Together, we can reveal the champion in all of us.
Let’s
work together to create a more inclusive Tennessee.
A letter from the CEO
On behalf of the athletes, coaches, volunteers and families of Special Olympics Tennessee, I invite you to join us in making a profound difference in the lives of individuals with intellectual disabilities across our great state.
For over 50 years, Special Olympics Tennessee has been transforming lives through the power of sports, health, and leadership programs. Our impact extends far beyond the playing field—we’re building a more inclusive society where every person is valued, respected, and given the opportunity to reach their full potential.
Every day, we witness incredible stories of perseverance, courage, and achievement. Athletes are finding newfound confidence and skills, families are finding supportive communities that are more inclusive and understanding as our programs grow in their respective areas. These transformations are only possible because of the generous support like your.
By partnering with Special Olympics Tennessee, you will:
Empower Athletes
Your support directly funds year-round sports training and competition opportunities for over 18,000 athletes across Tennessee.
Promote Inclusion
Help us support Unified Champion Schools, where students with and without intellectual disabilities learn and play together.
Improve Health Outcomes
Support our Healthy Athletes program, providing free health screenings and education to individuals who often lack access to quality healthcare.
Your support helps us expand our reach, enhance our programs, and create more opportunities for individuals with intellectual disabilities to shine. Whether through corporate sponsorships, employee giving programs, volunteer engagement, or event partnerships, there are many ways for your business to get involved. I welcome the opportunity to discuss how we can work together to create a more inclusive Tennessee.
Together, we can reveal the champion in all of us.
Adam Germek
President and CEO Special Olympics Tennessee
Special Olympics is “The Most Credible Charity In America,” according to a survey in the Chronicle of Philanthropy.
“The most important lesson I’ve learned in my lifetime of work with the athletes of Special Olympics is the profound dignity inherent in every human being. When we honor that dignity, we bring out the best in others and the best in ourselves”
—Timothy Shriver, Ph.D, Chairman of the Board, Special Olympics
Empowering Through Partnership
Transform Lives. Build Your Brand. Create Lasting Impact.
Who We Are
Special Olympics Tennessee is a powerful movement that changes lives across the state:
• Reaching over 18,000 athletes and 6,000 volunteers state-wide
• Building advocacy networks
• Transforming lives
• Changing health outcomes for athletes
• Creating lasting positive impact
Why Partner with Special Olympics Tennessee?
Corporate partnerships with us offer multiple benefits:
• Strengthen brand value
• Engage and empower employees to serve
• Build consumer loyalty and trust
• Promote business objectives
• Invest in the community
Our Impact
Special Olympics is a globally recognized and respected brand:
• 95% of consumers recognize us as deserving respect and loyalty
• Nearly 9 in 10 consumers believe we have a positive social impact
• We rank among the Top 10% of most Trustworthy Brands in the U.S.
• Ranked Four Star Charity by Charity Navigator
“Special Olympics has given me the confidence to teach people that just because I’m disabled, I’m not different from everyone else. It has given me the strength and courage never to give up or quit.”
—Michael Hughes, Special Olympics Tennessee athlete from Marshall County
You can change the game.
Special Olympics Tennessee athletes are never charged for training or competition; all fees and expenses are fully covered through generous financial support from donors, sponsors, and benefactors —people like you. Through your support, Special Olympics Tennessee athletes are inspired to greatness.
Becoming a Corporate Partner takes you from a fan in the stands to having a critical spot inside the Special Olympics Tennessee huddle. You have the power to change the game both on and off the field. We invite you to be a part of a team that has consistently helped our athletes to be the best versions of themselves.
Partnership Opportunities
We offer flexible partnership packages at various levels of engagement
Signature Event Sponsorships
• Polar Plunge
• Music City Blitz
• Music City Corporate Challenge
• Wine & Dine
• Summer Games
• Fall Games
• Winter Games
• LETR Torch Run, LETR thROWdown, LETR Plane Pull
Ongoing Program Support
• Unified Champion Schools (UCS)
• Healthy Athletes
• Train 4 Life
• Athlete Leadership
• Young Athletes
Employee Engagement
• Volunteer Opportunities
• Employee Giving Initiatives
• Executive and Young Professionals Board Involvement
Signature Events Sponsorships
Special Olympics Tennessee focuses heavily on event sponsorships ranging from fundraisers to support for our Summer, Fall, and Winter Games as Unified Champion Schools, athlete Leadership Training, and Health & Wellness programs.
The following gives you a glimpse of the incredible opportunities that each event affords corporate partners looking for meaningful ways to invest in the community.
Polar Plunge
Polar Plunge fundraisers by Special Olympics Tennessee are exhilarating and impactful events that invite individuals and teams to take a daring dip into icy waters, all for a noble cause. This unique event combines fun, bravery, and community spirit while raising crucial funds to support athletes with intellectual disabilities. Participants in Polar Plunge commit to collecting pledges from friends, family, and colleagues to secure their spot in this thrilling challenge. Whether they choose to jump, run, or tiptoe into the frigid water, each plunge serves as a powerful statement of solidarity with Special Olympics athletes and their mission.
Key Benefits of Participating
1
Support for Athletes
All proceeds from Polar Plunge go directly to Special Olympics Tennessee, funding year-round sports training and competitions for over 18,000 athletes across the state. Your participation helps these athletes achieve their goals, live healthier lives, and experience a sense of inclusion within their communities.
2
Community Engagement
The event fosters a strong sense of community as participants come together to support a common cause. It’s an opportunity to meet like-minded individuals who share a passion for making a difference.
3 4 5
Fun and Adventure
Polar Plunge is not just about raising funds; it’s about having fun! Participants often dress in creative costumes, adding an element of excitement and camaraderie to the event.
Volunteer Opportunities
For those who may not want to plunge but still wish to contribute, there are numerous volunteer opportunities available. Volunteers help organize the event, assist participants, or cheer on plungers as they take the leap.
Awareness Raising
Polar Plunge serves as a platform to raise awareness about the Special Olympics movement and the importance of inclusion for individuals with intellectual disabilities. Participants become ambassadors for this cause in their communities.
Social Media Web banner and Social Media badge icons
Social Media Dedicated SOTN Social Media feed post announcing the partnership
T-Shirt Logo listed on Event T-Shirt
Signage Logo on all event signage, materials, website, marketing materials and media releases
Step & Repeat Event specific Step & Repeat photo Activation
Social Media Video shout out on Social Media from SOTN athlete
Participants 50 Plunge Participants from your organization
Co-chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for events statewide
Program Full page color ad for Event Program
Video Option to submit Video Message to be played on social channels. Sponsor provides video; 90 second maximum
Participants 35 Plunge Participants from your organization
Program Half page color ad for Event Program
Video Option for Brand Representative to submit Video Message about partnership to be played on social channels. Sponsor provides video; 30 second maximum
Participants 25 Plunge Participants from your organization
Program Quarter page black and white ad for Event Program
Site Host Listed as site host for specific plunge location; markets claimed on a first come first served basis
Participants 15 Plunge Participants from your organization
Music City Blitz Invitational
Music City Blitz invitational is an exhilarating flag football tournament that offers Special Olympics athletes a once-in-a-lifetime opportunity to play at Nissan Stadium, home of the Tennessee Titans.
By investing in Music City Blitz, you’re not just sponsoring a game—you’re helping build a more inclusive world for individuals with intellectual disabilities across Tennessee.
“Music City Blitz is an opportunity for both organizations to promote social inclusion through shared sports experiences.
The Titans are proud of our partnership with Special Olympics Tennessee, its benefit to Special Olympic athletes across our state, and how our community has answered the call to support this mission.”
Josh Corey, Vice President, Cause Marketing, Tennessee Titans
Program Company Logo in Event Program
Social Media Web banner and Social Media badge icons
Social Media Dedicated SOTN Social Media feed post announcing the partnership
Player Swag Opportunity to put item in Athlete SWAG Bag; minimum retail value of $20
Video Logo listed on main video slide image
T-Shirt Logo listed on Event T-Shirt
Program Full page color ad for Event Program
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Signage Logo on all event signage including in stadium video boards, materials, website, marketing materials and media releases
Video Option to submit Video Message to be played at the event. Sponsor Provides video; 60 second maximum length
Step & Repeat Event specific Step & Repeat Photo Activation
Social Media Video shout out on Social Media from SOTN athlete
Program Half page color ad for Event Program
Video Option to submit Video Message to be played at the event. Sponsor Provides video; 30 second maximum length
Naming Rights One of FOUR Football Fields named after your company
Program Quarter page color ad for event program
Program Quarter page black and white ad for Event Program
Music City Corporate Challenge
Music City Corporate Challenge is an Olympic-style event that allows Greater Nashville Area corporations like yours to compete with each other through a variety of activities. Events take place over the course of six weeks and companies will earn points toward their overall team score based on participation, placement and volunteer support.
By joining Music City Corporate Challenge, you’ll be directly supporting over 18,000 Special Olympics Tennessee athletes. Your participation helps fund year-round sports training and athletic competitions, all provided free of charge to athletes with intellectual disabilities.
Event Highlights
Duration
6 weeks of friendly competition
Variety
Participate in events like Dodgeball, Cornhole, Bowling, Sand Volleyball, Fundraising, Pickleball, and Trivia
Flexibility
Choose from multiple ways to contribute—participate, volunteer, or fundraise
How It Works
• Your company will earn points based on:
• Event participation
• Placement in competitions
• Volunteer support
• Fundraising efforts
“You know, it’s a great opportunity to build some camaraderie amongst all the fellow associates and get out of the office while also giving back to a good cause.”
—Kerrick Podgorski, Alliance Bernstein
Corporate Team Enter a team of your employees to compete in the challenge
Program Company callout listed in Event Program
Social Media Dedicated SOTN Social Media Feed post announcing the partnership
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Web banner and Social Media badge icons
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Social Media Video shout out on Social Media from SOTN athlete
Video Option to submit Video Message. Sponsor provides video; 90 second maximum length
Video Option to submit Video Message. Sponsor provides video; 30 second maximum length
Naming Rights One of SEVEN Tournaments named after your company
Corporate Team Upgrade Upgrade your Corporate Challenge Team to include both an additional Team Slot at our Topgolf Pro AM Event in the Fall (date TBD)
Wine & Dine
Join us for an exquisite evening of culinary delights and fine wines at Wine & Dine, benefiting Special Olympics Tennessee.
This premier fundraising event offers your company a unique opportunity to showcase your brand, and engage your clients, all while supporting a worthy cause.
Become a part of a spectacular evening that combines gourmet cuisine, fine wines, top shelf whiskey, and the spirit of giving. Your sponsorship will not only enhance your brand’s image but also contribute to creating a more inclusive community for individuals with intellectual disabilities. Don’t miss this opportunity to sip, savor, and support Special Olympics Tennessee athletes.
Special Olympics Tennessee athletes host each chef’s station, speaking with patrons, sharing their stories, and assisting our wine servers.
Social Media Dedicated SOTN Social Media Feed post
Program Company Logo in Event Program
Social Media Web banner and Social Media badge icons.
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event specific Step & Repeat photo activation
Program Full page color ad for Event Program
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Video shout out on Social Media from SOTN athlete
Video Logo listed on main video slide image
Video Option to submit Video Message to be played at the event. Sponsor provides video; 90 second maximum length
Program Half page color ad for Event Program
Video Option to submit Video Message to be played at the event. Sponsor provides video; 30 second maximum length
Naming Rights Named Sponsor for ONE of 10 Chef's Stations
“Wine & Dine is a fun event supporting a great cause. From live music to a wine pull, the atmosphere was perfect for a date night. We were able to try different types of food and interact with the local chefs that prepared the dishes. We highly recommend attending and supporting Special Olympics Tennessee.”
—Molly Blickensderfer, Supporter and Attendee
State Summer Games
Special Olympics Tennessee State Summer Games is our largest event of the year bringing together athletes with intellectual disabilities to compete in a variety of sports, showcasing their strength, determination, and spirit.
Held in May, State Summer Games feature a wide range of competitions, including athletics (track and field), aquatics, bocce, powerlifting, pickleball, and volleyball, offering opportunities for athletes to demonstrate their skills and achieve personal bests. Beyond the competition, the event is a celebration of inclusion and community, with families, volunteers, and supporters coming together to cheer on the athletes and promote the values of acceptance and respect. State Summer Games provides an empowering experience for athletes, fostering self-confidence while building lasting friendships.
“One of my fondest memories with Special Olympics is making the winning play in volleyball, to win us gold. Never give up, just don’t quit. You never know where success will lead you because you’re in for great success with it!”
—Michael
Hughes, athlete, Marshall County
Social Media Dedicated SOTN Social Media Feed post announcing the partnership
Program Company Logo in Event Program
Social Media Web banner and Social Media Badge icons
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event specific Step & Repeat Photo activation
Program Full page color ad for Event Program
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Video shout out on Social Media from SOTN athlete
Video Logo listed on main video slide image
Video Option to submit Video Message to be played at the event and on social media channels. Sponsor provides video; 90 second maximum length
Program Half page color ad for Event Program
Program Quarter page black and white ad for Event Program
Video Option to submit video message to be played at the event. Sponsor provides video; 30 second maximum length
Naming Rights Named Sponsor for ONE of SIX sports categories
Olympic Town Premiere exhibitor spot in Olympic Town
“I loved the three day event because we got to participate for several days. Olympic town was AWESOME and awards were fun!”
—Jerry Butler, athlete & Special Olympics Tennessee Board Member
State Fall Games
Special Olympics Tennessee State Fall Games brings together over 900 athletes and Unified Partners from across the state. Events include bowling, flag football, fitness competitions, and a corn hole tournament. The Games also feature the Unified Flag Football state competition, organized with the Tennessee Secondary School Athletic Association (TSSAA). As part of the event, athletes have access to two Healthy Athletes screenings. Community members are encouraged to participate as spectators and volunteers, helping with scorekeeping and health screenings.
Another Tennessee athlete, Daniel Kiewel, of Rutherford County, known as “Big D,” brings unmatched energy to his flag football team as the “hype man.” His coach, Michael McCafferty, says Kiewel’s enthusiasm uplifts the team, proving how critical every athlete’s spirit is to the game and each other’s growth. This team camaraderie showcases how Special Olympics fosters resilience, dedication, and friendship among athletes.
Social Media Dedicated SOTN Social Media Feed post Announcing the partnership
Program Company Logo in Event Program
Social Media Web banner and Social Media badge icons channels for cross branding and partnership.
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event specific Step & Repeat Photo Activation
Program Full page color ad for Event Program
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Video shout out on Social Media from SOTN Athlete
Video Option to submit Video Message to be played at the event and on social media channels. Sponsor Provides video; 90 second maximum length
Program Half page color ad for Event Program
Video Option to submit Video Message to be played at the event. Sponsor Provides video; 30 second maximum length
Program Quarter page black and white ad for Event Program
Naming Rights Named Sponsor for ONE of SIX sports categories
“Inclusion is not just a philosophy; it is a practice that should guide our daily interactions.”
—Eunice Kennedy Shriver, Founder, Special Olympics
State Winter Games
Special Olympics Tennessee State Winter Games are an annual competition that showcase the skills and abilities of athletes with intellectual disabilities from across the state. The event features a variety of winter sports, including skiing, speed skating, snowboarding, and 3v3 basketball.
Held at venues in Gatlinburg, the Winter Games provide a platform for these remarkable athletes to demonstrate their dedication, sportsmanship, and athletic prowess. Beyond the competitive aspect, the games foster a sense of inclusion, community, and personal growth for the participants. The Winter Games celebrate the determination and achievements of Tennessee’s Special Olympics athletes, inspiring spectators and reinforcing the value of diversity and equal opportunity in sports.
“Let me win. But if I cannot win, let me be brave in the attempt.”
—Special Olympics athlete oath
Social Media Dedicated SOTN Social Media Feed post announcing the partnership
Program Company Logo in Event Program
Social Media Web banner and Social Media badge icons
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event specific Step & Repeat Photo Activation
Program Full page color ad for Event Program
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Video shout out on Social Media from SOTN athlete
Video Logo listed on main video slide image
Video Option to submit Video Message to be played on social media channels. Sponsor provides video; 90 second maximum length
Program Half page color ad for Event Program
Video Option to submit Video Message to be played on social media channels. Sponsor provides video; 30 second maximum length
Program Quarter page black and white ad for Event Program
Naming Rights Named Sponsor for ONE of FIVE sports categories
“Special Olympics is one of the best things in my life. I’m not a very social person, but Special Olympics has helped me push past that. I’ve been able to meet people, talk to them, make new friends, and move out of my shell.”
—Halladay White, athlete, Maury County
State Basketball
Special Olympics Tennessee State Basketball competition is an inspiring annual event for athletes with intellectual disabilities to celebrate teamwork, determination, and the love of the game.
Held in an atmosphere of inclusivity and support, the tournament features various levels of competition, from individual skills challenges to unified team games, where athletes compete alongside partners without disabilities. Players display their talent, resilience, and sportsmanship, inspiring spectators and demonstrating the unifying power of basketball. Beyond the games, the event fosters a sense of belonging and community, empowering athletes and creating lasting memories for participants, coaches, and fans alike.
“I like to
play at the state level of basketball against athletes from all over the state with the camaraderie my team has. I feel like my team can compete against anyone.”
—Braden Jenkins, athlete, Nashville
Social Media Dedicated SOTN Social Media Feed post announcing the partnership
Program Company Logo in Event Program
Social Media Web banner and Social Media badge icons
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event specific Step & Repeat photo activation
Program Full page color ad for Event Program
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Video shout out on Social Media from SOTN athlete
Video Option to submit Video Message to be played on social media channels. Sponsor Provides video; 90 second maximum length
Program Half page color ad for Event Program
Video Option to submit Video Message to be played on social media. Sponsor provides video; 30 second maximum length
Program Quarter page black and white ad for Event Program
Naming Rights Named Sponsor for ONE of FOUR courts
“It is awesome to see everyone smiling and falling in love with basketball.”
—Micah Singley, Unified Partner, Rutherford County
State Golf
Special Olympics Tennessee State Golf competition is a premier event that brings together athletes of all abilities to showcase their skills, determination, and sportsmanship on the golf course. Held annually, this tournament celebrates the achievements of individuals with intellectual disabilities, providing them with an inclusive platform to compete and connect with their peers. Participants demonstrate not only their golfing prowess but also the core values of Special Olympics—courage, joy, and camaraderie. The event typically includes various levels of play, from individual skills challenges to full-course play, ensuring that athletes of all abilities can participate and shine. It’s a heartwarming and inspiring occasion that fosters community support and highlights the power of sport to transform lives.
Emily Cage, from Sumner County, has competed as an athlete with Special Olympics Tennessee for 20 years, participating in golf, tennis, speed skating, basketball, bowling, bocce and track & field. Golf has easily become her favorite through all of the opportunities and experiences she has gained. Emily and Dr. Ted Peetz, her coach and partner, have built a rich friendship as they have golfed together for the past eight years.
Social Media Dedicated SOTN Social Media feed
Program Company Logo in Event Program
Social Media Web banner and Social Media badge icons to be leveraged on Sponsor website and social channels for cross branding and partnership.
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event specific Step & Repeat photo activation
Program Full page color ad for Event Program
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Video shout out on Social Media from SOTN athlete
Video Option to submit Video Message to be played on social media channels. Sponsor Provides video; 90 second maximum length
Program Company callout listed in Event Program
Video Option to submit Video Message to be played on social media channels. Sponsor Provides video; 30 second maximum length
Program Quarter page black and white ad for Event Program
Program Half page colored ad for Event Program
Hole Sponsor Hole Sponsorship with signage
“Special Olympics means a lot to me; it’s very inclusive and everybody is included. It feels good to have an environment where everyone is included, no matter what disabilities they have or challenges they overcome.”
—Allan Burtt, athlete Nashville
Law Enforcement Torch Run (LETR)
The mission of the Law Enforcement Torch Run (LETR) is to raise awareness and funds for the Special Olympics movement. Known as the Guardians of the Flame, law enforcement members and Special Olympics athletes carry the “Flame of Hope” into Opening Ceremonies of Local, State, Provincial, Regional, National and World Games Opening Ceremonies.
There are over 150,000 law enforcement officers in all 50 states, 12 Canadian provinces and 48 countries that carry the “Flame of Hope” annually. Since its inception, the LETR program has raised over $1 billion for Special Olympics Worldwide. Locally, over 1,000 Tennessee law enforcement officers participate annually in a LETR event representing 150 departments.
As LETR founder and retired Chief Richard LaMunyon once said, “What started in 1981 as a flicker of hope for Special Olympics has now become a roaring flame of stability for Special Olympics athletes worldwide.” Through the partnership of LETR and Special Olympics, we provide opportunities for athletes to empower and transform themselves, their communities, and the world.
Social Media Dedicated SOTN Social Media Feed post announcing the partnership
LETR State Summer Games
LETR State Summer Games
LETR State Summer Games
LETR State Summer Games
Ability for up to 20 people to participate in the Broadway (State Summer Games) portion of the Statewide Torch Run
Ability for up to 10 people to participate in the Broadway (State Summer Games) portion of the Statewide Torch Run
Ability for up to 5 people to participate in the Broadway (State Summer Games) portion of the Statewide Torch Run
Ability for up to 2 people to participate in the Broadway (State Summer Games) portion of the Statewide Torch Run
Website Logo with link on Statewide Torch Run website
T-Shirt Logo listed on Event T-Shirt
Social Media Web banner and Social Media badge icons to be leveraged on Sponsor website and social channels for cross branding and partnership.
Signage Logo on all event signage, materials, website, marketing materials and media releases
Conference Marketing Sponsor recognition in the LETR booth at all law enforcement conferences — TACP, TSA and FBI NAA
Logo Usage Ability to use SOTN LETR name/marks to promote your support of SOTN and SOTN LETR
Conference Invite Invitation to be a part of the Law Enforcement Torch Run conferences
State Games Opportunity to have a presence at State Winter, Summer, and Fall Games Torch Runs
Event Engagement Opportunity to have 1 team or 1 booth at ALL LETR events (thROWdown, Pulling for a Purpose)
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event Specific Step & Repeat photo activation
Social Media Video shout out on Social Media from SOTN athlete
Program Quarter page black and white ad for Event Program
Event Engagement
Opportunity to have 1 team or 1 booth at ONE LETR events (thROWdown, Pulling for a Purpose)
LETR Pulling for a Purpose
Special Olympics Tennessee’s Plane Pull is an exciting annual fundraising event that challenges teams to compete in pulling a commercial airliner a designated distance using only their strength and teamwork. This unique event raises crucial funds to support the year-round sports training and competition programs of Special Olympics Tennessee. The event not only raises vital resources, but also raises awareness and promotes inclusion for individuals with intellectual disabilities. The Special Olympics Tennessee Plane Pull is a thrilling and impactful fundraiser that showcases the power of the human spirit and the community’s commitment to empowering these remarkable athletes.
Teams of 10 people race against the clock to see who can pull the massive, 40,000-pound plane the fastest. Beyond the friendly competition, the Plane Pull brings our community together to celebrate and support the over 18,000 Special Olympics athletes across the state.
Social Media Dedicated SOTN Social Media Feed post announcing the partnership
Social Media Web banner and Social Media badge icons to be leveraged on Sponsor website and social channels for cross branding and partnership.
Signage Logo on all event signage, materials, website, marketing materials and media releases
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event Specific Step & Repeat photo activation
Social Media Video shout out on Social Media from SOTN athlete
T-Shirt Logo listed on Event T-Shirt
Logo Usage Ability to use SOTN LETR name/marks to promote your support of SOTN and SOTN LETR
Event Engagement Opportunity to have 1 team or 1 booth at ALL LETR events (thROWdown, Pulling for a Purpose)
Media Invitation to participate in media interviews for TV & radio
Emcee Recognition Verbal recognition at event
Booth 10x10 booth space at event
Team Entry One team entry in the Plane Pull OR ten entries for the 5k
Swag Opportunity to provide giveaway for participant swag bags (minimum $5 retail value)
Team Entry One team entry in the Plane Pull OR five entries for the 5k
Event Engagement Opportunity to have 1 team or 1 booth at ONE LETR events (thROWdown, Pulling for a Purpose)
Table One eight foot table for event display
thROWdown
Special Olympics Tennessee thROWdown is an exciting annual fundraising event that pits teams against one another in a series of intense physical challenges. Hosted by the Law Enforcement Torch Run (LETR) for Special Olympics, the thROWdown features competitions designed to test the strength, agility, and teamwork of those participating.
Beyond just friendly rivalry, the event raises critical funds to support the year-round sports, training, and community programs of Special Olympics Tennessee. Over 18,000 athletes across the state benefit from the resources generated by this thrilling competition. Through this unique event, the LETR and Special Olympics Tennessee continue to make a profound impact on the lives of remarkable athletes throughout the state.
thROWdown is about more than just fundraising—it’s an opportunity to build connections with the Special Olympics community, promote inclusion, and showcase their dedication to empowering individuals with intellectual disabilities.
Social Media Dedicated SOTN Social Media feed post announcing the partnership
Social Media Web banner and Social Media badge icons to be leveraged on Sponsor website and social channels for cross branding and partnership.
Signage Logo on all event signage, materials, website, marketing materials and media releases
Co-Chair Seat Opportunity for Company Representative to serve as Event Co-Chair
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event Specific Step & Repeat photo activation
Social Media Video shout out on Social Media from SOTN athlete
TShirt Logo listed on Event T-Shirt
Logo Usage Ability to use SOTN LETR name/marks to promote your support of SOTN and SOTN LETR
Exclusivity Industry exclusivity with Tennessee LETR for one year
Event Engagement Opportunity to have 1 team or 1 booth at ALL LETR events (thROWdown, Pulling for a Purpose)
Speaking Opportunity to speak to spectators at event
Emcee Recognition Verbal recognition at event
Booth 10x10 booth space at event
Team Entry One team entry in the full OR half marathon
Swag Opportunity to provide giveaway for participant swag bags (minimum $5 retail value)
Event Engagement Opportunity to have 1 team or 1 booth at ONE LETR events (thROWdown, Pulling for a Purpose)
Table One eight foot table for event display
Training Camp for USA Games
Special Olympics Tennessee’s Training Camp is a dynamic event that prepares athletes from across the state for the upcoming competition season. Held in the year leading up to the Special Olympics USA Games, this camp provides participants with an intensive training experience across a variety of sports, including basketball, track and field, swimming, and more. With the guidance of skilled coaches and the support of enthusiastic volunteers, athletes work on refining their techniques, building strength, and developing new skills. The camp emphasizes teamwork, personal growth, and resilience, while fostering friendships among athletes from diverse backgrounds.
“You have to do your best, keep thinking positive and make sure you’re doing the right thing at the right time.”
—Patrick Moore, Special Olympics Tennessee athlete, Marshall County
Social Media Dedicated SOTN Social Media feed post announcing the partnership
Social Media Web banner and Social Media Badge icons to be leveraged on Sponsor website and social channels for cross branding and partnership.
Naming Rights Title Sponsor with logo lockup for event
Step & Repeat Event specific Step & Repeat photo activation
Signage Logo on all event signage, materials, website, marketing materials and media releases
Social Media Video shout out on Social Media from SOTN athlete
Video Option to submit Video Message to be played on social media channelst. Sponsor Provides video; 90 second maximum length
Video Option to submit Video Message to be played on social media channels. Sponsor Provides video; 30 second maximum length
“Training Camp is the first opportunity that our athletes, Unified Partners, and Coaches have to gather together, within their sport and as a delegation, to work towards the goal of winning the gold medal. It’s an important experience for them to be set up for success!”
—Nathaniel Hantle, Vice President, Sports & Competitions, Special Olympics Tennessee
Ongoing Program Support
Unified Champion Schools
Unified Champion Schools in Special Olympics are transformative programs that bring together students with and without intellectual disabilities to promote inclusion, respect, and understanding through sports and shared activities. In Tennessee, these schools empower students to participate as Unified Partners in sports teams, where they train and compete together in an environment that celebrates differences and fosters camaraderie. Unified Champion Schools go beyond athletics, incorporating inclusive youth leadership and whole-school engagement to create a culture of acceptance and unity. Through these partnerships, students build friendships, develop leadership skills, and work toward a more inclusive school environment, creating lasting impacts that reach far beyond the playing field.
Healthy Athletes
Healthy Athletes at Special Olympics is a groundbreaking initiative aimed at ensuring that people with intellectual disabilities have equal access to quality healthcare and health education. Recognizing the unique health challenges faced by this community, Special Olympics provides health screenings, wellness programs, and resources tailored to their specific needs. Through partnerships with healthcare providers and community organizations, Healthy Athletes helps bridge gaps in care, educates medical professionals, and promotes healthier lifestyles. This initiative not only supports physical well-being but also empowers individuals with intellectual disabilities to advocate for their health, fostering greater inclusion within the broader healthcare system.
Young Athletes
Special Olympics Young Athletes is an early childhood program designed to introduce children with and without intellectual disabilities, ages 2 to 7, to the world of sports and physical activity. Through fun, play-based activities, children develop important motor skills like running, kicking, and balancing, while also building social skills and self-confidence. Young Athletes serves as an engaging introduction to Special Olympics, helping children and their families connect with a supportive community early on. The program fosters inclusion from the start, encouraging children of all abilities to learn, grow, and play together in a welcoming and supportive environment.
Train 4 Life
Train 4 Life is a Special Olympics program dedicated to promoting healthy lifestyles and long-term wellness for people with intellectual disabilities. Through structured fitness activities, personalized health goals, and community support, Train 4 Life encourages participants to engage in regular physical activity, balanced nutrition, and positive mental health practices. The program offers a variety of resources, from group exercise classes to individualized health plans, designed to make fitness accessible and enjoyable. Train 4 Life not only aims to improve physical health but also empowers participants to adopt healthy habits that contribute to a fuller, more active life. With the guidance of coaches and health mentors, athletes build the skills and confidence they need to reach their personal wellness goals and sustain healthier lives.
Employee Engagement
Volunteer Opportunities
Special Olympics Tennessee would not exist today and could not have been created without the time, energy, and dedication of thousands of volunteers. Whether you are interested in becoming a one-day event volunteer, or making a longer-term commitment to become a sport or local area volunteer, we thank you for your support and look forward to helping you find a place within our organization.
Employee Giving Initiatives
1. Collaborate with Special Olympics Tennessee, in partnership with our Volunteer & Community Outreach Coordinator to design employee giving programs that connect our mission with yours. From employer matching gift options, to internal fundraising competitions, our team would be thrilled to brainstorm ways to engage your team to support our athletes.
2. Invite your staff to commit to being a Champion Supporter by donating $20.25 per month toward sending an athlete to the 2025 State Games.
Executive and Young Professionals Board
Our Board of Directors is a talented group of individuals with broad corporate and nonprofit experience. The Board includes Special Olympics athletes, family members, and longtime volunteers and supporters. Their support and dedication is essential to the success and impact of Special Olympics Tennessee.
If you would like more information about our Board onboarding processes we would love to connect.
“Inclusion is not bringing people into what already exists; it is making a new space, a better space for everyone.”
–George Dei
In Closing
I invite you to join us in a mission that transcends sport —a mission to create a more inclusive world for individuals with intellectual disabilities.
By partnering with Special Olympics Tennessee, you’re not just sponsoring an organization; you’re investing in human potential.
Your support can be the catalyst that transforms lives, families, and entire communities across Tennessee. Your investment in our work will have a lasting impact on the lives of our athletes and in the communities where they live.
But the true value of your partnership goes beyond numbers. It’s in the smile of an athlete who crosses the finish line for the first time. It’s in the tears of joy from a parent watching their child succeed. It’s in the changed perceptions of volunteers who discover the incredible abilities of our athletes. It’s in the communities that start to embrace inclusion and create opportunities for everyone to thrive.
Join Us in this Transformative Journey Today, I challenge you to be more than a sponsor. Be a champion for inclusion. Be a catalyst for change. Be part of the Special Olympics Tennessee family.
Together, we can reveal the champion in all of us and build a more inclusive Tennessee, one athlete, one game, one partnership at a time.
Let’s make a difference. Let’s change lives. Let’s do it together.
Together, we can reveal the champion in all of us.
Harmony Hensley Director
of Special Events, Development Special Olympics Tennessee hhensley@specialolympicstn.org
