TABLE OF CONTENTS
Introduction
Expectations
Goal thermometers
Donate links
Organize
Your timeline
Set your smart goals
Organize your team
Brainstorming
Advocacy & acts of kindness
Marketing
Create your narrative
Customize your visuals
-or- Download your visuals
Calendar
Sample Language
Stewardship
Volunteer Stewardship
Donation request for volunteers
Sample donor letter
Help support Guides
Donation information
About volunteer applications
Profile checklist
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Page 9-15
Page 10-11
Page 12
Page 13
Page 14
Page 15
Page 16-24
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Page 18
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Page 20-21
Page 22-24
Page 25-28
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WHAT IS SHARE OMAHA?
SHARE Omaha helps nonprofits fulfill their missions by raising support and service, yearround Our platform focuses on connecting givers and supporters to community-wide causes We encourage you to leverage the power of your SHARE Omaha nonprofit profile throughout the year, not just during Giving Tuesday. The most successful SHARE Omaha members are regularly updating and promoting their profiles to recruit new donors, volunteers and supporters.
WHAT IS #GIVINGTUESDAY402?
#GivingTuesday402 is the local expression of the global Giving Tuesday in Dodge, Douglas, Sarpy, Saunders and Washington Counties in Nebraska This is the greater Omaha metro's biggest local giving day of the year! This year, Giving Tuesday is December 3, 2024
Effective September 2024, In lieu of launching a paid nonprofit membership model or charging a percentage fee for donations, SHARE Omaha released a new set of engagement expectations for nonprofit members.
The goal of the new Memorandum of Expectations (MOE) is to express SHARE Omaha's commitment to supporting its nonprofit members year-round and to receive your commitment to member engagement expectations. Engaged members connect with more donors and volunteers!
SHARE Omaha is committed to:
In honor of your nonprofit’s agreement to our new MOE, SHARE Omaha will continue to offer free nonprofit membership through 2025, plus access to our new goal thermometers feature when this technology enhancement is launched.
Offering all SHARE Omaha nonprofit partners profile access and the ability to accept donations via Stripe, add a Give Shop wish list, add events, and post volunteer opportunities.
Sustaining your team’s work by building your nonprofit network, connecting businesses to your philanthropic opportunities, spotlighting your urgent needs, and promoting giving in our community.
Providing your nonprofit with a lead source for new volunteers and donors, building your stranger-to-supporter pipeline
Helping you connect to potential board and advisory committee members for your nonprofit.
Incorporating Diversity, Equity, and Inclusion in its offering.
Providing resources and tools to help elevate your year-round, Do Good Days, and Giving Tuesday campaigns, and connect information on corporate giving pillars.
Remaining free to nonprofit members meeting expectations through 2025
Encouraging continuous feedback and being available to listen and provide assistance.
SHARE Omaha asks each nonprofit member to commit to:
Updating their SHARE Omaha profiles monthly
Maintaining at least two means of engagement on their SHARE Omaha profile. One of the engagement options must be donations via a Stripe account.
Subscribing, sharing, and reading the weekly Nonprofit Member Newsletter, sent via email on Thursdays Please email Candice at Candice@SHAREomaha org to be added to the list.
Taking advantage of SHARE Omaha’s community-wide year-round platform, tools and special campaigns
Promoting your profile and include your SHARE Omaha donation link in your #GivingTuesday402 marketing
Your nonprofit organization being located in Nebraska and serves Dodge, Douglas, Sarpy, Saunders and Washington counties as identified on your SHARE Omaha profile via the geographic filter. If your nonprofit is located in Pottawattamie, Harrison or Mills counties in Iowa, to be a SHARE Omaha member, greater than 50% of the individuals you serve must reside in Dodge, Douglas, Sarpy, Saunders, or Washington counties in Nebraska.
Maintaining a working website
Actively and promptly sharing feedback with SHARE Omaha for campaign results and survey responses
GOAL THERMOMETERS
NEW FOR 2024
In September 2024, SHARE Omaha is launching a new profile enhancement: goal thermometers.
SHARE Omaha nonprofit member organizations who agree to SHARE Omaha’s new Memorandum of Expectations (MOE) will receive this profile enhancement at no charge to recruit more volunteers and raise more dollars to further your mission.
Goal thermometers can be used year-round to promote your progress for fundraising for specific projects and updates for number of volunteers you’ve recruited toward the number you need.
Goal thermometers will make giving contagious and encourage SHARE Omaha users to contribute toward your success.
Research shows that nonprofits who set a goal for Giving Tuesday are more successful than their counterparts!
Be sure to register for our profile enhancement training to learn how to make the best use of goal thermometers to improve results for your organization.
You may have noted that SHARE Omaha’s new Memorandum of Expectations (MOE) asks that your organization share your specific SHARE Omaha donate link as a part of your Giving Tuesday marketing, rather than your other donate links.
Why is this important, you ask? The goal is to achieve the biggest outpouring of generosity possible for our community!
When nonprofits jointly promote SHAREomaha.org’s collective giving space for Giving Tuesday, results will increase for all nonprofits!
Research shows that communities with a Giving Tuesday organizer and collective giving space raise 1.8x more on Giving Tuesday. In fact, SHARE Omaha’s Giving Tuesday donors give to an average of 2.3 nonprofits.
SHAREomaha org encourages givers to increase their giving and give to additional nonprofits. Your collaborative act of promoting your SHARE Omaha donate link in your Giving Tuesday marketing will benefit the entire Omaha metro nonprofit sector, as well as your organization.
Instead of a single nonprofit trying to bring new donors to the table, a joint effort of all of our SHARE Omaha nonprofits to promote your SHARE Omaha donate link will rise the tide of donations to lift all the fundraising boats.
Thank you for promoting your SHARE Omaha donate link with your Giving Tuesday marketing!
Reminder, SHARE Omaha does not charge a percentage fee for donations or a registration fee for Giving Tuesday. Typical giving day fees from similar community organizers across the country range from 2%-8% and/or nonprofit registration fees of $100-$500.
Giving Tuesday 2024: ORGANIZE
the team members oing communication.
Jot down your thoughts here.
onors understand event? of kindness? ng to solve? what would it mean for will inspire support? ward a common goal?
Ideas to promote to your supporters:
Ideas for your staff/organization:
Volunteer at another organization as a team
KINDNESS
doesn't look like you tems items) e difficult jobs
Deliver snacks to another nonprofit to wish them a wonderful Giving Tuesday
Organize a neighborhood clean-up by your office
Promote the organizations your employees are supporting and why
Work with an artist to create a Giving Tuesday art installation related to your mission
Surprise staff with a meaningful thank you for all they give to your organization
Host a blood drive
Make "thank you" calls not just to donors, but partners (or schedule personalized emails)
Write positive reviews for businesses you utilize, praise specific representatives
Encourage clients with complimentary notes of gratitude
Offer a training in your area of expertise to another nonprofit
Ask another nonprofit about their needs; how can you help and collaborate?
Commit to engaging with at least one nonprofit's social media each day in November (comment, like, share!)
Giving Tuesday 2024:
Make your donation request memorable and relatable.
You can promote your wish list of items!
Invite volunteers!
Jot down your key messaging points here.
ommunity where to deliver and when s mmonly used item) ks in advance
CUSTOMIZE YOUR VISUALS
Now that you have your messaging points, utilize SHARE Omaha's Canva templates to customize your marketing materials. Customizable templates can be found at
SHAREomaha.org/GivingTuesdayforNonprofits
Click the "use this template" of the template you wish to customize.
Upload your a PNG file of your logo, with a transparent background This will work best for templates where your logo is placed on a colored background.
Get creative! For more Canva help, check out Canva's help resources.
You can apply for a free Canva Pro account here
Write a list of all the graphics you will need for your communications plan and any special sizes needed:
SHAREomaha.org/GivingTuesdayforNonprofits
-OR- DOWNLOAD YOUR VISUALS
If you prefer to utilize SHARE Omaha’s download-ready visuals, access social graphics and other ready to use marketing tools here.
Add your Giving Tuesday message to your profile Solicit matching funds action a day!
Consider promoting or doing an act of kindness as an org Plan a volunteer experience Consider a Giving Tuesday event Recruit ambassadors for peer to peer fundraising Educate about your mission Show your impact 1 2 3 4
5
11 12
18
19
25 26
Determine your stewardship plan Write your thank you note and tax receipt templates
Consider how your plan for Giving Tuesday is memorable Consider collaboration opportunities
30 31 1 2
Make the most of Giving Tuesday with this sample calendar of one action a day!
3 4 5
Email Giving Tuesday news story ideas to Katie
Share an impact story and promote Dec 3 volunteering
Last push for Dec 3 volunteers
Make a game plan for Dec 3
Connect with previous donorsphone calls
Update your board and partners on how they can help
Create excitement among your team and supporters!
Ask previous supporters to invite friends
Schedule social media posts
Promote a partnering organization Plan activation ideas for Dec 3
Promote your wish list so items arrive by Dec 3
Highlight a volunteer and promote your Dec 3 volunteering Engage with social posts from other nonprofits
Share stories of impact as a result of Giving Tuesday 2023
Share how you will use wish list itemsBlack Friday
Promote wish list items available at Small Businesses
Report results to SHARE Omaha
Send photos and impact stories to SHARE
Begin your long term stewardship plan Issue tax receipts
ANGUAGE
It is important that we in the metro use our local graphics, local Giving Tuesday logos, and area code hashtags to stand out to local donors from national organizations
How to name the campaigns when speaking to…
The whole region: Giving Tuesday, powered by SHARE Omaha + SHARE Iowa
Eastern Nebraska: #GivingTuesday402, powered by SHARE Omaha
Western Iowa: #GivingTuesday712, powered by SHARE Iowa
g Tuesday on December you'll support, and we w to learn more about help us (insert mission)! with donation code (your mission).
ving day is here!
e) to help us (combat h list, etc)
ng Tuesday ask.)
e year! s year, December 3 ded for our llars, items or g ving Tuesday locally
o join us for
ng Tuesday goal for you to experience the Tuesday. (Insert ask) Tuesday. (Insert your you invite your friends
t is being done in our
Giving Tuesday 2024:
STEWARDSHIP
Donation request for current volunteers
Subject Line: Thank you, (volunteer name).
Hi (volunteer name),
(If you can, mention a story from their time volunteering).
UEST FOR LUNTEERS
I'm so grateful that in the past 12 months, you have volunteered (X hours) of your time to (nonprofit, program) to help us (mission)! (You could also quantify number of people, pounds of food, mentorship moments, etc)
During the time you've volunteered we've (impact stat) and this would not have been possible without your support.
If you're able, there is a way to continue your support for (our nonprofit). We are actively fundraising for (campaign) to (impact). As you've seen during your time volunteering with us, (stat about the need).
For ($X+ per month), you’ll help (outcome). (Or you could promote increasing their impact by also donating the value of a volunteer hour - $32 - in addition to their labor). Are you open to expanding your support in this way? I'd be honored to continue this conversation over coffee or we have a link available (add SHARE Omaha donation link here).
Thank you for your ongoing support of (our nonprofit).
Sincerely, (Your Name) [Organization Name)
ous gift in the amount mmitment and support in consideration of ber), are fully taxx records.
Go beyond a tax receipt! How will you genuinely thank donors and build a relationship over the next 12 months?
SHARE Omaha has the following help guides available:
Dashboard and Password Reset Guide
SHARE Omaha Profile Guide
Give Shop Guide
How to Add Events & Volunteer Opportunities
Volunteer Listing Rubric
Check out our updated SHARE Omaha guides here!
HELP SUPPORT
DONATION INFORMATION
Your SHARE Omaha dashboard features details for donations received.
Click the blue dollar amount under “Donations to Date” to see and download donor and donation details.
Money will be deposited into your Stripe account connected to your SHARE Omaha profile.
You may see your completed transactions in your Stripe account: https://dashboard.stripe.com/payments
If you have more than one Stripe account, you may find the SHARE Omaha connected Stripe account by clicking your nonprofit name on the upper left.
HELP SUPPORT
STRIPE SUPPORT
If you need support with your Stripe account, The best way to contact Stripe for immediate assistance is via support.stripe.com
You can click “Contact support” and choose via chat to connect via chat, call, or email
If you are not certain if you’ve completed the steps to receive the Stripe Nonprofit Credit Card Processing Rate, you may contact support above and confirm.
ICATIONS
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great experience.
you thank volunteers.
HELP SUPPORT
-top shape.
profits Sign up here
Update your geographic location to include all the areas your organization serves Update your Public Contact and SHARE Contact on your profile (click edit)
Verify your Service Category and Causes on your profile align with your mission.
Stripe account
ting Is this the correct prove the quality of your
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About SHARE Omaha
SHARE Omaha influences social change by connecting energized individuals, groups and organizations with ways to take action.
SHARE Omaha helps Dodge, Douglas, Sarpy, Saunders and Washington county nonprofits fulfill their missions by recruiting donors to share money, material goods and time.
SHARE Omaha expands our area’s culture of giving by promoting and celebrating all ways of doing good for over 600 metro nonprofits.
A one-stop everyday donation platform, SHARE Omaha does not keep any portion of what is donated.
Use SHARE Omaha to find volunteer, donation and event opportunities that shape the community you want to live in at SHAREomaha.org.