[SERINA SONG]
PORTFOLIO 2024
E-mail: hszsong8@upenn.edu
Phone: +1(267)402-0407
Serina SongEDUCATION
University of Pennsylvania
Master of Architecture; Integrated Product Design Certificate
+ GPA: 3.7/4.0
Email: hszsong8@gmail.com
Phone: +1 (267) 402-0407
Philadelphia, PA, US
+ Coursework: Technology Strategy, Design Thinking, Need Finding, Art of Web, Design for Manufacturability, Design Studio I-VI
University of Liverpool
Bachelor of Arts with Honours
Xi’an Jiao Tong-Liverpool University
Bachelor of Engineering in Architecture
PROFESSIONAL EXPERIENCE
Array Architects
Intern Architect
https://array-architects.com/
Liverpool, Merseyside, UK
Suzhou, China
Philadelphia, PA
+ Schematic Design - Zoning extended space & fuctions; 3D Modelling of NewYork-Presbyterian Hospital Project.
+ Construction Document - Equipment Editing for CHUMooretown Project.
Nanjing Totao Design Comany
Intern Architect
http://www.totaodesign.com/
Nanjing, CHN
+ Design Development - Participated in the 3D modelling of the real estate project Lvcheng Taohuayuan; Prepared the presentation package; Involved in the scheme design and the renderings.
ARK7 Inc.
Intern UX Researcher | Fintech: Fractional Real-Estate Investment Company
https://ark7.com/
San Francisco, CA | Remote
+ Conducted feedback data analysis on current ARK7 product, where 4M+ users make decisions on fractional real-estate investment & interactions with ARK7 Brand. Identified 5 categories of primary pressing issues among current and potential investors.
+ Formulated a 4-dimensional Develope Strategy based on qualitative anaylsis of 11+ expert interviews & quantitative analysis of target investors survey (Sample Size: 380).
+ Clarified & redefined target clients by creating ARK7 investor user persona & competetive analysis.
DrayEasy Inc.
Intern UX Designer | Logistics Service
https://www.drayeasy.com/
Ontario, CA | Remote
+ Developed the DrayEasy Mobile app by anaylzing the painpoints of current website service, providing high-fidelity prototypes.
+ Formulated 4 core features after conducting 8 expert user interviews & market researches, and coodinating with clients’ value.
+ NDA project, contribution in precise numbers to be updated.
LSA Virtual End of Year Show
Assistant Exhibitor
Liverpool, UK
+ 2020 Summer Degree Show website build up. Website Link: https://www.virtual-lsa.uk/catalogue/category/ba/ba2/studio2/
TED×Suzhou
TEDxSuzhou Presentaion Participator
+ Participate in the visual presentation of recitations.
HORNOR
Schenk-Woodman Competition 2022 Honorable Mention
Award Provider: University of Pennsylvania
LSA 2020 John Ranking Prize
Award Provider: University of Liverpool
Project Display in Yearbook 2018 - 2019 XJTLU Department of Architecture
Award Provider: University of Liverpool
Suzhou, CHN
https://www.yumpu.com/en/document/view/62838349/yearbook-2018-2019-xjtlu-de-partment-of-architecture (Page 43 & Page 32)
SKILLS
Software:
Modelling Skills: Rhino, Enscape, Grasshopper, Auto-CAD, Sketch Up , Revit, V-ray, Twinmotion, ZBrush Python, Figma, Sketch, Adobe Creative Suite, Webflow, Framer;
Research & Design Technique:
Mix-method Reseach (Quantitative & Qualitative)
Interactive Design, Visual Design, Design Systems, Prototyping, Material Design, Human Interface, Presentation Design
AI with its Camera Obscura
Group Work
Teammate: Wenny Tu; Instructor: Karel Klein
University of Pennsylvania | Graduate School Y3 ARCH 701 Studio Project
Project Location: College Point Boulevard, Flushing, Queens, New York
Every building is a camera, and every beam of light that penetrates a building’s window brings with it the tapestry of images from the world outside. When focused, this light discloses the urban narrative as an image, as a picture. This phenomenon finds resonance in Leonardo’s belief that all worldly things possess an inherent aesthetic capacity that allows them to generate images of themselves. He writes, “Every body fills the surrounding air with infinite images of itself.” The walls, floors, and ceilings of our buildings are imprinted with these infinite images, installing the city’s essence within their structure. We move within these spaces, unaware of the occluded visual symphony surrounding us, yet it is there, a secret gallery of the city’s soul.
In this project we used the ideas of architecture as camera and the Situationist dérive as techniques to re-see and re-engage the city. Utilizing several AI network types – StyleGANs, Diffusion networks, style transfer neural networks, etc., we experimented with the ways in which training, and particularly mis-training artificial intelligence produces a kind of image-rich “knowledge” that appears more like an AI subconscious than our familiar, everyday reality. The images that come from this artificial subconscious are oneiric and strange yet have a photographic precision that allows us to see beyond the limits of our own aesthetic reality with great fidelity. And despite the AI networks being used as tools for us to produce images, they persist in having a kind of intelligent and creative autonomy outside of our control.
Ostagram AI Training
Final Output
In this phase, we applied the AI Seed (the final outcome from last page) to the interior wall of Apple Tower Theatre. By doing this, the richness of spaces was taken to the extreme (top image). In the next step, we extracted the spatial qualities and spatial relations in the top image, and kept the richness in our design (bottom image).
From AI Seed to Space Design
AquaFusion - Clean Water Access Center
Group Work
Teammate: Douglas Wong; Instructor: Dorian Booth
University of Pennsylvania | Graduate School Y2 ARCH 602 Studio Project
Project Location: College Point Boulevard, Flushing, Queens, New York
This project is located in Flushing, Queens , New York, which is designed to be a composite of ' clean water access centre' and ' community related program'. The 35,000 sq.ft. center contains both the equipment and mechanical spaces necessary for water filtration, as well as community related program such as spaces for accessing and distributing drinking water, bathing facilities, washing facilities, offices, events spaces, and educational areas.
The project began with researching the various technologies associated with water treatment and filtration which helps understand the basic mechanics and requirements of the various processes. Far from an autonomous system, the project also considered the relationship between the spaces meant for those that are servicing and maintaining the water filtration systems and the areas to be accessed by the broader public. Positioned on the border of heavy industrial, commercial, and residential urban fabric, the center also managed to negotiate between the specialized equipment and forms of water filtration systems while also creating accessible and engaging public spaces. The Industrial Assemblage are also reconsidered in the context of the program, hybridizing the infrastructural systems with a public facing community-based program.
Typical Floor Plan 1-8"=1'
Physical Model Photograph 1
Physical Model Photograph 2
CARVING CONCAVITY
Collaborate with Ross Mackenzie & Siqi (Finale) Yao
Critic: José Aragüez
University of Pennsylvania | Graduate School Y1 ARCH 502 Studio Hyperlapse Chamber
Website Link: https://www.501curiouscabinets.com/projects2021#/2021-hc-2/
This project is an exploration of aggregated polyhedra which form an infinite field. Through iterating upon the original infinite polyhedra by applying transformations such as stretching and shifting units, we produced a new and dynamic infinite field. By cutting this field using curved faces and the chamber envelope, we created a series of anomaly pieces in the aggregation’s resulting form as well as finalized the separation of two materials: shrink wrap and wood.
THE SHUFFLE TOWER
Individual Work
Critic: Dr. Franca Trubiano; Patrick Morgan; Ryan Palide
University of Pennsylvania |Graduate School 2022 Spring ARCH 532 Construction II
Left: Building Section- North/South
Up: Outside Rendering View from Rittenhouse Square
Right: Wall Section- Typical Foundation
A Sip of Surreality
Individual Work
University of Liverpool | Undergraduate School Y3 Studio Project
Project Location: Sefton Park, Liverpool, UK L171AP
“The city is my orchard” is a quote from Dan Haslerfounder ofthe The Moss Cider Project. This SocialEnterprise was based in the neighbourhood of Moss Sideclose to Manchester city centre. Apple trees are commonplace in suburban gardens in the city andwhen there is an abundant crop fruit is oftenleft to fall and rot on the ground, going to waste. This project allowed residents to donate their cropof apples to the project, receiving in exchange a highquality,hand made,cider or non-alcoholic juice. Theapples were pressed by volunteers and a proportion of theproduct was sold wholesale to local stockists, providing a desirable artisanal product, supporting the local economy and reducing waste. In spite of being small in scale, projects such as this start to challenge established models of food production, reconnecting food to its locale and with a focus on quality over profit.
This design project is conducted in the background ofthe Moss Cider Project, Unlike traditional wine factory, inthis program, the author tried to exposed all the machinesand the working fows to the building utilizers. lt wouldbe like an museum exhibiting the cider-making process. Moreover,the gradual process of exposing themachinery monsters would bring an extrodinaryexperience to the visitors, Starting from showing the footof the iceberg, the space will ultimately put people in ansurreal space with machines surrounding the 3d space.At the same time, people could grab a bottle of cider andgather together with the community.
Other Works
Top Left: Material Test
Recipie: Water Plastic + Rockied + Pigment
Bottom Left: Chunk Model in 2 Scales
Top Right: Wildest Echoes Rendering
Bottom Right: 2022 HOK Competition- DINOYSUS
