4 Mistakes that Fail your Content Marketing Strategy
Content marketing is a key contributor to killer customer engagement and lead generation and conversion strategies. Launching the right content marketing campaign at the right time, and receiving great results is a tricky affair for any firm – no matter the size of the business. From identifying your target audience to picking the most accurate time to launch the campaign, an effective content marketing campaign involves a huge list of tasks. There are several things that can go wrong during the design of an effective content strategy, which could be attributed to huge loss of time and effort.