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by Chris Shuttleworth

C h r i s S h u t t l e w o r t h P P P We l c o m e

What I’ve done and what I haven’t done from September 2011 up to March 2014


by Chris Shuttleworth

Fa s t e n y o u r s e a t b e l t s .

C h r i s S h u t t l e w o r t h P P P We l c o m e

What I’ve done and what I haven’t done from September 2011 up to March 2014


C h r i s S h u t t l e w o r t h P P P L e v e l 0 4 T h o u g h t s

Le t ’s t a k e a t r i p b a c k i n t i m e


C h r i s S h u t t l e w o r t h P P P L e v e l 0 4 T h o u g h t s

Le t ’s t a k e a t r i p b a c k i n t i m e


Reasons why you chose to study on this programme: Overall better knowledge and understanding of Graphic Design The programme has had consistent results of employment for students It’s not a ‘doss’ course Students work from this course was more impressive than other courses Things that you want to learn: How to develop appropriate ideas quickly and efficently in response to briefs. How to use software so my ideas aren’t limited to my abilities. Learn how to pick and use type that works for the function intended. Confidence in presenting and talking about my work. Skills that are your strength: Group work Open minded/ experimental Get work done on time Drawing, doodling and generating ideas 5 things you want to improve: To get good enough on photoshop & illustrator so I can make things look how I want them to. Communication and presentation skills. Layout design To be more accurate with the execution of a piece of work- more perfectionist and less cutting corners.

C h r i s S h u t t l e w o r t h P P P L e v e l 0 4 T h o u g h t s

Le t ’s t a k e a t r i p b a c k i n t i m e


C h r i s S h u t t l e w o r t h P P P L e v e l 0 4 W o r k


C h r i s S h u t t l e w o r t h

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L e v e l 0 4 Wo r s t Wo r k

Worst Project

- Over Designed

- Inconsistent - Confusing - Lack of direction


Best parts of 04

Tins of Things

- Effective collaboration - Restricted colour palette = good - Importance of range & distribution

Speaking from Experience Things Learned: - Interesting formats - Construction/ mock-ups - Range

C h r i s S h u t t l e w o r t h P P P P o s i t i v e s f r o m 0 4

Things Learned:


- Over Designed - Illustrative - Experimental - Lack of consistent structure - Slap Dash

C h r i s S h u t t l e w o r t h P P P L e v e l 0 4 E v a l u a t i o n

Summary


C h r i s S h u t t l e w o r t h P P P L e v e l 0 5 W o r k


C h r i s S h u t t l e w o r t h P P P L e v e l 0 5 W o r k


Chosen winner C h r i s S h u t t l e w o r t h P P P L e v e l 0 5 W o r k

Design Crowd - Logo for a nightlife website


YCN: Forestry Comission Things Learned: - Range - Tone of Voice/ personality - Photographing work

20

13

Forestry Comission - YCN - Chris Shuttleworth OUGD503 Responsive Forestry Comission D&AD: L’artisan Parfumeur Things Learned: - Effective collaboration - Going above and beyond requirements - Packaging design

C h r i s S h u t t l e w o r t h P P P P o s i t i v e s f r o m 0 5

orth

Best parts of 05


- Learned from first year mistakes - More time taken on finishing - Better use of software - Less need to push style through work

C h r i s S h u t t l e w o r t h P P P L e v e l 0 5 W o r k

Summary


- Observing Photoshoots - Introduction to client relations - Cutting stuff out - Packaging

Summary Although I wasn’t able to get properly involved with a brief, I enjoyed working there, the designers were enthusiastic and helpful, the studio space was ‘creative’ and the music was good.

C h r i s S h u t t l e w o r t h P P P S u m m e r 2 0 1 3 P l a c e m e n t s

Big Fish


- Stamps for Royal Mail - Prospectus for MMU - Lots of sitting with nothing to do - Safe design - corporate.

Summary Although I got involved with interesting briefs the work environment was too corporate, the designers that worked there at the time (and have since quit) were unenthusiastic and bored of design. Radio stations that play about 10 songs on a loop for 9 hours a day.

C h r i s S h u t t l e w o r t h P P P S u m m e r 2 0 1 3 P l a c e m e n t s

The Chase


C h r i s S h u t t l e w o r t h P P P L e v e l 0 6


Best parts of 06

Bamdoodle

- Working with clients - Pitching a set of ideas/ compromise - Branding/ identity

Purdey’s Things Learned: - Product positioning - More ‘industry/ professional’ approach - Reimagining of product - Interactivity/ packaging design

C h r i s S h u t t l e w o r t h P P P P o s i t i v e s f r o m 0 6

Things Learned:


- Panda Drinks - Beanies Iced Coffee - Sharwoods Mini Poppadoms - Bulk Powders artworking - Facebook banners for Isabel’s, Beanies & Sheperd’s Purse

Summary Great environment to work in, plenty of work arranged for me to do. Interesting briefs to work on. Enthusiastic designers. BBC Radio 6 Music is really good.

C h r i s S h u t t l e w o r t h P P P 2 0 1 3 / 1 4 P l a c e m e n t s

Robot Food


- Style more suited to purpose - More consideration taken in finishing - Closer attention to type and colour - Research taking a more important role - More focus on concept, tone of voice and audience - Introduction to industry

C h r i s S h u t t l e w o r t h P P P L e v e l 0 6

Summary


C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

Manifesto


Stay Enthusiastic Nobody likes a misery guts. Wether something is boring or not is all a matter of perspective. Apart from bills, they’re chuffing boring, and banking, reading T&C’s, and hanging washing out, chuff that stuff.

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

1.


Research informs design Kids don’t have the same design taste Things on inspiration sites are aimed at designers

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

2.


Keep it Swingin’ The more you do, the more you want to do Keep plates spinning, take on anything that comes your way Get it done

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

3.


Leaving things for a while and coming back to them brings a new perspective Worrying/ getting frustrated with something that isn’t looking good is coutner productive

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

4.

Yo u s n o o z e y o u l o s e might win


That’ll do won’t do Do everything as thoroughly as possible Attention to detail is essential when working on actual work for actual people who are going to pay actual money to get it actually printed

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

5.


George RR Martin

6.

Beg, borrow, steal Trying to create something compeltely original reults in a product that is unrelated to it’s purpose. Combining bits that work and excluding bits that don’t

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

“If you steal from one person it's plagiarism but if you steal from plenty of people it is called research”


Sheet Happens Get through a load of sheets before trying to replicate on screen. Your first idea isn’t always the best. But sometimes it is.

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

7.


8. Have fun

C h r i s S h u t t l e w o r t h P P P M a n i f e s t o

H av e Fu n


C h r i s S h u t t l e w o r t h

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T h a n k s f o r wa t c h i n g ! See you later, graduator


Chris shuttleworth ppp