Since 1914
For over a century, Day’s Jewelers has been woven into love stories across New England. What began in 1914 as a single store in Maine has grown into a trusted name across the region, built on the promise of bringing beauty, craftsmanship, and integrity to every customer we serve.
From one generation to the next, Day’s has endured by staying true to its mission: to build a company that stands the test of time. Through economic shifts, changing trends, and new eras of growth, we have remained steadfast – guided by a vision to create something lasting, just as fine jewelry itself.
Today, when you walk into Day’s, you are entering more than a jewelry store, you are stepping into a legacy of 111 years of trust. Every ring, necklace, and bracelet carries with it not just sparkle, but the spirit of a company that has always believed in celebrating life’s most meaningful moments.
An Employee-Owned Company
Day’s Jewelers is new to Salem, but we are proudly rooted in New England with nine locations. What makes us unique today is that we are 100% employee-owned. Every person you meet in our store is an owner, personally invested in making sure your experience is nothing short of exceptional.
As a full-service jeweler, we go beyond exceptional jewelry –we create moments that last forever. From one-of-a-kind custom designs, to repairs and care, our team is here to keep your treasures as brilliant as the day you received them.
Handpicked for Brilliance
Every single Day’s diamond is hand-selected by our expert diamond buyer, ensuring it meets our uncompromising standards of beauty, quality, and value.
Diamond Trade-Up Program
At Day’s, once you become a customer, you become part of our family for life. We couldn’t be more excited to welcome our new neighbors in Salem –stop by, meet our team of owners, and discover what it means to Sparkle Everyday.
A Legacy of Trust Since 1914
For over a century, over 80,000 couples have trusted Day’s Jewelers to celebrate life’s most precious moments with exceptional diamonds and craftsmanship.
Beyond the 4Cs
At Day’s, every diamond is conflict-free and sourced only from suppliers who uphold the highest ethical, social, and environmental standards. Before reaching our showcases, 100% of our jewelry is put through rigorous quality control.
Personal, Professional Service
Our sales and service professionals are trained through respected industry programs, combining expertise in diamonds, gemstones, and fine jewelry with genuine care. We’re here to listen, guide, and help you find the perfect piece with confidence.
At Day’s you can trade in the 1/5ct or larger center natural diamond of any ring, or any natural diamond stud earrings and solitaire pendants, for another diamond of 50% greater value—if that diamond was purchased at Day’s Jewelers. Your upgrade is always valued at the original purchase price, ensuring that your investment in love grows with each milestone.
Sparkle with Purpose
PRODUCT
We are proud to launch a meaningful initiative that directly benefits children here in New Hampshire by partnering with Jewelers for Children, a national organization that supports St. Jude Children’s Research Hospital, Make-A-Wish America, the Elizabeth Glaser Pediatric AIDS Foundation, and the National CASA Association.
During our grand opening weekend, customers may purchase a sterling silver or 14kt gold filled “Live, Love, Sparkle” bracelet for $99, $149, or $199.
When you purchase a bracelet, you’ll have the option to keep it for yourself or donate it back to be gifted to the advocates of CASA of New Hampshire who give a voice to children who have experienced abuse or neglect, and to the volunteers and wish recipients of Make-A-Wish New Hampshire. With the support of our customers, we would love to gift 111 bracelets—honoring our 111 years in business and symbolizing the lasting impact of our legacy.
With 100% of profits donated to Jewelers for Children, this effort brings joy, hope, and sparkle to children who need it most. It’s a celebration of love, community, and the difference we can make, together.
