16 Expert Optimization Strategy for Google Ads

When running a campaign, use the best ad copy, a great set of keywords, and a stellar landing page. But if you don't monitor your metrics, your budget can get burned up without providing any results.

We are sharing some optimization tips with you, so keep this safe for future reference.

1) Spy on your competitor & increase expansion opportunities

Use competitor tools to see what keywords and ads they target, then use them in your strategy.

2) Make a Habit to Create SKAG

Gain more control over a single keyword & improve quality score.

3) Include RLSA Audience

Search ads to remarket to your audience, and try running broad/phrase keywords for the same.

4) Match Customer Intent with CTA

Based on your customer's intention, write separate CTAs.

5) Spend Money only on Converting Locations

Adjust bids or exclude specific locations to see if you get a better return. You can also look into creating separate campaigns for each of your locations.

6) Make use of the Ad Schedule

Use your budget efficiently by running ads only during hours/days that convert well.

7) Pause Broad Match Keywords

Instead of broad match keywords, target specific terms with your budget using the phrase and exact match keywords.

8) A/B Testing of the Landing Page

Create two versions of your ad and assign each one to separate landing pages for testing.

9) Attract your Competitor’s Audience

Check the search volume for your competitor's brand name keyword and target that term in your campaign.

10) Use Search Console Keywords

Please search for the best keywords that generate traffic and target them in a separate campaign/ad group.

11) Focus on Ad Customization

Customize the theme of your ads by including keywords and locations.

12) Retire Campaigns that you Don’t Need

Pause the non-performing campaigns so you can reevaluate them.

13) Bolster your Efforts with Bid Adjustments

Reduce bids for non-performing metrics and increase bids for converting ones.

14) Deep Dive into Demographics

Remove the demographics that do not apply to you.

15) Eliminate the bad with Negative Keywords

Add search terms that are not relevant to the negative list.

16) Pin/Unpin Responsive Search Ads

After reviewing the history of the ad, we can decide whether to pin up the headlines to improve relevancy.

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