Formed deep within the Earth billions of years ago, these finite and unique natural wonders are the oldest objects you will ever touch. Natural diamonds provide employment, education, and healthcare for local communities from the Northwest Territories of Canada to Botswana in Southern Africa and protect vulnerable ecosystems for the future. Discover Our Natural Diamond Jewelry Collections
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DEAR FRIENDS
As you explore this special holiday edition, we invite you to pause and reflect. Not only on the elegance of fine jewelry, but on the joy, gratitude, and meaningful traditions that define this time of year.
At Day’s Jewelers, our story has always been about people, about trust built over generations and the deep honor of helping you celebrate life’s most important moments. Since 1914, we have proudly served communities across Maine and New Hampshire, growing to nine locations, including our newest store in Salem’s Tuscan Village. What began as a family-owned business more than a century ago is now an employee-owned company, a legacy carried forward with pride and care by those who live and work in the communities we serve.
This magazine is an extension of that promise. Inside, you’ll find curated articles that touch on the many realms of the world of luxury, along with a handpicked selection of modern designs and exclusive collections. Whether you’re searching for inspiration for a heartfelt holiday gift or a piece that captures your own story, we hope you’ll discover something that resonates.
The holiday season is a time to connect, to give, and to create lasting memories. May this season bring you comfort, joy, and time with those you love most. Thank you for allowing us to be part of your celebrations, it is a privilege we deeply cherish.
From our family of employee-owners to yours, we wish you a beautiful holiday season filled with warmth, wonder, and moments you’ll treasure forever.
With heartfelt gratitude, Joseph Corey
CONVENIENCE DEFINES TRUE LUXURY
The right piece does more than adorn you. It adds personality, elegance, and a distinct finishing touch to your look. Whether dressing up for an evening out or curating your everyday essentials, the perfect set of bracelets can make all the difference. They frame your hands in motion, catching light and attention with every gesture. They complement your outfit, reflect your mood, and express your individuality. With their versatility and charm, bracelets often become signature pieces, treasured for both style and sentiment. When you find ones that combine beauty with comfort, the result is effortless sophistication. Sereno bracelets are just that. Timeless pieces that feel as good as they look. They glide on with ease, layer gracefully, and shine with the unmatched quality of Italian craftsmanship. If jewelry is the punctuation to fashion, Sereno bracelets are the exclamation point.
The Sereno Collection celebrates the artistry of Made in Italy craftsmanship, representing generations of refined expertise from renowned jewelry hubs such as Valenza and Arezzo. Each bracelet is meticulously hand-assembled, blending traditional goldsmith techniques with innovative engineering for a result that defines luxury.
Engineering and Innovation: Comfort Meets Durability
At the heart of Sereno’s sophisticated simplicity lies an ultra-strong yet lightweight titanium wire, encased within hollow gold beads. This discreet engineering ensures resilience and comfort, making the bracelets effortless to wear all day. The design glides seamlessly over the skin without snagging, offering a perfect balance of elegance and ease..
Versatile Designs for Every Style
Sereno bracelets are available in an array of designs to suit every taste, from classic round beads and geometric motifs to vintage-inspired silhouettes and minimalist modern lines. Customize your look with gemstone accents, mixed metals, or curated combinations to create a style that is distinctly yours.
Effortless Styling: No Clasps, No Compromise Sereno bracelets redefine ease with their innovative “one size fits all” approach. Simply roll them onto your wrist for instant polish. No clasps, no fuss. Perfect for daily wear, they transition seamlessly from casual daytime looks to sophisticated evening glamour. Layer multiple Sereno pieces for a bold stack, or wear one as your signature style.
The Art of Bracelet Stacking
Begin your stack with a focal Sereno piece, perhaps a classic diamond-accented design. Add contrast with gold only, or some gemstone accents such as sapphires, rubies, or emeralds for radiant brilliance. Perhaps some varying textures and bead sizes could be playful, pairing delicate geometric patterns with bold round beads. Mixing tones of rose, yellow, and white gold creates depth and visual intrigue. Odd-number combinations, like three or five, make the most balanced looks. Lastly, have fun with your stack, have it your way.
Italian Elegance Meets Everyday Luxury
The soul, The kiss, The heart; The first words of love. -UNKNOWN
THE STAPLES YOU NEED
Your Forever Collection, Defined
At the heart of every jewelry wardrobe are the pieces that transcend season and occasion. These designs quietly elevate, moving seamlessly from daytime engagements to evening refinement. True luxury lies not in extravagance, but in the enduring presence of pieces that whisper elegance with every wear.
A diamond tennis bracelet captures this essence: graceful, iconic, and endlessly versatile. Layered with slender gold bands, it creates a stack that feels personal and thoughtfully curated. Introduce intrigue with fancy-shaped diamond rings like elongated marquises, pears, or asymmetrical cuts that bring subtle drama to an otherwise classic arrangement. Lightweight earrings frame the face with delicate motion, offering presence without weight. A rivière necklace, reimagined with clover motifs or elegantly graduated diamonds, transitions with ease from casual polish to evening sophistication. Never overpowering, always graceful.
Stacks of slim bands in yellow, white, or rose gold encourage individuality. A pavé accent ring here, a brushed texture there. Each layer becomes a reflection of personal rhythm and style. These designs are not fleeting fashion, but enduring companions, thoughtfully crafted to accompany life’s many and ever-changing roles.
Ultimately, these are more than adornments. They are foundational staples. Pieces that anchor a personal collection and move fluidly with you through life’s varied rhythms. Luxury, here, is expressed not through loud statements but through quiet confidence, impeccable taste, and timeless beauty.
Your forever collection awaits, defined by essentials that are always in style, always in step, and always, undeniably, yours.
THE GLOW THAT LASTS
“Elegance is when the inside is as beautiful as the outside,” mused Coco Chanel. Yellow gold embodies this effortlessly. With a warmth that feels eternal, yellow gold is not so much making a comeback as it is reclaiming its rightful place: at the heart of the refined woman’s jewelry wardrobe.
For the past two years, this radiant metal has dominated runways and red carpets, wrapped around wrists and gracing décolletés across fashion capitals. But its true appeal lies in something quieter. Yellow gold doesn’t chase attention; it earns it. Its soft luster carries an intimacy, catching the light without ever shouting for it. Whether layered over a crisp white shirt or accenting an evening silhouette, it speaks in a tone of quiet confidence.
A double-row bangle, curved and clean. A slim, pavé-set ring. A whisper-thin chain with or without a pendant, each one an heirloom in the making. These pieces aren’t trends; they’re touchstones. The kind you reach for without thinking, the ones that go wherever you do - from boardroom to brunch to dinner under candlelight.
There’s something grounding about yellow gold. It doesn’t need to reinvent itself to feel current. It simply endures. Chic, steady, and always appropriate. For the woman who understands that luxury lives not in excess, but in effortlessness, yellow gold is her quiet signature.
Because true style isn’t borrowed, it’s lived in. And yellow gold, with its golden glow and timeless grace, lives beautifully.
MAINE TOURMALINE: A LEGACY IN STONE
The story of Maine Tourmaline begins more than two centuries ago. In 1820, two young boys discovered striking green crystals at Mount Mica in Paris, Maine, the first gem-quality tourmaline ever found in the United States. That discovery placed Maine on the world’s gemstone map, and for generations since, the state of Maine has been recognized as one of the most important sources of this extraordinary gem.
Throughout the 19th and 20th centuries, Maine’s rugged western mountains yielded stones of remarkable beauty. The deposits at Mount Mica and later discoveries in Newry and Rumford produced some of the world’s largest and finest crystals, rivaling material from Brazil and Afghanistan. Collectors and jewelers sought Maine tourmaline not only for its vivid spectrum of colors, but also for its rarity and uniquely American provenance.
By the early 1970s, the Newry mines brought international attention to Maine once again. Crystals weighing more than 60 pounds were unearthed, including rare pinks, greens, and “watermelon” bi-color gems that became iconic examples of tourmaline’s natural diversity. Museums, gem dealers, and jewelers quickly recognized that Maine was producing tourmaline of world-class quality.
But this treasure was finite, over time, mining slowed, and today new finds are increasingly rare, making existing cut stones and heirloom pieces all the more precious.
A Gem Close To Our Hearts
For Day’s Jewelers, Maine Tourmaline is more than a beautiful stone, it is part of who we are. As a Maine-founded company with over 111 years of history, we feel incredibly fortunate to share this rare resource with our customers. It connects us to our landscape, to our history, and to the generations of Mainers who came before us.
Many of our Maine Tourmaline pieces begin with stones carefully hand-selected for their brilliance, individuality, and enduring value. From there, we design the jewelry in-house to highlight each gem’s unique character. These designs are not mass-produced, they are crafted with intention, honoring the rarity of the gemstone and the heritage it represents.
Sketch and ring above: Custom-designed Maine tourmaline ring –a reflection of our in-house artistry and the unique possibilities available through Day’s custom design.
When a customer chooses Maine Tourmaline, they carry more than a piece of jewelry. They are carrying a part of Maine itself- whether they were born here, moved here, or simply fell in love with this place along the way.
For our neighbors in New Hampshire, Maine Tourmaline also represents a shared New England story. It’s a gemstone born just across the border, yet deeply connected to the landscapes, traditions, and values that define life throughout our region. Owning Maine Tourmaline is not only a way to treasure something rare and beautiful, but also to celebrate the heritage and natural beauty we all call home here in New England.
Ring above: One-of-a-kind Maine green and pink tourmaline pear-shape ring, designed by Day’s and set in 14kt white and rose gold.
We invite you to discover the wonder of Maine Tourmaline in person. See its brilliance, feel its history, and find the piece that speaks to your own story. A gem this rare is meant to be experienced.
Photo at right: Julie Collins, Vice President of Merchandising, and Kathy Corey, previous Owner and Vice President of Merchandising, hand selecting 3,700 carats of loose Maine Tourmaline.
Photo at top: Mining at the Dunton Quarry in Newry, Maine, circa 1970s – birthplace of some of the world’s finest tourmaline. Courtesy of the Maine Mineral and Gem Museum. Watermelon tourmaline slice from Dunton Quarry, Newry, Maine – a rare natural masterpiece. Courtesy of the Maine and Mineral Gem Museum.
WHERE ARCHITECTURE MEETS ADORNMENT
At first glance, architecture and jewelry may seem to inhabit different realms. One commands skylines, the other rests gently against the skin. Yet beneath these distinctions lies a shared design language, rooted in proportion, balance, and storytelling. In truth, fine jewelry is a form of intimate architecture, crafted with precision, worn close to the heart, and built to last generations.
Material and technique further bind these worlds. Gold, platinum, and silver, revered for their strength and beauty, serve as the foundation for both monumental buildings and enduring jewelry. The same artistry that bends metal into an intricate ring can be found in the curvature of a suspension bridge or the filigree of an architectural screen. Even glass, once prized solely for inlay, now connects both arts, inviting light, transparency, and reflection into form.
Looking ahead, technology continues to advance the possibilities for both disciplines. Computer-aided design and 3D printing now allow jewelers to craft forms once unimaginable, delicate lattice-like compositions that mirror contemporary architecture’s structural daring. These innovations, paired with an emphasis on sustainability, signal a new chapter in design—one that honors the past while forging a more responsible future.
At its core, the bond between jewelry and architecture speaks to a deeper human instinct, the desire to create beauty with meaning, to elevate daily life with artful intention. Whether gazing at a soaring cathedral or slipping on a perfectly balanced ring, the experience is the same: a quiet awe in the presence of excellence, proportion, and imagination.
Both disciplines are expressions of human aspiration. The master jeweler, like the architect, manipulates line, form, and symmetry to evoke emotion and meaning. The fluid curves of a handcrafted bracelet may echo the sweeping lines of a Frank Gehry structure, while the quiet strength of a platinum setting can mirror the clean geometry of a Mies van der Rohe façade. Each piece, whether a building or a jewel, achieves beauty by reconciling structure with soul, grace with permanence.
This connection is not merely metaphorical; it is historical. Across millennia, jewelry and architecture have mirrored one another, revealing the spirit of their age. In ancient Egypt, artisans wove obelisks and temple columns into gold amulets for the divine and the royal. Greek jewelers borrowed from the temples that crowned the Acropolis, rendering Ionic columns and carved friezes in miniature, transforming civic ideals into objects of personal devotion.
In every era, jewelry has echoed the grand narratives of its architectural surroundings. Roman arches, symbols of victory and endurance, found their way onto pendants and brooches. In Victorian England, Gothic Revival spires and trefoil windows inspired intricate goldwork, reflecting a society steeped in symbolism and craftsmanship. Jewelry, in this context, becomes more than accessory; it becomes artifact, a tactile expression of culture and history.
The Art Deco period offered one of the most vivid convergences of these two arts. As skyscrapers rose in celebration of modern ambition, jewelry designers mirrored the bold silhouettes, graphic repetition, and gleaming materials of the new urban landscape. A diamond bracelet might easily echo the rhythmic facade of the Chrysler Building, while a geometric pendant could evoke the upward thrust of Manhattan’s skyline. These weren’t merely ornaments; they were architectural statements scaled for the wrist or décolletage.
Conversely, architecture has long drawn inspiration from the meticulous artistry of jewelry. Gaudí’s Barcelona structures, Casa Batlló and Park Güell in particular, glimmer with mosaic detail and organic curvature, transforming homes and parks into wearable art on a monumental scale. His work illustrates the influence of craftsmanship traditionally reserved for fine adornment, elevated now to a civic spectacle.
Today, the dialogue between architecture and jewelry continues through modern design. The minimalist purity of “less is more” finds elegant expression in jewelry with clean lines, open forms, and restrained brilliance. The daring, futuristic shapes introduced by architects like Zaha Hadid have inspired a new generation of sculptural jewelry, pieces that appear to float, fold, or flow in defiance of convention. These designs are not simply decorative; they reflect the evolving language of luxury, rooted in innovation and bold design.
Within our collection, you’ll find this dialogue expressed through extraordinary pieces that celebrate this very intersection, artifacts of craftsmanship that speak to those who appreciate design not only as aesthetic, but as legacy. Each jewel, like great architecture, offers something enduring: a story to carry forward, a structure of beauty, and a sense of belonging in a world shaped by timeless artistry.
A New Era of Jewelry and Timepieces
WORN WITH INTENTION
Jewelry doesn’t shout anymore. It speaks in detail, through lines, proportions, and the weight of a clasp that clicks just right. As we move toward the new year, a quieter but no less powerful shift is happening in the world of fine jewelry and watches. For American collectors, design is now personal, intentional, and deeply considered. Here’s how the industry is evolving, one silhouette at a time.
NECKLACES: Layers With Meaning
Layering remains a defining gesture. But this isn’t about piling on, it’s about story. Thin chains with delicate motifs and necklaces of varying lengths in mixed metals create a rhythm that feels as personal as a playlist. Jewelry for the neck has become a subtle conversation, one meant only for a select few to hear.
EARRINGS:
Structured Statements
Earrings are getting longer, bolder, and more defined. This season’s silhouettes favor linear drops, architectural shapes, and exaggerated proportions that make an impact without overpowering. Designed to draw the eye and elongate the neck, these earrings frame the face like wearable architecture, deliberate, sculptural, and impossible to ignore.
RINGS:
Precision in Layers
BRACELETS:
Sleek, Smart, Adaptable
The ring stack isn’t going anywhere, but it’s evolving with more structure and presence. Thick, architectural bands that mimic the appearance of layered rings are taking center stage.
These bold silhouettes combine clean geometry with tactile weight, delivering a sense of power and permanence. Think sculpted gold, negative space, and intentional asymmetry, all working together to make the hand the focal point.
BLUE SAPPHIRE:
Quiet Power
Designers are leaning into sapphires in shades of midnight, cornflower, and sky while keeping settings classic. Clean lines and modern forms provide a sculpted silhouette. The drama is there, but it’s subtle, folded into timeless pieces that don’t try too hard.
HOW IT COMES TOGETHER:
Intentional Contrast
Bangles and bracelets are slimming down and smartening up. Many include hidden clasps or adjustable mechanisms, embracing subtlety and ease. Gemstones are smaller, more selective, glints of color rather than centerpieces. They rest on the wrist like a whisper.
No more matchy-matchy sets. Today’s luxury is about curated contrast, pairing warm and cool metals, modern and vintage elements, polish with texture. The effect isn’t chaotic; it’s considered. A signature look, built piece by piece.
Jewelry and watches don’t just decorate. They define. Not with extravagance, but with quiet certainty. It‘s design that doesn’t need to explain itself. It just fits.
GET THE LOOK
IN VACATION MODE
Easy, breezy, and undeniably chic, this style is for the woman who travels light but lives large. Jewelry adds a sunlit sparkle, striking the perfect balance between relaxed and refined. She radiates carefree confidence wherever she goes.
VICTORIA BECKHAM
AGOLDE
BOTTEGA VENETA
LOEWE
ALL IN A DAY’S WORK
Sophisticated and sharp, this look is tailored for the woman who leads with style and strength. The jewelry is subtle but statement-making—elevating her presence without ever overpowering. She’s polished, empowered, and impossible to ignore.
WEDDING
STYLE
Effortlessly elegant with a hint of boldness, this look is made to turn heads without stealing the spotlight. The jewelry is refined yet fashion-forward—perfect for those who want to feel graceful and unforgettable. She arrives with poise and leaves a lasting impression of timeless charm.
CELINE
SELF-PORTRAIT
YVES SAINT LAURENT
JIMMY CHOO
Handpicked for Brilliance
Every single Day’s diamond is hand-selected by our expert diamond buyer, ensuring it meets our uncompromising standards of beauty, quality, and value.
A Legacy of Trust Since 1914
FOR OVER A CENTURY, COUPLES HAVE TRUSTED DAY’S JEWELERS TO CELEBRATE LIFE’S MOST PRECIOUS MOMENTS WITH EXCEPTIONAL DIAMONDS AND CRAFTSMANSHIP.
BRILLIANCE MEETS LEGACY BEYOND THE 4CS: THE DAY’S STANDARD
At Day’s, every diamond begins with integrity. Our diamonds and diamond jewelry undergo a meticulous evaluation process that goes far beyond the traditional 4C’s. We ensure every diamond is conflict-free and only sourced from suppliers who uphold the highest standards of ethical, social, and environmental responsibility.
Before reaching our showcases, 100% of our diamond jewelry is put through rigorous quality control. Our team inspects each piece for craftsmanship, metal purity, proper stampings, and stone security to ensure only the best reaches you. Because at Day’s, we believe you deserve more than brilliance, you deserve a standard you can trust.
THE DAY’S LIFETIME DIAMOND TRADE-UP PROGRAM
As your love evolves, so can your diamond. Trade in any 1/5ct or larger center natural diamond of any ring, or any natural diamond stud earrings or solitaire pendants, for another diamond of 50% greater value — anytime, if that diamond was purchased at Day’s Jewelers. Your upgrade is always valued at the full original purchase price, ensuring that your investment in love grows with each milestone.
PERSONAL, PROFESSIONAL SERVICE – ALWAYS
At Day’s, exceptional service isn’t a tagline, it’s our promise. Our Jewelry Sales and Service Professionals are extensively trained through our in-house Day’s University program, equipping them with expert knowledge in diamonds, gemstones, and fine jewelry.
But our training goes beyond product knowledge, it’s about creating meaningful connections. We’re here to listen, guide, and help you select the perfect piece with confidence and care. It’s this deep commitment to personal, professional service that defines the Day’s experience, every time you walk through our doors.
The New Masculine
THE RISE OF JEWELRY FOR HIM
CHECKMATE IN COLOR
A
kaleidoscope of High Jewelry - emeralds, rubies, sapphires, and Paraiba tourmalines - takes the spotlight in a dazzling holiday showdown. Bold, joyful, and endlessly collectible, these one-of-a-kind treasures prove that when it comes to statement style…color always wins.
Day’s Jewelers has been helping couples say “I Do”.
FOREVER STARTS WITH A
“We met through his sister, who’s one of my close friends. What started as a joke about us dating, quickly turned into something real. Our friendly competition and banter made for an unforgettable first date.”
09/12/2026 • NASHUA, NH
RENAUD FILM & PHOTO
09/20/2025 • CHELMSFORD, MA
SOSITHA LING PHOTOGRAPHY
09/12/2026 • NASHUA, NH
07/17/2025 • NASHUA, NH
SOUTHERN CHARM ELOPEMENTS
08/23/2025 • MILLBURY, MA
JADEN NADYA PHOTOGRAPHY
MARGARET + DANA
JENNIFER B. PHOTOGRAPHY
CHRISTIN + DAVID
SOPHIA + RYAN
MORGAN + JOHNATHAN
HEATHER + RYAN
THE STAFF PICKS
The Day’s Jewelers Team is pleased to share their personal picks for the best pieces to give the jewelry lovers on your list.
AMY - DIAMOND BUYER
EXCEPTIONAL JEWELRY SERVICES
Our commitment to craftsmanship, heritage, and personalized care is evident in every service we offer. Designed for the discerning client, our jewelry and watch services blend tradition with precision.
Our master goldsmiths, each with decades of experience, specialize in repair, heirloom restoration, and custom design. Whether preserving a legacy or creating a future heirloom, your piece is treated with exceptional care.
A highlight of our personalization services include both traditional machine engraving and state-of-the-art laser engraving - perfect for fine metals and glass. Every detail is rendered with precision, ensuring your piece is as meaningful as it is beautiful.
From expert repairs to precise battery and strap replacements to bracelet sizing, our watch services combine skill and care to keep your timepiece performing flawlessly and looking its best.
We provide professional pearl and bead restringing, along with complimentary cleanings and inspections. No matter where your jewelry was purchased, we ensure it continues to shine as brilliantly as the day it first caught your eye.
ADDITIONAL SERVICES INCLUDE:
• IN-HOUSE FINANCING & CREDIT OPTIONS
• CUSTOM DESIGN & RESTORATION
• LIFETIME DIAMOND TRADE-UP PROGRAM
• WARRANTY & CARE PLANS
• APPRAISALS
Our team is here to provide thoughtful, attentive service to care for your collection or help celebrate life’s milestones.