Bombardier Experience Magazine 40

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SPOTLIGHT 14

Rebuilding an Empire

The work of AI artist Qasim Iqbal remixes the past to create the future.

18

Driving Force

24

CITY GUIDE

Montréal, Reimagined

A renaissance tour through one of Canada’s most fascinating cities.

FEATURE 20

Formula for Success

Toto Wol on what fuels his passion, and his thoughts on being a worldwide brand ambassador for Bombardier.

36

TRAVEL

New York Nouveau

The exquisite expansions and exclusive attractions of the Big Apple.

42

Mexico City Remixed

A journey through Latin America’s crown jewel.

48

AIRCRAFT

Best Seats in the House

The innovations and innovators behind the Nuage seating collection.

By Michael

WINGSPAN

53 Support Systems

A look at how Bombardier is casting the widest customer service network in business aviation.

IN EVERY ISSUE

07 Insight

08 Contributors

11 Radar

56 Fleet

57 Sales Team

58 Bombardier Worldwide

30

The indelible and influential life and times of Susie Wol . By

28

PROFILE

Road Runner CEO Anders Hedin opens up on the many secrets to his success.

CRAFTSMANSHIP

30 Lalique Reinvention

The French house’s inspiring new collaboration with artist James Turrell. By Wing Sze Tang

| Contents | 6 EXPERIENCE
Craftsmanship: James Turrell's reinvention of Lalique.
36
PHOTOS:SANTIAGO FRANCO • COURTESY OF LALIQUE / MAXIME TETARD
Travel: New York's newer state of mind.

Reinvention is fueled by passion. It’s the way I see life, and how I live it. This mindset has led me to reinvent myself in the di erent roles I play: a father, a husband and the CEO, Team Principal, and co-owner of Mercedes-AMG PETRONAS F1 Team. When my friends at Bombardier, of which I am a proud ambassador, asked me to try myself at one more and be the Editor-at-Large for this issue of Experience magazine, I had little hesitation.

It’s a privilege to take you on a personal journey and share my views on art, architecture, travel, business and philanthropy, alongside my partner in life and business, my wife Susie. She and I have been Bombardier enthusiasts for a while now, just like my great friend Niki Lauda before me. In any given year, we can spend more than 450 hours in an airplane. These hours can be quiet—some of my favorite moments are those spent reflecting, alone or with Susie, during a peaceful flight. On others, it’s the opposite: when I travel with my team to or from F1 Grand Prix races, we make the most of the superior connectivity and collaborative setup of the cabin while analyzing and strategizing, not at all quietly. Each is energizing in its own way.

Precision and craftsmanship envelop my daily life on and o the road or tarmac. As a Bombardier ambassador, I’ve discovered many synergies with the great people within the company who make and maintain the impressive aircraft. I got to see first-hand what they mean when they call them “exceptional by design” when I witnessed the uncompromising craftsmanship that goes into every detail, from avionics to the luxurious cabin materials. Just like my team, they understand that every detail counts, and every second matters. I’m particularly impressed by the new Global 8000 aircraft, which has won the race among business jets with the first supersonic flight in testing. Achieving what hasn’t been done before is what drives both of our teams. We live by the adage that we must always make improvements, not excuses. And, of course, to not be afraid to reinvent ourselves.

I’ve made sure that some of that drive and inspiration is embedded in this issue, starting with refreshing stories about the most iconic and innovative cultural meccas undergoing reinventions of their own: New York City (page 36), Montréal (page 18) and Mexico City (page 42). We look at the futuristic work of AI artist/architect Qasim Iqbal (page 14) and Bombardier’s groundbreaking Nuage seat (page 48), a marvel of design and craftsmanship that I have come to appreciate on my own flights. We also get to meet a fellow F1 and Bombardier enthusiast, Anders Hedin (page 28).

I admire aircraft for many reasons, but most of all because they get me to the things that can motivate us the most: people and places we love. I hope that this issue will inspire you to discover new ways to do both and share those discoveries with everyone around you. 

Visit

DETAIL COUNTS, AND EVERY SECOND MATTERS.”

• Bombardier Learjet Learjet 70 Learjet 75 Learjet 75 Liberty,Challenger Challenger 300 Challenger 350, Challenger 650, Challenger 3500, Global 5500, Global 6500, Global 7500 and Global 8000 are trademarks of Bombardier Inc. or its subsidiaries.

• All performance data are preliminary estimates and are based on certain operating conditions.

The Global 8000 aircraft is under development and remains to be finalized and certified. It is expected to enter into service in 2025. All data and specifications are approximate, may change without notice and are subject to certain operating rules, assumptions and other conditions. All data provided herein is valid as of the date of publication.

Contact: experience@aero.bombardier.com

7 EXPERIENCE | Insight |
Experience magazine
online at businessaircraft.bombardier.com/en/experience or at issuu.com
ISSN 1925-4105
“EVERY
Toto Wol EDITOR-AT-LARGE PHOTO: MERCEDES-BENZ GROUP AG

Ève Laurier

Formula for Success / page 20

Montréal’s Ève Laurier is Vice President, Communications, Marketing and Public A airs at Bombardier. For this issue, Laurier interviewed Bombardier global brand ambassador and Team Principal & CEO of the Mercedes-AMG PETRONAS F1 Team, Toto Wolff. Laurier also penned a profile on Susie Wol (page 24), the newly appointed Managing Director of the F1 Academy—an all-female driver category that aims to prepare young female drivers for competition.

The Wall Street Elle, Town & Country and magazine, Brooklyn-based writer Fiorella Valdesolo has seen the Big Apple transform before her very eyes for more than a decade. In her feature on New York’s new era, Valdesolo tracks some

Fraser Ballard

Mexico City Remixed / page 42

Travel enthusiast Fraser Ballard has spent a good deal of his young life writing, photographing and posting on the world’s most astounding architecture and most delicious cuisine for periodicals ranging from Mixte magazine to enRoute . Uncovering the diverse beauty of Mexico City for Experience , the Montréal-born talent defines the capital as “symphonic and dazzling, honest of its foibles, and humble in its majesty.”

ISSUE 40

experiencemagazine@spafax.com

EDITORIAL DIRECTOR

Elio Iannacci

ART DIRECTOR

Anna Minzhulina

EDITOR-AT-LARGE

Toto Wol

CONTRIBUTING EDITOR

Renée Morrison

COPY EDITOR

Jonathan Furze

FACT CHECKER

Tara Dupuis

SENIOR PRODUCTION MANAGER

Felipe Batista Nunes

ACCOUNT COORDINATOR

Farhaan Somani

CONTRIBUTORS

Lalique Reinvention page 30

Toronto-based writer, journalist and marathon runner Wing Sze Tang has covered travel, fashion and fragrances for more than 15 years, contributing to publications such as Elle Canada , The Globe and The Kit . For this issue, Tang digs deep into the ethos and artistry of Lalique, the legendary French perfume, homeware and jewelry brand that shrewdly tapped artist James Turrell for an unforgettable collaboration.

CHIEF EXECUTIVE OFFICER

Niall McBain

MANAGING DIRECTOR

Spafax Canada

Alex Glavonich

GROUP ACCOUNT & STRATEGY LEAD

Spafax

Elana Crotin

ADVERTISING PRODUCTION SENIOR AD PRODUCTION MANAGER Mary Shaw mary.shaw@spafax.com

AD PRODUCTION MANAGER

Stephen Geraghty stephen.geraghty@spafax.com

ADVERTISING & MEDIA SALES CANADA, SPAFAX SENIOR NATIONAL ACCOUNT MANAGER Rysia Adam rysia.adam@spafax.com

UNITED STATES, SPAFAX MEDIA SALES DIRECTOR

Mary Rae Esposito maryrae.esposito@spafax.com

EUROPE, UK, SPAFAX SALES DIRECTOR UK & EUROPE

Matthew Tickle matthew.tickle@spafax.com

Fraser Ballard, Alexandra Breen, Shawna Cohen, Malcolm Gri ths, Yuki Hayashi, Louis-Joseph Moukhtar, Michael Stephen Johnson, Ève Laurier, Valerie Silva, Wing Sze Tang, Fiorella Valdesolo, Gabriele Zambito

COVER

Driving Forces.

Portrait of Toto Wol originally photographed for Mercedes AMG PETRONAS F1 Team.

PHOTOILLUSTRATION & DESIGN

Anna Minzhulina

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© Copyright 2023 by Spafax Group Company. All rights reserved. Reproduction in whole or in part without permission of the publisher is prohibited. Experience magazine is published twice per year by Spafax. Points of view expressed do not necessarily represent those of Bombardier Business Aircraft. The publisher reserves the right to accept or reject all advertising matter. The publisher assumes no responsibility for the return or safety of unsolicited art, photographs or manuscripts. Printed in Canada. Printed on FSC® Certified and 100% Chlorine Free paper (ECF) PHOTOS: COURTESY OF CONTRIBUTORS
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RADAR

Goods • Design • Inspiration

 Place and Purpose

Jeanne Gang, of Chicago’s Studio Gang design firm, has been racking up the hardware as of late, earning the 2023 Charlotte Perriand Award, which recognizes architects whose designs improve the quality of life of their users and their community, and the Wall Street Journal ’s Architecture Innovator Award. Whether she is raising brows with her geometric skyscrapers (Chicago’s Aqua building, for example, is the tallest scraper designed by a woman) or her newly completed 230,000-square-foot interconnected sculptural masterpiece, the Richard Gilder Center for Science, Education, and Innovation at the American Museum of Natural History, her mandate is one worth getting behind: Her goal is to create designs that connect people to each other, their communities and the environment in a way that is sustainable and socially conscious. More than just aesthetics, Gang is concerned with creating pieces that inspire change and as a result, the relationship and interactions people will have with her creations is always top of mind.

11 | Radar | EXPERIENCE IMAGE: RENDERING BY MIR © STUDIO GANG

 Art of Nature

Spanish-born Nacho Carbonell pulled from the sea. Materials such as metal, mesh, sand, concrete and papier-mâché combine to create lighting that is simultaneously organic and highly stylized. While his pieces have been on display at Art Basel Miami with Carpenters Workshop Gallery, many reside in museums and private collections around the globe. The “One-Seater Concrete Tree,” with its coral-like base and intricate metal mesh branches, is arguably one of his most stunning creations—a true conversation piece, likely inspired by years spent growing up near the sea in Valencia.

 Pattern Play

Jamilla Okubo is a Kenyan-American interdisciplinary artist known for her pattern making, figurative paintings and collaborations with Dior and Gorman. Much more than just eye-catching and aesthetically beautiful, her work communicates stories about history and identity from her perspective as a Black woman. Inspired by kanga cloth, which is called the “talking cloth” because it has been used historically to transmit messages, her work has featured Swahili proverbs, quotes from the Qur’an and elements of African folklore. Her most recent pieces focus on the intimacy of home and examine Black femininity and style within this setting. Whereas earlier paintings incorporated her patterns into the wardrobes of her female subjects, in much of her new work the home furnishings take on the patterns and set the stage for the intimate moments she is depicting for her characters. 

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 Car Couture

Taking its ethos of sophisticated luxury to the next level, this ultra-sleek, highly exclusive, collectible Mercedes-Maybach S Class Haute Voiture comes with plenty of nods to high fashion—it was fittingly unveiled at a curated Atelier Zuhra show in Dubai. With only 150 pieces created, this expertly crafted, extravagant showpiece features a two-tone nautical blue and shimmering rose-gold exterior and crystal-white interior with blue-tone piping, linen and mohair floormats and Chanel-like bouclé accents throughout. The powerful 621 horsepower twin-turbo V12 with all-wheel drive will have you moving around at jet-set speed with style, comfort and, of course, opulence. Matching luggage, a refrigerated champagne compartment and rose-gold champagne flutes are an added bonus. 

 Art of Time

It is next to impossible to cite a definitive guide to the world’s most luxurious timepieces that does not include the name Patek Philippe . The revered brand’s Grand Complications collection includes four recently released designs that add spectacular gem settings to the enduring allure and heritage of their signature manually wound, mechanical movement wrist candy. The coveted white-gold Haute Joaillerie version features 409 invisibly set, baguette-cut diamonds juxtaposed with a lustrous black, hand-stitched, alligator-leather strap. It also features 20 complications, including five chiming modes (two patented world exclusives: an alarm with time-strike and a date repeater, which sounds the date at will) and a double-faced reversible case which can be worn with either dial visible. 

13 EXPERIENCE PHOTOS: COURTESY OF MERCEDES-BENZ • COURTESY OF PATEK PHILIPPE

Rebuilding an Empire

The work of AI artist Qasim Iqbal remixes the past to create the future.

Mohammad Qasim Iqbal’s spaces are like no building designed by man in no material created by the universe, and yet they seem familiar and lived in, like centuries-old masterpieces: They are neither architecture nor fine art but digital worlds inspired by both.

An architecture student at the University of Nottingham, Iqbal might also be described as a Renaissance man. His passions extend from ancient history, nature and Roman ruins to modernism and technology.

Earlier in his academic career, he was influenced by the esteemed Yale lecturer Peter Eisenman’s approach to Palladio and the brilliant composition of heritage architecture by Francesco Borromini, Giulio Romano and Le Corbusier.

“I used to think architecture was about skyscrapers,” he says. “I did a 180. Everyone goes on his own journey and comes out di erent. With me, it was discovering Palladio’s Villa Barbaro. Eisenman has this double [meaning] going on—the physical and the presence of the metaphysical. You just have to find it.” Iqbal reserves particular admiration for the

14 EXPERIENCE
15 EXPERIENCE | Spotlight |

purposefully imperfect triglyphs in Romano’s Palazzo del Te, whose witty manipulations play on the building’s classical style. “What excites me is there’s always a deeper meaning in the work,” he says. “I like being a detective and finding the original thoughts of the architect.”

More recently, Iqbal began experimenting with an AI-equipped text-to-image creator called Midjourney. Combining this with his foundation in classical architecture, he embarked on a series of visual works—what he calls “my own little in-between”—by typing in screen prompts, similar to searching for an image on Google. Each piece starts with a search term: “house floating on water,” for instance.

Drawing from an endless cache of digital references, Midjourney translates that set of keywords into picture form. “I was a bit taken aback at the simplicity, to be honest.”

Once he’s established a structure on the page, Iqbal will refine the terms with more specific and nuanced detail until the screen becomes a complex and dynamic world. He then posts the works on social media under the name Studio MQI.

The work has an organic, almost primitive quality to it that Iqbal credits less to the limitations of the technology than to his own design intentions. “In the very beginning, the images were less developed,

16 EXPERIENCE

from a much more basic model, but now I’d say I aim for those ambiguous, organic shapes. The prompts I go for are stu to do with textiles and the Renaissance. They’ve got a weathered quality because I’ve always been influenced by ruins.”

He combines fabric and stone to intentionally blur the distinctions between materials. Stone will appear to take on draping qualities, and vice versa. “I’m communicating the architect’s value of ‘seeing’ by inviting viewers to look closely, to question.”

If Iqbal’s work has its own deeper meaning, it lies in the evolution of architecture itself. The masters knew their techniques well enough to ri on the conventions of their time. Palladio, for example studied for two decades, learning masonry and studying ancient cultures and the visual arts.

“And we complain about our seven-year program,” says Iqbal. “There’s no comparison. Everything is a lot more predictable now. Architecture is becoming a product.” He believes a lot of the sameness comes down to red tape, committees and dealing with clients. “It’s di cult to deliver a visionary result when you’re trying to create capital-A ‘Architecture’.”

Still, he trusts there’s space for his generation to become architects of Renaissance-era ambition and success—even with AI’s spectacular potential to take over the drafting board. “It’s a tool, and it’s not going to replace me,” he says, like a mantra.

“I think to understand the importance of an architect, you’ve got to go back to tradition. You have to understand the human aspect as well as the unseen aspect of architecture. I like to think you can never program that. And if you can understand that, you’ll always have value.” 

17 | Spotlight | EXPERIENCE
PAGE 15: Stone & Fabric Tensile Facade, (2022). PAGE 16: Astronomers Ceiling, (2022). PAGE 17:(TOP LEFT) [a]Political Debating Chambers, (2022). (TOP RIGHT): RE[D]naissance facade, (2022). (BOTTOM): Persian Treehouse, (2022).
ALL IMAGES COURTESY OF MOHAMMAD QASIM IQBAL

Montréal, Reimagined

A renaissance tour through one of Canada’s most fascinating cities.

Coming up with a tidy list of Montréal travel musts is an exercise in restraint—and the reasons to visit just keep on multiplying. By 2024, a number of high-end fashion houses, including Louis Vuitton and Gucci, will be debuting their first stand-alone stores in Québec, joining about 170 others also setting up shop in Royalmount, a new mixed-use shopping district taking over the city’s midtown. Montréal’s constant influx of new restaurants (joining an alreadylegendary dining scene), ever-magnetic artistic community and historic charm aplenty further add to its allure.

—SEE—

Make the necessary pilgrimage to Montréal’s cobblestoned historic center and pop into the Notre-Dame Basilica , a striking example of Gothic Revival architecture that hosts immersive multimedia shows. Just south of Old Montréal, on a man-made strip of land called Citédu-Havre, lies Habitat 67, a Brutalist architecture landmark (and oddity) designed by Moshe Safdie. This cluster of modular concrete condos sought to reimagine high-density apartment complexes with the gardens and natural lighting. Seek to survey Lachine Canal on foot, right through to Mount Royal Park, designed by Frederick Law Olmsted (of NYC’s Central Park fame), and then discover the Plateau neighborhood’s maze of colorful early-20th century facades.

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PHOTO: LÖIC ROMER

—INDULGE—

For a dinner that feels distinctly Montréal—French-influenced, but internationally inspired, chic, yet not self-serious, and an overall good time—make a reservation at Montréal Plaza . Its menu changes regularly, but diners can expect options like foie gras terrine with eel, miso butter whelks, and its signature “crispy fruit,” a layered dessert of berries, white chocolate mousse and slivers of dacquoise. One of the hottest tables to snag right now comes from chef Massimo Piedimonte, an alum of Copenhagen’s Noma and big-name Montréal spots like Le Mousso and Maison Boulud in the Ritz-Carlton—both still setting the bar for fine dining in the city. Piedimonte’s buzzy new restaurant, Cabaret L’enfer, crafts seasonal, fermentation-centric tasting menus with nods to his Italian roots and French training. Other new arrivals to the scene include Kabinet , a swank new spot for caviar with a scintillating crystal chandelier; Okeya Kyujiro, for lavish 20-course omakase; and Shay, where executive chef Joseph Awad (ex Au Pied de Cochon, Momofuku and Osteria Francescana) plates Lebanese fare in a swish space inspired by the desert sun.

—STAY—

With the arrival of the Four Seasons in 2019, Montréal solidified its status as an upscale travel destination. Aptly sharing space with the city’s leading (and recently revamped) luxury department store, Holt Renfrew Ogilvy, the hotel stuns with sumptuous marble, plush velvets and lustrous brass accents. It also boasts a stellar view of a mural portraying Montréal poet-singer-legend Leonard Cohen, an ultra-chic on-site restaurant from celebrity chef Marcus Samuelsson and an all-new spa experience with face sculpting, four-hand massages and some kiddo-friendly treatments. Still in downtown Montréal’s Golden Square Mile is Hotel Birks, where guests quite literally sleep in opulence in what was once the corporate headquarters of an iconic Canadian jeweler. 

GETTING THERE • Located 15 minutes from the city’s commercial, hospitality and entertainment districts, Signature-Montréal(YUL/CYUL) is the perfect gateway to the epitome of French Canada. Reservations can be made at www.signatureaviation.com

of fashion retailer SSENSE, located in the heart of the city’s Old Port. Launched by three brothers, this is the place for luxe labels and keeping pace with emerging designers. Set in a Brutalist, concrete-clad space, it o ers a super-tailored, appointment-only, next-gen shopping experience. A diamond find in the Mile End district is Les Éto es, a pint-sized shop featuring an expertly curated collection of brands ranging from Sweden’s Stutterheim to New York-based design duo Mansur Gavriel. Those who prefer their art in a museum or gallery setting are spoiled for choice in the city. Multidisciplinary contemporary arts hub PHI, which comprises a center, a studio and a nonprofit foundation, is perhaps one of the most reliable and riveting places for it. The organization is plotting a major expansion for 2026 into four heritage buildings in Old Montréal, consolidating its public art presentation in one locale. For an art gallery with a local focus, visitors would do well to head to Bradley , which occupies the restored industrial building that once housed Parisian Laundry.

| City Guide |
PHOTOS: AUDREY-ÈVE BEAUCHAMP • PAUL LITHERLAND • COURTESY OF FOUR SEASONS
20 EXPERIENCE PHOTO:
MALCOM GRIFFITHS

FORMULA FOR SUCCESS

Team Principal & CEO of the Mercedes-AMG PETRONAS F1 Team TOTO WOLFF on what fuels his passion, and his new role as worldwide brand ambassador for Bombardier.

In the world of Formula 1 racing, the name Toto Wol is as legendary as the Lewis Hamiltons or Michael Schumachers of the sport. Yet unlike the pantheon of champions sprayed with champagne while holding their trophies above the F1 tarmac, Wol ’s brilliance shines behind the scenes. The Austrian entrepreneur, motorsport executive and investor is Team Principal & CEO of the Mercedes-AMG PETRONAS F1 Team. He also holds a 33 percent stake in the team and has played a major part in its sweeping success over the past decade. The importance of all this is not to be taken lightly: Mercedes-AMG PETRONAS is the only team to hold eight consecutive constructors’ titles, from 2014 to 2021, in the sport’s history.

Wol has hardly taken the fast track to stardom. Long before becoming a giant in the F1 world and taking the reins as Bombardier’s worldwide brand ambassador, he developed his entrepreneurial spirit and sense of adventure. A former racing driver himself, Wol is a man

who understands every fine-tuned detail of F1, from the technical to the physical. He has the passion and decisiveness to lead his team to victory, but it is his charm and charisma that have earned him celebrity status.

Wol , 51, is the definitive Übermensch: He travels the world, speaks five languages, appreciates contemporary art and Brutalist architecture, is a loving husband and father, and is involved in several organizations helping those in need (Save a Child’s Heart, United Nations High Commission for Refugees, and the Mary Bendet Foundation among them).

It’s a seemingly fairy-tale life that has nothing to do with luck and everything to do with drive. In fact, Wol is self-made in every sense of the term. As a child growing up in Vienna, he witnessed his father’s 10-year battle with brain cancer and subsequent death (Wol was only 15 years old at the time). As he told Insider magazine, the tragedy taught him self-su ciency: “I remember being a child and saying, ‘I just want to be responsible for myself.’ I think that is a large part of who I am today.”

At age 22, Wol gave up a brief racing career to focus on his other love: finance. He founded his own investment company, Marchfifteen, in 1998, followed by Marchsixteen in 2004. He returned to racing for a

21 EXPERIENCE | Feature |

short period and at one point partnered with Mika Häkkinen, a two-time F1 world champion, to form a racing-driver management company. But it wasn’t until 2009 that Wol made waves in the Formula 1 world by investing in the Williams Racing F1 team. He quickly moved into an operational role as executive director, leading Williams to its first win in eight years during the 2012 Spanish Grand Prix. Wol moved to rival Mercedes just a year later, and it’s fair to say the past decade has been nothing short of exhilarating.

Wol started with the Mercedes team at the same time as Lewis Hamilton and together they have been responsible for making history. It’s a move that helped Mercedes achieve unparalleled success: Hamilton went on to win six World Championships titles with Mercedes.

Many experts attribute the team’s accomplishments to Wol ’s leadership style. Harvard Business School professor Anita Elberse, for example, wrote a recent case study on Wol ’s management practices. Her lessons for building a winning team, as demonstrated by Wol , include setting the highest standards for everyone and continually analyzing mistakes, even when winning. “We are ruthless and transparent in the analysis of our own performances,” Wol can be heard saying in an episode of Formula 1: Drive

to Survive, a popular Netflix documentary series on the sport. “Very quickly, we know why we haven’t performed well. If you understand why you fell short of your own expectations, you can move on and improve for the next race.”

Toto recommends Top stories to read—selected by this issue’s Editor-at-large: Architecture enthusiasts will want to catch up on the talents of next-generation AI architect Qasim Iqbal (pg. 14)

Such self-awareness has served Wol well. Following a decade of triumph, Mercedes has experienced some setbacks over the past couple of years. Lewis Hamilton lost the driver title in 2021 during a controversial race at the Abu Dhabi Grand Prix that saw Oracle Red Bull Racing’s Max Verstappen beat Hamilton after a last-minute change in rules passed by F1’s race director at the time, Michael Masi. Then in 2022, Mercedes placed third in the F1 standings, behind Red Bull and Scuderia Ferrari. For Wol , these challenges only strengthen his resolve.

• Three vibrant and iconic cities going through major transformations: Montreal (pg. 18), New York City (pg. 42) and Mexico City (pg. 46)

• Bombardier’s Service Center expansion (pg. 52) and evolution of the Nuage seat (pg. 26)

The exciting life and times of Susie Wolff: wife, mother, business partner, best friend and change maker (pg. 24)

“I’ve changed personally through the process,” he tells Harvard Business School’s Elberse in a recent interview with the Harvard Business Review . “Self-reflection and introspection is something I’ve always done. And this year, I got it wrong on several occasions… probably to [the] e ect where my control-freakishness... annoyed some of the people that were actually in charge of the science… There are certain areas where I have to dial myself back a little bit and trust.” Yet

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PHOTOS: COURTESY OF MERCEDES-AMG F1 • COURTESY OF SUSIE WOLFF

Wol is confident about his team’s future, viewing its recent obstacles in a positive light: “The days we lose are the days our competitors will regret the most because these are the days that we learn… This will make us overall much stronger. We will rise again.”

When it comes to Mercedes’ success, Wol is quick to share the spotlight with his fellow team members (several reports rave about the team’s family-like atmosphere). “Every person in the team matters, there is no job too small,” he tells me shortly after a tribute to the late Niki Lauda—the F1 driver and aviation entrepreneur who was non-executive chairman of Mercedes until his death in 2019. In November, Mercedes renamed the road that leads to its technology center in Brackley (70 miles northwest of London) Lauda Drive.

Wol has fond memories of Lauda, attributing many lessons learned to the F1 legend. “He was my closest friend… We traveled to all the races together. I’ve never had mentors but I have had relationships with people that I could learn from. Niki was one of those people. We were both entrepreneurs. He had a very di erent style of management than I did but he influenced how I developed as a human being and as a manager. He would say things like, ‘You’re overthinking this,’ or ‘Your thinking is too complicated.’ This simplicity is something I’ve since embraced.”

Simplicity isn’t a word one would typically associate with Wol , though it’s surprisingly apt when it comes to his personal life. In 2011 Wol married Susie Wol (née Stoddart), a former professional racing driver, Formula E CEO and Team Principal. Together they have a fiveyear-old son, Jack, and despite living a nomadic life, he calls home “the place where my wife and children are” (Wol has two children from a previous marriage). These days, they’re based in Monaco—a place where

spot, Cova, or take in views of the Mediterranean. Outside of Europe, he favors big cities such as New York and Los Angeles: “These are places with a heart and with a history. They have soul.”

Wol ’s approach to downtime is equally as uncomplicated. He enjoys reading (anything on philosophy, finance, history), and insists that even the busiest people can find time to do the things they enjoy. For Wol , pleasure should inform business, and he considers literature in its many forms to be a business strategy. “People say that they can’t find time to read or they can’t find time to reflect—they are not managing their time says. “If you want to be e ective as a manager, you need to have these periods where you’re able to put your brain in standby mode

Nonetheless, Wol is often on the move. In 2022, there were 23 in the F1 season. That means he’s traveling more year. “At the moment, I’m spending something like 450 he tells me. It’s no wonder he’s fastidious about craftsmanship. “When we designed the interior of my last plane, we spent weeks and weeks designing the seat, the stitching, the materials. I love it. Seeing someone with a great skill, crafting an object, is somecould follow for hours and hours because it’s the details that matter. Whether it is gardening or crafting something, I like the

much passion about airplanes as he does about race cars, which explains why Bombardier recently chose Wol as its worldwide brand ambassador. He has been a Bombardier customer for more years, starting with the Learjet and Challenger Series through to the Global 6000 jet. “I’m interested in flying overall because of the precicommonality with Formula 1,” he says. “Every single think we had God-knows-how-many iterations of found the right color to use on my plane. Someone else buy vintage cars. For me, the combination of technology and travel with the aesthetics and aerodynamics is just fascinating.”

As always, technology is top of mind for Mercedes. The team plans to keep fine-tuning the W14 car, which was already an improvement to Wol ’s genius is how he monitors each vehicle’s mechanical prowess. “It’s about the airflow, it’s about weight distribution, it’s about the aero map,” Wol told PlanetF1.com. “It’s full of surprises.” With this type of attention to detail, Wol is primed to face any fork in the road as an opportunity to guide his success. 

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PAGE 22: Toto Wol with F1 drivers (from left to right) George Russell, Lewis Hamilton and Mick Schumacher. PAGE 23: Toto and Susie Wol in Monaco.
“Every single detail matters.
We had God-knowshow-many iterations of Pantone until we found the right color to use on my plane.”

DRIVING FORCE

A ride through SUSIE WOLFF’S groundbreaking life and career.

Susie Wol never set out to become a trailblazer: She just wanted to race cars. In the process, she became a test driver for the Williams Racing Formula 1 team in 2015—the first woman behind the wheel in an F1 weekend in more than two decades—and paved the way for many female F1 hopefuls. “Without a doubt, it’s a boys’ club,” she says of the sport, months after stepping down as CEO of Formula E team Venturi in August 2022.

From an early age, Wol ignored such imbalances. Her parents, who owned a motorcycle dealership in her hometown of Oban, Scotland, treated Wol and her older brother as equals in all things, including sports. In a 2022 episode of “Beyond the Grid,” F1’s o cial podcast, Wol relayed her drive despite the lack of female role models in racing (she got her first bike at age 2 and her first go-kart at 8). “There was a lot of noise around my gender because I was one of the few women in the field. I learned early on that performance is power so when I performed, all the doubters fell away,” reasons the 40-year-old Scot.

It didn’t take long for Wol to prove the skeptics wrong. By age 18, Wol was named Top Female Kart Driver in the world. She graduated from kart racing to single-seater racing in 2001, progressing through the ranks to the Deutsche Tourenwagen Masters (DTM), where she drove for Mercedes-Benz and picked up German (her Scottish accent is slightly flattened by German vowels). In 2003, Wol raced against a not-yet-famous Lewis Hamilton (he came first, and she, third). The DTM series is also where she eventually met husband Toto Wol , the current Team Principal & CEO of the Mercedes-AMG Petronas F1 Team. The pair married in 2011 in Capri, and are regarded as F1’s ultimate power couple: intelligent, confident, and kind. Wol often shares family photos with her 600,000+ Instagram followers.

Wol had her own trajectory long before Toto—a fact she attributes to her desire to win: “Competitiveness is either in you or it’s not [but] it’s not always an advantage because it means you push yourself a lot. I’m not sure it leads to ultimate happiness, but those who aren’t as competitive don’t have the big highs of winning.”

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PHOTO: COURTESY OF MERCEDES-AMG
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A peak for Wolff was her foray into F1, in 2012, when she was named development driver for the Williams team. Two years later, she drove at the British and German Grand Prix before being promoted to test driver—a rarity for a woman.

What’s remarkable is that Wolff displays zero bitterness about making it as a woman in a male-dominated sport. She focuses her energy on the future of women in the field. In 2019, her non-profit organization Dare To Be Different united with the FIA Girls on Track programme to reach a wider audience, continuing to raise awareness of the opportunities for women and girls in motorsport. During her four years with Venturi’s Formula E team (as Team Principal and Chief Executive), Wolff saw the change she made. “I had one of the most diverse teams in top-level motorsport—one-third of my team was female… I know the power of women, especially mothers. We don’t have time not to get stuff done,” she says.

Wolff also isn’t afraid to share her own challenges. “As women, we’re always trying to juggle it all—which feels impossible. I’ve got my own dreams and ambitions that I want to follow and at the same time, I want to be the best mother and wife I can be.”

With such a demanding schedule, Wolff finds time to connect with her husband while flying, often to the next F1 race. “Quite often, I get on board with Toto and if it’s just the two of us, I don’t want the flight to stop… It’s a valuable time to just be together. It feels like our living room, we’re so comfortable,” she says of their time on board their Bombardier jet. “It’s a place where we are able to recharge our batteries, to find calm.”

Yet Wolff shows absolutely no signs of slowing down. Recently, Formula 1 announced that she would be taking on a new appointment as the Managing Director of the F1 Academy, the all-female driver category that aims to prepare young female drivers for competition. “There is a clear determination to get this right,” Wolff says of the new set of ambitions she’s designed for the job. “I believe the F1 Academy can represent something beyond racing. It can inspire women to follow their dreams and realise that with talent, passion and determination, there is no limit to what they can achieve.”

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PAGE 25: A candid moment with Wolff. PAGES 26–27: Wolff gets ready to race at the Williams F1 Collateral Filming Days in Jerez, Spain.
“I know the power of women.
I had one of the most diverse teams in top-level motorsport.”
PHOTO: GLENN DUNBAR/ WILLIAMS F1

Road RUNNER

Innovative CEO ANDERS HEDIN on his passion for work and the secrets to his success.

After nearly 40 years at the helm of his automotive empire, one might expect Anders Hedin to direct his Bombardier Challenger 350 to the Swiss Alps or the French Riveria for some well-deserved downtime. But the owner and CEO of Sweden’s Hedin Group has built a career of defying expectations.

“We had a house in Saint-Tropez, which is a fantastic place, but we sold it because we didn’t have time to go there often enough,” says Hedin. “My favorite journey is probably from home to the o ce.”

Hedin’s base is Gothenburg, but the family-owned company retails a coveted portfolio of 46 car brands—including BMW, Mercedes-Benz, Porsche, Land Rover and Jaguar—across much of Europe. Hedin Group was founded in 1985 through the acquisition of a Mercedes-Benz and Nissan dealership, and has grown over the decades to encompass more than 260 dealerships with employees across 13 countries, alongside ventures in distribution, mobility, construction and real estate.

In 2023, Hedin Group launches the iconic Ford F-150 in the European market. It’s a move that may raise eyebrows given Europe’s purported preference for smaller cars, but Hedin is unperturbed. “There is a pretty strong history of American cars in Europe. We started importing Dodge and Ram in 2016 and we know that some markets, like Sweden, Germany, Holland, and Belgium, love big pickups. So, we believe the ‘American icon’ has very good opportunities to build a strong customer base in Europe,” he explains.

Despite being someone who appreciates the romance of a strong brand heritage—“Mercedes-Benz is close to my heart,” he says—Hedin is attuned to a growing segment of the automotive market: drivers who

don’t want the commitment of ownership or even long-term leasing. For several years now, its businesses within modern mobility o er these drivers alternatives such as subscriptions and short-term rentals. “Many people, both younger and middle class, are driven towards simpler car use and we need to be a part of that, o ering digital customer journeys, flexible car rentals and so on. We see that change not only in the Nordics but down in Europe as well,” he explains.

When asked what fuels his passion for work, Hedin says it is “the constant change and evolution that is the nature of this business, which has accelerated over the past decade. Being part of building this European company, it’s not just a job; it’s my hobby and my lifestyle,” he says.

Fittingly, Hedin’s 200 hours of annual flight time typically take him to and from work, wherever that may be. “With an operation of nearly 300 sites across Europe, for me private aviation is more of a necessity—a prerequisite—than it is an extravagance. With my own aircraft, I can be in Ålesund in western Norway in the morning, Joensuu in eastern Finland in the afternoon and home in Gothenburg in the evening,” he explains.

Hedin’s Challenger 350 has been key to his business success, and he sees parallels between Hedin Group and Bombardier. “Basically, there is a family behind the company, and you feel that it is a reliable and trustworthy family. That’s how I perceive Bombardier and that’s how I hope people perceive the Hedin Group,” he says.

The family company is in the middle of an ambitious growth spurt. “Five years ago, we had turnover of 1.5 billion euros, for 2022 it reached around 5.2 billion euros. Now we aim for 10 billion euros,” he explains. Hedin intends to be there every step of the way.

One destination on his radar is Canada, to take possession of a prized new acquisition. “I’m looking forward to riding my new Challenger 3500 on its maiden voyage from Montreal to Gothenburg,” he reveals. 

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PHOTO: HEDIN GROUP
“It’s not just a job; it’s my hobby and my lifestyle.”

LALIQUE REINVENTION

The French house’s collaboration with sculptor of light JAMES TURRELL elevates the art of fragrance.

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OF
/
PHOTO: COURTESY
LALIQUE
MAXIME TETARD

he geometry of Egyptian pyramids and Buddhist stupas. The sun-drenched aura of American ranch country. The made-by-hand craftsmanship of a historic French atelier. These aren’t the ingredients of your average fragrance, but Lalique is no ordinary perfume maker, and James Turrell—the house’s latest visionary collaborator—is no conventional talent.

The pioneering American artist, acclaimed for his large-scale immersive light and space installations, devises experiences that bend human perception. His most ambitious (and highly anticipated) work is Roden Crater, an immense celestial observatory within a volcanic cinder cone in Arizona’s Painted Desert, a project that has been underway for decades. (Until the monument opens, take in the breadth of Turrell’s genius at Massachusetts Museum of Contemporary Art, where a thorough retrospective, Into the Light, will run until May 2025.)

Small-scale art hasn’t been in his oeuvre—until now. But enthusiasts wanting to add a rare Turrell to their personal collection finally have their chance.

Turrell is the newest innovator tapped by Lalique Art, a division of the iconic crystal manufacturer that is devoted to teaming up with contemporary creatives

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PHOTO: JAMES TURRELL
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on original pieces. Past contributors include luminaries like Lou Zhenggang, Mario Botta and Damien Hirst, but Turrell is the first artist to design fragrances for the 135-year-old luxury brand.

The two perfumes, four years in the making, were unveiled at Paris+ par Art Basel in the fall: Range Rider (for him) and Purple Sage (for her), captured in distinctive sculptural bottles which grant a gallery-worthy aesthetic to any vanity table.

The keepsake vessels, available in extremely limited editions (only 100 each), take architectural inspiration from pyramids and stupas— structures of “high spiritual value in which light plays an essential role,” as Turrell put it.

That concept translates into modern, geometric vials of tinted Lalique crystal, a luminous showcase for the nectar inside. “They are in fact prisms,” explains Silvio Denz, Chairman of the Board of Directors and CEO of Lalique SA.

Sleek and deceptively simple-looking, the shapes proved exceptionally tricky to produce—they’re entirely handmade—but not impossible for the artisans at Lalique’s only atelier, tucked away in the small French village of Wingen-sur-Moder. It’s here that founder René Lalique lit the factory’s first glassworks furnace more than a century ago. The artisanal techniques haven’t changed in all that time, from the shaping of raw materials by fire to the meticulous polishing by hand.

Turrell was so fascinated by the crystal craftsmanship, he felt compelled to spin o a second art concept for Lalique: Crystal Light, a light panel with a trompe-l’oeil design of elliptical rings, which ripple hypnotically with color. Only 42 pieces were made. The light panel is also a nod to one of his most famous works, Aten Reign (2013), the site-specific Skyspace created for the Guggenheim in New York.

But Turrell’s most intriguing move in the Lalique collaboration was his foray into a whole new medium: scent. He gave creative direction to not only the bottle design but also the fragrance itself, working with master perfumer Barbara Zoebelein of Givaudan. And if the bottles reflect his professional preoccupation with light, the scents reveal a more emotional, personal side.

“It’s a very nostalgic project,” recalls Zoebelein. “James wanted, of course, Arizona elements to be reflected.” Specifically, Turrell was beguiled by the notes of purple sage and old rubbed leather—redolent of his homeland, the American West. These were the scents that would cling to his chaps when he and his wife, contemporary artist Kyung-Lim Lee, returned to their ranch after long horseback rides through the desert dreamscape.

The delicate purple sage, which blooms in Arizona, stars in the feminine fragrance of the same name, paired with grapefruit, pink basil and rhubarb. And beyond rugged leather, the masculine fragrance revolves around what Zoebelein calls a “cowboy accord,” a combination that evokes suede, campfire and “the smell of horses when they work.”

For Zoebelein, the his-and-hers perfumes are complementary in construction but also a study in contrasts. “Purple Sage is very fluid and airy. I thought of this very bright, incandescent light in the desert,” she explains. “Range Rider is warmer, a bit more huddled-together, sexier.”

At its best, fragrance has always been a form of art, an invisible alchemy, an ephemeral joy. But now, with these creations by Lalique and Turrell, it’s a beauty to behold, too. 

JAMES

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PAGE 31: Range Rider, 2022. Edition of 100. PAGE 32: Roden crater sunset. PAGE 33: Purple Sage, 2022. Edition of 100. PAGES 34–35: Roden crater sunset. Purple Sage with box, 2022. Edition of 100. PHOTO: COURTESY OF LALIQUE / MAXIME TETARD
TURRELL’S concept translates into geometric vials of tinted Lalique crystal— a luminous showcase for the nectar inside.

New York NOUVEAU

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Newfound neighborhoods and haute haunts are transforming the city that never sleeps.
PHOTO: JOHN ANGEL

Rockefeller Center’s Rainbow Room first opened its doors in 1934 on the heels of Prohibition’s repeal. Its proprietor (J.D. Rockefeller, Jr) was famously dedicated to temperance and the country was in the midst of the Great Depression, all of which formed an improbable backdrop for the premiere of a glitzy nightclub catering to the city’s elite. Nevertheless, the Rainbow Room prevailed, with its sparkling Art Deco design and grand windows. Becoming a haunt for New York socialites and a wide swath of celebrities over the years, from Bette Davis, Marlene Dietrich, and Sir Laurence Olivier to Tony Bennett, Louis Armstrong and Rosemary Clooney, the o cially designated landmark has weathered many challenges along the way. It seems fitting then, as New York emerges from the pandemic and worries about inflation persist, that Rockefeller Center, often dismissed as an area for tourists, would once again rise as a glittering destination for the city’s well-heeled. New York being a city forever in flux, it’s also one that will continue to surprise you.

Supreme Stays

New York is not without exceptional hotels—see the Mark, the Carlyle and the Beekman, to name just a few—but the most hyped of the new crop prioritize rest and relaxation in equal measure with over-the-top luxury settings, plus equally sumptuous on-site spas. Aman’s first East Coast hotel has taken up residence in the famed Crown Building on Fifth

Avenue, transformed by Jean-Michel Gathy into a modern sanctuary. Stretched out in front of your fireplace, you’ll have views of Fifth Avenue but hear none of the bustle below from a sprawling 2,000-square-foot Corner Suite. Fireplaces also line the pool in what could be considered the hotel’s crown jewel: a three-floor wellness and medical spa (accessible only to guests and Aman members) where you can get everything from a Thai hot oil massage to an IV infusion to a half- or full-day banya treatment. The spa at Ritz-Carlton NoMad is a draw to the sleek Rafael Viñoly designed tower (its signature treatment, the Method, is a bespoke rejuvenating facial using Augustinus Bader products), but so too are new outposts of José Andrés’s Zaytinya and the Bazaar restaurants and buzzy rooftop bar Nubeluz. A perfect companion for the vista: the Foggy Hill, a mezcal, vermouth and Cynar concoction that arrives cloaked in a dramatic orange-thyme cloud. The most desirable rooms at the new Casa Cipriani, in the Beaux-Arts beauty Battery Maritime Building downtown, are those with private balconies o ering views of the Statue of Liberty. In the serene spa, guests can follow their lymphatic drainage massage and buccal facial with a stint in the cryotherapy chamber.

Finer Dining

A wave of exclusive and exquisitely conceived omakase restaurants are, for those who like their meals hushed and ceremonial, a welcome addition to the city’s dining scene. Omakase—which translates as “I’ll leave it up to you”—is a traditional Japanese dining style where the meal is tailored to each individual’s taste. Only 120 people a week can dine at Yoshino and experience Tokyo chef Tadashi Yoshida’s exacting

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approach; Yakisaba sushi, a trademark of his, pairs charcoal-charred mackerel with pickled ginger and shiso. His e orts recently earned him a Michelin star and a four-star review in The New York Times

Daniel Boulud enters the omakase game with Jōji, which has a discreet speakeasy-like location below One Vanderbilt in Grand Central. The artistry of sushi master chef George Ruan and two other vets of Masa shines on dishes that look beyond traditional Japanese ingredients—like the karaage-style tilefish with caviar, shiso flower, and, surprisingly, white onion purée. Unlike the rest of the omakase cohort, it cultivates a less hushed atmosphere (you may even hear a rap soundtrack). And at Noz 17 in Chelsea, Junichi Matsuzaki really plays with the form, creating an unconventional omakase that might even include a vegan mushroom nigiri.

Just as hard to reserve at, but significantly more lively, is glossy brasserie Le Rock, the buzziest among the Rockefeller Center dining options from the team behind Frenchette; here you’ll find modern takes on leeks vinaigrette and escargots bourguignons. Meanwhile, upscale Italian Al Coro pairs an elegant multicourse menu (including standout pastas like mascarpone and fontina-filled culurgiones topped with caviar) with live music in the former Del Posto space. Or slip into one of the crushed velvet booths at the newly opened Torrisi in the Puck Building, where the menu recasts Italian food through a distinctly New York lens; you’ll find linguini in a pink Manhattan clam sauce, and chopped liver with Manischewitz. It was brought to life by the Major Food Group, who recently announced they will open a members-only, invite-only branch of ZZ’s Club with a private Carbone restaurant in Hudson Yards.

Spirited Spots

The trend of caviar “bumps” is still going strong at Temple Bar in NoHo and at Nubeluz, where a three-gram bump of Kaviari Ossetra is on the menu. Grandiose raw shellfish plates are the drink accompaniment of the moment at Corner Bar, chef Ignacio Mattos’s latest restaurant at Nine Orchard in Chinatown, and Holywater, the New Orleans-style bar in TriBeCa, where the Celebration platter feels like exactly that. The popular 26-seat bar Overstory is located on the 64th floor of a landmark Art Deco building in the Financial District so you can sip your Earl Grey-infused In the Clouds cocktail while taking in the sweeping city views. Cocktail acolytes are converging on a three-story carriage house in Gramercy, transformed by former Angel’s Share bartender Takuma Watanabe into Martiny’s, a Japanese den of drinking with meticulous craft cocktails and an extensive collection of rare Japanese whiskies (regular patrons will be able to buy and store their preferred bottles on site). If a martini and French fries enjoyed in a plush booth is your weekend ideal there is the Nines, a dimly lit supper club in SoHo, or the newly refashioned Monkey Bar in Midtown.

Cultured Clubs

In Midtown Manhattan a new arts scene has been brewing with the development of the Shed, a multi-use cultural space hosting works from creators across various disciplines and backgrounds. Of particular note

“Forever in flux, New York City continues to surprise.”

is the structure’s transformative architecture: Among other features, a movable outer shell creates a 17,000-square-foot covered pavilion on the adjoining plaza for large scale performances, installations or events. In past seasons, the Shed has brought talents such as Björk to the stage, o ering visitors an acoustically superior concert experience. The much-anticipated opening this year of the Ronald O. Perelman Performing Arts Center at the World Trade Center will bring another venue for on-the-pulse programming in opera, film, theater, dance and music. Visual art havens abound in New York but if growing a collection of your own is the goal, set a course for downtown galleries like Perrotin, Fortnight Institute, Karma, Sargent’s Daughters and Gordon Robichaux (where Tabboo! is on the talent roster).

Shop Nouveau

Online shopping be damned, New York’s post-pandemic renaissance has come with a number of exciting store openings, the most iconic of which is Hermès. The French heritage brand already had a flagship in the city but decided to significantly up the ante: The new flagship, which opened its doors in October on Madison Avenue, dwarfs its former store at a whopping 45,000 square feet and features special items, Kelly bags among them, made exclusively for this store. After gathering your orange boxes, head to SoHo where you’ll find new boutiques from Courrèges, Byredo, Mulberry, Jennifer Fisher, Givenchy, cult favorite vintage designer purveyor Desert Vintage, and Swedish label Toteme, where the interiors—including Josef Frank sofas and a Marc Newson table—were conjured by the founders (Elin Kling and Karl Lindman) with architecture studio Halleroed, and are as covetable as the minimalist styles on the racks.

About Face

When it comes to luxury facials, New York spares no e ort. At his first New York outpost, Italian-born skincare specialist Pietro Simone takes a personalized approach to facials, tailoring a treatment that may include LED, meso-microneedling, V-IPL, or cotton thread exfoliation. Uptown at the Carlyle, beloved Swiss skincare brand Valmont has both a flagship boutique and a branded spa where the most indulgent treatment on the facial menu, Only at the Carlyle, has two therapists performing a massage and OxyLight facial with gua sha. And Dr. Barbara Sturm’s frequently namechecked skincare products figure prominently in the SturmGlow and Non-Surgical Facelift facials at her newly opened SoHo spa. The promise they deliver on: to restore an innate glow that had, perhaps, faded. Right now, New York delivers on that same promise. 

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OPENING SPREAD: A view of New York’s new west side, which includes an extension of The High Line greenway city trail and the shopping-dining-luxury living neighborhood known as Hudson Yards. PAGE 38: The Aman Hotel Spa, a symbol of the ongoing developments occurring in the city. PAGE 39 (TOP): The bar at Zaytinya—the latest restaurant by Superstar Chef José Andrés. (BOTTOM): Givenchy’s stunning flagship store in Soho. OPPOSITE PAGE: The Shed, a newly acclaimed cultural mecca in New York City.

MEXICO CITY ReMIXED

The triumphant jewel of the Americas shimmers like never before.

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PHOTO: FRASER BALLARD

Mexico City is a high-octane place of bewildering contrasts. This capital city, the oldest in the Americas, has a knack for dispelling the myths of its place in the world with each new opening, each sumptuous bite and every warm encounter. It is equal parts sophisticated and unpretentious, curated but cool, mighty yet humble—a dizzying megalopolis that is so welcoming, it will leave you with a feeling of wonderment you just can’t shake. The city may bear the scars of its past, sure, but one thing is for certain: the splendour remains.

And Mexico City is reclaiming this past. Built by the Aztecs and promptly leveled by the Spanish, the city’s dramatic history—from richest viceroyalty in the empire; from unrest to relentless, now epic in size and growth—is heralding. Today, CDMX (as it’s colloquially known) produces almost a quarter of the nation’s GDP, making it one of the most productive cities on the planet. Things are happening. And in this city of 22 million, the transformation is blinding.

It would be unfair to say that Mexico City is having its moment. Mexico City is the moment. Home to artists like Diego Rivera, Frida Khalo, and Rufino Tamayo; architectural visionaries Alberto Kalach and Juan O’Gorman; and culinary greats Enrique Olvera and Elena Reygadas, Mexico City delights in every way, in all seasons. From art and architecture to gastronomy and a uniquely local approach to luxury, the city delicately blends the authentic with the sublime.

Divine Dining

While Mexico City inexplicably has no Michelin guide, it boasts five restaurants on the Latin America’s 50 Best list, making it one of the greatest cities to eat, probably anywhere. In stylish Roma Norte, a few blocks from Plaza Rio de Janeiro, you’ll find the city’s it-crowd lunching at Máximo Bistrot, by chef Eduardo García and his wife, Gabriela López. In their new location, where dappled light illuminates a sea of white geraniums in a transformed industrial space, López serves up a modern interpretation of farm-to-table fare, like sweet onion cooked in whey, Comté cheese, and cru n; and a chocolate “caviar” tart, with burnt vanilla, caramel, and pink pepper ice cream. In chic Polanco (home to haute Mexican mainstay, Pujol), chef Alejandra Flores and Jorge Vallejo of Quintonil combine traditional ingredients and techniques

in a modern context, serving up spider crab in “pipián verde” with makrut lime, Thai basil, and blue corn tostadas, accompanied by corn chawanmushi, “uchepos” foam and ikura. Be sure to book a seat at the kitchen’s glorious marble-clad bar for their signature tasting menu to watch the greats at work. Further south, in the upscale Jardines del Pedregal neighborhood (a modernist masterpiece designed by Luis Barragán), you’ll find Edgar Núñez’s Sud 777, which has topped Latin America’s 50 Best list for four consecutive years. O ering a menu that changes according to the best ingredients of the season—many of which are sourced from the restaurant’s gardens—the wine list is just as impressive, with surprising natural Mexican selections. Opt for a lunchtime visit to enjoy the terrace, and don’t miss the octopus in a crust of ashes, piquillo pepper and xcatic mayonnaise; or the watermelon, mezcal, curd, chard and pomegranate salad.

Cocktail culture in Mexico City is serious business and approached just as meticulously as any dish and so reservations are required for key libation destinations (the city is home to some of the world’s best bars). At the all-female piloted Brujas, Mexican herbalism is the mot juste, with cocktails inspired by storied women like Angela Vicario (tequila altos plata infused with orange blossom water, lemongrass syrup and lime).

A short distance away, on the 56th floor of Chapultepec Uno crowning Reforma’s Ritz-Carlton, Ling Ling reinterprets Japan’s bustling izakaya scene with views to match. Ensure you reserve the Tres 60 table—a coveted corner spot floating high above the city. Of particular note is that no matter the establishment, service in Mexico City is unrelentingly attentive and superior, on par with any Michelin-starred haunt, and communicated to sta by a simple turn of the head.

Extraordinary Stays

The city’s finest accommodations—the Ritz-Carlton, St. Regis, and Four Seasons—are conveniently grouped along the city’s Parisian-inspired Paseo de la Reforma, the leafy, sweeping boulevard commissioned by Mexico’s short-lived emperor, Maximilian I, in Mexico City’s booming business district. But the best-kept secrets can be found among the quiet streets of the Roma Norte-San Miguel Chapultepec-San Rafael triangle. Like Ignacia Guest House, a dazzling Porfirian casona, or estate house, by AD100 designer Andrés Gutiérrez. Vividly plush velvets and natural textures pair with cheeky touches (think carved serpent-head bookends and reinterpreted antiquities), in a mix of private and communal spaces .

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PHOTO: FRASER BALLARD
PHOTOS: BARRAGAN FOUNDATI ON, SWITZERLAND/ PROLITTERIS, ZURICH/ ARMANDO SALAS PORTUGAL COURTESY OF QUINTONIL • COURTESY OF ORIGINARIO

Remarkable Retail

Gutiérrez’s nearby boutique, Originario, is a masterclass in color blocking, selling eccentric objets d’art and Aztec-inspired curiosities in a space that can only be described as a kaleidoscopic fever dream. Back in Polanco, ring the discreet bell and be transported by Xinú, the exclusive perfumeria in Mexico, inspired by the botany of the Americas. Works of art, the sustainable, high-design, multi-use votives feature hand-blown glass, holding scents featuring tobacco, styrax, agave, and guaiac wood. At nearby Sandra Weil, sophisticated Bauhaus-inspired garments hang delicately from a latticework of timber and copper, where you’ll find fashion week collections and ready-to-wear, and where custom pieces are also available for order.

Triumphant Art

It’s no secret: Home to 170 museums—among the top cities with the most museums in the world—100 plus art galleries and over 30 concert halls, Mexico City is inching its way into top spot not only in the quality of its offering, but in sheer scale. Then there is the Chapultepec Castle to consider. This stunning locale—which can be counted as the only palace in North America to be inhabited by royalty—represents a triumph of viceregal and Second Mexican Empire design. It echoes the tastes of Maximilian I by way of the castle’s stately decor and lavish gardens. Both interior and exterior nod to the emperor’s famous residence in Trieste, Italy.

However, no one can be credited with breathing new life into Mexico City’s cultural scene more than business magnate and philanthropist, Carlos Slim Helú, whose multiple foundations are behind the city’s finest institutions, like the Museo Soumaya, which holds the largest private collection of original Rodin sculptures outside of France. At Eugenio López Alonso’s Museo Jumex—one of the best collections of modern art in Latin America, and right across the street—works by Warhol, Duchamp and Kippenberger mix with local artists and rotating exhibits. A recent exhibition titled Jannis Kounellis in Six Acts is a must-see as it highlights paintings, mixed media and sculptural items of Greek-Italian artist Jannis Kounellis.

Architectural Marvels

Cutting-edge galleries like Kurimanzutto and Galería OMR offer a tour—by reservation only—of the privately-owned Casa Gilardi and Casa Luis Barragán. The latter site is not only a UNESCO World Heritage site but was also the home of the acclaimed Mexican architect. The Barragan Foundation’s 1966 Cuadra San Cristóbal, also a private estate, is one of Mexico City’s most striking visits. So revered is Barragán, that after picking up a Pritzker Prize in 1980—an award for architectural excellence—the jury described his work as a “sublime act of the poetic imagination.” And it is in this apt turn of phrase that one can truly begin to understand the magnificence that is Mexico City. 

47 | Travel | EXPERIENCE
PAGE 43: Museo Soumaya. PAGE 45: Ignacia Guest House. PAGE 46 (TOP): Architect Luis Barragán’s Cuadra San Cristóbal—a sublime private estate in Mexico City, photographed by Armando Salas Portugal, 1966–1968 © Barragan Foundation, Copyright Visual Arts-CARCC (2023). (BOTTOM): Sublime side dishes at Quintonil restaurant. PAGE 47: Boutique Originario.
Mexico City delicately blends the authentic with the sublime.

Best Seats in the House

48 EXPERIENCE
Nuage cube Nuage chaise Nuage divan

A masterpiece of innovation, Bombardier’s award-winning Nuage seating collection recreates the comfort of luxury home seating at 40,000 feet.

49 EXPERIENCE

We spend an inordinate amount of time sitting. Some will argue that it’s an unnatural posture for the human body—but even the most outspoken critics of our increasingly deskbound ways will pull up a chair to work, eat and unwind. Unnatural or not, sitting is inevitable. So, rather than avoid it, we improve it. Own it. Design entire experiences around it. Such has been our fixation for centuries: For as long as we’ve been sitting, we’ve been trying to perfect the thing we’re sitting on.

The key to a great seat is simple enough: It can and should be rewarding. But with the right blend of cutting-edge design, luxury materials, and an intimate understanding of user experience, a seat can be more than just a reward. It can be not only comfortable but also inviting. It can be smart, stylish, even iconic.

Or, in the case of Bombardier’s award-winning Nuage seating collection, it can be all of the above.

Each seat meticulously designed for specific passenger needs, this patented collection represents the first meaningful change in the operation and design of business aircraft seats in more than 30 years. Available exclusively aboard Global aircraft and the Challenger 3500 jet, the Nuage family completely optimizes passenger comfort for even the longest of hauls, setting a new benchmark for seating innovation, craftsmanship and ergonomics.

50 EXPERIENCE
With the right blend of cutting-edge design, luxury materials and an intimate understanding of user experience— a seat can be smart, stylish, even iconic.

Customer First

Like all Bombardier projects, the Nuage seating collection starts and ends with the customer experience. “When somebody buys one of our aircraft, they expect perfection,” says Ève Laurier, Vice President, Communications, Marketing and Public A airs. To achieve perfection, the design team’s first step was a deep dive into the cabin experience. When an aircraft o ers a range of up to 16 hours, it comes as no surprise that passengers spend most of their time seated. So, naturally, the team set out to perfect the seating.

They studied how passengers use cabin seating to work, rest and dine; they even considered specific body positions to better accommodate the way we slouch, lean and interact with fellow passengers, crew and the cabin space around us.

From there, the team designed 1:1 scale mock-ups to test assumptions against multiple user experience trials. Everything came under scrutiny, from seat architecture to materials to movement; everything you experience across the Nuage seating collection is the result of real users providing real feedback. “Getting the fundamentals right—correct seat ergonomics, adhering to anthropometric standards—was key to comfort,” says Adrian Goring, Senior Industrial Designer at Bombardier. Goring is the design lead for seating and cabin styling for the new Challenger 3500 jet, the first non-Global aircraft to include the Nuage seat as part of its standard configuration. “We essentially took the best features of a luxury armchair and an executive o ce chair and combined them into one magnificent seat that resonates with the rest of the cabin.”

It’s not just magnificent, it’s personal. Each Nuage seat is carefully crafted by expert designers, who work closely with customers to select

from a seemingly endless palette of custom leathers and stitching— ensuring a truly bespoke look.

It’s also designed with sustainability in mind. Customers can choose from a range of sustainable materials for their Nuage seats, such as upcycled wool. All main materials—leather, fabric, aluminum—can be upcycled at the end of the aircraft’s life, and the seat configuration is specifically engineered to maximize recoverability rate.

Comfort and Control

Everything about the Nuage seat is unprecedented as it has already gone down in history as the the first new seat architecture in business aviation in three decades. With a completely re-engineered inner structure and architecture that fundamentally transforms both movement and support, no aircraft seat comes close to being this thoughtful, this seamless, this ergonomically perfect. The design alone is avant-garde: sculpted as one piece rather than multiple assembled “boxes” (like conventional aircraft seating); organic curves and subtle split lines; an overall blended shape that nestles and supports the body.

But it’s really when you interact with the Nuage seat that you realize how much the game has changed. It starts with the floating base, a seamlessly integrated track and swivel system that enables smooth, silent and— most importantly—versatile seat positioning. What’s more, the swivel now sits directly below the seat for more intuitive control and movement.

Then comes the deep recline. The straight recline on a conventional aircraft seat often creates the subtle yet persistent feeling that you’re sliding down the seat, putting undue strain on your legs and lower back.

51 EXPERIENCE

with a supple tilting headrest that can adjust for optimal neck support, and you have yourself the pinnacle of cradling comfort. Bombardier’s designers made sure taller occupants are seated comfortably as well: they can extend the leg rest to complete the zero-gravity experience, and pull the seat pan cushion forward for more support behind their knees.

All in the Family

There’s a whole collection of distinct Nuage seats to experience. For passengers aboard Global 7500 aircraft, there’s also the Nuage divan, an actual in-flight sofa featuring the same brilliant deep recline features and ergonomic approach as the singular Nuage seat. And finally, the latest addition to the family, the Nuage cube, the most versatile of the bunch. Available exclusively with the Executive cabin o ering for the Global 7500 and Global 8000 aircraft, this multifunction cubic piece can be used anywhere in the cabin, as a seat, a leg rest or even a small table.

But perhaps the most recognized of the collection—alongside the titular Nuage seat of course—is the sleek and sophisticated Nuage chaise. This four-in-one design is as stylish as it is comfortable, drawing inspiration from the chaise longue that was first popularized in

the Nuage seat is unprecedented.

16th-century France. Its modular design and minimalist style beautifully complement the freeflowing concept of the Conference Suite, and it’s the first and only lounge chair in business aviation that converts into a flat surface for sleeping or banquet-style dining around the conference grouping table.

Award Tour

The Nuage seating collection has earned the praise of passengers and pundits alike. Within months of its unveiling in 2019, the collection won the coveted International Yacht & Aviation Award for Seating Design. In 2022, the Nuage seat played a key role in the Challenger 3500 aircraft taking home not one but two top design awards: the Grand Winner in the Industrial Design, Automotive & Transportation category at the international Grands Prix du Design, and the Best of the Best honor in the Trains and Planes category at the Red Dot Award: Product Design. It’s a fitting tribute to the philosophy that sits at the heart of everything Bombardier does: From fuselages to furniture, it must all be exceptional by design. 

52 EXPERIENCE
PAGE 50: Adrian Goring, Senior Industrial Designer at Bombardier. PAGE 51 (CLOCKWISE FROM LEFT): Global 7500/8000 Executive cabin with the Nuage seat and the Nuage cube. Armrest control switches on a Nuage seat in the Challenger 3500. Tilting headrest provides optimal neck support. PAGE 52: The Nuage chaise in a Global 6500 cabin.

Support Systems

How Bombardier has cast the widest customer service network in business aviation.

Bombardier expanded its service center footprint by close to one million square feet last year. A customer support network already renowned for its global reach just grew by roughly the size of Dulles International Airport.

But this isn’t a quantity story. This is about quality. It’s about proximity, partnerships and turning even the most routine maintenance event into a pleasurable experience. With more than 5,000 business aircraft actively flying around the world right now, this expansion doesn’t just uphold Bombardier’s commitment to flawless customer service—it doubles down on it.

Arm’s Reach

Customer experience is like a relationship: To keep it healthy, you need to be accessible. Even before the expansion, Bombardier already boasted an industry-leading network of support but with the rising number of clients in emerging regions like Asia-Pacific and the Middle East, and an increase in flying hours to boot, the company set out to o er not only the best possible customer service network but also the most accessible. In 2022 alone, Bombardier either grew, opened, or broke ground on service facilities in North America, Europe, Asia-Pacific and the Middle East.

53 EXPERIENCE | Wingspan |

Asia-Pacific is a great example of this. In 2022, the company not only opened a state-of-the-art facility in Melbourne but also quadrupled the size of their existing service center in Singapore, making it the largest OEM business aviation maintenance facility in Asia-Pacific. And once the Abu Dhabi facility o cially opens in 2025, clients from every continent will have almost immediate access to the complete Bombardier customer experience, from the thrill of the purchase agreement to the ebb and flow of scheduled and unscheduled maintenance. Whatever your service need, Bombardier’s goal is to set up shop wherever you call home, streamlining the maintenance experience and keeping your aircraft grounded for as little time as possible.

Even the most remote customers will find themselves within reach of Bombardier’s mobile units or ‘trucks’ that specialize in responding to those ultra-rare aircraft on ground (AOG) scenarios. “We can perform structural repairs anywhere in the world,” says Anthony Cox, vice president, customer service. “We have specialists on airframe systems, engines… we have tooling dispersed all over the world within our parts and service center networks that can access any location, no matter how remote.” This means any given Bombardier aircraft is able to receive a number of services, improvements or upgrades with a team who has knowledge of its design and many years of experience.

New and Improved

The type of customer support available at these facilities is growing too—not just in availability, but also sophistication. Every service center provides quick and e cient maintenance, repair and overhaul (MRO) capabilities for all Bombardier business jets, including enhanced full-service interior finishing, cutting-edge environmentally controlled paint facilities, a 24/7 parts depot and visitor amenities like o ces and lounges. “Romance begins with the sales team,” says Cox, smiling. “But the customer ultimately gets married to the after-market team.”

It’s a marriage built first on education, where Cox’s team guides new customers through the purchase agreement and integration into service, including all customizations (paint jobs, interiors, etc.), trainings, account creation and other vital support briefings. Upon delivery, the client can expect seamless and ongoing routine (scheduled) inspections, and of course unwavering and immediate support in the unlikely event of unscheduled maintenance.

What’s more, flight and maintenance crews can make data-driven decisions in-flight thanks to Bombardier’s Smart Link Plus connected aircraft program and the Smart Link Plus box. This industry-leading diagnostics tool provides real-time visibility to crucial aircraft data, permitting quick and e ective maintenance decisions and improving aircraft availability. Because every great relationship needs an open and ongoing line of communication.

Bombardier has partnered with two of the world’s leading FBOs, Signature Flight Support and Jetex. These partnerships provide turnkey access to elite concierge services, as well as on-site access to Bombardier’s Mobile Reponse Team (MRT); they also give customers exclusive access to the FBOs’ private terminals and ground handling networks, allowing Bombardier to provide seamless aircraft services, security and baggage control and convenient real-time billing. Owners can also rely on seasoned experts at Bombardier service centres. This includes the handling of an array of refurbishments—from giving the aircraft a fresh coat of paint to complete interior overhauls to updates on avionics.

In the Details

Every service facility is designed to surprise and delight the customer: Warm, natural light washes over you in the lobby; pristine hallways lead to lush reception areas and vast, hyper-e cient hangars and workstations. Every room is an invitation to explore cutting-edge architecture and dramatic local art installations, like Troy Simmons’ Janus Portal at the newly minted facility in Miami. Attention to detail is the heart of Bombardier’s value system: It flows through every space, every product, every experience. You feel it as much in the hangar of a state-of-the-art service center as you do in the cabin of a Global 7500 aircraft.

You also see Bombardier’s commitment to sustainability. Recently updated facilities like Singapore and Biggin Hill are particularly exemplary of the company’s tireless push to go green. The Singapore facility, for example, has upped the eco-ante with insulation and LED lighting to enhance energy e ciency, as well as low-flow plumbing and automated reticulation to improve water conservation. These combined e orts have not gone unnoticed as the building design also achieved Singapore’s Green Mark Gold and the U.S. Green Building Council (USGBC) Silver LEED Green Building certifications. The hard-won acknowledgements have proven that these facilities aren’t just built for accessibility and seamless, sophisticated support—now, more than ever, they’re built for the future. 

55 EXPERIENCE
PAGE 53: The updated London Biggin Hill Service Centre, which includes 24/7 ammenities. OPPOSITE PAGE (TOP): Bombardier’s Singapore Service Centre located in Seletar Aerospace Park. (BOTTOM): Miami-Opa Locka Service Centre at the Miami-Opa Locka Executive Airport. THIS PAGE: A member of the world-class support services and support team.

Challenger 3500

Features

• Widest cabin in its class

• Lowest-in-class operating cost

• Industry-first technology

• Exclusive Nuage seat

• 4K entertainment

• First voice-controlled cabin in industry

• Most sustainably designed jet in its class

Challenger 650

Features

• Widest cabin in its class

• Lowest-in-class direct operating costs

• Fastest in-flight internet connectivity worldwide in its class*

• Industry leading dispatch reliability

Global 5500

Features

• True combined vision system

• Exclusive Nuage seat and chaise

• 4K-enabled cabin with the fastest in-flight connectivity worldwide in its class*

• New Rolls-Royce Pearl engine

• Advanced HEPA filter that captures up to 99.99% of allergens

Global 6500

Features

• True combined vision system

• Exclusive Nuage seat and chaise

• 4K-enabled cabin with the fastest in-flight connectivity worldwide in its class*

• New Rolls-Royce Pearl engine

• Advanced HEPA filter that captures up to 99.99% of allergens

Global 7500

Features

• Four living spaces and a dedicated crew rest area

• Available Executive cabin, industry’s most spacious three-workspace interior

• Fastest in-flight internet connectivity worldwide in its class*

• Bombardier Vision flight deck with fly-by-wire

• Principal Suite with available shower

• Advanced HEPA filter that captures up to 99.99% of allergens

Global 8000

Features

Four living spaces and a dedicated crew rest area Available Executive cabin, industry’s most spacious three-workspace interior

Fastest business jet in the industry

Healthiest and best connected cabin in the industry Bombardier Vision flight deck with fly-by-wire Advanced HEPA filter that captures up to 99.99% of allergens

56 EXPERIENCE | Fleet |
Passengers Top speed Maximum range Takeoff distance Maximum operating altitude Total baggage volume 3,400 nm 4,835 ft 45,000 ft 106 ft3 Up to 10 Mach 0.83 6,297 km 1,474 m 13,716 m 3 m3
Passengers Top speed Maximum range Takeoff distance Maximum operating altitude Total baggage volume 4,000 nm 5,640 ft 41,000 ft 115 ft3 Up to 12 Mach 0.85 7,408 km 1,720 m 12,497 m 3.3 m3
Passengers Top speed Range at M 0.85 Takeoff distance Maximum operating altitude Total baggage volume 5,900 nm 5,340 ft 51,000 ft 195 ft3 Up to 16 Mach 0.90 10,927 km 1,628 m 15,545 m 5.5 m3
Passengers Top speed Range at M 0.85 Takeoff distance Maximum operating altitude Total baggage volume 6,600 nm 6,145 ft 51,000 ft 195 ft3 Up to 17 Mach 0.90 12,223 km 1,873 m 15,545 m 5.5 m3
Passengers Top speed Range at M 0.85 Takeoff distance Maximum operating altitude Total baggage volume 7,700 nm 5,760 ft 51,000 ft 195 ft3 Up to 19 Mach 0.925 14,260 km 1,756 m 15,545 m 5.5 m3
Passengers Top speed Range at M 0.85 Takeoff distance Maximum operating altitude Total baggage volume 8,000 nm 5,760 ft 51,000 ft 195 ft3 Up to 19 Mach 0.940 14,816 km 1,756 m 15,545 m 5.5 m3
Bombardier Challenger Global Challenger 3500 Challenger 650 Global 5500 Global 6500 Global 7500 Global 8000 Nuage and Bombardier Vision are registered or unregistered trademarks of Bombardier Inc. or its subsidiaries. *In-flight
All specifications and data are approximate, may change without notice and are subject to certain operating rules, assumptions and other conditions. All maximum range data is based on long range cruise speed. The Global 8000 aircraft is under development and remains to be finalized and certified. It is expected to enter into service in 2025. This document does not constitute an offer, commitment, representation, guarantee or warranty of any kind. All data provided herein is valid as of the date of publication.
excluding North and South poles.

Peter Likoray

SENIOR VP, SALES, NEW AIRCRAFT peter.likoray@ aero.bombardier.com

+ 514 855 7637

George Rependa VP, SALES, USA & CANADA george.rependa@ aero.bombardier.com

+ 416 816 9979

Frank Vento VP, SALES, USA frank.j.vento@ aero.bombardier.com

+ 614 581 2359

Emmanuel Bornand VP, SALES, EUROPE, MIDDLE EAST, AFRICA, CENTRAL ASIA emmanuel.bornand@ aero.bombardier.com

+ 44 7808 642 984

Peter Bromby

VP, SALES, PRE-OWNED peter.bromby@ aero.bombardier.com

+ 514 242 5510

Stephane Leroy VP, SALES, ASIA & DEFENSE SALES, WORLDWIDE stephane.leroy@ aero.bombardier.com

+ 514 826 0141

Michael Anckner VP, SALES, US CORPORATE FLEETS, DEFENSE & LATIN AMERICA michael.anckner@ aero.bombardier.com

+ 912 656 8316

Valeria Kolyuchaya

RVP, SALES, CIS valeria.kolyuchaya@ aero.bombardier.com

+ 7 903 611 32 92

Nilesh Pattanayak

RVP, SALES, ASIA PACIFIC & CHINA nilesh.pattanayak@ aero.bombardier.com + 65 9776 6247

Ettore Rodaro*

RVP, SALES, EUROPE ettore.rodaro@ aero.bombardier.com + 41 79 642 5208

RVP, SALES, MIDDLE EAST, AFRICA & UNITED KINGDOM aero.bombardier.com + 44 7808 642 978

Kamel Srour

RVP, SALES, INTERNATIONAL DEFENSE kamel.srour@ aero.bombardier.com + 971 5650 2695

USA

Jim Amador SALES DIRECTOR DC, MD, NC, SC, VA, WV jim.amador@aero.bombardier.com

+ 864 905 4510

Denise Bell* SALES DIRECTOR, FL denise.bell@aero.bombardier.com

+ 954 213 8767

Je Cole SALES DIRECTOR NY, CT, MA, RI je .cole@aero.bombardier.com

+ 860 377 5148

Wayne Cooper* SALES DIRECTOR CO, GA, IA, MN, MT, NV, WI wayne.cooper@aero.bombardier.com

+ 316 619 2287

Kristen Cloud SALES DIRECTOR VT, Upstate NY, ME, NH, DE, MI, IN, NJ kristen.cloud@aero.bombardier.com

+ 203 295 9862

Steve Eck SALES DIRECTOR, TX steve.eck@aero.bombardier.com

+ 214 755 9581

Michael Gelpi SALES DIRECTOR, CA, HI michael.gelpi@aero.bombardier.com

+ 316 640 9297

Jonathan Headley SALES DIRECTOR, CORPORATE FLEETS Midwestern USA jonathan.headley@aero.bombardier.com

+ 912 341 9750

Scott Magill* SALES DIRECTOR KY, OH, PA, TN scott.magill@aero.bombardier.com

+ 904 716 8946

Brandon Mayberry SALES DIRECTOR AL, AR, LA, MS, OK brandon.mayberry@aero.bombardier.com

+ 949 274 0566

Paula Stachowski* SALES DIRECTOR AK, AZ, ID, ND, NM, OR, SD, UT, WA, WY paula.stachowski@aero.bombardier.com

+ 316 619 4587

Ed Thomas SALES DIRECTOR IL, KS, MO, NE ed.thomas@aero.bombardier.com

+ 316 737 5692

Henry Yandle

SALES DIRECTOR, CORPORATE FLEETS Western USA henry.yandle@aero.bombardier.com

+ 830 237 3252

Mark Serbenski

SALES DIRECTOR, CORPORATE FLEETS Eastern USA mark.serbenski@aero.bombardier.com

+ 269 312 0237

CANADA

Justin Jones* SALES DIRECTOR Western Canada justin.jones@aero.bombardier.com

+ 403 614 4334

Antonio Regillo* SALES DIRECTOR Eastern Canada antonio.regillo@aero.bombardier.com

+ 514 244 1130

LATIN AMERICA

Humberto Moas SALES DIRECTOR Mexico, Central America & the Caribbean bert.moas@aero.bombardier.com

+ 954 648 5489

Fernando Zingoni SALES DIRECTOR, SPECIALIZED AIRCRAFT Latin America fernando.zingoni@aero.bombardier.com

+ 54 9 11 526 16964

EUROPE

Olivier Zuber* SALES DIRECTOR France, Belgium, Luxembourg, the Netherlands, Italy, Monaco, Spain, Malta, Greece & Portugal olivier.zuber@aero.bombardier.com

+ 33 06 33 9300 31

Matthias Luder SALES DIRECTOR Germany, Liechtenstein & Switzerland matthias.luder@aero.bombardier.com

+ 41 799 11 75 00

Mirkka Lampinen* SALES DIRECTOR

Central & Eastern Europe, Denmark, Sweden, Norway, Finland, Iceland, Ukraine & Belarus mirkka.lampinen@aero.bombardier.com

+ 44 752 595 1031

MIDDLE EAST, AFRICA

Ameer Otaky*

SALES DIRECTOR Middle East ameer.otaky@aero.bombardier.com

+ 971 56 401 8892

Hani Haddadin*

SALES DIRECTOR Africa hani.haddadin@aero.bombardier.com

+ 971 56 696 0303

ASIA PACIFIC Abhishek Sinha

SALES DIRECTOR

South East Asia & Pakistan abhishek.sinha@aero.bombardier.com + 65 8228 3862

Nazee Sajedi

SALES DIRECTOR South East Asia nazee.sajedi@aero.bombardier.com + 65 9858 4009

Philipp Kugelmann

SALES DIRECTOR

Thailand, Vietnam, Cambodia, Laos, Myanmar, Brunei, Philippines, Japan, South Korea & Mongolia philipp.kugelmann@aero.bombardier.com + 65 9729 3016

Paul Wauchope*

SALES DIRECTOR

Australia, New Zealand, Oceania paul.wauchope@aero.bombardier.com + 61 488 456225

GREATER CHINA Kathy Guo Li*

SALES DIRECTOR Hong Kong, Macau, Taiwan, Southern China guo.li@aero.bombardier.com + 852 919 90870

PRE-OWNED Bill Wendell SALES DIRECTOR USA bill.wendell@aero.bombardier.com + 512 818 0151

DEFENSE

Michael Calderone

SALES DIRECTOR USA michael.calderone@aero.bombardier.com + 469 651 4438

Carolyn Cheam

SALES DIRECTOR Southeast Asia carolyn.cheam@aero.bombardier.com + 60 12 219 3181

Simon Jackson SALES DIRECTOR Canada, Europe, India, Israel, Pakistan simon.jackson@aero.bombardier.com + 514 826 2342

businessaircraft.bombardier.com

+ 514 855 8221

* New and pre-owned aircraft.

57 | Sales Team | EXPERIENCE

Mobile Response Team

A fleet of 34 Mobile Response

Team vehicles worldwide

AMERICAS

Chattanooga, TN

Chicago, IL

Columbus, OH

Dallas, TX

Dulles, WA

Fort Lauderdale, FL (2)

New Orleans, LA

Orlando, FL

San Jose, CA

Santa Ana, CA (2)

Scottsdale, AZ

Seattle, WA

Teterboro, NJ (2)

Tulsa, OK

Van Nuys, CA (2)

White Plains, NY

Wichita, KS

EUROPE

Geneva, Switzerland

Linate, Italy

Linz, Austria

Luton, UK (2)

Nice, France (3)

Olbia, Italy

Paris, France (2)

MIDDLE EAST / AFRICA

Dubai, UAE (2)

Parts & Component Repair & Overhaul Facilities

AMERICAS

Chicago, IL

San Louis Obispo, CA

Wichita, KS

ASIA PACIFIC

Hong Kong, China

Singapore

EUROPE

Frankfurt, Germany

MIDDLE EAST / AFRICA

Dubai, UAE

Service Centers

AMERICAS

Dallas, TX

Hartford, CT

Miami Opa Locka, FL

Tucson, AZ

Wichita, KS

ASIA PACIFIC

Melbourne, Australia

Singapore

Tianjin, China

EUROPE

Berlin, Germany

London-Biggin Hill, UK

Line Maintenance Stations

AMERICAS

Teterboro, NJ

Van Nuys, CA

EUROPE

Geneva, Switzerland

Linz, Austria

Luton, UK

Nice, France

Paris, France

MIDDLE EAST / AFRICA

Dubai, UAE

Authorized Service Facilities

16 Authorized Service Facilities

Customer Response Center

AMERICAS

Montreal, QC

Contact our 24/7

Customer Response Center :

1 866 538 1247 (North America)

1 514 855 2999 (International) ac.yul@aero.bombardier.com

58 EXPERIENCE | Bombardier Worldwide |
of an ever-expanding service and support network.
844.873.1708 three agents 60 years of combined experience over $3B in transactions DELIVERING LUXURY. PAUL LESTER PLESTER@THEAGENCYRE.COM 310.488.5962 | LIC. #01338925 LESTER, COMORA, STEVENSON AND ASSOCIATES AILEEN COMORA ACOMORA@THEAGENCYRE.COM 424.230.3746 | LIC. #01002982 DANIEL STEVENSON DSTEVENSON@THEAGENCYRE.COM 646.884.2928 | LIC. #01981172 THEAGENCYRE.COM
21 Boulevard Princesse Charlotte, 98000 Monaco Phone : +377 99 900 254 contact@serenite-luxury.com WWW.SERENITE-LUXURY.COM SERENITE LUXURY MONACO DESIGNER D’ART DE VIVRE
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