140 Insider by Self Storage Association of Australasia

ForallSSAA Memberswe’ve

SSAA BOARD OF DIRECTORS

Chairman – Michael Alafaci

Storage King Group, New South Wales

Aaron Alsweiler

Safe Store Self Storage, New Zealand

Ned Coten

City West Storage, Victoria

Brent Hayes

Store and More Self Storage, Victoria

Sam Kennard

Kennards Self Storage, New South Wales

Anthony Regis

Regis Built, Victoria

Elizabeth Rutland

Monash Self Storage, Victoria

Thomas Whalan

Rent a Space, New South Wales

Adrian Wylde

All-Bay Mini Storage, Queensland

LIFETIME MEMBERS

Mark Bateman

David Blackwell

Frank Cooney

Elaine Coote

Liz Davies

Dallas Dogger

John Eastwood

Simone Hill

Neville Kennard

SSAA STAFF

Sam Kennard

Bob Marsh

Paul McFadzien

Jim Miller

Jon Perrins

Phil Robbie

Mark Snooks

Michael Tate

Richard Whalan

Makala Ffrench Castelli

CEO

Sandra Evans

Office Manager

Priscilla Lee

Member Relations

Tracey MacNair

Marketing/Member Relations

TOLL FREE – AUS: 1800 067 313

TOLL FREE – NZ: 0800 444 356

T: +61 3 9466 9699

Address: Unit 4/2 Enterprise Drive, Bundoora Vic 3083

E: admin@selfstorage.com.au

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WOMEN IN STORAGE

An afternoon of connecting and sharing stories

22 TRADE SHOW IN THE SPOTLIGHT

23 STATE OF THE INDUSTRY Market forces set to reshape the sector

28 SSAA AWARDS FOR EXCELLENCE WINNERS

Celebrating the remarkable achievements within our industry LIFE MEMBERS 35 Paul McFadzien 36 Michael Tate 39 GC24 PHOTO GALLERY 42 OPERATIONS AND COMPLIANCE

Elevate your operations

STATE OF THE INDUSTRY DATA

SSAA Consumer Insights Dashboard

is published and edited by: Social Ties / E: vforbes@socialties.com.au Designed

Insider magazine (Insider) is published bi-monthly by the Self Storage Association of Australasia Limited (ABN 23 050 341 725). This publication may not be reproduced or transmitted in any form, in whole or in part, without the express, prior written permission of the publisher. While every care has been taken in the preparation and publication of Insider, none of the Insider’s publisher, editor nor any of the publisher’s employees, subcontractors or contributors give any warranty as to the completeness or accuracy of the publication’s content, nor do any of them assume any responsibility or liability for any loss, damage or expense which may result from, or arise in connection with, any inaccuracy or omission in the publication. The views or opinions expressed in Insider are not necessarily those of Insider’s publisher or editor. Furthermore, Insider has the right to accept or reject any editorial and advertising material. All letters addressed to Insider will be regarded as ‘for publication’ unless clearly marked ‘Not for Publication’. All submissions to Insider may be edited for reasons of space or clarity and opinions expressed in letters published in Insider are those of the author, not of Insider’s publisher or editor.

Michael Alafaci Chairman SSAA

It was a pleasure to join so many industry leaders, owners, operators, investors and suppliers in the heart of the Gold Coast for an in-depth exploration of self storage and to gain insight into what’s driving the sector forward. I had the pleasure of hosting our ‘Getting Started in Self Storage’ workshop which was a great hit with all those new to our industry. If that’s you - I encourage you to login to the Member Portal to watch this session packed with insights from self storage experts.

The passion we share for self storage was on full display Thursday night at the SSAA Awards for Excellence, proudly presented by VISY Boxes and More. It was a celebration of success at every level—highlighting individual achievements, teamwork, and the collective growth of our industry. Congratulations to all the winners and finalists; the calibre of entries keeps getting stronger each year, and I look forward to seeing what 2025 brings as we continue to raise the bar and celebrate excellence in our industry.

A key highlight was honouring two industry greats with Life Membership Awards – Paul McFadzien and Michael Tate. Paul and Michael

“ It was a

have made exceptional contributions to self storage and our industry has been all the better for their innovation, dedication and commitment to excellence. You can read more about their self storage journeys on page 35 and page 36. We extend our best wishes to them as they embark on their next chapters.

As your Association wraps up another year, we celebrate the delivery of a record number of strategic projects while maintaining a strong and sustainable financial position.

Here’s to a successful and prosperous 2025 for us all.

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Makala Ffrench Castelli CEO SSAA

It was a joy to host more than 420 members at SSAA GC24 at the JW Marriott Surfers Paradise for another annual convention. While the sunshine was a bit scarce, it didn’t dampen the spirits of our owners, investors, operators and suppliers who embraced everything the event had to offer. From visiting two outstanding facilities on the Gold Coast to gaining insights on the latest industry trends to attending plenty of social events, the feedback reflects a fantastic few days of innovation, integration and elevation, bringing to a close another celebratory year of growth and achievement for the self storage industry.

For those unable to join us in person, the full recordings are now available on the SSAA Member Portal for all to access.

It has been seven years since Mike Burnam, President and Chief Investment Officer of StorageMart, last joined us at convention and we were thrilled to have him back. He shared valuable global insights from their leading businesses in the USA, Canada and the UK, and how StorageMart has

evolved with the times to stay ahead of market demands. His generosity in sharing insights and data is unmatched in this sector – it was truly a session not to be missed.

We hope you enjoy highlights from SSAA GC24 in this edition of Insider. We’ll be diving into the content shared in our workshop streams, plus more from our comprehensive sector research report, State of the Industry 2024, in future editions of Insider.

The SSAA team would like to extend its heartfelt thanks to our partners, event sponsors, speakers, panellists, exhibitors and suppliers for their continued support. Your dedication to the industry plays such an important role in advancing the self storage sector across Australasia.

We wish you all a well-deserved break, and plenty of good cheer over the festive season! l

Lessons and highlights from GC24

GC24 was our biggest and boldest conference yet! Over four energising days, 420 self storage enthusiasts came together to network, collaborate and lean into this year’s core themes: innovate, elevate and integrate.

Led by our charismatic MC, Luke Hannan, attendees explored how these themes translate into self storage through inspiring keynotes, engaging panel discussions and hands-on insights.

Let’s unpack the highlights, takeaways and memories from this year’s convention.

Millennials, migration and the spare bedroom

Leading demographer and data scientist Simon Kuestenmacher opened GC24 with a thoughtprovoking keynote on the trends shaping Australasia’s future. With a focus on population growth, migration and shifting demographics, Simon explored how these factors will influence self storage demand and opportunities in the coming decades.

By 2034, Australia’s population is projected to grow by 4 million, with migration driving two-thirds of this expansion. Millennials, now entering their peak spending years, will drive demand for housing, goods and storage. “Millennials may not be able to afford gigantic houses, but they have a lot of stuff. This stuff might be stored in your facilities,” Simon noted, likening self storage to the “spare bedroom” many can no longer afford.

Simon also pointed to untapped opportunities for businesses, from intergenerational wealth transfers to suburban densification, urging operators to keep pace with customer expectations shaped by

global tech giants. “This is a resilient business model,” he said. “But you need to keep up with evolving customer expectations. The seamless, frictionless experiences set by global tech giants are now the standard your customers expect.”

Ending on an optimistic note, Simon reminded attendees of the industry’s bright future: “The pie keeps growing. Our economy, our population and the demand for self storage will continue to expand – there’s so much to look forward to in this industry.”

Simon Kuestenmacher, Demographics Group

REMOTE MANAGEMENT IN SELF STORAGE

Remote management: The next frontier for self storage

The rising cost of labour and operational challenges are seeing the self storage industry explore remote management as a scalable solution. Leading the Remote Management Panel was Michael Dogger, CEO of R6 Digital and R6 Automate, who outlined three emerging service models for the industry: full-service facilities offering concierge-like experiences; assisted-service operations blending automation with staff support; and fully self-service sites relying entirely on technology for day-to-day operations. “It’s like restaurants,” he said. “Fine dining will always exist alongside QR-code ordering systems.” By 2029, Michael predicts most operators will use a mix of these models tailored to their market.

Fortunately, advancements in technology have made remote management not only feasible, but highly effective. From online booking systems to smart access controls, automation now supports a seamless, frictionless customer journey. “The full customer journey can now be fully autonomous – the technology has been tested and proven,” Michael said.

Michael then welcomed a panel of industry innovators to share their first-hand experiences with remote management. Mark Greig, Chief Operating Officer of StoreLocal, highlighted their shift to remote

Terry Bagley, Janus International Group, Mark Greig, StoreLocal; Louise Stokes, Swift Storage and Michael Dogger, R6 Digital.

operations, with 27 of their 32 sites now operating 24/7 thanks to automation.

Louise Stokes, Head of Digital for Swift Storage, emphasised simplicity and culture over technology, noting, “Digital transformation isn’t about tech – it’s about people and culture. Customers want seamless access without needing to talk to anyone.” She added that 60% of their transactions occur without prior human interaction.

Terry Bagley, President of Industry & Partner Relationships for Janus International Group, offered a global perspective, noting advancements such as electronic locking solutions and centralised customer service teams managing multiple facilities.

“The pace of innovation validates the model,” he said. “It’s about futureproofing for a younger, tech-savvy customer base while addressing labour challenges.”

Louise also pointed out that datadriven insights enhance security, such as monitoring unusual activity like a customer entering a facility without accessing their unit. “We know more about what’s happening on-site in real time than ever before,” she said. Mark added, “Cameras and identity verification systems are game-changers. Security is still a key decision factor for customers.”

As the panel concluded, all agreed that remote management was a strategic evolution that enabled scalability, operational efficiency and an improved overall customer experience.

Staying compliant in a changing self storage industry

Legal compliance and robust processes are essential for self storage operators to protect their facilities and their customers. In their presentations, Ritika Sardar and Ethan Holden from Hunt & Hunt (Australian members) and Darryl King from Jackson Russell (New Zealand members) provided practical advice on addressing common legal challenges in the self storage industry.

One of the most frequent concerns involves liability for damage to goods. Operators were encouraged to maintain thorough records and prioritise regular upkeep to help resolve disputes effectively.

The session also touched on managing access for alternate contact persons, particularly in sensitive scenarios such as agreement terminations or when dealing with a deceased storer’s property – the guidelines for this are available on the SSAA member portal.

When it comes to uncollected goods, the importance of following proper legal processes was emphasised. Operators must seek permissions where required and comply with relevant legislation to manage goods responsibly, with a reminder to always refer to the SSAA Help Desk before selling up high value goods and vehicles, boats and caravans.

Holden wrapped up the session with actionable advice: “Refer to the agreement first, document everything, and consult the SSAA Help Desk when in doubt.” These steps, combined with clear processes and attention to compliance, can help operators navigate the complex legal landscape and mitigate potential risks effectively.

How innovation creates impact in self storage

Evelina Bereni from Inventium captivated the audience with science-backed strategies to supercharge productivity, innovation and wellbeing in self storage businesses. Drawing from her background in organisational psychology, Evelina emphasised that innovation wasn’t accidental but a repeatable, sustainable process.

“Innovation is simply change that adds value,” she said, noting that 70% of innovation comes from small, incremental improvements. She urged operators to embrace this approach, along with strategic advancements and disruptive ideas, to stay competitive and relevant in a rapidly evolving industry.

A key takeaway was the importance of deeply understanding customer needs. “People don’t buy a quarter-inch drill. They buy a quarter-inch hole,” she reminded attendees, encouraging solutions that address functional, emotional and social customer desires. Evelina also tackled creativity

myths, highlighting that innovation is 70% teachable. She encouraged attendees to “be bored” to activate creative thinking and always “catch ideas” with tools like notepads or apps. “What if a great phone had no buttons?” she asked, showcasing how bold thinking led to the revolutionary iPhone.

She concluded with a call to experiment: “Test desirability with lean experiments before full-scale implementation.” By embracing these strategies, self storage operators can drive meaningful change and unleash their innovative superpowers to innovate with purpose and impact.

Operational success: Balancing people and profit

The Self Storage Operations panel offered valuable strategies for innovation and growth, with Michael Webb of Wilson Storage, Gavin Koorey of Vision Self Storage Management and StorNow Digital, and Lizzy Rutland of Monash Self Storage Centres. Together they shared insights on revenue, marketing, compliance, and talent.

Michael spoke about his “85% rule” for balancing occupancy and revenue growth. “If occupancy is under 85%, focus on filling units. Above 85%, it’s all about optimising revenue with rate adjustments.” Gavin emphasised the importance of economic occupancy – revenue generated – over simply filling space.

Lizzy highlighted the need for flexibility and tailoring strategies to local markets, adhering to business values as well as business targets.

Marketing strategies reflected the diversity of operators represented. Lizzy championed the power of traditional marketing: “Word of mouth is key – neighbours tell neighbours. We’re an extension of people’s homes, and that means something to us.” Michael outlined Wilson Storage’s investment in digital transformation: “We’ve built a strong digital marketing platform alongside community involvement to drive inquiries.” Gavin reminded attendees to meet customers wherever they are: “You need to be all things to all people – seamless online booking for the tech-savvy and personalised service for those who prefer a human touch.”

The discussion also turned to operational efficiency. Michael shared how splitting teams into customer-facing and operationsfocused roles has enhanced Wilson Storage’s service and productivity. Gavin advocated for digital tools like online signups to streamline processes and save time. Lizzy highlighted the power of a close-knit team: “Our team of four operates like a family. We care, and we know what’s happening at every level.”

On compliance and customer protection, tools and products such as StorerCheck, StoreProtect, VerifiMe, AplyID and Stripe were highlighted. “Customers expect

Gavin Koorey, Vision Self Storage Management & StorNow Digital; Lizzy Rutland, Monash Self Storage Centres; Michael Webb, Wilson Storage and Makala Ffrench Castelli, SSAA

Self Storage Operations Workshop

protection,” said Michael. “If you can’t offer it, they might look elsewhere. Having a solution ready is a game changer.”

The session wrapped up with advice on hiring and fostering culture. “People buy from people they like,” Michael said, highlighting the importance of hiring staff who genuinely care about customers. Lizzy noted that a strong sense of ownership among her team has been a key driver of success. “Self storage isn’t just about units, it’s about being part of people’s lives.”

With a blend of traditional values and cutting-edge strategies, the panel made it clear that the future of self storage hinges on adaptability, a customer-first mindset and strong community connection.

In other workshop tracks, SSAA Director Ned Coten hosted an insightful discussion on container and mobile storage while Anthony Regis hosted the Development & Construction stream where Abacus Storage King and the StoreLocal Pacific Pines project team shared development insights, before Michael Bruton, Anthony and Makala talked fire and compliance.

Brand first, marketing second

In a session led by Niamh Sullivan from InFix Studio, self storage operators explored strategies to navigate rising competition, changing consumer behaviours and digital transformation.

Niamh highlighted the need to build a strong brand foundation before launching marketing efforts. “One of the biggest challenges is people investing in their marketing before their branding,” she explained. “When I talk about brand, I’m talking about messaging, unique selling propositions and persona.”

Balancing innovation with proven methods was another key takeaway.

“You don’t need to do everything,”

Niamh noted. “Sometimes, grassroots marketing can be just as effective.” She urged operators to focus on their unique strengths rather than comparing themselves to competitors.

With practical insights and actionable advice, the session equipped attendees to refine their strategies, strengthen their brands, and build meaningful customer connections.

The key to strong teams? People-first leadership

Damien Gooden from HR Central brought a refreshing perspective to GC24, reminding attendees that people are the cornerstone of every successful self storage operation.

His session focused on getting the fundamentals right, including clear

job ads and detailed position descriptions to establish robust contracts and agreements.

“These basics set the foundation for attracting and retaining the right talent,” he said.

One of the standout messages was the need to change how we approached feedback.

Damien encouraged leaders to embrace open communication and transparency in their interactions. He also talked about the importance of showing genuine care for team members beyond their roles, to build trust and loyalty.

Ned Coten, City West Storage, SSAA Director

Mike Burnam, President and CIO StorageMart

ELEVATING SELF STORAGE AS AN ASSET CLASS

Redefining success and failure was another key theme. “Don’t be afraid to talk about it,” Damien urged, suggesting that honest conversations around expectations and outcomes help teams to grow and improve together.

For leaders looking to take actionable steps, Damien suggested creating a to-do list focused on their team: “What are you doing for the people who are in your team, and the people who are going to be part of your team?”

His ultimate takeaway was simple: People are important – or, as Damien put it, “Pe-portant.” By prioritising transparency, care and clear communication, self storage operators can build stronger, more resilient teams poised for longterm success.

Lessons in growth from a global storage leader

Mike Burnam, President and Chief Investment Officer of StorageMart, captivated the audience with the incredible story of his family’s self storage business. From humble beginnings in 1973 to becoming a global leader with over 300 locations across the US, Canada and the UK, StorageMart’s journey is one of resilience, adaptability and innovation.

StorageMart’s growth has been fuelled by strategic moves such as acquiring Manhattan Mini Storage, adding 56,000 units to their

portfolio. Mike described self storage as a “three-legged stool” – serving lifestyle, transitional and commercial needs. While online rentals have surged, he stressed the importance of physical locations. “Don’t forget about the office,” he said, noting that 90% of online renters in the US still visit in person.

Efficiency is another cornerstone of the company’s strategy. Going cashless and cutting unnecessary tasks reduced costs while improving customer experience. Technology also plays a vital role in the StorageMart business, with ongoing website updates boosting reservations by a significant margin and revenue management tools optimising pricing and unit mix. “Your website is never one and done,” Mike emphasised.

Creative marketing has also been key, including a partnership with the Kansas City Chiefs that increased brand awareness by 77%. Quirky YouTube campaigns for Manhattan Mini Storage that aligned with their well-known brand further showcased the power of relatable content, earning 5 million views.

Mike left the audience inspired with a message of optimism: “This business is fantastic. You’re in one of the best industries in the world. Take care of your customers, and the returns will follow.”

How self storage is evolving into a competitive asset class

The self storage industry is maturing into a competitive asset class, as highlighted in an engaging panel hosted by Thomas Whalan of Rent A Space and featuring Sam Kennard of Kennards Self Storage, Nikki Lawson of Abacus Storage King, and Jimmy Mouzakiotis of Fort Knox Self Storage.

With competition intensifying and new supply entering the market, brand distinctiveness and reinvestment are critical. “Easy beats better,” said Nikki, highlighting the importance of seamless customer experiences. She encouraged operators to reinvest in their facilities, noting that even industries such as fast food, continuously remodel to stay relevant.

Sam emphasised the challenges of new supply in oversaturated markets and advised operators to focus on efficiency. “Many new entrants underestimate operational costs and governance compliance,” he warned, advocating for expert guidance early in the process.

On technology and data-driven strategies, Jimmy shared how Fort Knox Self Storage leveraged dynamic pricing to balance occupancy and revenue, implementing a “resilient strategy in inflationary environments”.

The panel also praised the industry’s collaborative nature. “This is one of the most welcoming industries I’ve worked in,” said Nikki, encouraging new entrants to seek advice.

Sam Kennard, Kennards Self Storage; Nikki Lawson, Abacus Storage King; Jimmy Mouzakiotis, Fort Knox Self Storage and Thomas Whalan, Rent A Space

Sam recommended partnering with experienced managers to navigate operational complexities, which are often underestimated by newcomers.

Adaptability and continuous improvement emerged as essential strategies for future success. Nikki emphasised that technology should improve both customer and employee experiences. “Invest in tech to make things easier, but don’t forget the value of your people,” she said.

The future of self storage: seamless, customer-centric and full of potential

Makala Ffrench Castelli presented consumer highlights from State of the Industry 2024, offering insights on consumer trends and opportunities shaping the future of self storage. She explored how shifting consumer expectations, economic pressures and evolving usage patterns are driving the need for greater innovation and adaptability across the sector.

“We’ve seen market forces reshaping the sector,” Makala said, pointing to cost-of-living pressures that have tempered discretionary spending. Despite these challenges, she remains optimistic: “As interest rates fall, we expect demand to rebound.”

One striking trend is the rise of younger customers, with those aged 18–24 now comprising 15% of

the market. These digitally savvy consumers prioritise seamless, frictionless experiences over cost.

“Seven out of 10 want a 100% fully digital solution,” Makala said, urging operators to enhance their online offerings with tools such as virtual tours, online booking capability and automated onboarding.

Decluttering remains the top driver for storage use, with flexibility and security playing crucial roles in customer decisions. An emerging trend is the blending of personal and business storage needs, with 11% of

“ An emerging trend is the blending of personal and business storage needs, with 11% of customers now reporting dual use.

customers now reporting dual use.

“We’re seeing a blurring between business and personal use, with more customers relying on storage as an extension of their homes and workplaces,” Makala said.

Despite high brand awareness – 81% of Australians recognise self storage options – there remains untapped demand. Millions of consumers who considered storage in the past two years ultimately chose alternative solutions due to barriers such as cost or accessibility. “We know there are more people out there that need storage,” Makala said, emphasising the need to address these obstacles and unlock new opportunities.

The consumer insights within State of the Industry also highlight the most recognised storage brands in Australasia, how consumer behaviours are changing, and what can evolve the self storage offer.

Linda Sharkey, Four Leaves Property

Makala Ffrench Castelli, CEO SSAA

STATE OF THE INDUSTRY

EMBRACING AI AND INNOVATION

Harnessing AI for self storage

Dawid Naude of Pathfindr.ai delivered an eye-opening session at GC24, challenging self storage operators to embrace artificial intelligence (AI) not just as a productivity tool, but as a catalyst for transformation.

“How much time do you spend on valuable work?”

Dawid asked, encouraging attendees to identify daily processes that AI could streamline. From eliminating repetitive tasks to creating radical efficiencies, he highlighted AI’s potential to free up time, allowing for increased focus on meaningful work. “Think of a process you do every day – it might be something AI can tackle.”

But the session wasn’t just about internal productivity. Dawid challenged operators to expand their perspective, exploring how AI can revolutionise marketing, enhance customer experiences and unlock new revenue streams. “The biggest mistake businesses make is seeing AI as just an internal tool,” he shared.

Dawid left the audience with a long-term vision, cautioning against short-term expectations while emphasising AI’s profound potential over time.

“We often overestimate what AI can do in the short term and underestimate its long-term impact,” he noted. His advice? Start building AI capabilities today to future-proof your business and thrive in the years to come.

“ How much time do you spend on valuable work?” Dawid asked,

encouraging attendees to identify daily processes that AI could streamline.

www.selfstorage.org.au

Dawid Nuade, Pathfindr.ai

“ Culture is about behaviour – how people work toward a shared goal. We focused on autonomy and investing in people.

REFLECTIONS FROM HIS REIGN

Reflections on his reign

Michael Tate, co-founder of Storage King, took the stage to share three decades of insights, from the early days of the self storage industry to building one of its most recognisable brands. His candid reflections were a masterclass in resilience, innovation, and peoplefocused leadership.

“Our vision was to bring independent operators together under one banner, giving small players the tools to compete like big ones,” he explained, a vision he shared with his business partner, the late David Scanlen.

Despite early financial risks and resistance from operators to let go of personal branding, the focus on culture and autonomy paid off. “Culture is about behaviour – how people work toward a shared goal. We focused on autonomy and investing in people. If you invest in your store managers, they’ll invest double in you and the company they work for,” he said.

Michael advised today’s operators to balance patience with adaptability. “This is a long-term game. Embrace technology, but don’t forget the fundamentals— customer empathy and operational excellence,” he said.

As he wrapped up, Michael reflected on what truly matters. “The money is great, but what stands out are the people – their growth, their success, their stories. That’s what makes this journey worthwhile.”

A wipeout is just the beginning

Champion big wave surfer Mark Mathews brought the conference to a powerful close, sharing the highs, wipeouts and life lessons from his extraordinary career – lessons that resonate far beyond the surf.

His story of resilience captivated the room, including his triumphant return to the water after a lifealtering accident, 18 months of recovery and nine surgeries.

“There’s no substitute for experience when it comes to dealing with stress, fear and nerves,” he said.

Drawing parallels between his time in the water and the business world, he encouraged attendees to master their environment, build their skills and surround themselves with the right people.”

Gratitude also took centre stage, as Mark urged the audience to appreciate their “waves of gratitude” – family, friends, customers and employees. He left everyone with a simple yet powerful challenge: “Send one text message of gratitude to someone in your life each week. The response will blow you away.”

Mark’s incredible story served as a reminder that with courage, gratitude and the right team, the next wave is always worth riding.

Celebrating innovation, elevation and integration

GC24 was a resounding success. From getting started in self storage to leveraging technology to reimagining customer experiences, the conference highlighted a future full of positivity and brimming with opportunities. l

Thank you to our partners, sponsors and members for making GC24 unforgettable. As we look ahead to Sydney 2025, let’s continue to innovate, elevate, and integrate –see you next year!

Michael Tate, founder of Storage King

Mark Mathews

MATT WALSH

Highway Frontage Real Estate

For over 20 years, Matt Walsh has been a proud Member of the SSAA, building a legacy as a trusted leader in the sale of self storage facilities. Through his expertise and dedication, he has earned a reputation for delivering tailored solutions for facility owners, utilising his longterm industry knowledge and trusted connections to ensure high returns.

Whether you’re buying, selling, or seeking expert advice, Matt Walsh and the team at Highway Frontage are here to guide you every step of the way. Contact Matt Walsh today and discover why

As the driving force behind Highway Frontage, Matt is committed to ensuring every transaction reﬂects the best interests of his clients. His unwavering support of the industry is evident through his proud sponsorship of the SSAA Awards, celebrating best Facility Expansion or Upgrade Award within the sector.

Facility Tours

Four buses took over 150 people on facility tours, showcasing two amazing self storage businesses on the Gold Coast.

StoreLocal Pacific Pines

StoreLocal Pacific Pines opened its doors in August 2022, offering 480 units. With the upcoming launch of stage two in December 2024, an additional 830 units will bring the total to 1,310, making it the largest storage facility on the Gold Coast.

The facility is equipped with an onsite manager available six days a week, 24/7 video surveillance, and nightly security patrols. The fully insulated building features automated air circulation to maintain a constant temperature. Customer workstations in the office provide added convenience, and access to the site is available via Bluetooth, keypad, or mobile app. Additionally, five high-capacity lifts ensure easy movement throughout the facility.

Storage

King Robina Storage King Robina opened in October 2020. This facility offers five levels of storage, including 40 ground-floor units with an impressive 5.4-metre height, ideal for commercial customers needing extra vertical space. It also features three levels of humiditycontrolled storage housing 480 units, plus a non-humidity upper level with 178 units, totalling 698 units. Robina remains the only Storage King facility with humidity control on the south side of the Gold Coast.

VISY Boxes & More Golf Tournament

On day one of the 2024 Convention, VISY Boxes & More proudly sponsored the highly anticipated Golf Day at the prestigious Royal Pines - RACV Course on the Gold Coast. Despite the dramatic mix of thunder, lightning, and wild weather, the 28 participants showcased incredible skill and resilience, making it a truly unforgettable round of golf.

THE 2025 WINNERS WERE:

iBidOnStorage: Grant McNamee Southwell Lifts & Hoists: Hamish McGregor

Storage King Group: Martin Richards

Storage King Group: Michael Tate

SECOND PLACE:

QueAccess: Dale Fansa Oasis Storage: Simon Norris Cushman and Wakefield: Hugh Davies

KBH Group: Graham Moffitt

At the Gala Dinner, Sonja Becke from VISY Boxes & More congratulated the winners and expressed her excitement for next year’s event, sharing her hope to see more women hitting the course and joining in on the fun.

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• Truck/Trailer Hire Agreements

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• Letterheads

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GC24 Welcome Event: A Night to Remember!

Despite the rain threatening to steal the show, the Welcome Event made a smooth switch to the chic Surfers Pavilion. Not only did the undercover venue keep everyone dry, but also offered front-row seats to a breathtaking lightning display over the Gold Coast.

With laughter, great company, and the dramatic skies setting the scene, the evening truly captured the spirit of the GC.

Celebrating Women in Storage

What an inspiring afternoon as 50 incredible women in self storage came together for high tea at the JW Marriott, proudly presented by Storage King.

The event featured an engaging panel hosted by Nikki Lawson, Group General Manager – Self Storage & Fund Manager for Abacus Storage King, alongside industry leaders Caroline Plowman (CEO, National Mini Storage), Inara Gravitas (COO, Abacus Storage King), and Makala Ffrench Castelli (CEO, SSAA). Together, they delved into the opportunities and challenges for women in self storage, shared invaluable career advice, and explored how we can collectively shape a brighter and more visible future for women in the industry.

The room buzzed as women connected, networked, and shared stories. It was a memorable afternoon that concluded with attendees heading off to group industry dinners, inspired and ready to drive change in self storage.

Trade Show in the Spotlight

Wednesday night, the Trade Show floor became the heart of the event, offering attendees the chance to explore the latest innovations and engage with leading industry suppliers. With drinks in hand and conversations unfolding, the relaxed setting encouraged meaningful connections and fresh ideas.

A memorable midweek highlight, this gathering showcased the best of the industry.

Suits most roller-door and swing door profiles. Roller-door version shown.

The ProEdge Smart Latch simplifies door security for both operators and tenants with its next-generation Bluetooth technology that provides keyless access, automated rental possibilities, and overlocking functionality. This one latch is all that is needed to accommodate left or right latch mounting and is designed for both flat and corrugated doors. Tenants just need to swipe left on the app to unlock the latch.

BLUETOOTH CONNECTIVITY

Tenant access controlled through a next generation Bluetooth connection via the StorID mobile app.

TAMPER RESISTANT BREAKAWAY TAB

A breakaway tab, with onboard accelerometer, mitigates forced entry efforts and notifies both tenant and owner in real-time.

RRP per latch* Under

STORLOGIX CLOUD INTEGRATION

StorLogix Cloud connectivity through a robust mesh network provides operators with information on tenant access and overlocking capabilities.

BATTERY PERFORMANCE

A single lithium manganese dioxide battery performs up to three years. A “wake” function extends the battery life so the unit is not always “listening.”

State of the Industry 2024

SAA’s biennial State of the Industry 2024 is the most comprehensive research report on the self storage industry, exploring the current state and future outlook for self storage across Australasia. Here we highlight some of the key insights and in the coming months, we’ll be sharing more from the report in a range of formats to help translate this research into strategic actions for your business.

MARKET INSIGHTS

Economic recovery set to drive demand

Discretionary spending has been limited by cost-ofliving pressures but is projected to improve as interest rates decrease in 2025, supporting future demand. The subdued housing market is forecast to recover alongside rate cuts, boosting turnover and listings which are key demand drivers.

SSAA Industry Gauge keeps a positive score

The SSAA Storage Industry Gauge measures the strength of the market at a point in time. In 2024, the result is relatively consistent year-on-year, suggesting a stable self storage market. At 3.84, the result is just over half a point stronger than the 2023 result of 3.29.

The stronger 2024 result can be attributed to improved scores in new apartment completions (up 32%), increased residential sale volumes (up 9%) and a lower level of new self storage supply completions (down 12%).

Whilst the market has improved in 2024 due to several strengthening demand drivers, RevPAM growth has slowed considerably.

Further, much of the new self storage supply that was forecast for 2024 has been pushed into 2025.

A continued increase in residential sale turnover, the potential for increased discretionary spend, continued population growth and an increase in residential developments are likely to support self storage demand.

Transaction volumes on the rise

Market activity had slowed since the 2020/21 peak, but in 2024 transaction volumes have rebounded. This increase is driven by:

l Strong investor demand, making positive sale outcomes likely.

l Stable capitalisation rates, signalling a favourable market for sellers.

l Vendors anticipating trading conditions and subdued revenue growth ahead.

New supply trends

Record levels of self storage supply are anticipated from 2025 to 2027+ leading to a shift in market dynamics, especially in capital city markets where supply forecasts are the highest.

In 2024, 29 new facilities were completed, with six more expected by year-end, bringing the total to 35, just below the 38 initially forecasted but exceeding the 30 delivered in 2023.

Looking ahead, 2025 is set to be a pivotal year, with 62 facilities forecasted for completion.

More than half the projects in the current supply pipeline of 250+ are still in planning with metro markets set to see the majority of supply. Australia’s East Coast capital cities dominate, accounting for 125 proposed facilities, 46 of which are expected to complete in 2025. If all projects proceed, over 1.3 million sqm of storage space could be added to the market, but uncertainties remain, especially for projects still in early stages.

INDUSTRY INSIGHTS

Growth continues at a more sustainable pace

After a period of record growth, fee rate increases have stabilised at an average of 6% per annum. Across major markets in Australia and New Zealand, the average storage fee rate now stands at $380 per sqm annually—up $20 from $360 in 2023.

Occupancy rates have held steady at 87% (by area), down slightly from the 2022 peak of 91%. This consistency, coupled with ongoing fee rate growth, reflects a stable market.

RevPAM for stabilised assets in these markets is approximately $330 per sqm of available area, marking a 4% annual growth rate. While lower than recent years, this growth remains above inflation and is strong in the current environment.

Remote management gaining momentum

Technology is transforming self storage operations, with 25% of facilities now remotely managed—either by owneroperators (18%) or real estate agencies (6%). Another 12% of operators are considering transitioning to remote management, driven by operational efficiencies and customer demand for automation. While 7 in 10 customers find digital solutions like remote management appealing, the industry is lagging behind consumer expectations for fully automated experiences. 50% of operators surveyed plan to enhance process automation within the next year, signalling a shift toward more tech-enabled operations. This trend aligns with the broader push for streamlined, contactless customer experiences.

Alternative storage metrics and growth

For the first time, State of the Industry 2024 includes standalone metrics for the mobile storage market, and consumers insights for container storage operators. These alternative models are emerging as opportunities to capture untapped market segments, providing the core benefits of storage but at a more manageable price point for some customer segments.

Removing clutter continues to be the most compelling benefit of self storage

CONSUMER INSIGHTS

Blurring lines between business and personal use

Business storage usage has held steady at 16% since 2022, but the overlap between personal and business needs is becoming more pronounced. Operators report an 11% increase in customers using units for both purposes. Trade-related storage has risen by over 25%, indicating a shift from retail to trade economy use cases.

Engagement varies by usage drivers

Engagement levels differ significantly based on the drivers behind storage use. Personal users tend to have shorter stays, lower spending, and less frequent visits. In contrast, business users demonstrate higher engagement, with longer stays and greater spending. Mixed-use customers, combining personal and business needs, are emerging as an ideal customer type due to their moderate spend, longer tenure and high facility engagement.

What’s in storage

Current users store a diverse range of items, with household and furniture items leading the list. Sentimental items have risen sharply, from 32% in 2022 to 39% in 2024. Seasonal items remain a popular category, presenting an opportunity to educate consumers on the benefits of using self storage for seasonal storage.

Digital preferences shaping the industry

The shift to digital continues, with 90% of current users researching online before choosing a provider. Online sign-ups have grown by 50% since 2020, while in-person sign-ups have dropped by nearly 20%. Despite this trend, 51% of customers still prefer signing up in person, emphasising the need for a seamless digital and physical experience.

Price and location remain key drivers of choice

Price and location remain the top factors influencing choice, but secondary drivers like reviews, digital user experience, and website functionality are gaining importance.

FUTURE INSIGHTS

Economic pressures and evolving consumer behaviour

The housing crisis and cost-of-living pressures are major concerns for consumers, with 81% expecting further financial strain. While storage remains a “sticky” purchase, rate increases and tightened budgets are impacting customer retention. Interest rate cuts predicted for 2025 could improve discretionary spending, further supporting the self storage sector.

Operator optimism amid challenges

Operators remain optimistic, with 60% expecting improved financial performance in the next year. While 35% are concerned about discounting and market saturation, strong customer service and local reputation continue to drive success.

Stable growth ahead

Despite current economic challenges, the self storage market is well-positioned for stable growth. Population pressures, increased migration, and housing market recovery are expected to fuel demand. The surge in supply forecasted for 2025+ will introduce more competitive dynamics, particularly in capital city markets. The industry’s ability to adapt to consumer expectations and digital offerings will determine its longterm success.

With a blend of traditional and emerging storage models, evolving consumer preferences, and advancements in technology, the Australasian self storage industry is well placed to navigate challenges and capitalise on growth opportunities in the years ahead. l

Visit the SSAA Member Portal to download a range of data and research resources, including:

- The full SSAA State of the Industry 2024 report

- Report launch and highlights presentation from GC24

- Consumer insights dashboard and more

SSAA Awards for Excellence

The eagerly awaited 2024 SSAA Awards for Excellence took centre stage, proudly sponsored by VISY Boxes & More. The evening celebrated the remarkable achievements within our industry, highlighting outstanding performance and steadfast support of the sector.

A panel of distinguished industry leaders served as independent judges, Susan Phillips (former CEO of SSAA), Kathy MacDermott (former COO, Property Council of Australia), Adrian Kelly (independent chair of Audit, Finance and Risk for SSAA) and Pat Mulcahy (former industry valuer) who meticulously evaluated entries across various categories to unveil the deserving finalists and ultimate winners. The judging process proved challenging given the exceptional quality of entries that impressed the panel and underscored the remarkable accomplishments within the storage industry. Insider will share detailed stories of the winners and finalists throughout 2025.

EXCELLENCE IN COMMUNITY ENGAGEMENT

EXCELLENCE IN SUSTAINABILITY

EXCELLENCE IN INNOVATION

EXCELLENCE IN INDUSTRY

FACILITY OF THE YEAR (UP TO 150 UNITS)

Freestanding Goods Hoist

Our Freestanding Goods Hoist gives you the capability to lift goods of up to 3000 kg, to fifth floor heights. Our flexible design capabilities and local manufacturing means we can provide goods-only as well as goods and personnel hoists in a variety of platform finishes and other options, including custom designs for special applications

Features and Benefits

Goods only or goods and personnel

Cost effective alternative to a traditional lift

No lift shaft required

Installed external or internal to the building

1 day installation (clear access required)

Minimal pit and overrun required

Main Dimensions

Model

Platform L x W

Capacity

Enclosure Length

Enclosure Width

Pit Depth

x 1.5m

x 1.8m

Vertically opening doors offering clear access for any load

Low maintenance costs

Self diagnostic programmable logic control (PLC)

Internal power pack

Fully Compliant with AS 1418 Parts 1 & 8, AS 5246

Part 1, Classification A6, and all WHS regulations

x 1.8m

x 2.2m 1500kg 2620mm 2915mm 130mm SGH-2424

x 2.4m

2.98m x 2.4m 1500kg 3200mm 3065mm 130mm

FACILITY OF THE YEAR (150 – 500 UNITS)

FACILITY OF THE YEAR (OVER 500 UNITS)

BEST FACILITY EXPANSION OR UPGRADE

SERVICE MEMBER OF THE YEAR

MANAGER OF THE YEAR

Sponsored by Storman

KeepSafe Storage Balcatta

Tara has demonstrated exceptional dedication to customer service and financial performance over the past five years. Since becoming Senior Facility Manager in 2023, she has taken on responsibilities such as overseeing advertising, staff training, and managing daily operations in the General Manager’s absence. Her empathy, reliability, and strong work ethic make her a highly valuable asset to the team.

Tara actively engages in professional development through Group Management meetings and online training. She has implemented community initiatives, offering complimentary storage to local charities, enhancing brand visibility and attracting new customers. Her creative marketing strategies boost ancillary sales, while her personal touch in customer retention and afterhours support earns her positive reviews and fosters a welcoming atmosphere throughout the facility.

→ The judges were unanimous in their praise for Tara, particularly highlighting her responsible management of emergency situations and the outstanding commercial results she has delivered. A standout feature of Tara's personal marketing and customer experience efforts was her ability to spread goodwill through messaging across KeepSafe. Congratulations, Tara!

Rent a Space Self Storage Girraween

Under Farag’s guidance over the last four years, Rent A Space Girraween has achieved significant milestones, including record-breaking occupancy, strong revenue growth and a stellar Google rating that speaks volumes about customer satisfaction.

Farag consistently drives business growth while fostering a customer-centric environment. He promotes a positive, inclusive culture, mentors his team, and exhibits a strong work ethic. His warmth and humour make customers feel valued, while his generosity reflects his compassion. With a background in engineering and logistics, his experience in managing complex operations and problem-solving under pressure saw him seamlessly transition into self storage fifteen years ago. He maintains high operational standards, builds community connections and creates exceptional customer experiences, solidifying his reputation as a standout manager.

→ The judges were hugely impressed by Farag's ability to leverage his experience to proactively manage the facility and anticipate customer needs. His innovative approach to driving marketing support for retention, along with his renowned hospitality, were particularly noteworthy. Congratulations, Farag!

Tara White

Farag Marey

Paul McFadzien: A pioneer of self storage in New Zealand

Paul McFadzien’s journey into self storage began at the Bank of New Zealand, where he financed early large-scale facilities.

In 1995, he took a leap of faith to become Managing Director of National Mini Storage, a decision that marked the beginning of a groundbreaking era for self storage in New Zealand. Paul’s leadership saw the successful expansion of National Mini Storage’s portfolio to more than 10 high quality, investment-grade properties.

Paul was a tireless advocate for the sector. When multi-level storage was still a novel concept in the industry, Paul focused his advocacy efforts on pushing for council approval of prominent building signage, which delivered results for both National Mini Storage and other operators within the sector.

Along with his dedication to improving functionality and design standards, Paul’s banking background proved to be another great asset when he spearheaded strong financial management practices whilst at National Mini Storage – and at the same time fostered a collaborative work environment which remains a key strength of the company today.

Known for his focus on innovation and design, Paul’s work earned broader industry recognition, including the SSAA Facility of the Year Award for the Newmarket facility in 2018.

Beyond his operational achievements, Paul’s influence extended across the Tasman as he fostered collaboration between the Australian and New Zealand markets.

Recognising the value of consistent management practices across the industry, Paul, together with Mark Bateman, cultivated a strong connection between the New Zealand and Australian self storage sectors. Despite being part of competing brands, this strong duo were pivotal in establishing the SSAA as a transTasman organisation, growing membership in New Zealand and promoting SSAA best practice among operators.

In 2020, Paul retired as Managing Director of National Mini Storage. As a Non-Executive Director, Paul now enjoys advising on new projects and ensuring the continued success of National Mini Storage.

For over 30 years, Paul has diligently worked to set the gold standard for self storage development and management in New Zealand. His forward-thinking approach and belief in continuous innovation ensures he remains a respected and influential figure in self storage, and a deserving recipient of Life Membership of the SSAA. l

If it matters to them, it matters to you... and us!

We understand self storage and we’ve been working with SSAA members for two decades.

Our advice protects you and your business Contact us today to find out how.

Michael Tate: A leader with a transformational impact

Michael Tate’s self storage story began in 1993 when he joined Millers Self Storage as General Manager of Operations. With his keen marketing insight and strategic vision, Michael propelled Millers’ early campaigns, elevating both the company and the self storage industry to prominence.

In just five years, Michael could see the potential in the sector. In 2003, he co-founded Storage King alongside David Scanlen, transforming it into the first franchise model in self storage and one of Australasia’s largest self storage operators.

Michael’s visionary approach to turning what was initially a property-led business into a retail offering set the foundation for Storage King’s success. His passion for marketing, innovation and people led to pioneering advertising campaigns, pricing models, and customer service standards, solidifying Storage King as Australasia’s most recognisable self storage brand.

The speed of Storage King’s growth was unmatched at the time, with licensees investing in second and third stores, unlisted funds joining the brand to manage their

storage investments and institutional investors stepping up with larger portfolio management opportunities. His focus was never limited to his own endeavours. Michael has been influential in improving the standards and sophistication of the sector. His contributions to the SSAA are numerous, from training and presentations where he always shares his knowledge in a candid and generous way, to his contributions on the SSAA Board from 2008 – 2013.

After several transformational transactions, including the sale to Abacus Property Group, Michael guided Storage King to its most successful trading years, showcasing resilience and growth during unprecedented times.

After 26 years of expansive growth and longstanding partnerships, Michael leaves a lasting self storage legacy as he looks forward to his next chapter. His wealth of experience, entrepreneurial spirit and significant achievements in self storage have cemented his reputation as the Storage King and a deserving recipient of life membership of the SSAA. l

SSAA Life Members (L-R): Elaine Coote, Richard Whalan, Mark Bateman, Paul McFadzien, Liz Davies, Michael Tate, Sam Kennard, Dallas Dogger.

Another Successful SSAA Convention

From teeing off at the golf day to exploring cutting-edge facilities, the SSAA Convention delivered an unforgettable experience. Highlights included inspiring speakers, the bustling trade show, the lively welcome event, industry leaders’ dinners, a stylish cocktail party, and the glamorous gala evening.

Each moment celebrated connection, innovation, and collaboration, making this convention another triumph for the SSAA community. Here’s to the memories made and the industry connections and learning shared!

ELEVATE YOUR OPERATIONS

facilities to specify procedural aspects of needing to change the Agreement to be shorter and as talking points process, in a similar Main Points of been used

The 'Elevate Your Operations' workshop at GC24 provided operators with an overview of the latest industry guidelines and practical ways to implement these within the self storage businesses.

Here are four key takeaways that operators who attended the workshop were eager to implement as soon as they returned to the office:

1 Check agreement suite

Are you using the latest version of the Self Storage Agreement Suite for your facility?

For Australian members, that’s the 2023 Agreement Suite, and for New Zealand members it’s the 2022 Agreement Suite. In Australia, unfair contract term legislation is now in force and you should be using the latest agreement to meet these obligations.

Ensure you are using the right agreement for the right type of storage. You can choose from the standard self storage agreement, managed storage, mobile storage or vehicle storage templates. These documents are all available to download from the SSAA Member Portal.

2

Update facility rules

Are you providing customers with a copy of your facility rules upon move in?

The Facility Rules document enables facilities to specify the operational and/or procedural aspects of storing, without needing to alter the agreement. They are a great quick reference resource for your staff and your customers and help explain how to use your facility safely and in accordance with the agreement.

Use the Facility Rules as talking points during the sign-up process, n a similar manner to how the Main Points of Agreement may have been used previously.

The Facility Rules editable template is available to download from the

SSAA Member Portal, with highlighted sections for you to tailor to suit your facility and operations.

Get checking

How are you identifying customers and checking for problem storers?

A proactive approach to identity verification and integrating StorerCheck into your move in process helps to protect your business.

There are now a range of integrated, third party ID verification solutions available for operators to

undertake ID checks and limit the amount of personal data retained.

Storman customers can integrate AplyID, RapidStor/StorApp customers can integrate Stripe ID checks and operators looking for a standalone solution can adopt VerifiMe.

Learn more about the different approaches to ID verification in the SSAA Cyber Security and Information Management Guidelines available on the SSAA Member Portal.

StorerCheck continues to provide a valuable service to the sector, with more than 15,000 searches being

Practical Strategies Facility Signage

conducted for problem storers every month. On average, around 80 incidents are reported each month so it’s important to think about how best to integrate

StorerCheck into your business. There are a range of automations and integrations with self storage software providers, so much of the hard work is done for you!

Consider battery strategy

How are you managing battery risks in your self storage facility?

Operators need to seriously consider the risks that lithium-ion batteries pose to their facility. The latest SSAA Batteries in Self Storage guidelines provide information on the types of risks and hazards that batteries present, plus practical strategies for informing customers, safe disposal and more. There is a webinar available for viewing on the SSAA Member Portal.

These were just some of the key operational takeaways – it’s time to dust off that to-do list and put processes in place that not only elevate your operations, but importantly, protect your facility and your customers. l

AIM QUICK BUILD CONTAINERS:

Aim Quick Build Containers are the most versatile, quality solution for self-storage, warehousing or extra storage anywhere.

The containers come flat packed and can be assembled anywhere. Unlike shipping containers, Aim Quick Build Containers can be delivered to the back of a site, to an underground warehouse or assembled in a tight location. They can be joined, stacked, dismantled and relocated to suit your space requirements and changing needs.

Made with hot-dipped galvanised steel, Aim Quick Build Containers promise long-lasting quality. They come standard with oriented strand board floors, crane lifting lugs and forklift skids for easy movement. They also come with a rain gutter system to prevent water pooling on the roof, and with a key locking system with a separate T-Bar for a security padlock.

For more information or a quote, call Aim Hire on 03 9720 4455 email jdillon@aimhire.com.au or visit www.aimsitesolutions.com.au

Aim Quick Build Containers come in a range of sizes including 1x2m; 2x2m; 2x3m and 2x4m. Visit our website to download the exact dimensions.

ACCESS CONTROL, FIRE & SECURITY

PTI SECURITY SYSTEMS

T: Sales: 1300 798 860

Support: 1300 159 473

E: sales@ptistoragesecurity.com.au www.ptistoragesecurity.com.au

NOKĒ™ SMART ENTRY

T: +61 7 3865 1600

E: sales@janusintl.au www.janusintl.au/noke

AD-TECH Security

Adrian Rostirolla

T: 1300 306 090

E: adrian@ad-tech.com.au www.ad-tech.com.au

AlarmQuip Security Systems

Evan Richardson

T: 1300 552 520

E: admin@alarmquip.com.au www.alarmquip.com.au

Cobra Electric Fencing

Matthew Golland

T: +61 413 901 007

E: sales@cobraelectricfencing.com.au www.cobraelectricfencing.com.au

Digital Surviellance Solutions

Access Control, Fire & Security

Brett Archer

T: +61 3 8360 3055

E: brett@digitalss.com.au www.digitalss.com.au

Gallagher Group Limited

T: +64 7 838 9800

E: sales.nz@security.gallagher.com www.security.gallagher.com

Inside Out Security

Brendon Neal

T: +61 7 4243 6235

E: service@insideoutsecurity.com.au www.insideoutsecurity.com.au

Integrated Control Technology Limited

T: +64 800 428 111

E: sales@ict.co www.ict.co

Millennium Technology

Shane Goodall

T: 0800 724 376

E: info@millenniumtechnology.co.nz www.miltech.co.nz

OpenTech Alliance

T: +44 7825 557 826

E: eusales@opentechalliance.com www.opentechalliance.com

QueAccess Pty Ltd

Mike Bristol

T: 1300 783 222

E: info@QueAccess.com.au www.queaccess.com.au

Richmond Rolling Solutions

Kristal Maio

T: +61 3 9551 2233

E: sales@richmondau.com www.richmondau.com

Security Vision Networks

T: 1300 500 606

E: sales@secvision.com.au www.secvision.com.au/self-storage

Self Storage Security Ltd

T: +64 22 493 7700 www.selfstoragesecurity.nz

Sentinel Storage Security

Jason Keane

T: 1300 852 117/+61 3 9988 2035

E: sales@storagesecurity.com.au www.storagesecurity.com.au

StorAxxS

T: +61 7 3088 8091

E: support@storaxxs.com www.storaxxs.com

Trilect Automation Ltd

T: +64 9 271 2493

E: sales@trilect.co.nz www.trilect.co.nz

ANCILLARY SERVICES

CLEANING

Sweepers Australia Pty Ltd

Michelle Maxwell & Vaughan Rose

T: +61 3 9562 7533

E: info@sweepersaustralia.com.au www.sweepersaustralia.com.au

LOCKS

Lock Distributors Australia

Martin Coote

T: 1800 28 77 24

E: sales@lockdistributors.com.au www.lockdistributors.com.au

Rubik

Sebastian Kerekes

T: 1300 852 117

E: sales@storagesecurity.com.au www.rubikapp.com

LOGISTICS

IAS Logistics P/L

Kingsley Mundey

T: +61 2 8988 7507

E: kmundey@iaslogistics.com.au www.iaslogistics.com.au

PACKAGING

VISY BOXES & MORE

Sonja Becke

T: 13 84 79

E: vbm_vic@visy.com.au www.boxesandmore.com.au Branches across AUS and NZ

PRINTING

Homestead Press

Ingrid Nammensma

T: +61 2 6299 4500

E: printing@homesteadpress.com.au www.homesteadpress.com.au

STORAGE AUCTION

iBidOnStorage

Brennan McLoughlin

T: +61 2 4302 0605

E: info@ibidon.com.au www.ibidonstorage.com.au

TELECOMMUNICATION

IGD Computer Solutions Pty Ltd

T/A 3SIP Services

Orhan Guzel

T: 1300 843 256

E: sales@igd.com.au www.3SIPServices.com.au

URL Networks

Ashley Breeden

T: 1300 331 178

E: support@url.net.au www.url.net.au

DESIGN & CONSTRUCTION

JANUS INTERNATIONAL

AUSTRALIA

Stephen Boxall

T: +61 7 3865 1600

E: sales@janusintl.au www.janusintl.au

STORCO STORAGE SYSTEMS

Jonathan Layton

T: +61 2 6391 2800

E: sales@storco.com.au www.storco.com.au

B&D Doors

Lee James

T: +64 21 360 396

E: lee.james@bnd.co.nz www.bnd.co.nz

BJB Architects Pty Ltd

T: +61 2 8970 5417

E: barry@bjbarchitects.com.au www.bjbarchitects.com.au

Bruac Design

Michael Bruton

T: +61 416 352 057

E: admin@bruacdesign.com.au www.bruacdesign.com.au

Cloustruct Pty Ltd

Robert Clouston

T: +61 409 726 789

E: bobby@cloustruct.com.au www.cloustruct.com.au

Datum Group Constructions

John Clarke

T: +61 2 9789 1018

E: services@datumgroup.com.au www.datumgroup.com.au

DG Building Concepts

John Clarke

T: +61 431 402 843

E: john@buildingconcepts.net.au www.buildingconcepts.net.au

Gliderol Garage Doors

Tom Ainscough

T: +61 8 8360 0000

E: sales@gliderol.com.au www.gliderol.com.au

Indecon Pty Ltd

T: +61 8 6209 5432/+64 7 809 4003

E: info@indecon.com.au www.indecon.com.au

RegisBuilt Goup

Anthony Regis

T: 1300 388 224

E: info@regisbuilt.com.au www.regisbuilt.com.au

Storcad Pty Limited

Javier Rezzonico

T: +61 447 566 988

E: info@storcad.com.au www.storcad.com.au

Storcon

Stephen Fitzgerals

T: +64 21 547 077

E: stephen@storcon.nz www.storcad.com.au

Storform Pty Ltd

Oscar Keddy

T: +61 407 271 212

E: oscar@storform.com.au https://www.storform.com.au

Structor Projects Pty Limited

Shayne White

T: +61 2 6331 5428

E: shayne@structorprojects.com.au www.structorprojects.com.au

Taurean Door Systems

Vikram Indugula

T: +61 3 9721 8366

E: Vikram.Indugula@stramit.com.au www.taureands.com.au

Total Construction Pty Ltd

Steven Taylor

T: +61 2 9746 9555

E: stevet@totalconstruction.com.au www.totalconstruction.com.au

DIGITAL SERVICES

Big Budda Boom Pty Ltd

Andy Pudmenzky

T: 1300 660 937

E: info@bigbuddaboom.com.au www.bigbuddaboom.com.au

Digital First

Robbie Cameron

T: +27 216-713233

E: info@digitalfirst.co.uk www.digitalfirst.co.uk

Jigsaw Ensemble Pty Limited

Chinthaka Mampitiya

T: +61 413 440 086

E: chinthaka@jgsw.com.au www.jgsw.com.au

R6 Digital

Michael Dogger

T: +61 7 3889 9822

E: sales@r6digital.com.au www.r6digital.com.au

StorNow Digital

Gavin Koorey

T: +61 2 9432 2880

E: gavin@stornowdigital.com www.stornowdigital.com

Unwired Logic

Aaron Farney

T: +81 034 588 4511

E: info@unwiredlogic.com www.unwiredlogic.com/en

INSURANCE SERVICES

AON Risk Services

Darren Clauscen

E: darren.clauscen@aon.com

T: +61 2 9253 8350 www.business-insurance.aon. com.au/insurance-for-otherprofessionals/self-storage-insurance

AON Risk Services New Zealand

Jeffery Nathan

E: jeffery.nathan@aon.com

T: 0800 266 276 www.aon.co.nz

Arete Risk & Insurance Solutions

Joel Morrell

T: +61 475 744 111

E: joel.morrell@areterisk.com.au www.areterisk.com.au

Australian Risk Applications Pty Ltd

T: +61 2 9007 2491/+61 425 377 315

E: samantha@austrisk.com www.austrisk.com

Aviso Broking

T: +61 2 9007 2491/+61 425 377 315

E: gage.hanlen@avisobroking.com.au www.avisobroking.com.au

Jensten London Markets Limited trading as Basil Fry

Adam Kellaway

T: +44 74 1586 8590

E: adamk@basilfry.co.uk https://basilfry.co.uk

Midland Insurance Brokers Australia

Gilda Mihran

T: 1300 306 571

E: storage@midlandinsurance.com.au www.midlandinsurance.com.au

Self Storage Insurance Australia (SSIA)

Jackson Wall

T: 1300 47 7662

E: storesafe@ssia.au www.ssia.au/facility-approval

Storage Secure

Joel Morrell

T: +61 475 744 111

E: Joel.morrell@avisospecialty.com.au www.avisospecialty.com.au

Wallace Mclean Limited Insurance Brokers and Risk Advisers

Simon Keenan

T: +64 9 358 7233

E: simon@wmmi.co.nz www.wallacemclean.co.nz

LIFTS & HOISTS

SOUTHWELL LIFTS & HOISTS

Hamish McGregor

T: +61 2 4655 7007

E: sales@southwell.com.au www.southwell.com.au

Loadmac Pty Ltd

Chris Walker

T: +61 431 281 108

E: chris.w@loadmac.com www.loadmac.com

Safetech Lifts & Hoists

Tony Krlevski

T: +61 3 5127 4566

E: sales@safetech.com.au www.safetech.com.au

MANAGEMENT SERVICES

Kennards Self Storage Management Services

Fiona Harding

T: +61 2 9764 9815

E: fiona@kss.com.au www.kss.com.au

Pioneer Performance

Leigh Thewlis

T: 1300 857 903

E: admin@pioneerperformance.com.au www.pioneerperformance.com.au

Storage King Management Services

Martin Richards, Australia/ New Zealand

T: +61 2 9436 6200

E: martin@storageking.com.au www.storageking.com.au

StoreLocal

Mark Greig

T: 1300 099 022

E: partners@storelocal.com.au www.storelocal.com.au

PROFESSIONAL SERVICES

Action OHS Consulting Pty Ltd

Craig Salter T: 1300 101 647

E: craig.salter@actionohs.com.au www.actionohs.com.au

Bishop Collins Pty Ltd

Phillip Keenan

T: +61 2 4353 2333

E: mail@bishopcollins.com.au www.bishopcollins.com.au

Gallagher Accountants

Michael Gallagher

T: 1300 263 260

E: michael@gallagheraccountants.com.au www.gallagheraccountants.com.au

HR Central

Cath Nicholson

T: 1300 717 721

E: cath.nicholson@hrcentral.com.au www.hrcentral.com.au

Hunt & Hunt Lawyers

Tony Raunic

T: +61 3 8602 9200

E: traunic@huntvic.com.au www.hunthunt.com.au

Sharp Accounting

Ewen Fletcher

T: +61 3 5338 7100

E: ewen@sharpac.au www.sharpaccounting.com.au

Storage Finance Co.

Mick Kuzmanoski

T: +61 402 653 733

E: mick@sfco.au www.storagefinance.com.au

Suncorp Bank

Steve Hammond

T: 131 155

E: steven.hammond@suncorp.com.au www.suncorp.com.au

The Brokerage

Troy Williamson

T: +61 476 767 626

E: troy@thebrokerage.au www.thebrokerage.au

REAL ESTATE & VALUERS

CBRE Limited

Sam Scott

T: +64 9 355 3333

E: sam.scott@cbre.com www.cbre.co.nz/self-storage

(continued next page)

CBRE

Dylan Adams

E: dylan.adams@cbre.com www.cbre.com.au/real-estate-services/ directory/valuation-advisory-services

Collins & Associates

Malcolm Collins

T: +61 3 8456 5134

E: malcolm@malcolmcollins.com www.malcolmcollins.com

Cushman and Wakefield

Dominic Morley

T: +61 2 8243 9999

E: dominic.morley@cushwake.com www.cushmanwakefield.com/ en/australia/services/valuationadvisory-services/self-storage

Four Leaves Property

Linda Sharkey

T: +61 3 9070 2979

E: info@fourleaves.property www.fourleaves.property

Highway Frontage Specialist

Estate Agents

Matt Walsh

T: 1300 661 950 +61 3 9944 9350

E: matt@highwayfrontage.com.au www.selfstoragerealestate.com.au

HMW Real Estate Advisory

T: +61 7 3832 6455

E: rossp@hmwrea.com.au www.hmwgroup.com.au/financialservices/real-estate-advisory m3property

Jeremy Hoffman

T: +61 7 3620 7900

E: Jeremy.hoffman@m3property.com.au www.m3property.com.au

Norling Consulting Pty Ltd

Jon Norling

T: +61 7 3236 0811

E: jon@norling.com.au www.norling.com.au

Savills Valuations Pty Ltd

Chris Noseda

T: +61 422 473 044

E: chris.noseda@savills.com.au www.savills.com.au/services/ valuation-and-advisory.aspx

Self Storage Advisory Australia

Stefan Kulas

T: + 61 478 900 416

E: stefan@selfstorageadvisory.com.au www.selfstorageadvisory.com.au

SOFTWARE SOLUTIONS

STORMAN SOFTWARE PTY LTD

T: +61 7 3319 1522

STORMAN NEW ZEALAND

T: +64 9 280 3393

E: sales@storman.com www.storman.com

Alyta Pty Ltd

Adrian Cassimaty

T: +61 3 8740 1146

E: info@alyta.com www.alyta.com

Centreforce Technology Group Pty Ltd

Dallas Dogger

T: +61 7 3889 9822

E: sales@centreforceit.com.au www.centreforceit.com.au

Sitelink

Michael Dogger

T: +61 7 3889 9822

E: support@sitelinksoftware.com.au www.sitelinksoftware.com.au

Storeganise

Miles Davison

T: +1 416 639 0873

E: hello@storeganise.com www.storeganise.com

Storesync

Nick Scanlen

E: sales@storesync.co www.storesync.co

STORAGE CONTAINERS

UNIVERSAL STORAGE CONTAINERS (USC)

Shay McQuade

T: +61 438 256 541

E: shay.mcquade@universalstorage containers.com www.universalstoragecontainers.com

AIM Quickbuild

Jason Dillon

T: +61 3 9720 4455

E: jdillon@aimhire.com.au www.aimsitesolutions.com.au

Boxwell

T: +1 303 317 5850

E: sales@boxwell.co www.boxwell.co

Contained Australia Pty Ltd

Rob Williscroft

T: +61 430 073 522

E: rob@containedaustralia.au www.containedaustralia.au

Portable Storage Box Company

Al White

T: +1 800 264 161

E: alan@portablestoragebox.com www.portablestoragebox.com

United Rentals Australia Pty Ltd T/A

Royal Wolf Trading

Craig Baker

T: +61 2 9482 3466

E: removals@royalwolf.com.au www.royalwolf.com.au

NEW MEMBERS

AUS FACILITY OVER 50

3B Self Storage

KANGAROO FLAT VIC 3555

E: finn@bigpond.net.au

Caravans and Motorhomes Pty Ltd

HEATHERBRAE NSW 2324

E: info@jayconewcastle.com.au

Green Cube Self Storage

SOUTH NOWRA NSW 2541

E: crpdgroup@outlook.com

Storage King Coolangatta

TWEED HEADS NSW 2485

coolangatta@storageking.com.au

Storage Society

FORESTDALE WA 6112

E: info@storagesociety.com.au

Urban Self Storage AU

BUNBURY WA 6230

E: bunbury@urbanselfstorage.com.au

Yamanto Self Storage YAMANTO QLD 4305

E: monique@wmademolition.com.au

AUS FACILITY UNDER 50

Lockaway Storage

GEPPS CROSS SA 5094

E: nick@aretzisgroup.com.au

McCombe Road Self Storage DAVENPORT WA 6230

E: kelliemcooper1@gmail.com

Storage North GNANGARA WA 6077

E: admin@storagenorth.com.au

AUS PROVISIONAL

David Elliott

E: leasing@novena.com.au

Hammonia Developments

E: jia@hammonia.com.au

Hotak Chow

E: hotak.chow@newhollanddynamics.com

James Mclennon

E: emintie8868@gmail.com

Mavenstone Project Management

E: michael@mavenstone.com.au

Michael Rehbein

E: michael@littlewishes.au

Michael Watson

E: mw37786@gmail.com

Stuart Faulkner

E: stuart@tumble.club

The Property Trust

E: tamara.lloyd76@gmail.com

AUS SERVICE-SUPPLIER

Datum Group Constructions

MINTO NSW 2566

E: services@datumgroup.com.au

Storage Finance Co.

MORTDALE NSW 2223

E: mick@sfco.au

StorNow Digital

GALSTON NSW 2159

E: gavin@stornowdigital.com

NZ FACILITY OVER 50

Supa Storage

TAURIKO 3171

E: rwbraithwaite@xtra.co.nz

NZ FACILITY UNDER 50

Store-X

AUCKLAND 0993

E: info@storex.co.nz

NZ PROVISIONAL

Max Wolvekamp

E: maxwolvekamp@icloud.com

NZ SERVICE-SUPPLIER

Storcon

SYDENHAM CANTERBURY 8013

E: stephen@storcon.nz

Trilect Automation Ltd

AUCKLAND 2025

E: sales@trilect.co.nz

Unlock the power of State of the Industry data: Introducing the SSAA Consumer Insights Dashboard

For the first time, we’re putting the full power of our industry-leading research directly into your hands. Our new SSAA Consumer Insights Dashboard is designed to empower self storage owners and operators with the data needed to make smarter, data-driven marketing and customer experience decisions.

This new dashboard series allows you to explore our comprehensive consumer research datasets collected since the inception of our State of the Industry reporting, giving you valuable insights into your local region.

With the ability to filter by year (2020, 2022, and 2024 datasets included), location, customer type (business or personal), and storage mode (self storage, container storage, or mobile storage), the dashboard offers unprecedented access to our market intelligence.

These insights are a marketer’s dream—high-quality, nationally representative research (for Australia and New Zealand), conducted at a scale that would typically require a significant investment beyond the average marketing budget of a self storage business. The SSAA Consumers Insights Dashboard enables you to uncover trends, identify opportunities, and refine marketing strategies.

This is just one example of the benefits your membership delivers. By making these insights available via the SSAA Member Portal, we’re ensuring that operators of all sizes can harness the power of our data. Whether you’re looking to enhance your local marketing campaigns, tailor services to customer needs, or identify growth opportunities, the SSAA Consumer Insights Dashboard should be your first research step.

We can’t wait to see how you use these new insights to elevate your business. Log in to the SSAA Member Portal to explore the dashboard and unlock the potential of our self storage specific consumer insights!

140 Insider

ForallSSAA Memberswe’ve

Michael Alafaci Chairman SSAA

Makala Ffrench Castelli CEO SSAA

Lessons and highlights from GC24

Millennials, migration and the spare bedroom

REMOTE MANAGEMENT IN SELF STORAGE

Remote management: The next frontier for self storage

Staying compliant in a changing self storage industry

How innovation creates impact in self storage

Operational success: Balancing people and profit

Brand first, marketing second

The key to strong teams? People-first leadership

ELEVATING SELF STORAGE AS AN ASSET CLASS

Lessons in growth from a global storage leader

How self storage is evolving into a competitive asset class

Harnessing AI for self storage

REFLECTIONS FROM HIS REIGN

Reflections on his reign

A wipeout is just the beginning

Celebrating innovation, elevation and integration

Facility Tours

StoreLocal Pacific Pines

Storage

VISY Boxes & More Golf Tournament

GC24 Welcome Event: A Night to Remember!

Celebrating Women in Storage

Trade Show in the Spotlight

State of the Industry 2024

MARKET INSIGHTS

SSAA Industry Gauge keeps a positive score

Transaction volumes on the rise

New supply trends

INDUSTRY INSIGHTS

Remote management gaining momentum

Alternative storage metrics and growth

Removing clutter continues to be the most compelling benefit of self storage

CONSUMER INSIGHTS

Price and location remain key drivers of choice

FUTURE INSIGHTS

Operator optimism amid challenges

Stable growth ahead

SSAA Awards for Excellence

EXCELLENCE IN COMMUNITY ENGAGEMENT

Sponsored by USC

EXCELLENCE IN SUSTAINABILITY

Sponsored by PTI Security

EXCELLENCE IN INNOVATION

Sponsored by Storco

EXCELLENCE IN INDUSTRY

Sponsored by Janus Australia

FACILITY OF THE YEAR (UP TO 150 UNITS)

Sponsored by Southwell Lifts & Hoists

Freestanding Goods Hoist

Features and Benefits

Main Dimensions

FACILITY OF THE YEAR (150 – 500 UNITS)

FACILITY OF THE YEAR (OVER 500 UNITS)

BEST FACILITY EXPANSION OR UPGRADE

SERVICE MEMBER OF THE YEAR

MANAGER OF THE YEAR

KeepSafe Storage Balcatta

Rent a Space Self Storage Girraween

Paul McFadzien: A pioneer of self storage in New Zealand

Michael Tate: A leader with a transformational impact

Another Successful SSAA Convention

ELEVATE YOUR OPERATIONS

2

Get checking

Practical Strategies Facility Signage

AIM QUICK BUILD CONTAINERS:

ACCESS CONTROL, FIRE & SECURITY

ANCILLARY SERVICES

CLEANING

LOGISTICS

PACKAGING

PRINTING

TELECOMMUNICATION

DIGITAL SERVICES

INSURANCE SERVICES