SOCIALIFE MAGAZINE | JANUARY 2024

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SOCIALIFE RGV PRIDE

The Foundation of Success From its beginnings in 1983 in a small 3,000-square-foot space with just ten employees, LSNB has understood that customer service is at the core of banking. This philosophy has driven the bank’s growth and success over four decades and to a team of over 700 employees throughout San Antonio and deep South Texas. LSNB has continually evolved to meet changing needs while maintaining the essence of relationship banking, fostering trust and loyalty with individual customers and business owners alike. Chairman Alonzo Cantu, along with longstanding board members and President S. David Deanda, Jr., instills “relationship banking,” which is at the heart of LSNB’s approach to everything. The LSNB REWARDS program is a perfect example of this commitment. Irma Chapa, Senior Vice President and Marketing Director at LSNB, explains, “This isn’t just about the usual banking benefits but exclusive services only offered by our bank. We’re offering rewards that truly align with what our customers want and need in their lives.” The LSNB REWARDS program, various customer-focused efforts, and an upcoming overhaul of its website highlight LSNB’s continuous effort to improve inperson and digital interactions with its customers. “Banking representatives enjoy heading out into our communities weekly, coloring the streets in LSNB blue, to visit established clients and garner new business with attractive campaigns.”

skills for financial success. The bank understands the value of this education in fostering the long-term financial health of its clients. This year, the bank’s Marketing Department has innovatively redesigned its educational programs for elementary and junior high school students. These revamped presentations are part of a proactive approach to engage with students directly in their classrooms, taking them on an enlightening journey through the essentials of financial management. “We are dedicated to ‘sharing the wealth’ of financial knowledge in diverse and impactful ways,” Chapa stated.

In its commitment to enhancing financial literacy, Lone Star National Bank has launched initiatives aimed at educating individuals in effective financial management. These efforts are part of the bank’s broader strategy to empower community members with the necessary knowledge and

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