SMU Look Winter 2024/2025 Volume 8 Issue 2

LOOK SMU

WINTER 2024/2025

Go Glam Birkinify Your Bag Can’t Miss Kicks What’s Hot on TikTok

LOUIS VUITTON

Spring Winter 24 /24 25••1 v

JOEL SHAPIRO, 20 ELEMENTS, 2004-2005, NANCY A. NASHER AND DAVID J. HAEMISEGGER COLLECTION.

LOOK SMU

SMU MEDIA PRODUCTION Production Director Meighan Ashford Circulation & Merchandise Coordinator Buck Todd MAGAZINE Editorial Director Leighton Cottrell Assistant Editor Cristiana Montalvan Associate Editor Caroline Pierce Senior Editor Lizzie Sexton Magazine Writer Avery Zolfaghari

THE SITE Digital Director Tyler Martin Assistant Digital Director Mari Sato Digital Writers Dakota Rose, Margo Washburne, Elizabeth Wheeles, Bella Stryker, Isabella Popo, Caroline Cranston FASHION Creative Director Lauren Hastings Assistant Creative Directors Betty Jane Thomas, Olivia Lanning Fashion Editors Emmy Kay Jensen, Ella Miller Model Coordinator Precious Nibigigwe Production Coordinator Eva Guerree Second Production Coordinator Ella McGriff Fashion Assistants Electra Ford, Quincy Nelson, Caroline Stiles, Alexis Perry, Miranda Gonzalez

ART & DESIGN Art Director Maddie Miller Assistant Art Director Angelica Koutsoubis Art Team Holland Poncy, Tami Olujobi, Pamela Iglesis, Carrington Miller Photography Director Arden Eiland Photographers Samantha Hernandez, Morgan Hellebusch, Catherine Ourso, Davis Sinnott

MARKETING Marketing Director Franki Palmer Director of Affiliate Marketing Monet Manesh Sales Team Anna Barbieri, Lucy Hallinan, Giselle Walker EVENTS Event Director Jackie O’Hara Assistant Event Director Ainsley Booth Event Coordinators Kathryn Orr, Sophia Knobbe, Nicole Kleinknecht, Reece McGowan, Maddie Wagner SOCIAL MEDIA Social Media Director Athena Mamatas Instagram Director Emma Glaser Instagram Assistant Olivia Atherton Tik Tok Director Lia Domenech TikTok Assistant Caroline Corcoran Content Creators Cate Cumbie, Lilly James, Sallie Bell Moore, Tessa Trivax

ADVISORS Faculty Advisors Jenny Davis, jennydavis@smu.edu, Andrea Arterbery aarterbery@smu.edu Advising Editors Ethan Lascity, Jayne Suhler Editorial Support Candice Barnhill, Lisa Goodson Executive Director Melissa Chessher 22•• SMU LOOK

CONTENTS For more information on these photos, check out page 32.

EDITOR’S LETTER

05 Go Glam by Leighton Cottrell

QUICK LOOKS 06 Brewing Kindness by Caroline Pierce 08 The Kicks You Can’t Miss by Cristiana Montalvan

WHAT’S TRENDING

10 Less is More by Lizzie Sexton 11 Spot-on Style by Cristiana Montalvan 12 Studded Supremacy by Caroline Pierce 13 Buckle Up by Avery Zolfaghari

ON THE COVER COVER: Model: Mia Verrochi Photography by Arden Eiland GATEFOLD: LEFT TO RIGHT PAGE 1: COLLAGE (CLOCKWISE) Model: Sammy Field For more information on this photo, check out page 10.

Photography by Arden Eiland Model: Luella Bakker-Barink For more information on this photo, check out page 32.

Photography by Arden Eiland

Model: Sammy Field Jeans: GANNI, $295, GANNI Brown heels: Tony Bianco, $160, Tony Bianco Photography by Arden Eiland Models: Dhana Henouda (Left) and Ava Wahlquis (Right) To see more content from this shoot and others check out @smulook on IG and TikTok. Photography by Morgan Hellebusch PAGE 2: Faith Bombito For more information on this photo, check out page 32.

Photography by Arden Eiland

LOOK LIVING

15 Closet Close-Ups by Cristiana Montalvan and Lizzie Sexton

FEATURES

20 Serving Style by Sophia Sinacola 24 Jorts! by Emilie Nelson 26 “Jane Birkinify” That Bag! by Cali Isenberg 28 Click, Post … Passé? by Virginia Wall 30 Do You #DIML? by Arden Eiland 32 Go West by Lauren Hastings

SMU Look magazine is a biannual publication of SMU Look Media, the studentcreated, student-led editorial content brand based in the Journalism Division of Southern Methodist University in Dallas, Texas. All views and opinions published in this magazine and across SMU Look Media platforms do not reflect the views or opinions of SMU, its administration or faculty. For more compelling content, visit us online at SMULook.com and @smulook on Instagram and TikTok. To read this issue and all archived issues of SMU Look, visit Issuu.com/SMULook.

LOOKING BACK

40 Tradition Renewed by Leighton Cottrell Spring Winter 24 / 24 25 • 3 v

sewell

4• SMU LOOK

EDITOR’S F LETTER

From a young age, I always knew I wanted to do something in fashion. Well, maybe not always, but the signs were definitely there. For example, as a tiny tot, I’d strut around the house in my mom’s 10-sizes-toobig heels, refusing to take them off unless absolutely necessary (and even then only after throwing a tantrum).

I’ve always found the world of fashion captivating, even though it’s taken some time to realize that I could turn my love for it into a career as I’m now learning to do as a Fashion Media major here at SMU. But wherever my future in fashion takes me, I know there is one thing that will remain constant: my love for glamour, what it means, and what it brings to my life.

When I think of glamour, the actress Audrey Hepburn comes to mind, though my connection to her has grown beyond her elegant costumes and iconic cinematic roles. Unlike most people, my first encounter with Hepburn wasn’t through the television screen — it was on the dance floor of one of my childhood performances, where each song and costume drew inspiration from her many films. As I grew older, I began to understand that Hepburn’s true glamour wasn’t about the black dress or the pearls. It was about the quiet elegance she exuded in her everyday life, her grace, and most importantly, her generosity.

We’ve seen Hepburn’s style heavily celebrated in pop culture, but her life off-screen tells a more meaningful story of glamour. Hepburn wasn’t just a fashion icon. She was a humanitarian, serving as an advocate for the United Nations Children’s Fund (or UNICEF) and a woman whose beauty was deeply connected to her compassion for others. It’s this multi-faceted version of glamour that I want to explore in this issue. In a world where trends are constantly evolving, where self-expression has taken priority over conforming to expectations, we are continuously redefining what being glamorous means within our own lives.

For me, glamour isn’t about playing dress-up or admiring a perfectly accessorized look. It’s about authenticity and finding what makes you feel like the best version of yourself. In this issue of SMU Look magazine, I want to inspire readers to tap into that inner confidence — whether it’s through an unexpected fashion choice, like rocking jorts (pg. 22) or personalizing your favorite handbag by “Jane Birkinifying” it (pg. 26). Gaining inspiration from figures like Hepburn reminds us that glamour is more than just what you wear. It’s a reflection of how you carry yourself in the world, the things you are passionate about and the individuality you embrace.

As the editorial director of SMU Look magazine, I’m honored and proud to express what makes this publication so truly glamorous to me. The journey to this point hasn’t always been pretty, but holding the final product in my hands — a magazine that represents the hard work of multiple teams, including editorial, design, fashion, marketing and events — has made every step worth it. My hope is that this issue challenges you to think about what glamour means above and beyond fashion, and that this concept inspires you to live boldly, kindly and authentically.

Spring Winter 24 / 24 25 • 5 v

QUICK LOOKS

BREWING

KINDNESS

SMU alum François Reihani’s La La Land Kind Café blends coffee, kindness and community.

By Caroline Pierce Design by Maddie Miller and Holland Poncy

6• SMU LOOK

T

he scent of coffee beans and vanilla syrup fills the air in the Dallas-based La La Land Kind Café, a signal that this place is serious about coffee. But that doesn’t entirely explain the appeal of this bright, cheerful neighborhood spot on Lovers Lane.

What sets La La Land Kind Café apart can be found in its name – kind.

François Reihani, a Southern Methodist University alumnus from Los Angeles founded the company in 2019 to create jobs for young adults transitioning from the foster care system to independence. Today there are 16 La La Land Kind Cafés across Texas and California, with more on the way.

Born in Mexico but raised in Los Angeles, Reihani says he was always entrepreneurial. He began his business degree at University of Southern California, but after visiting Dallas, he says he fell in love with the city and transferred to SMU. After graduation, his first entrepreneurial opportunity arrived when he realized no poke restaurants existed in Texas. Although he had no restaurant experience, Reihani decided to open one in Dallas. He admits it was daunting, but he made it work, and the business prospered.

Soon, however, he began questioning if work was all there was to life.

Around this time, a friend of Reihanis’s sister invited him to a local Court Appointed Special Advocates (CASA) meeting, and Reihani says he found the answers he was searching for. CASA is a nonprofit where community volunteers act as court-appointed advocates for abused children. Hearing the deeply unsettling stories of young adults who had just aged out of foster care pushed Reihani to take action.

His first plan — to hire foster youth at the poke restaurant — didn’t work out, so in 2017 Reihani and his sister launched a nonprofit to assist with housing, school and therapy. But Reihani also realized it was critical to offer employment, too, and that’s how he came up with the concept for the La La Land Kind Café.

“I love building brands and I love this side of hospitality, and that’s why coffee made so much sense to me — just being able to connect with people,” he says. “I’m a people person, so it was a perfect blend of everything I was passionate about.” The café now works in concert with his nonprofit, now called the La La Land Foundation. It provides paid internships along with mentorship, housing support and mental health services, according to the foundation’s website.

The goal, he says, was to create a space where customers could experience happiness from the moment they walk in, whether that came from the bright, joyful store design, the cheerful yellow cups, the delicious coffee or the company’s important purpose.

“La La Land Kind Café was about creating this kind of dream world,” he said, “showing how simple kind acts go a long way, and how, if humans were closer together, how much better it would feel.”

For more information about La La Land Kind Café and locations near you, please visit lalalandkindcafe.com

Spring 24 • 7

THE KICKS YOU CAN’T MISS SMU students share their thoughts on the best sneakers to sport on campus.

By Cristiana Montalvan Design by Maddie Miller and Tami Olujobi

L

et’s be honest: the sneaker market is oversaturated. It can feel overwhelming to find the perfect pair of sneakers that emulate personal style while also being comfortable. To help find the best kicks for every need, over 50 of our trendsetting SMU students took part in a survey to share their thoughts on which sneakers are the top picks in every category.

88•• SMU SMU LOOK LOOK

Most Spotted-on Campus: ADIDAS SAMBA The sneakers, whose first model was introduced in the late 1940s, have withstood the test of time for decades and become a classic for men and women’s fashion worldwide. Its prevalence is proven in numbers — over 60% of students around campus said that Adidas Sambas were the “it sneakers” to have. Since the model has an extreme presence on campus, students have discovered ways to make the shoe unique to them. Over 10% of respondents commented that they change the shoelaces on their Sambas, depending on their outfit choice or overall mood for the day. Other students shared that they like to purchase different color Sambas to differentiate their shoes from others across campus.

Prices start at $100, adidas.com

The Conscientious Choice: VEJA The footwear industry contributes to many problems, from environmental to social impacts, making it essential to know where and how your favorite sneakers are made. In fact, over 56% of students shared that sustainability is important when looking for a new pair of sneakers to purchase. Veja, the brand that has made headlines after being spotted on Kate Middleton, has made it their mission to create sneakers that use ecological materials. The sneakers are not only fashionable for both men and women; they advocate for economic justice and are made using Brazilian and Peruvian materials and techniques.

Prices start at $130, veja-store.com

Splurge-Worthy: GOLDEN GOOSE SUPER-STAR These shoes are like the Goyard bag of sneakers on campus — popular and pricey. Over 35% of respondents noted that Golden Goose Super-Stars are not only splurge-worthy but also the best complement to your day-to-day look. Made in Italy, they come in various fabrics and materials, ensuring plenty of styles to discover and make the perfect new addition to your sneaker collection.

For a sparkly twist, opt for the Super-Star LTD (from $600-$750, goldengoose.com) with a suede star and leather heel tab with crystals. For a stylish on-the-go look, try the Super-Star Sabot in white leather with a shearling lining ($740, goldengoose.com) that will ensure style and comfort.

Prices start at $500, goldengoose.com

The Hidden Gem: ALOHA For students searching for a new pair of kicks that differentiate from others on campus, Aloha’s are the secret find you need. Over 10% of survey respondents noted that this brand deserves just as much recognition as others on this list. It’s the ideal brand for someone who doesn’t want the Samba look but longs for something equally fashionable. Founded in Hawaii over 9 years ago, the brand designs its shoes in Barcelona, Spain, and local artisans in Portugal and Spain craft them. The brand creates sneakers that fit your every desire, from style to sustainability.

Prices range from $170 to $230, alohas.com

Spring 24 • 9

FASHION IN We share the season’s top trends to strengthen your style.

Less Is More Micro shorts are having a major moment this season, especially when made with coolweather materials like leather and suede. But how can such a miniature piece of clothing make such a substantial statement? Credit celebs Hailey Bieber and Emily Ratajkowski, who have been maxing out their street style in micro shorts, plus multiple F/W ‘24 runway moments from luxe brands like Gucci and Dolce & Gabbana.

SMU freshman and real estate major Sophia Nepola says the bold briefs bash societal boundaries and inspire confidence. “I just think they make anyone look good,” she says. And don’t worry about the expensive price tag from designer brands. “My favorite pair are from Superdown, which I bought on Revolve,” she says.

It’s also easy to stay warm in micro shorts — there’s a reason they used to be called hot pants, after all. Nepola recommends layering with tights, an oversized jacket, and boots for a perfect fall look. It’s proof that a little goes a long way.

— Lizzie Sexton, Senior Editor Model: Mia Sherrod Top: Alice + Olivia, $495, Alice + Olivia Shorts: Alice + Olivia, $275, Alice + Olivia Heels: Prada, $1,150, Prada NorthPark

To see a full page of where to shop, see pg. 38 10• SMU LOOK

N FOCUS

WHAT’S TRENDING

Spotted on campus: leopard print. This wild style has prowled in and out of fashion for decades, but the popular print has made a comeback this season thanks to brands like Balmain and Jacquemus, both featured it front-and-center in their F/W ‘24 shows.

Sydney Tabor, an SMU junior and fashion media major, says she has a wardrobe full of leopard print pieces, including a favorite pair of dark-wash jeans from Edwin. Although it’s a bold print, she says the denim tempers the impact, making it “incredibly easy to wear casually or more dressed up.”

If the goal is to go all in, try a chic coat from Zadig & Voltaire or a faux fur number from Mango. Just a bit of big cat goes a long way, too. Whether it’s a belt from Isabel Marant or a buckle ballerina flat from Ganni, there’s never been a better time to walk on the wild side.

— Cristiana Montalvan, Assistant Editor

Model: Julia Zica Dress: Stylist’s own Boots: Jimmy Choo, $1,695, Jimmy Choo

Spot-on Style Spring Winter 24 / 24 25 • 11 v

Model: Shivani Modadugu Top: Alice + Olivia, $295, Alice + Olivia Blazer: Cinq à Sept, $595, Tootsies Jeans: Reformation, $218, Reformation Heels: Stylist’s own

Studded Supremacy

Brat summer may be over, but its edge remains. This season, rebellious '70s punk style makes a comeback, bringing the silver stud along with it. Suddenly, studs are everywhere — on bags, shoes, and jeans along and the effect is not just studded but stunning and sleek. Just look to designers like Area and Alexander McQueen to see the effects of high-fashion hardware on everything from jeans to jackets.

SMU sophomore Quincy Nelson, a fashion media major, says she is here for the trend and is ready to rock her studded Reformation jeans and Zara bag. Nelson notes that she got inspiration from other stylish students on campus. “I decided to experiment with studs myself, and I liked the added dimension,” she says.

Nelson says that studs symbolize confidence for her – she could feel it from the first time she slung her studded purse over her shoulder. “When I wear studs, I feel cool because my outfit is elevated and unique,” she says. And when it comes to style, isn’t that the point?

— Caroline Pierce, Associate Editor

12• SMU LOOK

Photography by Arden Eiland, Samantha Hernandez Styling by Lauren Hastings Additional Styling by Miranda Gonzales, Eva Guerree, Alexis Perry, Ella McGriff, Ella Miller, Alexis Perry Model Coordination by Precious Nibigigwe Text by Olivia Lanning Design By Maddie Miller Modeling by Sammy Field, Shivani Modadugu, Mia Sherrod, Julia Zica

Buckle Up Model: Sammy Field Top: Reformation, $148, Reformation Knox/Henderson Coat: Stylist’s own Skirt: Frame, $278, Frame Belt: Anthropologie, $78, Anthropologie NorthPark Heels: Tony Bianco, $160, Tony Bianco

It might be easy to believe that belts are little more than a necessity — a simple something to catch pants or cinch the waist. But belts aren’t just holding it together this season; they’re holding it down. The statement belt became a defining moment on many top F/W ‘24 runways. There was Chloé’s big-print branding — play a gold chain belt accented with the brand’s name spelled out in elegant yet oversized cursive letters. (Of course, the models wore it with clothes as intended: over the top). At Ralph Lauren, wide belts added a defining Western accent to the collection’s fur and fringe. A runway favorite: a wide leather belt featuring a gold-plated logo and a cowboy riding a horse.

Grace Crowe, an SMU junior and biology major, says she’s been belting out this trend for a while, relying on her own DIY approach of mixing and matching vintage buckles and belts. One of her favorite combos is a vintage Chanel buckle from eBay that she combined with a black belt.

“I love handcrafting my own accessories because it provides me with unique pieces,” she explains. “I love getting to tell a story behind the pieces I wear.”

The best thing about belts is that they always fit and are often ultraaffordable (check out options from brands like Free People or visit a favorite resale site or shop). Either way, just remember to loosen up and have fun.

— Avery Zolfaghari, Writer

Spring Winter 24 / 24 25 • 13 v

CLO SET CLOSE UPS

LOOK LIVING

Step inside the closets of these SMU students to discover the hidden gems and personal style stories behind their favorite wardrobe pieces.

Design By Angelica Koutsoubis

14• SMU LOOK

THE ATHLETE

JACKSON YOUNG Jackson Young has a following of over 18,400 on Instagram and 79,100 on TikTok for his unique personal style that blends two states that have been crucial in his basketball career: Hawaii and Texas.

Young is a senior studying sports management with a minor in liberal studies.

Describe your personal style in three words.

Modern, country, beachy.

By Cristiana Montalvan Photography by Samantha Hernandez

What is your favorite item in your closet right now?

This custom jacket someone made for me. They even made custom shoes to match which have design elements of a cowboy hat and even a surfboard to make it a beachy cowboy vibe for me.

What do you think makes your closet unique?

The mix of vintage clothes with more modern style streetwear.

Who do you get your closet and style inspiration from?

There are a lot of NBA players who dress well, like Shai Gilgeous-Alexander. Devin Booker is probably my biggest style inspiration just because he has that old vintage style from his cars to his clothes. It’s very unique.

What is something of sentimental value in your closet?

My cowboy hat. I got that when I was a freshman, and I have taken it everywhere I’ve been since, even when I went to play for a year in Hawaii.

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THE INFLUENCER

ELLA POTTER MILLS Ella Potter Mills is a trendsetter across multiple platforms.

She has amassed over 24,000 followers on Instagram and over 200,000 followers on TikTok for her unique and personal style. Her content revolves mostly around fashion and beauty.

Mills is a junior studying finance with a minor in psychology.

Describe your personal style in three words.

Colorful, Scandinavian, Sporty.

Who do you get your closet inspo/style inspo from?

I take a lot of inspiration from traveling. In Europe, it’s like they’re not doing it for anyone but themselves. It’s just effortless. I also take inspiration from pop culture. I love costume design from television shows.

What is your favorite item in your closet right now?

Probably my bright pink Isabel Marant sweater. It pretty much encapsulates my style as a whole. It’s relaxed, comfortable and oversized - a good basic.

What’s something you regret buying?

I don’t really regret anything because I take so much time to think about things before I purchase them. The things I don’t wear as often are because they’re a statement or need a steam.

What’s something sentimental in your closet?

My mom’s House of Harlow lace dress she almost donated before I saw it and convinced her to let me keep it.

By Lizzie Sexton Photography by Morgan Hellebusch

16• SMU LOOK

Photos courtesy of Ella Potter Mills

Spring Winter 24 / 24 25 • 17 v

THE CALIFORNIAN

LUCAS KETCHAM KETCHAM LUCAS Coming to Texas from California, Lucas Ketcham found his personal style in the transition. His relaxed fit, casualbut-cool fashion seems to have been pulled directly from a Pinterest board.

Ketcham is a senior studying sports management with a minor in business.

Describe your personal style in three words.

Thrifty, Flashy, Baggy What do you think makes your closet unique?

I have a lot of large logos on my clothes and a pretty big pants collection. I’m a pretty big crew neck/quarter zip guy, and I love hats.

Who do you get your closet inspo/style inspo from?

No one. I think my style definitely evolved on its own when I got to college. [I went] from beachy, Californian to my personal style now.

By Lizzie Sexton Photography by Morgan Hellebusch

THE THRIFTER

18• SMU LOOK

DELANEY PREBLE

What is your favorite item in your closet right now?

I really like my blue and white Nike dunks or my dad’s vintage crew neck from the ‘70s.

Delaney Preble has a wardrobe full of unique vintage designer finds that match her vibrant personality. Growing up in Fort Lauderdale and coming to school in Dallas, her closet reflects a blend of the two vibrant cities.

Preble is a junior studying mechanical engineering with a minor in environmental engineering.

Describe your personal style in three words.

Vintage, eclectic, funky.

What do you think makes your closet unique?

I really enjoy thrifting and going to vintage stores, so my closet is filled with a lot of antique items and purses.

What are your favorite brands?

Cult Gaia, Anthropologie, and Free People.

What is your favorite item in your closet right now?

My red YSL purse because it adds a pop of color to any outfit.

What is something of sentimental value in your closet?

My vintage Vera Wang dress that my great-grandmother gave to my grandmother. It’s really special that it was handed down.

By Cristiana Montalvan Photography by Samantha Hernandez

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The tenniscore trend is in full swing thanks to influential fans and popular players.

By Sophia Sinacola Design and Illustration by Angelica Koutsoubis

20• SMU LOOK

T

ennis gear isn’t just for the court anymore — it’s crossed over the net and into the street, becoming a mainstream fashion phenomenon. There’s even an official term for the trend: tenniscore.

Tenniscore isn’t the same thing as traditional tennis gear. The typical tennis uniform usually includes a short white skirt (or shorts) and a simple tank top or polo shirt, also in white.

Fun fact: white was once the only accepted color for tennis uniforms, a rule that dates back to the sport’s official beginnings in Great Britain in the late 1800s. The color reflected the sport’s heritage as a pastime for the privileged and wearing white remains a requirement for players at Wimbledon, one of the sport’s most prestigious tournaments.

Examples include the iconic tennis brands Lacoste and Wilson, which released collabs with fashion-forward French brand A.P.C. and streetwear giant Kith, respectively. Another is Sporty and Rich, an indie athleisure label that has become a $200 million brand thanks to its nostalgic 1990s take on tennis style and famous fans such as Hailey Bieber. Ultimately, tenniscore resonates with today’s consumer because the styles speak to today’s tastes and lifestyles, says Robert Cordero, a culture correspondent in New York who has written about the connection of fashion and tennis for The Business of Fashion.

“These brands and collabs are responding to this flexible lifestyle need,” he said.

“It’s about bringing fashion to the court and creating a culture around tennis that blends fashion with the sport.”

— Alex Bancilla

Heritage — and the color white — still plays a part in the tenniscore aesthetic; it’s just been given a trendy twist. In a recent article explaining the trend, an Esquire magazine style editor describes tenniscore as “a fusion of what an actual player and a spectator would wear.” It’s about serving up looks that blend the game’s signature staples — think short skirts and polo tops — with modern fashion, including colorful streetwear styles and contemporary non-tennis fashion brands.

So, what’s behind the rise of tenniscore? Experts like Cordero point to two factors: social media buzz surrounding the players’ significant others and the popularity of the sport’s most successful young players.

When tennis fans turned to social media, they followed only the players. Today, it’s the significant others of those players — often referred to as WAGS, short for wives and girlfriends — who are winning the social media game. They draw followings to their feeds first before bringing attention to their tennis star partners.

According to a 2024 report by the market research firm Audiense, when WAGS share an intimate look into their lives with tennis stars, like moments from parties and the personal fashion choices they made

Spring Winter 24 / 24 25 • 21 v

for matches, it expands the aesthetic scope of the game, enhancing the market for tennis-inspired fashion trends.

It’s an idea that Southern Methodist University professor Sarah Brown echoes. “Social media and specifically TikTok trends like GRWM [Get Ready With Me], laid the foundation for WAGS to showcase their game day fits,” says Brown, who holds a doctorate in sports marketing.

“Without social media, people would not have the awareness or connection to the WAGS that they do now. Audiences became captivated by their game day looks and tuned in to see what everyone was wearing.”

But WAGS aren’t the only driver of the trend. The growth of tenniscore can also be attributed to the popularity of young, successful players who prioritize fashion and enjoy a fanbase that does the same. According to Cordero, the latest wave of top Generation Z players grew up shaped by streetwear. “These collaborations and start-ups produce products that respond to what this new generation of players want to wear,” he says.

Alex Bancilla, a manager at the Ohio-based talent agency TopNotch, whose representation includes tennis players, says he sees the same thing. These young players, he says, “are making tennis interesting to young fans in new places, bringing fashion to the court and creating a culture around tennis that blends fashion with the sport.”

“Without social media, people would not have the But the exposure doesn’t stop there, she adds. “During tennis matches, awareness or connection to Take professional tennis player Naomi cameras often focus on the players’ box where WAGS are sitting, recent collaboration with the WAGS that they do now. Osaka’s proudly displaying their perfectly fashion designer Yoon Ahn and Nike. curated game day outfits,” 27, a four-time Grand Slam Audiences became captivated Osaka, Brown says. singles champion, is well known for her fashion-forward style on and by their game day looks Social media influencer Morgan off the court. In August 2024, the Riddle, the girlfriend of top-ranked and the sportswear giant and tuned in to see what designer tennis player Taylor Fritz, illustrates collaborated with the tennis star this dynamic perfectly. Riddle, create a collection of custom everyone was wearing.” tocompetition who has over 400,000 Instagram kits for her to wear followers, was named one of the during her return to the U.S. Open.

— Sarah Brown most famous women in men’s tennis According to nike.com, it includes

by The New York Times last year and specializes in posting stand-out behind-the-scenes tennis content something that she started in 2022 when her TikTok of trying on outfits for the Australian Open went viral.

Now she has an entire TikTok section dedicated to her tennis fits, and her Instagram bio promises that she’s “not cool but my outfits are.”

This past summer, Riddle hosted “Wimbledon Threads,” a video series spotlighting tournament attendees and their fashion choices. She’s even inked a tenniscore-type collaboration deal with Lottie, a New York-based luxury jewelry and lifestyle brand, to launch a gold-plated necklace and bracelet that feature a tennis racket charm.

22• SMU LOOK

performance dresses as well as walk-on skirts and jackets with oversized bows, a look Ahn described to The New York Times as being “Lolita goth.” The brand also launched an apparel collection called Nike Women by Yoon, which hypebeast.com reports as “taking inspiration from vintage school uniforms and classic athletic styles.”

Osaka stars in its ad campaign.

These collections are just the beginning of what is possible, Cordero predicts. As long as players and their fans inspire these collaborations, he says, “more lifestyle brands built around tennis will emerge.”

Sophia Sinacola is a senior studying fashion media with a minor in business.

MADE YOU

LOOK SMU

STAY IN THE KNOW Check out the site at www.smulook.com Follow us on Instagram & TikTok @smulook Read the latest issue at www.issuu.com/smulook Spring 24 • 23

JORTS! The baggy jean shorts that everyone loves to hate are back -- and more popular than ever.

By Emilie Nelson Design by Maddie Miller and Tami Olujobi

W

hat do modelinfluencer Kendell Jenner, brat singer Charlie XCX and comedian Adam Sandler have in common?

They’re all known for rocking jorts – and looking cool doing it.

It’s been decades since “jorts” and “cool” were used together in the same sentence. The baggy, knee-length jeans-shorts hybrid emerged as a fashion trend in the 1990s thanks to their popularity among hip-hop artists who were just beginning to burst into the mainstream music scene. By the end of the 2000s, however, the trend ran its course, and jorts became more than just uncool. They became synonymous with “off-trend ‘dad style’ tackiness,” according to The Washington Post. Until now.

Photos courtesy of Ella Short (Left) and Shaye Youngleson

24• SMU LOOK

Jorts are officially back, confirms Asia Grace, the New York Post’s fashion trend and entertainment writer.

“Jorts are now universally sported by everyone from trendy TikTok tastemakers to the A-listers such as Billie Eilish, Bella Hadid and Emily Ratajkowski,” she says.

Grace also knows who to blame — or thank — for the revival. “The billowy pants are extremely popular amongst the twenty-somethings of Gen Z who are transfixed by the fashion trends of the late 1990s and 2000s,”

tops, blazers and stylish shoes, making them fashionable must-haves.”

“Versatility is so important in fashion — when an item is versatile, it has a

“The younger demographic, with social media as their vehicle, are reviving the style, making the cutoffs cool for all fashion lovers.”

— Asia Grace she says. “The younger demographic, with social media as their vehicle, are reviving the style, making the cutoffs cool for all fashion lovers, regardless of race, creed, culture or religion.”

Social media is also behind the recent elevation of longtime jort-wearer Adam Sandler and his “dad chic” style, Grace says.

Jorts are even having a moment in the luxury fashion spotlight, Grace says.

“Designers such as Gucci, Coach, Louis Vuitton and Fendi have recently sent the wide-legged shorts down the runway, pairing them with tailored

jorts

While nostalgia is behind the jorts revival, are they here to stay?

Catitlin Brax thinks so. The Dallasbased denim expert and vintage boutique owner, known by her nickname, the Denim Whisperer, classifies jorts as a “closet classic” because of their versatility.

longer life,” Brax says. Denim is always a good choice for comfort, she says, and because jorts have a longer hem than traditional shorts, they appeal to everyone who wants to combine comfort with modesty.

"When you can wear an item for more than one purpose, on more than one occasion and style it several different ways,” she says, “you will keep it longer because it fills many voids in the wardrobe.”

Emilie Nelson is a senior studying fashion media and journalism with a minor in Spanish.

‘S

SMU

The Southern Methodist University community has some thoughts on jorts. A September survey asked 104 SMU students, faculty and parents affiliated with SMU to share their thoughts on the jeans-shorts style.

Here are the results:

DO YOU OR WOULD YOU OWN A PAIR OF JORTS?

51% 37.5% 11.5%

I think they are sick.

Not my style.

I hate them incredibly.

DO YOU LIKE JORTS?

59.5% Yes. Banned from 40.5% my closet.

WHAT IS YOUR STANCE ON THE LONGEVITY OF THE JORTS TREND?

59%

Just a trend that’s popular again.

21%

Finally labeled cool enough to join everyday style.

20%

They never left!

Spring 24 • 25

“JANE BIRKINIFY”

THAT BAG! Load up on the ultimate excess-ories — no Birkin required.

By Cali Isenberg Design and illustrations by Angelica Koutsoubis

F

rom high fashion models to TikTok influencers, everyone’s hanging charms, trinkets and other decorations from their handbags right now.

The trend likely started in Spring 2024 when Balenciaga re-issued its City Bag with a new addition — a chaotic mix of hanging charms. Then came Miu Miu’s viral summer runway show, where the Italian brand’s bags were also loaded down with dangling charms, followed by a bag charm collection launched by Loewe, which featured animals, anagrams and vegetables. In October, Miu Miu released the ultimate collection of bag excess-ories, each one a miniature version of an iconic past piece like those uber-popular pink ballet flats from Fall/Winter 2022.

Thanks to TikTok, there’s even the perfect name for this customization craze: “Jane Birkinifying” your bag. It’s a nod to the famous French actress Jane Birkin and the iconic bag that Hermès named for her.

ABOUT THE BAG

There’s really no need to tell anyone who’s into fashion what a Birkin bag is. It’s expensive (prices range from $12,000 to $2 million), stylish and, most importantly, challenging to get no matter the color or size.

Of course, it’s much easier for celebrities to get their hands on one. For example, Kim Kardashian has been snapped by paparazzi dozens of times with many iterations of the bag hanging casually from her arm.

To understand how this trend got it’s name, though, you have to know a bit about Jane Birkin and how the bag came to be. On a flight from Paris to London in 1983, Birkin sat down next to former Hermès executive Jean-Louis Dumas and dropped her signature wicker basket full of personal items on the floor. After Dumas suggested that she

26• SMU LOOK

needed a bag with pockets, Birkin cheekily replied that she’d be happy to carry a Hermès bag if they would make one that could carry all the items she needed as a young busy mom. The Birkin bag was released the following year.

Birkin, who died in 2023, often carried her namesake bag, and, despite its hefty price tag, she told the BBC that she often filled it with junk.

She also was known for hanging charms, beads and ribbons from the handles, and she often slapped stickers onto the leather sides to promote social and environmental causes she supported.

Today, TikTok influencers are referencing Birkin’s bag customization to inspire their own interpretation of the trend. For example, Londonbased TikToker Amelia Liana shares with her half-million followers how she attaches items such as Hermès charms, vintage Celine bracelets and flower hair clips to her own handbag. Influencer Alix Earle, who has over 6.1 million followers on TikTok, recently added a dolphin keychain as a charm to her orange Prada bag to show support for her boyfriend, Braxton Berrios, an NFL player for the Miami Dolphins.

CHARMS FOR ALL

But bag charms aren’t just for Birkins, says Chuck Steelman, chief customer and experience officer at the Dallas-based luxury department store Stanley Korshak. “It’s like creating something that is appealing to you as the consumer,” he says. “It’s like you become the designer.”

Bonnie Smith, a stylist and founder of the Fort Worth, Texas-based SWB Agency, says she always encourages her clients to have fun with their daily looks, and “Jane Birkinfying” your bag is a great way to do it. She’s also following the trend herself. “I’m currently adding Hermès twilly scarves to my handles,” she says, adding that the scarves also make a great accessory to wear in your hair and around your neck.

Even if you don’t own a Birkin, (really, any big purse will do) here are three ways to get in on this charming trend.

SHOW SOME SCHOOL SPIRIT

Start on campus by hitting up your university bookstore to look for spirit-related paraphernalia such as trinkets or keychains to hang on your bag.

STICK IT TO ‘EM

Jane was definitely onto something when she began adding stickers to her Birkin bags. Not only are they super affordable, but you can pretty much buy them anywhere, and they’re a great way to show off your personal feels.

GET (EXTRA) CRAFTY

Head to your local crafts store and grab some standout fabrics. From lace to faux fur, there’s no shortage of materials you can use here. Wrap the fabric around the handles and drape the beads from both sides of your bag. Add small jewels like diamonds and pearls or take a note from Jane, who once hung a Hermès watch from her Birkin, and attach bigger accessories like bangles and charms.

Cali Isenberg is a senior studying fashion media with a minor in advertising.

Spring 24 • 27

Click, Post ... Passé?

Here’s how TikTok is changing two of fashion’s most important jobs.

W

ondering where all of this leopard print and faux fur is coming from?

It might be possible to place some of the blame on Kayla Trivieri, a New York City-based social media influencer. In January 2024, Trivieri made the following announcement to her 229,000-plus followers on TikTok: “Clean girl is out; mob wife era is in, okay?”

And just like that, dressing like a character in The Sopranos became the moment, overriding a pareddown, natural aesthetic that had been dominating social media grids — for a hot minute, at least.

TikTok is notorious for launching and re-launching ephemeral fashion moments — think “Coastal Grandma” or “Cottagecore.” It’s hard to know what they’ll be, where they’re coming from or how long they will last. For the content-consuming public, it’s akin to entertainment. But for those in the fashion business — especially fashion stylists and trend forecasters — it’s changed the way they do business.

That’s because both of these jobs rely on what the fashion industry calls the Trend Lifecycle.

28• SMU LOOK

By Virginia Wall Design and illustrations by Carrington Miller

“C c be o lie in nc nt g er s o ‘o ns ft t u a e — he t ’ b bo n e A ir e y ut xp le v th t r x e e re es Co nt ti nd s he .” me s n of

This concept dates back to the turn of the 20th century, when clothing companies first began tracking styles to predict trends.

Traditionally, the lifecycle consists of five stages — introduction, rise, peak, decline and obsolescence — and trends generally took about 20 years to travel across the full cycle. That time-frame is now obsolete, experts say, and TikTok is to blame.

“It’s the rise of short-form video content like TikTok and Instagram Reels,” confirms Jenna Guarascio, head of content and innovation at Fashion Snoops, a New York City-based agency that predicts fashion trends. Guarascio has 20 years of experience in fashion design and merchandising. When trends appear on social media, she says, they are “more easily consumable and replicable.”

It also makes trends more ephemeral. A trend that starts on TikTok stays viable for only 90 days or so, according to a 2022 article in Business of Fashion about the platform’s lightning-fast trend cycle. If a trend ends up with more staying power, it still maxes in six months.

Fashion stylists are affected by this truncated trend lifecycle because their job depends on dressing clients in clothes that are on-trend or even ahead of the trends.

“Of course, we are always looking for inspiration on the internet and seeing what people are doing,” says Alex Cohen, founder of Styled by Cohen, a Dallas-based wardrobe and fashion styling company.

When she’s not styling high-profile clients who attend events like the Grammy Awards or the Super Bowl, Cohen serves as regional director of Fashion Group International, a fashion industry membership organization.

The rapid cycling of trends is also affecting the trend forecasting industry. Trend forecasters work for fashion developers, designers, marketers and the press, helping them stay on top of upcoming styles like cuts and colors. To do this, they combine research and observation to “locate the source of trends and use their skills and knowledge to make connections between them,” according to Fashion Forecasting, a textbook on the topic.

But Cohen says that when trends cycle at the speed of social media, it can be difficult to ensure that the pieces she sources for her client will retain their relevance, especially when it comes to special events. “Clients often express concerns about trends being ‘out’ by the time of their event,” she says.

“For instance, I’ve had clients hesitate to wear bold patterns like leopard print because they worry it might not be in style anymore.”

“Trend forecasters now need to stay constantly updated and work at a faster pace,” says Chelsea Rousso, a Florida-based fashion designer, author and educator in the fashion industry. Fashion forecasters have always used data analytics and digital information like social media hashtags and e-commerce patterns, says Rousso, but the accelerating trend cycle has forced them to be more data-driven than ever before. “This has shifted their focus from long-term trend predictions to identifying short-term, micro-trends.”

That mob wife-worthy leopard print that is so popular today represents another challenge stylists face thanks to the social media trend churn: educating themselves — and their clients — about trend viability. Although Vogue magazine recently announced that this bold big cat print will be with us through 2024, stylists must often do additional research to determine which trends are likely to have the most staying power, says Jenny B. Davis, a stylist, fashion media professor of practice at Southern Methodist University in Dallas and author of Style Wise, a fashion styling textbook.

This can be a factor when, say, a celebrity client decides whether to wear an item to a high-profile event or a private client decides to invest in a specific outfit, she explains. “It’s a level of client education that wasn’t necessary just a few years ago,” Davis says.

“Clients used to have more time to get adjusted to trends, which allowed them to immediately trust our advice without needing this level of reassurance that we have to be prepared to give.”

Ultimately, stylists and forecasters adapt and make it work — it’s their job, after all. “At the end of the day, we understand that the future isn’t a fixed destination to be predicted, but a landscape of possibilities waiting to be shaped,” Guarascio says.

“Our job is no longer to tell our clients what will happen — we’re here to illuminate unexpected paths of opportunity and guide them in creating their own tomorrow.”

Virginia Wall is a senior studying public relations and strategic communications and fashion media with a minor in journalism.

n't a fixed “ The future is dicted, but a re p e b to n o destinati aiting possibilities w f o e p a sc d n la to be shaped.” scio — Jenna Guara

Spring Winter24 24•/29 25 •

DO YOU

#DIML?

G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO G #DIML #DAY #COLLEGE #OOTD #OUTFITVLO By#DAYINMYLIFEVLOG Arden Eiland G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO Design

by Maddie Miller #DAY #COLLEGE #OOTD #OUTFITV OG #DIML #DAYINMYLIFEVLOG G #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLO

The Tik Tok trend we can’t get enough of.

30• SMU LOOK

Photos courtesy of Ella Potter Mills, Arden Eiland and Charlotte Fargis

W

hen Charlotte Fargis, a senior at Southern Methodist University, sees a Day In My Life, or #DIML, video pop up on her TikTok For You page, she says she can’t look away.

In addition to Fargis, there are hundreds of SMU students posting glimpses of their own day-to-day lives on TikTok using #SMUDIML. Some have voice overs walking the viewer through their daily activities on campus, while others are just random scenes clipped together with fun, upbeat music playing in the background. Some videos feature no talking at all, just the ambient sounds (or ASMR) of the day with no other interruptions. Whatever the format, some SMU students, like Ella Potter Mills, are able to spin their #DIML videos into “I love watching #DIML videos,” Fargis says. “I never get sick of them, even free swag and lucrative collaborations with other companies in exchange when it’s someone who doesn’t have many followers, or you can tell they haven’t OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VLO for posts. been doing it that long, I still am so#DAY interested.” #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VLO OG #DIML #DAYINMYLIFEVLOG #COLLEGE #OOTD #OUTFITVLOG

#DIML

OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VLO Posting#DAYINMYLIFE #DIML videos “romanticizes parts of life that we#SMU wouldn’t#SMUDIML necessarily #VLO #FYP #FORYOUPAGE Fargis, #DAYINMYLIFEVLOG a journalism major, is also no#DAY stranger to creating her own #DIML OG #DIML #COLLEGE #OOTD #OUTFITVLOG romanticize anyway,” says Mills.

“I #FORYOUPAGE think they’re actually #SMU one of the#SMUDIML most #DAYINMYLIFE #FYP #VLO videos on TikTok. With almost 62,000 followers and 3.1 million likes, she says OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG positive aspects of things that are posted on social media#SMU because they’re so #DAYINMYLIFE #FYP #FORYOUPAGE #SMUDIML #VLO she’s used the knowledge learned in her video and audio production classes to OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG innocent.” #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VLO make her posts stand out.

OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VLO OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG Mills, who is studying finance at SMU’s Cox School of Business, she’s #DAYINMYLIFE #FYP #FORYOUPAGE #SMU says #SMUDIML #VLO #DIML videos aren’t really a new phenomenon — their earliest reiteration can OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG been able to grow her TikTok platform to nearly 263,000 followers and #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VLO be found in the form of YouTube vlogs — but they’ve become more popular OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG #FYP #SMUDIML #VLO over 15#DAYINMYLIFE million likes. Not only have#FORYOUPAGE her posts earned free#SMU press trips (she thanks to TikTok. A quick search on the app for #DIML reveals at least OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VL attended Copenhagen Fashion Week in Denmark this past August), but also 496,000 posts.

The videos give content creators a way to document and share OG #DIML #DAYINMYLIFEVLOG #DAY #COLLEGE #OOTD #OUTFITVLOG #DAYINMYLIFE #FYP #FORYOUPAGE #SMU #SMUDIML #VLO collaborations with big name fashion brands such as J.Crew, Longchamp and their lives, offering a backstage pass #DAY to explore other occupations, cultures and OG #DIML #DAYINMYLIFEVLOG #COLLEGE #OOTD #OUTFITVLOG

A NEW AGE OF SOCIAL MEDIA PHENOMENON

livelihoods. Viewers also get the opportunity to engage in a video that is short and aesthetically pleasing, providing a glimpse into the lives of people as a form of escape.

Urban Outfitters.

The #DIML posting phenomenon isn’t just popular among SMU students: it’s also a movement across the Dallas metroplex. Just ask SMU alumna Fernanda Gonzalez Palma, a Dallas resident who works as a special consultant of public relations for AT&T by day and an influencer by night. An avid poster, Palma, @fernsfabfeed, who graduated in May 2023, says she began creating her own #DIML videos almost a year ago as a creative escape from her corporate job.

“I think #DIML videos are a really great way for an audience to get to know you.

What that means for me is: how can I offer my audience value, entertainment, and joy?”

— Fernanda Gonzalez Palma “At first I was really nervous about putting myself out there,” she says.

“So, I was kind of like, screw it. I’m just going to do it. The worst that can happen is that it flops and then it goes nowhere, which is fine. The best that could happen is what’s happening to me now, which is that I’m getting to meet so many girls in Dallas that are doing the same thing.”

The appeal of watching the daily lives of strangers is really all about reflecting, connecting and learning, according to a Google marketing strategies article by Kim Gardner and Gina Shalavi. The article states that at least 51 percent of people say they feel the need to connect with and better understand others through video content. Palma states that while #DIML videos may have initially started off with influencers showing their “very interesting, but also sometimes unrealistic” days of going to Pilates and nail appointments, there’s been a switch of wanting to view the days of average people instead.

“Honestly, what really attracted me was the ‘regular people day in the life,’ showing how you balance being in an office for eight hours but also having a really chic, fun and fabulous life,” she says. “I think #DIML videos are a really great way for an audience to get to know you. What that means for me is: how can I offer my audience value, entertainment, and joy?”

Arden Eiland is a senior studying public relations and strategic communications and fashion media with a minor in photography.

Spring Winter 24 / 24 25 • 31 v

GO West

Glamour gets a rustic twist this season.

Photography by Arden Eiland Styling by Lauren Hastings Additional Styling by Eva Guerree, Olivia Lanning, Ella McGriff and Alexis Perry Model Coordination by Precious Nibigigwe Text by Olivia Lanning Design by Maddie Miller Modeling by Luella Bakker-Barink, Faith Bombito, Lucas Ketcham and Mia Verrochi

32• SMU LOOK

LEFT PAGE: Model: Luella Bakker-Barink Blazer: Antonelli Firenze, $1,270, Betty Reiter Top: Palmer/Harding, $641, Betty Reiter Black Jean: Frame, $248, Frame RIGHT PAGE: Model: Lucas Ketcham Leather jacket: Polo Ralph Lauren, $698, Dillard’s NorthPark Shirt: Rag & Bone, $298, Neiman Marcus NorthPark Belt: Polo Ralph Lauren $79, Dillard’s NorthPark Model: Luella Bakker-Barink Credits on left page RIGHT PAGE: Model: Mia Verrochi Sweater: Ralph Lauren Collection, $2,490, Neiman Marcus NorthPark Skirt: Ralph Lauren Collection, $2,490, Neiman Marcus NorthPark Belt: Urban Outfitters, $29, Urban Outfitters Bag: Gucci, $3,500, Gucci NorthPark

Location Note: Thank you to Stillwell's, the signature steakhouse on the seventh floor of Hôtel Swexan. Named after Hallie Stillwell, a Texas legend and Cowgirl Hall of Fame honoree, Stillwell’s is a bold dining destination that celebrates the rich heritage of Texas ranching. Hôtel Swexan is Harwood Hospitality Group's flagship hotel in the Uptown area of Dallas. The hotel's moniker stands for "Swiss hospitality meets Texan charm," and is inspired

by Harwood International founders' multi-generational SwissTexan family heritage. SMU students, alumni and families can book at Hôtel Swexan with code "SMU" for an exclusive offer.

Spring Winter 24 / 24 25 • 33 v

LEFT PAGE: Model: Mia Verrochi Blazer: Alice + Olivia, $550, Alice + Olivia Jeans: Alice + Olivia, $295, Alice + Olivia Necklace: Kate Swail Designs, $425, Kate Swail Designs Earrings: Kate Swail Designs, $475, Kate Swail Designs Tote: Proenza Schouler, $1,790, Market RIGHT PAGE: Model: Luella Bakker-Barink Top: Chloé, $3,190, Neiman Marcus NorthPark Shorts: Alice + Olivia, $275, Neiman Marcus NorthPark Boots: Staud, $695, Market Model: Faith Bombito Dress: Chloé, $3,490, Neiman Marcus NorthPark Boot: Partlow, $1,095, Market Bag: Chloé, $2,850, Chloé

34• SMU LOOK

Spring 24 • 35

Model: Faith Bombito Top: Chloé, $3,890, Neiman Marcus NorthPark Skirt: Zimmerman, $750, Neiman Marcus NorthPark Belt: Urban Outfitters, $29, Urban Outfitters Earrings: Model’s own Model: Luella Bakker-Barink Credits on page 34

36• SMU LOOK

To shop these looks through the SMU Look x Shop Rodeo affiliate link, scan the QR code on page 38.

SMU Look Media may receive a commission if you make a purchase through Shop Rodeo.

Model: Faith Bombito Blazer: Theory, $495, Neiman Marcus NorthPark Top: LoveShackFancy, $365, LoveShackFancy Pants: Veronica Beard, $298, Neiman Marcus NorthPark

Spring Winter 24 / 24 25 • 37 v

WHERE TO SHOP Fashion in Focus, page 12

Go West, page 34

Alice + Olivia 7B Highland Park Village Dallas aliceandolivia.com

Alice + Olivia 7B Highland Park Village Dallas aliceandolivia.com

Anthropologie NorthPark 8687 N Central Expy Dallas anthropologie.com

Betty Reiter 4030 Villanova Drive Plaza at Preston Center Dallas

Frame 6 Highland Park Village Dallas frame-store.com

Dillard’s NorthPark 8687 North Central Expy.

Dallas dillards.com

Ganni 8687 N US 75-Central Expy 1000 Dallas ganni.com

Frame 6 Highland Park Village Dallas frame-store.com

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Gucci NorthPark 8687 N Central Expy.

Dallas gucci.com

Prada NorthPark 8687 N Central Expy Dallas prada.com

Kate Swail Designs 8415 Turtle Creek Blvd. (by appointment only) Dallas kateswaildesigns.com

Reformation 2815 N Henderson Ave Dallas reformation.com

LoveShackFancy 29 Highland Park Village Dallas Loveshackfancy.com

Tony Bianco tonybianco.com

Market 26 Highland Park Village Dallas markethighlandpark.com

Tootsies 8300 Preston Road Plaza at Preston Center Dallas tootsies.com

To follow and shop SMU Look on the Shop Rodeo app, scan this QR code. SMU Look Media may receive a commission if you make a purchase through these links.

38• SMU LOOK

Neiman Marcus NorthPark 8687 N. Central Expy.

Dallas neimanmarcus.com Tecovas Knox-Henderson 3010 North Henderson Ave Dallas tecovas.com Urban Outfitters Mockingbird 5331 East Mockingbird Lane Dallas urbanoutfitters.com

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Spring 24 • 39

LOOKING BACK

Tradition Renewed Archival film footage plays a starring role in viral homecoming video.

By Leighton Cottrell Design by Maddie Miller Photos courtesy of the DeGoyler Library and Emma Glaser

F

or the SMU Look Media social team, homecoming presented a unique opportunity. The team’s goal is always to make original, compelling content that stands out from the scroll. But this year, the 11 members also wanted to harness the power of visual storytelling by showcasing university traditions surrounding the fall event — a history dating back to 1923.

TikTok Director Lia Domenech and Instagram director Emma Glaser decided that archival footage of past homecomings would be a perfect way

to create the type of content they envisioned, a kind of “SMU through the years” approach. But where to find the video?

Enter fashion media professor Sara Idacavage, Ph.D. She took students in her fashion business class — including Domenech and Glaser — to SMU’s DeGolyer Library. The DeGolyer houses the university’s special collections in the humanities, along with the history of business, science and technology, and the class examined archived materials from retailers like Neiman Marcus and vintage issues of Vogue magazine to gain insights into past advertising approaches and cultural norms.

While interacting with these materials, inspiration struck, says Domenech. She and Glaser asked one of the librarians whether the library’s archives also included video footage of past SMU homecoming events, and the answer was better than they had hoped: Yes, and it was all available online.

Glaser quickly discovered footage from a 1951 homecoming parade, and she and Domenech decided to create a “Then vs. Now” -themed video, juxtaposing the archival footage against footage taken from the 2014 homecoming parade. The video, which was posted to the @smulook account on both Instagram and TikTok, succeeded, garnering almost 200 likes and nearly 2,000 views.

To see this viral post and other SMU Look Media content, use this QR code.

Avery Zolfaghari gets crowned homecoming queen at the homecoming football game against the University of Pittsburg.

40• SMU LOOK

Spring 24 • 41

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42• SMU LOOK

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