SOBRASA Brazilian Lifesaving Society
28 Years dedicated to drowning Prevention
I am part of solution, not the problem!
PREVENTION IS SAVING – EDUCATE TO AVOID DROWNING
REPORTER
Anyone can drown, no one should.
27 Brazilian states participated in “Going Blue” movement or carrying out in-person activities or sharing knowledge digitally.
The campaign issued a primary alert about the fact that all of us can drown, regardless of aquatic competence, and that this can be prevented through PREVENTION.
Anyone can drown, no one should.
Declared by the United Nations in 2021, July 25th was chosen to remind us that PREVENTION is the solution to drownings worldwide.
In Brazil, SOBRASA organized the campaign, drawing attention to alarming data :
Every 90 minutes, a Brazilian dies from drowning in the country.
Anyone can drown, no one should.
23 million
People reachs
4.000
Involved Volunteers
Hours of monuments
iluminated in blue
BRAZILIAN RESULTS
391
Participating Institutions
235
Actions in person
1.358
10.864 Monuments lighted-up in blue
“I am part of solution not the problem”
REPORTER
Anyone can drown, no one should.
Brazilian Results
158 million
SOCIAL MEDIA prints
220.000
followers
436
€ 587.289
Generated by spontaneous media
380
Social media posts by SOBRASA
General Press Releases TVs, Radios, Newspapers and digital.
€ 21.584
Execution investment
It does not include 8,000 hours of volunteer work and individual expenses, as well as expenses from institutional partners
REPORTER
Anyone can drown, no one should.
The World Drowning Prevention Day, declared in April 2021 by the United Nations General Assembly resolution A/RES/75/273, is celebrated annually on July 25th. Through this global event, we remember lives lost to drowning, aiming to increase awareness about water safety. A day to wear and embrace blue in your clothing, posts, or illuminate monuments'GOING BLUE'.
“I am part of solution, not the problem”
REPORTER
TAKE an ACTION
If you haven't done so already, TAKE your first action. There are many actions that can be taken as an individual, community, organization, company, and government.
Anyone can drown,
no one should.
IMPROVE an ACTION
If you already work in this field, IMPROVE an action. Seize the opportunity to engage more people and
ADD an ACTION
If you already implement programs, then ADD another one to your repertoire that can reach more people and achieve even better results. There is always something to add.
FOR THE REDUCTION OF DROWNINGS
Drowning has caused over 2.5 million drowning deaths in the last decade. The overwhelming majority of these deaths (90%) occur in low and middle-income countries. In Brazil: 16 Brazilians die from drowning every day, which means ONE every 90 minutes. Drowning claims 4 children's lives per day, and a child dies inside a house every 3 days.
Drowning is the 1st cause of death for children aged 1 to 4, 2nd for ages 5 to 9, and 3rd for ages 10 to 19. The human, social, and economic cost of these losses is unbearably high and entirely preventable.
Anyone can drown, no one should.
How they participated
1st. step – I acted for the sake of life – This was my registration as a participant in the campaign.
2nd step – I identified the biggest drowning-related issue in my field through studying the Burden 2022.
3rd step – I chose an action that would have the greatest impact on my local issue. Any action can save a life, no matter how small it may seem.
4th step – I posted what I did in our Telegram group SOBRASA - So that everyone could participate.
5th step – I posted my action on my social media, tagging @sobrasa #sobrasa #DrowningPrevention #drowning #afogamento @who.
REPORTER
Anyone can drown, no one should.
The problem in the world
One of the most impactful diseases on global health and economy.
235.600 deaths per year.
SOBRASA estimates it to be over 500,000 worldwide.
10 death leading causes for ages 5 to 14.
In low and middle-income countries, over 90% occur in rivers, lakes, wells, at home, and in pools.
50% of all deaths occur in individuals under the age of 25.
3 times more deaths in countries with low/medium income.
37 deaths every hour.
World map of drowning deaths/100,000 population.
Mortality <1.3 per 100,000 pop.
Unknown
Mortality > 3.9 per 100.000 pop.
Mortality 1.3-3.9 per
Anyone can drown, no one should. REPORTER
The problem in BRAZIL
Every 90 MINUTES, a Brazilian dies from drowning.
DROWNING is the:
Men die on average 6.7 times more.
1st cause of death for ages 1 to 4, 2nd cause for ages 5 to 9,
3rd cause for ages 10 to 14, and 4th cause for ages 15 to 24
70% of deaths occur in rivers and dams.
45% of drowning deaths occur before the age of 29.
4 children die from drowning daily.
Teenagers have the highest risk of death.
REPORTER
Anyone can drown, no one should.
The problem in BRAZIL
Every 3 days, ONE child dies from drowning at home.
55% of deaths in the 1 to 9-year-old occur in pools and residences.
45% occur in the summer (Dec to Mar)
Children under 9 years old drown more often in pools and residences.
Children > 10 years old and adults drown more often in natural waters (rivers, dams, and beaches).
Children aged 4 to 12 who know how to swim drown more often due to pool pump suction.
Anyone can drown, no one should.
Every 3 days, a TOURIST dies in Brazil. 31% are tourists from São Paulo, and 22% occur with tourists in the state of Santa Catarina.
The North of Brazil has the highest mortality.
Explore the WHO page that talks about World Drowning Prevention Day
Considering the exposure time, drowning has a 200 times higher risk of death than motor vehicles.
Each drowning death costs € 45,000.00 to Brazil.
Step
A 50% reduction in drowning mortality over 40 years (1979-2021) highlights PREVENTION EDUCATION as the right strategy to fight against this endemic issue.
23.103.530 people reach
Olympic Stadium PARÁ
by regions
NORTH 140.067
BURITI Palace DISTRITO FEDERAL
NORTHEAST 308.857
MIDWEST 254.428
SOUTHEAST 22.124.377
Anyone can drown, no one should.
APPRECIATIONS TO NATIONAL
INSTITUTIONAL PARTNERSHIPS
AABB Brasil - Associação dos funcionários do Banco do Brasil
ACAD Brasil - Associação das Academias
Anhaguera Educacional - Universidades
Azul Airlines
CBDA - Confederação Brasileira de Desportos Aquáticos
COB - Comitê Olímpico Brasileiro
TIM - Telecomunicações
Eco Ponte - Grupo Eco Vias
BAND - Rede Bandeirantes de TV
CEBEM- Comitê Brasileiro de Esportes Masters
CCFEx - Centro de Capacitação Física do Exército
CDEx - Comissão de Desportos do Exército
CONFEF - Conselho Federal de Educação Física
DDM - Departamento de Desporto Militar
Eletromídia
FAB - Força Aérea Brasileira
Instituto Mar Adentro
Marinha do Brasil
Mormaii
Polícia Federal
Roda Gigante (RJ) - Grupo Yupstar
Swim Channel
UNIFA - Universidade da Força Aérea
Metodologia Gustavo Borges
SINDICLUBES
INSTITUTO THEÓFILO
PROFESP - Programa Forças nos Esportes (militares)
Anyone can drown, no one should.
APPRECIATIONS TO NATIONAL INSTITUTIONAL PARTNERSHIPS
TV Brasil
Defesa Civíl Nacional
Rede Globo
SESC - Serviço Social do Comércio
Sociedade Brasileira de Pediatria
Ministério do Turismo
BR Marinas
Exército Brasileiro
G1 - Grupo Globo
SOSSUL
Bandeira Azul
GEAT - Grupo Especializado em Atendimento ao Trauma
UNINASSAU - Universidades Maurício de Nassau
Itaipú Binacional
Congresso Brasileiro de Cirurgia
NAUI - Escolas de mergulho
Superior Tribunal de Justiça do Futebol
The problem
In-person: 3
Illuminated in blue: 8
Digital: 8
People reached: 140.067
actions:
In-person: 45
Illuminated in blue: 23
Digital: 11
People reached: 308.857
actions:
In-person: 3
Illuminated in blue: 7
Digital: 8
People reached: 254.428
actions:
In-person: 132
Illuminated in blue: 1.286
Digital: 65
People reached: 22.124.377
actions:
In-person: 11
Illuminated in blue: 24
Digital: 8
People reached: 275.801
APPRECIATIONS
Anyone can drown, no one should.
TO INSTITUTIONAL PARTNERSHIPS
Of the following Brazilian States
Acre (AC)
Alagoas (AL)
Amapá (AP)
Amazonas (AM)
Bahia (BA)
Ceará (CE)
Distrito Federal (DF)
Espírito Santo (ES)
Goiás (GO)
Maranhão (MA)
Mato Grosso (MT)
Mato Grosso do Sul (MS)
Minas Gerais (MG)
Pará (PA)
Paraíba (PB)
Paraná (PR)
Pernambuco (PE)
Piauí (PI)
Rio de Janeiro (RJ)
Rio Grande do Norte (RN)
Rio Grande do Sul (RS)
Rondônia (RO)
Roraima (RR)
Santa Catarina (SC)
São Paulo (SP)
Sergipe (SE)
Tocantins (TO)
REPORTER
Anyone can drown, no one should.
ARE YOU FAMILIAR WITH our free programs and tools?
DO YOU KNOW our mascots? They help in drowning prevention education!
Download mascots, stickers, and logos for use in the campaign.
LEARN WHO SOBRASA IS
FIND OUT ALL OUR ACCOMPLISHED 2022 ACTIONS
no one should.
“I am part of
”
not the
