The smart approach to selling
Questions? askSO. 416.205.0355 askSO@SOandCo.ca www. SOandCo.ca
Our motto is “Let’s talk” but we certainly don’t do all the talking. We take the time to sit down with you and give you the personal service and attention you deserve. Customer service is our first priority
Meet the team
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Meet the team
Britt Huggins*
Sohail Mansoor**
Danielle Demerino*
Shawn Beard*
Jennifer Reyes*
Vanessa Copeland*
Paige Liberty Client Care Coordinator. ** Broker * Sales Representative
Not like the other guys
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Not like the other guys Britt Huggins Sales Representative.
Danielle Demerino Sales Representative.
Britt entered the real estate world in 2017. A self-professed HGTV addict, Britt lives for the thrill of watching a home transform with a bit of paint and some well-placed furniture. It’s this passion for homes that drove Britt to real estate. She loves staging day and thrives on helping families like hers find the right home for them, whatever their stage of life.
After 12 years of strong real estate sales, honed negotiation skills, and a knack for timing the market –Toronto realtor Danielle is proud of her Chairman’s Club Nominations and for being in the top 2% of realtors for Royal Lepage in the country. Her mission is not only to help those in need of her realtor services, but to give back to local and international organizations and charities.
A true “taskmaster” at heart–she will not let a ball drop and she revels in that “won’t quit until the job is done” mentality. When Britt’s not helping her clients make a move–and the weather’s nice– you’ll find her hanging out poolside with the whole family. Sohail Mansoor Broker. Sohail loves helping people find homes, sell their properties, and make smart investments. His clients love his laid-back personality, personal approach and unbeatable real estate knowledge. He knows the city (and ‘burbs) like few others. A self-professed workaholic, he’s smart, responsive – and maybe a little bit obsessive. If you send him an email at 10pm, chances are, you’ll get a reply right away.
“Great things in business are never done by one person. They’re done by a team of people.” Steve Jobs
Sohail is in the top 2% of agents in Canada. His insights and opinions are often cited in the media and his sales achievements have made headlines. He has received numerous awards including the Royal LePage Lifetime Award of Excellence for exceptional sales achievements between 2006-2020.
Danielle enjoys working with all sorts of buyers and sellers but is most enthusiastic when creating wealth and financial independence for her clientele. When she isn’t selling the city you can find her singing at her piano with her son Rafi, baking a cheesecake, exploring a new city or working with her partner Sohail on their next renovation project. Paige Liberty Client Care Coordinator. Paige is essentially the quarterback of the operation. She makes sure all the details are looked after – that no stone is left unturned when it comes to any and every part of the process for our clients. From coordinating with trade partners to booking appointments, Paige is there to help; and with 10 years of real estate admin experience under her belt, she possesses a wealth of industry knowledge that few can match.
Our Objectives
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Our Objectives → Create a stress-free experience → Eliminate risks and liabilities → Negotiate the best price and terms
Our Philosophy
Our Philosophy
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This is what separates us
We listen. Our motto is “Let’s talk” but we certainly don’t do all the talking. We take the time to sit down with you and give you the personal service and attention you deserve. Customer service is our first priority. We’re connected. We are committed to being experts in all things real estate. That means staying up-to-date with market trends, statistics, current laws, regulations, and cases that affect the real estate industry – and we use this information to give you the right advice. We tell it like it is. If a house isn’t worth the asking price (or the price you’re willing to pay for it), we’ll tell you. And if we think you’re asking too much for yours in a slow market, we’ll share our expertise with you on that as well. We’re low pressure. Pushy isn’t our style. Our approach is casual yet professional, friendly and accommodating. (Unless, of course, we need to be a bit more aggressive on your behalf).
We’re hands on. We’re not one of those Toronto mega real estate teams where you think you’re hiring the big name and get shunted off to a newbie. We handle things personally. Guaranteed. We respect other agents. And they respect us too. Over the years, we’ve built positive relationships with many other agents. They know we’re professional and capable – which can go a long way when an offer’s on the table. We go above and beyond (and then some). We do everything we can to make the experience great. Showings on short notice? No problem. Need help picking colours for your new place? We’ll arrange a consultation with an expert. Ready to celebrate your new home? We’ll bring the bubbly.
Our Process Understanding The Market Conditions
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Understanding Market Conditions
“Information is the key to smart real estate decisions.”
What are the latest market stats?
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Should we buy first or sell first?
What are the benefits of a pre-listing home inspection?
Is this a good time to sell?
What impact does this all have on the price?
Understanding The Market Conditions
We’ll give you a clear picture of the current state of the market – both across the city and in your neighbourhood – then help you determine pricing based on demand and establish a strategy to achieve the best price possible.
Which day of the week should the listing start?
Is it a good idea to hold back offers?
Our Process Target Market Analysis
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Target Market Analysis Household Income
Population Education
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Target Market Analysis
Every successful sale starts with a Target Market Analysis. This helps us determine who our buyer may be and how to reach them. We begin by identifying each home’s best features and benefits, analyzing neighbourhood profiles/demographics, then tailoring a marketing plan to maximize exposure.
Number of Households
Median Age
Language
% Children
Our Process Marketing Plan
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Marketing Plan
“A refined approach to showcasing your home.”
3. Marketing Plan
We have an in-depth understanding of marketing principles and a dedicated in-house marketing specialist. Which means your listing will get serious exposure with a comprehensive plan tailored to your property. We never cut corners; your plan will include everything from professional photography, custom print materials, a personalized property site, social media marketing and more, all targeted to reach the right audience.
Our Process Marketing Plan
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Our Process Marketing Plan Preparations
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Preparations
269 David Dunlap Cir. Before
269 David Dunlap Cir. After
20 Farmcote Rd. Before
20 Farmcote Rd. After
4. Preparations
889 Bay St. #1203 Before
889 Bay St. #1203 After
We’ll evaluate your home room by room, discuss possible changes, then leverage our network of dependable tradespeople to help you do it. Whether it’s a minor touch up or a large scale reno we have you covered and we’ll be there every step of the way.
Our Process Marketing Plan Staging
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Staging
41 Ossington Ave. #305 After
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1106 Logan Ave. After
Staging
Staged homes sell for higher prices. There’s no denying that. We will help polish your space with options that suit your specific needs and provide a great return. From professional home stagers to furniture rental companies, we’ll come up with the right solution to boost the sales appeal of your home. 270 Wellington St. West #902 After
1 Shaw St. #109 After
Our Process Marketing Plan Photography, Virtual Tours + Videos
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Photography, Virtual Tours + Videos
6. Photography, Virtual Tours + Videos
High quality photography brings buyers through your door. If a picture is worth a thousand words, then including virtual tours and videos will ensure to get more potential buyers talking about your property, which is an essential part of our overall marketing plan. The visuals we create for your property are interwoven into all marketing materials, including MLS, direct mail, email blasts, property website, social media channels, online advertising and more.
Our Process Marketing Plan Print Marketing
7. Print Marketing
As part of our Marketing Plan, we design custom print marketing materials including post cards, feature sheets, brochures, in house signage and more. Materials are distributed via Canada Post to hand selected neighbourhoods based on our Target Market Analysis.
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Print Marketing
Our Process Marketing Plan Social Media
Social Media
8. Social Media
We use the power of social media to reach and engage potential buyers and investors who will be interested in your property. The visual content, compelling copy and website features are used across social media to build a buzz and increase property inquires. Through advertising we target specific locations, demographics and interests groups to ensure your property gets noticed by more people than standard marketing tactics.
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Our Process Marketing Plan Floor Plans
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Floor Plans
9. Floor Plans
MAIN FLOOR 615 SQUARE FEET
SECOND FLOOR 436 SQUARE FEET
Floorplans are a great marketing tool. They keep buyers excited about a property long after they’ve visited the home as they can map out how to use each space to suit their needs. However, the importance of these detailed drawings goes far beyond marketing. They also protect sellers from any possible misrepresentations when it comes to size and dimensions of a property.
Our Process Marketing Plan Pre-List Inspections
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Pre-List Inspections
10. Pre-List Inspections
Not sure about the true “health” of your home? A pre-listing home inspection provides clients with a visual evaluation that assesses the condition of their home. The report highlights underperforming housing components, describes items nearing end of life and may include repair estimates. In the case of a condo, we order a status certificate. It gives potential buyers an idea of the health of the building and of the unit itself.
Our Process Marketing Plan Agent to Agent Networking (agent feedback)
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Agent to Agent Networking
11. Agent to Agent Networking
Within our many years of business we’ve had the opportunity to work with some amazing real estate agents around the province. We are grateful of our growing network and the agent relationships we continue to build.
Our Process Marketing Plan Dynamic Pricing + Offer Strategies
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Dynamic Pricing + Offer Strategies
“Better strategies for the best results.”
12. Dynamic Pricing + Offer Strategies
Selecting the right listing price is arguably the most important piece of the puzzle. Since the market is constantly changing, we make it a point to do a full evaluation of the most recent activity immediately before listing to ensure we get it right.
Our Process Marketing Plan Negotiating Offers, Terms and Conditions
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Negotiating Offers, Terms and Conditions
13. Negotiating Offers, Terms and Conditions
It all comes to down to this moment. This is where we use our savvy skills to bring everyone together to negotiate a result that’s in your best interest. We’ll take you through all the pros and cons, review clauses and conditions,
and determine how to handle possible counter offers – all while avoiding potential pit falls. Our expertise will ensure you’re doing everything that’s legally required of you, and disclosing everything you need to disclose to minimize risks. Our job is to negotiate the best selling price for your property, and to protect you every step of the way.
Our Process Marketing Plan Closing
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Closing
14. Closing
Once that “sold” sign goes up, we keep working. We process the paperwork, send it to the lawyers, the bank, and make sure everything goes smoothly right up until the closing date. If anything unexpected comes up, we’re on it (and we’re not afraid to roll up our sleeves).
In The News
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In The News
In The News Opinions & Insight Trusted By The Media Over the years, we have made headlines with our sales achievements. We have become a trusted source for the media thanks to our commitment to staying up-to-date with market activity, trends, statistics, laws, regulations, and cases that affect the real estate industry. We use this in-depth knowledge to give you the right advice and avoid potential costly pitfalls.
Proven Results
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Proven Results
“The whole is greater than the sum of its parts.” Aristotle
Consistently raising the bar. This represents an average of $62k more for our clients!†
107% 17 SO&Co. TREB Average
10 102% Proven Results We have a proven track record of selling homes for more than our competition. It’s the result of a detailed-oriented process that leaves no stone unturned, and a dynamic pricing strategy that is tailored to each of our unique clients and their specific circumstances.
5% Higher Percentage of Asking Price Average 2019 - 2021
41% Faster Days on Market Average 2019 - 2021
Based on TREB stats averaged from 2019 - 2021. †Based on market conditions current as of February 2022.
Record Breaking Sales
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Record Breaking Sales Highest sale price ever for a detached bungalow*
Highest price for 2-bedroom unit in the building**
16 Glenshaw *in E03 (East York, Danforth) at time of sale
Highest price in the building for 2-bed/2-bath ¶
80 Mill Street #509 **at the time of sale
260 Merton Street #210 ¶ at time of sale Highest sale price for a 2-bedroom semi §
Record Breaking Sales Not only do we sell for more than the competition on average, but we regularly break sales records in neighbourhoods and buildings throughout the city. How do we do it? The right preparations, industry experience, an in-depth understanding of the market and a dash of luck. 40 Corley Avenue § in E02 (East End-Danforth) at time of sale.
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Personalized Property Site Property Video Our Services
Lifestyle Video
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Tailored Marketing Plan Just Listed Cards
Our Services
Just Listed Social Media Campaign Feature Sheets Prelist Print Campaign Prelist Social Media Campaign Custom Signage After the Sale Appointment Management
Progressive
Enhanced
Comprehensive
Listing Coordinator
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Dedicated Marketing Specialist
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Concierge Team
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Document Processing Move Snap
Market Analysis Comparative Market Analysis
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Target Market Analysis
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Dynamic Pricing + Offer Strategy
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Professional Property Appraisal
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Home Preparations In home Consultation
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Professional Cleaning
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Professional Staging
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Packing / Moving
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Storage Rental
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Professional Painting
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Handyman Services
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Landscaping Services
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Renovations + Upgrades Listing Preparations TREB / MLS Listing
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Realtor.ca Listing
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IDX / VOW Feeds
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Creative Copywriting
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Document review and verification
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Professional Photography
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Floorplans
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Pre-listing Home Inspection
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Status Certificate (condos)
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Virtual Tour
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Property Video
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Just Listed Social Media Campaign
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Feature Sheets
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Prelist Print Campaign
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Document Processing
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Move Snap
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After the Sale Appointment Management
Our Services We believe a tailored approach to real estate is the best approach. Which is why each and every one of our clients receives a customized plan that works for their unique situation. Once we choose the package that’s right for you, we’ll fine tune it by choosing the services that will maximize your home value. *We reserve the right to select and provide the services we believe will best achieve your goals.
Commissions
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Commissions Listing Brokerage
No upfront fees and a satisfaction guarantee
“The price of anything is the amount of life you exchange for it.” Henry David Thoreau
Buyer Brokerage
Agent
Commissions Marketing
We are dedicated professionals that are serious about what we do. We are invested in your success and spend considerable time, energy and resources towards the selling process. The chart above illustrates how a typical commission is divided.
Our Company
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Our Company Canadian Company + Global Reach
Royal LePage
Brookfield Global Relocation Service
With nearly 14,000 agents and REALTORS®, Royal LePage has an unparalleled network of real estate offices across the country, as well as, a dedicated relocations division under our parent company Brookfield Real Estate Services.
There are full service offices in Vancouver, Calgary, Toronto, Ottawa, Montreal and Halifax and a professional staff of 400 to serve you. With a network of offices in Dubai, London, New York, Singapore and Sydney, Brookfield serves the needs of 700 corporations in 125 countries and makes 85,000 moves a year
The Royal LePage brand has a strong reputation in the industry of providing a high level of service and exceptional quality of work - something that we always strive to maintain.
Giving Back
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Giving Back
Giving Back The Royal LePage motto is “Helping you is what we do.” For us, that goes beyond buying and selling to doing what we can for people in the community. That’s why we donate a percentage of every commission to the Royal LePage Shelter Foundation, make regular contributions to Sick Kids, and support other causes close to our hearts.
The Royal LePage Shelter Foundation Established by Royal LePage Canada to combat violence in the home, the Shelter Foundation supports women’s shelters across Canada, and fosters education and prevention programs to help make domestic violence a thing of the past. Royal LePage Realtors® and brokers have raised more than $11 million dollars for the Foundation, all of which has been channeled back into the local community. Royal LePage Canada underwrites 100% of the Foundation’s administrative and operational costs, so every penny raised goes to help those in need.
Rave Reviews
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Rave Reviews “We have relied on Sohail’s services for the past 3 real estate transactions we made and he keeps surpassing our most ambitious expectations: he is a master at making real estate history. The sale of our condo was even news in the Toronto Star! Sohail’s knowledge of the market, his dedication and extraordinary negotiation skills make him the best ally you can have on your team. We have no hesitation in recommending his services to anyone interested in making an awesome deal.” — Sara Jordao
Rave Reviews “I would never make a move in Toronto real estate without Sohail Mansoor. His knowledge and expertise in the market is unsurpassed. His market metrics and strategy paid off, as I got more than I ever thought I would get. Not only does he have a great bedside manner, but is also the consummate professional when it comes to getting the most for your property. Sohail will be my real estate agent for life!” — Brian Roberts
“Sohail is an honest, hard working agent and we would not consider using anyone else. We trust in his experience, knowledge of the city and housing market. He helped us sell two homes, both in record time, even when the economy was taking a hit. Sohail only partners with experienced professionals and we had great experiences with the painters, home inspectors and lawyers he recommended.” — Jason & Claudia Mayne
Rave Reviews
“Sohail Mansoor is an absolute pleasure to work with. Working at over 3 different real estate offices, I have met and worked with many different real estate agents. Sohail is extremely down to earth, honest, helpful, easy going and most of allvery kind. I have referred my friends and family to Sohail and everyone agrees that he is a great person and real estate agent. Searching for a new home or selling your home can be stressful, and I’ve witnessed Sohail minimizing the stresses of his clients, without being pushy or dishonest.” — Jenna Olden-Minchella “Sohail Mansoor recently sold my condominium in Toronto which has to happen quickly due to a work relocation from Toronto to Vancouver. He gave great advice on preparing my property for sale and brought in his team to execute a beautiful and professional staging to show my property in the way it deserved. If you are listing a property or are searching for a property in the GTA, he knows the market inherently well and I wouldn’t hesitate for one second to recommend him. You’re in good hands if you are working with Sohail Mansoor!” — Robert Glen
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“When the time came to sell our family home of fifty-seven years, we met with several agents in order to find someone who had a sympathetic yet realistic vision for the property, a flare for marketing, and a fierce commitment to secure the best outcome. From the very start, Sohail impressed us as a person with tremendous energy and integrity, a solid knowledge and genuine enthusiasm for the real estate market, and a very easy-going yet thoroughly engaged style. We never regretted our decision to work with him. Sohail had a respect for the house as a home and, in helping us get it ready for listing, displayed a wonderful sense of style. He has a tremendous team working with him behind the scenes, from painters and floorers to stagers. We were so pleased with the result: a completely refreshed interior with its own identity.
Above all, Sohail was a dream to work with: easy to contact, and easy to talk with. He always made the time to speak with us, to explain every step of the selling process, and offer advice based on the ever-evolving market. He is calm, pleasant, and funny. He made what could have been a very stressful process seamless from beginning to end. We cannot imagine working with anyone else.”
— Linda Eerme
Listing Checklist
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Listing Checklist → Copy of survey / floorplan / status certificate (if available) → Copy of most recent tax bill → List of upgrades / renovations → List of inclusions / exclusions → Recent utility bills / average costs → Spare key → Signed listing agreement
Notes
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Notes
Sohail Mansoor Broker
Shawn Beard Sales Representative
Vanessa Copeland Sales Representative
Jennifer Reyes Sales Representative
Questions? askSO. 416.205.0355 askSO@SOandCo.ca www. SOandCo.ca
Not intended to solicit those currently under contract with another brokerage.