COMPREHENSIVE MARKETING PLAN FOR
ALBERT & VIRGINIA WILLARD 117 COUNTRYSIDE LN BESSEMER, AL 35022 Fred Smith 205368-2280 SoldbyFred@gmail.com
THE SALE OF YOUR HOME CAN BE ONE OF THE MOST IMPORTANT FINANCIAL TRANSACTIONS OF YOUR LIFE. When thinking about selling your home, one of the most important decisions is choosing which real estate team will represent you. Who you select determines how quickly your home sells and the proceeds you receive at the closing table. I would love to have an opportunity to work for you. We guide you through every step of selling your home. We provide support and marketing beyond just placing a sign in your front yard. Our team assists you through the closing process from helping schedule appointments, title work, termite inspections and so much more. This plan outlines the importance of using knowledgeable professionals and presents recent statistics of how quickly your home will be sold and for what price. I am also including the latest sales in your neighborhood for you to review as well. Please call me if I may assist you with this important transaction.
Thank you, Langston Hereford The Fred Smith Group RealtySouth - Crestline (205) 335-2110 LangstonHereford@gmail.com
SOLD
TESTIMONIALS Fred guided us through the entire process of preparing our house for sale, all the way through the closing. He helped us get an amazing contract for the sale of our home. He is the most knowledgeable agent about the Birmingham market in town. Highly recommended! -Leslie K.
I cannot say enough positive things about Fred and his group. Let’s just say if he was able to help my husband and me find a house (pretty sure we are the pickiest people on the planet), he can help anyone! Fred and his group were professional, extremely patient (not pushy), and really listened to our wants and needs. Fred and his group also helped us sell our previous home. We were under contract in 5 days after listing. I wouldn’t trust anyone else to help me buy/sell a home. Thank you Fred and team for your incredible support! We couldn’t have done it without you. -Ashley D.
Fabulous experience!! My husband and I highly recommend Fred and his associates. Fred gave us excellent advice and was able to help us achieve the goals we set. We were under contract for over the asking price in 48 hours and We closed in 6 days. Fred was professional and accessible during the entire process. We are so thankful we used Fred and understand firsthand why he has such an incredible reputation! -Kim L.
For more reviews, please visit fredsmithgroup.com
2022: OUR YEAR IN REVIEW
Listings
Buyers
Total Sold
82
187
269
$41,099,440
$64,702,796
$105,802,236
OUR TEAM
Fred Smith David Crane Amanda Dabbs Langston Hereford Brandy Herschbach REALTOR REALTOR REALTOR REALTOR REALTOR (205) 368-2280 (205) 410-5253 (205) 746-8820 (205) 335-2110 (205) 253-5244
Ashley Lewis Danza Paulovich Cindy Hodges Stephanie Knight Amy Lee Marketing REALTOR Closing Coordinator Accounting REALTOR (205) 908-2553 (205) 566-3553 (205) 908-1712 (205) 492-7402 (205) 907-7622
Liza Roitman Cole Rudder Donna Savage Jen Stinson Emily Williams REALTOR REALTOR REALTOR REALTOR REALTOR Listing Coordinator (205) 427-2247 (205) 510-6307 (205) 540-2777 (404) 402-5440 (205) 909-7327
OUR MAIN FOCUS Our Mission is to sell your home for the highest amount of money in the shortest amount of time.
We do this by... Designing & Staging Analysis Pricing your home competitively Marketing your home to qualified buyers Selling your home within a specific time frame
WHY LIST WITH AN AGENT Money: FSBOs (unrepresented sellers) receive about 30% less for their properties than agent listed properties. The average $400,000 home could sell for approximately $120,000 more. Negotiating Skills: We will help you purchase your dream home at the best possible price.
Professional Networking: We may already know a buyer or another agent that has someone looking in your neighborhood. Professional Home Design Analysis: We have agents certified in staging your home "show" ready. From design recommendations to a punch list, we will help you make your home look its best. Marketing Gurus: We have access to market your home on hundreds of home sites & social media outlets. Experience & Expertise: Selling a home usually requires dozens of forms, reports, disclosures & other technical documents. An agent will help you prepare the best deals and avoid delays or costly mistakes. Time Saver: We handle all scheduling appointments to view your home, so you may relax even if you are out of town.
WHY LIST WITH A FRED SMITH GROUP AGENT? The Fred Smith Group is the #1 Group in Birmingham with RealtySouth. Our success is unmatched! Smooth Transactions - We provide a Listing Coordinator, Marketing Coordinator, Client Services Coordinator and Closing Coordinator to ensure that you have a smooth transaction from listing to closing. A Team of Professionals is working for you instead of an individual agent. That means you have 12 agents perfectly pricing your home, suggesting staging options and promoting your home. Professional Home Design Analysis - Our certified design team gives suggestions to you have your home "show" ready. We prepare a design recommendation, so you receive the most money from your home. RealtySouth is #1 in market share and name recognition. Our agents are consistently selling more homes than any company, therefore attracting more buyers. RealtySouth is #1 in number of agents. Our company has nearly 900 agents to network your property. We may already have a buyer for you in our office! RealtySouth is #1 in the buyer pool. We represent more buyers in the market place than any other brokerage. RealtySouth is #1 in Relocation Business. Our company has the largest relocation volume in Alabama providing you with a huge pool of buyers.
TIMELINE FOR SELLING Prepare Home for Listing & Sign Paperwork
Determine Pricing using Comparable Properties & Team Input
Marketing Your Home
Negotiate Offers Until Both Parties Sign, it is NOT Under Contract. Always Sign ASAP
Professional Pictures
Coordinate Showings
Coming Soon Protocol, Social Media, Online & Print Marketing
Review Inspection Repair Requests
FSG Closing Coordinator will schedule Closing Attorney and order Termite, Wood Infestation, & Title Policy
Clear any Contingencies like Appraisal & Financing
Closing Day!
Buyer's Final Walk Through
Schedule Utility Disconnect & Movers
PREPARE YOUR LISTING Strategic Pricing
Once your home is market ready, we review market trends that include past sales data, current listings, and expired listings (usually overpriced). Our team of agents, with combined 100+ years experience, will visit and ensure it is priced properly and positioned to attract the highest possible offer.
Improvement Recommendations
Design Recommendations: We suggest improvement recommendations that will position your house to maximize your return. The majority of homebuyers will pay a premium of 5-7% for a home that is upgraded or recently remodeled. Contractor Recommendations: We can supply you with a list of client recommended contractors and handymen upon request.
Presenting Your Home
Punch List: We believe the difference is in the details. We provide you with a punch list to ensure that every detail is covered. Once your property is prepared to sell, we can suggest a home stager when appropriate and help with strategic furniture placement.
COMING SOON PLAN Coming Soon Protocol Once your home is prepared, a coming soon sign is ordered. This will consist of a large white post sign in the front yard as well as arrow signs that lead traffic to the listing (where allowed). We hire a professional photographer to shoot them in HD. The first home showing often takes place online. Our goal is to make a prospective buyer immediately excited by your home & want to see it in person.
Marketing Coming Soon Listings We market your property on our website (thefredsmithgroup.com), as well as on Zillow, Realtor.com, and the RealtySouth website. We also market the coming soon property on numerous platforms including: Facebook, Instagram, and Twitter.
N O O S G N COMI
"MARKETING BEYOND THE SIGN" Signs and Showing Instructions Once your home is officially active in the MLS, we enter the listing information into "showing desk" at RealtySouth, so the agent on duty will have all of the proper information on the house to schedule the showings. We checkout a lockbox from the board of realtors and place it on or near the front door of the home. We install a large recognizable "Fred Smith Group/RealtySouth" sign & place directional signs (where allowed). We are in charge of collecting and replacing all signs on the weekends. For the areas that we need permitting, we complete all the necessary paperwork.
Print and Social Media
We create full color, professionally designed flyers & booklets to be placed in your home and distribute to other real estate offices so that every agent knows about your home. We also market on several social media sites: Realtor.com, Facebook, Instagram, and FredSmithGroup.com. In addition, we send out "Just Listed" postcards to 50-100 of your closest neighbors to create an initial impact in your neighborhood.
Realtor Caravan & Open Houses
We enter the property into the RealtySouth Caravan sheet for the entire office to preview the home and review their feedback. Other RealtySouth offices are invited as well. We hold an Open House approximately every 3 weeks, on Sundays from 2-4 p.m., & we will hold Agent Open Houses. These are usually held on Tuesdays from 11 a.m.-1:30 p.m., & we provide lunch as well as invite other Realtors to preview your home.
Feedback
We set up a feedback service through Supra (lockbox). We follow up to request feedback, and will contact you when the feedback is received.
CONTRACT TO CLOSE Offers and Contingency Period We present, negotiate, & finalize all offers, as well as obtain an approval letter from the purchaser's lender or proof of funds if the buyer is paying cash. We make sure the buyers do their inspections in a timely manner. We open the house for inspectors if need be & once inspections are completed, we will negotiate repairs if any. During this contingency period, we continue to market the property. The Closing Coordinator will order the termite bond transfer, wood infestation report, survey, & if needed, the home home warranty and either the septic tank inspection or sewer line inspection. Once all inspections are completed and agreed upon, the lender orders the appraisal. Our closing coordinator will set up the closing with the closing attorney & lender and send the clear title to the attorney. We work with the buyers agent to ensure all documents are ordered, checked, & received by the closing attorney.
Pre-Closing
The closing coordinator contacts you to order your mortgage payoff as we near closing. Closing Attorney will coordinate with the purchasers to make sure all their financing is in place to close. One or two business days before, the closing attorney sends out a settlement statement & closing package. We check the settlement statement for errors, but it is always important for you to double check & make sure that everything is accurate.
Post-Closing
We change the listing status in the MLS to sold. Then we remove the signs and arrows from the home & neighborhood, remove the lockbox from the home, & give the keys to the new homeowner. We keep a copy of the settlement statement in our file & we will send you a copy of it in January for tax purposes.
PRE-PHOTOSHOOT CHECKLIST Most of these are recommendations, some are simply suggestions. The more you can do, the better your photos and showings will be! EXTERIORS Close garage doors Remove cars from driveway and front of home Clean up landscaping (mow, trim, rake) Remove visible water hoses Clean up dog waste Remove dog leashes Put trash bins in where they won’t be seen Clean porch furniture, tidy cushions Clean pool, remove hoses Clean up dog waste Remove toys, dog toys, soccer goals, etc. INTERIORS Open window shades, curtains Turn all lights on Turn all ceiling fans off Replace burned light bulbs Hide shoes from entries Clean windows Fresh flowers make a great impression LIVING/FAMILY ROOM Remove stacks of magazines, papers, etc De-clutter fireplace mantle Arrange furniture pillows neatly Remove kid toys DINING ROOM Clear table, dust Straighten all chairs Remove booster seats Stage the table with tableware, placements
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
KITCHEN Clear countertops completely Clear off refrigerator Hide garbage cans in closet or pantry Put all dishes away Remove rags and sponges from sink Remove scatter rugs to show flooring BEDROOMS Make beds Tuck in all sheets, straighten comforters Clear nightstands of personal items, remotes Hide computer/phone charging cables Remove clutter from tops of dressers Clean under bed, remove items that may show Remove posters/stickers from walls, doors BATHROOMS Clear countertops completely Put toilet seats down Close cabinet doors Remove shampoo, soap, razors, etc. from showers and bathtubs Leave out neatly arranged, clean or new towels Empty visible garbage cans Remove towels, robes from back of doors Remove scatter rugs to show flooring PETS As much as we love pets, there should be no evidence of them in your home Remove foods bowls, beds, litter boxes and toys Remove pet hair from furniture GREAT HIDING SPOTS Closets, washer/dryers, cupboards, pantries, dishwasher, garages, sheds
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
PRE-LISTING PREP SHEET
PRE-LISTING PREP SHEET