Edition 118 - April / May 2021

SSAA BOARD OF DIRECTORS

Chairman – Ivor Morgan

Jim’s Self Storage, Victoria

Michael Alafaci – Deputy Chair Storage King Group, New South Wales

Shaun Bain

Keepsafe Storage, Western Australia

Ryan Coom

National Mini Storage, New Zealand

Martin Coote

Lock Distributors, New South Wales

Ned Coten

City West Storage, Victoria

Wayne Dade

Glenelg Self Storage and Western Self Storage, South Australia

David Daddow

Able Self Storage, South Australia

Hans Pearson

StoreLocal Group, Australasia

LIFETIME MEMBERS

Mark Bateman

Frank Cooney

Elaine Coote

Liz Davies

Dallas Dogger

John Eastwood

Simone Hill

Neville Kennard

Sam Kennard

Bob Marsh

Jim Miller

Jon Perrins

Phil Robbie

Mark Snooks

Richard Whalan

www.selfstorage.org.au

TOLL FREE – AUS:

1800 067 313

TOLL FREE – NZ:

0800 444 356

T: +61 3 9466 9699

Address:

Unit 4/2 Enterprise Drive, Bundoora Vic 3083

E: admin@selfstorage.com.au

Connect to our Social Media via our website

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Insider magazine (Insider) is published bi-monthly by the Self Storage Association of Australasia Limited (ABN 23 050 341 725). This publication may not be reproduced or transmitted in any form, in whole or in part, without the express, prior written permission of the publisher. While every care has been taken in the preparation and publication of Insider, none of the Insider’s publisher, editor nor any of the publisher’s employees, subcontractors or contributors give any warranty as to the completeness or accuracy of the publication’s content, nor do any of them assume any responsibility or liability for any loss, damage or expense which may result from, or arise in connection with, any inaccuracy or omission in the publication. The views or opinions expressed in Insider are not necessarily those of Insider’s publisher or editor. Furthermore, Insider has the right to accept or reject any editorial and advertising material. All letters addressed to Insider will be regarded as ‘for publication’ unless clearly marked ‘Not for Publication’. All submissions to Insider may be edited for reasons of space or clarity and opinions expressed in letters published in Insider are those of the author, not of Insider’s publisher or editor.

The Learning Event of the Year (LEOTY) or otherwise known as the SSAA Online Conference, was live streamed on March 9th and 10th 2021 from a studio in Melbourne. The event was very well attended and brought together a variety of speakers who are all experts in their field, to provide insight for Australian and New Zealand members.

The event was held over two days with delegates hearing from experts in the self storage industry, revealing innovative methods to market your facility, adopt new software and technology systems, all to help

Ivor Morgan, Chairman SSAA

with the smooth running of your facility. For those who are building or expanding their facilities, there was a wide range of design and construction companies that also provided expert advice and practical solutions.

The session with Storman, Storage King and Steel Storage was interesting as they talked about new access control solutions, and recent state of the art facilities incorporating mobile technology to make life easier for their facility and the storer.

The traditional facility tour that normally requires a full half day was able to be covered in less than half an hour with Jonathon Layton from Storco taking us on a virtual facility tour.

I have attended over twenty SSAA Conventions and it is my belief that if you only implement one or two of the

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things you take away from an event like this then it has been well worth it.

Due to the event being held online reducing the time commitment and cost of attending being dramatically reduced, this opened the door for some members to attend that may have otherwise not had the opportunity. From the comfort of your own home or office you could even visit suppliers at their virtual booths. The highlight for me, apart from the excellent content being delivered, was seeing how things came together behind the scenes and how well the team worked together to deliver the first ever online event of this scale.

That being said, I would like to congratulate Susan Phillips and the SSAA team for putting on such a fantastic and informative event for the benefit of all members, sponsors and service providers. l

Susan Phillips, CEO SSAA

Hello Members and Welcome to April. Already we find ourselves in the last quarter of this financial year and no doubt some are already casting their minds to what the final wrap-up for a very interesting and productive year will look like. If the Urbis Storage Index is anything to go by, the results will be better than anyone could have originally forecast for a year that was severally impacted by COVID-19. Time is marching on and at SSAA HQ we have already turned our minds to our next stages for industry research and look forward to bringing that to you later in the year.

Our recent projects of LEOTY 2021, new SSAA branding and re-launching of the website are all paying dividends with improved member engagement, which in turn has brought about a heightened awareness of various member services.

We would love to hear your feedback on our new logo. If you have not taken the time to look, I suggest you go to www.selfstorage.org.au and check out the short video introducing the logo.

Our logic was simple, we wanted to refresh the brand to better reflect the more modern, professional association that the SSAA is today,

whilst at the same time respect and remember our heritage as we transition to a new phase.

We like to think that we have retained some aspects of the former branding with the colour choice being shades of blue and retaining the organisation’s name within the logo. All the while remembering that we represent this industry rather than focussing on the more traditional elements often seen in storage brands.

The new branding necessitated an update to the website which in turn has brought to a close a 6-month long project we undertook to update every single page on the site to achieve a much-improved member experience.

The website hosts a wealth of information at your fingertips, so I strongly urge all members to log on and take a tour. The benefits are there for the taking, after all it is part of your annual membership fee.

Team SSAA are now focussing on member events from June to November in Adelaide, Perth, Brisbane, Auckland, Sydney and Melbourne.

Stay tuned for further updates.

I think everyone is looking forward to catching up in person as soon as we can. l

“ Time is marching on and at SSAA HQ we have already turned our minds to our next stages for industry research and look forward to bringing that to you later in the year.

Have you logged into the updated Member Portal on the SSAA website?

It is now quicker and easier to navigate to all the information you require. Simple, easy steps with all the information at your fingertips. By logging in you can access all member documents and update your preferences. Have a look and please let us know your feedback too.

If you have any questions please call +61 3 94669699 or email admin@selfstorage.com.au

Southwell Service & Modernisation

Refurbish your old hoist - For a free assessment contact 02 4655 7007 or email service@southwell.com.au

Southwell Engineering doesn’t just engineer market-leading lifts and hoists. Our experienced team of technicians can make tired and broken-down hoists work better than they did brand new. We can also add new functionality more cost-effectively than installing a replacement.

Southwell’s expert technicians will bring back ‘as new’ functionality to your lift

Upgrade from goods-only to goods plus personnel and disabled access to meet the latest codes NCC/BCA, WHS Standards at a fraction of the cost of a new hoist

Enhance your lift communication system to GSM standard for better workplace safety

Switch out manual doors to an electric roller door for efficiency and ease of use

Quick turnarounds for reduced downtime

Guaranteed and maintained by Southwell Lifts and Hoists with 100% parts backup

Problem Solution

Existing hoist manufactured in 1993 and with manual doors. Its mechanical door lock was broken beyond repair, the part discontinued and the old electrical controls did not meet the new codes.

Southwell upgraded the existing manual doors to powered doors to provide their storage clients with easier automated more lift-like operation. We also painted the hoist and gave its facade a much-needed facelift.

Southwell Engineering - Since 1945

Southwell is a proud, family owned company. Since 1945 we’ve been engineering, high-quality cantilever and scissor products in-house here in Camden, New South Wales, delivering and installing them around Australia and the world. We design registered one of the original Australian hoist designs and we’ve continued to innovate, with creations like our Car Lift with Integrated Turntable.

Mobile access for storers

Storage King Coburg North, Victoria became the second facility after Storage King Minchinbury, NSW to have recently launched Smart Access and Security Key. This security system allows people to access their storage unit using just their mobile phone. There’s no need for a gate code or key with phone access as everything is controlled from the mobile phone.

Clients can open gates, access floors, and unlock their storage unit all from one convenient location. They can also enable guest access from their smartphone as there’s no need for a gate code or key.

Around the world virtual gathering

Self storage industry trade executives from four continents were together for their latest virtual meeting on the 20th of January. The association leaders discussed the pandemicdevelopments in their respective countries and plans to return to in-person gatherings in 2021 and 2022.

Pictured clockwise from top left: Andrew Work (Asia), Tim Dietz (U.S.), Susan Phillips (Australia), and Rennie Schafer (Europe).

Improved payment security

New KIF from ADVAM is one of the first in Asia-Pacific to be listed as a validated Pointto-Point Encryption (P2PE) component on the PCI SSC website.

ADVAM’s on-site Key Injection Facility (KIF) in Adelaide, Australia is now listed as a validated Point-to-Point Encryption (P2PE) component on the Payment Card Industry Security Standards Council (PCI SSC) website, reaffirming ADVAM’s strength in payments security. ADVAM’s KIF is built with the highest security measures, is fully compliant with the PCI Point-to-Point Encryption security requirements and was validated in December 2020.

“We are very pleased with this achievement. Security is such an integral part of payments and is at the core of our solutions,” said Dan Billsdon, ADVAM’s Chief Product Officer. “We are excited to be a leader in this space and to be able to support a significant part of the security chain.”

A KIF is a highly secured and controlled environment where payment terminals are loaded with encryption keys. It is a critical component of a validated P2PE solution which is a combination of secure payment terminals, software, application systems and processes for payments related transactions.

“We currently work with our partners to deliver our validated P2PE solution in the US and the UK,” said Billsdon. “Our new KIF will further strengthen the support that we can give to our customers in APAC.”

This new milestone builds on ADVAM’s payments offering and reinforces its commitment to deliver leading payment solutions across the globe to the highest security standards.

Fort Knox Self Storage Braybrook!

Fort Knox Self Storage has just opened a new state of the art facility at 268 Ballarat Road, Braybrook, Melbourne. The Fort Knox team is very excited about the launch of their latest and greatest facility. It is the 11th Fort Knox Self Storage site to open and is the culmination of 25 years of refinement and development to their building methodology and process.

The facility has a floor area of 12,000m2 and will have just over 1,100 storage units when all the internal stages are fitted out. This is the first time that Fort Knox has installed ‘keyless’ entry via the new Nokē system that was installed and supplied by Steel Storage. All you need is your phone and the Nokē app to open gates, access doors and individual unit doors.

Supporting the local community

Wilson Storage support many local clubs and the Beaumaris Soccer Club is just one. Wilson Storage at Bay Rd, Cheltenham in Melbourne have been extraordinarily helpful in supplying both short and long term storage space for their Club memorabilia and other valuable assets.

Wilson Storage offer strong community support across their Melbourne territories and also in Sydney where they are major sponsors of the Forestville Killarney Soccer Club.

A fresh look for the King of Storage

The move to modernise Australia’s most recognised brand in storage is well under way. According to Michael Tate, Storage King CEO, the brand refresh is about positioning the business for an even more customer-focused future.

“The concept of making the customer the centre of everything we do is a strategic shift and a brand refresh helps this by bringing something new to our staff, our owners, and ultimately our customers,” says Tate.

The new brand will be implemented across multiple touchpoints including advertising and digital with plans to roll out store designs in coming months as Storage King continues to expand its portfolio.

Keypads, CCTV, Office Alarms and more

Don’t let computer failures paralyse your facility. With Sentinel’s da Vinci’s you’ll experience freedom from the fear that your facility will never be inconvenienced. The latest da Vinci model keypads are designed to retain all valid storer codes and operate without a PC.

YOU’LL NEVER NEED TO WORRY ABOUT PC FAILURES AGAIN!

Access Control & Individual Unit Alarms

Sentinel Access Control interfaces with all major management software programs

Supports multiple communication chains

The communications with the hardware runs as a service, so no login to the pc is required If a communications chain fails, the system can be set to auto restart

You can email and/or SMS (text Messages) events to Platinum users

Can be used with remote alarms or remote access control using the internet or local network

Easy to install and use over a network

Has web access features. The program can be accessed from a web browser Supports access only users (with passcode only keypads)

#LEOTY

LEOTY MC – Andrew Klein.

Team SSAA.

Tony Raunic, Hunt & Hunt Lawyers.

Darryl King, Jackson Russell Lawyers joins via Zoom.

LEOTY Speaker – Ashley Fell, McCrindle.

LEOTY Panelist –Mark Layton, Storco.

Jarad Heath & Daniel Rodriguez, AFP.

Linda Sharkey, Cushman & Wakefield.

SSAA Board MembersIvor Morgan & Ned Coten.

New Dawn Economy 2021

by Craig James, Chief Economist, at CommSec

In ‘normal’ years (remember them?) there would be a range of issues or themes influencing and driving the economy. But the past year has been all about the COVID-19 virus. And to use an over-worked term, it has been an ‘extraordinary’ period.

The last global pandemic was over a century ago. And unfortunately the people of that time didn’t leave us with a ‘play book’ to follow. But what has been clear is that those economies that have had most success in suppressing the virus have tended to generate economic out-performance. That certainly has been the case in both Australia and New Zealand.

In Australia the economy contracted 7.3 per cent in the first half of 2020 and recovered a majority of the losses in the second half of the year.

In New Zealand, the economy contracted 12.1 per cent in the first half of 2020 and lifted over 14 per cent in the September quarter.

While relatively ‘hard’ lockdowns have been important in suppressing the virus, businesses and families have needed support and stimulus from governments and central banks to keep going. And that support has worked. In fact the jobless rate in Australia appears to

have peaked at 7.5 per cent and has fallen since to 6.4 per cent.

In New Zealand, the December quarter jobless rate actually fell from 5.3 per cent to 4.9 per cent, contrary to forecasters tipping a 5.6 per cent annual rate.

The successes on the health and economic fronts are even more clearly shown in the housing market. In New Zealand, home prices are growing at a near 20 per cent annual rate, raising fears about ever weakening affordability.

In Australia, home prices have returned to record levels although annual price increases across the states and territories are not rising to same extent as in New Zealand.

Super-low interest rates, better job prospects and rising job security, government assistance grants and the lack of attractive return on other assets are supporting the move to housing.

In Australia, the other interesting phenomenon is that COVID-19 has prompted more people to re-assess housing needs. Free-standing houses are being preferred to apartments and more people are moving from cities to regional areas, driving up prices.

The economic outlook for both Australia and New Zealand remains positive. CBA economists tip the

Economic Activity Forecasts

Craig James has a knack for making economics user friendly. He is currently chief economist at CommSec, interpreting ‘big picture’ economic and financial trends for customers, clients and staff. As well as providing presentations to staff and clients and commentaries on financial and economic trends, Craig appears regularly in the electronic and print media.

Global forecasts

New Zealand

Overview

All about COVID-19

Success in suppression of virus

Super stimulus Lockdowns

Wages & prices

The 2020 recession & recovery

Clusters develop Recovery well underway

Vaccine generates optimism Still challenges

Australian economy to lift 4.2 per cent in 2021 while ASB economists tip a 4.5 per cent lift of the New Zealand economy.

Both forecasts are predicated on continued success in suppressing the virus and continuation of monetary and fiscal stimulus. Australian cash rates are not tipped to lift from 0.1 per cent until 2024. New Zealand interest rates are tipped to remain at 0.25 per cent until 2022. Vaccine roll-outs should serve to support economic prospects.

Challenges lie ahead, such as ensuring that recoveries are sustainable. And clearly activity in the housing market is an important factor. The hard part is getting the stimulus balance right.

Another key issue will be determining the ‘right’ time to re-open foreign borders. The New Zealand-Australia bubble is a useful test before the borders are completely re-opened, most likely in 2022. l

Source: CBA, CommSec

Leading and innovating in rapidly changing times

by Ashley Fell, Director of Advisory, McCrindle

2020 was a year unlike any, with vast social, political, global and cultural change shaping a different reality. As we look to the future, it is important for the storage industry leaders to have foresight and see things not just as they are but as they will be. So, what can we expect to see change in the year ahead?

Demographic transitions

After a couple of centuries of population growth, we will continue to see a slow of population growth across Australia and New Zealand in the coming years. Closed international borders have halted the growth from migration – which has been the most significant contributor to population growth in Australia and New Zealand. Additionally, population change presents new growth areas due to shifts occurring from ageing populations, emerging household types, new segments and growth regions.

Digital integration

Technology is developing faster than ever before and is shaping consumer habits in ways previous generations have not experienced. Organisations have had to adapt to change in mere weeks instead of years to keep up with consumer demand for simplicity, personalisation, and customisation in greater digital integration times.

The rise of the regions, return to local and the future of work

The de-coupling of work and the workplace location has given rise to people’s interest in the appeal of regional areas. This signifies a shift away from the capital-city-centric nations Australia, and New Zealand have been. Regions have always had lifestyle advantages, and now they have employment benefits too,

with working from home becoming part of the new normal. As people spend more time at home and less time commuting into the cities every day for work, we will increasingly see people stay within their local community for services and entertainment.

Housing redefined

Our research has shown that half of Australians are planning to look for a new home to rent or buy in the next two years that incorporates more of what they value. Those living in apartments and who worked from home in 2020 are more likely to say they have a desire to move.

Ashley Fell is a social researcher, TEDx speaker and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need to communicate with the emerging generations to effectively engage with them. From her extensive experience in media and communications, Ashley advises on how to achieve cut through in message-saturated times. Her expertise is in how to communicate across generational barriers.

of life. Then came COVID-19 and the resulting lockdowns. While the pandemic brought anxiety, health concerns and financial impacts, it also provided an opportunity for people to rebalance their lives. In the coming years, people will look for ways to maintain a slower pace of life, more significant work/life integration, time savings and a focus on their wellbeing.

Telling the storage industry story

As homes continue to facilitate different purposes, and with more people (and different generations) living under one roof, we can expect to see an increase in the need for more indoor/outdoor space, a study and less common areas. In these times of greater mobility, the storage industry has an opportunity to create and market services that are simple, easy to engage with and meet the needs of people moving more frequently.

The focus on wellbeing

After a decade of digital disruption, screen saturation, 24/7 expectations and always-on technologies, people struggled to find a sustainable pace

Consumers today have increasingly high expectations of how information and marketing is presented to them. In a time of message saturation and information overload, organisations that can tell a story that creates interest is informative, instructs and inspires their audience can cut through in these changing times. We are at a unique point in history, with a vast amount of change taking place and impacting how people engage with products and services. Organisations that can respond to the changes, refocus rather than just resume and reimagine their product offering in the new normal are the ones that will thrive in the years to come.

l

“ In these times of greater mobility, the storage industry has an opportunity to create and market services that meet the needs of people moving more frequently.

Paul McFadzien SSAA Board Member from 1999 – 2003

Paul McFadzien’s career started in banking at the BNZ. Which is where he first came across the self storage industry as he funded one of Auckland’s earliest, large scale self storage facilities. He was also directly involved in financing the early National Mini Storage facilities in Penrose and Albany.

In 1995 Paul left the bank and was appointed as Managing Director of National Mini Storage. He stepped down as MD in early 2020 but remains as a Director with a particular interest in identifying and advising on new projects.

Early in his involvement in the industry, Paul saw the benefits of having consistent management practices. Along with his colleague Mark Bateman, they were directly involved in fostering the close relationship between the New Zealand Self Storage industry and the Australian industry. While each worked for competing brands, both were instrumental in establishing the SSAA as a transTasman organisation. Together they helped the SSAA membership in New Zealand grow, as operators became aware of the Association and adopted SSAA recommended procedures.

Paul became a Board Member of the SSAA in 1999 until 2003 and was one of the lead organisers of the 1999 SSAA Auckland Convention.

As Managing Director of National Mini Storage, Paul’s first job was the development of an ambitious, multi-level, 500 plus unit facility in Cook Street in Auckland’s CBD.

The property offered excellent commercial exposure and Paul worked hard to convince Auckland City Council to approve prominent building signage. The concept of multi-level storage was still new, but Paul was able to establish services that provided a high level of customer amenity. His foresight was applauded when the facility filled in 18 months.

Under Paul’s guidance, National Mini Storage continued to grow and now operates ten institutional investment-grade assets in Auckland. Paul’s guidance continues as National Mini Storages’ new facility at Papakura, Auckland, nears completion and he will also be

involved with a further new facility where resource consent has been granted in recent months.

Paul has always strived to improve the functionality and design standards of National Mini Storage facilities. The ability to produce leading-edge, innovative facilities is evidenced in their Newmarket facility, which was completed in late 2016. This facility offers high standard functionality and provides over 1000 units over six levels. It has also been acknowledged as having outstanding architectural design merit in a location that demanded a sensitive architectural approach. The facility was awarded the SSAA Facility of the Year in 2018.

Paul implemented strong financial management practices within National Mini Storage and a robust collegiate working environment, which remains one of the great strengths of National Mini Storage to this day.

Paul sees a bright future for the industry and a need for continuous innovation. He sees a need for higher levels of automation in new developments and implementation of new technologies in booking systems, client amenity, security, and environmental controls as part of that future. l

Setting the standard for management and self storage development in New Zealand for over 20 years.

“ Paul sees a bright future for the industry and a need for continuous innovation. He sees a need for higher levels of automation in new developments and implementation of new technologies.

Launching R6SMI

At the Learning Event of the Year, R6 Digital launched R6SMI - Australasia’s first storage marketing index designed to monitor digital marketing trends across the industry. Michael Dogger and Makala Ffrench Castelli explored the metrics you should be measuring to benchmark your marketing and help you compete online.

The digital marketing landscape continues to change rapidly, and State of the Industry 2020 research highlighted just how important the digital environment has become to storage in recent years. More than 80% of customers currently in storage went online to begin their purchasing journey, yet only 44% of operators surveyed are using paid online advertising to promote their business.

R6 Digital appoints Chief Strategy Officer

Makala Ffrench Castelli has joined R6 Digital as Chief Strategy Officer, where she will oversee brand strategy, storage insights and social impact. A growth strategist with a background in marketing communications and corporate affairs, Makala has deep industry experience across self storage and the social impact sector. She joins R6 Digital parttime and continues consulting through her business, mfc.co.

The team at R6 Digital created R6SMI to share their insights with industry, so operators of all sizes can benchmark their marketing performance. The R6SMI contains a series of indicators, including search, device, cost-per-metric and conversion trends that will be tracked over time and presented at least annually. This will be particularly useful for operators who do not actively engage a digital marketing agency or have access to a team who specialise in storage marketing.

The report also explores digital marketing trends, including the importance of brand, mobile experience and conversion optimisation opportunities in storage.

Google is set to roll out an algorithm update based on page experience in May 2021, aiming to make “the web more delightful for users” so operators should ensure they understand what these changes will mean for their website. By adding page experience to the hundreds of signals under consideration for ranking search

Digital Marketing Audit

To celebrate the Learning Event of the Year, R6 Digital are offering a Digital Marketing Audit to review your marketing performance, identify your strengths and highlight areas of opportunity.

Receive a comprehensive report that explores the visual experience of your website and brand presence, organic search performance, paid ad performance, local competitor activity and provides recommendations for digital marketing improvements.

SSAA Member Offer: $499 +GST

To learn more, visit www.r6digital.com.au/r6smi

results, Google is seeking to help people more easily access information and web pages they’re looking for, while progressing the transition to mobile-first websites.

The R6SMI marks the start of a new storage insight series from R6 Digital, who will be taking a more in-depth look at the changing landscape of storage marketing in the coming year. l

To download your copy of R6 SMI, visit www.r6digital.com.au/r6smi

SSAA MEMBER OFFER

Independent spirit. Collective knowledge.

In 2020 the Self Storage Association of Australasia reached 30 years of proudly supporting the self storage industry throughout Australia and New Zealand.

Created by the industry for the industry, we’ve grown to over 800 members representing more than 1,500 facilities across Australasia.

We seek to inspire innovation and engagement across the industry, helping our members improve their businesses through advocacy, education and support.

Over thirty years our industry has seen many changes, and as the world continues to change, we believe it’s time to change a little too.

We’ve reflected on who we are, why we exist, how we best support our members and how we best represent our industry. We want our brand to reflect this too.

This year, we’re introducing our updated brand that symbolises our strong commitment to serving our members and our industry.

We’ve taken the humble cardboard box – synonymous with our industry – and used its interlocking base to symbolise strength and support.

Each interlocking element represents our key stakeholders –owners, operators, customers and industry – all coming together in a modern brand that depicts our story of support for you, our members.

It is important that all Members download the new logo for use on your websites and other assets on display.

To download the logo please head to the SSAA Member portal on the website, where you can find it under Member Resources.

THANK YOU TO ALL OF OUR SPONSORS AND PARTNERS IN SUPPORTING THE LEARNING EVENT OF THE YEAR (LEOTY)

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSOR

SESSION SPONSOR

OUR MAJOR PARTNERS

What’s next?

By Linda Sharkey Divisional Director – Self Storage Valuations & Advisory Cushman & Wakefield

Many operators have been positively surprised by the rebound in financial performance of their facility/ies over the past three quarters. For the most part, the story has been positive – strong occupancy levels are being recorded, storage fee rate growth has returned to healthy levels and new builds are filling ahead of projections. It’s fair to say that no one could have predicted how well the self storage industry would perform under the pressure of the pandemic.

With the international borders closed and many industries still struggling, the question is, what is driving this wave of demand?

The answer…disruption.

Within our market, disruption, or as we previously referred to it, displacement, has been a core demand driver for self storage. Spikes in demand were apparent in Christchurch after the February 2011 earthquake that left people and businesses displaced and requiring self storage. Similarly, we typically see self storage activity rise when bushfires are rife in Australia. In the United States, a good example of disruption-driven demand was through the wave of housing repossession (or foreclosures as they are referred to in the US) in 20092010 which was reported to have maintained the self storage market over the GFC period.

The risk with a market fuelled by this particular demand driver is the diminishing nature of the driver. In all examples mentioned above, revenue growth peaked just before the disruptor evaporated. We will need an alternative demand driver to step in and take over from disruption to sustain the current wave of growth.

We know from previous research undertaken by the SSAA that the

rate of new apartment completions has a strong correlation to revenue growth, however the disruptor we are currently dealing with has shifted living preferences away from apartment living, with a likely drop in completions of the existing construction pipeline as a result. This follows previous cladding and structural failures impacting demand for apartments. While there is no doubt that the change in preference for apartments will be a significant challenge, there is opportunity for developers to innovate to create a higher standard of apartment living for a shift back to high density demand. We are hopeful that a trend of

resurged investor and dweller activity can be achieved through enhanced apartment building design.

There will be winners and losers of interstate population growth, however one thing is for sure, once our international borders are reopened, we are likely to see strong immigration return to both Australia and New Zealand due to our admirable handling of the pandemic.

Given the surprising strength of the housing market, we are likely to see more sale activity over the near term which would be positive for our industry.

The largest challenge to overcome will be new supply. Historically, spikes in performance has attracted new self storage supply and the current situation will be no different. We are already witnessing increased interest in our sector, particularly given the strong investment climate and the diversity of income benefit that self storage brings. We will need considered and responsible development of new facilities to ensure the market remains healthy.

The outlook is positive, although it is reliant on continued progression and good decisions from both inside and outside of our industry. l

Linda Sharkey is Divisional Director of Self Storage Valuations and Advisory at Cushman and Wakefield. A Certified Practicing Valuer, Chartered Valuation Surveyor and registered Expert Witness, Linda is an expert in valuing self storage assets across Australia and New Zealand.

A Beginners Guide to PR

Public Relations (PR) is a commonly discussed but underdefined practice. By Rebecca Smith – That Comms Co.

PR the process of maintaining an ganisation’s positive reputation. And it involves the deliberate and planned release of communications by an organisation to favourably influence public perception and build beneficial relationships. It’s often described as the business of persuasion.

Unlike advertising, which tries to create a favourable impression through paid messages, public relations instead relies on persuading an organisation’s target audience via unpaid or earned methods. Whether it’s through traditional media, social media or self-produced communications, PR communicates through trusted, not paid, sources. So, while PR and advertising often go hand in hand and work really well in conjunction, they are two completely different things.

PR is not only effective in building awareness, credibility and sales for an organisation but also has an important role to play when disaster strikes. At such a time, PR can be used to help contain and manage an issue in an effort to mitigate against it having a negative impact on the business. For example, your site might be affected by extreme weather damage or a fire and it’s PR that will help you to effectively communicate how you are supporting affected customers and managing the situation responsibly.

If you’re intending to use PR to tell your facility’s story, here are some boxes to tick in doing so.

Survey the landscape

Take a good look at what others in the local community and in the self storage industry are doing, as this will provide you with a lot of insight into how you should and shouldn’t position your brand within the marketplace.

Know your audience

Who are you hoping to reach and influence? Is it local residents, other businesses in your community, or current and future customers? How well you know your target audience will be a critical factor in determining the success of your PR campaign.

Craft your story

After you’ve established the ‘who’ – comes the ‘what.’ What story are you going to tell? What can you say that will be most effective in communicating with your target audience to get the outcome you want? What will resonate? You may have a sudden recruitment drive, be the sponsor of a local sports team, or be using your site to hold a fundraiser for charity. And these activities may present you with a compelling, positive story to share with your local community.

Rebecca is Founder and Managing Director of That Comms Co. She has extensive experience in advising executives and boards in Australia and in Europe with their communication needs, and has worked across a range of different businesses and sectors.

In determining whether your story will be interesting to media, consider the following: Is it new? It is unusual? Is there a humaninterest angle? A journalist will want to know why their reader should care and why their reader should care now. If you think it has media potential, a quick search online or a call to the relevant publication will help you determine the best person to send your story to. Just remember, that in PR, a journalist will make the final decision on whether the story is right and may not choose to run it.

PR specialises in the art and science of building a brand’s credibility and longevity with its key audiences. It should work to create relationships for your facility with customers and the wider community and these audiences will be more likely to choose the service of a company they have read about, they know is respected and have a good opinion of, over the alternative. l

Tell your story

Once you know your audience and the story you’d like to tell, it’s important to understand how best to reach them. What do they read, watch and listen to? Think about the places your target audience go to find their information. It could be your website, your social media channels (blog posts, tweets, photos, videos, etc.), or even the local newspaper. And it’s likely going to make sense to tell your story in multiple places.

Need more help with your customer communications?

That Comms Co. is the SSAA’s preferred public relations and crisis communications service for its members and is able to be engaged to prepare holding statements and customer communications as required.

For more information. Free call 1800 067 313 (Australia); 0800 444 356 (New Zealand); or email admin@selfstorage.com.au.

“ Once you know your audience and the story you’d like to tell, it’s important to understand how best to reach them. What do they read, watch and listen to?

Established in 1980 by Peter Layton, Storco was the first of its kind, building the first self storage facility located west of the Blue Mountains. Today, Peter’s sons Mark and Jonathan lead the Storco team. Having lived and breathed the industry alongside their father, the cumulative knowledge gathered over the years has enabled Mark and Jonathan to offer customers two very different skillsets. Mark heads up the worldclass manufacturing facility and the operations department. Jonathan has become a specialist in the design of self storage facilities and leads the business development department.

For four decades, they have been creating innovative solutions for their customers. When people need a quality storage solution, theirs is the one name to turn to. They understand the self storage industry more than any other manufacturing company in Australasia

To this day, Storco remains Australasia’s only family owned, locally based, and operated business committed to delivering

storage and non storage solutions that are strong and secure, look fantastic and last a lifetime.

Storco is built on a promise that they will consistently deliver the quality that customers have come to expect.

They know their stuff

Storco have always been their own entity and are never comfortable with the status quo. Throughout their years in business, they have responded to industry trends with

innovative products and materials to deliver world-class self storage solutions for clients manufactured in Orange, New South Wales.

Since its inception, they have evolved from a commercial building company specialising in self storage buildings to the market leader in designing, manufacturing, and installing self storage fitout systems, residential fitout systems, self storage buildings, and fencing systems in Australia and New Zealand.

“We have reinvented our brand to what we feel more accurately reflects what Storco represents today. Just like our systems, our new branding is innovative, clean and attractive - once again leading the self storage in adapting with the changes around us and moving towards the future.”

Storco – The best there is and has been.

Every great brand is built on trust

We’ve built many things in four decades, but the one thing we’re most proud of is our name - Storco.

“

To this day, Storco remains Australasia’s only family owned, locally based, and operated business committed to delivering storage and non storage solutions that are strong and secure, look fantastic and last a lifetime.

Mark, Peter and Jonathan Layton family.

State of the Industry 2020 Consumer Highlights

The Consumer section of State of the Industry 2020 explores awareness, usage and attitudes towards self storage, including perceptions of the industry.

The growth of the industry and rising consumer demand has delivered increasing levels of awareness of self storage across both Australia and New Zealand, even among those who have not used storage. Nuances do exist by country where Australians have notably higher levels of awareness (92%) compared to New Zealanders (88%).

That said, one in four consumers indicate they understand the self storage offering well and similarly, one in four aren’t able to name a self storage brand, indicating that as an industry there is still a way to go in explaining the benefits and use cases for self storage.

8.5% of the total population of Australian and New Zealand adults

indicate they use self storage. On a like-for-like basis, capital city demand has doubled since 2013 with average usage rates of 10% in metropolitan areas.

Broadly speaking, most storage users are generally satisfied with their experiences. Convenience, ease of moving items in and accessibility are aspects of the offer that consumers are most satisfied with.

The Storage Consumer

The research revealed the general profile of current users of self storage (see below).

Storage User Journey

For users of self storage (see opposite page top), the initial

Profile of current users of self storage

Profile of current users of self storage

Profile of current users of self storage

consideration period lasts for 3.5 weeks during which time they consider generally only one or two storage providers. The internet is now the primary source of information for consumers considering storage, with 80% indicating they went online to find information from various sources.

These users are more impulsive in their decision-making with one in three (37%) signing up to a provider within 2 days of considering (vs 23% users of alternative storage). Decisions are generally either made after consultation with their partner/spouse (43%) or made alone (28%).

One in three prospective customers visit the facility prior to making a final selection. These

Storage Provider Decision Journey: Self Storage

Storage Provider Decision Journey: Self Storage

Base: Not used storage but had a need for

“

The perceived high cost of using paid storage is the main barrier to usage, a sentiment expressed by one in two people who needed storage but didn’t use a paid facility.

Spotlight: The Customer of the Future

People who are most likely to use storage within the next five years are more likely to be:

Younger (under 35)

Living in a capital city

Decluttering, enovating, travelling

Have kids at home

Renting

Living in an apartment

Higher income earners

results highlight the importance of an appealing, safe and secure physical presence in attracting customers. The younger the prospective customer, the less likely they are to visit a facility.

The convenience of location is more important to users of self storage, along with clean premises. Highlighting the importance of security, CCTV cameras (31%), a feeling of personal safety (22%) and alarms on units (19%) are all key features sought by prospective customers, particularly when compared to users of alternative storage options (19%, 11%, 12% respectively).

Ultimately, the top driver for choosing a provider centres around convenience; one in three say that

WITH THANKS TO OUR GENEROUS INDUSTRY PARTNERS:

a convenient location, access and pick-up or drop-off times are their main drivers of choice.

Storage is typically used for household items / furniture for two in three customers. Items in self storage tend to be stored for longer, on average 1.7 years.

Barriers to Using Storage

The core barriers to using a storage facility are consistent in both Australia and New Zealand.

The perceived high cost of using paid storage is the main barrier to usage, a sentiment expressed by one in two people who needed storage but didn’t use a paid facility.

To appeal to new audiences, the industry may need to consider how

to make paid storage ‘worth the hassle’ particularly for those who only need storage for short period of time.

There is a perception that moving items into and out of storage is a hassle, which is compounded for some by lack of help with moving.

Full-service offers which include help with packing and moving may well be important for expanding the potential future customer base. l

State of the Industry 2020 highlights changing fundamentals in an industry full of opportunity. To read the full report and discover insights and opportunities for your business, login to your SSAA member portal.

Your customers of today are your customers of tomorrow.

Introducing Vision Self Storage Management

A new alternative for independent single or multi self storage facility owners

The team at Vision has a wealth of knowledge and is headed up by Managing Director Gavin Koorey an owner/ operator of multiple facilities in the self storage industry for over 20 years. During this time Gavin and his team have developed a deep understanding of self storage operations and what it takes to be a successful independent operator in competitive markets.

With aggressive growth strategies and acquisitions happening in the market Vision offers a real and exciting alternative for facility owners seeking an exit strategy from the day to day operations but don’t necessarily want to sell or rebrand their facility. Gavin says “under our model, you are not over committing one way or the other, your facility can continue to operate as normal and you still get to enjoy the consistent cash flow and capital growth that comes with owning a self storage business”. Gavin also highlighted that facilities under third party management often see positive growth from improvements in the areas of operational efficiencies, regular and targeted training for staff and focusing on dynamic rate management to name a few. Full transparency and reporting then documents this performance for the facility owners’ peace of mind that their facility is being run to its full potential.

The team at Vision is looking forward to speaking with facility owners over the coming months to share their story. Alternatively if you would like to make contact with Gavin you can call him directly on 0416 287 330 today for a strictly confidential discussion. l

WHY IS THIS THE CASE?

l NEW and EXISTING buyer groups are competing heavily for Self Storage assets

l Significant weight of capital attracted to this stable asset class

l Historically low interest rates

For a confidential discussion regarding your facility/facilities, call

Matt Walsh

Highway Frontage Real Estate 0411 880 054 | 1300 661 950

L1. 146 Chapel St, St Kilda VIC 3182

mwalsh@highwayfrontage.com.au

www.selfstoragerealestate.com.au

HIGHWAY FRONTAGE ARE SSAA MEMBERS

2021 is shaping up to be the strongest selling market we have seen for many years.

From left to right: The Vision TeamTracy Salmon, Gavin Koorey and Adam Dawson.

COVID-19 vaccinations

What are your rights? By

Stephen Pehm Action OHS.

The Coronavirus vaccine is here and is currently being administered to ‘high risk’ Australians and New Zealanders. When vaccines become available to all of us, will SSAA Members be able to order their employees to get it as a condition of coming to work?

Employers have an obvious incentive to want their employees vaccinated as this will significantly reduce the risk of contracting COVID-19 at their workplace. This incentive is consistent with an employer’s duty under the various Australian and NZ WHS legislation to provide a safe workplace for their employees.

Despite this, there is no current clear legal direction for employers as of February 2021. The Australian Fair Work Ombudsman on its website states that “There are currently no laws or public health orders in Australia that specifically enable employers to require their employees to be vaccinated against coronavirus”.

But can an employer still insist on the vaccination as a condition of employment? Barrister Ian Neil SC and RMIT University academic Anthony Forsyth recently told the Sydney Morning Herald, “that while employers in Australia had the power under industrial workplace laws to issue ‘lawful and reasonable’ directions that could be used to compel staff to get vaccinated, this section of the law had not been tested in court for that purpose.”

Legal precedent also suggests that the answer is not clear, as indicated by two recent unfair dismissal cases taken to the Australian Federal Fair Work Commission. Both involved employers in 2020, making an influenza vaccination a requirement and employees losing their jobs for refusing. In one case, the Commission ruled that it was ‘at least ... arguable’ that a childcare centre that sacked a worker for

refusing a flu jab was in the right because it sought to protect the children in its care.

While one of these cases is still being heard, the bottom line appears to be that an employer’s right to mandate vaccinations may depend on the context in Australia. An employer seems to be able to make vaccination a condition of working – but with significant caveats. It depends on ‘balancing’ the employer’s duty of care to others with the employee’s reason for refusal and the circumstances of the work they do. Whether self storage facilities will meet these circumstances remains to be seen.

In New Zealand, it appears to be less likely that employers will force their employees to get vaccinated due to the Bill of Rights Act (1990), which mandates that medical treatment requires informed consent.

Despite this, the (NZ) South Island Chamber of Commerce states: “That under some circumstances it may be considered a ‘reasonable instruction’ to require vaccination where there was evidence it would significantly reduce health risks of employees or improve business efficiency – and where no other options provided equally as effective protection against COVID-19.”

The Chamber also said employers could insist new employees were vaccinated against COVID-19-19 except if it breached discrimination rules, including their religious beliefs and for medical reasons.

Whether in New Zealand or Australia, you, as a Self storage Facility employer, can take concrete steps to allay any fears or reservations of your staff and encourage them to get the COVID-19 vaccination by:

l Talking to them about getting vaccinated. Consultation is a legal requirement for workplace safety in Australia and New Zealand and helps build trust within the workforce.

l Providing evidence-based medical advice to answer any vaccination-related questions.

l Providing incentives to get vaccinated. For example, paid leave or bonuses.

l Assessing the risk of not everyone at your facility being vaccinated. Will it be essential that ALL your workers need to be vaccinated?

l Reviewing roles and the risk level of positions, considering the likely exposure of workers and others who are impacted by the work performed, along with the consequence of exposure.

l Planning to protect workers with unknown or no immunity if you don’t achieve 100% vaccination. Give consideration to the vaccination for staff returning to the workplace after working from home. For example - will the administration of the vaccine make them more comfortable to return to the workplace?

All SSAA employer members are urged to keep abreast of this important issue by monitoring the news. SSAA will report updates on this important issue as they arise. l

Want to find out more? Check out the SSAA Health & Safety Handbook on the Member Services Portal, SSAA website, or contact the SSAA OHS Help Desk via admin@ selfstorage.com.au | 1800 067 373.

The OH&S Help Desk has been established by the SSAA to support its members. This advisory service is free. Free call 1800 067 313 (Australia); 0800 444 356 (New Zealand); or email admin@selfstorage.com.au.

COVID-19 vaccination –A HR perspective

By Cath Grawe, HR Central Communications Officer

Over the last month, we have finally seen the rollout of the first of the COVID-19 vaccinations in Australia. 8 4-year-old aged Care Resident Jane Malysiak gamely rolled up her sleeve, along with the Prime Minister, to have THE jab.

We are being encouraged by the Prime Minister, Chief Medical Officers, State representatives, epidemiologists, specialists, and scientists to be vaccinated. Why? If you are susceptible (think aged, working in high-risk areas such as healthcare, or have other underlying medical conditions), it is highly recommended to protect yourself.

The more of us that have the vaccination, the less chance of community transmission, which helps everyone. Fewer cases of COVID means fewer restrictions, minor illnesses, and both business and our lives can continue as we so would like them to.

You will have already adapted your workplace over the past 12 months to facilitate employees working from home, safe distancing in the workplace, registering all visitors, encouraging hand sanitising, mask-wearing and temperature testing. Ensuring an environment where employees only attend the workplace if they are symptom-free.

The introduction of the vaccine does not change this.

There are no laws or public health orders in Australia that empower an employer with the right to enforce their employees to vaccinate. This could change in time for high-risk areas (of which the storage industry is not), but there is nothing at the date of publication of this article.

As a result, currently, an employee has the right to refuse the request or an employer’s insistence to have the COVID-19 vaccination. The employer must consider how they will respond to a refusal. Actions

such as disciplining or terminating the employee, reducing their pay or changing their duties due to the employee not being vaccinated may result in the employer being exposed to a discrimination or other claim.

If this were to change in the future whereby it is determined that an employer can direct an employee to be vaccinated, an appropriate medical document or a statutory declaration would be satisfactory. In this instance, if an employee refuses to be vaccinated based on medical grounds, you could request a medical certificate as clearance by a GP. Still, you can’t push for specific details that may breach the privacy act.

At this stage, do not ask job applicants for proof of vaccination, as you may provide grounds for a discrimination claim if the applicant was unsuccessful.

Currently, an employee can not refuse to come to work because a colleague has not been vaccinated. However, if an employee is anxious or concerned and can perform their duties equally well at home as per their work environment, an employer may agree to support this request. Also, COVID-19 has brought out anxieties and concerns for some individuals’ mental health, and a business should have some form of support to assist employees should this occur.

Whilst workplace health and safety laws currently do not include vaccination requests for visitors, if this is a condition you would like to see implemented in your workplace, you could advise that entry requires that people need to prove that they have had the vaccination.

If you plan to impose this requirement, you will need to consider and take advice on any privacy and discrimination issues that apply. Once again, it will be many months before some people will have the vaccine available to them.

At present best practice is to continue with the recommended control measures under State Government advice. And remember to contact the SSAA HR Helpdesk if you have any questions or concerns.

Recap:

l The vaccine (at date of publication) is not mandatory. Forcing an employee to have a vaccination could be considered discriminatory/harassment.

l The vaccine is being rolled out in order of priority, so even if your employees agreed or wanted to, they may not be eligible for a while.

l Continue with your current COVID-19 Health and Safety plan.

l Any employee or visitor is responsible for reporting whether they have any COVID19 symptoms, and if so, they immediately leave the premises and remain at home until negative test results.

l Those workers who are anxious about returning to the workforce be allowed to work from home (if practicable) or be given the support of an external provider should their feelings of distress and anxiety interfere with their employment.

Have open discussions about the importance of following safety procedures to ensure a safe working environment for everyone, including following the above measures. l

If you would like any further information call the SSAA

Dear Legal Help Desk

QCan a Facility refuse storage to a new storer if they do not consent to a search of StorerCheck or other applicable credit reporting agency?

A(Australian members): The Facility may also refuse storage if a Storer does not consent to a credit check or a search of StorerCheck. The Facility may prefer that all new Storers are searched against the StorerCheck database to reduce the likelihood of signing up a new Storer who, for example, has a history of being in default, missing payments, or abandoning goods. Accordingly, refusing storage to a new Storer who does not consent to a credit check helps to avoid a risk to the Facility and is not for an improper reason.

Although the Facility can refuse storage in the above situation, the Facility should ensure that storage is not refused on any other grounds.

QIf a storer says they do not want insurance, and signs their agreement accordingly, then later decides they do want insurance, do we need to get a new agreement signed or can we just add a note to the client’s file saying they now want insurance and have them fill-out the appropriate insurance paperwork?

A(Australian Members): You do not need to enter into a new agreement with the Storer now that they wish to insure their goods. It will be sufficient to make a note on the Storer’s file. You should include the policy number/ insurance agreement number or the name of the insurance company as well as the date that the policy commenced.

New and updated Agreements for New Zealand Members

Over the past few months, the SSAA and Jackson Russell Lawyers have prepared a new Storage Room Addendum for New Zealand members and updated the New Zealand Vehicle Hire and Trailer Hire Agreements.

The updated Vehicle Hire and Trailer Hire Agreements now allow facilities to record the credit card details of hirers. This will make it easier for facilities to recover fees payable by hirers under the agreements, for example for damage caused by hirers. The agreements have also been updated to comply with the Privacy Act 2020.

The new Storage Room Addendum allows facilities to offer their existing storers the option of having goods delivered (by a courier, for example) to the facility and held in a storage room for 7 days until collected by the storer. The Storage Room Addendum:

l can only be used if there is an existing Self Storage Agreement in place;

l is designed to be used for storers who need goods to be delivered for business purposes only;

l works on a pay-per-use basis –with the storer being invoiced each time a delivery is received; and

l works on the basis that only facility staff have access to the storage room – and have possession of the goods while they are in the storage room.

The Customer Storage Agreement (CSA) Guidelines have been updated with further information to help you use and understand these agreements. l

As always, legal support is also available from the SSAA. Please email your questions to legalsupport@selfstorage.com.au

If you have any questions you would like to ask about accounting or finance, our Service Member, Bishop Collins Accountants, would also be happy to answer them. Here is an example.

QHow much tax do I pay on the sale of my self storage facility?

AUltimately, this will depend on your individual circumstances. However, some of the key matters which will impact your tax liability include the structure the asset is held in. A company will pay a flat rate of tax, whereas a trust will distribute the gain to the beneficiary. If you can access the capital gains tax small business concessions, the taxable gain may be significantly reduced if not eliminated entirely. This is particularly valuable in connection with your retirement.

Please forward any questions to marketing@selfstorage.com.au

ACCESS CONTROL, FIRE & SECURITY

PTI SECURITY SYSTEMS

Chadwick MacFerran

T: +61 1300 798 860 / +61 1300 159 473

E: australasia@ptisecurity.com www.ptisecurity.com

AD-TECH Security

Adrian Rostirolla

T: 1300 306 090

E: sales@ad-tech.com.au www.ad-tech.com.au

––––––

AlarmQuip Security Systems

Evan Richardson

T: 1300 552 520

E: admin@alarmquip.com.au www.alarmquip.com.au

QueAccess Pty Ltd

Kevin Hannagan

T: +61 488 279 918

E: kevin@queaccess.com.au www.queaccess.com.au

Sentinel Storage Systems

Jason Keane

T: +61 3 9988 2035 / 1300 852 117

E: jason@storagesecurity.com.au www.storagesecurity.com.au

––––––

Workplace Access and Safety

Carl Sachs

T: +61 3 9045 6200

E: carls@workplaceaccess.com.au www.workplaceaccess.com.au

ANCILLARY SERVICES

PACKAGING

VISY BOXES & MORE

Ralph Inglese

T: +61 3 9554 5600

E: vbm_vic@visy.com.au www.visyboxesandmore.com.au Branches across Australia and New Zealand

CLEANING

Sweepers Australia

Michelle Maxwell & Vaughan Rose

T: +61 3 9562 7533

E: michelle@sweepersaustralia.com.au www.sweepersaustralia.com.au

LOCKS

Lock Distributors Australia

Martin Coote

T: 1800 28 77 24

E: service@lockdistributors.com.au www.lockdistributors.com.au

PRINTING

Homestead Press

Joe Barbaro

T: +61 2 6299 4500

E: printing@homesteadpress.com.au www.homesteadpress.com.au

STORAGE AUCTION

iBidOnStorage

Brennan McLoughlin

T: +61 2 4302 0605

E: info@ibidon.com.au www.ibidonstorage.com.au

TELECOMMUNICATION

URL Networks

Ashley Breeden

T: 1300 331 178

E: support@url.net.au www.url.net.au

DESIGN & CONSTRUCTION

STORCO STORAGE SYSTEMS

Jonathan Layton

T: +61 2 6391 2800

E: jonathan.layton@storco.com.au www.storco.com.au

Beach Construction NSW Pty Ltd

Skye Reardon

T: +61 2 9550 9199

E: sreardon@beach.com.au www.beach.com.au

B & D Australia

James Tyson

T: +61 7 3883 0248 M: +61 417 702 636

E: james.tyson@bnd.com.au www.bnd.com.au

G&M Stor-More

Michael Watson

T: +61 2 4733 5048

E: michael@gmstormore.com.au www.gmstormore.com.au ––––––

Gliderol Garage Doors

Tom Ainscough

T: +61 8 8360 0000

E: tainscough@gliderol.com.au www.gliderol.com.au

Kiwimark Construction Ltd

Travis Morgan

T: +64 7 576 5494 / +64 7 576 5491

E: travis@kiwimark.net.nz www.kiwimark.net.nz

RegisBuilt Group

Anthony Regis

T: 1300 388 224

E: anthony.regis@regisbuilt.com.au www.regisbuilt.com.au

Steel Storage Pty Ltd

Stephen Boxall

T: +61 7 3865 1600

E: sales@steelstorage.com.au www.steelstorage.com.au

Storcad Pty Limited

Javier Rezzonico

T: +61 447 566 988

E: info@storcad.com.au www.storcad.com.au

Taurean Door Systems

Adrian Valente

T: +61 3 9721 8366

E: adrian.valente@taureands.com.au www.taureands.com.au

––––––

Total Construction Pty Ltd

Steven Taylor

T: +61 2 9746 9555

E: stevet@totalconstruction.com.au www.totalconstruction.com.au

FINANCIAL SERVICES

BankEdge Pty Ltd

Daniel Chalmers

T: +61 418 337 932

E: daniel.chalmers@bankedge.com www.bankedge.com

Bishop Collins Pty Ltd

Phillip Keenan

T: +61 2 4353 2333

E: mail@bishopcollins.com.au www.bishopcollins.com.au

HR SERVICES

HR Central Cath Grawe

T: 1300 717 721

E: cath.grawe@hrcentral.com.au www.hrcentral.com.au

INSURANCE SERVICES

AON Risk Services

Darren Clauscen

E: darren.clauscen@aon.com

T: +61 2 9253 8350 www.aon.com.au/storage

––––––

AON Risk Services NZ

Jeffery Nathan

T: +64 9 362 9535

E: jeffery.nathan@aon.com www.aon.co.nz

Midland Insurance Brokers

Gilda Mihran

T: 1300 306 571

E: storage@midlandinsurance.com.au www.midlandinsurance.com.au

Wallace McLean Ltd Insurance Brokers and Risk Advisers

Simon Keenan

T: +64 9 358 7233

E: simon@wallacemclean.co.nz www.wallacemclean.co.nz

LEGAL SERVICES

Hunt & Hunt Lawyers

Graeme Armstead

T: +61 3 8602 9200

E: garmstead@huntvic.com.au www.hunthunt.com.au

LIFTS & HOISTS

SOUTHWELL LIFTS AND HOISTS

David Head

T: +61 2 4655 7007

E: sales@southwell.com.au www.southwell.com.au

ABT Loadmac Ltd

Chris Walker

T: +44 0 1989 563 656

E: chris.w@loadmac.com www.loadmac.com

––––––

Safetech Lifts & Hoists

Tony Krlevski

T: +61 3 5127 4566

E: sales@safetech.com.au www.safetech.com.au

MANAGEMENT SERVICES

Kennards Self Storage Management Services

Fiona Harding

T: +61 2 9764 9815

E: fiona@kss.com.au www.kss.com.au

Pioneer Performance

Leigh Thewlis

T: +61 438 021 944

E: admin@pioneerperformance.com.au www.pioneerperformance.com.au

Storage King Management Services

Martin Richards, Australia/ New Zealand

T: +61 2 9460 6660

E: martin@storageking.com.au www.storageking.com.au

––––––

StorAssist

Sally Chodan

T: +61 403 533 640

E: sally@storassist.com.au www.storassist.com.au

StoreLocal

Mark Greig

T: 1300 099 022

E: partners@storelocal.com.au www.storelocal.com.au

Vision Self Storage Management

Gavin Koorey

T: +61 2 9432 2880

E: gavin@vssm.com.au www.vssm.com.au

OHS SERVICES

OHS Action Consulting

Craig Salter

T: +61 409 772 499

E: craig.salter@actionohs.com.au www.actionohs.com.au

REAL ESTATE & VALUERS

Box Commercial Estate Agents Robert Stanley-Turner

T: +61 4 1898 2000

E: rob@boxcom.com.au www.boxcom.com.au

CBRE

Michael Walsh

T: +61 7 3833 9833

E: michael.walsh@cbre.com.au www.cbre.com.au/people-andoffices/corporate-offices/brisbane

Colliers International Holdings (Aust) Ltd

Dylan Adams

T: +61 2 9257 0222

E: dylan.adams@colliers.com www.colliers.com.au

Collins & Associates

Malcolm Collins

T: +61 3 8456 5134

E: malcolm@malcolmcollins.com www.malcolmcollins.com

Cushman and Wakefield

Linda Sharkey

T: +61 3 8359 0091

E: linda.sharkey@cushwake.com www.cushmanwakefield.com

––––––

Fallon Valuers

Martin Fallon

T: +61 3 9674 0374

E: martin@fallonvaluers.com.au www.fallonvaluers.com.au

Highway Frontage Specialist

Estate Agents

Matt Walsh

T: 1300 661 950 +61 3 9944 9350

E: matt@highwayfrontage.com.au www.selfstoragerealestate.com.au

Urbis

Shane Robb

T: +61 3 8663 4888

E: SRobb@urbis.com.au www.urbis.com.au

SOFTWARE SOLUTIONS

STORMAN AUSTRALIA

Duncan Clarke

T: +61 7 3319 1522

E: sales@storman.com www.storman.com

STORMAN NEW ZEALAND

Duncan Clarke

T: +64 9 280 3393

E: sales@storman.com www.storman.com

ADVAM Pty Ltd

Clare Millwood

T: 1300 130 778

E: advam@tnsi.com www.advam.com

Centreforce Technology Group Pty Ltd

Dallas Dogger

T: +61 7 3889 9822

E: sales@centreforceit.com.au www.centreforceit.com.au

Podium

Taylor Cutler

T: +61 478 180 191

E: taylor.cutler@podium.com www.podium.com

––––––

Sitelink

Michael Dogger

T: +61 7 3889 9822

E: support@sitelinksoftware.com.au www.sitelinksoftware.com.au

STORAGE CONTAINERS

UNIVERSAL STORAGE CONTAINERS (USC)

Shay McQuade

T: +61 438 256 541

E: shay.mcquade@universalstorage containers.com

www.universalstorage containers.com

BOS Containers Australia

Elise Kelsey

T: +61 3 9720 4455

E: ekelsey@aimhire.com.au www.aimhire.com.au

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Royal Wolf Trading

Craig Baker

T: +61 2 9482 3466

E: removals@royalwolf.com.au www.royalwolf.com.au

WEBSITE DESIGN

Big Budda Boom Pty Ltd

Andy Pudmenzky

T: 1300 660 937

E: info@bigbuddaboom.com.au www.bigbuddaboom.com.au

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R6 Digital

Michael Dogger

T: +61 7 3889 9822

E: sales@r6digital.com.au

www.r6digital.com.au

FACILITY MEMBERS

All Storage Yeppoon

2 Macadamia Drive

HIDDEN VALLEY 4703 QLD

T: +61 447 181 119

E: brendanliberty@bigpond.com

Electrodry Storage Solution

55 Pacific Highway

BENNETTES GREEN 2290 NSW

T: +61 402 005 656

E: paulb@edry.com.au

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Lake Boga Storage

244-266 Murray Valley Highway

LAKE BOGA 3584 VIC

T: +61 414 686 607

E: storage@lakebogastorage.com.au

Nerang Storage

15 Palings Court

NERANG 4211 QLD

T: +61 413 944 996

E: shane@a1removals.com.au

Code of Ethics

Nowra Self Storage

23 Brown Road

NOWRA 2541 NSW

T: +61 2 4423 4888

E: nowraselfstorage@ professionalsnowra.com.au

South Nowra Mini Storage

Enterprise Avenue

SOUTH NOWRA 2541 NSW

T: +61 2 4444 2355

E: admin@southnowraministorage.com.au

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Handy Storage Units

Lot 7, Muddy Lane

NORTH MOONTA 5558 SA

T: +61 8 8584 7869

E: mark.hand@handbuilt.com.au

ADDITIONAL FACILITIES

StoreLocal Kembla Grange

Unit 2, 289-295 Princes Highway

KEMBLA GRANGE 2526 NSW

T: +61 2 4207 3125

E: kemblagrange@storelocal.com.au

The Self Storage Association of Australasia’s Code of Ethics are fundamental to the values of the SSAA and essential to achieving its mission to lead the storage industry in Australasia by promoting the highest standards of ethics and professionalexcellence for the ultimate benefit of all members and customers.

As a SSAA member, you are required to follow the Code.

1. Members will ensure that their workplace is a safe environment for employees, customers and other visitors to the site.

2. Members will treat all employees, customers and visitors to the site with respect.

3. Members will promote the positive image of the industry through ethical and honest advertising and business practices.

4. Members will undertake to report any suspected criminal activities to the relevant authorities.

PROVISIONAL MEMBERS

DIY Self Storage 45 Renewable Chase

BIBRA LAKE 6163 WA

T: +61 419 999 990

E: james@diyselfstorage.com.au

SERVICE MEMBERS

Workplace Access and Safety

42-46 Cochranes Road

MOORABBIN 3189 VIC

T: +61 9045 6200

E: carls@workplaceaccess.com.au

BankEdge Pty Ltd

96 Lodge Road

KALINGA 4030 QLD

T: +61 418 337 932

E: daniel.chalmers@bankedge.com

5. Members will comply with all relevant local, state and federal government laws and regulations regarding a self storage business.

6. Members will use a current approved SSAA storage agreement or develop an alternative that delivers the equivalent contractual agreement.

7. Members will ensure that staff are competent in their duties and complete appropriate training in current industry practices.

8. Members will participate honestly, cooperatively and transparently with any investigation by the SSAA into any alleged breach of this Code of Ethics.

Book your Mystery Shopping Appointment Today

Quality Results are an independent performance monitoring company that have been engaged by the Self Storage Association to assist members by providing a mystery shopping service.

Performance monitoring can assess your individual team members by checking their Customer Service and Sales Skills against a proven method. Assessments and evaluations are conducted over the phone or through site visits to your self storage facility. Obtain a comparative analysis; find out how you rate against your competitors!

Key observations and key recommendations are a standard part of the reporting process to help you identify and solve weaker areas.

By taking a proactive Sales & Customer Service approach you can work your way towards the ultimate service and sales team.

To book your mystery shopping assessment complete the online form indicating your requirements e.g. phone call only, site visit only or both.

The Self Storage Association will arrange for the assessments within your requested timeframes and requirements. The reports will be issued to you upon payment of our invoice.

#LEOTY SHOWBOX

Everyone who attended the Learning Event of the Year received a #LEOTY showbox, generously sponsored by Universal Storage Containers (USC). The LEOTY showbox contained all the gadgets required to power up attendees through the event and beyond.

When attendees received their showbox, five lucky people had an additional opportunity to win Gift Cards worth $100 each, sponsored by the SSAA.

All they had to do was unpack the showbox, set themselves up and email their best pictures to the SSAA office or post and tag them on social media.