The Smart Approach to Selling | Danielle Demerino

The smart approach to selling

Danielle Demerino Real Estate Agent 416.205.0355 ddemerino@royallepage.ca DanielleInTheCity.ca

“Whatever it takes” is my personal motto.

When you choose to work with my team you can guarantee that “whatever” needs to be done gets done… and gets done well.

Selling real estate is my passion along with that you’ll find that my “design + renovate + sell” approach has had tremendous success in contributing to your financial future.

I’m also a mother and a wife; I understand the challenges that come with managing a family–whether you’re buying or selling.

Either way, I promise to take care of you and your family as if you were my own.

Let’s find out what works best for you… and knock it out of the park.

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Meet the Team

DA N I E L L E D E M E R I N O*

SOHAIL MANSOOR**

VA N E S S A C O P E L A N D *

BRITT HUGGINS*

N ATAS H A P R E H N *

PA I G E L I B E R T Y Client Care Coordinator.

** Broker * Sales Representative

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Not like the other guys DA N I E L L E D E M E R I N O Sales Representative.

have made headlines. He has received numerous awards including the Royal LePage Lifetime Award of Excellence for

After 14 years of strong real estate sales,

exceptional sales achievements between

honed negotiation skills, and a knack

2006-2020.

for timing the market –Toronto realtor Danielle is proud of her Chairman’s Club Nominations and for being in the top

BRITT HUGGINS

1% of realtors for Royal Lepage in the

Sales Representative.

country. Her mission is not only to help those in need of her realtor services, but

Britt entered the real estate world in

to give back to local and international

2017. A self-professed HGTV addict, Britt

organizations and charities.

lives for the thrill of watching a home

Danielle enjoys working with all sorts of

well-placed furniture. It’s this passion for

transform with a bit of paint and some buyers and sellers but is most enthusiastic

homes that drove Britt to real estate. She

when creating wealth and financial

loves staging day and thrives on helping

independence for her clientele.

families like hers find the right home for them, whatever their stage of life.

When she isn’t selling the city you can find her singing at her piano with her son Rafi,

A true “taskmaster” at heart–she will not

baking a cheesecake, exploring a new city

let a ball drop and she revels in that “won’t

or working with her partner Sohail on their

quit until the job is done” mentality.

next renovation project.

When Britt’s not helping her clients make a move–and the weather’s nice–you’ll SOHAIL MANSOOR

find her hanging out poolside with the

Broker.

whole family.

Sohail loves helping people find homes,

“Great things in business are never done by one person.

They’re done b y a team of people.”

Steve Jobs

sell their properties, and make smart

PA I G E L I B E R T Y

investments. His clients love his laid-

Client Care Coordinator.

back personality, personal approach and unbeatable real estate knowledge.

Paige is essentially the quarterback of the operation. She makes sure all the

He knows the city (and ‘burbs) like few

details are looked after – that no stone is

others. A self-professed workaholic, he’s

left unturned when it comes to any and

smart, responsive – and maybe a little

every part of the process for our clients.

bit obsessive. If you send him an email

From coordinating with trade partners

at 10pm, chances are, you’ll get a reply

to booking appointments, Paige is there

right away.

to help; and with 10 years of real estate

Sohail is in the top 1% of agents in Canada.

possesses a wealth of industry knowledge

His insights and opinions are often cited

that few can match.

admin experience under her belt, she

in the media and his sales achievements

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Our Objectives ◊

Create a stress-free experience

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Eliminate risks and liabilities

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Negotiate the best price and terms

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have fun!

Our Philosophy

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This is what separates us

WE LISTEN.

WE’RE HANDS ON.

Our motto is “Let’s talk” but we certainly

We’re not one of those Toronto mega

don’t do all the talking. We take the time

real estate teams where you think you’re

to sit down with you and give you the

hiring the big name and get shunted off

personal service and attention you deserve.

to a newbie. We handle things personally.

Customer service is our first priority.

Guaranteed.

W E’ R E C O N N E C T E D.

W E R E S P E C T OT H E R AG E N T S .

We are committed to being experts in all

A N D T H E Y R E S P E C T U S TO O.

things real estate. That means staying up-

Over the years, we’ve built positive

to-date with market trends, statistics, cur-

relationships with many other agents.

rent laws, regulations, and cases that affect

They know we’re professional and capable

the real estate industry – and we use this

– which can go a long way when an offer’s

information to give you the right advice.

on the table.

WE TELL IT LIKE IT IS.

W E G O A B OV E A N D B E YO N D

If a house isn’t worth the asking price (or

(AND THEN SOME).

the price you’re willing to pay for it), we’ll

We do everything we can to make the

tell you. And if we think you’re asking too

experience great. Showings on short

much for yours in a slow market, we’ll

notice? No problem. Need help picking

share our expertise with you on that

colours for your new place? We’ll arrange

as well.

a consultation with an expert. Ready to celebrate your new home? We’ll bring

W E’ R E LOW P R E S S U R E .

Pushy isn’t our style. Our approach is casual yet professional, friendly and accommodating. (Unless, of course, we need to be a bit more aggressive on your behalf).

the bubbly.

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Understanding Market Conditions

“Information is the key to smart real estate decisions.”

What are the latest market stats?

1.

Should we buy first or sell first?

What are the benefits of a pre-listing home inspection?

Is this a good time to sell?

U N D E R S TA N D I N G T H E

M A R K E T CO N D I T I O N S

We’ll give you a clear picture of the current state of the market – both across the city and in your neighbourhood – then help you determine pricing based on demand and establish a strategy to achieve the best price possible.

What impact does this all have on the price?

Which day of the week should the listing start?

Is it a good idea to hold back offers?

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Target Market Analysis Household Income Population Education

2.

TA R G E T M A R K E T A N A LY S I S

Every successful sale starts with a Target

Market Analysis. This helps us determine who our buyer may be and how to reach them. We begin by identifying each home’s best features and benefits, analyzing neighbourhood profiles/ demographics, then tailoring a marketing plan to maximize exposure.

Number of Households

Median Age

Language

% Children

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Marketing Plan

“A refined approach to showcasing your home.”

3.

MARKETING PLAN

We have an in-depth understanding of marketing principles and a dedicated inhouse marketing specialist. Which means your listing will get serious exposure with a comprehensive plan tailored to your property. We never cut corners; your plan will include everything from professional photography, custom print materials, a personalized property site, social media marketing and more, all targeted to reach the right audience.

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Preparations

30 G A R N E T AV E N U E AFTER

4.

P R E PA R AT I O N S

We’ll evaluate your home room by room,

discuss possible changes, then leverage our network of dependable tradespeople to help 30 G A R N E T AV E N U E BEFORE

you do it. Whether it’s a minor touch up or a large scale reno we have you covered and we’ll be there every step of the way.

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Design + Renovate + Sell

5.

D E S I G N + R E N OVAT E + S E L L

This is our specialty. Whether it’s a facelift 93 D E W S O N S T R E E T R E N OVAT I O N BEFORE + AF TER

or full-blown renovation you need, We provide the guidance and the contacts to make sure you’re using your money to its fullest potential. We provide you with a cost-benefit analysis and the option for financing should you need assistance.

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Interest-free Loans

6.

I N T E R E S T- F R E E LOA N S

The last thing you want to do when selling your home is to find extra money to spend on it before you sell. The fact is, that a

home with the right small renovations sells for exponentially more money. At Danielle in the City we offer an interest-free loan of up to $25,000 to help us get your house done RIGHT. Inquire directly for more information.

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Staging

388 R I C H M O N D S T R E E T #701 AFTER

3 88 R I C H M O N D S T R E E T #701 BEFORE

1 32 1 G E R R A R D S T R E E T E A S T #11 AFTER

13 2 1 G E R R A R D S T R E E T E AS T #11 BEFORE

7.

S TAG I N G

Staged homes sell for higher prices. There’s

no denying that. We will help polish your space with options that suit your specific needs and provide a great return. From professional home stagers to furniture rental companies, we’ll come up with the right solution to boost the sales appeal of your home.

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Photography, Virtual Tours + Videos

8.

P H OTO G R A P H Y, V I R T UA L

TO U R S + V I D E O S

High quality photography brings buyers through your door. If a picture is worth a thousand words, then including virtual tours and videos will ensure to get more potential buyers talking about your property, which is an essential part of our overall marketing plan. The visuals we create for your property are interwoven into all marketing materials, including MLS, direct mail, email blasts, property website, social media channels, online advertising and more.

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PRINT MARKETING

As part of our Marketing Plan, we design

custom print marketing materials including post cards, feature sheets, brochures, in house signage and more. Materials are distributed via Canada Post to hand selected neighbourhoods based on our Target Market Analysis.

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Print Marketing

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Social Media

10.

SOCIAL MEDIA

We use the power of social media to reach and engage potential buyers and investors who will be interested in your property. The visual content, compelling copy and website features are used across social media to build a buzz and increase property inquires. Through advertising we target specific locations, demographics and interests groups to ensure your property gets noticed by more people than standard marketing tactics.

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Floor Plans

11.

F LO O R P L A N S

Floor plans are a great marketing tool.

They keep buyers excited about a property long after they’ve visited the home as they M A I N F LO O R 61 5 S Q UA R E F E E T

S E C O N D F LO O R 4 36 S Q UA R E F E E T

can map out how to use each space to suit their needs. However, the importance of these detailed drawings goes far beyond marketing. They also protect sellers from any possible misrepresentations when it comes to size and dimensions of a property.

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Pre-List Inspections

12.

P R E- L I S T I N S P E C T I O N S

Not sure about the true “health” of your home? A

pre-listing home inspection provides clients with a visual evaluation that assesses the condition of their home. The report highlights under-performing housing components, describes items nearing end of life and may include repair estimates. In the case of a condo, we order a status certificate. It gives potential buyers an idea of the health of the building and of the unit itself.

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Agent to Agent Networking

13.

AG E N T TO AG E N T N E T WO R K I N G

Within our many years of business we’ve had the opportunity to work with some amazing real estate agents around the province. We are grateful of our growing network and the agent relationships we continue to build.

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Dynamic Pricing + Offer Strategies

“Better strategies for the best results.”

14.

DY N A M I C P R I C I N G +

O F F E R S T R AT E G I E S

Selecting the right listing price is arguably the most important piece of the puzzle.

Since the market is constantly changing, we make it a point to do a full evaluation of the most recent activity immediately before listing to ensure we get it right.

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Negotiating Offers, Terms + Conditions

15.

N E G OT I AT I N G O F F E R S ,

T E R M S A N D CO N D I T I O N S

It all comes to down to this moment. This is

expertise will ensure you’re doing everything

where we use our savvy skills to bring everyone

that’s legally required of you, and disclosing

together to negotiate a result that’s in your best

everything you need to disclose to minimize

interest. We’ll take you through all the pros

risks. Our job is to negotiate the best selling

and cons, review clauses and conditions, and

price for your property, and to protect you every

determine how to handle possible counter

step of the way.

offers – all while avoiding potential pit falls. Our

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Closing

16.

C LO S I N G

Once that “sold” sign goes up, we keep

working. We process the paperwork, send

it to the lawyers, the bank, and make sure everything goes smoothly right up until the closing date. If anything unexpected comes up, we’re on it (and we’re not afraid to roll up our sleeves).

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Extra Extra!

Read all about it

IN THE NEWS Opinions & Insight Trusted By The Media Over the years, we have made headlines with our sales achievements. We have become a trusted source for the media thanks to our commitment to staying up-to-date with market activity, trends, statistics, laws, regulations, and cases that affect the real estate industry. We use this in-depth knowledge to give you the right advice and avoid potential costly pitfalls.

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Proven Results

“The whole is greater than the sum of its parts.”

Aristotle

Consistently raising the bar.

This represents an average of $40k more for our clients!

111. 9 13.7 1 07.4

DA N I E L L E I N THE CITY T R E B AV E R AG E

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P R OV E N R E S U LT S We have a proven track record of selling homes for more than our competition. It’s the result of a detailed-oriented process that leaves no stone unturned, and a dynamic pricing strategy that is tailored

4.5% Higher

to each of our unique clients and their specific circumstances.

Percentage of Asking Price Jan–Dec 2021

56% Faster Days on Market Jan–Dec 2021

*Based on TREB stats from 2021.

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Record Breaking Sales Highest sale price ever for a semi detached*

Highest price ever per sqft in the building**

85 G I L B E R T AV E N U E * I N W 03 (C O R S O I TA L I A ) AT T I M E O F S A L E Highest price in the building for 2-bed/ 2-bath ¶

3 83 A D E L A I D E S T R E E T E AS T #2 11 * * I N L I B E R T Y LO F T S AT T H E T I M E O F S A L E

1 32 1 G E R R A R D S T E A S T #11 ¶ AT T I M E O F S A L E Highest sale price for a 2-bedroom semi §

RECORD BREAKING SALES Not only do we sell for more than the competition on average, but we regularly break sales records in neighbourhoods and buildings throughout the city. How do we do it? The right preparations, industry experience, an in-depth understanding of the market and a dash of luck.

40 CO R L E Y AV E N U E § I N E 0 2 ( E A S T E N D - DA N F O R T H ) AT T I M E O F S A L E .

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Personalized Property Site Property Video T H E S M A R T A P P R OAC H TO S E L L I N G

Lifestyle Video

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TA I LO R E D M A R K E T I N G P L A N Just Listed Cards

Our Services

Just Listed Social Media Campaign Feature Sheets Prelist Print Campaign Prelist Social Media Campaign Custom Signage AF TER THE SALE

PROGRESSIVE

ENHANCED

CO M P R E H E N S I V E

CONCIERGE TEAM Listing Coordinator

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Dedicated Marketing Specialist

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Appointment Management Included Optional

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Document Processing Move Snap

M A R K E T A N A LY S I S Comparative Market Analysis Target Market Analysis

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Dynamic Pricing + Offer Strategy

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Professional Property Appraisal

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In home Consultation

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Professional Cleaning

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H O M E P R E PA R AT I O N S ●

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Professional Staging

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Packing / Moving

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Storage Rental

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Professional Painting

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Handyman Services

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Landscaping Services

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Renovations + Upgrades L I S T I N G P R E PA R AT I O N S TREB / MLS Listing

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Realtor.ca Listing

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IDX / VOW Feeds

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Creative Copywriting

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Document review and verification

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Professional Photography

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Floorplans

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Pre-listing Home Inspection

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Status Certificate (condos)

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Virtual Tour

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Personalized Property Site

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Property Video

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Lifestyle Video TA I LO R E D M A R K E T I N G P L A N ●

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Just Listed Social Media Campaign

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Feature Sheets

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Prelist Print Campaign

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Prelist Social Media Campaign

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Custom Signage

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Appointment Management

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Document Processing

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Move Snap

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Just Listed Cards

AF TER THE SALE

OUR SERVICES We believe a tailored approach to real estate is the best approach. Which is why each and every one of our clients receives a customized plan that works for their unique situation. Once we choose the package that’s right for you, we’ll fine tune it by choosing the services that will maximize your home value. *We reserve the right to select and provide the services we believe will best achieve your goals.

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Commissions Listing Brokerage

No upfront fees and a satisfaction guarantee

“The price of anything is the amount of life you exchange for it.”

Henry David Thoreau Buyer Brokerage

Agent

COMMISSIONS We are dedicated professionals that are serious about what we do. We are invested in your success and spend considerable time, energy and resources towards the selling process.

The chart above illustrates how a typical commission is divided.

Marketing

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Our Company CA N A D I A N CO M PA N Y + G LO BA L R E AC H

R OYA L L E PAG E

B R O O K F I E L D G LO BA L

With nearly 14,000 agents and

R E LO CAT I O N S E R V I C E

REALTORS®, Royal LePage has an

There are full service offices in Vancouver,

unparalleled network of real estate offices

Calgary, Toronto, Ottawa, Montreal and

across the country, as well as, a dedicated

Halifax and a professional staff of 400 to

relocations division under our parent

serve you. With a network of offices in

company Brookfield Real Estate Services.

Dubai, London, New York, Singapore and

The Royal LePage brand has a strong

corporations in 125 countries and makes

reputation in the industry of providing

85,000 moves a year

Sydney, Brookfield serves the needs of 700

a high level of service and exceptional quality of work - something that we always strive to maintain.

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Giving Back

G I V I N G BAC K

HOMES FOR HOPE

The Royal LePage motto is “Helping you

We help build one home each year for a

is what we do.” For us, that goes beyond

family in need through Homes4Hope.

buying and selling to doing what we can for people in the community. That’s

For those living with a disability in some

why we donate a percentage of every

of the world’s poorest countries, their

commission to the Royal LePage Shelter

housing situation can be unstable

Foundation, make regular contributions

and unsafe.

to Sick Kids, and support other causes close to our hearts.

Providing these families with a safe home of their own is a cornerstone for regaining dignity and hope in life for themselves and their children.

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The skinny on our service counsel she provided over the years was also so appreciated. This is a well connected professional who was able to connect me to everything I needed when I bought and was preparing to sell.

The two best parts: I did not have time nor capacity to ready for the sale and she took care of so many details. I am so grateful how Danielle and her team made the process simple.

In the end, I made a very tidy profit.

If you are looking for someone who gets the job done well and also is a joy to work with - I highly recommend Danielle!”

– Marcel L

“Danielle is a terrific agent, and I’m H E R E’ S W H AT O U R C L I E N T S

so glad to have worked with her; she

H AV E TO S AY

took care of everything and made the stressful experience of selling so easy. She priced my property perfectly,

“Danielle helped me buy and then sell a

so that it sold within days at a price

property in Toronto. I appreciated her

higher than I’d hoped, and with the

comprehensive insight and I got a great

closing date I desired. Danielle was

town house in Leslieville which I lived in

always pleasant and professional, as

for 3 years.

were her caring and easy-to-keep-in-

When it came time to sell it was a no-

touch-with assistants.”

brainer to use Danielle. I was leaving the country and was overwhelmed at the time with many distractions. I can’t tell you how easy she made the entire process for me. In addition, her calm, no-nonsense, confidence was so helpful, the sound

– Rose C.

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“We LOVED our experience working with Danielle to sell our downtown townhome.

Not only is she lovely, but her process is

From our very first conversation

spot on - every step along the way felt so

I knew that Danielle was the right

anymore. And the photographer was able to capture the uniqueness and warmth of my home.

smooth and easy. Selling our home during

Real Estate Agent for me. She

a pandemic comes with a lot of unknowns.

was enthusiastic, personable,

That made us even more appreciative of

empathetic & most of all listened.

her effort to cover everything we could do

She rearranged her schedule to

sold on Wednesday. To say that I was

to ensure buyers were keen to snatch up

work around my busy schedule.

pleased is an understatement, I’m over

our property.

She spent time with me in my

the moon!!!

We’re thrilled with the result. Her

home and created a plan and she

experience and love of the industry stood

was there every step of the way to

out to us right from the start. We’re so

ensure that the plan carried through

happy we chose to work with her and are

successfully.

excited to have her in our corner for our

She kept me informed about next

you 10 Stars. When you’re looking for a

future real estate planning, purchases and

steps and made sure I was ready for

Real Estate agent who not only knows

sales. Thanks so much Danielle!!”

them. I never felt pushed or left out,

the business and has a big heart then

she consulted me every step of the

Danielle is the gal for you.

– Erica F

way. I always felt comfortable.

“Danielle is exactly the type of Realtor I needed. She works hard and earns her commission. Indeed, without Danielle’s engagement, I’m absolutely sure the condo would have sold for less and much slower.

Highly recommend her. She goes above and beyond.”

–M+P

Danielle went above and beyond to ensure this sale and move was as easy as possible for me. She even schlepped books and clothing donations for me. Her team was fabulous!!! The staging consultant did an awesome job. Everything was repainted in a beautiful colour - the new owners don’t need to paint. The staging was stunning. When I saw it, I wasn’t so sure I wanted to move

The property was up on the market on Monday. Two offers on Tuesday, and

Thank you so very, very much Danielle in The City Real Estate - you made a very stressful time enjoyable and easy. 5 Stars isn’t enough - I give

– Barbara Goodman

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Listing Checklist ◊

Copy of survey / floor plan / status certificate (if available)

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Copy of most recent tax bill

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List of upgrades / renovations

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List of inclusions / exclusions

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Recent utility bills / average costs

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Spare key

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Signed listing agreement

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Notes

Danielle Demerino Real Estate Agent 416.205.0355 ddemerino@royallepage.ca DanielleInTheCity.ca

Not intended to solicit those currently under contract with another brokerage.