Top 12 Competitor Analysis Tools

Growing your web presence is vital in today's digital world, and search engine optimization is one of the most significant aspects of digital marketing. Search engine optimization (SEO) is a constantly changing business. As per SEO services provider, SEO is a set of strategies with the broad goal of bringing more people to your website; the first way to show up on the search engine results page. If you want to keep your website ahead of the competition, you have to check it regularly and make necessary changes.

What is a competitor analysis?

Competitor analysis is an important step in developing a company's marketing strategy. Competitors are companies that offer similar goods, services, or benefits to your customers. Enumerating the strengths and weaknesses of your competitors can help you improve your marketing strategy and identify competitor vulnerabilities that represent opportunities for us. The purpose of competitor analysis is to understand the competitive environment, identify your competitors, analyze their strategies to determine their strengths and weaknesses, study their products and customers, then plan which areas you can outperform them.

Why do competitor analysis?

Competitor analysis is an essential part of your search marketing strategy. It helps you keep up-to-date with what your competitors are doing and shows you where they may be falling short. This information can help you identify opportunities for expansion by targeting customers that your competitors are missing. A competitor analysis often reveals areas of opportunity for the company, helping you understand the need your business is filling. In some cases, this research can even show a blind spot in customer expectations and reveal new opportunities where your business can add more value.

Competitor analysis tools

Competitor analysis tools help you identify and understand your competition where it helps you stay competitive by helping you make informed business decisions with the following tools:

SE Ranking

With this all-in-one SEO software, you can use the competitive research tool to find out what keywords and ads your competitors are using to promote their business. You can easily get a better rank on search engines and win their market share by getting a 360° view of your competitor's organic and paid promotion strategies.

SE

Ranking Competitive Research tool allows you to check the top-ranking pages of your competitors, analyze how well they are ranked for specific keywords, and determine which SERP features they have in search results. This tool enables you to identify your competitors easily by entering a domain or URL into the box and receiving a list of companies and their ranking keywords.

Alexa Traffic Rank

Alexa is a powerful SEO and competitive analysis tool that enables you to compare the popularity of websites and provides relevant information to improve your website's positioning. The Alexa Traffic Rank will display the number of visitors who visit your site daily compared to all other sites on the world wide web over a period of time.

Alexa Traffic Rank offers a free competitive analysis tool that shows how your website or blog measures up in terms of engagement metrics, site comparisons, audience overlap, search keywords, linking sites and more.

SEMrush

The SEMrush Competitive Research Toolkit helps you discover new keywords, monitor the strategy of your competitors, detect their PPC tactics, and evaluate their market share. You can also compare your backlinks to theirs and discover keyword gaps or backlink between you and your competitors. Analyze the wealth of content that your competitors use to attract visitors to their pages, compare the amount of traffic that enters each domain from organic results.

SpyFu

SpyFu is a software platform that reveals and organizes all of the profitable keywords your competitors are using. SpyFu helps millions of marketers identify their competitors' PPC and SEO strategies. With SpyFu, you can find out who your competitors are buying ads from, which keywords they target, how much they pay for each click on average, and even how many clicks they've gotten on those keywords. Our SEO tools show you what your competitors' best SEO moves are--so you can trick Google and steal their rankings and revenue!

Ahrefs

With Ahrefs, you can analyze your competitors' backlinks, identify new link-building opportunities and keep an eye on your site's backlink profile. This tool also gives you access to detailed website analytics and traffic reports right inside their dashboard. The reporting features are handy for content marketers, PR teams, and digital agencies. It enables you to understand your competitors' organic search traffic and top organic keywords as well as their backlink profile. It also provides you with the necessary insights to allocate your time and resources.

Page Optimizer Pro

Page Optimizer Pro is a tool that analyzes your competitor's pages, so you can outrank them. It provides recommendations for your page so you can improve your SEO strategy and position yourself at the top of the rankings every single time. The Page Optimizer Pro is easy to use and allows for quick updates of your core keywords daily. Page Optimizer Pro is an excellent tool to increase your Google search engine ranking, translating into more traffic to your website. It shows you the competitor pages for your chosen keyword and then grades them for on-page optimization.

Moz Link Explorer

Moz Link Explorer is a robust backlink checker that gives you key insights into your site’s link profile. This vital tool analyzes domains and pages so that you can understand the research your competitors are doing and the tactics they’re using to prove their value in search.

Moz Link Explorer is a tool that lets you manage and improve your link profile. It identifies unique links, including those to your site and those pointing to competitors' sites, so you can discover new links, research linking domains, anchor text and more.

Ubersuggest

UberSuggest's Competitor Analysis tool lets you search for keywords by targeting a particular country.

UberSuggest is a great keyword tool for international SEO. Choose your language and target country, and find keywords that will help you rank in that market.

With Ubersuggest, you can analyze your competitor's website. This feature is beneficial when you start a new business website or blog and want to know about your competitors. Ubersuggest is free and easy to use. With it, you can see the Top Ranked Pages, Traffic Overview, Backlink Data, etc., of your competitors.

Searchmetrics

Searchmetrics enables you to make quick on-page and content improvements, boosting your website's ranking, engagement, visibility and rankings for keywords you're already ranking for. Compare your website with your competitors and find out their strengths and weaknesses so you can optimize your online strategy. Grow your organic traffic using the most trusted set of data in digital marketing.

Searchmetrics offers you an easy-to-understand report that gives you all the information you need to improve your organic, paid, and social results.

Majestic

If you want to improve your Google rankings, you need quality backlinks. Majestic SEO helps you track these backlinks and monitor what your competitors are receiving. It is a link intelligence tool that has been created with a unique technology that crawls the web at very high speeds. The Majestic SEO software is available in both free and paid versions. These make it possible to compare your campaigns with the competition and identify great outreach opportunities.

Netpeak Checker

Netpeak Checker is a desktop tool for analyzing and comparing websites. It scrapes SERP results, aggregates data from top SEO services, and allows you to compare thousands of websites in bulk. The program is ideal for marketers looking for a comprehensive overview of the competition within their niche.

The Netpeak Checker desktop tool is a helpful tool for web marketers who want to analyze their competition in a given niche. It aggregates data from top SEO services and compares websites in bulk, analyzing an advanced range of different parameters.

Screaming Frog

The Screaming Frog SEO Spider is a desktop program that crawls websites' links, images, CSS, scripts and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type, and allows you to filter for common SEO issues or slice and dice the data how you see fit by exporting it into Excel. The Screaming Frog can help with competitor analysis and audits for the title, meta description, h1 tag attributes and status codes.

Wrapping Up

SEO service experts says competitor analysis tools present you with data on how your competitors perform in various SEO categories. Using these tools gives insight into which competitors have the most high-quality backlinks; you can see what type of content works well for your competitors and which keywords they’re using to bring traffic to their websites.

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