The 7Cs of Marketing

As businesses fight to create a place in the market for themselves, the key to success falls into a necessary evil: marketing. Marketing is the action or business of promoting and selling products or services, including market research and advertising. In order to market your goods and services effectively, it's crucial to understand who you're talking to and why. With remembering these 7Cs, you'll be able to successfully market your business, and know that you understand what you're trying to do, and not simply throwing money here and there... We've all done it. So, I'm here to help.

Clients - Before you can sell what you've got, it's imperative that you understand your audience. Who are you trying to target? What do they look like? What do they do for a living? What is the key demographic? Niche it down as much as possible, because if you're talking to everyone, you're talking to no one.

Convenience - In today's fast pace world, customers want to do business as easily as possible. When asking someone to do business with you, make it as convenient as possible for them so that they are more likely to take action, over and over.

Competition - The fancy pants word I use for this is USP (Unique Selling Proposition), but simply put: why should I do business with you and not your competitor? You should not only know who your competitors in the market are, you should know how you differentiate yourself from them. Research them, what are they doing that you like? What are they doing that you can do better? What can or will you say that your competitor can't or won't?

Communication - This is something you start in-house and work into your marketing efforts. With whom do you like doing business? I'm willing to bet they are transparent and honest. Start communicating with your current and potential customers early and often.

Consistency - With radio, I preach this a lot! Your potential customers aren't 100% in the market for your product or service all the time. The market ebbs and flows. You can advertise your washers and dryers to me all day, but I'm not in the market for one right now. However, since your advertising remains consistent, you'll find that once I'm in the market for that, I'll think of you first. Don't get discouraged because you "tried" a medium out for a while and didn't get the results you wanted. Stick with it. Promise.

Creative Content - Here's another one that gets me going in radio. The most important aspect of any marketing campaign is a great creative! What you say and how you say it makes all the difference in brand likability, retention, and if your call to action inspires people to move toward doing business with you!

Credibility - You can build this with an effective marketing strategy! You are an EXPERT in what you do! Show us! Tell us why! Once you build the coveted credibility front, you then have to keep it, and that ensures long term success and helps your whole marketing strategy WORK!

Interestedintakingyourmarketingtothenextlevel?Scheduleaconsultwithme!I'vebeenhelpingsmallbusinessesadvertise andcreatemarketingstrategiesusingmylocalmediumsofradioandmagazinefornearlyadecade!Iprovideano-pressure approachtohelpyou.Email:Britt.moses@yahoo.com