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Apr/May Chris Shuttleworth

Brief

Considerations

To produce a series of 4 screen printed posters that illustrate cycling to coincide with the Grand Depart. The posters will be on display and for sale (£15 each) at Belgrave Music Hall and possibly other venues around Leeds. Other deliverables could extend into postcards, tote bags and t-shirts.

What elements could influence the design? – Yorkshire, France, Summer, Cycling, How will the posters work as a set? How many colours will be used? How will this affect cost?

The posters should work together – if somebody purchases one they should want the other 3 to complete the set.

The Grand Depart

Brief

What stock will be used for the posters

Belgrave Music Hall

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Apr/May Chris Shuttleworth

Visual Research The illustrative style used for these posters needed to be similar to the posters I designed at the beginning of the academic year as this is what grabbed Ash’s attention in the first place. However, the colours and content are factors that can be played with. Looking at existing posters, I think that the simpler ones have much more impact; less colours and simple illustration are more satisfying and easier to visually digest.

The Grand Depart

Initial Research

Belgrave Music Hall

Screen Prints

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Apr/May Chris Shuttleworth

1 - Focus on Location

2 - Race with Location

- 1 Poster for each departure/ arrival of stage 1 & 2 (Leeds, Harrogate, York and Sheffield)

- Focus on race with hints toward location - Key buildings picked out for Leeds, Harrogate, York and Sheffield for the background skyline

- Focus on landmarks of city/ town rather than the race itself

- Cyclists in foreground with unique expressions/ clothing and bike detail

- Busy and detailed - hidden things for the viewer to find

- x4 Locations could feel repetitive

- Would appeal to people from the illustrated location but would you buy the whole set? - Cyclists could join together throughout the set

3 - Racing

4 - Cycle Crops

- Focus on cycling and racing

- Focus on cycling

- Subtle indication of location

- Close and detailed parts of bicycles

- Lack of location gives posters wider appeal to people who are interested in cycling

- Information about The Grand Depart on cycles/ helmets where brand names would go

- Each cyclist will be a unique character

- Could have 4 different colours

- Cyclists could be interacting with each other

- Work well as a set

- Different angle of movement in each poster

- Buyer would be more inclined to purchase multiple posters as they are stronger together

Each poster could focus on main parts of movement of a cyclist: Steering, Pedalling, Sight, Standing/ sitting

The Grand Depart

Initial Concepts

Belgrave Music Hall

Screen Prints

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Apr/May Chris Shuttleworth

To tie all the products together I designed a badge that links Belgrave to the Tour De France.

The Grand Depart

Development + Posters

Belgrave Music Hall

Screen Prints

03


Apr/May Chris Shuttleworth

Screen Prints These are the final 3 prints that work together as a triptych. They will be printed at A2 scale and be for sale in Belgrave Music Hall and Canteen throughout July.

local areas, however there are little indications of Yorkshire such as a hidden Yorkshire rose and direction sign posts.

The focus of the posters is on racing to appeal to a wider audience that may not be familiar with the

The Grand Depart

Printed Posters

Belgrave Music Hall

Screen Prints

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Apr/May Chris Shuttleworth

Additional Promotion Further materials that are to be printed in support of the event include fliers, posters, t shirts, Facebook banner and tote bags. The fliers and posters direct the viewer to watch Le Tour De France on Belgrave’s big screens throughout July and feature edited versions of the artwork used for the screen prints.

The Grand Depart

Additional Deliverables

Belgrave Music Hall

Screen Prints

05


Final boards departdone