Groups Today May/June 2025 by Serendipity Media

THE RESOURCE FOR EVERYTHING GROUP TRAVEL.

EAT, SHOP & BE MERRY!

TRAVERSING MICHIGAN BY REGION: SHIPWRECKS, SCULPTURES AND SCENIC SPLENDOR

EASING FLYING FEARS AND ANXIETY

KRIS HOFF: PROVIDING GROUPS A ‘DISTINCTIVELY DETROIT’ EXPERIENCE

CONSIDERATIONS FOR EUROPEAN TRAVEL

MAY/JUNE 2025

Volume 23, Issue 3

GROUPS TODAY IS PUBLISHED BY: Serendipity Media, LLC 866-252-7108 www.serendipity-media.com

PRESIDENT & PUBLISHER

Kasie Smith

ART DIRECTOR

Courtney Van Hagen

MANAGING EDITOR

Sarah Suydam

GRAPHIC DESIGNER

Claire Chapin

ACCOUNTING & OPERATIONS SPECIALIST

Megan Marshall

MARKETING COORDINATOR

Hannah Hohman

COMMUNICATIONS & EVENT COORDINATOR

Maggie Mutch

MEDIA CONSULTANT

Haleigh Gerwig

haleigh@serendipity-media.com

MEMBERS OF:

Student & Youth Travel Association American Bus Association National Tour Association Circle Michigan Ontario Motor Coach Association

Groups Today is published bimonthly by Serendipity Media, LLC; 535 Cascade West Parkway SE; Grand Rapids, MI 49546. Periodical postage is paid at Grand Rapids, MI, and additional mailing offices.

Subscription information may be obtained through the above address, by calling 866252-7108, or by visiting www.serendipitymedia.com or www.groupstoday.com.

POSTMASTER: Send address changes to Groups Today c/o Serendipity Media, LLC; 535 Cascade West Parkway SE; Grand Rapids, MI 49546.

PLANNER PROFILE

Kris Hoff: Providing Groups a ‘Distinctively Detroit’ Experience page 4 5 MINUTES WITH... Fred Ferguson, MBA, MS President & CEO, American Bus Association page 28

A NOTE FROM THE MANAGING EDITOR

Summer fun is just around the corner, and the team here at Groups Today can’t help but look forward to all the sunshine, exploration and excitement that lies ahead. During your warm weather travels, we hope the pages of this new issue offer you some practical insight, inspiration and thought-provoking commentary.

Earlier this year, Groups Today awarded our 2025 TODAY! Award to Kris Hoff of Distinctively Detroit at the ABA Marketplace in Philadelphia. Her travel industry journey began with a leap of faith after working as a paralegal, knowing in her heart a change was needed. After the persistent urging of a close friend, Hoff mustered the courage to try something new. Today, she’s thriving and doing what she realized she was always meant to. Read more about her journey on page 4.

Flip to page 8 for a dive into all things delicious when it comes to culinary and libations—in addition to learning about some serious shopping opportunities, no matter your budget. After enjoying a sip or two, we head to Michigan on page 18 to learn all that the Great Lakes State has to offer, from stunning outdoor scenery and historic shipwrecks to world-class art, classic cars, an authentic Bavarian experience and more.

Speaking of authentic European experiences … on page 26, we connect with Justin Osbon from Image Tours to discuss all things European travel, from packing and currency to cell phone considerations and more.

Last but far from least, this issue also delves into managing anxiety and fears around flying (page 6), in addition to a chat with new ABA President and CEO, Fred Ferguson about what excites him about leading the association, how he sees the industry evolving in the future and more (page 28).

Wherever your travels take you this summer, the team at Groups Today wishes you safe travels!

DON’T

SARAH SUYDAM Managing Editor sarah@serendipity-media.com

TRADE

Send your stories, suggestions and thoughts to:

535 Cascade West Parkway SE Grand Rapids, MI 49546

sarah@serendipity-media.com

THAN JUST A MAGAZINE

Enhance

FUN FACT: Hoff plays the violin! “Not many people think that I’d be a musician, but I am.”

By Sarah Suydam

Providing Groups a ‘Distinctively Detroit’ Experience KRIS HOFF:

WWith 26 years of industry experience, Kris Hoff is no stranger to the world of travel. Her journey began with a leap of faith after working as a paralegal, knowing in her heart a change was needed. After the persistent urging of a close friend, Hoff mustered the courage to try something new.

“She encouraged me to consider a position with a local tour operator, assuring me that my skill set would be an ideal match,” Hoff recalled. “Reluctantly, I accepted the role, still unsure of where the path would lead.”

But something quickly clicked; the work energizing Hoff in a way being a paralegal never had. She quickly realized this was her true calling—to be the orchestrator behind the scenes, seamlessly bringing travel experiences to life.

“It was as if a missing puzzle piece had finally fallen into place,” Hoff said. “After years of feeling unfulfilled, I’d at last discovered my passion and purpose. It proved to be one of the best decisions I ever made.”

Now, as President of Distinctively Detroit Tours & Happy Times Tours, Hoff loves creating memorable tour experiences for groups, offering a unique experience people couldn’t get otherwise.

Founded in 2023 by Hoff and Tami Manton, Distinctively Detroit is a true steward of Detroit culture, emphasizing authentic experiences that benefit local communities through actions like hiring local celebrity guides (including Detroit hip hop pioneer Ron Watts aka Phat Kat), educating businesses on handling group tours, promoting meaningful interactions that respect and preserve local traditions and sensitive sites, and more. Hoff is particularly proud of the company’s behind-the-scenes tours.

“From going behind-the-scenes of the music industry in Detroit to offering the first and only Hip-Hop History Tour of Detroit, we’ve accomplished some big things … and, there’s more coming,” she shared.

“We know groups also really enjoy the vintage car rides we’ve lined up at the Packard Proving Grounds, as well.”

Hoff and Distinctively Detroit were honored by Groups Today earlier this year at the 2025 ABA Marketplace in Philadelphia with the TODAY! Award, given annually to an ABA member for making a profound impact on the group travel industry through relevancy, impact, growth, advocacy and innovation.

“I feel totally honored,” Hoff said. “It means that people really appreciate what we’ve done and really think a lot of us. I was honestly shocked!”

Over the years, Hoff has learned to never be afraid to ask.

“I frequently drive around looking for new things. If I find something, I’ll stop, learn about it, and see about doing tours,” Hoff said. “This is exactly how I’ve been able to add new attractions and experiences to many of our tours. I’m not afraid to do something different.”

She encourages industry newcomers to embrace their uniqueness and take creative risks, as failure is part of the path to achievement.

“I believe to make a tangible impact you need to leverage unique qualities in order to shape perceptions and drive meaningful change, but it must be done while maintaining authenticity, integrity, and a strong work ethic for success.”

By Sarah Suydam

Easing Flying Fears and Anxiety

SSince the beginning of 2025, it hasn’t been uncommon to hear travelers broaching the discussion of aviation safety, as an apparent increase of close calls and unfortunate collisions and fatal accidents have been making headlines.

As of this article’s writing, the National Transportation Safety Board has documented 19 U.S. aviation incidents in which at least 106 people have died. And while statistically flying is still considered one of the safest modes of transportation, it’s not surprising if travelers come to tour operators and advisors looking for reassurance, especially as approximately 400 Federal Aviation Administration employees had their jobs eliminated in February.

According to Jeff Ment, Managing Partner of Ment Law Group, while there’s heightened media attention on aviation incidents, this doesn’t reflect a significant decrease in travel demand or safety.

“The topic is really captured in the media right now, because it’s

FEATURED IN THIS ARTICLE:

JEFF MENT Managing Partner, Ment Law Group

front and center after the terrible Washington, DC disaster,” Ment said, noting that planes rarely have fatal incidents. “I think if we take a step back and just look at aviation over the past year or two or five, not one single person could find and point to a safer mode of transport.”

Ment, who has decades of experience in counseling travel companies, from operators to vendors and trade associations, explained that he’s thankfully not seeing a lot of travel companies having issues with people hesitating to travel via commercial airlines.

“There are people who have a fear of flying, but they had that fear before, and they still have it now,” Ment shared, noting those folks might do better to seek out alternative modes of transport on their own such as trains and motoroaches. “Group travel planners have to grin and bear it and just understand that there are a few people who are more easily arousable when it comes to the susceptibility of the possibility of being on an airplane that has an incident.”

The best thing group travel planners can do if one of their travelers expresses concern? Offer calm reassurance.

“At any given point there are thousands of planes in the air at the same time,” Ment said. “I think you say to people, ‘Listen, you’ve been flying your whole life. Have you ever had a problem? No. Well, statistically, you will never have a problem.’”

Ment recommended group travel planners stand firm in their original plans should one of their travelers have a change of heart out of fear about their transportation.

“I wouldn’t adjust anything. I would simply advise that they do their own research,” he said. “There’s nothing safer you could do [travel-wise] than get on this airplane. So I wouldn’t rush and come up with alternative plans or talk about refunds or do anything like that. I truly think you can talk people through this.”

While it’s absolutely understandable for travelers to have a heightened awareness of these aviation crashes and incidents—and we should

Headshot © Jeff Ment

absolutely extend empathy to those who are concerned—there are some reassuring facts you can share to hopefully ease any anxiety:

• Multiple sources report that the average risk of an American being in a plane crash is about 1 in 11 million.

• The Eno Center for Transportation describes the U.S. Air Traffic Control system as one of the most sophisticated ATC systems in the world.

• The FAA requires both pilots and flight attendants to undergo regular training and simulations to prepare for emergencies.

• According to the National Weather Service, you’re more likely to be struck by lightning than be in a plane crash.

EAT, SHOP AND BE MERRY!

OOn any group adventure, there’s bound to be shopping involved, whether it’s for mementos, gifts, or a special item that can’t be bought at home. And, with every trip, there will be planned meals to make sure everyone stays fueled up. But sometimes it’s not the destination itself that takes the spotlight, it’s the shopping, cuisine, and libations that are the raison d’être!

Here, we’re covering a few hot spots across the U.S. that have what groups are seeking—for those who like thrill of finding a bargain or are in the market for luxury goods, as well as those who crave a delicious meal and craft beverages that will remain a memory on their palate long after they’ve arrived home.

National Harbor, Maryland is a distinct location in that it not only satisfies all of the above, but it’s also close to Washington, DC, which absolutely begs a side trip to see the many landmarks and museums. And, it’s home to Tanger Outlets , well known for its upscale shops with discounted prices. There are 80-plus stores featuring some of the most sought-after brand names—all in an appealing, open-air setting. It’s hard to call out specific shops, when there’s truly something for everyone, from apparel to home goods, plus footwear, accessories, and beauty products.

Tanger Outlets National Harbor encourages group organizers to book their visit in advance at tourism.tanger. com/busgroups to take advantage of the perks, which include reserved parking, special retailer discounts, and general assistance with planning a visit.

On the dining and drinking side, there are more than 40 restaurants in the picturesque National Harbor district, from fast casual to formal. Our friends at nationalharbor.com gave us the scoop on some favorites that are especially ideal for groups, several of which offer buyouts. On Waterfront Street alone, you’ll find Bond45, the only location outside of Manhattan; Succotash, featuring James Beard Awardwinning Chef Edward Lee’s fusion of Southern and Korean flavors; Walrus Oyster & Ale House, which will reopen soon after extensive renovations; and Silver Diner, a classic, yet upscale diner with an array of farm-fresh items on the menu. Flight Deck, which is located near the Capital Wheel, and Bobby McKey’s Dueling Piano Bar are also popular group spots in the area.

By Allison Kay Bannister

Right next to Planet Hollywood Resort and Casino on the Las Vegas Strip in Paradise, Nevada is Miracle Mile Shops . This massive, 1.2 mile, 475,000-square-foot retail center has a whopping 170 tenants, with not only specialty shops and groupfriendly restaurants, but also three live entertainment venues, so guests can take in a little extra during their visit. Standout stores include ALDO, Foot Locker, GUESS, H&M, JD Sports, lululemon, QUAY, Sephora, Steve Madden, Victoria’s Secret, and many more to suit any interest.

Miracle Mile has a number of restaurants that accommodate groups, with Rosa Mexicano, Nacho Daddy, Gen Korean BBQ, and Cabo Wabo Cantina topping the list. There’s even a Garrett Popcorn to fulfill your sweet and salty craving. For adult beverages, check out Blue Moon Bar for some of the best craft beers in town, or Fat Tuesday for their world-famous daiquiri. In addition, there’s a Miracle Eats Food Court in the works, with offerings that will range from burgers and pizza to seafood and vegan fare. Find everything at miraclemileshopslv.com

Tanger Outlets in National Harbor, Maryland. Photo © Tanger Outlets

Miracle Mile Shops. Photo © Nacho Daddy Bond45, National Harbor, Maryland. Photo © National Harbor

If you wanted to extend your retail therapy and culinary exploration extravaganza, you could point your motorcoach toward Los Angeles (just over four hours away—not that far!) and indulge in The Grove —an outdoor plaza that attracts tourists and residents alike for its high-end options. Or, you could just make it your primary destination. It’d be easy to spend more than a day there, with so many draws.

Of particular interest is The Glass Box Pop-Up Shop, the property’s rotating pop-up space that has housed numerous unique brands. The Grove has a diverse selection of designer boutiques, as well, such as Coach, David Yurman, Gucci, Nordstrom, and Michael Kors—to name a few. Look for home goods and athletic retailers, too, with Byredo, Diptyque, Arhaus, and Le Labo covering the former, and Alo Yoga and Nike in the latter category. Further details, especially with regard to parking, property accessibility, and concierge programs, can be found at thegrovela.com/services .

Dining and sipping highlights at The Grove are aplenty! There’s Alma for modern, authentic Mexican food; American Beauty, a classic steakhouse with mouthwatering dishes; Blue Ribbon Sushi Bar and Grill for a taste of Japan; and Sogno Toscano, which has Italian flair on the menu and both a wine bar and espresso bar. And, all kinds of interesting beverages can be found at MacGuffins® Bar, La Piazza, The Fountain Bar, and % Arabica.

The Galleria Houston has no problem attracting shoppers! This Texas shopping center—the largest in the state and fourth largest nationally—welcomes more than 30 million visitors a year. Amid the jawdropping 2.4 million-square-foot complex, there are 400 stores and restaurants. Anchors include Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Macy’s. And, just a few of the many high-fashion go-tos are Louis Vuitton, Gucci, FENDI, McQueen, Prada, Tiffany & Co., Valentino, and Saint Laurent. Not that posh? They have an exceptional selection of standbys, too, from Aldo to Fossil to Ralph Lauren to Zara.

At the Galleria, groups have more than 60 specialty eateries to choose from, no matter what they’re in the mood for. Try Nobu, Fig & Olive, and Del Frisco’s Double Eagle Steak House for fine dining, or Blanco Tacos & Tequila, Sult’an Pepper, Poke Fresh, or Raising Cane’s for more casual. True foodies won’t want to miss the opportunity to experience Musaafer, which offers authentic Indian cuisine with an avantgarde presentation, as well as a curated wine list and Indian-inspired cocktails. Find a directory at simon. com/mall/the-galleria .

Chicago’s The Magnificent Mile is another must for groups on the hunt for world-class shopping, dining, and imbibing. It boasts 20 million visitors a year— and with good reason. Fashion boutiques, shopping plazas, adjacent luxury districts, and the iconic Water Tower Place mall are just a sample of what’s in store for groups. Stop in the Visitor Center first, located at 875 North Michigan Avenue, to get oriented, plan your route, and decide where to eat.

In addition to shopping, The Mag Mile has a vibrant culinary scene, with 275-plus restaurants—making it difficult to name names. Venteux Brasserie, Cafe & Oyster Bar, The Gage Irish Pub, NoMI, Lao Sze Chuan, and Eataly, however, come to mind. Get the full list at themagnificentmile.com .

GROUP LEADERS WHO WELCOME MULTIGEN TRAVEL INCREASE GROUP SIZE

Connecting Generations Through Unique Travel Experiences

According to the Family Travel Association’s most recent U.S. Family Travel Survey, more than half of parents say they’re planning to travel with both their children and their parents. Another survey by Beaches Resort and Censuswide said that 74% of travelers who have been on a multigenerational trip would be excited to take another.

Additionally, group leaders who welcome multigenerational families on their group travel trips see major benefits, like increased group size, returning traveler potential, and word-of-mouth recommendation.

When building your group travel program, go beyond colleagues and peers. By including families in your tour, you widen your group’s reach and grow revenue.

Here’s why this trend is only growing in popularity.

IT WORKS FOR ALL FAMILIES

There’s a destination for every kind of family, and anyone who vacations with them—like their neighbors, life-long friends, and even extended family.

The best destinations for multigenerational group travel include Costa Rica for families on a budget, Africa for the safari adventure of a lifetime, and Italy for a classic European getaway. No matter where your group is going, there are families who have always said, “We have to go there.”

PRIORITIZING FAMILY TIME

Day-to-day life gets hectic, and it’s easy to deprioritize family time as a result. Travel blocks off every relative’s calendar so they can focus on spending time together. This is especially important when there’s a celebration like a birthday or anniversary while traveling.

EXPLORING FAMILY HERITAGE

Families of all backgrounds find power in retracing their family tree in the place it all began. There’s such magic when walking the same streets, eating the same food, and getting immersed in the same activities as your ancestors.

LEARNING THROUGH TRAVEL TOGETHER

From different languages to cultures and customs, travel is one of the world’s greatest teachers, and family members across generations provide each other with different perspectives in the process. Collette tours offer a wide array of learning opportunities from pasta making classes to dog sledding demonstrations, so families can learn a new skill or even something about each other as individuals.

NOSTALGIA FOR FAMILY VACATIONS

From summers at the beach to epic road trips, family vacations are the backdrop of some fond memories. Imagine being at the center of the dinner table conversation as families reminisce about the first big family trip abroad. Life-long friends can reunite and travel together with their families, and make new memories that will last a lifetime.

GOING MULTIGENERATIONAL WITH COLLETTE

No matter why families decide to travel together, or where they choose to go, that quality time will be a highlight of the trip. With this trend in travel, now is a great time to grow your group with families and the loved ones who travel with them.

Family-owned since 1918, multigenerational family touring isn’t new to Collette, providing families with unique experiences allowing them to bond, learn together, and make new memories around the world.

That’s why families book Collette tours— to let experts take care of all the details, so they can focus on what really matters.

Learn more about group travel with Collette:

SPOTLIGHT

CREATE MEMORY-MAKING MOMENTS IN ATLANTIC CITY

Nestled between the land and sea, Atlantic City is more than just a seaside destination—it’s where memory-making moments are created and celebrated. From its iconic past to its vibrant present, the city by the sea blends rich history with modern appeal, offering the perfect backdrop for celebrations big and small.

As the birthplace of the nation’s first Boardwalk and inspiration for the Monopoly board game, Atlantic City’s historic past is woven into every aspect of the city, holding a unique place in American history. The city’s diverse communities of Black, Hispanic, and LGBTQIA+ cultures have shaped its vibrant identity, fostering an inclusive environment where every visitor can explore the stories and timeless experiences that continue to define this iconic destination.

Come for the views, stay for the experiences on the worldfamous Atlantic City beach and Boardwalk. As the world’s longest Boardwalk, this iconic wooden landmark stretches five miles along the Atlantic coastline, inviting visitors to explore a timeless seaside treasure. Discover top offerings like classic Boardwalk treats, North Beach Atlantic City, luxury beachfront dining, and vibrant nightlife, along with mustvisit attractions such as the historic Steel Pier, North Beach Mini Golf & Bike Rentals, Lucky Snake Arcade, and ISLAND Waterpark—the largest indoor beachfront waterpark in the world, and so much more. Just steps away, the free Atlantic

City Beach offers the perfect setting to soak up the sun, take a refreshing dip, or enjoy a peaceful sunset stroll.

Rooted in creativity and connection, Atlantic City invites all to experience its vibrant local spirit. From the historic Ducktown neighborhood to the lively Orange Loop, the city’s arts scene, diverse culinary offerings, and cultural celebrations immerse visitors and locals alike in its dynamic atmosphere. Whether admiring one of the 100+ murals or dining at a locally owned restaurant, each neighborhood showcases the eclectic community that makes Atlantic City truly memorable.

Indulge in the city’s diverse culinary scene offering a mix of eclectic flavors and cheersworthy cuisine. From celebrity chef restaurants to hidden gems loved by locals, there’s a table for every taste bud and occasion. Each year, visitors are welcomed to experience the culinary mecca during Atlantic City Restaurant Week, where incredible cuisine meets unbeatable value.

Whether you’re staying in the Marina District or along the Atlantic City Boardwalk, the city offers a variety of accommodations, from nine luxurious casino resorts to family-friendly

hotels. Each resort provides top-tier guest service, amenities for all budgets, and panoramic city views, ensuring a memorable and comfortable experience for every traveler.

When the sun sets, Atlantic City comes alive with endless reasons to celebrate. Take in a world-class act at Jim Whelan Boardwalk Hall, dance the night away at the city’s nightlife outlets, or be amazed by The Hook, Spiegelworld’s adult-only live performance filled with extraordinary talent and hysterical comedy acts. From seasonal events to vibrant cultural festivals, this iconic city is where celebrations live on.

With constant excitement and endless entertainment, relaxation is always on the itinerary. Recharge at one of Atlantic City’s world-class spas, where soothing treatments provide the perfect reset before your next celebration.

Visit Atlantic City, where every celebration is unforgettable, and every visit is an opportunity to create memory-making moments and celebrate life’s greatest adventures.

NEW JERSEY: LITTLE STATE, LOTTA ‘WOW!’

There’s more to New Jersey than its location— although it is perfectly nestled between New York City and Philadelphia. This smallish state is big on personality, packed with possibility and it’ll wow your group every chance it gets. From the dreamiest one-ofa-kind attractions to the most flavorful farm-to-table dining. Add in powder-soft beaches, jackpot bells and whistles, sites that changed the course of history and more. You’ll begin to wonder just how many “wows” your group can take!

OVER 1,000 THINGS TO DO

American Dream houses every imaginable pleasurable pursuit under its expansive roof. Throw your hands up in the air at its Nickelodeon Universe Theme Park (the Western Hemisphere’s largest indoor amusement park!). Take fun to new heights at its Big Snow (North America’s first and only indoor, real-snow, year-round ski and snow resort!).Plus, you can’t forget American Dream’s worldclass shopping. Looking for edutainment? Must-dos include Liberty Science Center and Adventure Aquarium .

130 MILES OF BEACHES

Even beyond toes-in-the-sand season, the Jersey Shore delivers. Your group can dig into a blend of

history and nature at the Sandy Hook Unit of Gateway National Recreation Area, jam to live music and photograph art murals in Asbury Park , or excavate quartz pebbles affectionately known as Cape May “Diamonds” and admire the Victorian “Painted Ladies” homes in Cape May.

MORE THAN 400 CULTURAL EXPERIENCES

Majestic masterpieces loom large under open skies at Grounds For Sculpture , an outdoor art park with international acclaim, while exotic global collections can be explored at the Newark Museum of Art . Be sure to gaze upon wonders of science, history and the arts at the New Jersey State Museum

OVER 460 HISTORICAL LANDMARKS

As the Crossroads of the Revolution, New Jersey is where history made all the difference. Your group can enjoy an epic journey in celebration of our nation’s Semiquincentennial by marvelling over military relics at the Old Barracks Museum , catching a glimpse of the Industrial Revolution at Paterson Great Falls National Historical Park , or dive into the state’s maritime heritage at Tuckerton Seaport

Photo © Seward Johnson, Daydream , Courtesy of Grounds for Sculpture

SO MANY HEART-RACING PLACES

Atlantic City’s casinos are a jackpot for gamblers, foodies and fans. Favorites include Caesar’s , Hard Rock , Tropicana , Harrah’s and Borgata . Further north, Meadowlands Racing and Monmouth Park showcase the excitement of horse racing and more.

ONE CULINARY “WOW” AFTER ANOTHER

As the Garden State, you know New Jersey’s farm-to-table fare is beyond compare. Feast fabulously on chef-driven menus at Ninety Acres , sip and savor fine wines and fresh cuisine at Renault Winery, and dine at the popular Chart House . And don’t miss out on the state’s famous diner culture with privately-owned eateries dotting every region.

PLAN THEIR “WOW” ... RIGHT NOW!

Whether they want to hit it big in Atlantic City, savor a fresh take on agritourism or breeze into summer days down the shore, this is the time to arrange a group tour. New Jersey offers a wide range of accommodations with competitive rates that beat its big-city neighbors.

EXPLORE

THIS ENGINEERING MARVEL AND HISTORIC LANDMARK

Only in New York! Since its grand opening in 1825, the Erie Canal has been widely recognized as an engineering marvel that put New York on the map as the Empire State. Groundbreaking inventions and social movements took place along the canals, where a spirit of entrepreneurship and progressive thinking took hold. Today, the New York State Canal System is a National Historic Landmark that offers an unparalleled place to recreate while discovering the incredible history and beauty of America’s most famous human-made waterway.

Ready to get out on the water? Several recreational and education cruises are offered daily, many of which offer a trip through the locks. Adventure tours can get groups out in kayaks or cycling the Empire State Trail, a 750-mile, multi-use trail with many miles running alongside the canal. Small groups can even rent a houseboat for a multi-day self-guided tour. Learn more by visiting the New York Canal Map at nycanalmap.com .

Equally as special are the attractions alongside the canal. From cities like Rochester, Syracuse and Buffalo, to villages like Fairport, Brockport and Palmyra, the great American main streets welcome groups to their museums, restaurants and shops. While some are just a short coach ride away, others are walkable from the canal itself. Museums like the Erie Canal Museum in Syracuse offer an insider view to the story of the Canal, while the Rochester Museum and Science Center features an interactive lock system exhibit, as well as many other science related exhibits and activities.

For expert assistance in wowing your group, head to: visitnj.org/travelagent-and-tour-groupsresources

2025 marks the bicentennial of the completion of the Erie Canal, and travelers can partake in the celebration both on the canal and in the many canalside Americana towns and cities. Community events, arts and culture performances, touring opportunities, and educational lectures are just some of the offerings taking place across the state— culminating with the World Canals Conference taking place in Buffalo, New York from September 21-25. More on these community and event opportunities can be found at eriecanalway.org/bicentennial .

We look forward to welcoming you in 2025 and beyond, and invite you to see why It’s Easy To Love New York!

Photo © NYSDED

AN ICONIC NYC DESTINATION: RICH HISTORY

AND BREATHTAKING

ARTISTRY

In addition to ascending to new heights 70 stories up at Top of the Rock Observation Deck and gliding along the ice on the world-famous Rink during the colder months, your group’s trip to Rockefeller Center is not complete without taking the Rockefeller Center Tour. The historianguided Rockefeller Center Tour takes you from past to present, from John D. Rockefeller Jr.’s initial vision to its realization in the cultural center and National Historic Landmark of today. You’ll get an insider’s view of the incredible architecture, art, iconic buildings, outdoor gardens and spaces found throughout Rockefeller Center.

Follow your live guide with a headset and learn about the Center’s most significant buildings, gardens and spaces. An expert historian will take you back in time to when John D. Rockefeller Jr. had the unwavering vision for a cultural center and view all the great works of art and architecture that comprise it today. Admire impressive murals by Jose Maria Sert and Sir Frank Brangwyn, as well as historic works by Lee Lawrie, Gaston Lachaise, Attilio Piccirilli and Leo Lentelli.

The 75-minute walking tour explores the art and architecture of the Center. See sculptures of Isamu Noguchi, Michio Ihara and Paul Manship’s

iconic bronze Prometheus , the most photographed sculpture in NYC. You will also get an up-close view of the heroic statue of Atlas just steps from St. Patrick’s Cathedral on 5th Avenue. Come and take a journey through Rockefeller Center and explore the iconic New York landmark. With the Rockefeller Center Tour, groups are able to discover the rich history and breathtaking artistry of this iconic destination.

Photo

TRAVERSING MICHIGAN BY REGION:

Photo © Visit Charlevoix

By Sarah Suydam

Shipwrecks, Sculptures and Scenic Splendor

MMichigan has truly got it all—outdoor adventure and scenic sights; dynamic cultural institutions and historic hidden gems; culinary triumphs and an artistic flair all its own; and that’s just the beginning. It’s almost impossible to summarize all the Mitten brings to the table, but we can certainly enjoy a sampling. Let’s dive into all the Great Lakes State has to offer … by region!

EAST SIDE

Michigan’s east side has much to offer, whether it’s the alluring shorelines of Lake Huron and Lake Erie or the unmistakable spirit of the Motor City in Detroit, it’s a great place to begin your adventure. At the world-renowned Detroit Institute of Arts (DIA), groups will find themselves awe-struck by the beauty of its works and artifacts from around the world. Founded in 1885 on Jefferson Avenue in Detroit, the DIA houses more than 65,000 works, including Vincent van Gogh’s Self-Portrait (the first Van Gogh painting to enter a U.S. museum collection) and Diego Rivera’s Detroit Industry fresco cycle, which Rivera himself considered his most successful work. Top off your visit with a relaxing meal or glass of wine at the bright indoor Kresge Court.

Continued on page 22...

LET CIRCLE MICHIGAN PLAN YOUR NEXT MICHIGAN TOUR!

a bakery with a great rescue story. It’s here you will also find a herd of reindeer at Rooftop Landing Reindeer Farm and a new attraction: Jay’s & Webber Wildlife and Education Center.

Michigan has two peninsulas full of natural wonders, people and places that have left their mark on history. Each region is distinctive and offers hidden gems. Let Circle Michigan plan your next Michigan tour. Detroit offers a variety of world-class museums including the Charles H. Wright Museum of African American History, dedicated to exploring and celebrating the rich cultural legacy of African Americans. Explore automotive history at Ford Piquette Avenue Plant where Henry Ford assembled his first Model T and visit America’s greatest history attraction, The Henry Ford. Take a Packard taxi ride at Packard Proving Grounds, the historic site built for the Packard Motor Car Company.

In the middle of The Mitten in Frankenmuth, you will find the World’s Largest Christmas Store—Bronner’s CHRISTmas Wonderland— and Michigan’s largest wooden covered bridge! The city of Clare offers three unique attractions, including Cops & Doughnuts—

The Upper Peninsula offers majestic vistas of Lake Superior. Cruise through the Soo Locks or view soaring sandstone cliffs along Pictured Rocks National Lakeshore with Pictured Rocks Cruises. Mackinac Island, located between the Upper and Lower Peninsulas, offers groups the chance to step back in time with horse drawn carriage tours, historic forts and mouthwatering fudge shops.

Quaint beach towns line the shores of Lake Michigan. Petoskey, Traverse City, Ludington, and Muskegon offer a variety of historical attractions, farm tours and opportunities to view Lake Michigan from a boat. Grand Rapids is known as Beer city and home to Frederik Meijer Gardens & Sculpture Park, and Holland— known for the Tulip Festival—is ready to share Dutch heritage anytime of the year.

Visit CircleMichigan.com for more group friendly ideas, step-on guides, receptive operators, and sample itineraries.

...continued from page 19.

North of Detroit in Grosse Pointe Shores on Lake St. Clair is the Ford House , the sprawling historic family estate of Edsel Ford and his family. It’s here groups could take a behind-the-scenes tour of the home and lush grounds—now a National Historic Landmark—and gain a special glimpse into American automotive history. ( Fun fact: Many of the family’s personally owned art pieces were actually donated to the DIA in the early 20th century.)

You can’t visit Michigan without thinking of Frankenmuth , Michigan’s Little Bavaria. Whether it’s the world famous chicken dinners found at the Bavarian Inn or Zehnder’s, the world’s largest Christmas store, Bronner’s CHRISTmas Wonderland (open 361 days a year), or festivals like the Frankenmuth Bavarian Festival or Frankenmuth Oktoberfest, there’s much to enjoy. Groups could even tour a historical working farm or forge their own metal piece with the Bavarian Blacksmith Experience.

WEST SIDE

Venture to the west side of the state to Grand Rapids, where groups will find Frederik Meijer Gardens & Sculpture Park , one of the world’s most significant botanic and sculpture experiences. Whether it’s an exclusive look at world-class sculpture exhibitions or a guided experience through the Gardens & Sculpture Park aboard their brand new electric trams, groups have ample opportunity to explore, learn and connect.

Be sure to also visit the Gilmore Car Museum , the largest car museum in North America featuring a beautiful 90-acre historic campus. Groups can dine onsite at the Peddle Car Café and the Blue Moon Diner— an authentic 1940s Americana experience, in addition to enjoying a campus tour via a ride in a vintage car (available seasonally).

If your groups are craving some turkey and entertainment, then Cornwell’s Turkeyville in Marshall is just the ticket. Dine at their all-turkey restaurant or Broadway-style Dinner Theatre, indulge in house-made ice cream in their Ice Cream Parlour, or shop at the Country Junction Gift Shop. Groups could even stay at their RV Camp Resort, nestled between the cornfield and the woods.

Continued on page 24...

Frederik Meijer Gardens & Sculpture Park. Photo © Robert Neumann of Big Event Studio for Experience Grand Rapids / Photo © Gilmore Car Museum. / Zehnder’s of Frankenmuth. Photo © Frankenmuth CVB

SOARING EAGLE CASINO & RESORT:

An Unparalleled Experience of Luxury, Entertainment and Relaxation

Nestled in the heart of Mt. Pleasant, Michigan, Soaring Eagle Casino & Resort offers an unparalleled experience of luxury, entertainment, and relaxation. This AAA Four Diamond-rated resort boasts first-class accommodations with an array of amenities, ensuring an unforgettable stay for every guest. Guests can immerse themselves in comfort with beautifully designed rooms featuring fireplaces, in-room Jacuzzis, and picturesque balconies. The resort offers a stunning 2,400-square-foot pool where guests can unwind and enjoy the serene ambiance. For ultimate pampering, book one of the exquisite spa packages and indulge in a world-class rejuvenation experience.

Soaring Eagle Casino is a paradise for gaming enthusiasts, featuring over 3,200 slot machines, 70 table games, Bingo, Keno, and pull-tabs, and of course, a 500-seat bingo hall with some of the highest payouts in the state.

Soaring Eagle Casino & Resort is the place to see your favorite music played live and on stage. The indoor entertainment venue doesn’t have a bad seat in the house, and with only 3,200 seats, it makes for an awesome concert experience. May through September all the biggest acts play on the outdoor arena stage to over 12,000 people each show.

Soaring Eagle’s ASCEND Sportsbook & Lounge is the ultimate destination for sports fans. Enjoy live Michigan sporting events, entertainment, and a late-night DJ spinning all your favorite hits. Whether you’re catching the latest game or enjoying a night out, ASCEND offers a vibrant atmosphere for all.

Food lovers will be spoiled for choice with an array of dining options; Siniikaung Bistro, Ruth’s Chris Steak House, and The Food District features four diverse restaurant options, including Bonanno’s Pizza, Bubbakoo’s Burritos, Guy Fieri’s Chicken Guy and Ike’s Sandwiches. The newest restaurant to join the Soaring Eagle family is Johnny Rockets, bringing with it its iconic burgers, shakes, and fries.

Book your stay today and elevate your escape at Soaring Eagle Casino & Resort!

...continued from page 22.

NORTHERN LOWER

In the northern region of Michigan’s lower peninsula, the scenery is the star of the show during all four seasons. In Charlevoix , groups are sure to find something to marvel at, whether it’s admiring the area’s “Mushroom Houses,” taking part in a murder mystery dinner at Castle Farms, enjoying a dinner cruise on Lake Charlevoix aboard Sunshine Charters, or otherwise.

Petoskey is also worth visiting! Venture to the area’s 15 local wineries, glide down the Indian River via a guided rafting trip with Big Bear Adventures, or visit Lavender Hill Farm—Michigan’s largest functioning lavender farm—in nearby Boyne City. Also not to be missed is SkyBridge Michigan at Boyne Mountain Resort, the world’s longest timbertowered suspension bridge, floating 118 feet above the picturesque Boyne Valley.

On Lake Michigan’s gorgeous sandy shores, Ludington shines as a destination that’s not to be missed. Visit Stearns Park, an award-winning free beach on Lake Michigan that’s home to the Ludington North Breakwater Light (which can be climbed in the summer). In addition, the 5,300acre Ludington State Park has 25 miles of trails and seven miles of beachfront to enjoy. Remember to visit Mason County Historical Society , which operates the state’s third-largest living history village, a maritime museum and much more.

A perhaps unsung gem is Alpena’s Thunder Bay National Marine Sanctuary, which protects a nationally significant collection of nearly 100 historic shipwrecks in Lake Huron. Known as “Shipwreck Alley,” this stretch of water offers some of the world’s best diving, snorkeling and paddling. Visitors can also board the Lady Michigan glass bottom boat for an exciting two-hour cruise to hear all the legends and lore.

UPPER PENINSULA

Of course, Michigan’s upper peninsula (also referred to as the U.P.) is a must-visit. One particular highlight is the charming car-free Mackinac Island , home to what was Mackinac National Park from 1875-1895. 2025 marks 150 years of this special designation, celebrated by a variety of free special programming by Mackinac State Historic Parks . Getting to the island and its amenities is simple, too, thanks to Shepler’s Mackinac Island Ferry, which has been transporting people to the island since the 1940s.

On the northeastern tip of the U.P. is Sault Ste. Marie (pronounced SOO-Saint-Marie), a city with a twin of the same name located just across the St. Marys River in Ontario. It’s here that groups could marvel at the engineering of the storied Soo Locks (and even paddle through them via kayak with Bird’s Eye Outfitters) as massive freighters are transported from one lake to another. The city’s “BARmuda Triangle”—home to 13 bars located within three city blocks— is also a ton of fun, in addition to admiring the flowing Tahquamenon Falls, located about 70 miles west.

A snorkeler explores the Racer shipwreck within Thunder Bay National Marine Sanctuary. Photo © NOAA/Thunder Bay National Marine Sanctuary

By Sarah Suydam

Considerations for

FEATURED IN THIS ARTICLE:

OSBON Sales Director, Image Tours

Headshot

TTraveling abroad to Europe is undoubtedly a thrilling experience, and with it comes a number of additional considerations groups and travel planners will need to keep top of mind—whether it’s your first trip or 50th.

To learn more, we connected with Justin Osbon, Sales Director at Image Tours, a company which has been helping travelers see Europe for decades.

While Image Tours has maintained solid relationships with guides, vendors and partners in Europe since 1939, they still sit down each year to reevaluate each of their guides for the upcoming year—a smart approach for ensuring quality remains high. Osbon also said that while traveler questions and concerns have evolved over the years, they’re still mostly focused on currency, language and packing.

“For currency, we recommend the use of ATMs, so you only have to carry a couple of day’s cash with you while traveling for smaller purchases and use credit cards for larger purchases; this way, you ensure better exchange rates and minimize the risk of loss or theft,” Osbon shared. Apple Pay is another popular payment option.

“Language can also be a concern, but most places speak English and will treat you respectfully if you’re struggling—as long as you, too, are being respectful.”

Google translate is a great resource for both conversations and translating text from one language to another on the go.

“For packing, clients should pack and plan with comfort in mind, layering and choosing basic colors to help mix and match outfits is key,” Osbon suggested. “Nobody’s

JUSTIN

trying to win a fashion contest so just plan to be comfortable and enjoy your surroundings.”

Don’t forget to research what’s needed for your chargers and other electrical devices like hair tools, as the standard electric current in Europe is 220V/50H, which varies from that in North America and requires different plug/outlet styles.

“If clients need to carry electrical appliances, take along a plug adapter based on the typical style needed for the countries they’re visiting,” Osbon said. “A ‘Type C’ plug will work in most countries, but a ‘Type F’ or ‘Type E’ might be needed in others.”

Your cell phone will also need some attention before your departure.

“Before your trip, check with your cell provider to confirm your phone’s make and model will work in Europe and ask about shortterm international plans to minimize fees for calls, texts and data while outside of the U.S.,” Osbon advised. “We recommend clients download WhatsApp, a free phone app that offers a cost-free way to communicate over Wi-Fi with other smartphones. Most hotels have free Wi-Fi access, so it’s best to email, text, call or download in the evenings when at the hotel.”

When it comes to your passport, it’s always better to be safe than sorry. If necessary, travelers should plan to start their passport renewal process six to nine months prior to their passport’s expiration or travel date—whichever comes first.

“We recommend making three copies of your passport: One in your luggage, one on you while traveling and another with someone back home to ensure a quicker process of getting you home in the event your passport becomes lost,” Osbon said, also encouraging travelers to respect the European way of life and adapt to any situation graciously. “Enjoy your travel adventure and make the most of what’s in front of you.”

Also worth noting: Originally slated to go into effect in 2025, the new European Travel Information and Authorization System (ETIAS)—an entry requirement for visa-exempt nationals traveling to 30 European countries—has been delayed until the last quarter of 2026. More information can be found by visiting the official ETIAS website: travel-europe.europa.eu/etias_en

Filzmoos, Austria. / Innsbruck, Austria. / Salzburg, Austria.

Fred Ferguson

MBA,

MS, PRESIDENT & CEO, AMERICAN BUS ASSOCIATION

Edited by Sarah Suydam

AAs President and CEO of ABA, Fred Ferguson oversees the Association’s day-to-day operations, in addition to serving as President of the National Bus Traffic Association and the ABA Foundation. He brings over 15 years of experience in public policy and strategic communications within the government, non-profit and private sectors. Formerly a key executive at Vista Outdoor, Ferguson previously led state and federal lobbying, community relations, corporate communications, and ESG/CSR initiatives. Groups Today caught up with Ferguson at the 2025 ABA Marketplace in Philadelphia to chat about his insights since beginning his role last summer.

WHAT EXCITES YOU ABOUT LEADING ABA AT THIS TIME?

The diversity of the membership for lobbying and advocacy— we represent bus and tour operators, destinations, hotels, restaurants, and attractions. So we want to lobby and advocate for the tour and travel sector, because we know the downstream benefit is good for the motorcoach operator, as well. When we do that, we have a bigger voice and footprint. And that’s all lobbying is. You have to have the right footprint, the right voice, the right message, and then you can flood Capitol Hill and make your case. And that’s what we’re going to do.

HOW DO YOU SEE THE MOTORCOACH INDUSTRY EVOLVING IN THE FUTURE?

There used to be 3,000 motorcoach operators registered with the DOT, then COVID happened, cutting that number in half. Today, we’re around 1,900. Now that we’re beyond COVID, you’re starting to see tour and travel come back. You’re starting to see more operators understanding that there’s unmet demand in the marketplace. So new operators

are registering, companies are being acquired and expanding. So I think that’s a positive trend for the foreseeable future.

HOW CAN WE ATTRACT YOUNGER TRAVELERS TO THE INDUSTRY?

People love to go outdoors, and bus travel and group travel is not immune to that. People love to visit national parks, but I think the outdoor industry has done a very good job of branding themselves as young, forward thinking, dynamic. It used to be that you hiked in hiking boots and wool socks. Now, it’s Lululemon pants and Hoka sneakers. And I think in some ways, group travel can go through a similar transformation—to show people that it’s not so much about the bus you’re traveling on … it’s about where you’re going.

WHAT

WOULD PEOPLE BE SURPRISED TO LEARN ABOUT YOU?

I’ve got an eight and four year old, and my wife has a stationary and fine gift business in Middleburg, Virginia. I’m the CFO and the chief box opener, so when inventory comes in, I’m opening the boxes, printing barcodes and putting products into the inventory system. I love it, and it’s good for the kids to see.

For more insights from Ferguson, visit groupstoday.com