Tools For Search Engine Marketing
Digital marketing has changed the way that retailers sell products and services in today's marketplace. Over time the Digital Marketing Consulting Services talk about search engine marketing (SEM) has evolved to include a variety of platforms that businesses can use to track their online advertising.
SEM is a powerful digital marketing strategy. As per pay per click advertising services provider, it is the process of using techniques to get a website higher in the search engine results pages (SERPs). The higher the rank, the more traffic your site gets, which helps in more sales. SEM usually refers to ranking well in Google but also applies to other search engines like Yahoo and Baidu.
There are many types of SEM tools, and it is important to determine the need before making a decision. Below are some examples:
SEMrush
The SEMrush Advertising Toolkit offers a complete set of solutions for planning, executing, tracking, and optimizing the PPC advertising campaigns. It provides all the features that are profitable SEM campaigns from start to finish through an all-in-one platform.
The SEMrush Advertising Toolkit comprises all free and commercial tools to help you boost your advertising performance. SEMrush gives you access to powerful features that can help you succeed with your search, display, mobile, social media, video, and pay-per-click campaigns. With a range of solutions for all digital needs including PPC and SEO campaigns.
Analyze competitor keywords
Find keyword gaps
Find top-performing competitor ad
Look into Competitors convert paid traffic
Look into display creatives are used
Google Ads Editor
The Google Ads Editor is a free tool that allows you to manage your AdWords accounts. It gives you more control over your campaigns by allowing you to adjust bids, add and remove ad groups and ads, change campaign settings, upload keywords from a file and much more. The editor features a map view that works in any browser but for more advanced features like keyword synonyms and saved searches it connects to the AdWords API. You can create, edit, and preview multiple ads in draft mode before they go live which makes it quick and easy to set up ads for new campaigns. It also allows you to track important campaign metrics like click-through rate (CTR), cost per click (CPC) and conversion information.
Optmyzr
Optmyzr is an all-in-one platform that offers various SEM tools running on a single software. It's great for managing multiple accounts, allowing you to have time-saving efficiencies and advanced tools for creating and managing campaigns in bulk. It allows you to launch, track, and manage PPC campaigns on different platforms like Google and Bing without switching between multiple dashboards.
Optmyzr integrates with a wide range of SEM tools, including AdWords, Bing Ads, SEO tools and CRMs. This means you can automate your social posts, conversion tracking pixels, bulk upload to AdWords for video ads and more.
Unbounce
With its all-in-one platform, Unbounce allows you to create, optimize, and deliver high-converting landing pages without writing any code. It offers new features including advanced analytics, faster performance, and smarter integrations to help businesses boost conversions and revenue while spending less time building landing pages. Unbounce has become well known throughout the industry for its incredibly easy user experience, and it has recently combined this with even more powerful A/B testing features.
Moat
Moat is a free tool that helps you learn from the best in the business when it comes to display and video advertising. With Moat, you can search for your own brand or those of your competitors to see what creative strategies they're using. This is especially helpful if you're a creative agency looking for new ideas for your clients.
Supermetrics
Supermetrics is a complete data management solution. It bridges the gap between SEM platforms and allows users to pull data from Bing Ads, Google Ads, Adwords Editor, Facebook and Twitter into Google Sheets and Data Studio. With pre-built report templates in Data Studio or with their BI tool, BigQuery, it makes it easy for you to communicate marketing success in every marketing meeting.
SpyFu
SpyFu is a search engine optimization platform that offers a fresh approach for keyword research and competitive analysis. It helps you monitor your competitors by showing which keywords they're buying in Google AdWords along with their traffic, giving you a better insight into what to target and which niche to approach. It draws in keyword data from Google AdWords, Yahoo, Bing, and other search engines. SpyFu also has keyword rank tracking tools that let you track your own site's progress.
Snappa
Snappa is a drag-and-drop graphic designer that makes it easy to create professional-looking banner ads or other graphics for paid social ads or blog posts. Whether you need to promote on social media, blog posts, or email promotions, Snappa has a pre-built design that can be tweaked to fit your needs. Snappa's search functionality makes it easy to find exactly what you're looking for--and their pricing is very fair.
Call Tracking Metrics
If you use Call Tracking Metrics (CTM), you don't have to guess which ad or marketing channel is generating business for your company. Every call, text, chat, and form that user receives with a CTM tracking number can be linked to the PPC ad campaign that inspired it.
Wrapping Up
As per Search Engine Marketing Consultant, there are a lot of SEM tools on the market. Knowing which one offers the best features is key to saving time, energy and money. SEMs also provide different sets of data as well as data insights. Determining the resources available and pricing information is what makes SEMs very unique from one another. Some tools even provide a free trial before charging a monthly fee after a certain time period.
Semtitans is a leading Digital Marketing Consulting Agency that provides digital solutions to help brands grow their business. It is specialized in Google Ads, FB Ads, SEM, SEO, Web Development, Social Media Marketing and delivered consistent results so far, serving over 1200+ clients across countries like the US, Canada, and Australia. Get a free consultation now by emailing us at info@semtitans.com