SOCIALIFE MAGAZINE | NOVEMBER 2023

YEAR 19 ISSUE 11

2023

COMPLIMENTARY

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Tree Lightings & Holiday Parades

McAllen Holiday Parade: A Decade of Magic

DID YOU KNOW? RGV Onions

MOSTHistory: Alfonso René Ramírez

The Urban Sanctuary is Awesome Family Fun

November Is ® American Diabetes Month BRUSH UP ON THE WARNING SIGNS OF DIABETES This month is the ideal time to get the facts about diabetes and discover how the family medicine physicians at South Texas Health System® Clinics can help diagnose and treat this all-too-common condition.

According to the Centers for Disease Control and Prevention, 37 million people in the United States have diabetes and as many as one out of every five of them don’t even know they have it. The American Diabetes Association® notes that common symptoms of diabetes can include things like: feeling very thirsty; urinating often; extreme fatigue; blurry vision; and, cuts and bruises that are slow to heal. In many cases, early detection can make all the difference, giving you the best opportunity to get needed treatment as quickly as possible and helping to avoid complications down the road.

The statistics on prediabetes are even more startling. It’s estimated that 96 million U.S. adults – more than one out of every three – have prediabetes. The good news is that those who are prediabetic can greatly reduce their risk of getting type 2 diabetes by incorporating healthier habits.

It’s time to make good health a priority. If you are due for a checkup or have another medical concern, South Texas Health System Clinics is here – ready to provide the care you need at convenient locations throughout the Rio Grande Valley.

TO MAKE AN APPOINTMENT: Schedule online at sthsclinics.com or scan the QR Code Accepts Medicare, Medicaid and most medical insurance plans

sthsclinics.com For language assistance, disability accommodations and the nondiscrimination notice, visit our website. 231305750-1361252 10/23

BIG BANG UNICO 18K King Gold and ceramic case.

In-house UNICO chronograph movement.

Epic Brew Bash Mixes Hops & Hopes . . . . . . . . . . . . . . . . . . . . . .10 Los Muertos Bailan Festival & Block Party . . . . . . . . . . . . . . . . . .12

SALLY FRAUSTRO GUERRA PRESIDENT + PUBLISHER

Thank You, Earthlings of the RGV! . . . . . . . . . . . . . . . . . . . . . . . . . .16 SOCIALIFING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Tree Lightings & Holiday Parades . . . . . . . . . . . . . . . . . . . . . . . . . 26 Cheers to VSO’s New Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 McAllen Holiday Parade: A Decade of Magic . . . . . . . . . . . . . . . 36 STC Foundation Gala: Uniting Community . . . . . . . . . . . . . . . . . 44

BRONSON DELRIO

VICE PRESIDENT + PUBLISHER

RGVDA’s Glitzy Gala Dances its Way to Success . . . . . . . . . . . . 48 RGV Shines in Inclusivity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Silent Disco A Smash Hit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Mission Chamber Awards A Boogie Wonderland . . . . . . . . . . . 58 City of Mission State of the City . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

DR. KIMBERLY SELBER MANAGING EDITOR

Every Step a Symbol of Remembrance & Support . . . . . . . . . 64 Hispanic Chamber: Phantom of the Gala . . . . . . . . . . . . . . . . . . 68 Manic Monday at Hacienda San Miguel . . . . . . . . . . . . . . . . . . . .71 DID YOU KNOW? RGV Onions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Weslaco: Safety First: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

SAMANTHA SAUCEDA SOCIAL MEDIA MANAGER

Museum of South Texas History: Alfonso René Ramírez . . . . 76 Harlingen Gala . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Live2Lead Helps Community Leaders Dream Big . . . . . . . . . . 84 Etiquestions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

YIRA ALDAPE

EXECUTIVE ASSISTANT

Pharr City Hall Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Non-Profit Spotlight: Mujeres Unidas . . . . . . . . . . . . . . . . . . . . . . 90 The Urban Sanctuary is Awesome Family Fun . . . . . . . . . . . . . 92 AI’s Marketing Magic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 We’ve Gone Mad Hatter! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96

CLIFF RANSON

PHOTOGRAPHY DIRECTOR

Out and About: Tamales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Dr . Castro: Keeping Your Dog Safe & Happy . . . . . . . . . . . . . . 106 Pets of the Month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

Magazine Design

FOR ADVERTISING OR OTHER INQUIRIES, REACH OUT!

DECIBEL Communications Event Photographers Adrian Alfaro Tiffany Miranda

Rosie Sauceda

E-mail: admin@socialifergv .com Office: (956) 683-8499 Web: www .socialifeRGV .com Socialife is published by Socialife News, LLC Permission to use any material herein must be approved in writing by the publisher .

Out and About Photos Courtesy of Delia’s Tamales Las Marias Tamales Mony Tamales Parra’s Tamales & Restaurant Sonia’s Tamales Ybarra’s Tamales Writers

Guest Writers

Dr . Barbara Baggerly-Hinojosa Dr . Ruben Castro Dr . Kimberly Selber

Colleen Hook, Quinta Mazatlan Kelly Francis-Love, MOSTHistory Museum

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For Those Who Appreciate Excellent Work Burton McCumber & Longoria, LLP

The Right Choice.

CPAs & Advisors

DUCHESSA

4300 N 10th Suite D | McAllen, TX 78504 | 956.994.0970

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Our favorite time of year!

Hours: Monday - Saturday 10 a.m. - 6 p.m.

4300 N. 10th Street, McAllen 956.686.1264

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EPIC BREW BASH MIXES HOPS AND HOPES

University Drafthouse and Edinburg Chamber of Commerce hosted its highly anticipated University Drafthouse BeerFest on October 14 at the Food-Truck Park at City Hall Courtyard in Edinburg. The event featured over 100 different craft beers from around the world alongside delectable cuisine from Edinburg’s most popular restaurants.

The BeerFest organizers thank this year’s supporters as the event is more than just a celebration of brews and bites; it’s a platform with a purpose. All funds raised from the event contribute to the Edinburg Arts Foundation and the Edinburg Chamber’s scholarship program, aimed at providing higher education opportunities for Edinburg students. For more upcoming events, visit www.edinburg.com

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SOCIALIFE

COMMUNITY PRIDE

City of Edinburg EDINBURG’S 9TH ANNUAL LOS MUERTOS BAILAN FESTIVAL & BLOCK PARTY

In a dazzling display of culture, art, and celebration, the City of Edinburg recently hosted the 9th Annual “Los Muertos Bailan Festival & Block Party.” The event, held on Saturday, October 21, 2023, transformed McIntyre St. from 8th St. into the largest Day of the Dead block party in South Texas, with more than 10,000 people attending.

In partnership with the Museum of South Texas History and Area956, this vibrant pre-celebration of the Day of the Dead brought the community together for a lively celebration of life and the connection between the living and the deceased.

The festival delighted attendees with various activities, including carnival rides and vendors offering unique treasures and delicious festival food. Best of all, it was free and open to the public, making it an inclusive celebration for all.

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Edinburg’s diverse artistic, musical, and performing talents took center stage, with Mexican folkloric dancers captivating the audience with their stunning performances.

MOSTH’s Altar exhibit, the community procession, and the community altar showcased the more traditional aspects of Dia de los Muertos, and this year, the community paid tribute to Edinburg’s beloved Fire Chief Shawn Snider at the altar.

The 9th Annual “Los Muertos Bailan Festival” was a resounding success, weaving cultural richness and community spirit into the heart of Edinburg.

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THANK YOU, EARTHLINGS OF THE RGV!

Photography by: Adrian Alfaro

On Oct. 7 ¡Fandango! 3-2-1…Blast Off went into orbit when over 325 guests, many in space-age attire, gathered at MOSTHistory for fast-paced auction fun, drawings, and great food. From the Big Bang Bucket drawings to the Lost in Space Spinner game to the Silent Auction Universe and the Out of This World Live Auction, ¡Fandango! went to the moon and back, raising over $215,000. Museum Trustee Juancarlo Rendon chaired the event along with fellow Trustees Kellye Ortega, Ana Gonzalez, Judy Perkin, Jennifer Sander, Sabrina Walker-Hernandez, Sylvia Sanchez-Garza, Isaac Guerra, Jonathan Lindley, and Sam Garcia.

DOLORES RIOS & DAN RIOS

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DAVID RICE & GIL GONZALEZ

DINA SABNANI & ORLANDO DE LA GARZA

MELYNDA FRANZ, LAURA WATKINS & PENNY ARMER

JUAN OLAGUIBEL, REBECCA OLAGUIBEL, YAJAIRA FLORES DELGADO & MARIO DELGADO

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JOHNNY RODRIGUEZ, MELISSA RODRIGUEZ, LETTY FLORES & ARNOLD CERDA

JUAN CARLO RENDON

MICHAEL WILLIAMSON, FRANCISCO GUAJARDO & KELLYE ORTEGA

DORA ROBLES & EDUARDO ROBLES

SABRINA WALKER-HERNANDEZ & DR. SYLVIA SÁNCHEZ-GARZA

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MODERN - SOPHISTICATED - SHOWSTOPPING On-Site Ceremonies – Ample Parking – Courtyard - Catering and More!

208 East Canton Edinburg, Texas Schedule your tour today!

956-720-4332 www.socialifeRGV.com

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M A K E A S TAT E M E N T WITHOUT SAYING A WORD

2023

CADILLAC

ESCALADE

BERT OGDEN CADILLAC

LOCATION 4801 I-69C Edinburg, TX 78539

BertOgdenCadillac.com

©2022 General Motors. All Rights Reserved. Cadillac®

SALES 956-215-8564 Mon-Sat 8:30am-10pm

SERVICE 956-215-8564 Mon-Fri 7am-6pm Sat 8am-2pm

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Specializing in Minimally Invasive

Spine Procedures

Dr. Martin is a board-certified Orthopaedic Surgeon with 23 years of experience as a Level 1 Trauma and Spine Surgeon. He is fellowship-trained in minimally invasive spine procedures that are performed outpatient. Benefits may include reduced risk of infection, decreased postoperative pain and narcotic use, decreased blood loss, less damage to your normal back muscles, and quicker return to activities of daily living. You can expect a 1/2 inch incision, and a band aid to go back to your life!

South Texas Health System Clinics – Ortho South Texas McAllen 1801 S. 5th St. | Suite 104 | McAllen, TX 78503 Monday through Friday, 8 a.m. – 5 p.m.

Virtual Visits Available

Jeffrey Martin, MD Minimally Invasive Spine Surgeon

TO MAKE AN APPOINTMENT: Schedule online at sthsclinics.com or call 956-540-2949 Accepts Medicare, Medicaid and most medical insurance plans

sthsclinics.com Individual results may vary. There are risks associated with any surgical procedure. Talk with your doctor about these risks to find out if minimally invasive surgery is right for you. For language assistance, disability www.socialifeRGV.com 23 accommodations and the nondiscrimination notice, visit our website. 231305750-1361575 10/23

DR. NINA TORKELSON, VALLEY SYMPHONY ORCHESTRA PRESIDENT OF THE BOARD AT RIO BANK, MCALLEN, TX

EVERADO VILLARREAL, HIDALGO COUNTY COMMISSIONER PRECINCT 3 AT THE EDINBURG CONFERENCE CENTER AT RENAISSANCE, EDINBURG, TX

SANTA AT THE EMBASSY SUITES MCALLEN CONVENTION CENTER, MCALLEN, TX

TEXAS DEPARTMENT OF PUBLIC SAFETY’S, CORPORAL RAUL GARCIA JR & TROOPER CHAD MORRIS HWY 281, ALICE, TX

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ROSMANÍ IS NOW YOUR GO-TO SPOT FOR

LATE-NIGHT INDULGENCE!

JOIN US MONDAY TO THURSDAY FROM 5:00 PM TO 1:00 AM AND FRIDAYS TO SATURDAYS FROM 1:00 PM TO 2:00 AM.

YOUR PERFECT NIGHT AWAITS!

@rosmani_mctx 1600 N 10th St, McAllen, TX 78501, United States.

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TREE LIGHTINGS & HOLIDAY PARADES Nov. 17

Weslaco Tree Lighting Ceremony Weslaco City Hall 6 PM - 9 PM

Nov. 18

Edinburg Tree Lighting Ceremony Edinburg Promenade Park 6 PM

City of Mission Tree Lighting Leo Pena Placity Park 6 - 9 PM

Harlingen 2nd Annual Community Tree Lighting Harlingen Convention Center 5:30 PM

Nov. 29 - Dec. 30

South Pole of Texas Illuminated Festival Oval Park at the McAllen Convention Center Sun - Thur: 5:30 - 9:30 PM Fri - Sat: 5:30 - 10:30 PM City of Alton Tree Lighting Ceremony Alton Recreation Center 6 PM

Nov. 30 - Dec.3

McAllen Holiday in the Park Municipal Park 5 - 11 PM 12 - 11 PM Saturday South Padre Island Tree Lighting Ceremony South Padre Island Multimodal 5:30 PM

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Dec. 2

10th Annual McAllen Holiday Parade McAllen Veterans Memorial Stadium 6 PM

Dec. 1

South Padre Island Boat Parade Sea Ranch marina 6 PM

Night of Lights Parade Downtown Edinburg 7 PM

Winter Wonderland Cameron County Amphitheater 5 - 10 PM

South Padre Island Street Parade Padre Blvd.

6 PM City of Hidalgo Tree Lighting Hidalgo City Hall 7 PM Winter Wonderland Posada & Tree Lighting Pharr City Hall Park 6 - 11 PM

Dec. 3 - Jan. 1 Hidalgo Festival of Lights Payne Arena

Dec. 3

Breakfast with Santa South Padre Island Convention Center 9 - 11 AM

Dec. 6

City of Hidalgo Illuminated Parade Hidalgo City Hall 7 PM

December 9

Santa Dash Weslaco City Hall 5 PM Weslaco Lighted Parade Downtown Weslaco 6 PM

MERRY

JOSE CONTRERAS Managing Partner

CHRISTMAS

HAPPY HOLIDAYS from our families to yours!

&

JASON GONZALEZ General Manager

MANAGEMENT

EDWARD POLACO Pre-Owned Vehicle Director

ADRIAN GARCIA Sales Manager

DAVID R. GONZALEZ Sales Manager

MARCO TORRES Service Director

ROLANDO AMAYA Lexus Diagnostic Specialist

PATRICK FERGUSON Parts Director

ALYSSA GONZALEZ Controller

SERVICE & PARTS

ALEX PALACIOS Service Advisor

ANA GUTIERREZ Service Advisor

ANA GUTIERREZ Service Advisor

MIGUEL DOMINGUEZ Internal Advisor

www.nplexusrgv.com

ARMANDO LOZANO Parts Specialist

SERGIO VILLARREAL Parts Specialist

SALES

RUBEN IBARRA Certified Sales & Leasing Consultant

RANDY MORA BIJU PHILIP CAROLINA VALADEZ JENNIFER VILLARREAL Certified Sales & Leasing Certified Sales & Leasing Certified Sales & Leasing Certified Sales & Leasing Consultant Consultant Consultant Consultant

ANGELA MANCIAS Certified Sales & Leasing Consultant

MALIK AWAN Certified Sales & Leasing Consultant

JACOB BLANCO Certified Sales & Leasing Consultant

DAGO MENDOZA Certified Sales & Leasing Consultant

JORGE ROCHA Certified Sales & Leasing Consultant

VALERIA PEREZ DENISSE VILLEGAS KEVIN GONZALEZ Certified Sales & Leasing Certified Sales and Leasing Certified Sales and Leasing Consultant Consultant Consultant

FINANCE & CONCIERGE

MARCO RODRIGUEZ

HUMBERTO OLVERA

Finance Manager

Finance Manager

JANELLE CASTELLANOS

Service Concierge

ALEX CORTEZ Finance Manager

MARK SALINAS Internet Director & Lexus Technology Specialist

KARLA HERNANDEZ Warranty Specialist & Service Concierge

APRIL RODRIGUEZ

SOFIA ROMAN

DEBRA RAMOS

Inventory Specialist

Sales Concierge

Sales Concierge

www.nplexusrgv.com

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SOCIALIFE RGV HEALTH

Close-to-Home Support for Mental Health Challenges South Texas Health System® Clinics now offer behavioral health services at our Mental Wellbeing location in Edinburg.

In our fast-paced and increasingly complex world, it’s not uncommon for people to experience behavioral health challenges.

These can show up in a variety of ways – including conditions like anxiety, depression, and more.

Conditions like these are far more common than you might think. According to the National Institute of Mental Health (NIMH), approximately one out of every five adults in the United States experiences mental illness each year. That means millions of individuals are dealing with conditions that can affect their thoughts, emotions, and behaviors.

What’s more, living with untreated behavioral health conditions can significantly impact your quality of life. The Substance Abuse and Mental Health Services Administration (SAMHSA) reports that mental health disorders are a leading cause of disability worldwide. Behavioral health challenges can interfere with your relationships, work, and overall wellbeing.

A Wide Range of Services Now Available As part of South Texas Health System Clinics’ ongoing commitment to providing quality care to residents of the Rio Grande Valley, we now offer behavioral health services at our Mental Wellbeing Clinic in Edinburg.

Services available include: • Mental health evaluations • Individual counseling for adults and children • Family Counseling • Couples counseling • Group therapy for adults

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Conditions treated include: • Depression • Bipolar Disorder • Post-traumatic Stress Disorder • Anxiety • Grief and loss • And more

Treatment goals include things like helping to gain positive coping skills, learning to identify unhelpful thought patterns, learning healthy communication skills, learning how to establish social support networks, and gaining knowledge regarding mental health conditions.

If you are experiencing a behavioral health challenge, make your good health a priority by scheduling an appointment today.

South Texas Health System Clinics – Mental Wellbeing 4001 S. Sugar Rd. | Suite B | Edinburg, TX 78539 TO MAKE AN APPOINTMENT: Schedule online at sthsclinics.com or call 956-515-2233 Monday through Friday, 8 a.m. – 5 p.m.

For language assistance, disability accommodations, and the nondiscrimination notice, visit our website.

Accepts Medicare, Medicaid, and most medical insurance plans.

Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System. The System shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations, and the nondiscrimination notice, visit our website.

www.socialifeRGV.com

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CHEERS TO VSO’S NEW SEASON The Valley Symphony Orchestra’s highly anticipated 2023-2024 season kicked off with the 2nd Annual VSOktoberfest Musicians Appreciation Event at the University Draft House Townlake in McAllen. Hosted by the VSO’s Board of Directors and staff, the event celebrated the talent and commitment of the orchestra’s heart and soul - the musicians - who grace the McAllen Performing Arts Center stage for five masterworks and four education concerts from November to April, plus community events throughout the entire year. Oktoberfest-themed food and drink were plentiful, and each musician went home with a raffle prize, including a weekend getaway to South Padre Island!

JAIME GARZA, CARLOS PERALES, MARVIN EAGLE & JAMES ROBERTSON

DAVID LOBEL, CASSANDRA RAMIREZ & KAREN VALDEZ

JORGE PEÑA & CRISTINA PEÑA

PATRICK HOPKINS, LINDSEY GAMBLE, CATHERINE NORQUEST & YOUNG SUN CHOI

GEOFFREY WONG & ESMERALDA WONG

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MARSHA GREEN, ERIKA MONTANARO, SONY REGO & SAUL SANCHEZ

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McAllen Holiday Parade:

A Decade of Magic

By Dr. Kimberly Selber

McAllen is marking the 10th anniversary of the McAllen Holiday Parade with more dazzling lights, holiday cheer, and jubilant spirit. With an unwavering commitment to fostering a high quality of life, McAllen has cultivated more than just a parade; it has woven a tapestry of tradition and togetherness. The McAllen Holiday Parade symbolizes the city’s enduring promise to bring the community vibrancy, joy, and an unmatched festive spirit.

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The Holiday Parade, an idea set into motion by the City Commission in 2014, was intended to be more than a mere celebration; it was designed to be a tradition-building, memory-making extravaganza. Further, the idea paralleled the McAllen Performing Arts Center’s programming, like “Broadway in the Rio Grande Valley,” which brings world-class Broadway performances to McAllen. “We wanted to create an event that brought this level of event experience to our city,” McAllen City Manager Roy Rodriguez shared.

With a short timeline of about four months, it was all hands on deck to imagine, schedule, and build a parade that ushered in the holiday season like nothing the Rio Grande Valley had ever seen. At the first pre-parade broadcast in 2014, Rodriguez told viewers, “We’re gonna make a big difference this year.”

Boy, was he right.

With such collaborative synergy, the city also engaged Kern Studio, the illustrious float builder known for the New Orleans Mardi Gras parade, to help with some of the key floats. “Barry Kern was amazing and so helpful,” Jimenez recalls.

Big things came together very quickly.

The inaugural 2014 parade’s turnout astounded everyone.

Approximately 100,000 attendees took officials by surprise.

The City was expecting a good crowd, but there were “massive amounts of people here,” exclaimed a reporter during the first parade’s live broadcast.

Rodriguez reflects on the underlying foundation of the parade’s success: “The reason we had a parade this size is because of the partnerships we have in our community.”

The initial concept was modest. “When we first had the idea, we thought we might have one float and one balloon and some marching bands,” recounted Carina Jimenez, deputy director of programs for McAllen Parks & Recreation. The outcome, however, exceeded expectations: “Before we knew it, we had a full lineup of Macy’s Thanksgiving Day Parade-style balloons and over 35 floats.”

The endeavor was far from solitary. To pull off an event of the caliber imagined by the City, they needed experience.

“We worked with Jean McFaddin, the former director of the famous Macy’s Thanksgiving Day Parade,” Jimenez continued.

Joe Vera, McAllen’s Assistant City Manager, leveraged his long-standing friendship with McFaddin through the International Festival and Events Association, drawing her into the fold to lend her extraordinary expertise on producing a large-scale holiday parade.

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The first parade was presented by La Plaza Mall and powered by Bert Ogden Motors. “Without hesitation, Bert Odgen stepped in on year one and has provided all the vehicles we needed every year ever since without question,” said Jimenez.

Launched as the largest holiday and helium balloon parade in Texas, the event featured 40 floats, each a product of three weeks of laborious love. McAllen Parks and Recreation took the lead and continues to head the planning and production of the event with the Float Studio building each local float featured in the parade.

Alongside the floats at the inaugural parade were 16 giant helium character balloons and 14 marching bands, along with drill teams and cheer squads from across the region.

The following year saw the attendance swell to about 120,000. In 2016, some of the Dallas Cowboys players added their star presence, and by 2017, the crowd numbers were estimated at a staggering 250,000. Innovative additions such as animated floats and snow machines

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enhanced the magical atmosphere.

2018 marked a new chapter with H-E-B stepping in as the presenting sponsor and Bert Ogden Motors continuing to support the parade’s procession with its vehicles powering each of the floats. Macy’s department store also joined the McAllen Holiday Parade, bringing with them the grandeur reminiscent of their own Thanksgiving Day parade in New York, which attracts millions.

By 2019, the parade had grown to include 50 floats, 14 marching bands, and 39 helium balloons, parading down Bicentennial Blvd. to McAllen Veterans Memorial Stadium before a quarter-million spectators.

The parade also introduced the “Vuelta Zone,” a unique feature inspired by local culture. “The Vuelta Zone originated here in McAllen,” Joe Vera described, sharing how the spontaneous cheer of “Vuelta. Vuelta!” from the crowd turned into a beloved ritual of twirling the balloons like a girl in her quinceañera gown for all to see. Tickets to sit in the South Padre Island Vuelta Zone sell out every year.

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With a nod to the parade’s significant and growing impact, in 2019, Gov. Greg Abbott bestowed upon McAllen the title of the South Pole of Texas. Signs with this designation can be found at key locations around McAllen.

everyone.” The parade’s success is a testament to the unity and dedication of the entire community, with every aspect funded entirely by sponsorships.

As momentum continued to grow, everyone looked forward to the December 2020 parade until everything shut down in March due to the COVID-19 Pandemic.

2020 called for innovation.

McAllen rose to the challenge by transforming the traditional parade into a live virtual celebration, with TV personality Mario Lopez hosting and frontline workers honored as Grand Marshals. “This is the year we re-imagined Christmas,” Jimenez reflects. Floats processed around the stadium in front of bleachers filled with cardboard cutouts, participants wore masks, and safety precautions were at the highest levels.

The parade was rebroadcast on Christmas Day in 83 markets across the US, garnering millions of views and over 87 million advertising impressions.

The community’s eagerness for the return to in-person gatherings post-pandemic was palpable. Embracing a festive “Rockin’ Around the South Pole” theme, the McAllen Holiday Parade welcomed exciting new partners, such as South Padre Island, into its fold. “South Padre Island recognized the value in partnering with us,” City Manager Roy Rodriguez remarked, emphasizing the importance of such alliances. “We truly value these partnerships.” The burgeoning collaborations were mirrored by a surge in spectators. Jimenez shared the turnout: “We had over 265,000 attend the parade in 2021,” and with a note of optimism, she added, “We expect to see that number continue to grow.”

Behind the scenes “This is a huge team effort. Everyone from public works, public safety, transit, traffic operations, and convention facilities to our 2,700 volunteers play a role in creating this experience,” Jimenez proudly states, her voice catching. “Creating the parade for our community and families means a lot to

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Since 2015, the McAllen Holiday Parade has consistently earned accolades from the International Festival and Events Association (IFEA). It secured Gold for the best new event in its inaugural year and went on to clinch Gold for Best Parade in 2017, 2018, 2019, and 2023. A milestone was reached in 2022 when it was awarded the Grand Pinnacle, the highest honor. In 2020, the Parade was celebrated with Gold in the best virtual event category for its innovative “Re-imagining Christmas” experience. Further, because of the City’s approach to top-level event production, it has been recognized as an IFEA World Festival and Event City for 2022 and 2023. McAllen is in good company on the IFEA awards podium with events like the Pasadena Rose Parade and the Kentucky Derby, both of which are well over 100 years old, and cities like Sydney, Australia.

While we celebrate the 10th anniversary of the McAllen Holiday Parade, let us remember that the parade is not just an event; it’s an embodiment of community spirit and a beacon of joy that continues to shine brighter every year.

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D ECEMBER 2, 2023

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GIANT SPINNING BALLOONS

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ILLUMINATED FLOATS

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MARCHING BANDS

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SCHEDULE FOR THE WEEKEND’S FESTIVITIES THURSDAY, NOV. 30 5PM — 11PM

Carnival, Food & Fun

FRIDAY, DEC. 1 5PM — 11PM

Carnival, FREE Concerts, Balloon Preview and Food at Christmas in the Park

SATURDAY, DEC. 2 12PM – 11PM 3:30PM 4:30PM 6:00PM

Carnival and FREE Concert at Christmas in the Park Stadium Gates Open, Street SPI Vuelta Zone Opens, Sky Box Opens Stadium Extravaganza and Fireworks Show Parade Start

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THANK YOU TO ALL OUR SPONSORS PRESENTED BY

POWERED BY

PROUD MEDIA PARTNERS

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STC FOUNDATION UNITING COMMUNITY AND EDUCATIONAL ADVANCEMENT

Photography by Tiffany Miranda & STC Photography Services

The South Texas College Foundation recently hosted its inaugural gala, a sold-out event that raised more than $200,000 for student scholarships thanks to the more than 40 event sponsors and attendees that support STC’s mission of making higher education accessible to everyone.

“This event is a testament to the power of unity, vision and commitment,” said Rodney Rodriguez, Ph.D., vice president of Institutional Advancement and External Affairs. “This is a promise to our students that we will provide the resources they need to succeed and a promise to the Rio Grande Valley that we are committed to changing lives for generations to come.”

STC PRESIDENT, DR. RICARDO SOLIS

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ADRIAN GARCIA, DR. CRIS VALDEZ, ARIANNA VAZQUEZ-HERNANDEZ & SANDRA CAVAZOS

DAVID GUERRA, SALLY FRAUSTRO GUERRA, REP. VINCENTE GONZALEZ & PHARR MAYOR AMBROSIO HERNÁNDEZ

ALEJANDRO GARCIA JR, OLIVA RUBIO, WAYNE JOHNSON & ALMA JOHNSON

DIN SABNANI, JEFF PATTERSON & SYLVIA FLORES

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ROSE BENAVIDEZ

DR. SYLVIA SOLIS, STC PRESIDENT, DR. RICARDO SOLIS & MRS. ESTHER BAKER SOLIS

DR. RODNEY RODRIGUEZ & DR. SYLVIA FLORES

ROBERT ROSWELL, CASSANDRA FROST, MELISSA DIAZ & SAM LOPEZ

OMAR RODRIGUEZ & CARLA RODRIGUEZ

TERRY CANALES, ERICA CANALES, VERONICA GONZALES & RICK VILLARREAL

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S O U T H

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T E X A S

B E H A L F

O F

T H E

C O L L E G E

F O U D A T I O N

T H A N K S

to all our sponsors for a successful gala. Your generosity helps fund scholarships for deserving students.

TITLE SPONSOR

EXECUTIVE

DIAMOND

N ICK & BON N IE G O NZALEZ E D UCAT ION AL S C HO LAR SHI P

P L AT I N U M

MARY K IL LORA N

SC HOLARSH IP

GOLD

MR. PAUL & D R. R ACH E L S AL E

MR. GARY GURW ITZ

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MANUEL BENAVIDEZ JR. LEGACY FUND

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RGVDA’S GLITZY GALA DANCES ITS WAY TO SUCCESS

Photography by: Adrian Alfaro

The Rio Grande Valley Diabetes Association (RGVDA) was profoundly grateful to everyone who participated or attended our 16th Annual “Dancing With The Stars” Gala on October 14, 2023, at the Mission Event Center.

The event sold out with more than 850 attendance and was a huge success. With the support of sponsors, auction donors, committee members, celebrity dancers, professional dancers, and board members, the RGVDA will be able to continue to fulfill its mission of providing free services to Hidalgo residents fighting diabetes.

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CITY HALL UPDATE City of Pharr

118 S. Cage Blvd. | Pharr, TX | 78577

(956) 402-4000

The City of Pharr has been bustling with excitement over new events, projects, and our continued commitment to making our city a model for innovation, opportunities, and growth.

It gives me great pride to see the involvement and commitment of our city staff, community, and local organizations to making a difference in our community. This work ethic is not only a model we set forth for our community, but one which has led our city to also be a model in the nation. From being named a Smart City to helping other communities follow in our footsteps of closing the digital divide, we should all be proud of what we have achieved by working towards overcoming challenges through innovation, collaboration, and seeking new opportunities. Let’s continue breaking the mold and forging forward!

SCAN HERE FOR FULL STORY

The City of Pharr held the first-ever Avocado Festival, with a whopping 7,000 attendees participating in the festivities. The event paid homage to the avocado and featured avocadothemed contests, savory food vendors, lucha libre, vendors, and a performance by a Selena tribute band. The Avocado Festival highlighted the importance of our Pharr International Bridge and its role in crossing 80% of the total volume of fresh avocados from Mexico into Texas to feed America.

BENEFIT: Providing new and exciting community events that promote our vibrant trading economy, local businesses, and boost economic development.

CITY OF PHARR CELEBRATES 10TH ANNUAL START OF THE PRODUCE SEASON

SCAN HERE FOR FULL STORY

City of Pharr officials and Pharr International Bridge (PIB) leaders celebrated the start of the 2023-2024 Produce Season by welcoming guests to this year’s themed event “Making History” which celebrated the event’s 10th year and featured an array of brightly displayed fresh fruits and vegetables in addition to the 2nd Annual “A Taste of Trade.” The PIB continues to be the #1 bridge for produce crossings in the nation, with over 60% of all produce from Mexico crossing through Pharr.

BENEFIT: Celebrating the importance of the Pharr International Bridge, its imports, and its impact on the local, national, and international economy.

CITY OF PHARR SIGNS MOU WITH KIOWA TRIBE TO EXPAND INTERNET ACCESS

On behalf of myself, the members of the Pharr City Commission, our Pharr administration, and employees, we thank you for your continuous support and helping us make Pharr better for the future!

SCAN HERE FOR FULL STORY

Working for you,

Mayor Ambrosio Hernandez, M.D.

@ cityofpharr

CITY OF PHARR HOSTS INAUGURAL AVOCADO FESTIVAL

Dear Pharr Citizens and Families:

October has been a busy month for us as our WE ARE TEAM PHARR and COMMUNITY came together to celebrate and partake in numerous events, while also working hand in hand to make meaningful improvements to our beloved city. From having fun in spooky trails to unveiling a new city monument, and working the land to help reforestation efforts, our community is always united in making Pharr a model community!

pharr-tx.gov

The City of Pharr and the Kiowa Tribe from Hobart, Oklahoma recently signed a Memorandum of Understanding (MOU). Through this innovative collaboration, the City of Pharr will help to create and implement a broadband infrastructure, like TEAMPHARR.NET, that will provide the foundation for the tribe to develop employment opportunities as well as opportunities for schools, residents and small businesses.

BENEFIT: Increasing broadband access and innovation through partnerships, the City of Pharr is recognized as a national leader in broadband connectivity.

City of Pharr and Greater Pharr Chamber of Commerce Host Inaugural Avocado Festival

Nearly 7,000 people attend!

SCAN HERE TO WATCH EVENT RECAP

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RIO GRANDE VALLEY SHINES IN INCLUSIVITY

Photography by Able Riojas

On October 26th, 2023, the Disability Chamber of Commerce - RGV hosted the Texas HireAbility Employer Forum & Lex Frieden Employment Awards in partnership with the Texas Governor’s Committee on People With Disabilities and the Texas Workforce Commission. The Lex Frieden Employment Awards are presented every October in different cities across Texas to coincide with National Disability Employment Awareness Month. The awards recognize businesses, organizations, and individuals who promote an inclusive and diverse work environment.

Over 250 people from different parts of Texas attended the event, which was also broadcast live statewide. We are grateful to all our sponsors and wish to congratulate all the winners, particularly those from the Rio Grande Valley, which include The University of Texas Rio Grande Valley, VAIL Center for Independent Living, Christian’s Cookie House, and Dr. Lidia Fonseca.

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TEXAS HIREABILITY EMPLOYER FORUM & LEX FRIEDEN EMPLOYMENT AWARDS | 2023 OUR SPONSORS

CO-HOSTED BY

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WWW.SOCIALIFERGV.COM

VICTORY TAKES VISION

WWW.VANTAGE.BANK

FIND US www.socialifeRGV.com

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SILENT DISCO A SMASH HIT Make-A-Wish Rio Grande Valley held its first Silent Disco on Thursday, October 26, at the Radisson. This fun night celebrated the joy wishes bring. Adults, children, and families danced the evening away and dressed up in their favorite decade to help raise funds towards the mission of granting life-changing wishes to local children from Hidalgo, Cameron, Brooks, Starr, Kenedy, and Willacy counties with critical illnesses.

For more information about Make-A-Wish Rio Grande Valley and to learn how you can help change the life of a child with a critical illness through the power of a wish, visit wish.org/rgv or email rgv@rgv.wish.org

ERICA DE LA CRUZ & ALBERT CALDELARIA

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"Everything Happens at The Radisson"

2721 S. 1oth St. * McAllen, TX 78503 * 956.682.7234 norma.guevara@radissonamericas.com www.eventsbyradissonmcallen.com

Norma Guevara

Director of Sales & Catering

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MISSION CHAMBER AWARDS A BOOGIE WONDERLAND Photography by Tiffany Miranda A Night of Disco! The Greater Mission Chamber of Commerce Annual Member Awards Gala occurred on Thursday, October 12th, 2023, at the stunning Mission Event Center. This glittering event drew over 250 prominent business leaders from the Mission Community. The evening shone a spotlight on outstanding individuals and organizations, with Deborah Cordova receiving the prestigious Business Leader of the Year award, B2Z Engineering earning the Business of the Year honor, and Paws Fur Help winning the Community Impact Award. The night came alive with the vibrant beats of disco, delectable cuisine, enthusiastic dancing, and heartfelt celebration, making it a memorable and spirited occasion for all who attended.

CJ SANCHEZ & DEBORAH CORDOVA

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KANE DAWSON, LESLY VELEZ, DR. FRANK VELEZ & CHAD NUNNERY

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BRENDA ENRIQUEZ

DONNA BZIBZIAK, DAN BZIBZIAK & ROSIE IBANEZ

JEREMAIS TEZCUCANO, KAYLA TEZCUCANO & JOE REYNA

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COMMUNITY PRIDE

City of Mission MISSION MAYOR NORIE GONZALEZ GARZA DELIVERS STATE OF THE CITY ADDRESS

On October 18, 2023, the City of Mission hosted its first “State of the City Address,” with Mayor Norie Gonzalez Garza delivering her remarks to a packed room of more than 700 attendees at the Mission Event Center.

Attendees included local, state, and federal officials, dignitaries, business and education community members, and other notable guests.

The theme for the event represented the sense of hope found in the “Field of Dreams,” the baseball story that uses the iconic mantra, “If you build it, he will come.” Mayor Garza’s take, “If you build it, they will come,” was intended to outline the foresight the city used to lay the foundation for current and future growth, aimed to attract new businesses, developments, residents, and visitors.

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In her remarks, Mayor Garza weaved in the theme, discussing topics such as strengthening regional partnerships, improving drainage and road infrastructure, enhancing public safety, including police, fire, and emergency services, and fostering health and wellness, among other topics. She stressed that Mission is readily poised and continues to prepare for the exponential growth that is expected to continue.

The event was made possible through the unwavering commitment of sponsors, with 100% of the event’s funding derived from their generous sponsorships.

The excitement in the room by attendees eager to experience this first-ever event of its kind in the City of Mission was palpable from beginning to end.

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EVERY STEP A SYMBOL OF REMEMBRANCE AND SUPPORT

Photography by: Rosie Sauceda

Experience the power of unity and compassion as over 1,500 individuals came together at Mission Regional Medical Center for the 14th Annual Mission Pink 5K Walk/Run for Breast Cancer Awareness. This event shattered records and raised crucial funds for life-saving mammograms for uninsured women in the Valley.

Patients, survivors, sponsors, volunteers, and elected officials, including esteemed figures like Hidalgo County Commissioner Everardo Villarreal and Mission Mayor Norie Garza, all came together to make Mission Pink an unforgettable experience.

The day started with a special invocation by Fr. Roy Snipes, followed by invigorating Zumba warm-ups with Claudia Proa. As the sea of pink flooded the nearby streets, the community united under the powerful slogan, “Her Fight is OUR Fight.”

Kane Dawson, the CEO of Mission Regional, expressed his heartfelt gratitude to the event’s Title Sponsor, H.E.B., as well as Sapphire Sponsors such as the Mission Consolidated Independent School District, the City of Mission, Beautilase MedSpa, Telemundo, and SOCIALIFE Magazine.

If your organization is interested in being a part of the next Mission Pink, please contact Paola Lopez at (956) 323-1150 or via email at Plopez3@ primehealthcare.com.

ARTEMIO GARCIA, IRENE TAGLE, & SAM YBARRA

ERIK RODRIGUEZ, RAUL CANO, KENNETH MARTINEZ, & ELIUD MORENO

ERIKA TEJEDA, CRISTAL LOZANO, & LUISA ALVAREZ

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14TH ANNUAL

Mission Regional Medical Center

14TH ANNUAL

MISSIONPINK 5K

MISSIONPINK

FOR BREAST CANCER AWARENESS

!

!

U O Y K N A H T R U O L L A O T S R SO

N O SP

r o s n o p S

Title

Sapphire

Emerald Jade Pearl Store 395

, 6786 Stores 6098

& 6850

gional Mission Re nter Medical Ce 956-323-1

700

Member of

Prime Healthcare

SPICE

HO CARE IONATE E S , L L C. COMPASS S E R V I C

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Commercial & Investment Tour

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The RGV Partnership collaborates with cities in the Rio Grande Valley to conduct commercial and investment tours. These tours showcase regional development projects, available land, and investment opportunities, fostering economic growth and collaboration in the area.

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HISPANIC CHAMBER’S PHANTOM OF THE GALA A SHOW STOPPER Photography by Adrian Alfaro The RGV Hispanic Chamber of Commerce’s The Phantom of the Gala was a sold-out success. The night was filled with laughter, dancing, and plenty of networking. Attendees enjoyed a lovely ballet and opera performance from Deborah’s Case Academy and Rio Grande City Commissioner Place 4 Albert Escobedo.

Before closing out the night, The RGV Hispanic Chamber awarded The Corporations of the Year Awards as well as the Golden Eagle Award. None of this would have been possible without the engaged and passionate community that we have built together here in the Rio Grande Valley. Your presence, enthusiasm, and support were invaluable in creating a memorable experience for all. The RGV Hispanic Chamber hopes to see you at our next event! Contact 956-928-0060 if you’re interested in joining RGVHCC Membership.

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rgv hISPANIC chAMBER pHANTOM OF THE gALA

THANK YOU SPONSORS GOLD

silver

Bronze

Thank you for your support! www.socialifeRGV.com

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MANIC MONDAY AT HACIENDA SAN MIGUEL Photography by: Tiffany Miranda On October 2nd, the RGV Hispanic Chamber held their Manic Monday Mixer at Hacienda San Miguel, off 23rd Street in McAllen. Those who attended discussed the RGVHCC’s upcoming 2024 Major Events like the Latina Leadership Conference & the RGVHCC’s newest Men’s Conference in June. The RGVHCC Manic Monday Mixers are open to the public. They are designed to allow Chamber Members a constant flow of networking opportunities, all while supporting local businesses around the RGV. Catch us at our next Manic Mixer on December 4th at Legacy Event Center from 5:30 - 7:30 pm. For more information on upcoming events, please contact 956-928-0060

DR. NATHANIEL DE LA CRUZ & DR. MELISSA URIEGAS

KIMBERLY ESCOBAR & ARNOLD RAMSEY

DR. SYLVIAANDRE FLORES & JASON GONZALEZ GARCIA & ROCIO VILLALOBOS

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SYLVIA MORALES, DINA SABNANI & ROCIO VILLALOBOS

DENISE MALDONADO, CRISTINA SOLIS-WILSON & ALEX REYNA

OVED ZAMORA & AZIZ SHOWERY

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DID YOU KNOW

Rio Grande Valley onions have been making headlines for over 100 years?

By Dr. Kimberly Selber

The Rio Grande Valley, a region rich in agricultural heritage, has a fascinating history with one of its key crops: onions. This story spans over a century, intertwining the region’s development with the evolution of onion cultivation.

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nions are believed to be one of the oldest cultivated crops, integral to the prehistoric diet. Their durability, ease of transport, and adaptability to various soils and climates made them ideal for early agriculture. Not only were onions a crucial food source, but they also played a significant role in hydration, and their ability to be dried and preserved made them invaluable in times of food scarcity. Although the precise origins of onions remain elusive, ancient records highlight their significance in nutrition, art, medicine, and even mummification practices.

In Ancient Egypt, for example, onions were revered, symbolizing eternity, and were often buried with pharaohs as sacred offerings.

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ONION FARMING IN SOUTH TEXAS The rise of onion farming in South Texas took off in the early 1900s. In 1904, farmers cultivated about 500 acres of onions, setting the stage for a significant shift in the area’s agricultural landscape. This trend experienced a swift expansion, and by 1929, the region’s onion production had skyrocketed, reaching more than sevenfold the quantity recorded in 1907.

THE ONION RACE TO NEW YORK In 1926, an intriguing competition captured public interest: the race to transport onions from the Lower Rio Grande Valley and the Nile Valley of Egypt to New York.

Newspapers nationwide covered this annual event, focusing on the speed and efficiency of these shipments.

Headlines such as “Onion Race Now On From Texas and From Egypt” and “Rival Onions in Annual Race to N.Y.” highlighted this unique rivalry.

According to one Maine newspaper, the Rio Grande Valley “produces enough onions to flavor all the salads in the world. So does Egypt.” So why the rush? Well, whoever got there first would reap the profits. If Texas arrived ahead of Alexandria, Bermuda onions would fetch a higher price. But, if Egypt arrived first, the Texas market would slump considerably. There was more at stake than just a side veggie. The Morning Call of Patterson, New Jersey, reported, “Private leased wires are maintained day and night…to keep a check on the onion race.”

RGV’S ONION INDUSTRY TODAY The post-war period saw a substantial increase in onion production. In the 1950s, Texas emerged as the leading state in onion acreage in the U.S. By 1984, Hidalgo County became the highest-producing county in Texas, accounting for 60% of Texas’s total onion harvest.

Today, onions remain a vital crop in Texas, which ranks 6th in U.S. onion production.

Approximately 55% of Texas’s onions are grown right here in the Lower Rio Grande Valley.

VARIETIES AND INNOVATIONS Texas has developed several onion varieties, like the Rio Bravo Y and Texas Early White. But the crown jewel is the 1015 Texas Sweet Onion, developed by Dr. Leonard Pike and popularized in the 1980s. This variety, known for its sweetness, is a result of extensive research and innovation in onion breeding. And its unique name, the 1015, came from its recommended planting time – mid-October. So popular is the 1015 that it has its own festival called, you guessed it, Texas Onion Fest. This celebration is held every March in Weslaco, where the 1015 was initially developed.

THE OFFICIAL STATE VEGETABLE OF TEXAS In 1997, the Texas sweet onion was designated the Official State Vegetable, acknowledging its historical and cultural significance. This recognition honors the onion and celebrates the farmers, researchers, and communities involved in its cultivation and development over the years.

The history of onions in the Rio Grande Valley is a tapestry of agricultural innovation, economic growth, and cultural significance. From the early 20th century to the present day, onions have been more than just a crop; they’ve been a cornerstone of the region’s identity and a testament to the resilience and ingenuity of its people.

ONE LAST THING Why do onions make us cry when we cut them? Scientifically, their sulfuric compounds are responsible for the tears we shed. Experts say you can mitigate the waterworks by chilling the onions first or cutting them under running water.

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WESLACO: SAFETY FIRST Weslaco has taken a leap forward in ensuring the safety and well-being of its residents with the inauguration of a brand new, state-of-theart Public Safety Building. This impressive 37,000-square-foot facility at 300 South Bridge Avenue will serve as the centralized hub for our dedicated police force, firefighters, and municipal court. With the growth of Weslaco comes increased demands on public safety. This new building symbolizes the city’s determination to adapt and evolve, ensuring that our residents can continue to live in a safe and thriving community.

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SOCIALIFE RGV HISTORY

ALFONSO RENÉ RAMÍREZ: A LEGACY OF LEADERSHIP Kelly Francis-Love, museum archivist

A

lfonso René Ramírez (1923-2009) is perhaps most remembered for serving as the first Hispanic mayor of Edinburg, Texas, from 1963 to 1967.

Throughout his life, however, Ramírez made numerous contributions to his community. A graduate of Texas A&M University and a World War II veteran, Ramírez had careers in politics, education, and publishing.

As an elected official, Ramírez left a legacy of cooperation and public service chosen over private interests. In 1966, he broke his leg in a car accident, but he left his hospital bed to greet farm workers who were on strike. That strike helped spark the Chicano Civil Rights movement in Texas.

As an educator, he recognized that learning multiple languages was crucial to overcoming “misunderstandings between people who speak different languages and have different customs,” as he noted in a speech on Pan-Americanism. Ramírez taught Spanish at Pan American College and developed a bilingual education curriculum that was used in Texas and California by the 1970s.

Through his publishing company, Nuevo Santander Press, he promoted the regional history of South Texas and northeastern Mexico. “Four Generations of Velas,” “Ranch Life in Hidalgo County after 1850,” “Folk Life and Folk Lore of the Mexican Border,” and “Wild Horse Desert: The Heritage of South Texas” are just a few of the titles he published.

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He was proud of his Hispanic roots and helped organize the first Vela Family Reunion at Laguna Seca Ranch in 1984, with more than 1,300 family members in attendance.

Recognizing the importance of his legacy, the Ramírez family donated materials about his life and career to the Museum of South Texas History. By doing so, they entrusted the museum to be the caretakers of this legacy and share it with the larger public through display, research, and publication.

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YOU ARE

Not Alone IF YOU, OR SOMEONE YOU LOVE, IS EXPERIENCING SUICIDAL THOUGHTS, SOUTH TEXAS HEALTH SYSTEM® BEHAVIORAL IS HERE TO HELP. Suicide does not discriminate. People of all genders and ethnicities can be at risk and there is no single cause. It’s important to get to know the warning signs, including: • Self-destructive behavior, such as increased drug or alcohol use • Anxiety, agitation, irritability, aggression, recklessness • Sleeplessness or sleeping too much • Depression or mood swings • Loss of interest • Withdrawing from family and friends • Talking about dying or wanting to die

Voted Favorite Behavioral Health Facility two years in a row.

If you or someone you care about is struggling, South Texas Health System Behavioral is here to provide compassionate care with quality services close to home.

For a confidential assessment or for more information, call our hotline, available 24/7, at 956-388-1300 or visit southtexashealthsystembehavioral.com

Model representations of real patients are shown. Physicians are independent practitioners who are not employees or agents of South Texas Health System. The System shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the nondiscrimination notice, visit our website. 231287761-1851131 10/23

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HARLINGEN GALA: CELEBRATING LEADERSHIP, UNITY, AND COMMUNITY GROWTH The Greater Chamber of Harlingen Annual Gala 2023, held at the Hilton Garden Inn Harlingen Convention Center, convened a diverse group, from accomplished business leaders to committed community advocates.

This event celebrated the past while serving as a launchpad for upcoming initiatives, including the continued CEO Program partnership with Harlingen CISD, the Small Business Grassroots Initiative (SBGI), and the Harlingen Women in Leadership Initiative.

The Gala featured an award ceremony, paying tribute to the remarkable contributions made by individuals and businesses. In doing so, it vividly demonstrated the profound impact of a united community collaborating for excellence and growth.

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annual

2023

Thank you Titanium Partners! www.socialifeRGV.com (956) 423-5440 | 311 E Tyler Ave, Harlingen TX 78550

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GREAT THINGS ARE HAPPENING AT THE CHAMBER! November 2023

State of the County Luncheon November 1st l 11:30-1AM Sold Out!

OFFICE RENT FOR

Upcoming Events

Ribbon Cutting November 8th l 4:30-5:30PM

Join us to welcome Main Street Boutique & Bistro to Harlingen.

You won’t want to miss it!

Veteran Ceremony November 9th l 11-12PM Honoring our Veterans.

Lunch & Learn November 16th l 11:45AM-1PM First Community Bank will be introducing CCS and explains how it works.

Call us to RSVP!

Ribbon Cutting November 17th l 10-11AM

Join us for the grand opening of Serenity & Grace Bakery & Boutique's first brick and mortar location!

December 2023 State of the State Luncheon December 12th l 11:30-1AM Get insights on the current status, achievements, future plans and more.

Call us for more information.

SCAN ME FOR MORE INFO.

These amazing offices are located inside the Greater Chamber of Harlingen building. You’re guaranteed consistent traffic flow throughout the day and have the ability to participate in many Chamber activities.

OFFICE #1: 10.5 X 15.5

OFFICE #2: 10.5 X 12

INCLUDES:

9 × 5 Workstation Fully Furnished AC, light, water, and Wi-Fi is covered under monthly rent Access to Printer and Printing room Access to Chamber Board room (regular working hours) Access to Chamber Training room (regular working hours) All custodial and maintenance cost covered Insurance covered for building cost Access to Chamber lobby common area Turnkey rental space

CALL US FOR MORE INFO.

(956) 423-5440 | 311 E Tyler Ave, Harlingen TX 78550

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Your Mental Health Matters

Compassionate Care Is Just a Phone Call Away When you, or someone you care about, is experiencing a mental health issue, emotionally challenging situation, or substance use-related concern, trust South Texas Health System® Behavioral to provide the compassionate, quality care you deserve.

For more than 30 years, the licensed and experienced professionals at South Texas Health System Behavioral have provided care for people of all ages. We listen to your specific needs and respond with individualized treatment plans that can provide a wide range of inpatient and outpatient options, including:

INPATIENT SUPPORT WITHIN A SECURE AND STRUCTURED SETTING The largest private inpatient program in South Texas, South Texas Health System Behavioral, offers a secure and structured setting with 134 beds for children, adolescents, adults, and older adults.

The goal of inpatient care is to treat and stabilize symptoms of mental health disorders in a timely and confidential manner. The dedicated team here specializes in treatments for everything from anxiety disorders and bipolar disorder to depressive disorders, schizophrenia, substance use disorders, and more.

HELP FOR CHILDREN WITH BEHAVIORAL ISSUES Life’s challenges can affect children in ways that cause stress or behavioral issues. The Kid’s Early Discovery Treatment Program is an inpatient treatment program for children ages 7-12. It focuses on early detection and intervention of behavioral health issues. In this program, children learn ways of coping, and parents learn how to guide them.

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SOCIALIFE RGV HEALTH

INTENSIVE OUTPATIENT PROGRAM WITH A SPECIALIZED LEVEL OF CARE The Intensive Outpatient Program (IOP) offers a specialty level of care to adults 18 and over who experience ongoing symptoms of depression, anxiety, and other emotional hardships that affect relationships and day-to-day activities.

Participating in the IOP program gives you the flexibility to maintain your work or school schedule, allowing you to continue with your responsibilities.

HELP AND HOPE FOR POSTPARTUM DEPRESSION It’s not uncommon for women to experience what’s often called the “baby blues” after giving birth. This can include feelings of stress, sadness, anxiety, loneliness, fatigue and weepiness. But some mothers – as many as 10 to 20 percent* – experience a more serious disorder known as postpartum depression (or PPD). The good news is that postpartum depression can be treated, and there is help and hope at South Texas Health System Behavioral.

If you are experiencing symptoms like loss of interest in things you used to enjoy, constant anxiety or panic attacks, racing thoughts, or thoughts of hurting yourself or the baby, reach out for help. You are not alone. Any woman can become depressed during pregnancy or after having a baby, and it is nothing to feel ashamed or guilty about. Our staff is available around the clock to schedule assessments at 956-3881300.

If you need immediate medical assistance, please contact 911 or seek the nearest emergency room.

HELP FOR THOSE STRUGGLING WITH SUICIDAL THOUGHTS According to the Centers for Disease Control and Prevention, suicide is a leading cause of death – claiming the lives of nearly 50,000 Americans each year. In times of crisis, the team at South Texas Health System Behavioral is here for you. If you are struggling with suicidal thoughts, we are ready to listen to your specific needs and respond accordingly.

In case of a mental health crisis, CALL 988 or seek the nearest emergency room.

If you need immediate medical assistance, please contact 911 or seek the nearest emergency room.

Compassionate care is just a phone call away.

For confidential assessments or more information, call our no-cost hotline, available 24/7, at 956-388-1300 or 888-977-1400 or visit southtexashealthsystembehavioral.com.

South Texas Health System Behavioral received The Monitor’s Reader’s Choice Award for Best Behavioral Hospital for 11 years, including 2023.

2102 W. Trenton Rd. Edinburg, TX 78539

Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System. The System shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations, and the nondiscrimination notice, visit our website.

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LIVE2LEAD HELPS COMMUNITY LEADERS DREAM BIG Photography by Adrian Alfaro It was a beautiful day at Dream Big Facility’s 10th Annual Live2Lead. The event, held on October 20th at the Mission Event Center, brought community leaders together for growth, laughter, and leadership. In a world full of darkness, these leaders shine brightly.

Tremendous gratitude goes to Dr. Pablo Tagle III Chiropractic and Wellness Center, H.E.B, The City of Mission, Big Valley Auto Auction, The City of McAllen, Social Life, and Coffee Zone as they continue to believe in and support our community. There is great hope for our future; we simply need to continue developing our future leaders.

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WHAT THE!~

ETIQUESTIONS Dr. Barbara Baggerly-Hinojosa

What is your number one table etiquette tip to keep in mind? I try very hard to mind my manners at the table, but I am sure I am forgetting something.

The one table etiquette tip that I believe is important to keep in mind is to be careful with how you chew your food. Remember to keep your mouth closed while eating and take small bites so your mouth is not so full you can’t chew well.

It is finally symphony season again, and I want to make sure I understand the etiquette rules when it comes to applause. What should I keep in mind?

Horray for the return of the symphony!!! Knowing when and how to clap is one aspect of concert manners that can be a bit confusing. It is always best to wait until the entire piece of music is over before clapping. However, sometimes, it is hard to know when the piece of music is ending. When in doubt, simply wait until lots of other people are clapping. It is okay to clap loudly and enthusiastically, but do not confuse it with cheering on a football team.

Simply clap without moving around and yelling. The musicians and your neighbors will appreciate it very much.

If the basket of bread is close to me on the table, which way do I pass it around the table?

If the basket of bread is close to you, offer the bread to the person on your left, get a piece for yourself, and then pass it to your right.

Barbara Baggerly-Hinojosa, Ph.D. is a wife, mother, and educator living in the Rio Grande Valley of Texas. She is a graduate of Our Lady of the Lake University with a Ph.D. in Leadership Studies. In addition, she holds an Associate of Arts degree in Education from McLennan Community College, Bachelor of Arts in Interdisciplinary Studies from the University of Texas – Pan American, and a Master of Arts in Educational Supervision from the University of Texas – Pan American. Dr. Baggerly-Hinojosa’s current research is focused on servant leadership, gender issues in leadership, and leadership communication. www.leadershipempowermentgroup.com

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NON-PROFIT SPOT LIGHT

W

omen Together Foundation Inc. (Mujeres Unidas) is a non-profit 501c3 organization that has been in operation for forty-five years and is the only provider of emergency shelter, transitional housing, and supportive services for victims of domestic violence and sexual assault in Hidalgo County. The Mujeres Unidas Emergency Shelter is located in Hidalgo County and has 45 beds, accommodating up to twelve families. The Emergency Shelter provides a safe place to victims of family violence who are fleeing their homes seeking safety. Shelter staff provide advocacy in a safe and comfortable environment through crisis intervention services, safety planning, case management, transportation, individual and group counseling, referrals to medical facilities, and linkage to other social service agencies and community resources. Shelter advocates assist families seeking public housing and/or referral to the Mujeres Unidas Transitional Housing Program.

The Mujeres Unidas Transitional Housing Program (Nueva Vida), built in 2002, is a sixteen-unit apartment complex in McAllen, Texas. Nueva Vida is the only transitional housing program South of San Antonio that provides long-term housing (between 18 and 24 months) for women and their

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children who have left the abusive relationship and need time to focus on attaining their goals to help them become independent and self-sufficient. The Nueva Vida Caseworker coordinates the program activities such as monthly Life Skills sessions, GED, ESL, wellness events, and holiday parties.

The Mujeres Unidas Family Justice Center, located at 511 N. Cynthia Street in McAllen, was built as a one-stop place where victims can access an array of services such as crisis intervention counseling, safety planning, legal advocacy, trauma-informed counseling, support groups and referrals to community resources. Also available are the Men’s Group Counseling sessions offered at the McAllen Satellite Outreach office.

A toll-free Crisis Hotline is accessible 24 hours a day, 365 days per year, to victims of family violence and sexual assault within Hidalgo and Starr County. Victim services are free and confidential.

For more information, visit www.mujeresunidag.org or call 800-580-4879 / 956-630-4878.

SOCIALIFE RGV PRIDE

The Urban Sanctuary is Awesome Family Fun

By Colleen Hook, Executive Director, Quinta Mazatlan

Most of us wish we could spend more time outdoors to enjoy our natural treasures. Studies show that spending time in nature can reduce stress and anxiety. Step into a beautiful urban oasis in McAllen, just minutes from the airport and mall, and Be Happy!

1 Family Fun Quinta Mazatlan is a great place to spend time with your family.

Kids will be fascinated to see the wild birds in the Thornforest.

Friendly walking trails make it easy on the young ones. Our little modern-day dinosaur, the Chachalaca, will greet you, along with other feathered friends, at the front gates. Stop in on Saturdays for STEM Stops at 11:00, 1:00, and 3:00 pm at the Discovery Center, free with park admission.

2 Birding There’s a reason why the RGV is on the list of top 3 birding destinations in the country. The area has documented over 520 different kinds of birds; That is over 90% of those seen in Texas and over 50% seen in North America. Many of the Valley specialty birds call Quinta Mazatlan “home,” such as the Green Jay, Kiskadee, Olive Sparrow, Clay-colored Thrush, Long-billed Thrasher, Plain Chachalaca, Pauraque, Altamira Oriole and Buff-bellied Hummingbird. Keep your binoculars available, as migratory birds are always checking into the B&B!

3 Historic Adobe Home In the middle of the Thornforest is a large adobe home built in the 1930s by Marcia & Jason Matthews. Over 10,000 adobe blocks make up the estate, with a beautiful courtyard reminiscent of the homes in Mazatlan, Mexico. Handmade Talavera Tile archways, Cedar Beams, and Saltillo Tile flooring characterize the Spanish Revival Style architecture.

4 Bronze Forest Sculpture Trail The forest trail features the beautiful sculptures of local artist Douglas Clark. Over 40 bronze sculptures tell the story of our wildlife in the Rio Grande Valley. Clark prefers to work from life, but some sculptures feature rare and endangered species like the wildcats that used to roam south Texas and thus works from old photographs and sketches.

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5 Art Gallery The Valley has a well-known arts community filled with talented artists. Quinta Mazatlan is proud to feature the artwork of Jessica Monroe. Her work is inspired by the natural world, exploring delicate and endangered ecosystems in South Texas.

Monroe has created a custom line of art pieces in small formats for sale at the Nature Gift Store.

6 Nature Gift Store A unique gift store featuring the works of many local artists is located in the historic home. Shop the artist gallery featuring Dan Lopez of 956 Woodworks and Kneely Dawn of Mother Earth Equals Me, selling handmade healing jewelry. You’ll also find Crochet Cactus, Custom Scarfs, Shirts, Caps, Pins, Artist Note Cards, Books, and More.

7 Thursday Night Live On Thursday evenings, enjoy a special program in the park from area educators, authors, chefs, artists, musicians, and more.

Special concerts in the woods are held throughout the season, so please follow Quinta Mazatlan on social media for upcoming events in the woods.

8 Rooted Yoga in the Park Bi-monthly yoga in the park takes place on Wednesday evenings under the twinkle lights of the Old Oak. The yoga classes are designed for all levels and provide your daily dose of Vitamin N-Nature!

9 Forest Stewards Meet new people and form valuable connections by volunteering at Quinta Mazatlan. Forest Stewards meet on Tuesday and Thursday mornings from 9 am to 11 am at 600 Sunset Drive in McAllen. Also, Saturday Tiny Forest plantings are held throughout McAllen once a month—follow Quinta on social media for announcements.

10 Spirit Lifter For many people, time outside brings a smile to one’s face and a warmth to one’s heart. Witnessing beauty and new growth can inspire and calm at the same time.

The beautiful mansion is also available for private rentals for corporate events, dinners, weddings, and other celebratory events. Quinta Mazatlan is open to the public on Tuesday to Saturday, 8 to 5, and Thursday nights till dark. Discover why time spent at Quinta Mazatlan is time wisely invested for you and your family. For more information, contact (956) 681-3370 and follow Quinta Mazatlan on Social Media.

Quinta Mazatlan, McAllen Wing of the World Birding Center 600 Sunset, McAllen, Texas (956) 688-3370

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AI’S MARKETING MAGIC On October 10th, the American Advertising Federation- Rio Grande Valley hosted a sold-out lunch and learn event at the Embassy Suites McAllen Convention Center. Spotlighting the dynamic intersection of AI and advertising, the session featured UTRGV’s Director of Digital Marketing and Marketing Analytics, Alex Garrido. Garrido illuminated how AI transforms marketing, enabling professionals to tackle larger tasks by automating the mundane. Attendees left equipped with insights into AI’s potent capabilities, ready to revolutionize their marketing strategies.

For more information about joining the American Advertising Federation-RGV, visit aafrgv.org.

ALEX GUIRRIDO

A.B. BARRERA, ENRIQUE LEAL & BERNICE SMITH

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WE’VE GONE MAD HATTER!

Photography by: Tiffany Miranda

There was fun, laughter, and “craziness” when the Mad Hatter’s Soiree of the Philippine American Chamber of Commerce of Texas-Rio Grande Valley (PACC- RGV) was held at the Mission Event Center on October 6, 2023. The technicolor event portrayed the chaos and confusion of Wonderland as well as showcasing the unpleasant sides of human nature in the classic Alice’s Adventures in Wonderland.

The annual event was attended by many from the Filipino-American community, dazzling ladies and gentlemen in the RGV, as well as the mayors of San Juan, McAllen, and Edinburg.

DELLA PEREZ RODRIGUEZ, CHRISTINA DEMARA & ROBERT KIRBY

SYLVIA FLORES, NEREIDA SINGLETERRY, RHODORA ROME & RUTCHIE CONTRERAS

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JOY RAUSCH & MARY PEREZ

SARAH MEDINA & LYDIA GONZALEZ

MARTY ETHEREDGE & DR. PHIL ETHEREDGE

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OUT AND ABOUT

What a hot...

Delia’s Tamales

1501 E. Monte Cristo Rd., Edinburg 956-380-2700

602 W. Griffin Pkwy., Mission 956-584-5800

3400 N. 10th St., McAllen 956-627-2532

2000 N. Jackson Rd., Pharr 956-783-7799

4800 S. 23rd St., Ste. #5, McAllen 956-630-3502

106 Nolana Loop, San Juan 956-961-4565

m a T ...

Mony Tamales 1100 N. 23rd St., McAllen 956-627-2450

Las Marias Tamales 2401 S. Jackson Rd., Pharr 956-540-7157

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Sonia’s Tamales 1300 Trenton Rd., Ste. 325, McAllen 956-560-4999

Parra’s Tamales and Restaurant 33478 FM803, Ste. A2, Los Fresnos 956-233-2862

Ybarra’s Tamales 1233 E. Alton Gloor Blvd., Brownsville 956-621-1514

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SUNDAY @ 10:30am

NBC 23 KVEO & SPECTRUM Chn 8

with Vicki Chrysler Hinojosa

For more information on being a guest on our TV show text / call Vicki

956 821-1939

@Texas Outdoor Lifestyles TV Show on NBC 23 KVEO at 10:30am every Sunday

cOME ON BY AND SEE THE GREAT VIEWS FOR YOURSELF! Experience coastal culinary excellence at Barry's Bistro on South Padre Island.

Indulge in breathtaking views, vibrant ambiance, and seaside delights at the soon-to-be Sand Rose Beach Resort.

Once known as La Quinta Inn, Sand Rose Beach Resort has the the ultimate beachfront dining destination at Barry’s Bistro on the Beach.

FROM TIKKA MASALA PIZZA TO CLASSIC BURGERS, WE GOT IT ALL! Scan to view our menu!

Located behind Sand Rose Beach Resort SPI • 956-772-7000 7000 WWW.SOCIALIFERGV.COM Padre Blvd, South Padre Island, TX, 78597

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PET LIFE

KEEPING YOUR DOG SAFE AND HAPPY THIS THANKSGIVING

By Dr. Ruben Castro

Now that Halloween is behind us, it is time to focus on the Thanksgiving holiday.

If you are lucky enough to have the entire Thanksgiving week off, that is one thing to be thankful for! We are right in the middle of the NFL season, and I know many people are looking forward to catching up with relatives, eating great food, and watching football on Thanksgiving Day. We must be aware of all the dangerous food we eat that could be hazardous to our dogs. Unfortunately, some people intentionally feed their dogs their Thanksgiving Day table scraps, not knowing that they are putting their dogs at risk of getting sick or, at worst, unintentionally causing them to die.

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No turkey bones! Where there is a turkey, there are turkey bones. Turkey bones can cause damage to your dog’s digestive tract. According to Kings Crossing Animal Hospital, a dog eating a turkey bone can irritate their digestive tract, which causes them to vomit and/or have diarrhea, leading to dehydration.

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Avoid fatty foods. According to the American Kennel Club (AKC), foods such as ham, sausage, turkey skin, and gravy tend to be fatty, which can cause pancreatitis in dogs. If you see the skin on meat, giving to your dog is not good.

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The AKC also says to ensure your dog does not ingest any sweet foods containing the ingredient xylitol. Xylitol is a natural sugar alcohol found in plants. It is extremely toxic for dogs and is commonly found in sweet foods such as many holiday desserts.

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Some holiday desserts may contain raisins or grapes, which do not contain xylitol but are very toxic for dogs. Be very careful when handling these foods because they roll when they fall and can be difficult to locate and pick up.

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The AKC and the American Kennel Society recommend the following Thanksgiving foods that are safe for your dog to eat in moderation: • Turkey meat – just ensure the meat has no seasonings • Potatoes – sweet potatoes are a great source of dietary fiber &vitamins • Green beans – plain green beans are full of vitamins and fiber • Apples – a great source of fiber & vitamins; just make sure to remove the skin!

• Pumpkin – make sure you feed your dog raw pumpkin (no spices, just plain)

Spending the holidays with family and our dogs can be just what the doctor ordered. All we must do is exercise a little common sense and reasoning, and our dogs will be around for many Thanksgiving meals to come. I wish everyone and their dog a happy and safe Thanksgiving Day!

Dr. Castro is a proud Catholic who is a husband, father, and educator born and raised in the RGV. He is a graduate of Northcentral University with a doctorate in Education with a specialization in Educational Leadership. He also holds a Master of Science in Sociology from the University of Texas-Pan American and a Bachelor of Arts degree in Sociology, with a minor in Psychology from the University of Texas-Pan American. Dr. Castro’s current research focuses on Education, Crime and Deviance, and Race and Ethnicity. He is also the owner of the K&B Dog Learning Cener, Inc. www.kbdoglearningcenter.com

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LOOKING FOR A LOV I N G H O M E S H E LT E R

O F

T H E

M O N T H

Calliope - 2-Year-Old Female Shepherd Mix:

Catalina - 2-Year-Old Female Shepherd Mix:

Calliope is a sweet, light brown Shepherd that has been at our shelter for over 50 days. She arrived with her babies two months ago, and they all got adopted except for her. Calliope thinks it’s about time she found her happy ever after! She is a bit shy at first but warms up to people after a while. Oh, and she loves sticking out her tongue in almost EVERY photo!

Meet the beautiful Catalina! She is a gorgeous shepherd mix and has a tender heart. She is a bit shy but sweet once she has time to calm down from meeting someone new. Her beautiful brown eyes are looking for a forever home. Maybe it’s with you!

Finley - 1-Year-Old Male Labrador/Retriever Mix:

Mac - 2-Year-Old Male Boxer Mix:

It’s Finley time! Finley has been at RGVHS for over a month! He thinks he’s the “goodest” boy, and we can’t disagree! Finley loves his doggie friends, playing with toys, cuddling with staff, and smiling at his favorite people. What’s not to love about Finley?

Big Boy Mac is a handsome hunk who is 63 lbs of lovin’! He has been in and out of our care since February! Mac has a beautiful black coat and loves to explore and run around. He is a gentle giant and super sweet!

View available pets at: rgvhs.org/adopt Foster: rgvhs.org/foster Volunteer: rgvhs.org/volunteer Donate: rgvhs.org/donate 1106 Markowsky Ave, Harlingen, TX, 78550 | (956) 428-1022 | harlingeninfo@hshtx.org 227 Abelino Farias Street, Mission, TX, 78572 | (956) 556-1607 | missioninfo@rgvhs.org

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PROPERTY FOR SALE

INCREDIBLE BUSINESS OPPORTUNITY

Riverside Club • MLS# 399876 • 214 E. Chimney Rd., Mission TX 78572 • One of a kind property located on the scenic Rio Grande River • Turn key - 40 year established income producing business • Riverboat sold separately - Huge income producing tourist attraction • Property can be converted into many possibilities. Currently fully operational restaurant and giant event center for weddings and quincenera’s.

Ronald Moshier (956) 532-8786 ronald.moshier@kw.com

COMMERCIAL TO THE CORE BROKERAGE

LANDLORD REPRESENTATION TENANT REPRESENTATION INVESTMENT SERVICES RETAIL SERVICES OFFICE SERVICES INDUSTRIAL SERVICES PROPERTY MANAGEMENT DEVELOPMENT LAND SERVICES MULTI-FAMILY SERVICES

5 0 8 E . D ove Ave . Mc A lle n, T X 78 5 0 4

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(956) 6 3 1-13 2 2

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November 1-20

Ancient Landscapes of South Texas UTRGV CHAPS Program Charles & Dorothy Clark Gallery UTRGV Edinburg Campus 10 AM -3 PM

November 2

68th Annual Man & Woman of the Year McAllen Chamber of Commerce Embassy Suites McAllen Convention Center 6:30 PM - 10 PM SL

November 3

Music of the Greats Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL Ladies’ Night Out Bingo Food Bank RGV Balli’s Terrace Event Center 6 PM

November 9

11th Annual Boots & Bling Gala RGV Literacy Center Memorial Events Center 7 - 11 PM

November 10

36th Annual Golf Tournament RGV Partnership Foundation Tierra Santa Golf Course, Weslaco 7 AM

November 21

Jesus Christ Superstar Broadway in the Rio Grande Valley McAllen Performing Arts Center 7:30 PM

November 28

Mighty Homes of Hope Habitat for Humanity Northpark Lexus SL

November 29 - December 30 November 4

Access to Hope Gala Esperanza Access Clinics Mission Event Center 6 PM SL

November 8

Friendsgiving Dinner & Auction Capable Kids Foundation Mission Event Center 6:30 PM Hollywood Glamour - Installation & Awards Banquet Edinburg Chamber of Commerce Region One Education Service Center 6:30 - 9:30 PM 112

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McAllen’s South Pole Illuminated Festival McAllen Convention Center Oval Park

November 30

Pretty in Pearls Comfort House McAllen Convention Center 6:30 PM SL Center for Urban Ecology Groundbreaking Quinta Mazatlan 6 PM

December 1

A Touch of Frost Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL

Night of Lights Parade City of Edinburg Downtown Edinburg 7 PM

December 2

McAllen Holiday Parade City of McAllen Bicentennial Blvd.

Wish Upon A Star 5k Run Make a Wish Foundation Rancho Viejo Country Club

December 6

Keep it Ugly - Charity Bowling Tournament American Advertising Federation - RGV Flamingo Bowl, McAllen 6 PM SL

December 7-8

Health Fair The Greater Mission Chamber of Commerce Mission Event Center

December 9-10

The Nutcracker Deborah Case Dance Studio McAllen Performing Arts Center 3 PM

December 14

VIDA’s Annual Gala McAllen Convention Center 6 PM SL

December 15

Ritmo en Fuego Renaissance Cancer Foundation Edinburg Conference Center at Renaissance SL

IF IT’S NOT HERE, IT’S NOT HAPPENING… Send us your event: admin@socialifergv.com

2024 February 3

Shaken Not Stirred Junior League of McAllen Quinta Mazatlan 7 PM - 11 PM SL

February 15

American Advertising Awards Gala American Advertising Federation - RGV Embassy Suites McAllen Convention Center SL

February 17

Puppy Love -The Golden Gala McAllen Convention Center Palm Valley Animal Society 6 - 10 PM

February 23

Lyrical Legenda Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL

March 6

Hats Off to Women of Distinction RGV Hispanic Chamber of Commerce

March 17

Come From Away Broadway in the Rio Grande Valley McAllen Performing Arts Center 7 PM

March 22

Potter and Piano Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL

March 23

Bayou Brewfest Edinburg Rotary Club Ebony Hills Golf Club Bollywood Wishing in Color Make-A-Wish Foundation Mission Event Center 6 PM SL

April 4

Honor Roll Gala Teach for America Mission Event Center SL

April 5

Santa Fe Wine Classic Santa Fe Steakhouse & Cantina Quinta Mazatlan SL

April 6

Vinos Children’s Advocacy Center of Hidalgo and Starr Counties McAllen Convention Center 7 - 11 PM

April 26 Chicago Broadway in the Rio Grande Valley McAllen Performing Arts Center 8 PM

June 19 Men’s MANual for Success Conference RGV Hispanic Chamber of Commerce

September 18 Latina Leadership Conference RGV Hispanic Chamber of Commerce

October 26 Noche De Gala RGV Hispanic Chamber of Commerce

April 18

Moon Over Mazatlán’s 18th Anniversary Gala Quinta Mazatlán

April 19

Spellbound Symphony Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL

April 25

Farm to Fork Idea Public Schools Scholarship Gala Mission Event Center 6:30 PM SL

SL Event Sponsored by SOCIALIFE Magazine

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There is no substitute for experience.

The team at Decibel Communications has a proven track record of providing just-in-time marketing and communication solutions across the country and locally in the RGV for over 20 years.

If you need to make an adjustment in marketing strategy and execution, we can help.

MESSAGE STRATEGY + DEVELOPMENT DIGITAL MEDIA

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REMOTE/CONTACTLESS FILMING SOLUTIONS ALREADY IN USE

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