The
Important Updates
Employee Discount Program Update
We have made a few changes to the Employee Discount Program
Estate Jewelry: Now follows the same discount policy as other merchandise.
Layaways and Special Orders: Must be paid in full once an employee tenders their resignation. If not, the cost of the item(s) will revert to full retail price.
· Current Exclusions:
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Don’t forget, October is Jewelers for Children Month! We’re offering a limited-edition Dee Berkley bracelet pair aquamarine and 14K gold-filled beads for $99, with all profits benefiting JFC and its partners, including Make-A-Wish, St. Jude, and CASA.
We’re mid-month now...so who’s leading the charge? Every bracelet sold means more support for children in need and more bragging rights for your team. Let’s keep sharing this story and finish the month strong!
ESOP MONTH
Ownership is our culture. Growth is our future
October is here, and with it comes one of our favorite celebrations: ESOP Month! This is our time to shine a light on what makes Day’s truly special, our culture as an employee-owned company.
Being employee-owned means so much more than having shares in a business It is about belonging to something bigger, where every one of us has a voice and a role in shaping the future. Our culture of ownership is what sets Day’s apart. It is what drives us to care deeply for our customers, support one another, and take pride in every success.
This month, we celebrate not just our ESOP, but the spirit of teamwork, accountability, and shared success that makes Day’s feel like family Each milestone we achieve together is a direct reflection of our dedication, creativity, and ownership mindset
We will be rolling out fun activities and events throughout October to honor this shared journey, so keep your eyes open for announcements and join in the celebration. Together, we do not just work at Day’s. We own our story, our culture, and our legacy.
Activities!
Pumpkin Painting Contest
Showcase your creativity by store location and department.
Pumpkins: To keep the cost down, let's work on 1 or 2 pumpkins per location or departm
Theme:
How to Deadlin
Send to Tip: Inc
ESOP MONTH
Ownership is our culture. Growth is our future
“Andy’s Coming” Challenge
If you haven't seen it, look it up on TikTok for a quick laugh. This is a fun, team activity you can do together, SAFELY.
Create a short video of your team’s best “Andy is Coming” moment
Submit to: HR@DaysJewelers com
Safety first: Be sure you are safe as you take part in this challenge
Day of Caring: Giving Back Together
At Day’s, our success is about more than jewelry. It is about the impact we make in our communities. Each year on our Day of Caring, stores and departments come together to support local causes such as kitten adoptions, food drives, and other community needs This tradition reflects our culture and aligns with our VOTS, reminding us that ownership and compassion extend beyond our walls. Thank you for caring and making a difference in your community.
Amber will be reaching out to store management teams to coordinate our annual Day of Caring.
BINGO
Day’s BINGO, renamed BLING for the occasion, is here to turn everyday customer conversations into a fun, competitive listening game! Your BLING cards arrive October 20, filled with phrases like “I’m just here for a watch battery” and “I'm just looking”. During October 27–31, mark your card when you hear a phrase! When you complete the pattern, or at the end of the day, snap a photo of your board, and send it to khoward@daysjewelers com to score points The department or store with the most points win bragging rights and a special prize! BLING is the perfect chance to sharpen your listening skills, celebrate funny, familiar moments, and connect with your teammates. Keep your ears open, stay playful, and may the best team win!
theCHR ut
Our Benefits Superhero: 425 Reasons to Thank Lauryl!
Open Enrollment is officially wrapped up, and I want to thank all of you for the thoughtful way you approached your benefit choices this year We saw fantastic engagement, with so many of you making meaningful updates to ensure your families are well covered.
And at the heart of it all was Lauryl, our Payroll and Benefits Coordinator. She goes above and beyond every day with her compassion, attention to detail, and even her infectious laugh. Through this Open Enrollment, Lauryl personally set up 425 separate payroll deductions to make sure every change you made was captured accurately. That is no small feat!
Lauryl is not only a trusted ally to each of us but also the heartbeat behind our celebrations and the reason this complicated process felt seamless. Her dedication reminds us why she truly is our Benefits Superhero. Thank you, Lauryl, for making Day’s a place where people feel cared for and connected.
The Showcase Inventory
Q. What was the inventory team up to in September?
A. They were receiving a lot of merchandise!
Incoming Packages to Inventory dept, excludes MISC supplies This is how many actual packages but does not include any hand carry or product shipped from stores
In September, 379 RB labels were made (3,109 for the year). Each RB label equates to one receiving batch. Each batch is made up of lots of items. Below is the quantity of items received by the inventory team.
Heather, Mary, Jean, Anna, and Courtney (with help from Noel) are busy ladies! Thank you for all you do!
The Showcase
Merchandising
Opal Quick Guide-by Lindsay
Opal Doublets and Triplets
Opal Doublets and Triplets are assembled stones Doublets are solid opal slices on the top, glued to a dark backing (ironstone, black potch, or plastic). Triplets have a thin slice of opal in the center, glued on top of a black backing. They also have a plastic or quartz dome shaped capping. Assembled opals should never be submerged in water- it can loosen the glue.
Boulder Opals
Boulder Opals are natural opals that are mined from ironstone boulders under the ground The precious opal appears in seams or patches surrounded by natural ironstone.
Ethiopian Opals
Ethiopian Opals (or Welo Opals) are mined in Ethiopia. They typically cost less than Australian Opals, have a vivid play of color, and are from stratified volcanic rock Ethiopian Opals should not be submerged in water for an extended period of time- they can absorb the water and cause the stone to crack and change color.
The Showcase
Merchandising
Opal Quick Guide-by Lindsay
Australian Opals (Light Opals/White Opals)
Australian Opals are mined throughout Australia. They are produced in a sedimentary environment, resulting in a more stable stone (as compared to the Ethiopian Opal). The white or light opal versions of the Australian opal are translucent or semi translucent with a play of color against a white or light gray background color (body color) These stones can be easily broken if dropped but do not absorb water as an Ethiopian Opal does.
Australian Opals (Black Opals)
Australian Black Opals are translucent to opaque, with a play of color against a black or other dark background
Opal Care
Opals need special care. They should not be exposed to extreme heat, intense light, or sudden temperature changes. Customers should also avoid exposing Ethiopian Opals to water. Australian opals should only be cleaned with warm soapy water.
Sparkling Impressions Marketing
F5: Cooper Flagg & Family
On September 20th, we proudly presented custom “F5” pieces to the five members of the Flagg family, including Maine’s own Cooper Flagg, the No 1 NBA draft pick This project has been in the works for months and came full circle, as Kelly and Ralph Flagg purchased their engagement ring from Day’s in Bangor back in 1997.
The hand-off took place the day before Kelly’s induction into the Maine Sports Hall of Fame, making the moment even more special. Seeing the family together proudly wearing their new pieces was a powerful reminder of why we do what we do, creating jewelry that carries stories across generations and life’s biggest milestones Huge shoutout to ODI/Tache for bringing these pieces to life!
From left to right, Ralph Flagg, Ace Flagg, VP of Marketing - Nikia Levesque-Meyer, Cooper Flagg, and Kelly Flagg.
Location Spotlights
Topsham
Stephanie had some guests come in with flowers and a heartfelt card thanking her for her help in picking the perfect anniversary gift. She's so awesome at delivering exceptional service! Thank you, Stephanie!
Salem
Our Salem sales team has truly stepped-up during onboarding. From representing us at a recent concert sponsorship alongside Paul, Ellen, and our incredible service team, to diving into learning about the vendors and products coming to our new store, their passion and teamwork are setting the stage for a successful sales floor. None of this would be possible without the support of our other stores, hardworking HEM employees, our VP, and our amazing vendor partners. Together, we ’ re building something special in Salem. ��-Tony
Location Spotlights
Bangor
Shout Out to Koko – 85% JM Care Plan Achiever
Let’s give a huge round of applause to Koko for an outstanding accomplishment: achieving an 85% JM Care Plan attachment rate.
This is no small achievement. Offering a JM Care Plan is not just about numbers. It is about delivering exceptional service to our customers. By ensuring they leave with protection for their jewelry, we give them peace of mind and strengthen the trust they place in Day’s. Koko’s success shows what it looks like to lead with care, dedication, and a focus on providing the very best customer experience
Now here is the challenge: Who’s next? Can you meet or even exceed Koko’s 85%? Let’s see which team member will rise to the occasion and keep raising the bar Koko, thank you for showing us what is possible when service and ownership come together. You set the standard, and we cannot wait to see who follows.
Location Spotlights
Auburn
Welcome Baby Nora
We are overjoyed to share the wonderful news that Tatiana and her husband Drew, and big sister Skylar have welcomed a beautiful baby girl, Nora. She arrived on September 26, 2025, weighing 8 pounds and 14.5 ounces. Please join us in celebrating Tatiana and her family as they begin this exciting new chapter with baby Nora Your Day’s family is so proud and happy for you.
Auburn
With Gratitude
I recently lost my grandmother; I was able to take time off work before and after to be with her and my family during this difficult time. Everyone at my location has been extremely supportive and helpful. Everyone checked in on me and offered condolences and help. While this was all happening, I also was closing on a home! Talk about bittersweet. I was met with encouragement and support every step of the way. So, to everyone at Day's in Auburn, I love you, I thank you and I'm so happy to work with such wonderful people
Love, Sasha
Closing Note
"The quality of a leader is reflected in the standards they set for themselves," - J.P. Morgan
Submitted
by Nick Butler