issue: 19 issue: 19 Read Onlinlifee
social magazinue. com.a
CAFE
FASHION
MUSIC
New York on Darby
Social Design Project
Tony White Launch
Agosti
Aware
Doorways
social/life magazine: EDITION #19
people
n
fashion
n
dining
n
events entertainment
n
you...
steve dunkley - creative director
thisedition
stevejames@sociallifemagazine.com.au n mobile: 0447 688 770
4 6 7
... Coffee with Books on Hunter Street
contributors
8
Agosti
rachael bardsley
... Trans Atlantic Inspirations on Darby
stevedunkley@sociallifemagazine.com.au n mobile: 0428 438 663
steve james - general manager / sales & marketing
Social Life
Magazine
available at favourite C your a month - an fe each d ONLINE!
cat cossettini elle sheedy david muir
t Got a S story, layout
sj campbell
Create atoshoot with or pho Magazine !!! ife Social L
www.facebook.com/sjcreative2013
naomi frost web: www.sociallifemagazine.com.au
facebook: www.facebook.com/sociallifemagazine
Sweet Living Newcastle by Cat Cossettini ... Birdy’s Refreshments and Espresso
Inner City Winemakers The Press Gang
12 Going With The Crowd
... Project Crowdfunding
14 Fashion
in-house photography
? ory Idea
... “Lost Summer” by David Muir
17 Q&A Ali Wanchap - Jude Australia 18 The 3 E’s of Social Media 20 Fashion Feature
... Fair and Aware - Fashion making a difference
24 Entertainment
... Tony White “Doorways” CD Launch Event
26 Pink Pages advertising inquiries: info@sociallifemagazine.com.au
edition#19
social/life magazine
... Unity 2,0 Nightclub Launch
29 Recipe, Chef Elle 30 Dining - Where to Dine in Newcastle 32 David & Tanya’s B&S Ball - Social Pics
Send in your social snaps from events around the area for next edition info@sociallifemagazine.com.au
COVER: Photo by SJ Campbell Model: Sam Campbell Location: Agosti Espresso, Darby Street, Newcastle Men’s Fashion: Rundell’s of Newcastle. Ladies Fashion: Emma Soup.
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© Copyright 2013 social/life magazine. Unauthorised copying or use of any material contained herein prohibited. All contents remain the property of social/life magazine. Reproduction or use without permission prohibited. Disclaimer: social/life magazine is published in Newcastle, NSW. Submissions or advertising, third-parties, contractors or contributors do not necessarily express the views of the publishers, staff and associates. No responsibility is offered or implied by social/life magazine its owners, staff or associates for views expressed herein. Images obtained, supplied or otherwise included in social/life magazine from other sources incuding, but not limited to social networking websites and/or systems are not sold or otherwise offered for sale nor is any related information provided or obtained, offered for sale or provided to any third party.
Social Life wants to know... info@sociallifemagazine.com.au
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Social pics printed with permission. Photo credits given where available.
People are looking for you ! Is your business one of the 38% without a website? Source: 2010-11 Austrailan Small Business Key Statistics.
More than 70% of small-medium business believe that having a website improves the effectiveness of their business. Source: 2012 Survey.
Imagine all the business you could be missing ! Websites n Social Media n Domains n Hosting Call: Social/Life Magazine: 0447 688 770 for more information. 2 social/life
“Time is what prevents everything from happening at once
From the publishers...
~Albert Einstein
thoughtfully given, gratefully received Being on the receiving end of something amazing, a gift, a word can be a stunning moment They say “something obtained for nothing has no intrinsic value.” Turn the idea around and it sounds completely different. How much is something worth if it is freely given? A minister (clergy) once told me that in order to give, there has to be a receiver and that the act of giving can’t actually exist on it’s own, like darkness and light. In my family, the July and August period is awash with birthdays and anniversaries. In July the dates, 1, 7, 14, 25, 29 are important and then in August, the 1st (the Horse’s birthday) and the 5th. One of those dates was mine. A milestone birthday, as they say. But before we get all bogged down any further in numbers and what they mean, I have to say that the words of the late George Harrison say pretty much how I feel about that particular milestone birthday, and probably all the rest to come. Shortly before his death he said, “Now I understand the elderly people who still feel like teenagers on the inside.” I turned 50. And I have to say, George is right. I used to wonder what it would be like to be old. I’m still wondering. I just don’t feel it. It hasn’t happened yet. I used to wonder, when I was a very young child, why grown ups didn’t get so many presents on their birthdays. I even had a long talk with my mate Dave around the corner about it. He said, “Presents must be for kids.” At the time I thought that it must get pretty boring to get old.
So imagine my surprise this year when my friends and family presented me with a gift. A really nice gift! They gave me a guitar. It’s a very nice guitar. It’s most definitely the guitar I would have chosen for myself if I went out to find another guitar. They’d kept it secret for ... ages. I mean, the time to coordinate everyone into a single moving collective and then, at the official birthday gathering, hand it over in a moment of “what the..” .. Simply stunning. I’ll confess to being more stunned by that amazing gesture of generosity than I am with turning fifty. Every time I think about it I’m reminded that lots of friends and family came together to make it happen. In secret. And they really seemed to enjoy keeping that secret from me. A happy conspiracy. I mean, I didn’t over hear any phone calls, there were no slips of the tongue. No-one alluded to it or let the cat out of the bag. No! That cat was happy and comfortable in that bag for quite a while before making an appearance at the party. So how do I feel now? I don’t think about the guitar, that very nice guitar without recalling the laughing, smiling faces of all those people as they waited for the penny to drop - It’s for you! It’s a tangible, happy thought. Stunning. Like a kid at Christmas... An immeasurable gift beyond any value. Thank you all. You know who are... (I’m still finding out.)
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social/life 3
SweetLiving NEWCASTLE Design/Style/Trends
by Cat Cossettini / sweetlivingnewcastle.wordpress.com
Recently opened café, Birdy’s is a great addition to the Tighes Hill scene. Across from the TAFE on Maitland Road, its sure to be a hit with the locals. With a mix of daily specials for breakfast and lunch, this relaxing, spacious café ticks lots of boxes. Friendly staff, good food, parking available, short walk to Islington Park and cycle tracks. A friendly innovation is a clever board for locals to keep their loyalty cards handy and it was well and truely full. Owners, Andrew and Kalla Oakes shared some of their background and story with Cat Cosettini: What is your background? Many years of implementing and working small business ventures. Kalla - Whole Gritz vegetarian restaurant Clarendon Hotel Newcastle; Café Gritz, Whole Food Café, Darby Street, Cooks Hill. Andrew – Hokey Pokey Restaurant, Noosa, Qld; The Bicycle Centre, Darby Street, Cooks Hill; Avanti Plus Bicycle Centre, Kotara.
Keeping a simple menu and finance. Any funny stories relating to your business? The name probably and the fact that it used to be a bicycle retail shop back in the 1930’s. What would make your perfect day? Most of our days are pretty perfect, we have a great family, a roof over our heads and the café has been well and truly embraced and supported by the Tighes Hill community! However, for the kids and Andrew, it would be a day at the snow, skiing and boarding,
How did the cafe come about? We purchased a commercial building to eventually house the Avanti Plus Bicycle Centre, saw the potential for a small espresso bar… How did you choose the site? It chose us! Size was right, price was right, location was right. How did you decide on the style of the interior? It had some dated 70’s retail fit out and we had sourced some great photos from locals and university websites of the original state of the building.. we pretty much just let it morph on its own and tried to incorporate a feel that was like going home to a place that felt safe, inviting and comfortable. What is your favorite food? Fresh, wholefood that you can still distinguish what it started its life as! What was the hardest part about setting up the cafe? 4 social/life
for me, anywhere warm, a good book, a cup of tea and to sleep past 6am in the morning… What are your favourite places in Newcastle? To shop - Darby Street and Westfield. To relax - Our home in New Lambton To visit - The beach and eating places
Birdys 169 Maitland Rd, Tighes Hill. 2297. Ph: (02) 49 610 100
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Villa Clone ~ 140 King Street, Newcastle.
Phone: 4926 2769 n Email: brian@villaclone.com.au Opening Hours: 9am-5pm: Monday-Friday n 10am-4pm: Saturday n 11am-3pm: Sunday.
Brian Bird
SLM091202h
Karen Millen Colorblock Ankle Strap Sandals
social/life 5
Rob Wilce & Janine Adele inner city winemakers Photo by SJ Campbell
How does a winemaker operate in the city? We operate pretty much the same as a winery/cellar door would operate in a wine region such as the Hunter Valley. We offer wine tastings and sales on a daily basis. We create all our own wines, and what sets us apart from most other wineries is that we don’t own a vineyard. We source our grapes from a number of vineyards in the Hunter Valley as well as other wine regions in NSW.
How did you settle on your location? We wanted to be close to the Harbour and the CBD in a semi-industrial area where we would be permitted to operate so Wickham was ideal.
Are you “new” locals or “recently arrived” locals? We first moved to the Hunter to join the wine industry nearly 20 years ago, but having always lived on the coast we really missed the beach and ocean so we moved to Newcastle about 12 years ago.
What do you love about Newcastle? We love living in Newcastle as everything is so close you can be walking through the Wattigans in under an hour, be sailing on lake Macquarie or surfing on uncrowded beaches. Newcastle is becoming a very exciting place to live with great changes just
around the corner so its exciting to feel apart of these changes.
we decided to come up with a truly unique range of labels.
How do we make your wines?
Our first range of wines are under our Street Art Series in which each wine label is illustrated using different billposters that were on old buildings along Hunter street.
Our wines are made from fruit sourced from vineyards in the Hunter, New England and Orange. This gives us great choice in varieties and styles of wines we produce. We like to use french oak in our wines as it gives great subtlety and character in both our chardonnay and our reds wines. We believe that most of the winemaking is done in the vineyard so it is vital that we only use the best fruit available, having great quality fruit makes our job very simple.
What is proving the most popular selection? All of our wines are selling well but we are amazed at how popular sparkling wines have become. We now have 3 main sparkling wines available - a Blanc de Blanc (sparkling Chardonnay), sparkling rose and a sparkling shiraz. We also produce a very limited amount of sparkling semillon that has a small but dedicated following which is fine with us as its one of our favourite wines and we are happy to drink most of it ourselves.
Tell us about your unique labels? It seems most wine labels are quite conservative so to help set ourselves apart
We have also asked local artists such as Peter Speight and Rob Coxon to design labels for us which resulted in labels that are unique and great fun.
The place is for functions? We do hold regular events that range from regular art exhibitions supporting local artists, wine and cheese nights and dinners. We always run our events with a real party atmosphere always with live music and great food and of course our wines. We also hold corporate functions as well as private parties.
What can we look forward to from Inner City Winemakers? Over the next couple of months we will be releasing a new range of wines plus a couple of new vintages of some of our favourites. We also will be continuing with our cheese and wine nights as well as dinners.n
Inner City Winemakers n 28 Church St Wickham 2293 n phone: 02 4962 3545 Open for tastings and sales: Tuesday to Sunday 10.00am till 6pm other times by arrangement. web: www.innercitywinemakers.com.au n email: info@innercitywinemakers.com.au 6 social/life
PressGang the
The little coffee & book house on Hunter Street...
Story by Steve Dunkley / Photos by Steve James
Some of the nicest workday moments happen on a late afternoon when the day’s business is all but done, clients are happy and the register is starting to cool off. And there’s time for a book and a cuppa. Murrie Harris and Ivy Ireland of The Press in Hunter Street Newcastle have created a new coffee and book house that captures that sense of snug intimacy so well, even a die-hard bibliophile would be caught for words.
Not just conveniently arranged in library-like sections from science fiction to philosophy and architecture, the books are a fascinating way to pass the time, while waiting for that first brew. Murrie, a local musician, chooses an eclectic sound track for the house each day that could
new colour
include, Bowie, John Williams, Louisiana Blues or Opera You’ll find a quirky assortment of tales, memories and new pieces for the home collection too. Snuggled in between Civic Station and the “wedding precinct”, you’d be hard-pressed to find a better way to enjoy a cup. The Press, Hunter Street, Newcastle Phone: 02 4906 9024 n
new you!
SLM120401
new style
The little bookshop serves (lever-pressed) coffee, concocted by The Press’s owner/ barista, Murrie. But it’s the wrap-around bookshelves that capture your interest.
73a King Street, Warners Bay
p: 49482370 for appointments social/life 7
cars, cues & coffee trans atlantic inspiration
When Troy Agosti started planning his new cafe, the journey for inspiration took him around the world. He returned with the concept for Agosti Cafe, transforming a former automotive showroom into a New York and London inspired business with ageless decor. What was once a Ford Motor Company Showroom, a pool hall and a surf shop has been transformed into an impressive slice of the Big Apple.
After a visit to New York, Troy settled on the deco style and began the process of transforming the vast showroom space into a flexible, and stunning social environment.
Owner Troy Agosti travelled far and wide looking for unique ideas for his new café house, Agosti Espresso at the east end of Darby street.
The main room can be a shock to the system - visually rich with a variety of unique fixtures.
“In New York, everything is so huge. There are so many restaurants and places for inspiration,” Troy said. “I was looking to create the home for my coffee roasting business. We’ve been creating coffee blends for a while but as the business grew, I wanted to give our brand a home.” The search took him first to Sydney and Melbourne - “just looking for ideas” as far back as 2011 when he secured the old Pacific Dreams surf shop. 8 social/life
The mezzanine floor that overlooks the main room is an intimate space with quirky deco furniture in modern fabrics reminiscent of ‘30s houndstooth and fashionable stripes in contrasting tones. The whole effect transports you to a time of Humphrey Bogart and the golden age of Hollywood. Troy was careful not to push the style too far, “Manhattan stylings can be a bit ostentatious or over the top,” Regardless, he’s glad the New York theme worked out so well. Project Manager, Erin Cooper, was instrumental in carrying the
responsibility of the vision into reality. Erin oversaw the execution of all the works into the finished result ensuring the aesthetics retained all the inpact of the original idea.
reminder of the research and effort poured into the decor. They are amongst the first things you see when walking in and of course, the aroma of coffee pervades the space and greets you from the street.
A two hundred year old piano, “for ornamental purposes” takes pride of place at the top of the staircase. The main walls are sectioned with tall columns in arctic white against a classic charcoal and lighting comes via brass fixtures providing a late-night golden glow over the imported black marble tables and heavy timber chairs. The effect is a visual feast.
Inspired by a London location, the flooring is a two-tone timber stripe that alternates with wide burnt honey oak and beech giving an amazing sense of perspective and space.
The unusual brass coffee machines with gryphon motifs are a shiny
Troy has found a big city way to make a massive, open area both functional and intimate. “A place at the Rockafeller Centre in New York called Del Frisco’s really caught my eye. I took some inspiration from there.”
Photographer: SJ Campbell
Location: Agosti Espresso
www.agosti.com.au
02 4926 4886
contact:
Suits: Rundles Tailoring
www.rundletailoring.com.au
Dress: Emma Soup
www.emmasoup.com.au
Models: Sam Campbell Tim Stevenson Elle Sheedy Special Thanks: Greg Tapp
social/life 9
“The concept fits well with Newcastle. It’s a casual dining place that can have a lot of different meanings. To some it will be a restaurant and others will come here just for coffee and treat it more like a café.” “We are putting on some classy entertainment on Friday nights here and in that role, the place is more like a bar or a club.” He has adorned the walls with automotive posters of the 20’s and 30’s; graphic designs of classic years reflecting on the building’s beginnings under the Ford banner. Agosti is used to being dressed up. Ford presented their vehicles in a lush lounge room setting complete with persian rugs and large dining tables. Perhaps the style of selling cars has change over the years but Agosti Espresso is once again wearing the finery of a world-class establishment. Troy’s plans include roasting coffee “from the bean to the cup”. Evidence of this takes pride of place in the café. His huge coffee roaster commands the corner where the musician’s can perform behind the heritage listed balustrade. But the roaster, large as it is, does not make the cafe look small. The space can easily accommodate nighttime functions, fashion parades and parties and could well become a favourite venue for locals because of that flexibility and high society ambience. Visit: agosti.com.au
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social/life 11
going with the crowd alternative project funding Story by Steve Dunkley
The internet has made mass communication very easy and has given rise to many and varied “new” forms of business. The investment concept known as Crowd Funding is gaining momentum due tothis easy mass communication. The secret of a successful crowd-funded project is to find your audience, and give them something in return for investing in you - only, instead of being one of Lennon’s cap-in-hand beggers, you are in-effect, inviting many people, strangers and friends alike to be a part of your start-up. In the world today, there are 452 of these mass-funding providers including the popular Kickstarter and, in Australia, Pozible among others. Like any financial service, you should expect to pay for the service. This is no exception. Crowd funding providers usually take a percentage of the raised funds. Individual providers of crowd funding vary from as little as 2.5% to 9% and more. It varies greatly.
StartSomeGood is a crowd funding provider supporting not-for-profit organisations and events rather than individuals, businesses and other organisations. On their website StartSomeGood says about itself ...Helps change makers like you raise the funds you need to make a difference. They’ve been involved with campaigns to raise money for a sculpture to honour Aboriginal Leader, Jack Rhodes, that needs $4000, Eco-friendly furniture manufacturing, community busses and a crafty toy monkey fund-raiser to raise funds for cancer research. It seems that themore you look into the crowd funding web sites, the more you discover interesting and seemingly endless varieties of ideas being presented for others to invest in. Sometimes the reward, or return on investment is a friendly note, or a copy of a CD or DVD. Other times supporters might be eligible for a live performance from the artist seeking funds - It depends on the
Missed an edition?
individual deal. Newcastle based singer songwriter, Kristy James has been writing her brand of country music for several years and produced a single last December. Taking a new step forward in her country music career, Kristy opted for a crowd funding campaign to fund her next project using Pozible, (pozible.com) a crowd funding provider based in Melbourne. One of the great benefits of choosing the local provider was that everything appears in Australian dollars on the website which is not always the case with international providers. Pozible provides the platform for project creators to present their ideas to a connected audience, worldwide. If people love what you’re creating, they can support it by pledging money. In return, project creators offer rewards matched to the level of funding commitment.
Hair Salon
See them all...
online
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phone for appointment
02 4959 5713 8 Pemell Steet, Toronto e: hair@envyhairsalon.com.au
Raising capital to start a business, event or an organisation can be daunting. After the immeasurable success of the Beatles, John Lennon, Paul McCartney, Ringo Star and George Harrison attempted to fund start-up musicians like James Taylor so they “didn’t have to go cap-in-hand to the banks begging for cash,” as Lennon so eloquently put it. Pozible can also be a gateway for discovering and supporting inspirational projects and thinkers directly. By becoming actively involved in bringing more attention to bold new ideas, art, products and the talented people who conceive them, project supporters become a vital part of a true creative community. - Pozible website Kristy completed the application proposal on the Pozible site and was approved by their selection panel consisting of who, according to their website are “six tech savvy and energetic people fascinated by the social web, creativity and the awareness that can happen when those things combine in a spirit of community.” Pozible was founded by Rick Chen and Alan Crabbe who met on a road trip to Noosa and eventually found themselves collaborators on
various projects and sharing what they call a “commitment to social entrepreneurialism.” Kristy initiated her seventy-day campaign to reach her desired amount of $5000 that, she calculated, was enough to produce her upcoming EP and organise some promotion.
she said. Business Advisor, Harry Goldstein from Newcastle’s Business Enterprise Centre in King Street offers this perspective.
In Kristy’s case, her $5000 was exceeded with generous pledges from her growing network of supporters. She was careful to keep everyone updated on the campaign’s progress.
“For me the main difference (and I guess the appeal) is that it’s not down to facts and figures as with traditional means of funding – here it’s more emotive. An idea that wouldn’t get funded by a bank might have broad public appeal and that would see it stand a good chance of getting supported and therefore funded. The upside really is funding for projects that otherwise would not have seen the light of day.
Kristy says it wasn’t as easy as just asking for money, “Running a pledge campaign is very difficult. It’s a constant process but the sense of personal support I got from all the people who pledged was very positive too,”
“The down side, I think as it gets more widely known, some (people) may use it for personal gain as there is a lack of accountability once the donations have been made.” n
One of the guidelines of some crowd funding providers is that a project must meet or exceed it’s nominated amount in order to collect any money at all.
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social/life 15
Muir David.Davidmuir.Net w ww P rren Vintage Sophie Cu esigner D d l: n e u d o M Aro at Goes ler : Wh m Amb Fashion a de Willi w Lambton a W Hair: @ Cage Ne l Fjeseth ler/Kar b m A am : Wade Willi w Lambton Ne e g a ake Up C M @ kley : Steve Dun Words pher: hotogra
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Ali Wanchap Founder / Jude Australia
Where did you get the idea for your online business? The idea for Jude has been a work in progress over the past 7 years or so. The idea stemmed from listening to my Grandparents, Uncles and Aunts talking about the wool industry over the dinner table. Also listening to my Mother talk about how difficult it is to find good quality wool in this day & age. She is a stickler for quality, and it has certainly stuck with me! So the seed of the business is utilising beautiful quality wool in modern and fresh ways. The online store has been a wonderful way to get this out to the world.
My Grandmother taught me how to knit and to appreciate the structure of a beautiful garment. Wool conjures a great deal of nostalgia for me. What is is about wool that you love?. Aside from the childhood nostalgia, what I love the most about Australian wool is the fact that it is produced from the grass roots level of Australia, and it ends up on the world stage, considered to be some of the finest wool produced anywhere. I love the Australian bush heritage and history in wool production; and in contrast, the modern benefits of the product, such as it being a completely renewable fibre source. I love the fact that you and your children are safer, warmer and more comfortable for wearing it. It’s eco-friendly properties are obvious… There are so many benefits to wool on an eco level. Not only is it produced on a simple blend of sunshine, air, water and grass, it is a completely renewable fibre source as a sheep grows a new fleece each year! It is biodegradable and naturally expels moisture and odour, so you don’t have to wash your woollens nearly as often as other fabrics. “Jude” is more than cardies and pullovers? Jude is an evolving brand, exploring all things woolly, including jumpers, scarves, blankets, cushions and the like. I have also developed some beautiful printed fabrics that depict my favourite flora from the family farms.
You became interested in wool at an early age… I did indeed. Some of my most fond childhood memories are of visiting family on their sheep and cattle farms in Western Queensland and Northern NSW. We used to go there for Easter and winter holidays, and sometimes to help out with the shearing and mustering, so I grew up with a great appreciation of the Australian bush, and also a good understanding of where wool comes from. My Grandmother, Barbra, had her own hand spun and hand knitted wool label called Shirbaa, with her sister-in-law Shirley in the 1980s.
I have also introduced an Australian made Eucalyptus & Rose Geranium Wool Wash, and I have a few more exciting products up my sleeve, set to be realised later this year.
Tell us about Arnley and Sow ‘n’ Sow. Arnley and Sow n Sow are Jude’s Friends!! I have been having such a fun time sourcing some wonderful, like mixed products that are in line with the Jude ethos. Sow n Sow creates Australian made gift tags and seed packets which make the most beautiful gifts. I actually went to high school with the creator of SnS! And Arnley is created by an incredibly talented friend of mine, Kelly Sharples, (also based in Newcastle), who designs the most meticulously detailed high end womenswear. I love Kelly’s passion and design ethic. Everything is created with a ‘no compromises’ attitude to quality. I love it. It inspires me. Jude Man is coming soon? YES! Autumn winter 2014. I can’t wait. It will be in line with the rest of Jude’s collections - modern and fresh, that will be classics, but with the signature Jude aesthetic. n
Woollen clothing is a unique difference in the marketplace. It is unique - in a sense of the market being flooded by what I call “quantity” products (mass produced, cheap and available in vast quantities), rather than “quality” products. Although quality products may cost a little more initially, you usually end up spending just as much money replacing the quantity products three times over! A good quality woollen jumper will last a lifetime. I do think though that consumers are becoming really savvy and are thinking more carefully about what they buy.
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Maitland Social Media Consultant Merril DeFiddes has become a published international author, “Social PR - The Fusion of PR and Social Media”.
the Three E’s of Social Media
Marketing
The Social Media Training School is the brain child of local Maitland business woman Merril DeFiddes. Merril has spent her career managing and running an assortment of businesses in the Hunter Region however her focus over the past four years has been researching and studying social media both in Australia and the United States. Merril has a strong understanding of the benefits of social media and has assisted many Hunter businesses implement social media strategies to assist with their business growth. Merril was approached by Mirthra Publishing, who is a United Kingdom based company that believes in opening doors and giving new authors a chance to have their work published. Merril authored a chapter titled “The Three E’s of Social Media Marketing” in a book titled “Social PR - The Fusion of PR and Social Media”. Other authors in this book are successful social media and marketing consultants from all around the globe. Merril talks about the importance of educating, engaging and entertaining your audience on social media platforms and gives an overview of the benefits of social media for business owners, entrepreneurs and corporations. As the title suggests Social PR is a form of social media marketing which uses ‘the wisdom of crowds’ to connect information in a collaborative manner. Social PR is fundamentally different from traditional PR found in media such as newspapers, television and radio, because Social PR relies on interactions between people as the discussion and integration of words builds share-meaning among the community. Merril DeFiddes, said there has been a great amount of support in Maitland and the Hunter Region for her recent accomplishment. “It’s such a great feeling to become a published author and be included in a book amongst some of the best minds in social media marketing from around the world. The book’s editor, Kizzi Nkwocha was voted by The Voice Newspaper as one of the hundred most influential black people in the UK, so for Kizzi to choose my content to be a part of his book is an amazing compliment” she said. The book is available in paperback or a kindle version and can be purchased through Amazon, or via a link on our website at www. thesocialmediatrainingschool.com
Expand your business Expand your business Expand today! yourtoday! business today! Social Media Management • Social Media Management • Social Media Management Workshops on Social Media • Workshops onConsultancy Social • Workshops Media on Social Media and Advice • Consultancy and Advice • Consultancy and Advice n
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The solution to your confusion thesocialmediatrainingschool.com Suite 11 Suite 11 thesocialmediatrainingschool.com admin@thesocialmediatrainingschool.com 420 High11St, Maitland 420admin@thesocialmediatrainingschool.com High St, Maitland Suite thesocialmediatrainingschool.com 420 High St, Maitland admin@thesocialmediatrainingschool.com 18 social/life
A great result for
local ski champ
Local ocean ski paddle champion Greg Tobin has had a good year. After winning the NSW Ocean Series & winning silver at the 2013 Australian Surflifesaving Championships in the Open Ski, he was selected to race in Portugal in the Australian Team with Captain Jim Walker. The 1st Ocean Racing World Championships took place in Vila do Conde, Portugal between July 12th and 14th this year. “After a long flat race I finished 17th in a field of around 380 of the worlds top racers. I would say that some surf would have suited me better but that’s the sport I undertake, you’ve got to race all conditions. I gave my all and couldn’t have asked my body for more,” said Greg. “Big congratulations to Sean Rice, fellow Think paddler, on taking the 1st place. Now time to enjoy some time off in Germany and Austria. When I get back its back to the drawing board, technique for three months, then prepare for Dragon Run in Hong Kong!”
Greg and Jim in Portugal
Above: Ready to race Right: On the beach at Vila do Conde, Portugal.
Enjoy activities in the pristine Myall Lakes National Park and surrounds such as bushwalking, bird watching, surfing, sailing, windsurfing and boating on the extensive waterways of the Myall Lakes and rivers ...
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info@hawksnestmotel.com.au www.hawksnestmotel.com.au
social/life 19
fair& aware Story by Christine Banks / Photos by Rachel Bardsley
In India the craft of traditional fabric production has existed since the 12th century. Delicate, intricate skills involving hand crafted fabrics embellished with stunning designs of embroidery pass from generation to generation with passion and pride. But this fascinating way of earning a living is fast being decimated. Over the last 30 years, the shift has moved away from traditional methods in favour of fast, factory-produced merchandise (mass production). The consumer push for ‘fast and cheap’ clothing has a nasty backlash.
Block printers and weavers throughout India are suddenly out of work. With no other skills or education to fall back on, many have been forced into poverty. The fortunate find menial jobs to support their families, but the once sought-after skills of the artisan are being tragically lost. “What needs to be understood is that these people have had their entire lives ripped out from underneath them,” explains Yvonne Johnston, a member of Fairtrade Australia and a vocal advocate for the Artisans of India, “Their skill is unique and utterly beautiful, tossed aside for machines that can’t begin to weave into garments the love and humanity these people pour into their work.” Shocked by the fate of India’s artisans coupled with a growing disgust at the fashion world’s exploitation of ‘unseen’ workers worldwide and the consumer’s creed ‘more for less’, Yvonne, a stay at home mum works to be a voice for these people. “Awareness that they exist and what they can accomplish is of significant importance.” Yvonne does this through Aware…The Social Design Project.
Photographer Model Makeup & Hair Location
Rachel Bardsley Photography Lily Harding Cacey Anderson @ Up-Make Artistry Newcastle Ocean Baths & Nobby’s Beach
Aware… was started as a hobby designed to educate the consumer. It is now a member of Fairtrade Australia and New Zealand and offers educating talks and market stalls providing information, fashion and accessories that will inspire the consumer to reconsider what is valuable. And what is valuable? “The value of something is more than the dollar amount tagged to it,” Yvonne explains. “Linked to every product is a human, who has the right to fairness, as much as you or I. Our merchandise is an educational tool driving an important message to consumers and the fashion industry alike: Consider fair trade. Show humanity the compassion it deserves.” Aware… is leading the way, ensuring merchandise is created following the principles of fair trade; fair wages, environmentally fair, and a fair opportunity to provide a chance for a quality of life for those most in need. All products (from fabric to beads) are sourced with this in mind. The value of this collection is that it offers a solution to humanitarian issues, celebrates cultural differences and seeks to protect generations of passed down knowledge in artisan skills, such as hand block printed, hand loomed fabrics and hand embroidery. Whether you buy from a market stall or over the internet, it’s a wonderful way to help another human being. This collection isn’t just beautiful designs; it is about creating beautiful social redesign. n 20 social/life
For more information about fair trade and Aware… Visit: www.awarethesocialdesignproject.com.au www.fairtrade.com.au Scan these codes (right) with your smartphone or web-capable device.
Top Left: Iconic Cocktail in Red. 100% cotton hand loomed fabric. Hand embroidered detailing at waist. Invisible zip and halter back. Lining in black to create a peek-aboo effect.
Left: Iconic Samba in Green. 100% cotton hand loomed fabric. Hand embroidered detailing at waist. Invisible zip and halter back. Lining in black to create a peek-aboo effect. Jewellery: Necklace made in Chile using up cycled fishing nets.
Main: Iconic Dreams. Teal, Hand embroidered detailing on pockets. Belt is made from Hand loomed cotton. Jewellery: Bracelet made by Masai women, Africa. Necklace made in Chile using up cycled fishing nets.
Iconic Cocktail in Hand Block Print. 100% cotton hand loomed fabric. Hand block printed. Invisible zip and halter back. Lining in a lighter navy blue to create a peek-a-boo effect. Jewellery: Spiral bracelet made from handmade glass, timber and seed beads - fairly traded from India.
head band Fashion: Aware...The social design project. “A-wear Iconic� collection. Made from up-cycled saris - fairly traded from India.
Iconic Woman in Green. 100% cotton hand loomed fabric. Hand embroidered detailing at the front hem. Sleeves can be worn of the shoulder.
Iconic Dreams. Teal, Hand embroidered detailing on pockets. Belt is made from Hand loomed cotton. Jewellery: Bracelet made by Masai women, Africa. Necklace made in Chile using up cycled fishing nets.
22 social/life
“The value of something is more than the dollar amount tagged to it.” - Yvonne Johnston
Iconic Cocktail in Red. 100% cotton hand loomed fabric. Hand embroidered detailing at waist. Invisible zip and halter back. Lining in black to create a peek-aboo effect.
Iconic Samba in Green. 100% cotton hand loomed fabric. Hand embroidered detailing at waist. Invisible zip and halter back. Lining in black to create a peek-aboo effect.
All Items from Aware... The Social Design Project. “A-wear Iconic” Collection. More info: Yvonne Johnston on 0422 238 611 Web:www.awarethesocialdesignproject.com.au Email: aware.sdproject@yahoo.com.au
social/life 23
tonywhite
openingdoors Story by Tony White
Where to start? Let’s just keep it to music. I was singing from the time I could talk apparently. I don’t remember not singing, but I remember the lady at the corner shop called me Elvis. I’m pretty sure I’d sing for lollies. The first song I ever learned was By the Rivers of Babylon by BoneyM. I remember singing this everywhere I went, not having a single clue what I was on about, but it seemed that people liked it, so I kept it up. My first album was KISS’s Dynasty - I loved it. I played it a million times and I remember wanting Ace’s flashing Les Paul. It was awesome. A funny sidenote is that anyone who knows me now will know of my hatred (yes, hatred) of KISS. Haha! 24 social/life
Photos by SJ Campbell
Throughout my childhood I was exposed to a wide variety of music, mainly courtesy of my older brother, who not only had good taste in music, but he was also responsible for introducing me to the guitar. It was nothing for me to listen to Led Zeppelin, Black Sabbath, AC/ DC, Deep Purple and then to move onto Simon and Garfunkel, LRB and Cat Stevens. So I had a fairly good grounding in both the rock side of things and the softer, more melodic stylings of 60’s & 70’s folk-pop. I eventually became enthralled with two bands that would shape my life from my early teen years on. The Beatles and Pink Floyd. My two main influences continue to inspire, probably
because they encompass both the harder-edge rock stuff as well as the beautiful melodies. I think The Beatles especially, covered so much ground that they are hard to top and I personally don’t think anyone, ever will have anywhere near the kind of musical impact as they did and continue to have. Pop music is no longer a ‘new’ phenomenon, so for anyone to succeed on that level would be mind-boggling. So, I sang throughout my school years, although when the ol’ voice broke, my range went from Barnesy to Barry White overnight so I focused more on the guitar and after a while, I could almost play lots of songs all the way through. I had dabbled with a few
Trent Alder, Peter Kreft and Jochen Walter
Hamish White kicked off the evening nicely
bands, but it wasn’t until just after school that I really started playing in bands. Firstly, original songs, then cover versions. Both types feed us in totally different ways. The original songs feed our creativity and the covers, well, they just actually feed us.
Amy Vee brough style and elegance to the event
responsibilities. It kind of fizzled out before it began.
work in my studio without worrying about time contraints.
A chance to do covers in a trio came up and The Throsbies was born. We are still gigging around town.
A few months later, I had written, recorded and mixed 5 songs that would become my debut EP, Doorways.
I played covers for waaaaaay too long before I eventually ended up a bit jaded and over the whole scene and getting fashion advice from Agents while playing My Sharona is not conducive to feeling good about what you’re doing. I guess it takes a bit of maturity to get past all of that stuff but I called a hiatus to my playing music for the best part of 6 years.
In August 2012 my wife, Sheridan and I lost our first baby due to premature labour. The little fella was in too much of a hurry and was not strong enough to survive for more than around 40 minutes. This, understandably changed our lives. Faced with some time on the sidelines, I decided that writing a few songs might help to rid myself of the pain that I was feeling at the time.
It has been a long time coming, but I put together a band of great musos who’ve become mates too.
Slowly but surely (sometimes) I started knocking out a few tunes that I thought were worthy of keeping. I did a few demos and attempted to put a band together, which is very hard to do as a 30-something with
I ended up bolstering my home studio with the help of a new computer and my mates lending me a bit of gear and before long I had a few songs that I was pleased with and decided to do a proper recording. I could still
I’m guessing the main thing I have taken out of the whole experience so far is that life is short, so do what makes you happy. Perspective is a cruel animal sometimes but as humans, we either sink or swim. I’m just trying to swim and hopefully some people out there want to come for a paddle with me. www.facebook.com/tonywmusic iTunes https://itunes.apple.com/au/album/ doorways-ep/id626835420 n social/life 25
presented by
LGBTQI COMMUNITY
Unity 2.0 Nightclub Launch
26 social/life
The Unity 2.0 nightclub threw open its doors after a massive re-fit. The celebration featured a visit from The Veronicas (pictured above) and The Voice contestant Nathan Allgood who was spotted enjoying the night (pictured below).
range from $5 upwards (free for students on Wednesdays) with shows throughtout the night from Drag Queens and dancers to celebrities and vocalists. UNITY also boasts Newcastle latest nightclub trading hours.
Club promoters originally created UNITY in June 2012 within the Sydney Junction Hotel, marketing the venue as a “safe space” for patrons and partygoers. Since opening the club has experienced a lower alcohol and drug related violence record than all other clubs in Newcastle crediting their strict “no drama” policy.
UNITY and The Sydney Junction Hotel support the local Lesbian, Gay, Bisexual Trangender & Intersex community (LGBTQI) but also open and actively welcome heterosexual guys and girls who are just looking to have an awesome night of dancing and partying with their mates. The promoters Aaron Little & Ashley Doran only have 2 rules: “1. Keep your dramas at home and accept everyone and 2. Come as you are!”
The new UNITY, codenamed “UNITY 2.0” opened on July 12 & 13 with visits from Willam (RuPaul’s Drag Race contestant and pop vocalist) and The Veronicas. The new venue boasts some of the best lighting outside of Sydney, a lineup of DJ’s and performers that are hard to beat and much more dance space tan ever before. Cover charges
Unity Nightclub, Sydney Junction Hotel 8 Beaumont Street Hamilton. Open Wednesday, Friday & Saturday from 10pm onwards. Cover charge varies, checkout unitynightclub.com or facebook.com/unitynightclub for more info. Photos by SJ Campbell (Social Life Magazine) and Glen Moret
The end of the year is a big time for the local LGBTQI community of Newcastle. Here are a few key dates you should mark on your calendar now! SEPTEMBER 14 Courtney Act: UNITY Nightclub Australian Drag Royalty has returned to Australia. Courtney Act, who first arrived in our lounge rooms via the first season of Australian Idol, returns to show us why she is the reigning queen of drag vocalist, and why sheis rumoured to be on RuPaul’s Drag Race Season 6! SEPTEMBER 21 KITTY GLITTER: UNITY Nightclub Australia’s #1 Drag DJ returns to UNITY Nightclub following her tours of North America and Asia. So put your paws up, MEOW! OCTOBER 17 - 21 Rainbow Festival (Various Locations) The iconic annual Rainbow Festival Returns this year. Organised by Rainbow Visions in conjunction with other local community groups and businesses, the Rainbow Festival boasts dance parties, family days, a talent competition, short film festivals and of course the reigning star of the festival Picnic in The Park (Sunday October 21)
LGBTQI COMMUNITY
WHITE PARTY @ UNITY
What’s Happening
presented by
Photos by Glen Moret
Around The Globe New Zealand legalised Gay Marriage on Monday August 19 at 8:30am. The first Australian couple to be married in New Zealand were Paul McCarthy & Trent Kandler, locals from Eleebana!
new anti-discrimination laws ACON has welcomed new federal anti-discrimination laws which, for the first time ever, specifically include Lesbian, Gay, Bisexual, Transgender and Intersex people. On June 25, this year, the Sex Discrimination (Sexual Orientation, Gender Identity and Intersex Status) Act 2013 was passed by the House of Representatives. The new legislation will provide LGBTI people and their families with protection from some forms of discrimination and harassment. LGBTI people are now, for the first time, protected under federal laws in relation to: • Employment • Education • Accommodation • Getting or using services
The legislation maintains exemptions for religious organisations, but protects consumers of government funded aged care services regardless of the provider. The existing ground of ‘marital status’ has also been extended to ‘marital or relationship status’. Australia is now the first country in the world to have intersex people protected by anti-discrimination laws. “ACON welcomes the passage of the bill and thanks all those involved in helping extend these new legal
protections to LGBTI people and their families,” says ACON CEO Nicolas Parkhill. “However, we will continue to advocate against the exemptions to the laws for religious organisations as we believe that Australia should be a place where everyone belongs and having a twotiered system that fosters a platform for discrimination is not in the best interests of our nation now or in the future.” SOURCE/ACON WEBSITE: 26 June 2013
More information at: www.acon.org.au social/life 27
in the bag An enterprising business owner in Newcastle launched her new business in July as a way of helping out a charity very close to her heart and her family.
Story by Steve Dunkley / Photos by Fivespice Creative
Deb Hescott started her online business, J’espere as a way to combine two great passions in her life, charity and fashionable retro bags. With three generations of her family experiencing varying degrees of vision impairment and blindness, working with an organisation like Retina Australia was an effective way to help and provide hope. The organisation raises funds essentially for research into vision impairment, treatments and cure. The Retina Australia website states; Retina Australia is committed to raising funds for research into the detection, prevention, treatment and cure of inherited retinal dystrophies. The other reason Deb was drawn to starting a business is fashion. J’espere is her online business that retails unique, functional, affordable retro bags for both male and female. “These are bags that you do not see in just any bag shop, they are really funky and unique and can be used for many occasion, perfect for carrying books and laptops too,” said Deb. The concept for J’espere (French meaning of “I hope”) was born out of the desire to align a unique online business to raising awareness and funds for Retina Australia. Deb and J’espere are committed to this cause and will donate $2 from the sale of each bag to the charity. To see the collection of funky fashion bags, visit the website at www.jespere.com.au and also on Facebook at facebook.com/JespereRetro. Deb is a member of the Retina Australia New South Wales Council which meets in Sydney on a monthly basis to discuss ways to promote services, raise funds, support members, and the overall governance of the NSW charity. Retina Australia NSW is a member of Retina Australia, a voluntary organisation of State and Territory groups concerned with retinal degenerative diseases. While people with vision impairment can receive support in various ways from fantastic organisations such as Vision Australia, Retina Australia is primarily concerned with funding research into scientific projects. There is some exciting research happening at the moment in the areas of the Bionic Eye, gene therapy, and Stem Cell research. Ultimately, the organisation is looking for ways to assist vision impaired people and working towards cures to blindness and other inherited retinal eye diseases. The launch, held at Inner City Winemakers on July 28 looks like the start of a great relationship between Deb’s two great passions. For more information about the products visit: www.jespere.com.au and for more information about Retina Australia visit: www.retinaaustraliansw.com.au.
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Set the Mood with Blue by Cat Cossettini / Sweet Living Newcastle “The Unknown” zgallerie.com
Neoclassical armchair attributed to Ephraim Stahl
Crate & Barrel Tailor Sofa crateandbarrel.com
1stdibs.com
Oversized Zebra Pillow pier1.com
Kvadrat Cushion Squaring of the Circle “Fire” connox.com
Yerra Cowhide Rug Cuadrado Cowhide Rug - Holstein
Flos Spun Floor Lamp
shophorne.com
Ampersand Bundle Corian Side Table - Black Walnut shophorne.com
Blue Cupboard, Ulster County, New York
amara.com
1stdibs.com
Blue Tile Inspirations by Julita Wozny Blue pattern tiles always catch my attention and receive my appreciation. They are one of those timeless pieces that define beauty. Here I present to you some of my blue tile inspired favorites. It’s almost amazing how far this afflation goes! From predictable floors to exterior walls and summer dresses. The list of possibilities is endless. I fell for the tile-detailed steps. Each step decorated with a different pattern makes them so much more interesting and mindopening! Visit: www.julitawozny.com
social/life 29
Everyday Cooking Tips Story and Photo by A Hardy
Preparing the same meals from the same recipes day after day can get dull fast. To get enjoyment out of cooking, learning some simple tips should help put the fun back into the kitchen. OYSTERS: Try new methods of preparing oysters. Opened oysters can be placed on a pan appropriate for broiling and covered with a moderate dose of cream... After, top them with some parmesan cheese, and then broil them. Try sautéing the them. Dredge oysters with a touch of flour seasoned to your liking. Fry them in hot butter until they take a golden tone. or keep them in the shells while baking - Lay them in a baking dish, spot them with butter, and then top them with breadcrumbs. Bake for five minutes in an oven preheated to 210°C. When the juices and butter begin to bubble, you can serve them hot alongside a toasted baguette.
Bacon & P umpkin Muffins
From The Shops:
• 350g diced pumpkin • 1 large diced onion • 2 eggs • 250g diced bacon • 1 ½ cups plain flour
• 100g grated tasty cheese • 2 tsp baking powder
SOUPS & STEWS: To reduce the fat content of your
• 30g melted butter
soups or stews, try starting with low-fat or fat-free broth in the beginning. Your soup should contain mostly vegetables and lean meats to keep it low-fat. After the soup is done cooking, let it chill in the refrigerator. Any fat will rise to the top of the soup and congeal. Remove the solidified fats using a spoon. There is approximately 100 calories per tablespoon of fat, which can make a big difference!
• 1/3 cup milk
PIES: You can fix a pie crust. If pie dough is kneaded too much it can get cracks in it. Sprinkle a little water on the crack, and then use your index finger to rub the dough together. Adding milk can also increase the softness of the pie crust, improving its appearance. The top crust will develop a nice glaze once it has been baked.
CHICKEN STOCK: When you make chicken stock make as much as you can. Instead of making a single serving, make a whole stock pot and save the leftovers so you can freeze them. Many great recipes call for a base of chicken stock. Allow to cool, and freeze in appropriate containers.
PREPARATION: Preparation is one of the most important things that you will have to do before you cook a meal for your friends or family. Double-check to make sure you have all the necessary ingredients. With the right groundwork, you can enter your kitchen confidently and get right to work whipping up a fantastic meal. Putting the advice you just learned into practice is a great way to get started in an exciting new hobby. Cooking is a tasty and fun way to learn about food. As you learn more about cooking, you will begin to enjoy it and have better tasting meals. n
• 2 Tbsp. thyme chopped • 2 Tbsp. olive oil • Salt and Pepper for seasoning In the Kitchen: • Pre-heat oven to 180oC and line 12 hole muffin tray with paper muffin cases. • Heat olive oil in large frypan on medium heat. Add pumpkin, onion, thyme & bacon. Cook for 5minutes, stirring so the pumpkin doesn’t stick to the pan. • Whisk milk, eggs, melted butter & cheese together. Pour into a mixing bowl with flour and baking powder, gently fold until combined. • Add pumpkin mix and combine together. Season with salt and pepper while mixing. • Pour into lined muffin tin, bake for 15-20min. • Once cooked allow to cool in muffin tin for 5 minutes before letting them fully cool on wire cooling rack.
Elle
Enjoy : )
social/life magazine
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Canapés, Banquets, Paella, Gourmet BBQ’s Corporate functions, Staff Party’s, Weddings, Birthdays, Seminars, Conferences. Rustica Newcastle Beach bookings contact 02 4929 3333 or email eat@rustica.com.au
Image - Steve James
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Dietary requirements including Gluten Free, Vegetarian & Vegan catered for / All meat is Halal.
Images - Jacqui Clancy
for minimum groups of 30
social/life 31
David & Tanya’s
B&S Snow Ball
Friday, July 26, 2013 Presented by KOFM @ Salas, Warners Bay
See the full gallery at www.sociallifemagazine.com.au