Groups Today MarchApril 2024

MAR/APR 2024

THE RESOURCE FOR EVERY THING GROUP TR AVEL .

B R E AT H E I N T H E

GREAT OUTDOORS + A NEW ENGL AND ROAD TRIP RESUME MISTAKES YOU MIGHT BE MAKING WHY MORE GROUPS ARE CHOOSING TO CRUISE DACIA WOODS: SERVING REMARK ABLE WOMEN AND EXPLORING EX TR AORDINARY DESTINATIONS

Published by Serendipity Media, LLC Volume 22 Issue 2

DIGITAL SPONSOR MARCH/APRIL 2024

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GROUPS TODAY March /April 2 02 4

IN THIS ISSUE M A R CH /A PR IL 2 0 24 Vo l u m e 2 2 , I s s u e 2

GROUPS TODAY IS PUBLISHED BY: Serendipity Media, LLC 866-252-7108 www.serendipity-media.com

PLANNER PROFILE

5 MINUTES WITH...

Dacia Woods: Serving Remarkable Women and Exploring Extraordinary Destinations

Lynn Whitehead, Meet Hawai'i page 28

page 4

PRESIDENT & PUB LISHER

Kasie Smith

T H E M E F E AT U R E ART DIRECTOR

Courtney Van Hagen MANAGING EDITOR

Sarah Suydam GR APHIC DESIGNER

Emily Alspaugh ACCOUNTING & OPER ATIONS SPECIALIST

Megan Marshall

BRE ATHE IN THE GRE AT OUTDOORS

MARKETING DIRECTOR

Loren Eisenlohr

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Kelsey Shoemaker Rachel Syrba OFFICE COORDINATOR

Maggie Mutch MEDIA CONSULTANT

Haleigh Gerwig haleigh@serendipity-media.com MEMBERS OF: Student & Youth Travel Association American Bus Association National Tour Association Circle Michigan Ontario Motor Coach Association

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A N OTE F RO M TH E M A N AG I N G E D ITO R We can’t help but feel opt imist ic t his t ime of year as sig ns of spring are sure to make t hemselves k now n and brighter days (depending on where you live) are becoming more frequent.

Speaking of brighter days … groups are soaking up the great outdoors now more than ever, especially following the surge in open-air adventures sought out during the pandemic. Come along as we explore some can’t-miss outdoor experiences on page 8, from the lush rainforest landscapes of Puerto Rico to the misty waters of Niagara Falls.

If the east coast sounds appealing, turn to page 18 to read all about setting out on a classic New England road trip. With so much to see, it can be hard to narrow down which stops to make along the way, so we hope this feature helps guide you as set your itineraries.

The job market has been a hot topic for quite some time now, which is why this issue also examines resumes and some common mistakes you might be mak ing

SARAH SUYDAM Managing Editor sarah@serendipity-media.com

(and some missed opportunities, too) on page 6. Don’t forget to f lip to page 26 to also read our take on why cruising is grow ing in popularit y among groups.

In addition, we profile Dacia Woods, founder of Ladies & Luggage Luxur y Travel Group, to learn about her industr y journey (page 4), in addition to chatting w ith Ly nn W hitehead, Vice President Global MCI Sales & Marketing for Meet Hawai‘i (page 28), about what it means to travel responsibly to the Aloha State and what to k now about Maui follow ing the devastating w ildfires of 2023.

W herever your travels take you and your groups this spring, we hope this issue

Send your stories, suggestions and thoughts to: 535 Cascade West Parkway SE Grand Rapids, MI 49546

offers some useful insight.

Safe travels!

sarah@serendipity-media.com

is MORE THAN JUST A MAGAZINE T h e “ B e s t o f ” d i g i t a l c o nte nt f o un d o n l y o n g ro up s to d ay. c o m NAVIGATING TOMORROW: 10 PREDICTIONS FOR THE GROUP TRAVEL MARKET IN 2024 ASTA LAUNCHES REBRANDED TRAVEL ADVISOR CONFERENCE PICKPOCKETING AND THEFT ABROAD: HOW TO PREPARE, PREVENT AND RESPOND THREE RESOURCES YOU SHOULD KNOW ABOUT IN THE NEW YEAR

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GROUPS TODAY March /April 2 02 4

GET INSPIRED Enhance your professional development with timely group travel industry updates, business tips and more.

gro up s to d ay. c o m /s ub s c ri b e

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Photos © Dacia Woods

PL ANNER PROFILE

DACIA WOODS:

S

Stem m i ng f rom her ow n persona l t ravel ex per iences

SERVING REMARKABLE WOMEN AND EXPLORING EXTRAORDINARY DESTINATIONS

and hav ing family whose professional backg rounds were i n t he a i rl i ne a nd hotel sec tor s, Dac ia Wood s’ t ravel indust r y career star ted to take shape 10 years ago. W hile

“I n it i a l l y, my obje c t i ve w a s to c h a l lenge my s el f b y

her focus at t he t i me was on prov id i ng t ravel book i ngs

e s t a b l i s h i n g a b u s i ne s s i n t h i s f ie ld ,” Wo o d s s a id .

for a broad cl ientele, she u nder stood t he f r u st rat ion

“I n Apr i l 2015, I pivoted tow a rd spec ia l i z i ng i n g roup

of women wa nt i ng to t ravel w it h f r iends on ly to have

t ravel, ded icat i ng mysel f to ex tensive lea r n i ng t h roug h

ma ny of t hose sa me f r iends come up w it h exc uses for

cou rses a nd con ferences to deepen my u nderst a nd i ng

not tak ing t he t rip later dow n t he line; it was somet hing

of t he i ndust r y.”

she’d ex perienced f irst hand.

Woods decided: No more!

clientele steadily grow ing over time.

I n 2015, a longside Ronet t a L ig get t, Woods fou nded

“A major milestone has been facilitating global travel for

Ladies & Luggage Luxur y Travel Group® (ladiesandluggage.

over 6,000 women, far exceeding my initial expectations

com) w ith a mission to build sisterhood through travel by

and dreams,” Woods said.

curating amazing experiences to beautif ul destinations.

A long w it h compa ny g row t h, t he L ad ies & Lug gage

With Ladies & Luggage, women don’t have to worr y about

communit y itself has also developed into a robust net work

if t heir f riends are coming along—t he company curates

of traveling women. The official Ladies & Luggage Travel

top-notch hosted g roup ex per iences t hat a l low for t he

Group® Facebook g roup has more t han 25,000 members

c ombi n at ion of i nc re d ible e x per ienc e s a nd e qu a l l y

who a l l engage w it h one a not her, sha r i ng t hei r t ravel

incredible people.

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Woods has certainly accomplished t his goal, w it h her

GROUPS TODAY March /April 2 02 4

by Sarah Suydam experiences, tips, tricks and plans for future adventures.

Among the Ladies & Luggage offerings—which includes what they call “Auntie Experiences” specif ically tailored for t ho s e a ge 6 0 a nd up —Wo o d s s a y s t hei r mu s ic experiences stand out the most.

“We ensure lu x urious concer t at tendances, including suite rentals, and have innovated by organizing exclusive private events featuring artists like Howard Hew itt, Eric Benet, Tony Ter r y, a nd T-Woods, as wel l as comed ia n A-Tra i n, exclusively for ou r clients,” Woods ex pla i ned.

“This initiative has been a hallmark of our ser v ice, w ith plans to host four more artists in 2024.”

The primar y lesson Woods has garnered over the years is the importance of client-centric ser v ice.

“Our travel itineraries and activ ities are tailored to meet t he preferences a nd drea ms of our clients, not just my ow n,” she said, encouraging industr y newcomers to seek out continuous learning, prioritize attentive listening and embrace an unwavering commitment to ser v ice.

Look ing ahead, Woods is excited about what the future holds next.

“We have an amazing communit y of sis and aunties who value t raveling, new ex periences and mak ing memories and friendships that w ill last a lifetime,” Woods said. “The travel industr y has been a conduit for ser v ing remarkable women a nd ex plor i ng ex t raord i na r y dest i nat ions. A s we prepare for an excit ing 2024 and beyond, we eagerly a nt ic i p at e w e lc om i n g ne w me m b e r s t o ou r t r a v e l communit y w ith the motto: ‘Sis! They ain’t coming, leave

Despite being a travel expert, Woods got her first passport stamp in May 2023 following a trip to Jamaica with friends.

them …’”

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ISSUES

Resume Mistakes You Might Be Making

I

If you’re out there on the job hunt, you k now all too

COMMON MISTAKES According to Ward, tailoring your resume for each individual application is crucial.

well how stressful and disheartening the process can be.

“Take a good look at the job description and make sure your

Submitting application after application, perhaps garnering a

resume shouts, ‘I’ve got exactly what you’re looking for!’” she

few interviews, but nothing truly comes to fruition. You can’t

said. “Highlight your experiences that match up with what they

help but wonder, “What is it about me that employers don’t

need—this shows you’re not just throwing the same resume out

like?” Let us put your mind at ease by sharing this reminder:

to everyone, but that you’re really interested in the role and

Mostly likely, it’s not you—it’s your resume.

Luckily, there’s always room for improvement. To learn

more, Groups Today connected with Ashley Ward, founder

have taken the time to align your skills with their needs.”

Before submitting your application, Ward recommends being on the lookout for these additional frequently made errors:

and CEO of W Talent Solutions, who has conducted over

» Typos and Poor Formatting. “These suggest a lack of

20,000 professional candidate interviews and has placed

attention to detail. Always proofread your resume or

c-suite and president-level roles throughout the nation.

have someone else review it.” » Excessive Leng th and Unprofessiona lism. “Keep

GETTING EYES ON YOUR RESUME Ward shares that the digital era has revolutionized job

your resume concise and professional. Avoid lengthy documents that bury important information.”

applications, and that online platforms and ATS (Applicant

» Incorrect Contact Information. “Always double-check

Tracking Systems) for applying have certainly become the norm.

your contact details. A simple error here can cost you a

So it’s safe to assume you’ll be asked to submit your resume online.

job opportunity.”

But before doing that, there are some boxes you’ll need to check.

» Neglecting Achievements. “Instead of just list ing

“To ensure your resume stands out, align it w ith the

responsibilities, focus on what you’ve accomplished in

job description, focusing on qualifications and relevant experience,” Ward advised. “More literally, do a side-by-side of the qualifications and your experience. Do you meet all

those roles.”

Last but far from least, don’t forget to ask for a trusted second (or even third) opinion.

the qualifications? Create an Excel sheet of the qualifications

“Seek feedback on you r resu me f rom mentors or

needed for the job and compare and contrast that to your

professionals in your f ield,” Ward said. “Const r uct ive

actual experience.”

criticism can lead to significant improvements.”

It’s also important, Ward explains, to emphasize a clean, concise format with clear dates and bullet points detailing

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MISSED OPPORTUNITIES

responsibilities and achievements. Don’t forget to incorporate

In addition to avoiding missteps in your resume, it’s also

both hard and soft skills, and to provide tangible numbers to

wise to examine any potential missed opportunities to show

quantify your accomplishments.

employers why you’d be a great addition to their team.

GROUPS TODAY March /April 2 02 4

Photo © Adobe Stock

by Sarah Suydam Don’t shy away from showcasing your personality and including any skills, certifications and accreditations you’ve gained.

“Include extracurricular activities, volunteering and hobbies. These can demonstrate commitment, passion and a well-rounded personality,” Ward said. “Also, highlighting unique skills, certifications and volunteer accomplishments can set you apart. These add credibility

FEATURED IN THIS ARTICLE:

and show a commitment to professional development.”

She also suggests having a dedicated “area of expertise” section of your resume, which can immediately grab an employer’s attention.

ADDITIONAL CONSIDERATIONS …

Beyond the nuts and bolts of your actual resume, it’s sensible to support your application with efforts that bolster your professional career now and in the future.

“Leverage professional networks like LinkedIn. Often, who you know can be as important as what you know,” Ward explained, adding that your overall online presence should also be considered, as employers often research candidates online. “Ensure your online presence is professional and ref lects your career aspirations.”

Of course, it’s equally as important to prioritize continuous learning by staying in the know

ASHLEY WARD Founder and CEO of W Talent Solutions Headshot © Ashley Ward

with industry trends, skills and happenings. Employers will love seeing that you’ve taken it upon yourself to be adaptable and knowledgeable.

And don’t forget your cover letter! Ward advises using it as an opportunity to tell your story and explain why you’re the best fit for that specific role. One-size-fits-all generic content won’t land you that dream role.

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T H EM E F E AT U R E

BREATHE IN

THE GREAT OUTDOORS

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by Allison Kay Bannister

A

Ahh … fresh air just feels good, whether it’s to boost our moods, increase energy or improve our overall health. And, it’s certainly gained a lot more appreciation in the last several years.

W hen in-person, indoor activit y was limited, the great outdoors came to the rescue again and again. Today, incorporating outdoor adventure into our travel plans is not only commonplace, it’s become the centerpiece of many itineraries. Around the U.S. and beyond are dest i nat ions t hat of fer plent y of oppor t u n it ies to ex per ience nat u ra l beaut y, ex h i la rat i ng recreat ion and world-renow ned landmarks.

Let’s explore some top outdoor spots.

YOLO IN YOSEMITE! Yosem ite Nat iona l Pa rk , loc ated i n Ca l i for n ia’s Sier ra Nevada mou nt a i ns, is k now n for a host of b r e a t h t a k i n g s i g h t s , i nc l u d i n g g i a n t s e q uoi a s , Br ida lvei l Fa l l, E l Capita n, Ha l f Dome a nd more.

A w ide-open nat iona l pa rk, it’s idea l for g roups of a lmost any size. There are g uided tours in and out of Yosemite daily, provided by Incredible Adventures and Yosemite 360 Tours, to name a couple. These can be done in a single day, or span several, depending on operator and group interest.

A not her must-do wh i le i n Yosem ite is book i ng a rafting trip on the Merced River. W hether it’s heartpumping whitewater rafting or a scenic, leisurely f loat, t here are several area out f itters to suit your desire, such as W hitewater Excitement, Zephy r W hitewater Expeditions, Sierra Mac River Trips, OARS and Curr y Village Raft Rentals.

If land is more your g roup’s speed, consider mule or horseback riding w it h Yosemite Trails Horseback Advent u res or Wawona Stable. However you spend your time in Yosemite Mariposa Count y, it promises to be memorable.

Photo © Yosemite Mariposa Count y Tourism Bureau

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T H EM E F E AT U R E

BEHOLD THE BL ACK HILLS & BADL ANDS South Dakota is home to incredible natural wonders, diverse w ildlife, native culture and expansive night sk y viewing. Within the Black Hills & Badlands region, there are six national parks and monuments for groups to visit.

See the curious and colorful rock formations and rolling grasslands of Badlands National Park and check out the nearby observatory for stargazing. Take in the magnitude of Mount Rushmore National Monument with a ranger program or self-guided tour. Venture below ground with a cave tour at Wind Cave National Park or stay topside to watch the bison, elk and other wildlife roam. There’s more caving to be had at Jewel Cave, one of the longest caves in the world.

A lso of interest is Dev i ls Tower Nat iona l Monument, a geolog ic a l l y c apt iv at i ng a nd c u lt u ra l l y sig n i f ic a nt geolog ic for mat ion fou nd i n t he Black Hi l ls. A stop at Custer State Park is also recommended, where your group scan enjoy hik ing, bik ing, sw imming, f ishing and more.

To get t he most out of your t rip, seek t he help of Black H i l ls Advent u re Tou rs, Black H i l ls Tou r Compa ny or GeoFunTrek Tours.

Photos © Black Hills & Badlands Tourism Associat ion

CONSIDER COLORADO The Centennial State is teeming with views of the past, with a number of sites and activities presented by History Colorado. Whether rural or urban, each is located w ithin an hour and a half of a national park or historic railroad, or in the heart of a cultural center. Of interest to groups wanting to take in the outdoors is the Ute Indian Museum in Montrose, w ith its Naturescape playground and Ute Ethnobotany Garden, plus a city-wide trail system with picnic areas and walking paths that are linked to the complex.

There’s also the Georgetown Loop Historic Mining & Railroad Park, located 45 miles west of Denver, with unique offerings, such as themed train rides, mine tours and gold panning demonstrations. For another dive into Colorado histor y, plan an afternoon at El Pueblo History Museum in Pueblo, where groups can explore an archeological site, an immersive 1840s trading post, and exhibitions focusing on the cultural and ethnic groups of the region.

FEEL THE AWE OF ‘AQUASTAR’ Michiga n, su r rou nded by t he g lor ious Great La kes, is t he lau nching place of the Aquastar, a passenger boat formerly k now n as The Port Cit y Princess that runs May through October. Docked in Muskegon and offering private charter and public cruises on Muskegon Lake and Lake Michigan, this newly renovated and upgraded vessel is the perfect way to embark on a Mitten State expedition. Sunset, f ull moon, brew sampling, live music and fireworks cruises are just some of what’s available; plus, there’s even Photo © Histor y Colorado

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T H EM E F E AT U R E

a “Fl ip Flop Pa r rot Head Cr u ise” for Bu f fet t fa ns. T he Aquastar is hel med by Coast Gua rd-cer t i f ied capta i ns and features t wo decks, a full-ser v ice bar and dance f loor, onboard restrooms and a state-of-the-art sound system.

W h i le nea r t he la keshore, don’t pa s s up a day at Muskegon Luge Adventure Sports Park, where your group can zipline, wheel luge, learn archer y fundamentals, rock climb and hike miles of trails.

PL AY IN PUERTO RICO Spa rk li ng beaches, lush forests, mag n i f icent mou nta i ns … T here’s a reason Puerto Rico is referred to as the Island of Enchantment. Captivate your group w it h outdoor activ ities galore, whet her it’s in t he air, on t he ground, in t he water or atop a horse. Take a g uided walk ing tour of Old San Juan or a rainforest hik ing tour in El Yunque National Forest. Zipline at Toro Verde Nature Adventure Park. Or, traverse a bioluminescent bay at night by glass-bottom boat or kayak.

Horseback r iding is a lso a n opt ion, whet her on t he isla nd of Vieques off t he coast of Puer to R ico w it h Esperanza R iding Company or in R incón on t he main island, t hrough Pintos “R” Us. Eit her way, you’ll see sandy beaches, majest ic clif f overlooks and beaut if ul ocean v istas. A nd, t here are waterspor ts as well, including boat ing and snorkeling in La Parg uera, about t wo hours f rom San Juan, or Fajardo, a small tow n on t he Island’s east coast.

Photos © Discover Puer to R ico

NAVIGATE NIAGARA FALLS USA More than just the “Honeymoon Capital of the World,” Niagara Falls is a favorite spot for tak ing in some f resh air and outdoor enjoy ment, a lbeit mist y at t imes! Star t your v isit at Niagara Falls State Park, where Horseshoe, A mer ica n a nd Br ida l Vei l Fa l ls ca n a l l be v iewed f rom t he Obser vat ion Tower. Groups can a lso board Maid of the Mist for a refreshing boat ride or t he Niagara Scenic Trolley for a guided tour of the park. A lso encouraged is a t rek to t he Cave of t he Winds, where your g roup can descend into the Niagara Gorge and experience the power of the Bridal Veil Falls from the Hurricane Deck.

For an unparalleled thrill, see the falls from above w ith Rainbow Air, Inc. Helicopter Tours or on the waves w ith a high-speed jet boat ride through W hirlpool Jet Boat Tours.

Other popular outdoor things to do while in the region are birding, fishing, hik ing, golfing and bik ing.

W hatever locat ion you choose to take your g roup, it’s sure to be unforgettable!

Photo © Dest inat ion Niagara USA

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Photo © US Space & Rocket Center

S POTLI G HT THE ROCKET CITY IS THE PERFECT DESTINATION FOR YOUR NEXT GROUP TOUR! Now the largest cit y in Alabama, Huntsv ille boasts numerous historical, scientific, cultural, and educational activ ities and events for groups of all ages.

Centrally located in the Southeast, Huntsville is the birthplace of the U.S. space program. The U.S. Space & Rocket Center, home to Adult Space Academy®, is the world’s largest space museum.

Explore the history of space exploration and get a glimpse of the future at Alabama’s most visited paid attraction.

The first capital of Alabama, Huntsville features numerous historic districts and attractions. The Twickenham, Old Town and Five Points districts are in the heart of downtown Huntsville.

Harrison Brothers Hardware sits on the square in downtown Huntsville and is the oldest hardware store in the state, which now features specialty gifts and artwork from local and regional artists. Burritt on the Mountain, a living history museum, sits high atop a mountain with a breathtaking panoramic view of the city. Burritt features an early 20th-century mansion and a collection of 19th and early 20th-century buildings to explore.

To plan your next Huntsville/Madison County group tour, contact Pam Williams, TMP, CTP, Tourism & Education Sales Manager/Huntsville Restaurant Week Coordinator:

256. 551.2204 | pam@huntsville.org | huntsville.org .

CELEBRATING THE PASSION AND TRADITIONS OF COLLEGE FOOTBALL Located in t he hear t of At lanta, Georg ia, t he Chick-f il-A College Football Hall of Fame is a captivating celebration of the rich histor y and traditions of college football, aiming to inspire and entertain by celebrating the passion and traditions of college football and its greatest players and coaches. It’s the true mecca of the sport, prov iding a journey through the heart and soul of the game.

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GROUPS TODAY March / April 2 02 4

Photos © College Football Hall of Fame

Offering an extraordinar y experience for v isitors of all ages, t he Ha l l of Fa me houses somet h i ng for t he most

legendary players, coaches and teams that bring you faceto-face with the history-makers of the game.

passionate footba ll fan and t hose simply curious about

T he Ha l l of Fa me is a lso a n i ncred ibly i nva luable

the sport. Helping differentiate the Hall is the interactive

educational resource, covering various aspects of college

nat u re of some of its ex h ibits, such as t he Ch ick-f i l-A

football, ranging from its history to the science behind it.

Peach Bowl Playing Field & Sk ill Zone, an indoor football

Exhibits dive into the mathematics of football, the physics

field where guests are inv ited to tr y their luck at k ick ing a

of a perfect spiral pass, and even the geography of college

field goal, test their passing sk ills and get in on the action.

football, and “playbooks” are offered to help visitors engage

The Hall recently unveiled its newest interactive ex hibit

with exhibits through an educational lens as well, creating

w ith the Microsoft Gaming Lounge, which allows visitors

an engaging way to impart knowledge and inspire.

to t r u ly im merse t hemselves in t he world of E A Spor ts

Outside of the game itself, the Hall of Fame offers groups a

NC A A Footba l l 14 a nd ot her footba l l ga mes. Feat ur ing

chance to immerse themselves in the full game day atmosphere,

si x ga m i ng stat ions—each equ ipped w it h a M icrosof t

using interactive exhibits to join the Home Depot College

Xbox Series X console and the same leather chairs found

GameDay Desk, virtually getting their face painted to show their

in college football locker rooms across t he countr y—t he

support for their favorite team, or sing along to their team’s fight

stations are designed to help players indulge their passion

song. Whether it’s on the field or around the stadium, the Hall of

for football and gaming, and “Get in the Game.”

Fame showcases every aspect of college football.

One of the hallmarks of the Hall is the extensive collection

Easily accessible for groups from all over the Southeast,

of college football memorabilia, which starts as soon as you

and convenient ly located nex t to a Chick-f il-A (ma k ing

enter and are greeted by the Helmet Wall. Featuring over

lunch breaks a breeze), the Hall of Fame is open from 10

775 helmets representing t he active college teams from

a.m. - 5 p.m. ever y day except Tuesday, and offers an array

ever y level, the expansive ex hibit is just t he beginning.

of resources and programs to enhance your visit. Guided

Inside t he Ha ll of Fame is a t reasure t rove of histor y,

tours and other offerings are available and can be tailored

complete with jerseys, trophies, and personal items from

to help make your trip as enriching as possible.

For more information, visit cfbhall.com or contact the Group Sales department directly at groups@cfbhall.com or 404.880.4845 .

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SPOTLIGHT

FLY MY GROUP: A GROUP AIRFARE PARTNER YOU CAN RELY ON! Photo © Travel Dubuque

EXPERIENCE THE SAMPLERY, A DELIGHTFUL CULINARY JOURNEY FOUND ONLY IN THE TRI-STATES OF DUBUQUE, IOWA

Fly My Group are a dedicated team of passionate i ndust r y professiona ls who are committed to saving you big bucks on airfare while providing around-the-clock ser v ice, access to deals not available to

Kickstart your group’s morning by immersing them in the rich aroma of Verena Street Coffee. Embark on a factor y tour to uncover their fascinating histor y and savor a sampling of their signature coffee, Julien’s Break fast Blend. Next, venture to Convivium Urban Farmstead to d iscover t heir m ission, ex plore v ibra nt ga rdens, meet chickens and indulge in their renow ned quiche.

From there, delve into the beaut y of Dubuque A rboretum & Bota n ic a l Ga rdens, where diverse gardens and unique herb collections await. And a stop in their charming gift shop is a must!

Cap off the morning with a visit to Betty Jane Candies, Dubuque’s celebrated candy store, where guests will depart with a sample pack of their famous chocolate truff les, chocolate caramels and Gremlins.

As the afternoon unfolds, make a pit stop at Cable Car Square.

W hile some g uests shop for homemade peanut but ter at Calico Bean and explore local shops, others can enjoy a thrilling ride on the Fenelon Place Elevator, the shortest and steepest funicular, to relish panoramic views of the Tri-State Area.

Continue your journey to Wisconsin’s Potosi Brewery for a brewery tour, a self-guided museum exploration, and a delightful tasting of cheese curds, sausages and Potosi root beer. Swing by Sinsinawa Mound to acquire the famed Cinnamon Bread before heading to Berning Acres for an enlightening farm tour and a sweet treat of

the public, and the best itinerar y options based on your group’s travel needs.

By working with your friends at Fly My Group, you receive: » Immediate access to carriers around the globe. » 2 4 -7 s u p p or t— s p e e d y e s t i m a t e s , itinerar y and quote options. » L owest pr ic es for pr iv ate (de epl y discounted) and published fares on the market. » Te c h n o l o g y t h a t e m p o w e r s y o u w it h eff iciencies t hat save t ime and money. » Bet ter Fa re Fi nder—you r new BFF t hat automat ica l ly recheck s g roup air prices. » F l y M y Gr oup A c c ou nt— a g r oup a ir fa re dashboa rd t hat enables you to manage your g roup air, generate c u stom bra nded e-t icket receipt s, itineraries and more!

locally sourced ice cream. Guests can also seize the opportunity to purchase local cheese at this stop. Conclude your day at the Moracco

Contact Fly My Group at

Supper Club, indulging in their renowned “world’s best chicken”

groups@flymygroup.com,

and salmon served in an authentic Midwest supper club atmosphere.

call 866.374.5043 , or visit flymygroup.com to experience

Visit traveldubuque.com.

16

GROUPS TODAY March /April 2 02 4

the difference today!

Photos © (top) Zack Smit h / (bottom) Louisiana Off ice of Tourism/New Orleans.com

COME SEE WHAT’S NEW IN NEW ORLEANS It’s true: there’s always something happening in the Crescent Cit y. A nd wh i le g roups who’ve v isited New Orlea ns before may think they’ve seen it all, some exciting new updates make planning your next visit feel just as thrilling as the first time.

Nature lovers w ill be enamored w ith the new renovations that were recently completed at the Audubon Nature Institute, home to more than 3,600 animals and 250 species. The most notable changes include a new 2,500-square-foot lobby enclosed w it h a bird-safe, glass curtain wall, in addition to the former IMA X Theater having been transformed into the Audubon Insectarium.

Hav ing reopened to the public on World Oceans Day in June 2023, the renovation of the Institute’s Aquarium and Insectarium are the largest changes seen since the world-renow ned building f irst opened on Cana l St reet in 1990. These excit ing updates make the Audubon campus the only aquarium and insectarium under one roof in the entire world.

Histor y buffs are sure to enjoy visiting the highly-anticipated L iberat ion Pav i l ion at t he Nat iona l W W II Museu m. T he museum’s final permanent ex hibit hall, the three-stor y Liberation Pav ilion ex plores t he end of World War II, t he Holocaust, t he i m med iate post-wa r yea rs a nd t he wa r’s cont i nu i ng i mpact today. Here, g roups cou ld contemplate t he joys, cost s, a nd meaning of liberation and freedom.

In November 2023, t he museum held a celebrat ion to honor t he Pav i lion’s opening a nd ma rk t he complet ion of t he $400 million Road to Victor y Capital Campaign that has propelled the extraordinar y grow th of the Museum’s campus from one ex hibit hall to seven pav ilions over t he past t wo decades. During t he celebration, the museum also officially dedicated the Col. Battle Bark sda le Parade Ground, an outdoor gat hering space in t he heart of the New Orleans campus.

Groups w ill also want to keep an eye on a big facelift coming to the New Orleans riverfront near the French Quarter. Riverfront For All—a project spearheaded by the Audubon Nature Institute, New Orleans & Company and the Ernest N. Morial Convention Center—w ill eventually turn t wo former industrial whar ves into 2.25 miles of waterfront access, perfect for walk ing, bik ing and jogging all the way from Spanish Plaza through Crescent Park.

Come see what’s new for yourself and learn more at neworleans.com.

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D E S T I N AT I O N F E AT U R E

A NEW ENGLAND

ROAD TRIP

V

Vast forest landscapes, striking mountain ranges, idyllic countrysides and sprawling Atlantic coastlines are just some of the reasons New England attracts visitors of all kinds. This northeastern region—which includes Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont—has served as inspiration for filmmakers, authors, musicians … and more! With so much history, culinary delights, art and vibrant communities, it’s easy to see why.

Thanks to scenic views and countless stops along the way, a New England road trip is always a good idea.

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GROUPS TODAY March /April 2 02 4

by Sarah Suydam

Photo © New England Aquarium

The Salem Witch Museum is also worth visiting before leaving the state, where for more than 50 years, the

Begin your journey in Boston, Massachusetts, the region’s

Museum has told the story of one of the most enduring

largest city. Here, groups have a bounty of options to kick off

and emotional events in American history, the Salem

their New England adventure. Visit Plimoth Patuxet Museums,

witch trials of 1692. Visiting groups could experience

which has been visited by millions of people for the last 75 years.

the drama of that dark time through 13 life-size stage

Know n as the Quintessential New England Experience, it’s

sets and narration as they witness the web of lies and

here groups could learn Indigenous and European perspectives

intrigue of the Salem witch hunt before entering Witches:

and histories that offer a deeper understanding of today’s

Evolving Perceptions, an exhibit exploring the meaning

multicultural America and the contributions of its ancestors.

behind the word “witch” and the evolution of witch

The 17th-century living history museum brings the past to life

image over time.

in a number of ways, providing groups an opportunity to enjoy

Head north to Maine, where lobster and lighthouses

indoor galleries and exhibits, encounter knowledgeable staff,

reign supreme. Stop off in Portland for a hands-on tour

engage in demonstrations and performances, savor themed-

on a working lobster boat before enjoying a delicious

dining experiences inspired by historic recipes and plenty more.

lobster roll at Luke’s Lobster, try your hand at a fiber arts

Next, take to the waters of Boston Harbor with a Cycleboat

workshop at PortFiber Gallery and Weaving Studio to

Boston cr u ise! Groups cou ld choose bet ween r id i ng on

learn the true meaning of Maine-made quality and more.

comfortable bicycle seats to propel the boat or simply relaxing in

Of course, Maine is also home to scenic Acadia National

the lounge while enjoying sights like the Boston Tea Party Ship,

Park, known as the “Crown Jewel of the North Atlantic

the Downtown Boston Waterfront and more. Whether your group

Coast,” and for good reason. Its rugged yet stunning

chooses a Harbor Lights or Mimosa Morning Cruise, one thing’s

woodland coastline and wildlife is not to be missed.

for certain: the vibes will be top notch.

Be sure to stop by the New England Aquarium, one of Boston’s

Continued on page 22 ...

premier attractions. Not only do their 70 awe-inspiring exhibits and nearly 10,000 marine animals promote discovery and instill a sense of wonder for the ocean, but groups can add a whale watch excursion to the Stellwagen Bank National Marine Sanctuary (in partnership with Boston Harbor City Cruises) to see several large whale species in their own seasonal habitat. Even better?

See conservation efforts up close and know that ever y ticket purchased directly supports the Aquarium’s mission to ensure a vital and vibrant ocean for all.

For an eerie experience, venture further afield to Fall River where a stay at the infamous Lizzie Borden House merges true crime, hauntings, American histor y, the justice system and women’s rights all into one. Take a daytime history tour, a night time cemetery ghost tour or even stay overnight in the house itself.

Photo © Visit Maine

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GET INSPIRED gro up s to d ay. c o m /s ub s c ri b e

20

GROUPS TODAY March /April 2 02 4

SPONSORED CONTENT Photos © Shores & Islands Ohio

LOWER COST If you’ve ever traveled with a group in the summer, you know prices can be slightly higher due to accommodations being in high demand. Many Shores & Islands Ohio lodging partners are open all year and want to increase shoulder season bookings.

SURPRISING EXPERIENCES By traveling at times of year that are not as popular, you are more likely to experience things that many other tourists of ten miss. Put-in-Bay, for example, is beautiful in the summertime, but it’s an even more unique experience in the fall when the leaves are changing. A beautiful ride on one of our many ferry lines to the islands in the fall allows you to catch the changing colors and amazing sunsets.

ALWAYS IN SEASON? IT'S A SHORE THING!

GREAT SEASONAL EVENTS Spring brings another one-of-a-kind event with the Biggest Week in American Birding, a 10 -day festival in Northwest Ohio, “The Warbler Capital of

There are many reasons why group travelers are

the World!”

inclined to visit destinations at the same time each

Winter brings a variety of unique events, such as

year. Beaches are more enjoyable in the summer;

The Walleye Drop on News Year Eve in Downtown

the mountains are perfect for skiing in the winter. As

Port Clinton where you can experience a 20-foot-long,

a result, most destinations have what’s referred to

600-pound fiberglass walleye drop from the sky.

as a “peak season,” usually in the summer. However, the shoulder season still has plenty to offer!

Here are four major benefits of shoulder season group travel to Shores & Islands Ohio.

While we hope you enjoy visiting our beautiful destination any time, we hope you’ll consider the shoulder season to take advantage of all the great experiences available to groups.

For more information on group travel to Shores & Islands Ohio, visit shoresandislands.com/groups . w w w.group s to day.com

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D E S T I N AT I O N F E AT U R E ... continued f rom page 19.

Photo © Adobe Stock

Be sure to stop over in Mystic to visit the Mystic Seaport Museum, a maritime museum and research center dedicated to connecting visitors to the American maritime experience.

Within its 19 acres on the Mystic River, the museum grounds include a recreated New England coastal village, more than 500 historic watercraft, a working shipyard, a Collections Research Center and much more.

Last but far from least on your road trip is Rhode Island, home to the International Tennis Hall of Fame (ITHF) in Photo © New Hampshire Div ision of Travel & Tourism

Newport. This sports museum—the property of which is also a beautiful National Historic Landmark—features over 2,000

Make your way back west into New Hampshire, where the

artifacts from tennis’ earliest origins through today’s present

34.5-mile Kancamagus Highway—a path cut through the White

champions, and is the site of the first U.S. National Lawn

Mountain National Forest—provides ultimate autumn leaf

Tennis Championships in 1881 (known today as the U.S. Open).

peeping and scenery untouched by the modern world. Keep the

Groups won’t want to miss the museum’s unique interactive

scenic vibes going with a hike to one of the state’s more than

experiences, including trivia games and immersive exhibits in the

100 waterfalls, some of which are even visible from the road

Arthur Ashe ‘68 virtual reality experience and the Roger Federer

(Route 302 in Crawford Notch). After your hike, swing by one

Hologram—not to mention the ITHF’s iconic grass courts, which

of the area’s many craft breweries or satisfy your sweet tooth at

are open to the public for play! Groups interested in picking up a

an ice cream shop along the New Hampshire Ice Cream Trail!

racquet together can reserve court time year-round.

A little further west, Vermont awaits. The state known as

Time your R hode Island v isit during the summer to

the largest producer of maple syrup in the country has much

also enjoy the annual Newport Jazz Festival, which was

to offer groups with an interest in history, as it’s also the site

established in 1954 and whose stage has seen legendar y

of Hildene, the home of Robert Lincoln, the only child of

names including Miles Davis, Duke Ellington, Billie Holiday,

Abraham and Mary Todd Lincoln to survive to adulthood.

Ella Fitzgerald and Nina Simone.

Here, groups could tour the home, grounds and walking trails of this stunning property, which remained home to Lincoln descendants until 1975.

Roadside attractions also abound in Vermont, so be sure to plan to take a picture next to the world’s tallest filing cabinet or beside “Reverence,” a pair of large granite whale tails situated along South Burlington’s Technology Park walking trail.

Next, venture to Connecticut, New England’s southernmost state. Here groups will find the Connecticut Wine Trail, a collection of over 20 unique wineries and vineyards offering everything from special pairings and tasting rooms to live music, tours and more.

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GROUPS TODAY March /April 2 02 4

Photos © Mystic Seaport Museum / International Tennis Hall of Fame

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SPONSORED CONTENT

beautiful grounds . Visit the American Heritage Mus eum’s collec tion of one - of-a-kind his toric aircraf t, tanks, armored vehicles, and classic cars from the Revolutionary War to today with immersive exhibits and living history events.

MetroWes t B os ton als o of fers excellent ar t s attractions, including the Danforth Art Museum, four cultural districts ripe with theaters, galleries, museums , boutiques , fes tivals and more — plus fabulous public art. Take a tour of the region’s 17 craf t breweries, cideries, winer y and distiller y to really get a taste of the region.

With eight state park recreation areas , lakes , rivers, rail trails and forests, there are places to hike, bike, swim, cross-countr y ski, ice fish, boat and more. V isit Hopkinton State Park , whos e 1, 50 0 fores ted acres include hiking, horseback riding, snowmobiling, and mountain biking trails surrounding a lake with beaches, stocked fishing and boat rentals. Explore the beauty of New England wildflowers at Garden in the Woods, showcasing

HIDDEN GEMS IN THE HEART OF MA

native plants of the region.

Looking to entertain families? MetroWest of fers ever y thing from paintball to goat yoga, splash pads to escape rooms, aerial classes to trampoline

T h e H e a r t o f M a s s a c hu s e t t s o f f e r s g ro u p

parks. Put your group to the test at Level99, a real-

travelers a tapestry of history, arts, culture, family

life game world with over 40 rooms of physical and

fun and culinary delights. With three regions, each

mental challenges. Or visit Apex Entertainment’s

with their own Visitors Bureau eager to help plan

indoor amusement park, then go nex t door for

your group’s travel, the Heart of MA provides easy

axe-throwing at Half A xe. The MetroWest Boston

access from New England’s airports, plus af fordable

Visitors Bureau is happy to help coordinate custom

accommodations and many hidden gems.

itineraries for any age and interest.

MetroWest B oston, only 30 - 60 minutes from

24

Discover

Central

Massachusetts

is

your

Boston, is an excellent location for hub and spoke

compass to navigate the richness of the region,

tours to Boston, Cape Cod, Western Massachusetts,

ensuring your group’s memorable exploration

Rhode

New

of hidden gems and immersive encounters. Visit

Hampshire and Maine. His tor y buf f s love the

Island,

Connecticut,

Worcester’s vibrant Shrewsbury Street Restaurant

Framingham History Center’s collection, including

Row, a culinary haven, or the Canal District, with its

John Hancock ’s signature, American Revolution

vibrant atmosphere and tantalizing array of local

tune books and more. Explore the Wayside Inn’s 100-

produce, artisanal goods and international cuisines.

acre property, the oldest inn in the U.S., featuring

T he Worce s ter His toric al Mus eum’s exhibit s

the Old Barn’s antique coaches and farming tools,

chronicle the city’s evolution, highlighting pivotal

the Redstone Schoolhouse, Grist Mill, Chapel and

moments, key figures and surprising contributions,

GROUPS TODAY Jan March u ary/ /April February 2 02 4 2 02 4

Southern

Photos © Visit North Central MA / Discover Central MA

such as the invention of the Smiley face.

Wachusett Mountain Ski Area welcomes groups

Art enthusiasts relish the Worcester Art Museum’s

for a day on the slopes, but also of fers themed

world - cla s s colle c tion of ancient ar tif ac t s to

fall festivals from August through November and

contemporar y mas terpieces . Engaging exhibit s

scenic chairlif t rides to the summit.

and e ducational pro grams make it a cultural cornerstone for art-loving groups.

For a journey back in time, explore Old Sturbridge Village, a recreated 1830s rural New England town.

From antiquing at scores of vintage shops to unique f inds in area specialty boutiques , Nor th Centr al of f er s num ero u s engaging s h o p p ing opportunities.

Chat with costumed historians as they work the

For foo d and b everage enthusias t s , enjoy a

tasks of the past, and be inspired by the stories of

seasonal ale at one of the region’s craf t breweries,

early 19th-century life.

like Gardner Ale House or Wachusett Brewery, or

Nature enthusiasts love New England Botanic

tasty comfort food at one of their great restaurants.

Garden at Tower Hill’s meticulously landscaped

Enjoy homemade ice cream at the many ice

variet y of f lora throughout the seasons . Group

cream stands and farms , from Kimball Farm to

tours of fer insights into the rich botanical diversity

Rota Spring and plenty more in between.

and horticultural practices.

A stop at the Johnny Appleseed Visitors Center

With Discover Central Massachusett s as your

is a must for local memorabilia or histor y of the

guide, your group tour promises to be a seamless

region’s most f amous son, John Chapman, aka

and enriching journey through cultural treasures,

Johnny Appleseed.

culinar y adventures , his torical exploration and artistic immersion.

Visit North Central Massachusetts represents 27 communities; the region’s scenic beauty is one of its biggest attractions, from the spectacular 360-degree summit view at Wachusett Mountain to the peaceful meadows of the Mass Audubon Sanctuary to beautiful hikes through Leominster State Forest, you’ll never feel closer to nature. Groups also adore the region’s spectacular fall foliage.

Apple and Halloween pumpkin picking, fresh cider donuts or getting lost in a hay maze —fall fun is abundant at dozens of area farms and orchards.

Visit

CONTACT:

TheHeartofMA .com

MetroWest Boston Visitors Bureau, Stacey David, Executive Director

for a full overview, or

508.434.4433 | sdavid@metrowestvisitors.org | metrowestvisitors.org

contact each Visitors

Discover Central Massachusetts

Bureau individually for help planning your next tour.

508.753.1550 | info@discovercentralma.org | discovercentralma.org

Visit North Central Massachusetts 978.400. 3926 | info@visitnorthcentral.com | visitnorthcentral.com

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ED U C AT I O N

Why More Groups Are Choosing to Cruise

By Sarah Suydam

W

Photo © Celebrit y Cr uises

We’ve all heard the old stereot y pes of cruising, where non-cruise people (or those who haven’t boarded a ship in a long

time) assume the experience eventually grows stale, the food is meh and the crowds are over whelming.

Those days of misconception are long gone.

After being invited onboard the Celebrit y Ascent, the fourth and newest ship in the brand’s award-w inning Edge Series

for its pre-inaugural cruise in late 2023, I was able to get a first-hand glimpse at some of the amenities and experiences that groups could enjoy. It wasn’t hard to see what’s mak ing cruising an increasingly popular option for groups of all k inds. Let’s take a look at a few of those reasons they’re gravitating in this direction.

A BIG BANG FOR YOUR BUCK. A l l a rou nd t he world, cr u ises a l low g roups to see a n incredible number of dest inat ions and enjoy immersive

it’s hard to turn dow n relax ing in a rooftop garden and by the pool on a stunning resort deck while mak ing your way to the next unforgettable destination on your itinerar y.

activ ities—all while still technically on one trip. So rather than seeing only one or t wo cities relatively close together

26

NEXT-LEVEL SERVICE.

by t ravel i ng on ly on la nd, cr u isi ng is appea l i ng for its

Groups are looking for trips that are relaxing, memorable,

abilit y to cover lots of distance in the same amount of time

luxurious and offer excitement, and cruises certainly can

as some other trips that potentially offer less (for about the

deliver in that area. The Retreat—Ascent’s exclusive resort-

same amount of money, in many cases).

within-a-resort area for suite guests—especially stood out as

Cr uising is also appealing to g roups who don’t like to

an exceptional offering. From a private restaurant, exclusive

worr y about the logistics of getting from point A, to point

lounge and sundeck—and even your own Retreat Butler and

B, to point C and back again. W hich is understandable, as

concierge team who can help maximize your time onboard—

GROUPS TODAY March / April 2 02 4

AD INDEX

groups are able to feel pampered and like celebrities while onboard.

ADVERTISER

PAGE

Groups also know that cruise ship staterooms have come a long way and no longer feel like a can of sardines they’ve been widely believed to be. These wider and well-furnished rooms truly allow for actual restorative down time in between their adventures (the fuzzy robes and slippers help, too).

American Bus Association

C3

w w w.buses.org

Aon Travel Practice

C3

w w w.aontravpro.com

ACCESSIBILIT Y IS NOT AN AFTERTHOUGHT. Accessibilit y is an important area of focus that travelers are increasingly expecting cruise lines to prioritize—and several are answering t he call.

Celebrit y specif ica lly of fers t hings like boarding assistance, accessible staterooms, carefully crafted accessible shore excursions, autism-friendly considerat ions and more, in addit ion to welcoming ser v ice dogs on a ll ships. K now ing cruise lines like Celebrit y are tak ing t his init iat ive and have dedicated teams to address these needs allows travelers of all k inds and abi lit ies to feel seen and cared for, and t hat t hey too can have an experience of a lifetime.

Chick-Fil-A College Football Hall of Fame

C2

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Collette

7

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Discover Central Massachusetts

23-25

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El Paso Convention & Visitors Bureau

3

w w w.visitelpaso.com

ELEVATED DINING, ENTERTAINMENT AND ATMOSPHERE. Modern cruise ships have proved that activ ities really are curated w ith ever yone in mind, so no matter who is in your group, t here’s no chance of running out of things to do while on board. And the beaut y of it? Not ever yone has to do the same thing at the same time—or at all!

On Ascent in particular, groups w ill find for ward-think ing designs by the world’s leading architects and interior designers, like the rooftop Sunset

Group Sales Box Of fice

Insert

w w w.broadway.com/groups

Huntsville/Madison County CVB

11

w w w.educationalescapes.org

Jef ferson CVB

11

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Bar; culinar y excellence from Michelin-starred chefs at restaurants like Luminae and Blu; top-notch shows like Awaken; wellness woven throughout the entire cruise experience; and more.

So don’t sleep on t he potent ia l of adding cr uising to your of fer ings.

They’re prett y spectacular, as many groups have come to also recognize.

Pigeon Forge Department of Tourism

13

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Plimoth Patuxet Museums

20

w w w.plimoth.org

Salem Witch Museum

20

w w w.salemwitchmuseum.com

Sevierville Convention & Visitors Bureau/ Chamber of Commerce

3

w w w.visitsevierville.com

Shores & Islands Ohio

21

w w w.shoresandislands.com

SoIN Tourism

20

w w w.gosoin.com

Tourism Council of Frederick County

13

w w w.visitfrederick.org

Visit Atlantic City

C4

w w w.visitatlanticcity.com

Photos (lef t) © Celebrit y Cr uises Photo (top) © Sarah Suydam

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FIVE MINUTES WITH...

Photo © Hawai'i Tourism Aut horit y

Lynn Whitehead

A

Vice President Global MCI Sales & Marketing | Meet Hawai'i Edited by Sarah Suydam

As Vice President Global MCI Sales & Marketing of Meet Hawai‘i, Lynn Whitehead oversees and directs Hawai’i Visitors & Convention Bureau’s (HVCB) global sales and marketing ef forts for both city wide and single-property meeting, conventions and incentives (MCI) business. With over 30 years of meetings and conventions experience, the majority of Whitehead’s career has been spent with DMOs; previously with San Diego Tourism Authority (National Sales Director, Eastern Region) and the San Diego Convention Center Corporation (Director of National Accounts).

Groups Today caught up with Whitehead to learn the latest.

ON RESPECTFULLY VISITING HAWAI’I

and federal emergency responders continue with efforts to

T he Haw a i'i Tou r i sm Aut hor it y (H TA) a nd Haw a i'i

conduct clean-up efforts of debris and hazardous materials

Tourism United States have par t nered w it h a statew ide

result ing from t he w ildf ires. Please do not stop on t he

a l l ia nc e of pr i v ate i ndu st r y pa r t ner s to lau nc h t he

bypass or streets to take pictures or to get a closer view.

Malama Hawai‘i program. Malama means “to care for”—

Respectful travel to any of the Hawaiian Islands, including

our people, place and ourselves. This is a CSR prog ram

Maui, is welcomed and encouraged, now more than ever.

t hat encou rages m i nd f u l a nd regenerat ive tou r ism by

With the exception of Lahaina—Maui is open and there is

of fering an oppor tunit y to engage in aut hent ic cultural

plenty to see and experience. However, we urge visitors to

experiences that create opportunities to connect w ith the

be especially respectful and mindful in the following ways:

communit y and culture in profound, meaningful ways.

Many of the Malama Hawai‘i activ ities encourage visitors to take part in volunteer opportunities that directly impact the env ironment. The goal for this program is to create a deeper understanding of the importance of the land to our

» Visit w ith aloha, compassion and empathy. » Support local businesses. Visit mauinuifirst.com for suggestions. » Malama (care for) Maui and give back by signing up for an enriching volunteer experience.

culture and provide a way to preser ve both in the future.

» Learn about t he historical and cultural signif icance

E xa mples include sunr ise beach clea n-ups, restor ing a

of Lahaina but stay away from the area as a means of

traditional native Hawaiian fishpond, and learning about

respect for the people and places that have been lost.

food sovereignt y on a sustainable farm, among others.

Please don’t take photos of the area, even from afar.

ON THE WILDFIRES ON MAUI

IN ADDITION …

The August 2023 wildfires resulted in the devastating

H VCB w ill be launching an updated Meet ing Planner

loss of loved ones, homes, cultural and historical sites and

Gu ide w it h en ha nced d ig ita l-pla n n i ng resou rces such

businesses in Lahaina, located in West Maui. We are grateful

as maps, d i rector ies a nd FAQs, as wel l as i n for mat ion

for the outpouring of support for Maui from around the world,

on faci l it ies, accom modat ions, d i n i ng , tea m-bu i ld i ng

from sharing memories and offering their assistance, to

oppor t u n it ies, volu ntou r ism ex per iences a nd pre- a nd

asking questions about travel to Maui and the rest of the state.

post-conference touring act iv it ies f rom sw imming w it h

Lahaina will remain fully closed to the public until further

sea turtles and manta rays to exploring an active volcano

notice out of respect to the town’s residents. County, state

or hik ing through lush rainforest.

Help Maui communities and f amilies recover through contributions to the Hawai'i Community Foundation’s Maui Strong Fund: hawaiicommunit y foundation.org/maui-s trong.

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THE GROUP COMPANY

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