Fred Smith Group - Digital Marketing Guide

THE SALE OF YOUR HOME CAN BE ONE OF THE MOST IMPORTANT FINANCIAL TRANSACTIONS OF YOUR LIFE

When thinking about selling your home, one of the most important decisions is choosing which Real Estate Group will represent you. Who you select determines how quickly your home sells and the proceeds you receive at the closing table. I would love for my team, The Fred Smith Group, to have an opportunity to work for you.

Within this handbook I have included the following to help you understand the value behind my team. What we provide is support and marketing beyond just placing a sign in your front yard. We guide you through every step of selling your home. We strategically select an abundance of marketing that reaches hundreds of other agents and numerous potential buyers searching online housing websites. Our full assistance through the closing process from helping schedule appointments, title work, and other details, lead to a successful closing.

This booklet outlines the importance of using knowledgeable professionals and presents recent statistics of how quickly your home will be sold and for what price. I am also including the latest sales in your neighborhood for you to review as well.

Please call me if I may assist you with this important transaction.

Thank you, Fred

Smith, REALTOR®

The Fred Smith Group

RealtySouth – Crestline

(205) 368-2280

SoldbyFred@gmail.com

Fred's Seller Testimonials

Fred handled the sale of our property perfectly. He guided us for everything from how to prepare our house for sale, through pricing, negotiations, contract execution, all the way to closing. With Fred's help, we were able to sell our house at a price that far exceeded our expectations. We were absolutely thrilled. Fred also helped us find and buy a house at the last minute. We had thought we would be moving out of town but wound up staying in town and only having about a month to buy. That process went perfectly as well. I recommend Fred Smith as highly as possible. You cannot go wrong with him. He knows the over the mountain market in Birmingham better than anyone else.

~klasing- sold home in Mountain Brook, AL

I knew Fred socially for a while before I needed his services professionally. And I can promise he is a genuine guy, and highly skilled at getting houses sold. He was helpful in getting everything prepared for the sale, his team helped me repick the perfect color to remain my door and shutters, he consistently had people viewing out house, and got us a great offer and had it sold before I honestly thought possible. I would, and do, highly recommend Fred and his team no question about it.

~ConorDavis- sold home in Homewood, AL

We could not have had a better realtor than Fred Smith to sell our first home. He came highly recommended by our colleagues and he exceeded expectations. Fred was very professional and patient with us throughout the whole processes. He and his team are easy to reach, and they guided us every step of the way. Highly recommend Fred Smith and his group to any future buyers or sellers!

~scampb43- sold home in Birmingham, AL

Our Main Focus

Design and Staging Analysis

Price your home competitively

Market your home to qualified buyers

Sell your home within a specific time frame

Our Goal...

" Is to sell your home for the highest amount of money in the shortest amount of time."

The Fred Smith Group Marketing Mission Statement

Why Hire an Agent

Money- FSBOs receive about 30% less for their properties than agent listed properties. The average $200,000 home could sell for approximately $80,000 more.

Negotiating Skills- We help you purchase your dream home at the best possible price.

Professional Networking- We may already know a buyer or another agent that has someone looking in your neighborhood.

Professional Home Design Analysis- We have agents certified in staging your home “show” ready. From design recommendations to a punch list- we will help you make your home look its best.

Marketing Gurus- We have access to market your home on hundreds of home sites and social media outlets.

Experience and Expertise- Selling a home usually requires dozens of forms, reports, disclosures and other technical documents. An agent will help you prepare the best deals and avoid delays or costly mistakes.

Time Saver- We handle all scheduling appointments to view your home, so you may relax even if you are out of town.

Timeline for Selling

LISTING APPOINTMENT

ReviewMarketingPlan

ComparePropertiesto

DeterminePrice

SignListingAgreement

NEGOTIATION

Receive Offer

Negotiate Offer to Contract

BUYER

INSPECTIONS

Home Inspection, Termite, Septic and others

Survey

Repair Negotiation

PREPARE HOME FOR SHOWING

Design Analysis

Preparation Plan

Clean & Staging if needed

MARKETING YOUR HOME

Professional Photography

Coming Soon Protocol

Online & Print Marketing (ie.

FredSmithGroup com, Flyers, Zillow, Realtor com per marketing plan)

Brochures

CLOSING

Schedule Movers

Change Utilities

Mortgage Payoff

Preparing Your Listing

STRATEGICPRICING

Onceyourhomeismarketready,wereviewmarkettrendsthatinclude pastsalesdata,currentlistings,andexpired(usuallyoverpriced).Our researchinsuresitispricedproperlyandpositionedtoattractthehighest possibleoffer.

PREPAREADESIGNANALYSIS

Designrecommendations-Improvementsthatwillpositionyourhouseto maximizeyourreturn.Themajorityofhomebuyerswillpayapremium of5-7%forahomethatisupgradedorrecentlyremodeled.

Contractorrecommendations-Wecansupplyyouwithalistof recommendedcontractorsandhandymenuponrequest.

PRESENTINGYOURHOME

PunchList-Webelievethedifferenceisinthedetails.Weprovideyou withapunchlisttomakesureeverydetailiscovered.

Onceyourpropertyispreparedtosell,wescheduleahomestagerwhen appropriateandhelpwithstrategicfurnitureplacement.

Coming Soon Plan

COMING SOON PROTOCOL

Once your home is prepared, a coming soon sign is ordered. This will consist of a large white post sign in the front yard as well as arrow signs that lead traffic to the listing (where allowed)

We hire a Professional Photographer. The first home showing takes place on the internet. Our goal is the make a prospective buyer immediately excited by your home and want to see it in person.

MARKETING COMING SOON LISTINGS

We market your property on our website (FredSmithGroup.com) ad well as on Zillow, Trulia, Realtor.com and the RealtySouth website.

We also market the coming soon property on Facebook, Instagram, Twitter and other social media areas.

We design marketing materials such as flyers to pass out to the neighborhood as well as send out a coming soon postcard to your neighborhood and surrounding area.

"Marketing Beyond the Sign"

SIGNSANDSHOWINGINSTRUCTIONS

OnceyourhomeisofficiallyactiveinMLS,weenterthelistinginformationinto “ShowingDesk”atRealtySouthsothattheAgentOnDutywillhavealltheproper informationonthehousetoscheduletheshowings.WecheckoutaLockboxfromthe BoardofRealtorsandplaceitonornearthefrontdoorofthehome

Weinstallalargerecognizable“FredSmithGroup/RealtySouth”sign(oursignsreally standoutfromtherest).Weplacedirectionalsignswhereallowed(somecitiesdonot allowarrowsigns).Weareinchargeofcollectingandreplacingallsignsonthe weekendsandfortheareasthatweneedpermitting,wecompleteallthenecessary paperwork.

PRINTANDSOCIALMEDIA

Wecreatefullcolor,professionallydesignedflyersandbookletstobeplacedinyour homeanddistributetootherrealestateofficessothateveryagentknowsaboutyour homeWealsomarketonnumeroussocialmediasites.WearePremierZillowAgents, butwealsomarkettootherRealEstatewebsitessuchasTrulia,Realtor.com, FredSmithGroup.cometc.Wealsosendout“JustListed”postcardsto50-100ofyour closestneighborstocreateaninitialimpactinyourneighborhood.

REALTORCARAVANANDOPENHOUSES

WeenterthepropertyintotheRealtySouthCaravanSheetfortheentireofficetopreview thehomeandreviewtheirfeedback.OtherRealtySouthofficesareinvitedaswell. WeholdanOpenHouseapproximatelyevery3weeksonSundaysfrom2-4pm,andwe willholdAgentOpenHouses.TheseareusuallyheldonTuesdaysfrom11amto1:30pm andweprovidelunchandinviteotherREALTORStopreviewyourhome.

FEEDBACK

WesetupafeedbackservicethroughSupra(lockbox)andShowingDeskService Wecallotheragentsforfeedbackandwillcontactyou,theseller,whenfeedbackis received.

Contract to Close

OFFERS AND CONTINGENCY PERIOD

Present, negotiate, finalize all offers. As well as obtaining an approval letter from the purchaser’s lender or proof of funds if the buyer is paying cash. We make sure the buyers do their inspections in a timely manner. We open the house for inspectors if need be and once inspections are done we will negotiate repairs if any, During the contingency period, we continue to market the property. During this contingency time the buyer will order the termite bond transfer, wood infestation report, survey, and if needed the home warranty and septic tank inspection. Once all inspections are completed and agreed upon, the lender orders the appraisal. We set up the closing with the closing attorney and lender, as well as send the clear title to the attorney. We work with the co-op agent to ensure all documents are ordered, checked and received by the closing attorney.

PRE-CLOSING

The closing attorney contacts you to order your mortgage pay-off as we near closing. They also coordinate with the purchaser to make sure all their financing is in place to close. We monitor to make sure this is completed.

A couple days before closing, the closing attorney sends out a settlement statement and closing package. We check the settlement statement for errors but it’s always important for you double check and make sure there are no errors as well.

POST CLOSING

We change the listing status in the MLS to sold, remove the signs and

arrows from the home and neighborhood, lockbox from the home, and give the keys to the new homeowner.

We keep a copy of the settlement statement in our file and we will send you a

copy of it in February for tax purposes.

Featured Sites

Why Hire The Fred Smith Group

Fred Smith Group is #1 Group in Birmingham with RealtySouth

Our success is unmatched.

RealtySouth is #1 in Name Recognition

The market leaders since 1955.

RealtySouth is #1 in Market Share

Consistently selling more homes than any company, therefore attracting more buyers.

RealtySouth is #1 in Number of Agents

Nearly 900 agents to network your property. We may already have a buyer in our office.

RealtySouth is #1 in Buyer Pool

Representing more buyers in the market place than any other brokerage.

RealtySouth is #1 in Relocation Business

Largest relocation volume in Alabama providing you with a huge pool of buyers.

Smooth Transaction

We provide a Listing Coordinator, Marketing Coordinator, and Closing Coordinator to insure you a smooth transaction from listing date to closing.

Complementary Home Warranty

Complimentary coverage during listing period through American Home Shield or 2-10 Home Buyers Warranty.

Professional Home Design Analysis

Our certified design team will help you get your home “show” ready. We will prepare a design recommendation so you receive the most money from your home.

Additional Features

Kitchen:

Bedrooms/Bathrooms:

Living/Den:

Basement/Other:

Exterior:

HVAC/How Many Systems:

Roof Age:

Water Heater Age:

Additional Features

Security System:

What’s you/your family’s favorite thing(s) about the house, street & neighborhood:

Additional features/upgrades your home has that others in the area typically don’t have:

Monthly Utilities: