Top 10 Most Horrible SEO Mistakes

Top 10 Most Horrible SEO Mistakes

Search Engine Optimization is not new to businesses of today, it is the oldest form of online marketing. With increasing awareness of digital marketing, businesses want to leverage the SEO strategies to drive traffic and thereby add value to their marketing efforts. Many organizations are doing SEO so well that they are ranking on the top in Search Engine Result Pages (SERP’s). Meanwhile, few businesses are still struggling to create a decent website with basic SEO efforts.

SEO is an indispensable part of your marketing strategy and a loyal online lead generation tool. You cannot ignore SEO if you want to redirect the users to your website and accomplish your brand goals. More than 2 trillion searches happen

on Google every year and this is where you have the opportunity to grab the online customers. With over 10 years of experience in SEO and content marketing, Contenu team has worked with clients across all domains. We have done 1000+ of SEO audits and found out these are the top 10 most horrible SEO mistakes professionals make in their marketing strategy.

Not defining the target audience Creating an SEO plan without defining the target audience is like going in a blank direction. If you don’t map out your audience, demographics and buying behaviours then you fail in SEO.

Poor Content Strategy Content be it for social media or for search engine optimization needs to be strategic. Keyword-optimized content plays a key role in successful SEO.

Using duplicate content Duplicate content in the context of SEO means, same content appearing on more than one webpage. It is impossible for search engines to index websites with duplicate content.

Page load time User’s don’t have time to wait till the web page loads. They immediately close the webpage that takes more time to load. The average page load time for websites should be 3 to 5 seconds. Optimize your images and content accordingly for faster page speed.

No interlinks Interlinks are important to keep your audience engaged on your website. It is a great opportunity for you to direct them to your services and other landing pages.

Ignoring the bounce rate Bounce rate is when the visitor arrived at your website and left without checking other webpages. You should keep your bounce rate as low as possible. This can be done with the help of quality content marketing.

Ignoring Meta titles and descriptions Meta titles and meta descriptions play a key role in ranking on SERPs. Make sure you add relevant keywords in titles and descriptions and optimize it with search engine algorithms.

Not implementing Off-page SEO strategies If you want good results on your website, then don’t ignore the Off-page strategies. A quality backlink is important for more website traffic. Implement strategies like image sharing, forum sharing, social bookmarking, blog post submissions for improved organic results.

Ignoring mobile users Google is prioritizing websites which are easily accessible to the users. The latest update mobile first indexing suggests that your website needs to be optimized for all the mobiles and devices.

Not hiring a professional SEO team You can do SEO by reading a few blog articles and basic technical knowledge but only a professional SEO team can bring you quality leads and results. SEO needs constant efforts, practice, results-driven strategy and an expert SEO team.