Museum souvenirs can tie back to the attraction in bold ways.
A WILD ADVENTURE IN THE SMOKIES
Rainforest Adventures gives visitors a multitude of options to commemorate their experience.
THE A TO Z MINERAL SHOP EXPERIENCE
This store stocks every rock, gem and mineral under the sun.
COVER STORY
Exclusive souvenirs and specialty memorabilia give visitors a selection of gifts across price points to “Remember The Alamo.”
AMERICA’S MOST TRUSTED PUBLICATION FOR THE SOUVENIR & RESORT GIFT INDUSTRY | MARCH-APRIL 2025
KEEPING HISTORY alive
COVER STORY
The Alamo Gift Store helps to keep history alive through its merchandise. Exclusive souvenirs and specialty memorabilia give visitors a selection of gifts across price points to “Remember the Alamo.”
SOUVENIR FOCUS:
Museum Gift Shops
Museum souvenirs help visitors take a piece of their experience home with them while also supporting the missions of the attractions.
EDITOR’S LETTER
Creating lasting impressions through retail is an important job.
RETAILER ROADMAP
Discover the stores featured in this issue.
FRESH IDEAS
Space; collegiate; woodland creatures; desert; and Americana.
NEWS BRIEFS
Industry organizations fundraise for California wildfire relief efforts.
ATTRACTION ACTION
Know your gift shop’s sales per square foot for success.
SAVVY SHOPKEEPING
Become a must-visit gift shop by hosting events.
TREND TALK
Find souvenirs to celebrate America’s 250th anniversary in 2026.
TRADE SHOW CALENDAR
Make plans to attend these upcoming trade shows.
TRADE SHOW NEWS
Coverage from past and upcoming trade shows.
PRODUCT SHOWCASE
Get fresh new product ideas for your store.
AD INDEX
Easily locate an advertiser’s ad and website. 8 12 14 26 32 34 36 74 76 78 80 38 50
SPECIAL REPORT: 2025 Travel Forecast
Travelers want unique landscapes, nostalgia and wellness experiences.
NEXT EXIT: The Mushroom Cap
Customers have a ‘fun’gi time at The Mushroom Cap in Kennett Square.
RETAILER SPOTLIGHT: Amazon Traders Gift Shop
The gift shop ties product displays to popular zoo exhibit encounters.
THEME FOCUS: Southwest
This shop in Old Town Scottsdale is known for its southwest souvenirs.
MERCHANDISING: Rocks, Gems & Minerals
A to Z Mineral Shop is a goldmine for rockhounds and curious customers.
SUNSHINE AWARD: Houston Zoo Store
The Love One, Give One campaign brings cheer (and plush) to sick kids.
An important job
Afew years ago, I went on a business trip to San Antonio for a couple of days and decided to squeeze in some sightseeing. My colleagues and I walked a few blocks from our hotel to The Alamo. If you’ve never been to San Antonio, The Alamo just happens to be right in the middle of that city surrounded by other more modern buildings that have been built up around it.
It was nothing less than remarkable to see in person, and you could easily put yourself in the shoes of the people who were there defending the Alamo. It is certainly a must-see spot for history buffs.
And as you will read in this issue’s cover story beginning on page 38, they are doing an outstanding job stocking the store with uniquely personal items that capture that profound piece of Texas history.
The rest of this issue is also filled with stories of gift shops across the country that are finding ways to bring the attraction they serve to life with the products inside their gift shops, including zoos and museums. There’s also Scottsdale Southwest, which has an appropriate mix of southwest and cowboy vibes for its location in the Phoenix suburb, featured on page 62. Some stores also capture memorable experiences like A to Z Mineral Shop’s eclectic mix of fossils and rocks, which you can read about on page 68.
The folks who own or operate these gems in their communities know what an important job they have in memorializing an experience. So do you. I hope by reading their stories you will be inspired and motivated to elevate your store’s aesthetics, offerings and customer service to give guests who visit your destination in 2025 their best experience yet. And if you do that, the sales will be sure to follow! SGN
— Kristin Ely
KAREN CARR Publisher & Creative Director karen@breakwallpublishing.com
Souvenirs, Gifts & Novelties interviews retailers in popular destinations all over the United States. These are the stores featured in the March-April 2025 issue.
A to Z Mineral Shop at Nature’s Art Village
Oakdale, CT
Brandon Hawkey
Houston Zoo Shop Houston, TX
Bennie Schuchart
New Bedford Whaling Museum
New Bedford, MA
Julie O’Boy
Rainforest Adventures Sevierville, TN
Amanda Wilson
Sacramento History Museum
Sacramento, CA
Heather Reynolds
Science Museum of Minnesota
St. Paul, MN
Kate Johnson
Scottsdale Southwest Scottsdale, AZ
Joy Weber
Adam Weber
The Alamo San Antonio, TX
Sheila Mayfield
Renee Hays
The Mushroom Cap Kennett Square, PA
Kathi Lafferty
Galactic goods
1. Streamline Imagined: Outer space 10-in-1 color ballpoint pen, www.streamlinenyc.com; 2. Jessica Frasz: Space-themed kids’ birthday card, www.jessicafrasz.com; 3. Lantern Press: Actually It Is Rocket Science canvas tote bag, wholesale.lanternpress.com; 4. Nature Planet: 10-inch plush Rocket GOGO and 11-inch Astronaut XOXO doll, www.natureplanet.com; 5. Oooh Yeah!: Spaced Out socks, www.ooohyeah.com; 6. LuxCups Creative: Bright retro rocket enamel pin, www.luxcups.com; 7. CoTa Global: Sparkling rhinestone astronaut charm, www.cotaglobal.com; 8. Denik: Space dino notebook, www.denikwholesale.com; 9. GeoCentral: Outer space dig kit, www.geocentral.com.
Campus vibes
1. Artisan’s Inc.: MSU Spartans Green A-Team hoodie, www.artisansinc.com; 2. Bogg Bag: University of Kentucky Wildcats Baby Bogg Bag, www.boggbag.com; 3. SDS Design: Penn State car magnets, www.sdsdesign.com; 4. catstudio: Duke University embroidered pillow, www.catstudio.com; 5. Kendrick Home: 18-inch by 18-inch University of Minnesota football stadium sketch, www.kendrickhome.net; 6. Storm Striker Art by Justin Patten: Purdue University waterproof vinyl sticker, www.stormstriker.com; 7. Happy by Rachel: “Saturdays are for football and tailgates” reusable party cups, www.happybyrachel.com; 8. StadiumSpot: Clemson University keychain, www.stadiumspot.com; 9. Baseball BBQ: Tennessee “pickoff” bottle opener, www.baseballbbq.com.
Forest friends
Woodland magic comes to life with these adorable forest dweller finds.
1. kittd: Forest Friends Tic-Tac-Toe on the go, www.kittdwholesale.com; 2. Violette Stickers: Mushroom woodland critter stickers, www.violettestickers.com; 3. Doodle Pants: Woodland fawn shirt, www.doodlepants.com; 4. Bellzi: Hedgi the Hedgehog plush toy, www.bellzi.com; 5. GP Originals: Della the Deer compact mirror, faire.com/direct/gporiginals; 6. Hopper Studios: Hopper Studios keychain of Felix the Fox, www.hopperstudios.net; 7. Little Critterz: Miniature porcelain hedgehog figure, www.littlecritterz.com; 8. First and Main: Floppy Friends 7-inch fawn plush toy, www.firstandmain.com; 9. Bucket Wonders: Wood postcards featuring woodland critters (postcard image is copyrighted), www.bucketwonders.com.
Cactus cool
1. Barry-Owen Co. Inc.: Blown glass cactus ornament with string lights, www.barryowen.com; 2. Aurora World: Aurora Palm Pals5-inch Prickles cactus plush, www.auroragift.com; 3. Tourist Courts: Saguaro Desert Delight postcard, www.touristcourts.com; 4. Impulse Souvenirs: Desert museum bottle opener, www.impulsesouvenirs.com; 5. What’s the Point? The Cactus Card Game: The Cactus Card Game, www.thecactuscardgame.com; 6. Lipco: Green cactus name-drop shot glass, www.lipco.biz; 7. Uncommon Flame: Cactus soy candle, www.uncommonflame.com; 8. Cape Shore: Santa of Saguaro resin ornament, www.cape-shore.com; 9. Lazy One: Stuck in Bed cactus crew socks, www.lazyone.com.
Hooray USA
Salute the stars, stripes and spirit of America with these patriotic finds.
1. Impressions2: America Blue sign, www.impressions2.com; 2. Brooks Medals and Awards: Lapel pin, www.brooksmedals.com; 3. Pink Pineapple Shop: The Rose Flag Sweater in white, www.pinkpineappleshop.com; 4. Pennybandz: Eagle and flag tri-fold pressed penny book, www.pennybandz.com; 5. Fiesta Toy: Sitting white bear with American flag ribbon, www.fiestatoy.com; 6. Lemon & Line: Ensign trucker hat, www.lemonandline.com; 7. Simply Southern: Americana style polo, sweater and comfort crew, www.simplysouthern.com/wholesale; 8. Better Magnets: USA flag magnet, www.bettermagnets.com; 9. The Muddy Dog: Patriotic tote mug, faire.com/direct/themuddydog; 10. Nelson’s: God Bless America keychain, www.nelsongiftswholesale.com.
Creating warm feelings and tangible memories
Tangico’s product options are aplenty, and its feel-good nature is also abundant.
It’s not often you get the warm fuzzies from a wholesale company from the very first interaction. But Tangico and its team will put a smile on your face from the moment you dial their number and hear their unconventional greeting. And their warm customer service only gets better from there.
Located in an old car factory in the heart of Pontiac, Michigan, that has been converted into space for artisans, upholsterers, and woodworkers, owners Jennifer Garrison and Sue Kinch, have found their calling. It all began with an engraved wine stopper that stood out for its innovation, giftability, and customization qualities, even winning a Global Innovation Award and a Best New Product Award at the trade shows where it debuted over a decade ago.
“The wine stopper started the whole thing and then we thought, ‘What else can we engrave?’” explains Kinch.
The product assortment grew from there and was developed based
on customer requests. Now, the sky’s the limit with the number of customizable products and designs to choose from. The company’s top sellers are wine stoppers, coasters, ornaments, and magnets.
FINDING THEIR NICHE
“Our niche has become name-drop and custom products with no set-up fees and reasonable minimums,” Kinch says. Items ship in seven to ten days. Orders also include free point-of-purchase displays that maximize the profit per square foot.
The company has gone from one engraving machine to eight to meet customer requests and has field
reps throughout the United States. Customers range from museums, ski resorts, campgrounds and even the U.S. House of Representatives.
NARROWING THE DECISIONS
Because there are many options to choose from, Kinch says working with a rep or calling the shop directly is helpful.
“We can help customers narrow things down and tell them what we’ve found that works based on past sales. We can make it easy for buyers,” explains Kinch. A customer can go with an existing design and simply add a name drop or Tangico can help them develop an entirely custom design.
“You are not going to find what your selling next door at another retailer,” Kinch says.
With hundreds of products and thousands of designs to choose from, including name-drop and custom options, Tangico can help create gifts unique to your store.
Tangico owners Jennifer Garrison and Sue Kinch believe in having fun while focusing on providing the best quality.
Products sell at retail-friendly price-points. Tangico’s average customer typically reorders four times a year.
A PERSONAL TOUCH
e atmosphere at the warehouse is light-hearted. In addition to the entertaining greeting, the engraving machines are all named a er women who have inspired Garrison and Kinch.
And the good feels don’t stop there. e company hires some of its employees from Grace Centers of Hope, one of the largest faith-based, long-term life skills programs in southeast Michigan.
“We hire the homeless and people with disabilities, which gives us an eclectic team. Processing, engraving
and shipping your orders helps employees restore self-esteem and get back on their feet,” says Kinch. “It is a really nice culture.”
Another nice thing about doing business with Tangico is the relationships that are built with the team in Pontiac. “Our reps and our buyers know us by name and know what each of us does here,” says Kinch.
AT ITS CORE
Tangico’s core values include Accountability, Best E ort, Continuous Improvement, Have Fun, Teamwork, and Respect. A poster with these six values hangs from a wall inside the warehouse along with an explanation of each for all employees to see.
“We do what we say we are going to do, and we have fun doing it,”
explains Kinch.
But at the end of the day, Kinch wants people to know that Tangico’s goal is to provide retailers with a way for customers to remember their trips. “We make memories and feelings tangible.”
Billy manages shipping and handling for Tangico where he gains valuable life skills and self esteem.
A.T. Storrs turns 50 years old
A.T. Storrs, a wholesale supplier to the travel retail industry, is celebrating its 50th anniversary in 2025. The Vancouver, British Columbia, company began quite humbly in 1975 in Andy Storrs’ Vancouver apartment. “It was a real mom-andpop beginning,” says son Ian Storrs, now president of the family business that is based in a 25,000-square-foot facility in British Columbia.
A.T. Storrs’ selection and retail packages evolved over the years. Recognizing a demand for artisan souvenirs, in 1991 A.T. Storrs introduced its Wild Pearle line of abalone jewelry. After several acquisitions, the company has also expanded to offer a variety of souvenirs, such as keychains, magnets and more.
Looking ahead, Storrs says the company is working on a new line of Northern Lights metal jewelry that debuts in March. The company also plans to host a party at the IGES trade show in November in honor of its anniversary.
Storrs says, “We are grateful and humbled, and we feel happy the business has been going strong for this long and continues to be successful.”
Industry organizations fundraise for California wildfire relief efforts
In response to the wildfires in Southern California that destroyed thousands of acres of land, including homes and businesses, industry organizations such as Heart on Main Street and Gift for Life have organized fundraisers to help.
Heart on Main Street, a nonprofit organization focused on helping independent retailers, launched its From Ashes to Action Campaign to help provide direct support to independent retailers impacted by the Southern California wildfires. The organization plans to use donations to provide retailers with grants to reopen as well as education and mentorship programs to guide them through rebuilding.
Heart on Main Street also hosted a fundraising event during Atlanta Market at AmericasMart in partnership with the rep group, The Link Companies, which raised $40,000 to support small businesses affected by natural disaster, including those in Southern California.
Additionally, Gift for Life is rallying the gift and home industry to support World Central Kitchen’s Southern California wildfire relief efforts through a series of at-market fundraising events during the 2025 winter markets in Dallas, Atlanta, Las Vegas and New York City. World Central Kitchen’s relief team has helped to provide immediate relief to impacted families and first responders by distributing fresh meals, water and sandwiches in Southern California.
ANDMORE launched a “United for California” campaign, which includes a $10,000 donation to World Central Kitchen, on-campus signage and donation QR codes across its Atlanta Market and Las Vegas Market campuses, along with additional tenant outreach to drive support.
Jon Pertchik, CEO of ANDMORE, shares, “We believe in the power of community and are committed to doing our part to help families and first responders during this difficult time.”
GeoCentral acquires Red Carpet Studios
GeoCentral, a leader in the wholesale gift industry, has acquired Red Carpet Studios, a brand specializing in garden decor, home accents and holiday giftware.
For over 45 years, GeoCentral has been a source of trendy gifts and decor. The company is known for its children’s enrichment kits, crystal jewelry, displays and more. With the addition of RCS Gifts, GeoCentral expands its portfolio to include garden decor, wind chimes and whimsical home accessories. RCS Gifts’ product lines will continue to be available through all current sales channels, ensuring a seamless transition for customers while introducing new collaborations and innovations in future collections.
Town Pride awards first full franchise
Town Pride, a wholesale vendor known for made-in-America apparel and home goods, has announced that its first full franchise will open in State College, Pennsylvania. The city is home to Penn State University and has a vibrant community full of school spirit and local pride, making it an ideal spot for Town Pride’s high-quality, sustainably made products, the company says.
The wholesale vendor launched its franchise opportunities in May 2024 in hopes of giving communities an avenue for dedicated name-drop shops. Founder Tamara Moran says the first full franchise store in State College will be owned by Lisa Farren and is set to open in the spring of 2025.
“They’ll have a lot of gameday apparel as well as State College local-love merchandise,” says Moran of the new 1,000-square-foot store.
To date, Town Pride has also awarded four limited franchises across the U.S., including in Maine, Michigan, Missouri and Wisconsin. Moran describes the limited franchises as “a shop within a shop,” where retailers dedicate a section of their store to Town Pride products, dedicated to local pride.
Aurora World acquires license for WubbaNub
Aurora World, a leader in the plush toy industry, has acquired an exclusive license to manufacture and distribute WubbaNub products. With the new licensing agreement, Aurora World will take over the production and distribution of WubbaNub infant and toddler pacifiers and plush toys, expanding its reach to new markets.
WubbaNub, known for its combination of soft, comforting plush animals attached to pacifiers, has become a trusted brand for parents and caregivers. Since its debut, the WubbaNub line has gained recognition for its design and quality. Aurora World’s acquisition of the license allows for a more expansive and efficient distribution network.
The first wave of WubbaNub products under Aurora World’s stewardship is expected to hit stores in the first quarter of 2025.
Yoonique debuts Candy Bears plush line
Yoonique LLC, a Los Angeles-based toy company, has released a vibrantly colored and collectible Candy Bears plush line.
Available in original and metallic assortment series, each series includes six colors. The plush also comes in a range of sizes, ranging from six inches to 20 inches.
The Candy Bears plush line was inspired by gummy bears, which are Yoonique Founder Jeanne Yoon’s favorite treat. “Candy Bears bring the joy of millions of people’s favorite candy to life with irresistibly soft, snuggly charm,” Yoon says. “Candy Bears are fun, vibrant and comforting and offer happiness and hugs to kids, loved ones and the young at heart.”
SPECIAL REPORT: 2025 TRAVEL FORECAST
BY MEGAN SMALLEY
Popularity with parks and small-town spots
In 2025, vacationers yearn for unique landscapes, nostalgia and wellness on their trips.
Americans are expected to travel more and spend more on their trips in 2025. Several trends seem to dominate travel this year, including things such as “noctourism,” nostalgia and wellness.
In December 2024, U.S. News & World Report released rankings on trending vacation destinations for the new year. National parks dominated the lists of popular destinations.
“As the travel industry continues its robust recovery,
travelers are increasingly attracted to one-of-a-kind landscapes and jaw-dropping scenery, favoring destinations like Machu Picchu, Tanzania and Mount Fuji,” says Elizabeth Von Tersch, senior travel editor at U.S. News.
U.S. News & World Report lists Glacier National Park; Yellowstone National Park; Maui, Hawaii; Grand Canyon National Park; and Yosemite National Park as top places to visit in the U.S.
For people wanting to visit lesser-known destinations, the publication also ranked Best Small Towns to Visit
report, noctourism refers to traveling to experience the night sky in all its glory — travelers seeking darksky zones.
Over 60% of people surveyed by Booking.com said they will consider visiting destinations with limited light pollution.
The Hilton Trends Report 2025 noticed that millions of Americans hit the roads in April 2024 to view the Total Solar Eclipse.
Expedia.com’s Unpack ’25 Report revealed that travelers want to experience natural phenomena of all types these days. The company’s survey found that the top natural phenomena travelers want to experience is seeing the Northern Lights (61%) followed by geological phenomena (30%) such as volcanoes, geysers and hot springs.
ADVENTURE AND REST
in the U.S., including Bar Harbor, Maine; Telluride, Colorado; Jackson Hole, Wyoming; Steamboat Springs, Colorado; and Sedona, Arizona.
For cost-conscious travelers, the publication ranked its Best Cheap Vacations in the U.S., which listed Grand Teton National Park; Moab, Utah; Gulf Shores, Alabama; Grand Canyon National Park; and Cannon Beach, Oregon, at the top.
LOOKING TO THE SKIES
Regardless of where people choose to vacation, travelers are increasingly interested in what the hospitality industry has dubbed “noctourism” or “astro-tourism.” According to Booking.com’s 2025 Travel Predictions
Vacationers seem to want both adventure and rest on their trips. Hilton reports that many travelers will trek toward thrilling adventures this year with 69% of travelers enjoying being active during their vacations.
But tourists also want to prioritize wellness and sleep this year. Hilton
Booking.com reports that more people want to take longevity retreats, with travelers planning health-focused trips around experiences designed to extend their lifespan. The company says these trips will feature cutting-edge experiences such as red-light therapy, cryotherapy and stem cell treatments to bring both long-term health benefits and in-the-moment relaxation.
PERSONALIZED FINDS
Souvenirs are still important to today’s travelers, but people are fascinated with finding merchandise that speaks specifically to the destination they visited. People love finding domestically made souvenirs to take home, such as a local delicacy or snack that’s enjoyed in that city.
Expedia reports that travelers are searching for “treasures they can’t get at home and can’t go home without,” such as popular skincare products from Korea or trendy chocolate bars from Dubai. The company says 44% of travelers shop to buy local goods they can’t get at home.
Nostalgia is also big with today’s travelers. According to Hilton, “recreating memories” was the third most-cited reason for leisure travel in the U.S., and 58% of travelers revisit favorite childhood destinations.
FUN PHENOMENA: Expedia.com’s Unpack ’25 Report lists top natural phenomena travelers want to experience, including: Northern Lights, volcanos, geysers and hot springs.
reports that there’s a rising interest in what’s called “hurkle-durkling,” a Scottish phrase for intentionally lounging all day in bed while on vacation. Hilton reports that about 25% of travelers also book a spa or wellness treatment specifically to enhance their sleep on vacation.
Some vacationers also want to buy their entire wardrobe at their travel destination, so apparel is a big seller. According to Booking.com, over half of travelers are interested in buying their vacation wardrobe at their destination, with this figure rising to 63% for Gen Z. SGN
BY TOMMY BROWN
KNOW YOUR SALES PER SQUARE FOOT
Many times, you will hear attractions only talk about per capita spending, but one other measurement that attraction retailers should use is sales per square foot. Sales per square foot forces managers to figure out how to make more money per square foot of their shops rather than based on how many people come through the gate that may never step foot into the gift shop.
FOCUS ON THE FIXTURES
If an attraction gift shop needs to generate more money and your store’s square footage will not change, you should invest in new fixtures to the shop.
Consider adding more wall space in your store by adding gondolas. Also, you can increase the height of your
There has to be a balance and strategic placement of goods to ensure your store’s square-foot success rate.
existing capped gondolas by adding crates and countertop fixtures.
Never add fixturing that does not utilize height, as this is a drain on your sales. For example, a display case should almost reach the floor, and every shelf should be used for products. Any large base of a fixture or case that cannot be merchandised is costing you money.
Floor displays should never take up more than 10% of your sales floor. Displays entice people to buy, but if they
are taking up too much floor space, they are also costing you money. If your displays are rather large, consider elevating them and placing merchandise under them.
Registers can also be a hindrance to your sales per square foot. Do you really need a 15-foot register stand with four registers for $4,000 in sales per day? Probably not. Consider using an additional portable register unit on high traffic days and keeping your sales floor for merchandise.
MIX UP THE MERCHANDISE
What is your product mix producing within its given square footage? Know where items are on your fixtures, and see how much they are producing where they sit within the location.
If items are not selling within three weeks of core season, you need to move them or clearance them out. Holding onto nonmoving items will cost you money. Always protect your store’s precious square footage for sales!
For many attractions, jewelry or rack/tower programs can be big winners for improving a store’s sales per square foot. Consider rack programs to offset items that take up more space on the sales floor.
However, never create a location with just rack/tower programs. That setup could deter shoppers and make the store less visually interesting. There has to be a balance and strategic placement of goods to ensure your store’s square-foot success rate.
Now go out and measure your success, one foot at a time! SGN
TOMMY BROWN has been in RETAIL MANAGEMENT for over 30 years. He has worked for Dillard’s, Sears, and Six Flags Inc. and is currently with the SAINT LOUIS ZOO. He is a past ZAG vice president and can be reached at tbrown@stlzoo.org.
BY KATHY CRUZ
BECOME A MUST-VISIT SHOP WITH EVENTS
Independent souvenir and gift shops are perfectly positioned to capitalize on community connections and tourist traffic. By hosting creative events and building strategic partnerships, you can increase foot traffic, enhance customer experience and ultimately boost sales for your store.
Here’s a guide tailored for independently owned souvenir and tourist gift shops to make your shop a “must-visit” destination.
1
SHOWCASE LOCAL ARTISANS AND PERFORMERS. Feature local artisans or craftspeople with pop-up events or product showcases in your store. Not only does this diversify your offerings, but it also brings in the artisan’s customer base, introducing new visitors to your gift shop.
Events are a proven way to boost sales and visibility.
Also, invite local musicians to host live sessions in your shop. These events create an exciting ambiance that encourages visitors to linger and shop.
2THEMED WORKSHOPS. Host hands-on workshops related to your products. For example, if you sell handmade candles or pottery, offer a class where attendees can create their own items. Also consider hosting educational workshops, such as a session on the history of local crafts or the origins of your best-selling products.
3COMMUNITY CHARITY EVENTS. Collaborate with local charities to host fundraising events in your store. Donate a portion of the proceeds to the organization, which can attract socially conscious shoppers.
4
CULTURAL CELEBRATIONS. Join forces with local organizations to celebrate cultural festivals or holidays. Offer themed products, discounts or special promotions during these events to draw in crowds.
5
LAUNCH PARTIES AND CONTESTS. When introducing new items, host launch events to generate buzz. Offer attendees first access to the collection, discounts or special promotions to drive immediate sales. Also, engage customers with contests, like a photo challenge featuring your products. Reward participants with discounts, gifts or recognition on social media.
6
TEAM WITH THE LOCALS. Work with neighboring businesses to create joint promotions. For instance, offer a discount to customers who bring a receipt from a local cafe. Cross-promotion benefits all partners involved. Also, partner with influencers in your area as their audience can amplify your event promotions.
Effective promotion is essential. Use social media, community bulletin boards and email newsletters to spread the word about your event. Whether you host a “Meet the Artist” evening or organize a scavenger hunt, events are a proven way to boost sales and visibility. SGN
KATHY CRUZ is a RETAIL BUSINESS COACH and host of the SAVVY SHOPKEEPER RETAIL PODCAST. Reach her via email at: kathy@savvyshopkeeper.com. Learn more on her website, www.savvyshopkeeper.com and Instagram @savvyshopkeeper.
BY MELODY CABAN
SOUVENIRS BEYOND THE RED, WHITE AND BLUE
As retailers prepare for America’s 250th anniversary in 2026, gift shops have an unprecedented opportunity to showcase products that reflect our nation’s full, complex story. Moving beyond the familiar red, white and blue, retailers can curate products that reflect the nation’s rich and multifaceted history, resonating with generations of shoppers.
EXPERIENTIAL PRODUCTS
Hands-on kits offer customers engaging experiences to take home. Consider quilting kits featuring heritage patterns, cross-cultural cooking kits with fusion recipes that
Retailers can create meaningful product collections that celebrate America’s past while looking toward its future.
trace America’s immigrant story, and interactive family history kits with fillable family trees and timelines. These experiences encourage customers to connect with their own heritage and explore the diverse tapestry of American history.
MADE IN AMERICA
Incorporating “Made-in-America” products allows you to showcase the exceptional craftsmanship and ingenuity of American companies and makers. You’ll want to communicate the “Made-in-America” origin of these products through eye-catching signage and product descriptions.
Consider offering items that emphasize traditional techniques, such as hand-blown glass or handcrafted ceramics. You could also try some products that feature American design with nostalgic vintage styles. Additionally, prioritize sustainability by featuring products made with responsibly sourced American materials.
IN BLOOM
The connection between people and place creates powerful storytelling opportunities through botanical products. Native plant growing kits that feature species historically used by indigenous peoples offer an engaging way to learn about traditional land use. Heritage seed collections showcase crops brought by different immigrant groups, telling the story of American agriculture through diverse cultural lenses. Mini-garden sets honoring regional agricultural history help customers grow living connections to the past.
COMMUNITY STORIES
Find products that tell community-specific stories. Is your shop located near a historic site or have a connection to America’s semiquincentennial? Take inspiration and bring in items that speak to these narratives.
For retailers ready to commemorate America 250, the key is selecting products that invite conversation, reflection and personal connection to our shared history.
By combining traditional souvenir appeal with modern sensibilities, retailers can create meaningful product collections that celebrate America’s past while looking toward its future. SGN
MELODY CABAN is founder of MELODY CABAN CONSULTING, a Latina-owned consulting service that cracks an urgent problem facing museums. Learn more at www.melodycabanconsulting.com.
KEEPING HISTORY
EXCLUSIVE SOUVENIRS
AND
SPECIALTY MEMORABILIA
GIVE VISITORS A SELECTION OF GIFTS ACROSS PRICE POINTS TO “REMEMBER THE ALAMO.”
STORY BY KRISTEN HAMPSHIRE
Abucket list destination and mecca for history buffs, The Alamo is a sacred and powerful Texas landmark where real American heroes like Davy Crockett and James Bowie defended the garrison.
“A lot of guests come in and cry because the experience has meant so much to them,” says Renee Hays, The Alamo Gift Store manager. “People say they just ‘feel it’ when they are here, and many have planned the trip for so long.”
For visitors who travel across the country and from abroad, The Alamo in San Antonio is usually a one-time encounter. The gift shop is integral to The Alamo as a starting point where tourists can pick up a paid audio tour phone. Most choose the free self-guided tour, says Sheila Mayfield, The Alamo’s chief marketing officer.
Most shop staff have been on board for 10 to 15 years and are welcome to tour The Alamo whenever they choose. Over time, they build their knowledge, and often can answer questions about the historic site or direct visitors to a docent to respond to the toughest questions.
alive
The store is also an intermission for visitors after exploring The Alamo Church and its new Sacristy exhibit — the final worship space and sanctuary for defenders.
“I have guests who look at their phones and say, ‘I’m from out of town and I figured we would stay for a couple of hours and I’ve been here all day,’” says Hays, noting how the gift shop is also an exhibit to tour with apparel and souvenirs you’ll only find at The Alamo.
Across the grounds, throughout exhibits and in The Alamo Gift Store there is a “power of place,” Mayfield relates of feeling the history.
‘COME AND TAKE IT’
The “big three” historic figures who fought and died at The Alamo are honored with apparel and gifts, both with famous quotes and modern motifs. Those are Davey Crockett, James Bowie and William Barret Travis, known for writing the “victory or death” letter that is available for purchase as a limited-edition framed photo mint.
A Travis T-shirt bears the phrase, “Victory or Death.” Coonskin caps are a go-to Crockett souvenir. And a soft, safe rubber Bowie knife replica from JA-RU’s Wild West
Renee Hays, The Alamo Gift Store manager, shows off popular souvenir apparel in all sizes as well as adorable plush. Purchases help support site preservation. Photos: Kelly Williams
line appeals to the younger set, while adults go for a T-shirt that says, “Always bring a Bowie knife to a fight. The official knife of Texas.”
The Alamo’s gift shop, an Event Network store, sources top-selling apparel from Grunt Style, a brand that sells patriotic designs. The company also supports veterans and the military community, which resonates with many guests, Mayfield says.
“Visitors don’t want plain shirts,” shares Hays. “They want The Alamo represented for a memento.”
carried to The Alamo. Some shirts are designed by local artists, such as one depicting The Alamo chapel created by Mariana Lopez.
A range of sizes, from onesies to 4XL, accommodate generations of guests and every shape and size who celebrate The Alamo’s courageous spirit.
LIVING HISTORY, ON DISPLAY
“A lot of guests come in and cry because the experience has meant so much to them. People say they just ‘feel it’ when they are here, and many have planned the trip for so long.”
RENEE HAYS, THE ALAMO GIFT STORE MANAGER
Name drop is essential. The Alamo checks this box across its apparel collection, which includes sayings like, “Not my first rodeo. The Alamo.” Another reads, “Come and Take It,” a phrase associated with the flag that was raised during the historic Battle of Gonzales and
Where else can you get a flag that flew over The Alamo? Nowhere but the gift store. The symbolic souvenir is a sought-after, meaningful keepsake. In advance, guests can request a date of their choosing to commemorate a special occasion — or select from a well-stocked inventory of U.S. or Texas flags from no specified date. Requests are collected online at least 72 hours before a visit. Flags come with a personalized certificate of authenticity and date the flag was flown.
“The flag is truly unique to The Alamo. You cannot get it anyplace else in the world,” says Mayfield.
“We also sell the flags to various state departments for retirements and other events,” says Hays. “They’ll order a flag to be flown, we’ll send it to them and they present it to the family.”
Purchases of one-of-a-kind T-shirts that honor historic figures who fought and died at the Alamo as well as drinkware, keychains and more all go back to support the attraction. Festive name-dropped ornaments and mugs also resonate with customers at The Alamo Gift Store.
Challenge coins by MilitaryCoinsUSA are also popular collectibles. These 2-inch antique brass plated coins state, “Remember the Alamo,” and an etched illustration of the chapel on one side, and a Texas state flag with “Victory or Death, 1836” on the other.
Mayfield says, “A lot of military and first responders collect challenge coins from all over the world, and kids will ask our Alamo rangers,
Meet Bella
She’s a member of The Alamo crew, and her responsibilities span from defending the complex against rodents to greeting guests. The Official Alamo Cat since 2015, Bella is a feline icon with merch in the gift shop that goes over big with guests.
She has a licensed colored pencil set in stock and, of course, a calico cat that looks just like her. A graphic tee bearing her name and title, The Alamo Cat, wins over guests of all ages. She’s also featured on ornaments, journals, keychains, stickers and more.
The Alamo cat tradition started in the 1980s with the first feline, Ruby. Bella is the third to be coronated.
‘Do you have challenge coins here?’”
The shop also carries an array of sterling silver charms shaped like the state or bearing famous quotes from The Alamo battle, along with keychains and souvenirs including coasters, magnets, buttons, stickers, shot glasses, vintage charm spoons and pocket watches.
The holiday ornament category, introduced in 2020, has taken off with some customers collecting one every year, Mayfield says. “We are excited to work with Christopher Radko on a custom ornament,” she notes of the artist known for intricate, handcrafted designs. “We have elected officials who come in and buy them to distribute as a personal gift to staff.”
Few leave the gift shop empty-handed. And upon making purchases, a decision to round up directly benefits The Alamo, Hays says. “Shopping for a cause is very important here. People visit the historic church and want it to be around for future generations, so when they visit us in the gift shop, there is beautiful signage to let them
know their purchases contribute toward preservation efforts.”
In fact, The Alamo is almost through a $550 million renovation that included opening a 24,000-square-foot Alamo Exhibit at the Ralston Family Collections Center in March 2023 and will wrap up in 2027 with the Alamo Visitor Center and Museum, along with a number of other preservation projects on the property.
POWER OF PLACE
Displays at the shop are arranged by category and theme so “there’s something for everyone,” says Hays. Grunt Style gear is an anchor and what visitors see first when they
enter. “From there, displays showcase items that appeal to everyone in the family and position products at the right level,” she says.
For instance, a Davy Crockett display might include coonskin caps, toy soldiers, dinnerware and keepsakes.
Spring break kicks off The Alamo’s busiest season, which runs through summer and slows down in fall. Hays has to make sure the shop doesn’t run out of essentials like flags. “We always have at least 300 of them in stock,” she says.
Engaging customers in conversations about their time at The Alamo helps shop staff guide them to souvenirs that appeal to them. Hays rewinds to her first visit with her late husband, then a boyfriend. It’s a landmark and a milestone for her — one they shared with their children upon moving to San Antonio.
“Our guests appreciate that when they purchase a souvenir, they are also giving back and contributing to the preservation of The Alamo.”
— SHEILA MAYFIELD, CHIEF MARKETING OFFICER
“It’s very special to me and amazing to share in the gift shop with visitors,” she says. SGN
having a ‘fun’gi time at the mushroom cap
STORY BY KRISTEN HAMPSHIRE
You’ll meet so many ‘fungi’ at The Mushroom Cap in KennetT lPennsylvania.Square,Kathi afferty will show you the way.
Kennett Square is a borough of southeastern Pennsylvania with a population of about 6,500. The small town has a big reputation as the Mushroom Capital of the world. The town’s mushroom farms produce millions of pounds of white cap mushrooms. If there’s a white mushroom in your salad, there’s a good chance it originated here.
Kathi Lafferty will show you a model of an old-school mushroom house in her shop, The Mushroom Cap, where she sells an array of fresh mushrooms stored in a cooler along with mush room merchandise, from souvenir socks to mugs, decor and pantry goods. Some she finds, others she makes herself.
“Up to 600 million pounds of mushrooms are shipped from here each year, and we’re talking about the white mushroom,” says Lafferty, noting that some local farmers grow exotics like portobello, cremini, lion’s mane, shiitake and royal trumpet.
Lafferty has coordinated the annual Mushroom Festival for 20 years. She also looks forward to the annual New Year’s Eve mushroom drop when a 700-pound stainless steel, LED-lit mushroom suspended by a crane descends before a crowd at midnight.
What’s in store at The Mushroom Cap? Health ben efits, history, souvenirs, edibles and a 13-minute video that Lafferty invites guests to check out. She says, “I have a couple of 1970s mushroom stools so visitors can sit down and watch, and if they get up, I’m not offended.”
AQHow did The Mushroom Cap become a store dedicated to the borough’s famed fungi?
My late husband was a mushroom grower, and I had a consignment shop in town. I said, ‘I think we need to sell mushrooms,’ so we started with a small cooler. I bought the domain for my website, and back then I would go to the gift shows and there were very few mushroom items. I had a hutch in my shop that someone loaned me, and I displayed my Sears Merry Mushroom collection, most of the items I was given as gifts when I got married. It was a conversation piece.
no
There’s
shortage of mushroom decor at The Mushroom Cap in Kennett Square. Fun souvenir caps and playful mushroom-themed socks appeal to visitors. Photos: Michael Reeves
Guests can pick
QHow have you expanded your inventory over the years?
AAt rst, all I could do was get T-shirts made, and now we carry mushroom socks, clothing, books, wallets, keychains, stickers and more. We have a Midnight in the Square mushroom ornament, mushroom cookie cutter, puzzles, headbands, rings, neck warmers, playing cards, kitchenware, apparel including hats and a large selection of pantry goods.
We maintain a large selection of fresh mushrooms, and I personally pick them up from farmers every couple of days to replenish the stock in our cooler. Locals and visitors come in to buy mushrooms, and some ask, ‘Do I have to buy a pound?’ I tell them they can buy one single mushroom if they want. I have a scale. I re ll our inventory as it sells, and farmers pick mush-
rooms every day here except for Christmas. During the last couple of years, mushrooms have exploded because of their medicinal benets. We o er mushroom co ee from Good Time Health that we make here every day to serve samples. It’s popular and we order every other week from them. It’s like taking a supplement. We sell a lot of mushroom tinctures and people come in for these. People go to nearby Longwood Gardens for owers, and they come here for mushroom tinctures.
QWhat are the driving factors of curating a shop that is tied to family, traditions and your hometown?
AI love my business. My husband passed away in May 2024, and I don’t know what I’d do without my store. It’s community and it’s so fun to talk with locals who visit every day and visitors who are just learning about Kennett Square and our mushroom heritage. SGN
up a souvenir mug that will remind them of their trip to the mushroom capital of the world.
With many museum shops located near the exit, souvenirs in these shops must make a lasting impression on customers and also connect to the museum’s mission.
LEAVING A LASTING IMPRESSION
For many museums, the gift shop is somewhat of a final exhibit in the museum — guests browse through merchandise that reminds them of what they saw on their visit and then pick something to take home that inspires them.
“Museum stores offer a last impression of the museum,” explains Melody Caban of Melody Caban Consulting. “They offer a chance to take home a piece of the museum’s mission while also generating revenue museums need to stay open and involved in the community.”
Museum buyers have their work cut out for them. Their audience is diverse: kids on field trips, families on vacation and retired couples
making a day trip, just to name a few. Therefore, it is important to source souvenirs that speak to people from many different walks of life while also connecting to the museum’s mission.
About six years ago, the Explore Store at the Science Museum of Minnesota broadened its souvenir selection to ensure there was something for everyone visiting the museum and its gift shop.
“The store had a more toy-centric focus, and while it was very kid-friendly, I personally found it challenging to find something I’d want to purchase,” says Kate Johnson, manager of retail sales & strategy.
Since then, the shop has expanded its product mix to include books, apparel, accessories and other souvenirs to appeal to everyone visiting.
STORY BY MEGAN SMALLEY
EDUCATIONAL AND EXPERIENTIAL
With many museums focused on educating and inspiring guests, their gift shops can have success providing customers with educational items. Books are always flying off the shelves at the Sacramento History Museum in California’s Old Sacramento State Historic Park. Museum Store Merchandiser Heather Reynolds says she finds herself constantly ordering more books for the gift shop. She shares that the museum has some fun books related to the Gold Rush, Sacramento history and even some entertaining books on the history of popular comics and superheroes tied to a recent exhibit at the museum.
Reading is also a big theme at the New Bedford Whaling Museum in New Bedford,
Museum guests also tend to enjoy experiential items such as DIY kits.
“Museum stores offer a last impression of the museum. They offer a chance to take home a piece of the museum’s mission while also generating revenue museums need to stay open and involved in the community.” — MELODY CABAN, MELODY CABAN CONSULTING
Massachusetts — the museum hosts an annual Moby Dick Marathon where guests come in early January to hear the entire story of Moby Dick read in 25 hours.
PRO TIPS
1Start with small orders to see if a souvenir will click with customers
2Regularly analyze sales data, including new and old souvenirs, to refine future purchases
“People come from all over for that,” says Store Buyer Julie O’Boy. “They start reading the book on our ship model. It takes 25 hours to read it through, and we ring a bell when it’s done. It’s a serious time commitment, but some people stay the whole time.”
3Reevaluate older souvenirs and merchandise to see if anything isn’t performing as well anymore
4Evaluate merchandise on a consistent basis to make sure nothing is outdated or behind the trends
5Ask trusted vendors what is trending, as they have a pulse on what’s been popular at many different locations
Even outside of that event, O’Boy says guests always ask for Moby Dick-themed merchandise such as shirts and mugs. She says board books are also popular sellers.
“Children’s books tend to do really well,” she shares.
“Hands-on products or DIY kits are big at museum stores,” says Caban.
She notes that museum stores might want to offer DIY kits for both kids and adults that relate to exhibits on-site, such as a knitting kit at an art museum or STEM kit at a science museum. These items allow visitors to engage more deeply with the museum’s themes and mission.
Johnson says an Entomology STEM Pinning Kit is one of the Explore Store’s top sellers. Developed by leading scientists and museum professionals at the Science Museum of Minnesota, the ethically sourced kit includes everything needed for insect pinning and preservation.
Johnson notes that adults may recall pinning bugs as a hobby in their youth and revisit it with this product. The kit also introduces kids to the world of entomology, she adds.
“It’s a unique science kit we have developed that resonates with our customers,” she says.
SUSTAINABLY MINDED
Sustainability is another theme that seems to be resonating with customers at museum shops. Many consumers are even willing to pay more for sustainably produced or sourced goods.
“We’re finding a lot of different ways to offer
Melody Caban from Melody Caban Consulting shares tips for trying new souvenirs at museum gift shops.
Sacramento History Museum appeals to kids with old-time toys and games as well as some cuddly plush animals.
sustainable products — organic items, eco-friendly materials, reusable items,” Caban explains. “Those are showing up because consumers are looking for them. They are more likely to spend a bit more on those items because it matters to them, so it’s important to find how your museum store can add sustainability to its product mix.”
The New Bedford Whaling Museum offers its guests a look at the history of whaling in its community, but O’Boy adds that the museum is also focused on sharing stories on whale conservation efforts in more recent history as well. With a conservation focus, she says the gift shop makes sure to carry some eco-friendly products. Ocean and conservation themes are popular on the gift shop’s stickers.
“We also sell scrimshaw products, but they’re all faux scrimshaw or eco-ivory,” she explains. “One of the vendors we work with donates a portion of sales back to conservation of elephants so that’s something we want to juxtapose with the traditional whaling history.”
AUTHENTIC FINDS
Authenticity and one-of-a-kind finds are also important to people. Caban recommends museum stores carry merchandise that ties to what makes the museum interesting and sets it apart.
“Five different museums might all carry the same Van Gogh mug, but what’s a product that’s unique to your museum? It might be fun to work with the curators or social media marketing team to find something people keep bringing up, that resonate with them, and see how you can bring that into the store,” Caban suggests.
Reynolds says she always tries to stay away from carrying generic merchandise at the Sacramento History Museum shop.
“Our prices tend to be a dollar or two higher, but they get a nicer product, and customers appreciate the attention to detail,” she says.
Cards, posters and art have grown in popularity as well, partly thanks to some viral TikTok videos.
“During COVID, our employee Jared came up with this idea to keep us relevant by posting online clips of our print shop,” says Reynolds. “He got one of our volunteers, Howard, who has been here over 25 years, to help. What has happened since is we have 2.8 million followers on TikTok and over 3 million on YouTube. It’s phenomenal.”
She says customers love taking home something that was made in the museum print shop.
The New Bedford Whaling Museum’s gift shop carries
some gifts from local artists that stand out, such as hand-crafted Sailors’ Valentines.
“They’re basically shadow boxes, created with different shells, textures and colors,” says O’Boy. “They may have flowers made from pink-tinted shells. These were things that traditionally sailors would make in their free time and give to loved ones when they returned.”
At the Science Museum of Minnesota, a purple Brontosaurus Hoodie is the gift shop’s most iconic souvenir. Originally designed in the 1980s for a dinosaur exhibit, the hoodie has had a major comeback since 2018 after it was featured in Stranger Things Season 2. Johnson shares that the surge in demand that followed nearly doubled the museum shop’s annual net revenue that year.
“We’ve been selling this beloved hoodie, and a related apparel collection, ever since,” she says. “Its rich purple color, a true Minnesota hue, and the throwback logo give it a nostalgic, retro vibe that makes it a favorite for visitors and collectors alike.”
TRIAL AND ERROR
Finding the perfect museum store souvenirs that resonate with customers takes some trial and error, but it can be a fun process.
O’Boy notes that playing around with shop displays can help retailers identify what’s working best. “Moving things based on how well they’re selling or if they’re not selling can help,” she says. “Having really visually attractive displays is always key — nothing sells better than that!”
Johnson says Explore Store is always rotating items to keep the shopping experience dynamic.
“If something doesn’t resonate with our visitors, we don’t hesitate to try something different,” she says. “As a science museum, we’re all about experimentation, so we embrace the opportunity to mix things up and see what works.” SGN
A retro purple hoodie has had a comeback at this science museum gift shop thanks to its appearance in Stranger Things.
STORY BY KRISTEN HAMPSHIRE
A wild adventure in the Smokies
AMAZON TRADERS GIFT SHOP
Sevierville, TN
MANAGER: Amanda Wilson
BESTSELLERS: Plush and jewelry
RETAIL TIP:
Focus on good price points and merch tied to animals at the zoo for success.
At Rainforest Adventures’ Amazon Traders Gift Shop, tying product displays to zoo exhibit encounters allows visitors to take home souvenir reminders of their experience.
Growing up, Amanda Wilson says, “I got accustomed to having strange animals in the home, you know, whether we were raising monkeys, goats, porcupines or wallabies. Having a wallaby was just so normal to me.”
When Wilson and her family traveled, they visited zoos, usually to drop off or pick up different animals. “We would play with
the baby tigers and we probably just took this experience for granted,” relates the guest services manager for Rainforest Adventures in Sevierville, Tennessee.
Wilson’s parents, Bill and Jeanne Lucey, opened the zoo in 2001 and ran it for 23 years before retiring and selling to its current owners, Meg and Rob Lampert. Wilson recalls ringing up sales on the cash register as a young girl and has been purchasing for the gift shop since she was 18.
“When we opened the zoo, the gift shop was a main focus for revenue,” she says. “The animals were the attraction, and we heavily relied on gift shop sales to sustain the business.”
Now 25 years after the zoo’s opening, the evolving Amazon Traders Gift Shop continues to be a prominent part of the Rainforest Adventures experience, offering a variety of souvenirs and gifts, including conservation products in the fair trade and artisan categories that give back.
ENTICING ENCOUNTERS
Attractions are aplenty in the Smoky Mountain destination where Rainforest Adventures is located, with countless attractions in the region that include Pigeon Forge and Gatlinburg. “The competition is just insane,” Wilson admits.
Competition is nothing new, and there are plenty of visitors to go around. For the Amazon Traders Gift Shop, the variety of nearby attractions means pricing products to sell while balancing retail’s critical role in sustaining the zoo.
“We want to keep it affordable. That plus the variety we offer are reasons why the gift shop has been so successful,” says Wilson.
She acknowledges that the shop’s clientele is “very price-based” and being mindful of this pref-
erence encourages purchases. Small impulse buys start at $4.99 and intrigue the younger set and adults who are willing to say yes to multiple items.
“We carry a lot of conservation items and we get people who come in looking for those products,” she adds. “It’s important to many of our clients to know that their purchase supports a cause.”
Several animal themes are popular at the gift shop, but above all, it’s all about the axolotls.
Rainforest Adventures raises axolotls — of course, they’re on display in an interactive exhibit. While there are over 30 types of salamanders in this region, the only place to see axolotls is at this destination.
You can take home one of your own because the gift shop sells its surplus.
“Once visitors view the axolotls, it’s definitely a conversation starter in the shop,” says Wilson. “We raise them here and people love to ask questions about taking care of them.”
Basic aquarium care is all that is required. For those who don’t want a live one, there is an array of merchandise to explore in the store. Overall, focusing on price point, unique attractions and carrying exhibit experiences into the gift shop helps secure steady sales.
Guests can buy and break a geode for fun, pick up popular plush or collect axolotl-themed merchandise at the Amazon Traders Gift Shop.
CATCHY CATEGORIES
Plush is the top seller at the shop. “We have a huge wall of plush that is very colorful and kids run directly to it,” Wilson says.
The axolotls rule in theme, along with sloths and capybara (the world’s largest rodent) that sold out. The store also offers marmoset longtailed monkey plush and gift sets.
Other fast-moving categories include jewelry, gems and fossils. Popular picks include gemstone tree necklaces, gem necklaces with feature stones, chimes, agate slices, coasters and “anything rock and gem,” Wilson says. “We have a lot of rock and gem fans who come to this area. And with North Carolina hosting a really large gem and rock show every year, there’s crossover with the clientele.”
Merchandising involves moving items around and reorganizing.
“I love setting up a display and watching people purchase from the table,” says Wilson. “And how fun is it that we’re selling all things about
animals? There’s always something different.”
Wilson plans on integrating more name-drop products, along with expanding product categories that align with animal encounters.
After growing up in retail and the wild, wild world of animals, Wilson says every day is an adventure. “During lunch, I can go see lobsters or look at porcupines and monkeys,” she says. “Then I get to look through catalogs of products that tie into the experiences we offer.” SGN
Matching rainforest-themed drinkware from mugs to tumblers and shot glasses are fun collectibles.
A SLICE OF THE SOUTHWEST
The Webers carry on a retail legacy in Old Town Scottsdale at their well-known outpost for southwest souvenirs.
STORY BY KRISTEN HAMPSHIRE
Amock mountain rises from the center of Scottsdale Southwest, a fitting tribute to the sandstone and red rock landscape beyond the second-generation shop’s entry doors. The creative display for children’s souvenirs holds books and plush that are intentionally desert themed.
“We want guests to find something in our shop that is memorable from their trip here,” says Joy Weber, who runs the store in Scottsdale, Arizona, alongside her husband, Adam.
Old Town Scottsdale is a destination shop-dine district with an artsy western feel. Guests can gaze at endless blue sky and the McDowell mountains from restaurants in town. There are a variety of boutiques, galleries of all kinds and shops. Since nearby Phoenix is a gateway airport for those visiting The Grand Canyon, there’s a steady stream of traffic.
“I frequently hear people say, ‘I’m local but I bring all of my out-of-town guests to this store,’” Joy says.
Scottdale Southwest’s displays, fixtures, wall art and color scheme give it a Southwest ambiance that is key to attracting customers. Photos: Cyndi Hardy
A CALLING
Scottsdale Southwest has a following that started in the early 1980s when Joy’s enterprising parents opened it in the popular 5th Avenue Shopping District. “They started with brass and watches, and people would ask for different souvenirs, so they started adding more items,” says Joy.
The business grew and moved to its current location on busy North Brown Avenue, and the family opened a second shop nearby called Southwest Reflections, initially selling high-end baskets and ceramics. (Now the boutique offers women’s apparel and decor, not competing with the original store.)
“I frequently hear people say, ‘I’m local but I bring all of my out-oftown guests to this store.’”
— JOY WEBER
“I would help out my parents, attending trade shows,” says Joy, who also manned the family’s ice cream shop, Cactus Cones. Years later, it was a regular date spot for her and Adam.
Both pursued different careers — Joy in graphic design and Adam in business and law. After they married in 2003 and started a family, welcoming Leo and Madeline, the family faced a challenging journey. Then four years old, Leo was diagnosed with Stage IV Burkitt’s lymphoma, a rare and aggressive blood cancer requiring 10 months of treatment.
“It illuminated the importance of family and
connection with others,” says Joy.
When her parents considered selling the business, the Webers realized their calling.
“It naturally became a discussion of how we could continue the legacy my parents started while supporting our family, our employees, our vendors and our community,” says Joy, noting they had become involved in a number of pediatric cancer charities.
Leo is now in college and thriving, cancer free. And the Webers continue to nurture their stores and family of longtime employees, while modernizing the initial business concept. The mountain replica was introduced during a store renovation, as was a fountain and bowl-shaped rock feature brimming with polished souvenir stones.
These fun features make the shop is every bit as much of a memory for visitors as exploring Old Town Scottsdale.
STOCKED WITH SOUTHWEST SOUVENIRS
Name-drop apparel is aplenty at Scottsdale Southwest, with more than 70 designs. Many “have western flair,” says Joy, pointing to a cat wearing a cowboy hat. “Another popular one is a meme: Taco Cat,” she says.
A women’s T-shirt in desert brown with a vintage vibe reads, “When the going gets tough, cowgirl up!”
The expansive apparel options come in designs that celebrate mountains and include Ari-
Apparel with southwestern themes such as cowboys along with Arizona name drop are plentiful at Scottsdale Southwest.
zona name-drop clothing. The Webers are always adding to the mix, meeting with vendors at gift shows.
Kids apparel is housed in the children’s department, along with a wall of infant, baby and toddler items. This flows into a space with toys, games and other souvenirs. There’s a Monopoly Scottsdale Edition and a Grow a Cowboy kit with a figurine you drop in water.
As for plush on the main display, Joy stays true to the region. “We keep it relevant and don’t go too far out of our genre,” she says, naming animals like javelina, snakes, scorpions and lizards.
STICKING TO THE THEME
While the shop offers a wide selection of cactus merch, you can buy the real deal, too. A section is dedicated to live cacti grown locally by a family-owned business the Webers have worked with for years.
“We ship them all over the continental U.S.,” Adam says.
The store sources from national vendors but also emphasizes supporting the community’s entrepreneurs.
A department dedicated to an array of kitchenware includes serving plates, coasters, trivets, decorative towels and placemats, mugs, bowls and other dishes in fiesta and southwestern color schemes.
A cutout in the wall is home to a glass cactus display, also locally sourced. Holiday ornaments are popular and made by local artisans.
Their formula for success: Stay in your lane. Their other shop, Southwest Reflections, does the same. “It’s more boutique-y,” Joy says.
The Webers are grateful for healthy tourism to Old Town Scottsdale — there are few bumps in the road as they carry on the business. Joy says, “It’s something we hope to continue for many years to come.” SGN
The store displays plush that are relevant to the region, such as desert-dwelling reptiles, horses and wildcats.
A SHOP THAT REALLY ‘ROCKS’
Dubbed “Connecticut’s portal to hidden worlds,” Nature’s Art Village is an eclectic dinosaur theme park with the type of throwback family fun that draws repeat guests and locals for everything from mini golf to a giant maze of trails, splash pad and shops.
Dinosaur Crossing is the park’s gateway with over 60 life-sized replicas, but a real gem is A to Z Mineral Shop, where Brandon Hawkey oversees an extensive inventory of minerals, fossils and related curio.
How massive is the selection?
A TO Z MINERAL SHOP IS A GOLDMINE FOR ROCKHOUNDS, COLLECTORS AND THE CURIOUS.
“The last time we went to the big national gem show in Tucson, we filled two semi-trucks,” says Hawkey, who grew up in Montana and visited Nature’s Art Village as a kid. Now, he manages the shop, which is stocked with a library of minerals and fossil finds.
“I remember coming to the shop when we would visit our family here and watched it grow over the years,” he says, committed to continuing its presence among rockhounds and collectors as a destination worth the pilgrimage. “We try to keep it fresh and we’re always bringing in new things.”
Categories include minerals, crystals, rocks, gemstones, reiki necessities, fossils and a glow-in-the-dark room featuring rocks that contain fluorescent materials.
Hawkey is attached to some of his specimens, donning names to favorites. A triceratops goes by Gundy, and an Edmontosaurus (duck-billed dino) goes by Ducky. These are for sale, of course.
“Last summer, we sold a woolly mammoth femur, and a couple visiting from Hawaii bought bear claws,” says Hawkey.
Hawkey is a mineral guru, too. “I’m the rock guy,” he says. “I really have a passion for minerals.”
Cubbies are full of collectible stones from peach moonstone to quartz and more for customers to take home. Photos: Larry St. Pierre
A NATURAL RESOURCE
A to Z Mineral Shop naturally sparks curiosity and customers perusing the eclectic displays are full of questions. They’re genuinely interested in learning about what they see. Hawkey views himself as a teacher of sorts. “Sometimes, people will bring in minerals and want me to look at them and explain what they are,” he says.
Hawkey doesn’t have all the answers. But he’ll find out with some digging.
“It’s a journey to learn how minerals were formed — were they crushed deep into the earth, exposed to high temperatures?” he relates.
Hawkey’s own fascination with minerals and how they came to be inspires customers to explore more in the store.
“We have thousands of minerals that are tumbled, cut, polished, rough and raw,” says Hawkey. “Most collectors like them to look like they were just dug up from the ground.”
When Hawkey first started learning about the varieties, “I felt like I was drowning in rocks,” he admits. “I started learning about the different families, and that brings it all together.”
Discovering new minerals and their origin is like a treasure hunt for Hawkey, and customers who join the hunt for information don’t leave empty handed. Display cases showcasing rare items lure in the curious. Rows of shelves along the walls are filled with minerals. “We try to keep everything fresh and colorful,” Hawkey says.
“I want everyone to have that childlike awe — that wow moment when they come into the shop.”
— BRANDON HAWKEY
He groups together minerals by type to keep the vast inventory organized. “When people come in and see the beautiful specimens, they do the rounds — and some come with a list of what they are searching for,” says Hawkey.
A storage room holds additional rocks, minerals, crystals and fossils. “We want to be sure we have enough of everything,” Hawkey says.
“There might be a video going viral with a specific mineral and folks come by and say, ‘I saw this on social media — I’m looking for moldavite or some special type of quartz,’” he relates. Customers can find minerals spanning the alphabet, A to Z, in the store. Hawkey aims to sort inventory in this manner, too.
Sometimes, color rules for presentation. “We try to group greens and blues together and lighter colors and pinks, and we change it up throughout the year,” Hawkey says. For example, the Valentine’s display featured rose quartz.
BONE TO PICK
How exactly does Hawkey acquire all these fossils and dinosaurs that look like they should
be archived in a natural history museum? There’s also some education involved in this question he fields from customers.
Yes, some dinos are “wild” and come from paleontology sites. Specifically, Stan the tyrannosaurus hails from the Hell Creek Formation in the Dakotas and Wyoming, where famous paleontologist Jack Horner conducted epic digs.
“Our two past owners used to travel all over the world, and through the years we built a massive collection and inventory,” Hawkey says. During and after the pandemic, most purchasing is done in the states at national gem shows.
The dinosaur replicas for sale are mostly cast from originals, much like how dinosaurs are created for Hollywood, Hawkey explains. “The originals are 40 to 50 million years old and they
weigh metric tons. These models of original bones are a fun, safe alternative and each bone is molded from the original. This way, skeletons can be purchased, and we can offer custom skeletons.”
A tricky aspect of overseeing extensive displays of minerals and relics like fossils is keeping the inventory free of dust, especially during the busy summer season.
“With all these stones and fossils in one space, you get a lot of dust from rocks,” Hawkey acknowledges. “We do our best to move big items around, dust the glass and shelves, and keep the minerals organized.”
Meanwhile, as customers explore A to Z Mineral Shop, Hawkey promotes other places to check out at Nature’s Art Village such as the neighboring antique shop, The Past. And Hawkey takes every opportunity to help guests make the most of their experience in the park.
Hawkey says, “I want everyone to have that childlike awe — that wow moment when they come into the shop.” SGN
Collectible stones come in all different shapes, sizes and specimens on the display tables at A to Z Mineral Shop.
MARCH
March 25-28
Dallas Apparel & Accessories Market + Total Home & Gift Market
Dallas www.dallasmarketcenter.com
April 8-10
The Reunion Las Vegas www.thereunionexpo.com
April 13-15
Minneapolis Mart Home & Gift Show
Minnetonka, Minnesota www.mplsmart.com
May 5-9
MSA Forward Retail Conference & Expo Los Angeles www.museumstoreassociation.org
MARCH 9-10
Cape Cod & Islands Gift Show Falmouth, Massachusetts www.ccgiftshow.com
MARCH 9-10
Travelers Show – Western PA Pittsburgh www.thetravelersshow.com
MARCH 9-12
ASD Marketweek Las Vegas www.asdonline.com
MARCH 14-16
GTS Greensboro Expo Greensboro, North Carolina www.gtshows.com
MARCH 15-17
New England Made Giftware & Specialty Food Shows Portland, Maine www.nemadeshows.com
MARCH 20-22
Impressions Expo Atlantic City, New Jersey www.impressionsexpo.com
MARCH 23-25
Northstar Fashion Exhibitors St. Paul, Minnesota www.northstarfashion.com
MARCH 25-27
Shoptalk Las Vegas www.shoptalk.com
MARCH 25-27
Travel Goods Show Las Vegas www.travelgoods.org
APRIL
APRIL 1-4
Atlanta Spring Market Atlanta www.americasmart.com
APRIL 6-7
Metro Michigan Show Livonia, Michigan www.silverliningshows.com
APRIL 6-8
Gaylord Gift Show Gaylord, Michigan www.petoskeygiftshow.com
APRIL 6-8
Northern Michigan Gift Show Gaylord, Michigan www.nmgiftshow.com
APRIL 8-10
Spring Buying Event Las Vegas www.lasvegasmarket.com
Atlanta Spring Cash & Carry Atlanta www.americasmart.com
MAY 7-9
IFJAG
Charlotte, North Carolina www.ifjag.com
MAY 13-15
Sweets & Snacks Expo Indianapolis www.sweetsandsnacks.com
MAY 16-18
GTS Greensboro Expo Greensboro, North Carolina www.gtshows.com
MAY 21-23
Spring Sample Sale Las Vegas www.lasvegasmarket.com
JUNE
JUNE 20-22
CARV Expo
San Diego www.carvexpo.com
Atlanta Market energizes the gift and home industries
The Winter 2025 edition of Atlanta Market brought renewed energy and optimism to the gift and home industries, drawing buyers from around the globe to AmericasMart Atlanta Jan. 14-20.
With an 8% increase in attendance, Atlanta set the stage for an abundant buying year for the gift and home industry.
Apparel buying was up 10% compared with Winter 2024, highlighting the growing importance of Market activation across three buildings.
With more than 40 updates to the 1,000-plus gift and home showroom portfolio, AmericasMart Atlanta offered many opportunities for discovery and sourcing at the January event.
The Winter 2025 launch of Atlanta Market’s over 1,400 temporary exhibitors encompassing seven categories across Buildings 2 and 3.
Looking ahead, the inaugural April Buying Week runs April 1-4, combining Atlanta Apparel, Formal Market and Spring Gift & Home Market. The Summer 2025 Atlanta Market runs July 15-21.
Surf Expo showcases trends and retail momentum
The January 2025 edition of Surf Expo attracted over 750 exhibitors and thousands of retail buyers Jan. 8-10 at the Orange County Convention Center in Orlando, Florida. According to show organizers, the January show underscored the continued growth of the retail market, which is expecting to see a strong year in 2025 driven by trends in sustainability and the demand for active outdoor lifestyles.
“It was great to see excitement and optimism return to the show floor,” said Roy Turner, senior vice president and show director of Surf Expo. “Retailers seemed upbeat coming off a final holiday push and are looking forward to a stronger 2025.”
The exhibitor lineup featured more than 200 new brands, injecting fresh energy into the show. These newcomers, alongside returning favorites, offered buyers an opportunity to explore emerging products and trends across key categories, including surf, swim, coastal lifestyle apparel and accessories, souvenirs, and gifts. “With almost 800 brands in attendance, new products were easy to find,” noted Turner.
Sustainability was a key theme at the event, as more exhibitors displayed eco-friendly and responsibly sourced products, leading the charge with their commitment to sustainable materials and practices.
Alongside sustainability, performance gear for active outdoor lifestyles stood out, with brands offering new hardgoods, activewear and versatile accessories designed to meet the demands of today’s outdoor enthusiasts.
Bold graphics and vibrant designs continue to dominate surfing, resort and coastal lifestyle apparel.
Surf Expo will return Sept. 4-6 at the Orange County Convention Center.
Philadelphia Gift Show welcomes new faces
The Philadelphia Gift Show wrapped up another exciting edition at the Greater Philadelphia Expo Center, bringing together a mix of exhibitors, new buyers and engaging industry experiences. With strong attendance and 27% of buyers attending for the first time, the Feb. 2-4 event proved to be a key destination for retailers looking to discover new products.
The show welcomed 64 first-time exhibitors, including Wonderfouta, Sister Bees and Wild Kiwi. Other notable returning exhibitors included Center Court, Foozys Fun Socks and Inis the Energy of the Sea. Show organizers said buyers were drawn to curated specialty areas.
“This year’s show demonstrated the strength of the regional gift industry, with buyers eager to discover new products and form lasting relationships with exhibitors,” said April Holinek, show director. “We’re grateful to our exhibitors, sponsors and attendees for making this show such a success, and we’re excited to build on this energy for next year.”
Dallas Total Home & Gift Market welcomes new and returning buyers
Dallas Total Home & Gift Market, which took place Jan. 8-14 at Dallas Market Center, welcomed more new attendees and steady order writing, according to show organizers. Despite challenging winter weather conditions early in the show, the first market of the year still featured strong buying enthusiasm.
“Attendance rebounded following unprecedented weather, and we welcomed a record number of new attendees to the marketplace,” said Cindy Morris, president and CEO of Dallas Market Center.
The event welcomed thousands of single and multilocation retailers, interior designers, buying groups and stores.
The Temps at Total Home & Gift Market welcomed hundreds of new and returning exhibitors, with 35% of exhibitors being new to Dallas Market Center.
The next Total Home & Gift Market runs concurrently with Apparel & Accessories Market and KidsWorld, March 25-28.
Winter 2025 Las Vegas Market delivered optimism for buyers and exhibitors
The Winter edition of Las Vegas Market delivered renewed optimism throughout all key categories this Winter, with strong order writing, broader resources and industry connection at the event, Jan. 26-30 at World Market Center Las Vegas.
The Winter 2025 edition of Las Vegas Market served four key industries — bedding, furniture, gift and home decor — with each category citing notable resource gains to satisfy buyers. Retailers and designers from all 50 states and more than 60 countries found refreshed product and enjoyable experiential programming at the event.
Summer 2025 Las Vegas Market runs July 27-31 at World Market Center Las Vegas. In addition to gift and home resources, the Summer Market will feature the first co-location of the *Noted: The Greeting Card Expo.
CATCHING OUR EYE
Looking for something new to offer? Here are some trending products that are sure to turn heads.
1. Jilzarah: The Graduation Beads of Wisdom bracelet, wholesale.jilzarah.com; 2. Kerusso: Cherished Girl Sunny State of Mind T-shirt, kerusso.markettime.com; 3. RGU Group: Plushology clippable plushies, www.thergugroup.com; 4. Spoontiques: Decorative cow wind chimes, www.spoontiques.com; 5. Punchkins: You’re Berry Cool Slushie Plushie, punchkins.com; 6. Rabbit Studios: Coffee mug featuring desert rabbit design, www.billandtracirabbit.com; 7. Dolphin Hat Games: Taco Cat Goat Cheese Pizza and the Case of the Missing Hat graphic novel, www.dolphinhat.com; 8. Wildthings: Wildthings Adventure gear junior ranger vest, www.wildthings.com; 9. Desperate Enterprises: Coca-Cola metal sign, www.desperate.com.
Have a product to feature? Send a high-resolution image and description to: katie@breakwallpublishing.com.
Eagle Emblem – www.eeincusa.com ........................................42 Fiesta Toy – www.fiestatoy.com 57
Friendly Crystals – www.friendlycrystals.com 71
Impulse Souvenirs – www.impulsesouvenirs.com 83
Infinite Soldier/Infinity Projectors –www.infinityprojectors.com.................................................. 49 Jackson Pacific – www.jacksonpacific.com
Winner:
Houston Zoo Store
Location: Houston
General Manager: Bennie Schuchart
SUNSHIN E AWARD
Hugs from Houston Zoo Store
STORY BY KRISTEN HAMPSHIRE
You can see Texas Medical Center’s Children’s Memorial Hermann Hospital from the Houston Zoo landscape. Walking across the street with carts of plushies to cheer up sick children is easier than loading them into a van. Houston Zoo Store is literally close to its mission to provide the highest standard of care to its animals and community.
During the most recent holiday
SPONSORED BY:
season, the Houston Zoo Store’s Love One, Give One campaign through SSA Group donated 1,876 plush toys to children at the hospital.
THE LITTLE-BIG THINGS
“The small stuff really does matter, and we try to do that in every way.” —
“This is by far our largest fundraiser,” says Bennie Schuchart, general manager of retail and hospitality operations at the zoo.
Children were gifted with favorite zoo plush, including capybara, red pandas, baby elephants, jaguars and giraffes. Houston Zoo Store offers eco-friendly plushies from Wild Republic as well as Aurora Toys.
With vibrant signage, training for staff to promote the cause and discounted plushies, the store set a zoo record for the charitable campaign.
Bennie Schuchart
In addition to signage, Houston Zoo Store leveraged a high-traffic season for the campaign when temps are cooler, says Schuchart. Store staff members were trained to talk about the giveback plushies as well.
Initiatives like the plush donation program inspire other ways for Houston Zoo to give back. Staff members help with events like beach cleanups, Schuchart says.
“I’ve learned so much about what happens behind the scenes for the animals and environment, from the way we compost to reduce waste to being one of the first zoos to not allow any plastic,” he says.
Schuchart adds, “The small stuff really does matter, and we try to do that in every way.” SGN
Name-dropped T-shirts and cute plush toys are popular picks at the Houston Zoo Store.
