IN THE NEWS The Pinterest Version of Suburbia Grows Outside Atlanta, Bloomberg Businessweek “The cosmopolitan hamlet in the bucolic wilds of Georgia seeks to change the notion of what a planned real estate development can be. ‘Community is a personal thing,’ said Garnie Nygren. ‘This is like college for adults, true community within a built environment.’”
New High-End Developments Bring The City To The Suburbs, Curbed “Many developers have turned their focus from links to land preservation, building huge parks and outdoor recreation centers as the centerpieces of ‘conservation communities.’ For Serenbe, a farm-andfoodie development billed as a ‘Sonoma for
the New South,’ the outdoors, conservation and shared land use have become a new kind of community rallying point.”
Developers Push To Join The Generations, Senior Correspondent “As a member of the baby boom generation, Steve Nygren considers aging-in-place to be a personal as well as a business matter. ‘As we looked for a more sane way to live, I keep going back to the way we lived 80 years ago.’”
Mado at Serenbe, Distinctively Southern “Mado is being built so that all generations can interact and live well together – as they did in traditional Southern communities in the past. Studies reveal
that baby boomers want to age in multigenerational communities, and Serenbe hopes to eliminate the term “retirement community.”
Five Ways To Relax Your Room, The Atlanta Journal-Constitution “Creating the Organic Life House allowed J.P. Curran and Dana Lynch to explore new concepts, such as a yoga studio and outdoor labyrinth.” Read for advice on transforming an ordinary room into one meant for unwinding.
Wellness Visions, Professional Spa & Wellness “There seems to be a global movement around wellness at the moment. Poor regulations with a focus on safety
EXPLORE TODAY Groups and individual rides for up to 8 guests. Add on a private picnic lunch at the waterfall.
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instead of health have led to communities that provide shelter rather than places where people can live and thrive. At Serenbe, we’re not only focused on restoring our connection with nature but also with each other.”
Two Very Different Bookstores Grow In Georgia, Shelf Awareness “In much the same way that Niesse had never planned on opening the first store, Niesse and Bell hadn’t planned on opening a second store. ‘It felt like it needed a bookstore,’ said Niesse, of the community. ‘Things just kind of fell into place. It’s a small community, but a very dedicated one.’” Read these articles and all news featuring Serenbe at serenbe.com/press.
SERENBE
DESIGNER SHOWHOUSE presented by Atlanta Homes & Lifestyles
SEPTEMBER 14 - OCTOBER 8, 2017 The Manor Homes of Mado, Serenbe’s newest neighborhood are set on a European square, featuring 12+ leading designers.
Ali Harper Photography
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SPRING/SUMMER 2017