To reduce DROWNINGS
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Our Strategy Uniting BRAZIL to reduce drownings through EDUCATION
“I am part of solution not the problem”
Drowning problem in the world
One of the diseases with the greatest impact on global health and the economy. 235,000 deaths per year
TOP 10 causes of death for ages 5 to 14.
SOBRASA estimates that there are more than 500,000 in the world.
In low and Middle-income counties, over 90% occur in rivers, lakes, wells, at home, and in Swimming pools.
3X
50% of all deaths occur under the age of 25. more deaths in low-income and low per capita income countries.
37 deaths every hour.
World map of drowning deaths per 100,000 population
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Drowning problem in Brazil
Brazilians die from drowning every day 15
Teenagers are at the highest risk
47% of deaths occur before the age of 29
David Szpilman & diretoria Sobrasa 2022-26. Afogamento – Boletim epidemiológico no Brasil 2023. Sociedade Brasileira de Salvamento Aquático SOBRASA – Tabelas de mortalidade do DATASUS, acesso em julho 2023. Publicado on-line em http://www.sobrasa.org, julho 2023.
Men die on average 7 times more often
41% occur in the summer
“I am part of solution not the problem” Drowning problem
in Brazil
Every 3 days, a child dies from drowning at home.
3 children die from drowning every day.
Children aged 4 to 12 who know how to swim are more likely to die due to pool pump suction.
62% of deaths in the 1 to yearold age group occur in pools and homes
David Szpilman & diretoria Sobrasa 2022-26. Afogamento – Boletim epidemiológico no Brasil 2023. Sociedade Brasileira de Salvamento Aquático SOBRASA – Tabelas de mortalidade do DATASUS, acesso em julho 2023. Publicado on-line em http://www.sobrasa.org, julho 2023.
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Drowning problem in Brazil
70% of drowning deaths occur in rivers lakes, and reservoirs.
The North of Brazil has the highest mortality rate
Every 2 days, a tourist dies in Brazil
Children over 10 year old and adults are more likely to drown in natural Waters (rivers , reservoirs and beaches .
Each drowning death costs Brazil
US$ 42,424.24
Uniting BRAZIL to reduce drownings through EDUCATION.
“I
am part of solution not the problem”
Drowning problem in Brazil
Drowning is 2nd Leading cause of death for children aged 1 to 4, and the 4th among 5 to 24 yo
Drownings is 200 times greater risk od dying than traffic events
Uniting BRAZIL to reduce drownings through EDUCATION.
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Drowning problem in Brazil
Anyone can drown, no one should.
World Heath Organization (WHO)
DROWNING
The human, social, and economic costs of these loses is intolerably high and entirely preventable.
A 51% reduction in drowning mortality over the 43 ears (19792022) highlights that EDUCATION IN PREVENTION is the right path in the fight against this endemic problem.
THE SOLUTION Educate
not to drown
Do you know what the biggest challenge is?
Brazil has the largest number of lifeguards in the world.
Lifeguards can cover a maximum of 30% of high-risk areas.
More than 90% of deaths occur due to IGNORANCE OF RISKS, NOT RESPECTING PERSONAL LIMITS, and UNKNOWING HOW TO ACT.
Education is the best way to prevent drownings.
Uniting BRAZIL to reduce drownings through EDUCATION.
“I am part of solution not the problem”
THE SOLUTION Educate not to drown
Uniting BRAZIL to reduce drownings through EDUCATION.
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THE SOLUTION Educate not to drown Prevention Programs
Uniting BRAZIL to reduce drownings through EDUCATION.
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THE SOLUTION Educate not to drown
TOOLS Cartoon
videos
Comic
WHO ARE WE?
6,000 volunteers
Everyone working for a cause without receiving any fees or financial support.
WHO ARE WE?
Founded in 1995, it representes Brazil at the International Life Saving Federation (ILS).
Present in all 27 estates of Brazilian federation “I
BOARD OF DIRECTORS
13 directors
56 department heads, and
210 consultants.
“I am part of solution not the
Our main actors 6,000 volunteers
Uniting BRAZIL to reduce drownings through EDUCATION.
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2023 RESULTS
4,067 volunteers, carried out:
✓ 4,873 actions (13 daily),
✓ 13,479 Volunteer hours dedicated,
✓ 314,108 people reached by the actions,
✓ 942,324 family members participating,
✓ 224,758 followers on social media,
✓ 21 million digital impressions,
✓ 37,674 posts,
✓ 1,563 coverage in TV, newspapers, radio, and other media,
✓ 176 million on coverage,
✓ US$ 2,10 million in organic media return,
✓ 1,3 billion views.
Caring for the environment contributes to SOBRASA’s mission of drowning prevention!
5 Susteinable Development Goals chosen by SOBRASA to contribute to the 2030 Agenda (UN) in Brazil.
PARTNERSHIPS in 2024
