10 Tips to Create Kickass SEO-optimised Website Content for Your Brand

10 tips to create kickass SEO-Optimized website content for your brand

Looking for improving the search engine rankings for the website of your brand? Then think about revamping your website’s content and making it SEO-optimized. Confused? You simply have to get fresh content created and published for your brand’s website, which is search engine friendly. This means that the content should be ranked well by all the major search engines such as Google, Bing etc.

So let’s look at how to go about it. First step is to write new content, which is SEO-optimised for the brand’s website, blog, articles etc. Though, only good quality content does not promise better SEO ratings, this still remains the pre-requisite because if the content is not there or is not good enough, how will any search engine rank your brand? Other than that, a brand needs to make sure to issue and circulate some or the other content regularly. You could also share your content on social media and networking sites like Facebook, LinkedIn, Twitter, etc.

Thinking from an SEO perspective, it is imperative to be best-in-class in terms of written content. You need to ensure that all you content pages include some keyword(s), have proper header structures, and also have optimized topic title and meta information. For this, it is important to hire a professional content writer who is an expert in SEO. You also need to know your customers or audience well so that you can customize the content accordingly.

So here are 10 tips to create kickass SEO-optimised website content for your brand that you can keep as a checklist: ● ● ● ● ● ● ● ● ● ●

Have a defined objective of your webpage Stick to the topic; don’t digress Give detailed information, but ensure it is interesting enough Research about the keywords and then ensure to incorporate them in the text Don’t forget to optimize for the longer phrases Always use headings, sub- headings and bullet points to organize the content Have important hyperlinks and links to all the pre-existing pages Answer all the queries that your customers might have Be accessible through your content Ensure that your webpages load fast

The thumb rule to remember while creating SEO-optimised content is to try and be better than anyone else in the same field. Have you heard about Rand Fishkin’s 10X theory? It says that you should create content which is 10 times better than what your competitors have; only then you can go beyond them in terms of a search perspective.