Q&A 问答
WITH THE UPCOMING LAUNCH OF THEIR NEW GAME MAKING WAVES AND A SUCCESSFUL REBRAND UNDER THEIR BELT, EVOPLAY CCO VLADIMIR MALAKCHI HAS PLENTY TO TALK ABOUT IN THIS EXCLUSIVE INTERVIEW FOR SiGMA MAGAZINE.
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OU’VE RECENTLY REBRANDED. TAKE US THROUGH THE COMPANY’S JOURNEY SO FAR, HOW HAS EVOPLAY’S IDENTITY EVOLVED AS A BRAND?
GAMBLING AND MAINSTREAM ENTERTAINMENT SEEM TO BE MERGING MORE AND MORE THESE DAYS - IS THIS BLUR BETWEEN VERTICALS THE FUTURE OF iGAMING?
Since our foundation in 2017, Evoplay Entertainment, and now Evoplay, has been dedicated to revolutionising the iGaming industry. Over the last year we have made some fantastic progress in innovating and doing something truly different to offer our partners – and our rebrand is proof of this.
This applies not only to gambling but also to the world of technology and products and user experience in general.
Our rebrand lies not just in changing a name, logo, or website and promotional materials – but rather in the 3 years of the company’s existence and the establishment of its philosophy and vision, where all internal and external processes are logical, complementary, and understandable to those who develop the brand and work with it. Now, after 3 years of growth, Evoplay is for both the team and our partners, more than just a supplier or game developer. We see ourselves as a brand with a philosophy and mission to be part of the entertainment world.
CON EL LANZAMIENTO DE SU NUEVO JUEGO Y EL LAVADO DE CARA QUE LE HAN DADO A LA MARCA, VLADIMIR MALAKCHI, EL DIRECTOR DE COMUNICACIONES DE EVOPLAY, TRATA MUCHOS TEMAS EN LA ENTREVISTA EXCLUSIVA DE LA REVISTA SiGMA.
Users are discerning and always looking for differentiation and something new when it comes to product selection – which means you need to offer something technically equal, or higher than what is available to stand out. Gamification is a great way to turn a mundane task into something entertaining for the user, and it has had a profound impact on the iGaming industry. Many companies utilise gamification to add to the user experience and stand out from the competition, which in turn can bolster social sharing, comments, and engagement considerably. Whether it’s growing something or saving up for a prize, people love to achieve things, and gamification allows us to deliver this experience in our slots. It presents an opportunity to expand spheres of influence and markets when it comes to entertainment, making a cross-channel offering a perfect solution.
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ACE POCO QUE HABÉIS ACTUALIZADO LA MARCA. HÁBLANOS SOBRE EL VIAJE DE LA EMPRESA, ¿CÓMO HA IDO EVOLUCIONANDO EVOPLAY COMO MARCA? Desde que fundamos Evoplay Entertainment en 2017, ahora Evoplay, nos hemos dedicado a revolucionar la industria del iGaming. A lo largo del último año, hemos hecho un progreso fantástico en cuanto a innovación y ofrecerles algo diferente a nuestros socios y nuestro cambio de marca es la prueba. El cambio no consiste solo en cambiar el nombre,
el logotipo o la web y los materiales promocionales, sino en los 3 años que tiene la empresa y el establecimiento de la filosofía y visión, donde todos los procesos internos y externos son lógicos, complementarios y comprensibles para quienes desarrollan la marca y trabajan con ella. Ahora, tras 3 años de crecimiento, Evoplay es, tanto para el equipo como para nuestros socios, algo más que un simple proveedor o desarrollador de juegos. Nos vemos como una marca con la filosofía y la misión de formar parte del mundo del entretenimiento.
SUMMER / AUTUMN 2021
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