SVM_Business Journal_Spring 2022

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A mo busin r lec e th ess t toe t a lot an ce hat ’s exc s, an of m ntur been y e d of t ption Willi emor is bo aroun i . und h a e df A m s fam e fir m ily b st fo ong s Aut and m to co or oB the lur em us AL and iness gener m is t ody is enEX a p — A atio his p no T. P n r l SH ASCH e-tee , Hom s of t hoto AW n A e r, B he ME L/AP Gil. ud DI A A.C SC OM HAL

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A Rock Falls family business has been smoothing things over with their customers for more than 120 years

By Cody Cutter | Sauk Valley Media

When a Rock Falls body shop first opened its garage doors for business, horsepower was still powered by horses. More than a century later, the family business is still on a roll — it’s just not doing much buggy work these days. From wooden carriages to mechanical machines, Williams Auto Body has fixed it all. Scratches and scrapes, dings and dents, smashes and crashes — if a vehicle needs some TLCC (tender loving car care), the shop can help. It’s been getting customers on the road again for 125 years, and a lot has changed in that time, but one thing hasn’t: the Williams name. Scott Williams is the fifth-generation owner of his family’s shop, representing the longest multi-generational business in the Sauk Valley.

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SVM_Business Journal_Spring 2022 by Shaw Media - Issuu