SOCIALIFE the scene
AI’S MARKETING MAGIC On October 10th, the American Advertising Federation- Rio Grande Valley hosted a sold-out lunch and learn event at the Embassy Suites McAllen Convention Center. Spotlighting the dynamic intersection of AI and advertising, the session featured UTRGV’s Director of Digital Marketing and Marketing Analytics, Alex Garrido. Garrido illuminated how AI transforms marketing, enabling professionals to tackle larger tasks by automating the mundane. Attendees left equipped with insights into AI’s potent capabilities, ready to revolutionize their marketing strategies. For more information about joining the American Advertising Federation-RGV, visit aafrgv.org.
ALEX GUIRRIDO
A.B. BARRERA, ENRIQUE LEAL & BERNICE SMITH
994
www.socialifeRGV.com
