SMU Style wATCH Five Fashion Moments Capturing Attention on The Hilltop.
Looking for the latest in student style? Just scan the campus to discover the top trends at our au courant institution, Southern Methodist University. Here are five of the boldest style directives we found.
Celebrities, influencers and SMU students — you might wonder what could possibly connect the three. One word: Sambas.
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The coveted title for the “it sneaker” of the moment belongs to Adidas, an athletic brand popular for its affordability and versatility. Founded in 1949, Adidas developed the first Samba in 1950, and it’s been a staple shoe for soccer players ever since. So, how did it make its way from the pitch to the popular crowd? Blame celebrities and influencers, says Jennifer Nisan, founder of FrontRowLive, an international styling and sourcing company. They started wearing Sambas last year, “which initiated the trickle,” she said. “By spring, mainstream had caught on and you couldn’t even get them.”
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Sambas appeal to everyone who wants to be “comfortable and cool,” says Molly West, the CEO and founder of StyledBuy, a New York City-based personal styling company. “It makes sense people love these,” she says. “They’re practical but cute and something everyone can wear, and anytime a trend is as easy as that, people will of course love it and continue to buy.” Sambas would be an even bigger trend on campus, but they remain hard to find. Vera Celaj, a senior, says she got lucky and found her pair while shopping abroad. “I wore them all summer and I still wear them almost every day.” –Maddie Crisp
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