to all, there are specific guidelines to the types of bikes that can participate as well as apparel. For more information, to register for or to host a ride in your location, please visit the official site HERE.

2018 POLARIS SLINGSHOT MODEL LINE UP The Polaris Slingshot has been an attention grabber since it hit the road in 2014. The 2018 line up sees the continued evolution of the brand with serious tech and performance upgrades. Joining the S, SL, SLR in the line up for 2018 is the all new SLR LE. Leading the new features in the SLR and SLR LE models is the addition of a seven inch multi touch screen that is equipped with Ride Command that allows for phone integration, bluetooth and USB connectivity as well as customizable vehicle information screens and turn by turn navigation. The S and SL can be upgraded with the Ride Command option along with a host of factory accessories.

Retail prices begin at $19,999 for the S model. Look for a full write up and review in an upcoming issue of SportBikes Inc Magazine.

MV AGUSTA IS NOW OFFERING ROAD SIDE ASSISTANCE MV Agusta has partnered with Motorcycle Towing Ser vices to provide roadside assistance in the USA on all new 2017 models as well as all future model lineups. The roadside assistance program is packaged in a two year term from the time of purchase, backed by a two year warranty, with 24 hours a day, 365 days a year.

SPORTBIKESINCMAG.COM | 17

THE PRESS ROOM: INDUSTRY NEWS LAGUNA SECA PIRELLI TRACK DAY 2017 The exclusive tire provider for the World SuperBike series, Pirelli once again hosted a VIP track day on the Monday following the US Round of the 2017 WSBK season at the famed Mazda Laguna Seca Raceway. SportBikes Inc Magazine’s Publisher and Editor in Chief, Allan Lane joined SBI contributor Adam Waheed and other journalists, as well as actors Dax Shepard, Keanu Reeves, John C. Hensley and a host of other industry influencers for a day of sun kissed track time.

Pirelli partnered with Track Dayz, who organized the logistics of the day and kept the day rolling smoothly as the riders where sent out in groups for 20 minute sessions. Riders had the option of bringing their own machines and getting them fitted with a fresh pair of Pirelli tires at no charge or riding one of the supporting manufacturers’ machines. Ducati, Kawasaki, Aprilia were among the top bike brands offering opportunities to demo their machines while apparel companies like Dainese, AGV and Alpinestars provided technical support for rider’s gear.

“Thank you Pirelli, for putting together such a wonderful track day event and providing the opportunity to once again experience the Corkscrew! We’ll see you next year!” - Allan Lane, SBI Publisher/Editor in Chief.

18 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 19

20 | SPORTBIKESINCMAG.COM F i n d your favorit e loc al de ale r on w ww.t a wp er f or man ce.com/d ealer s

NAKED ADRENALINE

2017 TUONO V4 RR

Patriarch of the supernaked category, the Tuono V4 RR delivers serious street-worthy performance. From its 175HP 1100cc V4 to the latest in Aprilia electronics to a stance that’s worthy of only the best in Italian style, the Tuono V4 RR reigns in the world of naked motorcycles.

Schedule a test ride with your local Aprilia dealer today!

SPORTBIKESINCMAG.COM | 21

THE PRESS ROOM

GRID NEWS

MOTOAMERICA RETURNS TO NJMP: USE CODE “SBI10” AND RECEIVE A DISCOUNT ON TICKETS

Please join SportBikes Inc Magazine for our home MotoAmerica race at New Jersey Motorsports Park, September 8 through 10. This double header weekend is always an action packed weekend with fun for the entire family and the highest level of motorcycle racing in North America. We are

ALEX LOWES AND YAMAHA TOGETHER FOR 2018 Alex Lowes and the Pats Yamaha Official World Superbike team have come to an agreement that will extend their partnership through the 2018 season.

Lowes has put it on the podium twice this year and is currently fifth in championship standings. His extension will see his continued efforts with teammate Michael van der Mark.

22 | SPORTBIKESINCMAG.COM

offering our readers a 10% percent off discount on online ticket prices, applicable to 3 day, 2 day and single day tickets when you use the code “SBI10”. Order your tickets today and we will see you at the races.

ANGEL NIETO, REMEMBERED A ngel Nieto was a 13 time World Champion, hailing from Spain. Over his career, he racked up 139 podiums and 90 Grand Prix wins.

Although a 13 time Cha mpio n, Nieto refrained from using the number 13, for superstitious reasons and would refer to the number as 12 plus 1.

The Champion passed away in early August, succumbing to injuries sustained in a four wheeler accident in Ibiza, the month prior.

He will be missed for his accomplishments in the 50cc, 80cc, 125cc classes and t he g l o b a l rac e community.

ANGEL NIETO 1947-2017

FINLAND REJOINS THE MOTOGP PARTY The Finnish GP is scheduled t o b e i n cl u d e d o n t h e 2019 MotoGP calendar.

The KymiRing Motorsports Complex, located in Iitti is still under construction but that did not stop Dorna from signing a five year contract that will bring MotoGP back to Finland. The venue is expected to hold 100,000 race fans when construction is complete.

SPORTBIKESINCMAG.COM | 23

THE PRESS ROOM: GRID NEWS THE 2017 ISLE OF MAN TT OFFICIAL REVIEW IS NOW AVAILABLE The trio of Katsuyuki Nakasuga, Michael van der Mark and Alex Lowes took the number one spot in the 40th anniversary of Coca Cola Suzuka 8 Hour Endurance Race in Japan.The team made history as only the second team to win three races, consecutively. Further, Nakasuga made history as the first Japanese rider to win three years in a row.

THE TWIN RING MOTEGI TO HOST MOTOGP UNTIL 2023 2019 will mark the 20th anniversary of the Japanese Twin Ring Motegi going the MotoGP calendar. In preparation of the anniversary year, an agreement has been met to extend the venue’s hosting duties until

24 | SPORTBIKESINCMAG.COM

2023. The current contract will end in 2018 and the new five year contract will begin in 2019, exactly 20 years after the circuit joined the MotoGP schedule.

april 21 - 23

Circuit of the Americas

april 28 - 30 road atlanta

May 12 - 14

virginia international raceway

june 2 - 4

august 25 - 27

june 23 - 25

utah motorsports campus

pittsburgh international race complex

july 7 - 9

september 8 - 10

mazda raceway laguna seca

august 11 -13 sonoma raceway

new jersey motorsports park

september 15 - 17

barber motorsports park

road america * schedule subject to change

SPORTBIKESINCMAG.COM | 25

CORNERING LEARN THE SKILLS DISCOVER THE ART

Would you like to improve your riding skills? The California Superbike School trains riders at tracks worldwide in 14 countries. Its 38 year history has produced 140,000 graduates.

Most riders have no clear idea of how good they really can be.

Sign up for the California Superbike School and find out. www.superbikeschool.com 26 | SPORTBIKESINCMAG.COM

ALVAROBautista

Air Version Available

SecondtoNone Only Sidi boots purchased from an authorized Sidi-Motonation dealer are covered by our product warranty.

MAG-1

www.motonation.com

Toll Free 877.789.4940 SPORTBIKESINCMAG.COM | 27

THE GRID: THE GRID LIFE

THE GRID LIFE

WORDS: PATRICIA FERNANDEZ IMAGES: COURTESY OF PATRICIA FERNANZDEZ 28 | SPORTBIKESINCMAG.COM

FINDING MYSELF IN THE CHAOS A

s I board my flight to Ireland, I get settled into my seat with all my essentials to last me a long flight and I can’t help but get jittery. It was the first time I was going to race a 1000cc bike on the roads. It was also the first time I was going to compete at Armoy, the ‘Race of legends,’ a circuit known for its massive jumps. For me one of the appeals of competing on the roads is the buzz I get, I feel like I am learning all over again. Of course, with all the learning and new experiences nervousness and jitters come hand in hand.

My team and I arrive at Armoy to begin the race weekend, and I take a deep breath, telling myself just one thing at a time. As I strap on my neon orange "newcomers vest", it is pouring rain in Northern Ireland, and I only get 5 laps. 5 laps to learn a new circuit, a new bike and in the rain. I could not have been more nervous. 5 laps go by fast and next up was qualifying. Again only 5 laps. The weather was terrible at best, with it constantly changing between a light drizzle to a strong down pour. It was extremely hard on myself and my crew to make tire choices. My focusing on one thing at a time was the only way I could prevent myself from letting nerves takes over, to prevent myself from over SPORTBIKESINCMAG.COM | 29

THE GRID

thinking and getting scared or frustrated. As simple as... just get to the grid, just start the race, get through turn 1 and so on.

I have an amazing coach back home, Jason Pridmore and I was thinking of some of the things he taught me about nerves. When I used to race MotoAmerica, I would get so nervous I would mess up on my starts. Jason would always have ways of talking to me to calm me down, to focus on small simple things so that I wouldn’t overthink. The techniques worked for me. It was harder for me to talk myself down than it was to hear it from someone else, but it worked. It doesn’t matter if it is a trackday, your first ever club race, all the way up to a professional level, we all get nerves. Nerves can be scary and overwhelming. But they also can be exciting and fun. It’s part of what motivates all of us to keep learning and keep pushing forward, that sensation from trying something new and succeeding. The truth is, I will never get rid of my nervousness, I wouldn’t want to. But what I can do is focus on myself and simple steps to control them and push myself forward. I use my nerves as a positive tool to allow myself to remember why I started and why I want to continue.

30 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 31

32 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 33

THE GRID

From MOTOGP WITH B.T.

WORDS: B.T. IMAGES: COURTESY OF MOTOGP.COM 34 | SPORTBIKESINCMAG.COM

Assen to the Sachsenring

SPORTBIKESINCMAG.COM | 35

THE GRID: MOTOGP WITH B.T.

ARON CANET

GREATNESS AND THE GREATEST REIGN SUPREME AT THE DUTCHGP It was 2013, Valentino Rossi was back with Yamaha after two disastrous years with Ducati. He came back to Yamaha with his tail between his legs, feeling shunned for another rider, he left in a huff for another try with another team. It didn't work and now he was back with his old lover. It felt right. Blue and yellow looked better than the red, white and yellow of Ducati which never seemed quite right.

with me? The only thing I can say is that it was the Rossi effect.

Fast forward to the 2017 Assen GP. Indianapolis, Indiana, I'm in my bedroom and... Whoa! I'm getting ahead of myself. Let's start at the beginning with Moto3! I've always said Moto3 has the best racing on the planet and Sunday only solidified that fact!

Aron Canet came from three seconds back to take his second victory of the season and closed the gap on All the talk was of the rookie Marc Marquez, who was championship leader Joan Mir, who's last lap strategy kicking ass and taking names. Later, Rossi was almost backfired horribly as he finished off the podium. an afterthought, after all, he hadn't won in over two years! A lifetime in MotoGP. The whispers could be Moto2 must've been feeling left out of the conversation like an old guy at a young man's party because they heard, "He's done. Time to retire!" had their best race of the season. Five racers battled Cue the Assen GP! I remember I was in my bedroom. until the last chicane, literally with Franco Morbidelli It was early morning Indianapolis time and I remember snatching victory away from Tom Luthi. Morbidelli literally having tears in my eyes as Rossi administered had recently signed a contract to race MotoGP in an ass whooping on Marquez and the rest of the field 2018 and proved why, with the kind of race savvy as he won his first race in over two years! I was a that will surely work in the premier class. Morbidelli grown man crying because another grown man had is a true example of hard work combined with never won a motorcycle race. What the hell was wrong giving up having started in Superstock 1000 and now 36 | SPORTBIKESINCMAG.COM

MotoGP! As Virginia Slims once said, "You've come Champion Jorge Lorenzo was 21st! How does that happen? Once the flag dropped, you just had that a long way, baby!" feeling this was going to be a classic.

Back to my bedroom, it's early morning Indianapolis, I have my Coffee, energy drink, peanut butter crackers I'm not gonna lie, with eight laps to go and it was and two packs of Big League Chew Bubble Gum... still a three bike race for the lead, I got goosebumps!

Don't ask why. Eerily similar to 2010, minus the There are two racers that keep me glued to the screen chewing gum and female visitor who left only a couple with my heart nearly stopped, fighting for air and of hours before! I'm MOTOGP ready, surely lightning praying. That's Marc Marquez and Valentino Rossi. couldn't strike twice four years apart, although Rossi Two polar opposites in styles. Rossi, as smooth as did win in 2015 in a race that destroyed a friendship a babies butt on a linoleum floor covered in baby and was the start of a beef that has only been rivaled powder and Marquez, always looks like he's fighting by "Biggie and Tupac!" The only difference, I wasn't voices in his head and the motorcycle at the same in my bedroom for that race. time. Rossi is referred to as the "old man". In life, 38 is not old. But in MotoGP? It's almost unheard of.

This race, as well as the entire weekend, had to deal He's the Morgan Freeman of MotoGP, older, wiser with weather that was as unpredictable as a two-year- and everybody loves to hear him speak. Everybody old in a Toys R Us! Put it this way, A satellite rider, pulls for Rossi, whether they admit it or not, yours truly Johann Zarco, was on pole and five times World included and today was no exception. Why today,

FRANCO MORBIDELLI

SPORTBIKESINCMAG.COM | 37

THE GRID: MOTOGP WITH B.T.

38 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 39

THE GRID: MOTOGP WITH B.T. more than any other time? He had not won a race in watch. Everyone loves to watch greatness and Rossi more than a year and even I was starting to wonder, is greatness! Now, we as fans appreciate him more "Does he still have it?" because we don't know how much longer he will race. If he wins it all this year who knows, maybe That question was being answered quickly as Rossi he retires on top, if not, maybe he still retires. Only went from the hunter to being the hunted! In both roles, the great one knows, but while he is racing we, the he was equally impressive as the laps dwindled. My fans, appreciate him like your favorite grandparent fingers were crossed and I was praying in between who's in their 90's. Did I cry this time? That's really breaths. When the last lap came I was literally shouting none of your damn business and if I did, so what? expletives that would've embarrassed Katt Williams at Sometimes, watching greatness does that to you. Rossi a Barbeque! Rossi held off fellow Countryman Danilo a lungo tempo!

Petrucci and took his first victory of the season in a race that was crazier than Russell Westbrook's fashion FAIRY TALES AND TAKING CARE OF BUSINESS choices. There is something about when Rossi wins Remember that feeling you had in school the day that you feel that somehow everything is right with before Summer break? You couldn't wait to leave the world! Corny but true! Maybe because he's the but you also had to take finals. You couldn't just throw elder statesman of the sport and his personality and eight years of junior college down the drain because talent have brought MotoGP into the mainstream or you couldn't wait to hit the beach! The business had maybe it's because he's still "Tha' man"! I don't really to be taken care of, then it was play time! That was have just one answer. I do know that he's special to the feeling at the German GP. Don't believe me? After

40 | SPORTBIKESINCMAG.COM

FRANCO MORBIDELLI

placing runner up in his Moto3 race, Romano Fenatti's quarter collapse, he should be champion before the first words out of his mouth were, "I'm going to the flyaways! beach, blah, blah, blah... Glad to get a podium, blah, blah, blah!"

How strange was the Moto2 race? Tom Luthi crashed.

I have a better chance of finding a girlfriend on But can you blame these guys? The season is long. 18 Christian Mingle than the chances of Tom Luthi rounds over 9 months. 14 different countries... Even crashing, but I'll be damned if he didn't. Must've been Superman would need a break after this schedule. thinking about that beach! Joining him in this crash Even though half the field is made up of 20 something- fest was Alex Marquez, leaving the door wide open year-olds, focused 20-year-olds mind you. Everybody for Points leader Franco Morbidelli to extend his lead needs a break... Everyone! But, like I said, first things in the Championship by taking a much deserved win. first... There was business to take care of.

Think Joan Mir only with an afro and that's Franco Morbidelli. A man of few words but as dangerous on In Moto3, Joan Mir showed why he is on his way to a race track as a pissed off rattlesnake. Morbidelli is Moto2, he toyed with that field like he was a stock moving to MotoGP next season and with his passive boy at Toys R Us. Even though Beach Bound Romano aggressive style, it should make MotoGP that much Fenatti made him honest, the championship is Mir's more interesting. to lose and unless he has an Atlanta Falcon's fourth SPORTBIKESINCMAG.COM | 41

THE GRID: MOTOGP WITH B.T.

JONAS FOLGER MARC MARQUEZ

42 | SPORTBIKESINCMAG.COM

Going into the MotoGP weekend, the other talk was of a newly resurfaced Sachensring track and the incredible grip the track had, even in the wet the riders were only six seconds off the dry. Also, the talk was how "homeboy" Jonas Folger qualified on the second row and had great race pace. But surely he couldn't keep that up in the race, not with the big boy factory riders, surely he couldn't, but as my dad always says, "Anything can happen in a ballgame!" And boy did it!

love to say that this fairy tale had a fairy tale ending but the clock struck twelve on Folger with about three laps left and Marquez got only his second victory of the season, remaining undefeated in Germany!

But the talk was of Folger. He gave it his all and even gained a handshake from Valentino Rossi. Now that's respect. As out of the normal, it seemed at first, this race was typical of a MotoGP season that's been anything but typical.

Folger got off to a great start and was soon in podium position after passing Dani Pedrosa, to which Pedrosa threw a little shade after the race and said, "Was that Jonas Folger?" Folger then challenged for the lead.

He was that sophomore challenging the senior for a starting spot. But this wasn't any ordinary senior, this was Marc Marquez. Marquez was undefeated in seven years at the Sachensring and he wasn't losing his zero to anyone with typical Marquez grit! Folger, fueled by a crowd of his fellow countrymen Folger fought like a champion, daring to tug on Superman's cape and brought the fight to Marquez like a kid with nothing to lose and in actuality he didn't. He was a satellite rider, he wasn't even supposed to be here, yet, here he was slugging it out with the best. I would

Four riders are separated by a mere ten points! It's anybody's championship and we, as the fans are the beneficiaries! A break is what is needed now.

Recharge those batteries, fix what was not working and get ready for a second half of the season that is sure to be even better than the first half, if that's even possible!

We as fans, are witnessing the Golden Age of MotoGP, where the top ten at any one time are separated by under a second!

Who looks to be the favorite heading into the second half of the season? Talk to me in August. I'm going to the beach!

SPORTBIKESINCMAG.COM | 43

44 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 45

THE GRID

THE NUMBERS EVERY MONTH, WE ASK PROS AND AMATEURS WHY THEY CHOSE THE NUMBERS THAT IDENTIFY THEM ON THE GRID...

IMAGES: COURTESY OF BRANDON PAASCH 46 | SPORTBIKESINCMAG.COM

BRANDON PAASCH

#21

"The real reason I chose 21 was because it was one of the only two digit numbers available coming into the 2017 season. The original number I wanted, and use in the BSB, #96, was taken. After I chose 21, I realized that it was Elena Myers' number and still is John Hopkins'."

SPORTBIKESINCMAG.COM | 47

TAKE YOUR RIDE TO THE TRACK!

OVER 60 EVENTS! New Jersey Motorsports Park Lighting Millville, NJ NC Bike Garysburg, NC

Dominion Raceway Spotsylvania, VA

Pittrace North and Full Wampum, PA New Jersey Motorsports Park Thunderbolt Millville, NJ Roebling Road Bloomingdale, GA

Talladega Munford, AL

Barber Motorsports Park Leeds, AL Road Atlanta Braselton, GA

Pocono Raceway East Blakeslee, PA Summit Point Raceway Main / Jefferson Summit Point, WV Summit Point Motorsports Park Shenandoah Circuit Summit Point, WV

Register Now

>

You may have heard about track days, heard the myths, heard the hype... now it’s time to ride on many world-class, closed course racetracks with our expertly trained instructors showing you the way. Whether you’ve just purchased your first sport bike, have been riding the streets for years, or have experience on a race track, track days are all about improving your skills and learning to ride your motorcycle to the fullest.

48 | SPORTBIKESINCMAG.COM www.N2TD.org N2 Track Days, LLC. P.O. Box 27326 Philadelphia, PA 19118 | e: info@n2td.org | p: +1 (855) 263-0200

SPORTBIKESINCMAG.COM | 49

THE GRID: ON THE COME UP

JAMIE ASTUDILLO

ADRIAN HACKETT

50 | SPORTBIKESINCMAG.COM

BROUGHT TO YOU BY:

NAME: Jamie Astudillo HOMETOWN: Gilbertsville, PA AGE: 16 years old.

SPONSORS: MP13, Joe Rocket, TCX boots, HJC Helmets, Fable Riders, Maxima Racing Oils, Impact Armor, Motogeezer.Life SERIES: Motoamerica's KTM RC Cup ACCOMPLISHMENTS: I've racked up a few motocross amateur national championships and landed on the podium at Lorettas Lynn's Motocross Amateur National Championship the past three years.

GOALS: To become the best rider I can possibly be and to pick up some championships along the way.

DEFINE YOUR PASSION IN ONE SENTENCE: Racing, no matter if I'm on dirt or on the asphalt, the feeling of racing and doing well will drive you to do more.

IMAGES: COURTESY OF JAMIE ASTUDILLO SPORTBIKESINCMAG.COM | 51

52 | SPORTBIKESINCMAG.COM

Have you got it?

NO OTHER EXHAUST SYSTEM LOOKS, FEELS OR SOUNDS LIKE A SCORPION.

Hand crafted from the finest materials in the heart of England, Scorpion have a formidable reputation for performance, thanks to a racing heritage which is rooted in the company’s very DNA. For 2013 Scorpion have announced a whole range of exciting new models including additions to its flagship race inspired systems which feature a unique red inlay tip. Regardless of your riding style, each Scorpion system delivers a unique combination of looks, sound, engineering excellence and performance - in all situations. We call this ‘Red Power’. Have you got it?

RED POWER DEALERS

Find your local dealer at:

www.tawperformance.com/ www.tawperformance.com/dealers

WWW.SCORPION-EXHAUSTS.COM Scorpion // Hand crafted in Great Britain

58 CYCLE • 434.685.5858 HUSTLE HARD • 208.571.0173 aerospace grade titanium and carbon fibre, RP-1 GP gives true ‘bolt-on’ performance plus huge power gains and TAW Performance FAST BIKED INDUSTRIES • 828.435.0125 MOTOSTARZ • 604.370.4899 weight savings over O.E. Designed primarily for racing it is also road legal for most applications.

I S T R I B U T I O N HARD RACNG PERFORMANCE • 704.799.2192 PJ’S PARTS • 865.233.2883 SPORTBIKESINCMAG.COM | 53 SCORPION SYSTEM SHOWN: RP-1 GP ON BMW S1000RR Completely hand crafted from featherlight

THE STRAIGHT LINE

JOLEAYA CHANEL BUTLER

TEAM BUTLER RACIN G

ASPHALT & OPPORTUNITY

WORDS//IMAGES: BRIAN AND JULIAN GLASCOE 54 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 55

THE STRAIGHT LINE: ASPHALT & OPPORTUNITY

T

his month we decided to take it back to my home town of Culpeper, Virginia. A small rural town roughly 60 miles outside of Washington, DC where the last name Butler is widely known in the racing community. We reached out to Joleaya "Jody" Chanel Bulter who has basically raised in the shop around motorcycles and cars since birth. As a kid, I remember going to Summer Duck Dragway in Remington and watching her

56 | SPORTBIKESINCMAG.COM

dad, Lefty Butler race. From the moment that I actually met this young lady roughly four years ago… I could tell that motorcycle racing and the competitive nature was just in her blood.

It’s something that some people just have and something that other people just pretend to have.

Over the years she has learned from some of the best and ridden with the best and it all started at a very early age. Watch out for “Daddy’s Little Girl”.

SBI: Tell us about yourself, at what age did you start riding motorcycles and what was your first bike?

JB: I am currently 23 years old and I have been racing ever since I was 19. I missed a few seasons in between. I took a season off in 2013 to have my son and then again during the 2016 season to have my daughter. After doing so I returned three weeks after delivery like I never left. Running 5.31 on motor in the 1/8 and knocking off some great competitors. One of them was actually Richard Gadson which I was honored to even get that win. Before I left the racing scene in 2015, I won the all female Paint The Quarter Mile Pink race and was runner up the year before 2014 in the IDBL series. I took third in overall point series for Colonial Beach Drag way and came in semi finals here and there. I recently just lost a big part of my race family, my grandmother, Loretta Butler who is the wife of "Hustlin" Henry Butler, died from

colon and liver cancer. My grandparents and father were a huge impact on me so this year I will dedicate every race to my grandmother and with doing so I have redone my plastics in her honor.

I will be back in full effect raising awareness for cancer while enjoying what I love. I started riding motorcycles when I was about 11 or 12 but I didn't start on the track until I was 19. My father bought me a 750 to play with in the gravel and dirt, but at the time I didn't keep my grades up nor stayed out trouble so it was quickly sold. My first race bike was a 2007 Suzuki Hayabusa which I am currently still riding. He told me if I could make it down the track three times that it was mine and that took all of 10 minutes. To this day I jockey anything he puts me on. My favorite is his old school GS1150 which I have been a 5.17 on motor in the 1/8 on. He is currently in the process of adding nitrous to it so you can believe we will be knocking the boys out this season.

SPORTBIKESINCMAG.COM | 57

THE STRAIGHT LINE: ASPHALT & OPPORTUNITY

Colonial Beach point series and race in Top Sportsman with my father. I plan to try and attend at least three AGR events and gain some sponsorships and more support. You can look forward to seeing my team in the winner circle and on our "A" game.

SBI: Competition is everything and as racers, you always want to race the best. Is there anyone that you look forward to lining up next to this season?

JB: I can't say I have any specific competition but I'm not going to back down from anyone either. Whenever there is a lane there's always an opportunity! I can tell you now don't let this SBI: What can we look forward to seeing from girl fool you I'll ride anything and race anybody and I'm not afraid to put some cash up.

you for the rest of the 2017 racing season?

JB: My 2017 plans are to join the IDBL and SBI: Who was your biggest influence and how did you get into drag racing?

JB: My father Lefty Butler and my grandfather Hustlin’ Henry Butler both raced so I've been in the racing scene ever since I was able to walk. I used to ride my dad's bikes in the lane for him when he had two and three bikes in one class event.

Before he could get back into the staging lanes I already had the bike filled with gas, correct air and tire pressure waiting for him all before the age of 16. They both influenced me to become who I am today as a racer. Our legacy will continue to be passed down throughout each generation.

58 | SPORTBIKESINCMAG.COM

JOLEAYA CHANEL BUTLER TEAM BUTLER RACING

HOME TRACK: Colonial Beach Dragway SHOP: New Era Performance BIKE: 2007 Suzuki Hayabusa GSXR1300 SPONSORS: Hickman Customs

SPORTBIKESINCMAG.COM | 59

STRONGEST ON THE STRIP.

THE HIGHEST TENSILE STRENGTH AVAILABLE AT 11,880 LBS! Chip Ellis - Junior Pippin Racing (NHRA Pro Stock Motorcycle)

STRONGEST ON THE STREET. 520 I 525

DRAG-STRIP-PROVEN STRENGTH & DEPENDABILITY FOR THE STREET RK's ZXW Series Chains are the strongest, longest-lasting premium quality XW-Ring equipped chain available on the market today.

XW-Ring chains are ideal for high-speed, high-horsepower performance applications for modified, large displacement and extended swingarm machines. Chain link configurations of 120 to 180 are available in increments of 10.

MODEL 530 ZXW 525 ZXW 520 ZXW

TENSILE STRENGTH 11,200 lbs 10,431 lbs 9,442 lbs

DISPLACEMENT 1,400 cc 1,300 cc 1,200 cc

PLATE-PIN ROLLER DIA. 2.60 / 2.60-5.33-10.30 2.60 / 2.40-5.33-10.30 2.20 / 2.20-5.33-10.30

FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITE

RKExcelAmerica.com 60 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 61

THE GRID: ON THE COME UP

BRYAN MINOR JR.

ADRIAN HACKETT

62 | SPORTBIKESINCMAG.COM

BROUGHT TO YOU BY:

NAME: Bryan Minor Jr. HOMETOWN: Edward, North Carolina AGE: 34 years old.

SPONSORS: 910 Strong Clothing, ARC Applied Racing Components, Ron Ayers Motorsports, Amsoil, Rob Bush Motorsports, K.O. Photography, Bike Paparazzi SERIES: Man Cup Series Classes: Crazy 8's, Super Comp, Pro E.T., Super Eliminator, King of Grudge Series Classes 5.60, Street Hustlers, IDBL Series Crazy 8's, 5.60 ACCOMPLISHMENTS: Finished Top 10 in Crazy 8's 2016 season Man Cup series. Current standings #7 in Crazy 8's and #8 in Super Comp.

GOALS: Winning a championship in the IDBL and the Man Cup Series. Retiring from the U.S. Navy after 20 years of service. Promoting more for small businesses.

DEFINE YOUR PASSION IN ONE SENTENCE: Drag racing is something that I cannot live without. It's an exhilarating feeling that cannot be replaced.

IMAGES: K.O. PHOTOGRAPHY

SPORTBIKESINCMAG.COM | 63

64 | SPORTBIKESINCMAG.COM

Distributed by:

SPORTBIKESINCMAG.COM | 65 www.VooDoomoto.com

THE REV LIMITER: ON THE COME UP

EWA STUNTS

ADRIAN HACKETT

66 | SPORTBIKESINCMAG.COM

BROUGHT TO YOU BY:

NAME: Ewa Pieniakowska AKA Ewa Stunts HOMETOWN: Niemodlin, Poland AGE: Live your life and forget your age!

SPONSORS: ICON Motosports, Magura, K&N, EBC Brakes, HEL Performance, SAMCO Sport, Racebikebitz, RenowacjaFelg ACCOMPLISHMENTS: The first and only Polish Female Street Bike Freestyle Athlete in the European history who took part in international stunt competitions. The only female stunt rider who performed a stunt show at NitrOlympx, at the legendary Hockenheim race track for over 50k people. I was a special guest at EICMA in Italy, the biggest motorcycle fair in Europe. Official ICON Motosports brand ambassador at INTERMOT in Germany, the essential event for the entire motorcycle industry.

GOALS: Staying happy. Being better version of myself every day. Doing what gets my blood racing.

DEFINE YOUR PASSION IN ONE SENTENCE: Sportbike Freestyle Riding gets my blood racing.Â

IMAGES: COURTESY OF EWA STUNTS

SPORTBIKESINCMAG.COM | 67

68 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 69

THE LIFE

THE THE LION'S DEN

WORDS// IMAGES: LION JAMES 70 | SPORTBIKESINCMAG.COM

SUMME

A

R'S

nyone who has or has had young children knows the joy parents experience when it’s time for their children to return to school after a summer off. Children experience sorrow for the demise of summer vacation with much the same intensity. I can still remember how exciting the last day of school was when I was a kid and how little I looked forward to going back to school come September. Well, sad to say I am experiencing that same feeling of mild depression as late August knocks on September’s door. The grass is starting to grow slower, the first few leaves have reached the ground and I have been hustling to squeeze in as many late night rides on two wheels as I

S U N DAY

SPORTBIKESINCMAG.COM | 71

THE LIFE: THE LION'S DEN can to take advantage of the lasting sunshine. For all the 9 to 5 workers reading this right now, you (like myself) know that eye rolling sigh that gets repeated from about 7:00 pm until the time you go to sleep the eve of a Monday morning that you have to report to the slave ship. August and September are the Sunday of the summer and the time when you start dreading the colder weather, seeing fewer motorcycles on the roads and the return of the selfish motorists.

There have been several instances where the things I write about are lost on those of you who enjoy the benefit of year round beautiful riding weather, and if this is one of those times then my friends I am not typing to you. But for the rest of my four season riders, cold weather road warriors and two wheel parents y’all can ride with me on this one.

Many motorcyclists know like I do that cooler weather is better for the motorcycle’s performance and you can typically more comfortably ride longer in cooler weather. I love the spring because it signifies the point in the year when you have the longest stretch of nice riding weather ahead of you still. But for my ride, nothing beats the temperatures that the fall brings. I ride in all my gear from leather race boots to a textile jacket and full face helmet no matter what the thermometer reads. Having full gear on is a lot more comfortable at 55° degrees than it is in 90° plus. If I could have the temperature never get higher than 85° degrees I would be in heaven.

Who needs the pool and beach if I could have optimal riding weather all the time? Building sand castles and diving boards will never be as enjoyable as rolling on the throttle and the blur of the dashed yellow line in the road turning into a solid gold line guiding me in the right direction.

When the temperature drops both the bike and the biker remains cool throughout the ride longer.

When the summer comes to an end there are fewer of us out on the roads as the two wheel tourists put their motorcycles back in storage to 72 | SPORTBIKESINCMAG.COM

collect dust until next June.

As the sun begins to go down earlier the hang out spots get crowded faster and the night time rides become more and more popular. Despite these nice things that the end of the summer brings there’s still that looming loss of the summer that nags like a bug inside your helmet. The outdoor motorcycle events slow down. The bike nights come to an end. If you are immersed in the Motorcycle Club community you see even fewer bikes and exponentially more club members.

There are no more MotoAmerica races to run and the paddock environment becomes a ghost town. All these reasons are why this time of year tends to get me down a bit. In another month or two I won’t have anyone on the road to give the “biker wave” to. In another month or two, the motorcycle’s high beams will remain on for the whole ride. In another month or two, the liner will get sipped into my jacket. The leaves falling from the trees and the new season of our favorite network television shows starting signifies the point in the year when we need to start letting the motorcycles warm up longer before taking off for a ride. We may switch from drinking cold refreshing drinks to hot beverages before a ride in the morning. With the change in the season so to do we change our motorcycling routine. The cooler weather also signifies that the roads are also cooler and we must consider this when we lean our machines.

Why does the calendar have to flip again? Why do we have to contend with all the changes that come with the 4th quarter? Like a child going shopping for school supplies or an employee picking out his clothes for work the next morning, I am pouting and grumpy at what’s around the corner. August and September are the Sunday of summer and in a few weeks we all gotta go back to school and punch the clock tomorrow. If only I could turn back the clock or hit the fast forward button and tomorrow be spring again. What a wonderful thing that would be.

SPORTBIKESINCMAG.COM | 73

JANUARY 28 ARIZONA MOTORSPORTS PARK

FEBRUARY 20-21 INDE MOTOSPORTS RANCH

MARCH 6 BUTTONWILLOW

MARCH 7-8 BUTTONWILLOW

MARCH 20-21 INDE MOTOSPORTS RANCH

APRIL 17-18

STREET OR TRACK

INDE MOTOSPORTS RANCH

MAY 8-9 INDE MOTOSPORTS RANCH

MAY 22 NEW JERSEY MOTORSPORTS PARK

MAY 23-24 NEW JERSEY MOTORSPORTS PARK

JUNE 8-9 NEW YORK SAFETY TRACK

JUNE 20 NEW JERSEY MOTORSPORTS PARK

JUNE 21-22 NEW JERSEY MOTORSPORTS PARK

JULY 11-12 NEW JERSEY MOTORSPORTS PARK

AUG 3-4 NEW YORK SAFETY TRACK

SEPT 11-12

CHAMPSCHOOL.COM

74 | SPORTBIKESINCMAG.COM

NEW JERSEY MOTORSPORTS PARK

SPORTBIKESINCMAG.COM | 75

THE LIFE: FEATURED RIDERS BROUGHT TO YOU BY:

Ryan Shunk LOCATION: Erie, PA OCCUPATION: Brake Press Operator for Ridg-u-Rak. YEARS RIDING: 17 years.

RIDING STYLE: Street.

BIKE/S OWNED: 2005 Yamaha R1.

FAVORITE BIKE MODIFICATION/ACCESSORY: Would have to be the Hi Viz brass knuckles I have tapped and bolted to my rear swingarm.

FAVORITE PIECE OF RIDING GEAR: Would def have to be my solid state face mask.

MOST MEMORABLE RIDE: When we rode from Erie, PA to Hampton Roads, VA. Nothing like 13 hours of open roads and highways.

76 | SPORTBIKESINCMAG.COM

Cornell Beals LOCATION: Nova Scotia, Canada OCCUPATION: I work in the Oil Patch in Edmonton, Alberta.

YEARS RIDING: 12 years riding.

RIDING STYLE: Street.

BIKE/S OWNED: 2004 Suzuki GSXR 1000.

FAVORITE BIKE MODIFICATION/ACCESSORY: My extended swing arm and 300 rear tire.

FAVORITE PIECE OF RIDING GEAR: That would definitely be my Pitbull helmets.

MOST MEMORABLE RIDE: That would be in Vancouver City. I felt like a celebrity riding this bike around! Everyone taking pics and videos.

SPORTBIKESINCMAG.COM | 77

THE LIFE: FEATURED RIDERS

Elegance LOCATION: Bear, DE OCCUPATION: Accountant.

YEARS RIDING: Since the age of 16. I was taught by my brothers and fell in love.

RIDING STYLE: Street. Â BIKE/S OWNED: 2013 Harley Davidson Sportster.

FAVORITE BIKE MODIFICATION/ACCESSORY: Black and pink custom paint job.

FAVORITE PIECE OF RIDING GEAR: Jackets.

MOST MEMORABLE RIDE: To New York with friends.

78 | SPORTBIKESINCMAG.COM

Christopher Howe LOCATION: Mount Holly, NJ OCCUPATION: I am a manager at a solar company.

YEARS RIDING: I have been riding for 10 years, now.

RIDING STYLE: I prefer to ride on the street. However, I have been wanting to truly get into the track life.

BIKE/S OWNED: 2017 Suzuki GSXR 1000R, 2008 Suzuki GSXR 600 FAVORITE BIKE MODIFICATION/ACCESSORY: My exhaust and LED’s are my favorite since they look good but also make me more visible and heard which makes it safer.

FAVORITE PIECE OF RIDING GEAR: My favorite piece of riding gear is my helmet!

MOST MEMORABLE RIDE: I ride with an excellent group of guys and girls that has truly become a family. There is one ride that we do a few times a year out in Pennsylvania. This ride is an all day kind of ride. When my group plans this ride it truly gets me excited to ride just so many good memories.

SPORTBIKESINCMAG.COM | 79

jacket armor LoW ProfiLe

LoW ProfiLe

15.5mm

22mm

Super Lite Pro Lite K Back Inserts CE Level 1

Back Inserts CE Level 2 $79

$49 | Larger Sizes $64

LeveL2

Upgrade Armor $39

Knee

Shoulder Hip

Arm

Forcefield: the most advanced protective armour system in the world.

877.789.4940 | motonation.com 80 | SPORTBIKESINCMAG.COM

The pursuit of refinement is the road to perfection......

Quality Sportbike Accessories www.compwerkes.com

800 736-2114

SPORTBIKESINCMAG.COM | 81

IMPROVE YOUR SKILLS

IMPROVE YOUR SKILLS

WORDS: ERIC WOOD IMAGES: MICHAEL BROCK//ANDREW WHEELER 82 | SPORTBIKESINCMAG.COM

INPUTS IN PAIRS:

BEGIN WITH THE END IN MIND

W

hen riding the race track, everything that we do comes down to a single limiting factor – traction. If traction were unlimited, we could literally just ride faster and faster around the entire racetrack until the g-forces got so high that we literally could not hold ourselves up on the bikes anymore. In our world, everything that we do on the motorcycle, with the motorcycle and even to the motorcycle all eventually has to work through the limits of our tires.

Herein lies the both the challenge and the beauty of motorcycling.

For those of us who feel the need to compete (numbers on your bike are not a prerequisite) we fight a constant battle of give and take. The fastest rider around the track is most often (and quite simply) the rider who has the largest average throttle opening around the track. Since we all are capable of full acceleration down the straights, this then equates to the rider who can open the throttle the earliest and leave it on the longest.

SPORTBIKESINCMAG.COM | 83

IMPROVE YOUR SKILLS: INPUTS IN PAIRS None of this is new information, but I often find it helpful to remind myself of these simple facts when riding around the racetrack. Sometimes it’s the simplest concepts the prove the most useful. In that light, I thought that it would be helpful this month to discuss how the first and last 5% of your inputs to the controls helps to maximize traction. Our end goal will then be to use that grip to hold the gas on a little longer and then open it a little earlier.

Before we expand on that idea, let’s look at a couple baseline principles.

The first is that tires react very well to smooth inputs.

If you find the bike on the asphalt sitting on a rear stand, take your foot and put a steadily increasing amount of side load on the tire. Most people are not strong enough to make the tire move at all.

Then take the same tire and give it a good kick.

With measurably less force you can “shock” the tire and cause it to slide. Without the time to bite the asphalt, the tire breaks free much more easily.

Second, we should note that traction is directly proportional to the amount of weight that pushes the tire down into the ground. Side load consumes grip, but the weight on the tire (known as the “normal” direction) creates it. A simple experiment to illustrate this is to kick the front tire of a bicycle with no one on it and then again with the rider sitting in place. The more weight on the tire, the more force it takes to make the front end “slide”.

The basic physics formula for the amount of force (F) to overcome friction is F=Mgus. In this formula M=Mass, g is the gravitational constant and us is the coefficient of friction. Since g and us are constants, physics says that the force needed to slide is in direct 1:1 proportion to the weight.

When a motorcycle moves up and down through the travel, the springs compress and extend. If you were to put a scale under the front tire, this would show a constantly changing amount of weight on the tire. This makes it impossible to determine how much force the tire can take at any given moment. In addition, an unsettled chassis makes for constantly changing rake and trail, which greatly affects the amount of bar effort to initiate a turn.

84 | SPORTBIKESINCMAG.COM

In order to lengthen the straights both entering and leaving each corner, we need time that we spend transitioning from fully upright to maximum lean to be as short as possible. The give and take is that we need this to happen over the shortest length of race track without upsetting the chassis.

It’s amazing what a fraction of a second can do. For example, if the turn in for a given corner begins when you are traveling 60 miles per hour that equates to about 90 feet per second. If you can complete your trip to full lean in 0.3 seconds quicker (many riders can shave more time in most corners) then you get to extend your straightaway by 27 feet (about 4 bike lengths).

When it comes to initiating turns quickly and precisely, riders need to have an early and clear vision of their trajectory at the apex. Just as important is the confidence to turn the bike with precision (as opposed to a slow roll into the turn).

To create this confidence, the motorcycle must have completely stable chassis geometry. This is where your initial inputs come into play. At the end of the straight, the brake and throttle should be treated as a single control. Just like we don’t want to “kick” the tire, we similarly don’t slam the throttle shut or grab the brakes. As the throttle is rolled off the brake is applied at the same time. This eliminates gaps between throttle and brake and creates the fastest transition from acceleration to braking. This is all done without upsetting the chassis, and it’s all over in the first few tenths of a second. This simultaneous roll off and brake application should be a part of your riding tool box that is consistent at every entrance.

As long as you get this first 5% correct, the rest of the braking zone is easy. If you stab the controls too quickly, the forks start moving and you suffer from the inconsistent grip and varying chassis geometry.

If you apply them too slowly then you’ll consume too much of the true braking zone and will have to start the whole process earlier in order to make the apex.

SPORTBIKESINCMAG.COM | 85

IMPROVE YOUR SKILLS: INPUTS IN PAIRS

86 | SPORTBIKESINCMAG.COM

The last 5% of the major braking zone is equally important, and the same principals of keeping a constant load on the tires and stable chassis geometry apply. As we approach the turn initiation point, we again use our controls in pairs. This time, as we release the brake lever we simultaneously initiate the turn with the bars. These two actions are again completed as if they were a single control.

In a perfect world, you will replace every pound of force that you release with the brake lever with an equal force consisting of a combination of bar input and cornering load.

A common mistake is for riders to fully release the brake and then to initiate the turn. This causes several problems. With the brakes released, the front end rides high and requires more effort to turn. In addition, as the springs extend there is less weight on the front tire (and less grip). Finally, the forks are the softest at the top of the travel. This causes the front end to react with greater magnitude to every ripple in the pavement and input from the rider. There is a better way.

The major part of your brake release should come during the first 1/3 of the lean when you are using the bars to initiate the roll into the corner.

The remainder of the brake release comes in the final 2/3 of your trip to full lean as your arms completely relax and the bike arrives at full lean.

By the time you get to the max lean angle, your traction is allocated almost completely for turning, with only a small portion allocated to whatever trail braking is left and your very light “guidance� input on the bars. The give and take is to complete this process over less and less distance until the amount of force needed to turn the bike causes the rider to wait before applying the throttle.

In the end, smooth is always fast. Practicing your initial inputs will make every lap smoother, faster and help create that feel for traction that you’ve always wanted.

Until next time... Ride fast. Ride safe!

SPORTBIKESINCMAG.COM | 87

88 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 89

d n a S L L I R H T CHEAP WITH THE

SOCAL SU

90 | SPORTBIKESINCMAG.COM

S L L I P S

UPERMOTO SCHOOL

WORDS: ADAM WAHEED IMAGES: HEATH COFRAN//ADAM WAHEED SPORTBIKESINCMAG.COM | 91

FRICTION ZONE: SOCAL SUPERMOTO SCHOOL

92 | SPORTBIKESINCMAG.COM

“It’s

like you’re running from the cops,” half jokes Brian Murray, owner and operator of Southern California’s aptly named SoCal Supermoto School. But the way his arms feverishly move, it’s obvious there’s some truth to that statement, and we’re about to find out why.

Although it’s called SoCal Supermoto School, what it should really be called is “ride all day with your buddies and learn a few tricks while smiling ear-to-ear”. At least that’s what it feels like. For less than three Benjamin Franklin’s you get: a track, motorcycle, gas, pizza, and so much seat time you’ll probably have a hard time sitting at your desk for the next couple days.

The fun goes down at Adams Kart track in Riverside, California. It’s a no-frills 14-turn paved go kart track in the industrial, and homelessperson friendly, area of the Inland Empire. If you see tan, leather-skinned folks toting garbage bags full of crushed Monster cans, you’ll know you’re in the right place.

The morning sun gleams off their fleet of Suzuki DR-Z400SMs — a stone axe reliable single-cylinder supermoto that Suzuki has been building before some of the students in this class were born. They certainly look pretty from afar, but up close they look as beat as the 3/4-mile asphalt. What did we get ourselves into? After a quick meet-and-greet and a couple fist pounds, we suit up.

Forget your leather riding suit, boots, or gloves at home? If you’re an average sized human, Brian likely has something you can borrow for the day. As with any pavement motorcycle sport, wearing the right gear is key; and a basic road race kit is what you should wear. A two-piece suit is good, but a one-piece Alpinestars Motegi is better.

SPORTBIKESINCMAG.COM | 93

FRICTION ZONE: SOCAL SUPERMOTO SCHOOL

94 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 95

FRICTION ZONE: SOCAL SUPERMOTO SCHOOL Same goes for the boots; Redwing’s are nice in the shop, but not for on the track. Most motocross boots are overkill; they deaden the feel of the DR-Z’s rear disc brake, and you’re going to want that feeling for sliding maneuvers.

Everyone picks a bike. You can usually spot the good ones by how bent the handguards are, or not. A couple Honda Groms are also available if you’ve tricked the missus into tagging along.

Let’s ride!

Before cutting you loose, Brian does a quick lead-follow warm-up so you can learn the direction and flow of Adams’ 14 twists and turns. Contrary to a long road race track, it’s relatively easy to learn. Yet, the circuit remains challenging, and there’s enough going on that your focus won’t wane.

In spite of the used and abused condition of the Suzukis, they ride well. Engine power is enough to get the blood moving, but not so much to startle or catch you off guard. Plus, the lack of outright horsepower is a fair limiter when racing wheel-to-wheel with buddies. It’s the supermoto equivalent of a Moto2 bike.

The Dunlop Sportmax Q3 street tires give plenty of firm grip, even when their tread life is getting low; they have a decent feel and give you some feedback if you start pushing them too hard. They generate heat quickly too, so using tire warmers only contributes toward global warming.

Murray understands that everyone learns in different ways, so he’s not cramming information down your ear canal. But if you have an open mind, and come to learn, he’ll certainly help you develop the proper skill set with his “BRAP” or Brake-Ass-Push.

96 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 97

FRICTION ZONE: SOCAL SUPERMOTO SCHOOL

98 | SPORTBIKESINCMAG.COM

It’s a riding technique based in the off-road realm, where you brake when straight up and down — when the tire’s contact patch is the meatiest. Now move your ass, push the bike down, and let it do the work. Hanging off like Marc Marquez is certainly the way to go on a street bike, but not on a supermoto.

Twenty-minute sessions, followed by an equal length break, let you practice techniques or race around with your buddies, the choice is yours.

SoCal Supermoto School knows that fun is the name of the game.

Things get more interesting after our bellies are full of greasy pizza, but it’s not for the reason you think; we’re running the dirt section. Riding a 315-pound dirt bike with gummy tires is easy on the pavement, but on dirt, that’s another story. The delicate dance between traction, control, and careless slides is what makes supermoto entertaining. It also teaches you bike control in the rawest sense. So if you have to make a quick getaway from the fuzz, you’ll be better prepared.

The dirt section is nothing too crazy though: a flat corner, a berm, a small double and table top jump. Again, fun is the name of the game, but we all gotta go to work on Monday, so safety is paramount.

If you’re visiting Southern California, and a full-day of two-wheeled entertainment is on the weekend menu, a visit to Adams Kart Track with the SoCal Supermoto School is both money and time well spent. Between the sheer amount of seat time, camaraderie, and of course mastering the ability to maneuver over whatever terrain life throws at you, you’ll be a better rider for it.

SPORTBIKESINCMAG.COM | 99

100 | SPORTBIKESINCMAG.COM

R T- RA C E

RideTCXboots.com

SLIDE INTO THE ALL-NEW RT-RACE and you’ll know instantly why it’s fast becoming the #1 choice for on-track and on-road performance. Besides cutting edge looks RT-RACE incorporates an updated Double Flex Control System to manage front and rear ankle flex and guard against overextension. It also features the Fasten Fit Control system for a precise comfortable fit and is available in a trio of striking color combos: Black, White/Black or White/Red/Yellow Fluo. Available sizes 5-14 US. Retail price $329.99

SPORTBIKESINCMAG.COM | 101

There will alwa motorcycles and p who want to ride th a quote I’ve heard

would like for peop who are willing to try 102 | SPORTBIKESINCMAG.COM

aysI be just love people INDUSTRY motorcycles hem” is many period. I S TAT E

OF

THE

PART I

T

HE MOTORCYCLE INDUSTRY is ever moving. The direction of that movement is debatable. Good? Bad? Middle of the road? On the ground, in the trenches, the end user, the every day rider doesn’t often get to see the moving cogs and gears that are grinding, sustaining and honestly… act as a lifeline for a machine that has really good days as well as really bad days.

The business of being a motorcyclist at either side of the table will make you laugh, just as much as it will make you cry. To give insight, we asked a selection of industry notables to give their thoughts on the current state of the business of bikes, as they see it. This is what they had to say…

ple put in power with y new and exciting thi

love the fact SPORTBIKESINCMAG.COM | 103

FRICTION ZONE: STATE OF THE INDUSTRY

LETICIA CLINE

JOURNALIST & RACER

In my opinion there are quite a few concerns, I think the top one is losing our authenticity and not supporting the right segment in the industry. In today's society when everything is online it's easy to lose that authentic message. That's why it's our responsibility to support and promote the authentic ones out there. The issue is is that we have people sitting behind a desk that make these decisions on who real motorcyclist are and who aren't, they aren't out there on the road, they aren't at the events, and they aren't talking to the everyday average joe rider. We have people getting into motorcycling because it's cool and they want to be labeled as an online influencer, and that's OK so long as it ends up more than a hobby for those people but it's when big brands support that message (the message that any legit motorcycle rider can see through) that's when we loose our voice. As far as the segment of motorcycling, the kids. We need to reach the young ones and that's how you keep an industry alive. Introduce them when they're young and you'll ether have long term motorcycle riders or non rider who support our industry. Both are equally important.

the year of micro influencers. What that means is you don't have to have a large following you just have to have a really engaged one.

So instead of the messaging getting lost by trying to reach the masses we need to support the influencers that reach the right people that actually sell motorcycles and make long term motorcycle riders. I also would like to see less motorcycles being rushed out onto the market to try and capture an audience. I feel like so many motorcycles have launched lately that they're just not all properly dialed in. We now have something to offer everyone so let's start focusing on quality over quantity in all areas of motorcycling.

I just love motorcycles period. I love the fact that my job is to ride a motorcycle and a push it to the limits as far as I can take it. It's always tricky making a hobby or passion into a career and there are times when I have to be honest, I get really down and out about it but at the same time it's two wheels, an open road, the ability to not stick to a plan and learning how to go with the flow. No place is off-limits and no distance is too far when you write a motorcycle. And for the In the next year, I would like to see Harley and Indian hug it out and most part every person that throws their leg over a two wheeled make up. They both are alive because of each other. Competition is a machine understands that and so we have a universal language that good thing, it motivates us to be the best and invokes change. I would we all speak where we take care of each other and there's no other also love to see more of what I talked about earlier. Most people don't subculture that I'd rather be in. know this but I have an extensive marketing background and this is 104 | SPORTBIKESINCMAG.COM

The motorcycle industry needs some serious lessons in marketing. We're in a new era of advertising and marketing where old marketing tactics have to be thrown out the window to survive in today's market. They don't know how to use influencers to their full capacity.

They also don't know how to sell a lifestyle with their products. They lack style and vision.

I would like for people put in power within the industry who are willing to try new and exciting things to promote the brand.

ADEY BENNET

BRAND AMBASSADOR & INFLUENCER Safety is always a priority in this industry and it is always the main concern. Things are moving forward in the industry. Manufacturers are coming out with new concepts/ideas and I believe the public is enjoying the wide variety of motorcycles out there. If any change, I would change anything improving the safety of motorcyclists.

My father once told me this industry was healthy and filled with nice people to deal with. Well, I see it every day and I am proud to be in it.

CARLES PUIG

PUIG HI TECH PARTS//EXPORT MANAGER SPORTBIKESINCMAG.COM | 105

FRICTION ZONE: STATE OF THE INDUSTRY The manufacturers are not connected with the next generation of riders and the rider average age continues to rise. They need to be more creative to prove to the younger market than riding a motorcycle is far more exciting, skillful and beneficial than “Racing a drone” for example… The manufacturers need to learn to connect to that market.

We need more commitment from the major manufacturers to taking motorcycles to the people.

They could learn from Sony, for example.

I do love the openness of the key players in the industry, there is no arrogance, like in auto racing, for example.

The paddock is ALWAYS open.

WAYNE RODGERS

T.A.W. PERFORMANCE//PRESIDENT To those outside our industry, motorcycling has always had a “bad boy” image. With social media, this stereotype is only being reinforced. And like anything else, only the most outrageous media gets noticed or goes viral. Chases, horrific crashes, confrontations, none of this represents the majority of motorcycle enthusiast and only hurts our community.

STEVE BLAKENEY 106 | SPORTBIKESINCMAG.COM

I would love to see the image get cleaned-up, but again, only the most outrageous posts get hits, so I don’t see it changing.

JOE ROCKET//MARKETING DIRECTOR

In regards to sport bikes its riders. We need to reignite interest in the sport bike segment, the pure form of it, not the stunters aspect. The rejuvenated Moto America race series would start helping this but other efforts are needed, perhaps pushing track days more and more….

BILL BERROTH MOTONATION//PRESIDENT

An improved economy on “main street” would be most appreciated… we have a great sport but it is dependent on disposable income and without a strong economy at all levels it is lacking at the level our market needs.

I think I share the same concerns that most of the industry does these days, how do we attract new motorcyclists? I see an ongoing effort to create entry level motorcycles and lifestyle marketing to try and attract younger riders and I wonder how this is working. When I was young and falling in love with motorcycles, the world was a different place, we played outside and there were less distractions like video games and electronics.

We ended up creating memorable experiences riding motorcycles. There were also so many more places to ride and less worry about liability, etc.... At Arch, we never thought creating a motorcycle brand focused on luxury would generate entry level interest but to our pleasant surprise we have had quite a few first time motorcycle owners be inspired and make the decision to act on a long time desire to ride by joining our little family. Which has led them to also purchase other motorcycles to train on, purchase gear, etc...

My other major concern is the growing regulatory demands. Of course I don't think there should a wild west attitude but the level of regulations don't seem to correlate with motorcycles as major polluters or a danger to society.

Reality is that not much changes in a year, but okay, magic wand answer…

Everyone would put down their personal devices, forget about social media and trade virtual for some reality, take some pictures with your eyes, send them to your mind and share them with the face of a friend instead of a friend on Face…. I’m a realist, I know the genie’s out of the bottle, but…

I feel very fortunate and grateful to have been able to spend so much of my life in an industry that’s full of passionate, creative and happy people.

If you love motorcycles it’s hard to imagine anything more sublime.

GARD HOLLINGER

ARCH MOTORCYCLES//COFOUNDER SPORTBIKESINCMAG.COM | 107

FRICTION ZONE: STATE OF THE INDUSTRY The advanced technology is starting to work its way into motorcycles across the board. The 2017 GSXR 1000 has a system called Inertial Measurement Unit (IMU) which provides 3-axis information to the bike so it can make alterations to the engine and the suspension. With that technology comes diagnosing when problems arise. Where do we get the training and info for these advanced systems? Can they be modified for drag racing or a custom wide tire application?

The retail of all new bikes across the board is increasing fast every year. 600s used to be the bargain bike, now the focus is on the 300s. With new 600s in the 5 digit territory, used sport bike resale values have gone up. Try finding a Hayabusa any year, any color, any miles for under $4,000 that isn't beat down so bad it's a parts bike.

ROBERT UECKER

The industry has a way of working itself out. Is all the tech really needed? What's a gimmick and what really works? How about 2 wheels, bodywork that doesn't take 3 rocket scientists to dis-assemble, and a sportbike without all the electronic tech and hoopla? How many CBR 900s could Honda sell now with fuel injection, body line updates, and a retail price that doesn't equal a kidney donation?

I can't tell you how many great people from all walks of life I have met in this business. One day talking to a welder on an oil pipeline, to a MMA belt holder, to a young lady who just bought her first bike and is looking for advice. I could make a list a mile long and then some. I love when I see a rider out enjoying our products on their bike because they took their hard earned dollar and chose to purchase what we have created. Makes the journey of bringing a product to market all worth it.

VOODOO CUSTOM MOTORCYCLE COMPONENTS//FOUNDER & CEO

108 | SPORTBIKESINCMAG.COM

JUSTIN KNAUER

ICON MOTOSPORTS//GENERAL MANAGER The amount of choices people have to spend their extra money on these days is 100 times more than what it was back in the glory days of the Powersports industry. Cell phone. High speed internet. Video games. High dollar coffee. Netflix. Amazon. The list goes on and on and it adds up quick. Throw that on top of increases in cost of living, student debt, and stagnate wages and it equals trouble for any non-esential products aimed at anyone under the age of 40. Motorcycles are not an essential product for anyone in the US. Manufacturers have attempted to address these issues and lure new younger customers in by producing lower cost motorcycles and desperately trying to align themselves with the ‘cool kids’ on the internet. In most cases, they have failed miserably. Nothing is more uncool than a boardroom of old guys that don’t ride scheming ideas about a culture they don’t understand. That is what concerns me. The lack of diversity and forward thinking in the upper echelons of Powersports. Like so may things in this world; our leaders have failed us.

"There will always be motorcycles and people who want to ride them” is a quote I’ve heard many times over the years. That type of thinking is dangerous. Nothing is certain. If motorcycling is to survive the entire industry needs to join forces and start hashing out a plan. Self driving cars. Car sharing. Ride sharing.

These are not things that are far off in the future. They are now.

The effect of these technologies on motorcycling have yet to be felt but they are going to flip motorcycling rubber side up very soon. When's the last time you heard any person involved in motorcycling discuss any of these things? All news related to motorcycles is either the latest shootout comparison or race coverage. There is no discussion about where we are going as an industry. Just rehashing the same old thing that has already happened.

Motorcycling is about the journey and not the destination, right?

Sure. Thing is you better figure out where you are going because without a planned destination you’re going to run out of gas in the middle of nowhere.

SPORTBIKESINCMAG.COM | 109

FRICTION ZONE: STATE OF THE INDUSTRY

TROY SIAHAANALPINESTARS//TECHNICAL MEDIA SERVICES The first thing I love about the business of motorcycles is that it forces everyone to improve and/or innovate to get better. Take Alpinestars, for example. We’re in the business of protecting riders, and our new Tech-Air system is a revolution in motorcycle safety. We never settle, and we’re always trying to push the envelope because we care about what we do. The second thing I love about the business of motorcycles is the people. This industry is filled with great people and smart minds, and though we all rally behind motorcycles, away from the bike there are some solid folks I’m happy to call friends. And finally, the third thing I love about the business of motorcycles is seeing the joy on a rider’s face. Whether an individual has purchased their first bike, or learned something new, or just completed that bucket list trip, I’m happy when I see other riders genuinely excited about two wheels.

My major concern is about the future of our sport and our 110 | SPORTBIKESINCMAG.COM

industry. Fewer people are riding, and in turn fewer people are buying motorcycles. But I think part of the reason is because some people simply don’t have the resources to try motorcycling like previous generations did. In many areas it’s not as easy to simply borrow a dirt bike and go ride in the field behind the house. Another concern is the rising costs of motorcycles in relation to the average income. Motorcycles used to be relatively affordable. Now more and more motorcycles are outside of the price range of the young person this industry needs to court.

Fortunately, many manufacturers see the disparity between cost and income and have introduced models that are more affordable. To address the first concern, outreach programs to put more people on motorcycles is always welcome. Whether it's on dirt or on pavement, somehow getting people on two wheels should be the goal. I’ll be shocked if their lives aren’t positively affected somehow afterward.

My major concern is with today’s youths. To me it seems that todays’ youths are fixated on digital toys. The motorcycle industry must attract new consumers, but targeting a market that stays indoors and plays video games is a challenge. It’s not like the old days where you left the house in the morning to go play outside and came home just before dark, totally worn out because you’ve been out riding bikes all day. Just look at families dining together at a restaurant. More than likely the parents are talking to themselves while the kids are glued to the tablets and cell phones. Being digital is a large part of these kids’ lives and unfortunately at the present time, it seems motorcycles don’t fit into their digital world. Childhood obesity is on the rise because today’s kids are so sedentary. I really like the NFL’s effort with “Play 60” challenge to get kids out of their house and actively play for at least 60 minutes every day. Activity helps expose kids to new experiences. Those experiences can lead to new activities including learning to ride motorcycles.

I’d like to see the OEMs take the lead and get more involved on a dealership level by hosting “Learn to Ride” days for not only adults but for youths as well. I’ve spoken with several dealers about the idea and most dealerships would not be able to afford the liability insurance needed to facilitate this type of marketing approach. Therefore the OEMs should assist their dealers with these types of programs in order to reach new motorcycle consumers.

Learning to ride can be intimidating so help take the fear away by making the learning experience fun, easy and affordable.

I love the industry itself. Everyone moves in the same small circle. I love going to a trade show and seeing my industry friends and even though they may not work at the same company they were a year ago, they still stay within the industry.

FARRAH BAUER

RK EXCEL//MARKETING MANAGER I think the main concern is lack of new unit sales in the Superbike segment. Ever since the “great recession” of 2008 we haven’t seen new unit sales return as they were before. Some sport bike riders moved on to other types of motorcycling; Adventure, classic café and cruiser while the other more casual riders abandoned the sport all together. The smaller cc bikes are selling well, so new / younger riders are on the way through the market now, my guess would be 2020 plus to see these new guys/ gals buying bigger sportbikes and spending money on accessories in bulk again. The younger riders aren’t buying accessories in bulk like the bigger bikes generate.

This is a real shame because there are some of the best Sportbikes in history on showrooms now, not selling.

If disposable income increases, people will have confidence to spend on new bikes and accessories. The economy seems to be moving in this direction and finance rates are relatively low. Insurance might be a factor more than before, especially in CA.

ROGER DAVIS HOTBODIES RACING//PRESIDENT & CEO

SPORTBIKESINCMAG.COM | 111

FRICTION ZONE: STATE OF THE INDUSTRY The decrease in motorcycle sales (according to www.mic.org) that we have been experiencing. We need this industry to grow and we need to become appealing for the new generations, which seem more attached to technology than engines and oil. But my main concern is the very little awareness in terms of safety and protection. Our mission is “Advocating and delivering Safety in Dynamic sports”. Advocating is an important part of it. We need to make sure that we are vocal about safety. We all in the industry are responsible for it. We need to talk about that and explain that wearing safer products can make a huge difference, when that “spill” arrives. Wearing proper gear, that nowadays has become also very ergonomic, light and good looking, can make the difference and can keep you riding. New generations are more afraid of riding and more safety-conscious and making this sport safer could make the difference.

We need to make this sport safer introducing helmet laws in the states that don’t have it and introduce cautious lane splitting laws. I hope that California, where the law just recently passed, will spearhead this change countrywide. A recent study by the University of California Berkeley shows that motorcyclists who split lanes in heavy traffic are significantly less likely to be struck from behind by other motorists and are less likely to suffer head or torso injuries. (http://www.ots.ca.gov/pdf/ Publications/Motorcycle-Lane-Splitting-and-Safety-2015. pdf). More people would be motivated to ride bikes and traffic would decrease. Seems like a no brainer for me.

We need to re-invent a new motorcycle culture.

I love working in an industry that is about passion and about enjoying the free time on two wheels. I actually have fun when I come to work every day, working with passionate people and attending cool events as an industry person. I love working for the Dainese-AGV Group. We have a strong Mission and a Higher Purpose, which is SAVING LIVES. We all are in business, with all the daily challenges, headaches, etc. but despite the difficulties, we know that when we go home, we are also fulfilling a higher purpose. That makes a huge difference. Because sooner or later, this will make a difference for someone, somewhere, in a motorcycle crash.

I’m trying to make an impact in the industry I love.

112 | SPORTBIKESINCMAG.COM

ROBERTO SADOWSKY DAINESE//EXECUTIVE VICE PRESIDENT

RANDY NORTHRUP SCHUBERTH//PRESIDENT

The Motorcycle Industry is an amazing industry with great people whom are passionate about motorcycling and passing that same passion and excitement onto existing and potential riders. Here in the US we choose to ride a motorcycle. It is not our main or only source of transportation as it is in many other countries. The Industry has been successfully providing a generation of people from all walks of life the ability to get together and share the comradery and riding. Inspiring many people to explore the country and the globe on motorcycles.

The above statement explains the main concern continually discussed throughout the motorcycle industry. The key word is “Generation”. The generation that has been driving the growth of the industry and sustaining it for over 40 years is aging out of motorcycling. Yes, this is the Baby Boom Generation. I am at the tail end of this generation at 54 years of age. We have embraced motorcycling and are still the driving force in our industry today. We in the industry are the same Boomers, and the OEM’s are also to blame for the current lack of motorcycling participation from the generations that followed.

Remember the advertisements and the bikes in the 60’s and 70’s, families on scooters and/or off-road bikes just enjoying a ride. There were small mini bikes, trail bikes, and many smaller cc motorcycles at reasonable prices that allowed everyone in the family to enjoy.

And if they chose to ride, their 2 wheel skills and comfort level grew with these small fun machines that gave you freedom to roam.

Then sometime in the late 70’s and early 80’s the industry began its transition.

New dealerships were opening, many enthusiasts of this Baby Boom Motorcycle era went on to start their own motorcycle retail stores. Why not make a business out of your passion?

Business in the US was booming. Riders that honed their skills at a young age

were now looking for more. The OEM’s delivered on this niche market in the US. Why do I say niche?

In today’s worldwide motorcycle market, according to private banking research, Societe Generale, Europe, and North America combined make up only 3.5% of global scooter and motorcycle market. Yet in value terms we are more than 15%, which means we spend more per motorcycle. Makes Sense. We ride because we want to. In many parts of the world motorcycles are a source of transportation.

So fuel efficiency, durability, and affordability are the norm.

So back to the industry progression in the 70’s and beyond. We desired more performance and more features and of course these came at a higher price per motorcycle. Now we enter credit availability and easy financing!

“Have it your way”, was a popular 1970’s Burger King Advertisement. Get your ultimate bike! Bigger, faster, everything you want and yes easy financing.

Enter the Generation X. By the time the Gen X’s, were of riding age in the 80’s and 90’s “the industry” had glamorized the 1,000 cc sport bikes and/or 500+ pound cruisers. The industry is a business and the research above stated that we spend more per machine than any other part of the world.

SPORTBIKESINCMAG.COM | 113

FRICTION ZONE: STATE OF THE INDUSTRY The new rider went into a dealership, met with a sales person who probably had years of riding experience and whom is incentivized by the dealership and /or the OEM to hit goals. That means they glamorized faster and bigger machines. Easy financing made it easy to sell the dream machine.

Unfortunately this is where the experience turned many riders away for a lifetime and the mindset for motorcycling conversations with new riders today. These new riders ended up with a bike that was not matched to their riding desires or their skill level.

So a few days, weeks or months later the bike is totaled. If the rider survived, they may have had injuries that took time to heal and the bike needed repaired. So the added cost of repairs, health care costs and of course the financing is still due monthly. This made for a bad experience instead of the fun peaceful experience of the Baby Boomers.

In European countries riders get permits based on their skill levels. They have to

to ride. So I enrolled them in the MSF beginner’s course. I grew up on a farm in South Dakota and drove tractors, trucks, implements and motorcycles. All these had manual transmissions and “clutches”. Unfortunately this person dropped out of the MSF course and out of motorcycling, because they could not get comfortable with the use of a clutch. Duh moment for me! I hadn’t thought of that part.

Something I take for granted.

In the end we need to bring “FUN” back! Bringing the Family back into the sport.

It’s time to share our riding passion with new riders, both Generation X and the Millennials. Keeping in mind that we are entering a different market….one more reflective of the other parts of the world where motorcycling becomes a source of transportation.

I’m excited to see the sales of off-road bikes going up again. I hope this means that families are going back to riding and getting that important 2 wheel experience.

I’m also excited to see OEM’s like Honda and Aprilia introduce fun clutch-less machines at reasonable prices.

Proper protection: (Yes I am a motorcycle helmet and protective apparel spokesman).

As we invite this new generation of riders into our sport, we must re-think some of our attitudes regarding motorcycle helmets and proper protective apparel. Let’s face it, times have changed since the late 1900’s. There are more cars and more distracted drivers than ever with cell phones being the main reason motorcyclists are injured while commuting. Plus helmets and apparel make for a more comfortable riding experience.

Dealers and OEM’s need to take a pro-active approach. Educate new riders on all points, including the proper bikes for what they want to do and match it up with their skill. Keep in mind that we want them to come back to get another bike later.

Make sure to offer information on rider education programs in their area and talk to them about proper protection.

The Motorcycle Industry Council has implemented this program called “Gear up every Ride”.

Free Gear Up Dealer training: Gear Up University is a nationwide education program developed for powersports retailers, their employees, industry reps, and others who work directly with powersports customers. This online training program is an efficient training tool for education on riding apparel.

spend certain amount of time on under 250cc bikes with a learner’s permit, before they can upgrade their license to the bigger bikes. This allows them to learn as their skills grow. With that comes the fun of riding, without the terror or danger of riding something that may be beyond your skills.

Now onto the present day millennial generation. Millennials outnumber the Baby Boomer Generation already. Yet not enough are enjoying riding motorcycles. Due in part to the reasons above. If getting a motorcycle is a topic for discussion the common response from friends and family now is: You’re going to get yourself killed!

First time rider fears. I had a millennial employee that was very excited to learn 114 | SPORTBIKESINCMAG.COM

Check it out at: http://gearupeveryride.com.

The People, the Ride and the Industry.

The people in our business. The sport of motorcycling may be different in many countries, but you find people from all walks of life that have one thing in common, “the love of riding” and sometimes an even greater love for the storytelling and bench racing.

The riding and travel. I’ve been able to ride all over the US, I’ve been in 49 of the 50 states and I call it work. What’s not to like about that.

SPORTBIKESINCMAG.COM | 115

116 | SPORTBIKESINCMAG.COM

Distinction,Details and Design.

Colors: Black/Gray/Red (Shown) Black/Gray/Gunmetal Black/Gray/Blue Black

NEW!

VEREX VENTED TEXTILE JACKET

$164

AirTex Vented Textile Pant $109 Twist Glove $49 SIDI Canyon Gore-Tex Boots $350 Dealer Locator @ motonation.com

Toll Free 877.789.4940 SPORTBIKESINCMAG.COM | 117

THE NEW ISH ALPINESTARS • LIMITED EDITION MM93 MAZE SUPERTECH R BOOT Honoring the reigning MotoGP Champion Marc Marquez’s run of success in the 2017 season, thus far, Alpinestars is releasing a limited edition run of the MM93 Maze Supertech R boot. Built on the foundation and featuring all of the bells and whistles of the Supertech R boot that include high performance protection, comfort and stability, the MM93 Maze Supertech R boots are more than just an homage to the Champ. They are precision footwear built to keep you safe at speed.

Sizes: 42 - 46 Price: $499.95 Contact: http://alpinestars.com

DRIVEN RACING • PULSE GRIPS

The Pulse Grips feature a unique trapezoid shape that allows for riders to adjust the pressure points on the palm of the hand. The gives great relief of stress for the long distance riders and daily commuters. Composed of a medium compound PVC rubber, the grips are applicable for 7/8 bars and come with their own specifically shaped bar ends.

DUCATI • REDLINE HELMET BY ARAI Using the Arai Defiant helmet model with an intermediate oval shape, the Redline helmet utilizes specific design features that make it an ideal choice for riding in an upright position such as naked bikes or standards. It features a wide channel ventilation system as well as a removable and washable hypoallergenic inner lining.

Sizes: M - XL Prices: $749.95 Contact: http://ducati.com 118 | SPORTBIKESINCMAG.COM

Price: $34.99 Contact: http://drivenracing.con

ABUS • GRANIT DETECTO X PLUS 8008 Minimize the opportunity for motorcycle left while giving yourself an aided peace of mind with the Granit Detecto X Plus 8008 Disc Lock from Abus. Using an automatic brake rotor detection system, the disc lock is only armed when it is mounted to the rotor. The alarm uses 3D motion motion technology when mounted, detecting any motion when armed.

The disc lock will emit a warning sound whenever motion is detected before a full 100 decibel alarm will sound off. The 16mm locking bolt is tempered hardened steel. The system comes with two keys, a code card for key replacement or reordering and a CR2 battery for the alarm.

Price: $199.99 Contact: https://mobilesecurity.abus.com CYCLEMOUNT • CMN CYCLE MOUNT, SPACING 28-42MM If you are looking for a great method to mount your GoPro camera, check out the CycleMount. The mount is installed as a mirror block off for late model sportbikes with 28mm to 42mm spacing.

Price: $49.95 Contact: http://woodcraft-cfm.com

VOODOO INDUSTRIES • FULL EXHAUST FOR THE YAMAHA R6

Available now from Voodoo Industries, this four into one full system eliminates the catalytic converter and weighs seventeen pounds less than the stock system. Applications for the Yamaha YZF R6, model years 2006 through 2016 in both a black and polished stainless steel finish.

Price: $739.95 Contact: http://voodoomoto.com

SPORTBIKESINCMAG.COM | 119

THE NEW ISH JOE ROCKET • LADIES ATOMIC 5.0 JACKET The Atomic 5.0 jacket is an all year, four season riding jacket that is layered with features to keep you warm in colder riding conditions and cooler on warmer days. The jacket is equipped with a removable, full sleeve insulated liner and an oversized waterproof storm flap that works with waterproof treated outer shell to help in the event of rain. Protection is provided by CE armor at the shoulders and elbows with a removable spine pad in the back. An integrated ventilation system keeps you cool in higher temps.

Colors: Black, Blue, Hi-Viz, Silver, Pink Sizes: S - 2Diva Price: $169.99 Contact: http://joerocket.com

LIGHTECH RACING • FIXED FOOTPEG REARSETS FOR THE APRILIA RSVRR 1000 New for the 2017 Aprilia RSVRR 1000, these rearsets from Lightech use their track system tech to make adjustments simple by sliding the footrest support on two tracks, at different levels for a maximum of eight positions. The footpegs can be adjusted or replaced by unscrewing a single bolt. Machined from billet aluminum 7075-T6.

FORCEFIELD BODY ARMOR • ISOLATOR 2 UPGRADE ARMOUR-BACK INSERT

Upgrade your riding jacket’s back protection with the Isolator 2 Upgrade Back insert. Highlighted by Dri-M technology that allows for the armor to mold to each riders body shape while remaining reactive to energy absorption. Using Repeat Performance technology, the CE approved, to EN1621-2 Level 2, armor will consistently perform, even after multiple impacts.

Lightweight, vented and breathable, the Isolator Armor disperses energy evenly over its surface while staying flexible and comfortable.

Price: $59.00 Contact: http://motonation.com 120 | SPORTBIKESINCMAG.COM

Price: $524.20 Contact: http://www,tawperformance.com

IOMTT • 2017 ISLE OF MAN TT OFFICIAL REVIEW BLU RAY

Did you miss all of the action from this year’s Isle of Man TT? Fret not as the official DVD and Blu ray of the time honored race event has been released and is available for purchase or download. In addition to highlights and best moments of the race action from the two week event, the coverage includes press conferences and interviews.

Price: $25.06 Contact: http://shop.iomtt.com RACER GLOVES • SPRINT GLOVES A short cuff street glove, the Sprint gloves from Racer feature a leather construction of goatskin in the palm and back of hand for comfort and durability. Protection is provided by TPU hard protectors in the knuckle and semi hard TPR protection along the fingers. Ventilation in the fingers and the wrist provide air flow to minimize overheating.

Sizes: S - XXXL Price: $112.99 Contact: http://racerglovesusa.com HOTBODIES RACING • FRAME SLIDERS FOR THE KAWASAKI ZX10R

Add protection to your ZX10R with these no cut design frame sliders from HotBodies Racing. The UV protected, ultra high molecular weight plastic pucks are designed to absorb the impact in the event of a tip over. The hardware is military aircraft grade aluminum that features high tensile strength and rust resistance. Applications for the Kawasaki ZX10R, model years 2011 through 2017.

Price: $45.95 Contact: http://hotbodiesracing.com SPORTBIKESINCMAG.COM | 121

THE NEW ISH: FEATURED ITEM

ICON MOTOSPORTS • AIR FRAME PRO QUICKSILVER HELMET The ICON Air Frame Pro helmet shell changed the game for street riders when it was originally released. Now, the team at ICON continue with their vision of creating truly bad ass safety apparel that will make you want to wear it all of the time, even when you are not riding. The Quicksilver Air Frame Pro is such an item.

The unique metallic liquid silver is hand painted on each helmet, so no two helmets are identical.

Equipped with a five piece removable moisture wicking liner, the Quicksilver includes 9 air intakes and 7 exhaust ports for above average ventilation. It ships with ICON’s fog free face shield as well as a dark smoke Tracshield face shield with tear off posts affixed.

Sizes: XS - XXXL Price: $400.00 Contact: http://rideicon.com

122 | SPORTBIKESINCMAG.COM

520 Steel Q/A Kit OEM Replacement Kit Driven Steel Sprockets 520/525/530 RK Chain

Driven Steel Sprockets 520 RK Premium Chain

520 Aluminum Race

Driven Aluminum Rear Sprocket 520 RK Premium Chain

Live chat with us at RKExcelAmerica.com Tel: 760.732.3161 SPORTBIKESINCMAG.COM | 123

STAFF STUFF TCX BOOTS • TR RACE BOOTS Allan Lane I told myself that if I could get the boot on my foot, then I could ride. Coming right off of a broken left ankle injury and getting the ok from my doctor to ride, I found myself at Laguna Seca for a private VIP Pirelli trackday… for my first time back on the bike. It was just over two months since I had ridden a bike and I promised myself that I was going to do everything in my power to be ready and healthy enough to ride at this event. I get to ride Laguna once a year and I wasn’t going to miss this.

TR’s was booming thanks to the Double Flex Control System. Granted, I took it easy that day with it being my first day on the bike but the value and quality of the boot was and is undeniable.

A few days later, I put them to the street test and zipped around town on my favorite back roads in and around Philadelphia. By this point, my ankle was closer to proper shape and getting in and out of the boots became less of a process, but that didn’t mean that the boots loosened or lost their fitment. To the contrary, the TCX TR There would be no better time to put my new Race boots took to the shape of my feet and the TCX TR Race boots to the test… If I could get level of comfort increased. them on. One of the many highlights TCX TR boots in addition to their Ankle Support System, To be clear, the TCX TR Race boots are “on bike” is the Fasten Fit Control inner lace up brace that foot gear meaning that they offer optimized secures your foot in the boot while not hindering comfort while on the bike, while the comfort mobility. There was still some slight swelling on level drops when walking around off the bike. my ankle so it took me some time to get the boot They are incredible for on track activities and fitted. Once I had the boot on, it was on. The longer road rides, receiving the highest praise. boot on my right foot fit like a glove, with just a Just be mindful of your tolerance when walking little stiffness that I knew would ease after a few around off the bike. laps and the break in process began.

The TCX TR Race boots give you want you need After a few laps in the morning session, I noticed and want in a solid race boot for today’s track that TCX TR Race boots will really keep my lower rider or experienced street/road rider. Solid leg, ankles and feet secure. The sizing was spot construction with quality components fortify the on (Thanks, Tex!). I rode a few different bike features of the TR’s while giving you confidence in models that day and to be wearing brand new their function of keeping your lower extremities boots, being able to find my footing safely and safe, sound and secure. securely was very impressive. Equally impressive is the manner in which these sturdy, yet light http://ridetcxboots.com weight boots broke in. By the afternoon sessions, my confidence in the ankle protection of the TCX Rating: 6 (out of 6) 124 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 125

126 | SPORTBIKESINCMAG.COM

SPORTBIKESINCMAG.COM | 127