AMERICA’S MOST TRUSTED PUBLICATION FOR THE SOUVENIR & RESORT GIFT INDUSTRY | JULY-AUGUST 2025
+ THEME PARK GIFT SHOPS ARE ALL ABOUT THE FUN
Nostalgic and unique souvenirs are a hit at these fun parks.
RUSH FOR PLUSH AT THE CLEVELAND ZOO
Plenty of options and engaging displays drive major plush sales. GO UNDER THE SEA AT SHEDD’S SHOP
Shedd Aquarium’s reimagined gift shop takes customers on a sea-filled journey.
The Space Needle’s SpaceBase Gift Shop is grounded in World’s Fair nostalgia, retro vibes, futuristic thinking and innovations for tomorrow.
BONUSCOVERAGE! TheLasVegasSouvenir&Resort GiftShowspecialsection startsonpage38!
Las Vegas Souvenir & Resort Gift Show Special Section: Product previews and exhibiting advertisers. 38
The sky is the limit at the Space Needle’s SpaceBase Gift Shop in Seattle where World’s Fair nostalgia and retro vibes, along with futuristic thinking and innovations for tomorrow are interwoven.
Destination retailers at theme parks and water parks mix things up by offering both nostalgic and unique souvenirs that appeal to families returning to these exciting attractions year after year.
Remember to cater to your members.
Discover the stores featured in this issue.
Mystic Ozark opens as new museum and gift shop.
Adjusting your margins is a great way to boost revenue.
Lean on local artisans for authentic souvenir finds.
Small niche markets can offer big potential for destination retailers.
Christmas; farm; faith; Native American; bats; and dog ideas.
Make plans to attend these upcoming trade shows.
Coverage from past and upcoming trade shows.
Get fresh new product ideas for your store.
Easily locate an advertiser’s ad and website. 14 16 22 32 34 36 48 130 134 140 142 144 62 72
Retail operations at the USS Midway Museum Jet Shop are taking off.
AD INDEX
NEXT EXIT:
Old Car City USA
The reimagined aquarium and shop bring customers closer to the sea. 68
The Georgia attraction includes a gift shop with one-of-a-kind treasures.
RETAILER SPOTLIGHT: Campus Shop
This shop in Williamsburg is spirit central for William & Mary.
PRODUCT TREND: Name Drop
Offering custom souvenirs can help destination retailers to stand out.
CASE STUDY:
Cleveland Metroparks Zoo
Wide variety and good displays make plush a growing category for the zoo.
CASE STUDY: Shedd Aquarium
108
RETAILER SPOTLIGHT: Niagara Cave
The gift shop offers a selection of reminders of what lies beneath.
THEME FOCUS: Beach Stores
Offering sunny, sandy elements can give customers a sense of beachy bliss.
RETAILER SPOTLIGHT: Washington Park Zoo
The Tree House Gift Shop stocks a wide variety of souvenirs for its guests.
MERCHANDISING: Food
Make food and drink a must-have souvenir with these strategies.
SUNSHINE AWARD: Plenty Mercantile
There’s plenty of giving back going on at this Oklahoma City gift shop.
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On Father’s Day my husband and I decided to spend the day at a local attraction with our kids. We are members of this park and enjoy all the perks that come along with it: the free parking, the complimentary tickets that we use anytime family is in town, and of course the food and merchandise discounts. After two trips, the annual passes pay for themselves.
On this particular visit, our son was excited to experience a new animal exhibit that had just opened. And when we were done exploring the new exhibit, we conveniently exited right into a gift shop filled with merchandise that was specific to the animals we had just seen.
My 17-month-old daughter instantly toddled her way toward the plush and the bubble wands. My four-year-old son liked the bubble wands but couldn’t decide between that, a plush toy or a STEM toy kit, eventually settling on the STEM toy. My husband and I found some soft tees featuring the park name and the animal we had just visited.
Your new merchandise could mean the difference between a multi-item purchase or a whole family skipping the store because they’ve seen it all before.”
We didn’t really need any of it, but it was a special day, and we decided to splurge. But knowing that we were going to get a nice discount when we checked out made the expense a little bit easier to absorb. In fact, even though we go there often, we look at the merchandise every time we are there.
The discount on merchandise may not have been the reason we bought the membership, but it is the icing on the cake. But what I didn’t see anywhere at the park was signage reminding passholders that they receive the discount. That discount might have been the deciding factor between us buying something for the whole family or us having to tell our kids, “Nah, maybe next time.”
Don’t underestimate the value that your members hold. And don’t think that just because they can come any time they want, that they won’t be interested in merchandise. After all, they like coming to your attraction so much they decided to buy a pass so they could come all year.
Keep your merchandise fresh because you never know when that passholder might be coming by. Your new merchandise could mean the difference between a multi-item purchase or a whole family skipping the store because they’ve seen it all before. SGN
Souvenirs, Gifts & Novelties interviews retailers in popular destinations all over the United States. These are the stores featured in the July-August 2025 issue.
Camp Hilton Head
Hilton Head Island, SC
Jill Griffith
Campus Shop
Williamsburg, VA
Sam Jr. Wallace
Cleveland Metroparks
Zoo
Cleveland, OH
Patti Cunningham
Herschend Family Entertainment
Peachtree Corners, GA
Suzanne Madewell
Love From USA Group
Shoreview, MN
Anne Kennedy
Morey’s Piers
Wildwood, NJ
Kaitlyn Smith
Mystic Ozark
Hot Springs, AR
Layne Skinner
Niagara Cave Shop
Harmony, MN
Aaron Bishop
Old Car City USA
White, GA
Walter Dean Lewis
Palm Springs Aerial
Tramway
Palm Springs, CA
Hilary Wilson
Plenty Mercantile
Oklahoma City, OK
Brittney Matlock
Traci Walton
Quechee General Store
Quechee, VT
Cindy Walker
Raging Rivers WaterPark
Grafton, IL
Tina Downing
Santa Cruz Beach
Boardwalk
Santa Cruz, CA
Brett Friel
Seaside Country Store
Fenwick Island, DE
Amy Vickers
Shedd Aquarium
Chicago, IL
Rebecca Larsen
Space Needle
Seattle, WA
Jack Cavanaugh
Roy Short
The Landing Pad
Wilmington, IL
Kirsten Van Duyne
Topsail Island Trading Company
Surf City, NC
John Noto
Town Pride State College
State College, PA
Lisa Farren
Tree House Gift Shop
Michigan City, IN
Shawne Sheldon
USS Midway Museum
Jet Shop
San Diego, CA
Gabriel Garcia Solis
Wild Time Caribbean
Trading Co.
Madeira Beach, FL
Charlotte Hunter
Step into a thriving shop, a tight-knit community, and the Alaskan adventure of a lifetime.
When Cliff and Linda Krug opened their doors in a modest storefront eight years ago, they had a vision: to create something special that celebrated both Seward’s natural beauty and its creative spirit. That vision became Forests, Tides & Treasures (FTT) — a now thriving retail business with loyal customers, a strong team, and deep community roots. Today, it stands ready for the next owner to carry the story forward.
Background
FTT occupies 3,500+ square feet of prime retail space just steps from fishing charters, glacier tours and cruise ships. With sturdy fixtures, multiple registers and versatile event decking overlooking the boat harbor, this shop captures year-round foot traffic and visitor spending that’s climbed 5% annually.
Curated, high-margin inventory
FTT blends top national outdoor apparel brands (Patagonia, Cotopaxi,
• Optimally located in Seward Harbor
“This turnkey business offers everything you need to step in and succeed from the start, in a place that’s truly wonderful to call home.”
—
Cliff Krug, Owner, Forests, Tides & Treasures
• 2-story, 3,500+ SF storefront with storage and admin offices
• Blends top national outdoor brands with local artisan goods
• Strong brand loyalty and staff retention
• Option for Right of First Refusal to purchase the building
National Outdoor Gear) with a rich selection of Alaskan-made gifts — handcrafted jewelry, pottery, smoked salmon and more.
A data-driven 80/20 analysis keeps 20+ inventory categories turning fast with strong margins and proven brand contracts, optimizing profitability from day one.
Since launching its Shopify site in 2020, FTT has achieved double-digit YOY growth, attracting 100,000+ annual visitors and shipping internationally. Integrated social-media cam-
paigns now drive 40 percent of online sales, with a 12 percent conversion rate — a solid foundation for expanding digital revenue.
Authentic community roots
Co-founders Cliff and Linda Krug are pillars of the Seward Business Network and support local causes — from school art programs to the Seward Animal Shelter. Loyal full- and parttime staff benefit from QSEHRA benefits and housing assistance, ensuring low turnover and a true Alaskan identity that resonates with residents and tourists alike.
People visiting Hot Springs, Arkansas, can learn the history behind the geothermal waters of Hot Springs National Park at Mystic Ozark, a new museum in the historic Ozark Bathhouse that debuted May 17.
“Mystic Ozark is an exciting addition to downtown Hot Springs that will bring together education, history and interactive experiences,” says Romeo Lopez, director of Mystic Ozark.
Hot Springs-based Mid-America Science Museum helped to develop the new attraction. It features several interactive exhibits that teach guests about the Hot Springs and local legends, such as “the dragon.”
“There’s a local legend around here, this story of a dragon that lives
underground that heats up the Hot Springs,” shares Layne Skinner, assistant director at Mystic Ozark.
Other exhibits explain geothermal energy underneath the earth’s surface and the water cycle.
At the end of the museum, guests can visit a brand new gift shop with merchandise tied to the attraction and Hot Springs. Skinner says guests can purchase a variety of souvenirs — name-drop apparel, stickers, patches, plush, science kits and jewelry. She adds that many vendors in the gift shop have
ties to charitable causes or helping the environment.
There are also some fun finds — like lollipops that feature seedlings inside them. “Once you’re done with the lollipop, you plant the stick in the ground and seeds inside the stick grow,” she explains.
Kids also smile when they see a bathtub full of plush dragons in the gift shop. Skinner adds that the museum plans to expand its merchandise selection, with hopes of adding items such as short-sleeved T-shirts and tote bags soon.
The Landing Pad gift shop opens in Wilmington, Illinois
Heritage Corridor Destinations, Joliet Area Historical Museum, Wilmington and Wilmington Park District partnered to open The Landing Pad as a new Route 66-themed souvenir shop just outside the popular Gemini Giant statue in Wilmington, Illinois. The new gift shop debuted May 1, with plans to serve as a seasonal store for tourists and locals visiting the roadside attraction.
“Gemini Giant has always been a big stop on the Route 66 tour,” shares Kirsten Van Duyne, executive director of the Wilmington Island Park District. “Its new home puts it into public ownership, so admirers from near and far will always be able to visit him.”
The Landing Pad gift shop has souvenirs featuring both the Gemini Giant and Route 66, including T-shirts, magnets, posters, bobbleheads, stickers and hats. Van Duyne says the store also sells some locally made gifts and some travel-friendly items, such as snacks and travel-sized toys and games for kids.
For its debut year, Van Duyne says the Landing Pad visitor center and gift shop will be open from May to November.
Yoonique LLC has debuted the LaBabies line, which feature playful plushies that display personalities that are much bigger than their size. From feisty to energetic, the critters bring playful chaos to retailers looking for something new this season.
“LaBabies are little cuties with the cool, cocky attitude you’d expect from confirmed mischief-makers who delight in having fun,” describes Jeanne Yoon, CEO.
Universal Orlando Resort has revealed new merchandise that guests can purchase during their visit to the new Universal Epic Universe theme park, which opened May 22. Available at 20-plus retail locations throughout the theme park, guests can shop for an assortment of new and popular merchandise that ranges from apparel to headwear to collectibles that are inspired by the worlds of Epic Universe, including The Wizarding World of Harry Potter – Ministry of Magic, Super Nintendo World, How to Train Your Dragon – Isle of Berk and Dark Universe.
“The groundbreaking, immersive worlds of Epic Universe created the dream opportunity for us to design a first-of-its-kind merchandise program that brings these iconic stories to fans in new and innovative ways,” says Justin Lafoe, global parks merchandise and retail officer of Universal Products & Experiences. “We are thrilled to bring fan-favorite worlds to life and give guests the chance to bring home a piece of their adventures with them.”
Each world in Epic Universe features unique shopping experiences with themed souvenirs for guests. For example, Epic Universe’s How to Train Your Dragon – Isle of Berk provides a vast selection of merchandise, including apparel and collectibles inspired by the characters in How to Train Your Dragon. The Toothless’ Treasures retail location will offer blind-box collectible dragon toys, apparel and plush inspired by dragons in Berk as well as a chance to adopt-a-dragon via a crossbody egg carrier that holds a plush dragon.
In addition, Epic Universe branded merchandise will be available across retail locations within Celestial Park on-site, including Other Worlds Mercantile (a marketplace where various worlds come together), Moonship Chocolates & Celestial Sweets, and Various Emporia (which houses three smaller shops).
Aurora World Inc., a global manufacturer of plush toys and high-quality gift products, has promoted two employees to new executive positions. The company has promoted Michael Kessler to executive vice president and Tony Sayles to senior vice president of sales.
Kessler most recently served as Aurora’s senior vice president of sales and marketing and has helped to expand the company’s market presence. In his new role as executive vice president, Kessler will assume broader executive responsibilities, helping to drive company-wide strategies while continuing to lead sales and marketing efforts.
With Kessler’s promotion, Sayles will step into the role of senior vice president of sales. He joined Aurora in 2009 and has helped the company grow with national accounts.
ANDMORE has released several strategic support initiatives to help its community during this season of economic uncertainty.
“ANDMORE recognizes the pressures our industry is facing, and we are committed to being part of the solution,” says Jon Pertchik, CEO of ANDMORE.
He adds that the 90-day pause on reciprocal tariffs was a “welcomed reprieve,” but that retailers still need help.
“By offering tangible support like merchandise credits and advocacy efforts, we’re helping our partners weather short-term challenges,” he says.
ANDMORE partnered with Bridge Tower Media to create Tariff Tracker, designed to inform the industry on the latest tariff news, with updates on its website.
ANDMORE is also launching Shop the Show as an incentive program for the Summer 2025 market events. New, qualified buyers will receive a merchandise credit to be used during their market visit, as well as two complimentary hotel nights for a future market.
Dallas Market Center has launched an initiative to support independent retailers amid tariff concerns. The initiative, “Stand With Main Street. Turn Off Tariffs,” advocated for the 90-day pause on all tariffs between China and the United States.
“Now is the time for grassroots action. It has become clear to our family-owned business that there is a small window of time to support Main Street retailers preparing for their holiday selling season and the companies providing their merchandise,” says Cindy Morris, president and CEO of Dallas Market Center. “While the dynamics are different for each type of retail business, we must unite around hundreds of thousands of store owners who depend on Q4 commerce.”
Dallas Market Center has launched a petition in association with this campaign, with a goal to unify support across all retailers, manufacturers, sales representatives and other stakeholders. The petition is available on the Dallas Market Center website and social media channels.
BY TOMMY BROWN
Every attraction retailer faces the challenge of figuring out how to boost their revenue, especially in today’s tough economic climate. Long gone are the days of keystone margins — today’s retailers face higher labor, utilities and shipping costs.
Adjusting margins is a simple yet important way destination retailers can boost revenue.
Many buyers struggle with setting the perfect price for their products, and they may be tempted to price based on feelings or be afraid to test a product’s true price.
With pricing, I often encourage attraction retailers to use the scientific method instead of gut feelings. I suggest retailers aim to price any new items with a four-times margin. Test the sell-through rate on products priced at
Adjusting margins is a simple yet important way destination retailers can boost revenue.
that four-times margin for a 30-day period. At the end of that month, gather data on those new items and review the outcome. Based on the data, make an educated decision about prices on your new products.
You can always adjust your prices if the sell-through rate is off. For new products that aren’t moving great, lower the prices or perhaps try motivating guests to buy them with “sale” signs.
On the other hand, if your data indicate that your new items have had good sell-through rates, that’s great news. It’s a job well done and you’ve just made more revenue for your attraction.
Many customers are bargain hunters. They are often conditioned to look for “deals,” so create deals when and where you can in your gift shops.
If you want your guests to feel like they are getting a great bargain, even with a four-times markup, try to bundle items. For example, if the wholesale cost of T-shirts is $4 per shirt and you retail them for $18 each, try bundling them in a “2 for $32” deal. This bundle deal helps to turn inventory more quickly and offers customers a perceived discount.
As another example, I tried a retail experiment where I signed an item, “1 for $5, 2 for $10.” Nothing was discounted, but my sales still doubled in 30 days on that item. The “2 for $10” sign gave customers a perception of a “deal.”
Destination retailers can make a four-times margin happen, but it’s important to focus on products with a higher perceived value. Customers will spend more on what they consider to be higher quality items.
An item that won’t sell for a four-times margin might not be a good fit for your store. For attraction retailers to survive today, experiment with margins in order to get the most revenue possible during peak seasons. SGN
TOMMY BROWN has over 30 years’ experience in RETAIL MANAGEMENT. He’s held positions for Dillard’s, Sears, and Six Flags Inc. and is a past ZAG vice president. He currently guides retail at the SAINT LOUIS ZOO. Reach him at tbrown@stlzoo.org.
Tourists often seek souvenirs that encapsulate the spirit of the place they visit. In tourist-heavy areas, gift and souvenir shops have a prime opportunity to stand out by incorporating locally crafted products that capture the essence of the destination.
Local artisans bring the flavor of a region to life through their craftsmanship, whether it’s hand-thrown pottery adorned with local landscapes or candles scented with native botanicals.
Highlighting locally crafted products isn’t just about boosting sales; it’s about creating an experience that connects visitors to the local culture in a memorable way. Today’s shoppers are increasingly drawn to pieces that feel personal and come with a backstory. When your shop is known for those kinds of finds, you’re no longer
Today’s shoppers are increasingly drawn to pieces that feel personal and come with a backstory.
just another gift store — you’re the go-to spot for unique, authentic and memorable pieces.
FROM COMMODITY TO CONNECTION
Authenticity is a powerful selling point in tourist shops. Locally crafted pieces often carry a backstory, providing a tangible connection to the destination.
Want to make that connection even stronger? Consider creating small signage or tags that tell each artisan’s
story. Think of it as a mini conversation starter that adds depth to every purchase. A simple “Meet the Maker” display with a few photos and a quick blurb can turn a purchase into a memory that customers can share long after they leave your shop.
If you’re not already working with local makers, start by visiting local art markets, craft fairs or farmers’ markets. These spaces often showcase emerging artists who are eager to expand their reach. You can also connect with local art schools or community centers to find artisans open to collaborations.
If you have a specific product idea in mind, approach local makers with a pitch for a custom collection exclusive to your shop. Whether it’s a series of prints that capture local landmarks or a line of handmade ornaments featuring regional wildlife, artisans can often adapt their work to align with your vision
Adding locally crafted souvenirs gives visitors a chance to take home a piece of the place they just experienced. It’s not just about selling items; it’s about creating a memorable connection to the destination.
When you feature the artisans behind the products and highlight their stories, this not only elevates the shopping experience but also reinforces the idea that your shop is a curated collection of the area’s best finds — a place where every item has a touch of local culture. SGN
KATHY CRUZ is a RETAIL BUSINESS COACH and host of the SAVVY SHOPKEEPER RETAIL PODCAST. Reach her via email at: kathy@savvyshopkeeper.com. Learn more on her website, www.savvyshopkeeper.com and Instagram @savvyshopkeeper.
BY MELODY CABAN
While bustling crowds at major attractions still fuel many gift shops, a strategic shift toward smaller, specialized tourist groups — known as niche tourism — can unearth significant potential for savvy retailers. These travelers, driven by specific passions and interests, often seek more meaningful and relevant souvenirs than the typical mass-market fare.
Specialized tourist groups can unearth significant potential for savvy retailers.
Niche tourism (also called special interest tourism) is all about diving deeper. This shift has created numerous micro-markets within the tourism industry.
There’s adventure tourism, where thrill-seekers are interested in activities such as rock climbing, whitewater rafting and mountain biking. With culinary tourism, foodies explore an area for local flavors. Some embrace heritage tourism to connect with their roots and cultural history. Other people enjoy film or TV tourism, visiting locations from their favorite shows.
Tapping into one or more of these markets might be the key to unlocking new revenue streams for your store.
To capitalize on opportunities, retailers must first identify which specialized markets are growing in their region.
Retailers can engage with local tourism boards and specialty tour operators in town to learn about tourism trends. These agencies and operators often possess valuable data on visitor demographics and emerging interests.
Social media is also a great tool for trend spotting. Review how visitors are tagging your destination’s location on social media platforms.
Last, but not least, listen to your customers. Ask what brought your customers into town, and you might be surprised by what you hear!
Once you’ve identified promising niche markets in your area, determine the approaches you will take to better serve these specialized visitors. One technique is to create dedicated sections in your store that target specialized tourist groups.
Destination retailers might also want to work with local artisans to develop custom product lines specifically designed for identified niche markets. For example, if your area attracts astronomy enthusiasts, commission locally made star charts featuring your region’s night sky.
Ready to serve your community’s niche market? The key is to remain connected to your local tourism ecosystem. By understanding the desires of travelers visiting your area, you can transform your merchandise strategy from a one-size-fits-all approach to a carefully curated selection that resonates with niche tourism segments. SGN
MELODY CABAN is founder of MELODY CABAN CONSULTING, a Latina-owned consulting service that cracks an urgent problem facing museums. Learn more at www.melodycabanconsulting.com.
1. Kurt S. Adler: Hollywood Nutcrackers gingerbread and candy Santa nutcracker, www.kurtadler.com; 2. Old World Christmas: Tasty Christmas Puzzle, www.oldworldchristmas.com; 3. Trees to Seas: Layered laser and color ornament, www.treestoseas.com; 4. Bamboo Trading Co.: Sweater Weather Club Bag, www.bambootradingcompany.com; 5. Susquehanna Glass: In My Grinch Era mug, www.susquehannaglass.com; 6. Beacon Design: Mountain scene ornament, www.beacondesign.com; 7. Bedrock Tree Farm: Fir needle natural 100% soy candle, www.firneedleproducts.com; 8. Joseph K. & Co.: Santa & Manta Ray resin ornament, www.josephk.com; 9. Kendrick Home: Small Town Tailgate personalized tee, www.kendrickhome.net.
Moo-ve over your inventory to make room for these farm-themed finds before they fly the coup.
1. Yoonique LLC: Chubzeez Farm Series - Highland Cow, www.yooniquetoys.com; 2. Primitives by Kathy: Rooster and cow market tote, www.primitivesbykathy.com; 3. Pink Pineapple Shop: Vintage-inspired horse cardigan, www.pinkpineapplewholesale.com; 4. The Cracked Pig: Pig farm animal earrings, www.thecrackedpig.com; 5. Avery Lane Gifts: Farmers Market strawberry coffee mug, www.averylanegifts.com; 6. Violette Stickers: Blue holstein cows, www.violettestickers.com; 7. Mason Jar Label: Unisex Farm Fresh vintage cardinal T-shirt, www.masonjarlabel.com; 8. Better Magnets: America’s Dairyland magnet, www.bettermagnets.com; 9. Plushology by RGU: Corny Cob keychain, www.thergugroup.com/branding.
1. First & Main: White angel teddy bear, www.firstandmain.com; 2. Capsmith: 3. Kerusso: Men’s short-sleeve Move Mountains T-shirt, www.wholesale.kerusso.com; 4. Uncommon Flame: Faith Family Friends soy candle, www.uncommonflame.com; 5. Ganz: Seeds of Faith wooden ornaments, www.ganz.com; 6. Pavilion: Faith Tea for One ceramic teapot and cup, www.wholesale.paviliongift.com; 7. LifeForce Glass: The Mermaid’s Message replica sea glass stones 100-stone assortment, www.lifeforceglass.com; 8. Mitchell Proffitt: Major League Follower on 20-ounce white stainless tumbler, www.mitchellproffitt.com; 9. Jilzarah: Multi Prayer Bracelet, www.jilzarah.com.
Honor Native American artistry with these pieces that reflect the spirit of native traditions.
1. Barry-Owen Co. Inc.: Yarn and colored beads Tree of Life dreamcatcher, www.barryowen.com; 2. Rabbit Studios: Legends We Ride crossbody bag, www.billandtracirabbit.com/wholesale; 3. Native Northwest: 40-ounce insulated tumbler with straw - All My Relatives design (Indinawemaaganidag) by Storm Angeconeb, Lac Seul First Nation, Ojibwe, www.nativenorthwest.com; 4. Lipco: Native canoe salt and pepper shakers, www.lipco.biz; 5. Ramatex: Cerritos twin-sized reversible Jacquard blanket, www.ramatex.us; 6. The Trendy Traveler: Oklahoma teepee tic-tac-toe game, www.faire.com/direct/thetrendytraveler; 7. Western Woods: Silkscreen cow skull, www.westernwoods.com; 8. Mowbi Wholesale: Skull with feathers art print, www.mowbiwholesale.com.
1. Liberty Graphics: Little brown bat T-shirt, www.lgtees.com; 2. Fiesta Toy: CB Candy Dreams 4.5-inch bat, www.fiestatoy.com; 3. Lantern Press: Carlsbad Caverns National Park bats and full moon jigsaw puzzle, www.wholesale.lanternpress.com; 4. Close 2 UR Heart: Mini-O Bolo bracelet - bats, www.close2urheart.com; 5. Animals Forever: Bat water globe, www.animalsforever.net; 6. Mountain Graphics: Die-cut bat sticker with namedrop, www.mtgraphics.com; 7. EarthArt International: 15-ounce mug with bat artwork, www.earthartinternational.com; 8. Wild Republic: Brown bat stuffed animal, www.wildrepublic.com; 9. PennyBandz: Sonar the Bat pressed penny holder, www.pennybandz.com.
Fetch some sales with these gifts that celebrate man’s best friend in tail-wagging
1. Wheeler Manufacturing: Chihuahua bauble stop timber clip, www.wheelerjewelry.com; 2. Cape Shore: Resin ornament dog in sailboat with lights, www.cape-shore.com; 3. The Petting Zoo: 12-inch chocolate lab, www,pettingzooplush.com; 4. Buddy by the Sea: Mariner short-sleeve tee in soothing blue, www.buddybythesea.com/buddybythelake; 5. Blank Tag: The corgi sticker, www.blanktag.co; 6. Conscious Step: Socks that Save Dogs in Pupsicles, www.consciousstep.com; 7. Impulse Souvenirs: Dog cap with patch, www.impulsesouvenirs.com; 8. Scandical: My Pet Loves magnet, www.scandical.com; 9. Simply Southern: Sweet Land of Liberty T-shirt, www.simplysouthernwholesale.com.
Jack Cavanaugh (left), senior buyer for the Space Needle, and Roy Short (right), VP of retail and product licensing at the Space Needle + Chihuly Garden and Glass, aim high when securing custom finds for the Seattle SpaceBase Gift Shop. Collaboration and creativity are key components of the merchandise procurement process, from retro-futuristic to sustainable.
Photos: Mike Quinian
The Space Needle’s SpaceBase Gift Shop is grounded in World’s Fair nostalgia, retro vibes, futuristic thinking and innovations for tomorrow.
STORY BY BY KRISTEN HAMPSHIRE
An oversized dot bearing the words “transform moments” punctuates the entryway to the Space Needle’s corporate offices. The core principle defines guests’ experience at the 605-foot tower, completed in 400 days for the 1962 World’s Fair as a nod to its “age of space” theme.
A mission to transform moments into experiences of a lifetime also drives the culture at SpaceBase, a 6,000-square-foot donut-shaped shop at the base of the Space Needle, a designated landmark in Seattle that’s a symbol of the city.
“It’s a call to action and call to arms for a real hospitality focus,” says Roy Short, vice president of retail and product licensing for the Space Needle and Chihuly Garden and Glass, a neighboring exhibit within the Seattle Center arts and culture district. “It’s a focus on meeting the needs of guests, meeting them where they are and making their trip, bottom to top, into a magical, fun and memorable experience.”
SpaceBase encircles the tower’s ground level, and all three of the marvel’s elevators empty into the retail floor. The gift shop is visitors’ launchpad to exploring artifacts within the Space Needle and the wonder from 60-story-high,
360-degree views. The store is also guests’ last stop before departing.
“Everything we do here is filtered through the stories and experience lens of the Space Needle, and we select products that are intended to surprise and delight our guests — souvenirs, apparel and collectibles that are Space Needlecentric and elevate the experience,” says Jack Cavanaugh, senior buyer, who shares a contagious passion for discovery that is consistent across a staff of 65 that climbs to 100 or so during busy summers.
This must-see bucket list icon attracts about 1.4 million people annually.
“Everything we do here is filtered through the stories and experience lens of the Space Needle, and we select products that are intended to surprise and delight our guests — souvenirs, apparel and collectibles that are Space Needle-centric and elevate the experience.”
— JACK CAVANAUGH
“It’s basically a spaceship on a stick,” Short says of the iconic tower.
Those visitors inevitably peruse SpaceBase Gift Shop, which sets the tone for the top.
He adds, “Our offerings tell the story of who we were and bridge it to who we are and where we think we’ll be in another 50 years.”
There’s more in store at SpaceBase than collectibles for sale. A 15-foot LEGO Space Needle sits on an 8-foot fixture on the shop floor. There’s also a plastic injection mold machine introduced at the 1962 World’s Fair that foreshadowed today’s 3D printing.
Cavanaugh says, “We found a guy in Florida who refurbishes them, and we wrench on this thing constantly to keep the machine moving because it tells a story. It’s about engaging guests while they are here with these ‘Easter eggs’ we have around the store that create an emotional connection to the experience.”
Store associates delight guests with factoids and the artifacts’ backstories.
Display teasers tie into an array of product categories that spans from apparel and souvenirs to toys and drinkware, along with a gallery section featuring local artists. Cavanaugh says not many products are sourced off the shelf. About nine out of 10 pieces are custom developed. All products check the “cool factor” box.
The SpaceBase Gift Shop and its across-the-street stores are located on the 74acre Seattle Center campus that attracts more than 12 million visitors each year.
“When I see guests pick up something and just start laughing because we nailed the
emotion, I know we hit the mark,” says Cavanaugh, adding that he overheard one customer say to a friend visiting from out of town, “I brought you here because it’s the best gift shop in Seattle.”
Products also align with the mid-century, modern aesthetic of the Space Needle.
“All of our apparel is Space Needle branded, and products are all very Space Needle-centric,” Cavanaugh continues, pointing to Space Needle shaped gummy candies, a mystery mini-brick building set featuring Seattle landmarks and a pepper grinder shaped like the observation tower.
Most apparel designs come from local artists and SpaceBase pulls in its staff to submit artwork, too. An annual call for apparel design submissions from staff always turns up talented artwork, and associates earn royalties on sales of their designs just as local artists do. This year’s Emerald City Comic Con apparel features an employee’s design.
Collaboration and creativity are embedded in the gift shop’s culture. Every year, the whole team gathers to review designs that vendors submit for the upcoming season. Cavanaugh orders pizza, team members from every department drop in, and all the designs are on display.
“I give everyone a pen upon entering the room and they sign their favorites,” he relates. “We hash out the top designs.”
Several predominant themes at SpaceBase inform product selection and create an organized guest experience. A retro-futuristic section is a nod to the Space Needle’s “fantastical” space age feel with items like a tin robot lunchbox, a Jetson’s-inspired tee and graphic stickers.
A World’s Fair department offers souvenir Space Needle statues of all sizes. “We’ve got one foot firmly planted in 1962,” Short quips.
The Space Needle has worked with locally based Smith-Western Co. for souvenir items since 1961, while the venue was still in construction, Short says.
“We are consistently working with our vendors toward a goal of eliminating single-use plastics and Styrofoam completely in five years.”
— ROY SHORT
Because of Space Needle’s relationship with Chihuly Garden and Glass, its gift shop also under Short’s oversight, SpaceBase offers some glass souvenirs like a replica of the landmark.
Plus, the Space Needle operates three additional gift stores, two on the Seattle Center campus and one at Pike Place Market.
Just as the World’s Fair landmark was a beacon of innovation when it opened on April 21, 1962, the Space Needle and its gift shop maintain a
progress-forward perspective. In the gift shop, only boxed or canned water is sold to avoid single-use plastics and Styrofoam.
“We are consistently working with our vendors toward a goal of eliminating single-use plastics and Styrofoam completely in five years,” Short says.
Cavanaugh adds, “We live this mission throughout the organization and take a leadership role in it, so a lot of our apparel is made from recycled polyester or organic cotton, and sometimes we tell that story on signage. I work with vendors to increase that storytelling because it matches guests’ expectations for an experience in Seattle.”
Short reflects back to 2021 when the Washington statewide plastic bag ban took effect. The requirement was to move from flimsy throwouts to reusable plastic bags.
Space Needle stepped it up by offering totes from 100% recycled materials nearly at cost, $1.50 for a small and $2 for large. Turns out they’re also souvenir keepers so it’s a triple win: planet, people, brand.
“We don’t compromise,” Short says.
This applies to every aspect of SpaceBase and affiliated shops, from talent and training to culture and collaboration.
Short emphasizes, “Everything we do here is very intentional.” SGN
STORY BY KRISTEN HAMPSHIRE
Old Car City USA includes a gift shop filled with one-of-a-kind treasures and vendor-sourced souvenirs.
It’s a certifiable World’s Largest Classic Car Junkyard with 34 acres of 4,400 vehicles circa 1972 or older organized in a stack ’em, rack ’em manner along a wooded trail in White, Georgia, about 60 miles north and slightly west of Atlanta. Old Car City is a lifestyle and business as much as it is the very blood that ties “mayor” Walter Dean Lewis to the land where he was raised.
“I was born in a junkyard, and you know where I live now? In the junkyard within 200 feet of where I’m sitting now in my office,” quips Lewis, the junkyard curator of his family’s busi ness that started during The Depression in 1931.
A painted board in the gift shop of mostly handmade artifacts tells the story — one that is rooted in working, scrapping, saving, doing good and finding a better way. Old Car City began as a general store. Back then, Walt Sr. started buying old cars and salvaging parts. Eventually, the family business accumulated a large collection of vehicles. Today, Old Car City is international destination that attracts visitors from all over — Germany, Australia and the United Kingdom, to name a few.
Lewis is a humble guy. The gift shop he operates gives visitors an opportunity to take home a truly Old Car City souvenir, with namedrop tees and hats available but mostly curio keepsakes that Lewis makes himself.
The gift shop has truly unique souvenirs that customers can’t get anywhere else.
The Old Car City USA gift shop is just as eclectic as the 32 acres beyond its doors. “My theory on anything in the world I do is, it has to be something different. If someone else does it, I don’t want to do it,” says Lewis.
QWhat makes the gift shop different at Old Car City?
AWe make here; we don’t buy. We take Hot Wheels and put them on boxes and paint them up with an Old Car City, and we make decorations on boards or rocks so people who come here can take home a piece of Old Car City. We sell wood-painted ‘plaks’ I make by hand that have sayings like ‘Over yonder at Old Car City’ and include drawings of some of our
cars. Our hand-built wooden shelves include painted pinecone people that we find in our woods here, and homemade bird houses, some of them decorated with toy cars. I’ve been drawing and doing cars all my life. But we order our T-shirts, hats and items like koozies that say ‘Photographer’s Paradise at Old Car City’ from vendors. We also sell a T-shirt with my picture on it that says, ‘Born in a Junkyard, Raised in a Junkyard.’
QWhat souvenirs seem to stand out most to people when they visit the gift shop at Old Car City?
AI’m always coming up with ideas. A little boy in London saw my Hot Wheels — I have them all — and in another room we have here,
I veneered an old car with 35,529 Hot Wheels using hot glue. You can see the shape of the car. It’s a 1957 Metropolitan Nash. In two rooms are 30,529 Hot Wheels on display. I make souvenirs like sculptures with Hot Wheels.
QYou’re a bucket-list destination and retailer. When people book a ticket, what tips can you offer to make the most of the experience?
AExpect to be in the woods on trails with old cars on either side. It’s not paved and the rows of cars are in line organized by GM, Ford, Chrysler and so on. We arranged them and inventoried the cars like the way we were selling parts. Wear comfy shoes. People fly in to Atlanta and rent a car to drive here, stay one or two days at the campgrounds. Once, we had a photographer who stayed for 12 days just taking pictures. There’s Wes-Man’s restaurant across the street. SGN
STORY BY MEGAN SMALLEY
For much of the past century, people across the United States have loved making annual trips to their favorite theme parks and water parks on family vacation. Some enjoy these attractions for the thrilling rides, some come for the games and others enjoy tasty treats along the theme park midway.
Theme park employees seldom get bored of the fun work atmosphere, and they even enjoy bringing their own families to these attractions to make memories of their own.
Destination retailers at theme parks and water parks mix things up with a combination of nostalgic and unique souvenirs that appeal to families returning year after year.
Brett Friel, director of retail and games at California’s Santa Cruz Beach Boardwalk, says he feels honored working at the historic theme park attraction.
“Being a part of a 118-year-old tradition is humbling,” he explains. “My first memories of the Boardwalk are, like many people, of riding the Giant Dipper. More recently, memories continue to be made with my kids coming of age and riding the Giant Dipper for the first time.”
The Santa Cruz Beach Boardwalk features eight retail locations and over a dozen game
locations, with Friel overseeing merchandise buying for both the games and retail departments. He says it’s important that the merchandise at these stores and even prizes selected for the games encapsulate the park’s identity.
He says, “You need to make sure the goods you are sourcing and buying represent the business values and identity.”
Since many people return to theme parks every year, these destination retailers need to come up with fun yet relevant themes to feature on their merchandise each season.
Kaitlyn Smith, social media manager at Morey’s Piers in Wildwood, New Jersey, says the attraction’s retail team is always coming up with
“We are in the ‘Creating Memories Worth Repeating’ business, so we want to sell items that remind our guests of the special family time they spent with us.”
— Suzanne Madewell, Herschend Family Entertainment
new themes for merchandise that will appeal to the next season’s visitors.
For 2025, Morey’s Piers is trying several new themes, including Coaster Era (inspired by Taylor Swift), the Sunny Collection featuring the theme park’s mascot plush toy, and a Wildwood beach culture collection.
Sometimes, theme park retailers do well when they stick to the tried-and-true souvenirs
with the theme park name drop. For a few years, name-dropped towels have been one of the biggest sellers for the gift shop at Raging Rivers WaterPark in Grafton, Illinois.
“We always have a lot of success with the beach towels,” says Tina Downing, administrative manager at Raging Rivers WaterPark. “And believe it or not, our sweatshirts and hoodies also seem to sell well.”
Suzanne Madewell is an enterprise buyer for Herschend Family Entertainment (HFE), which manages many theme parks across the United States, including Dollywood, Silver Dollar City, Kentucky Kingdom and Kennywood to name a few. Madewell says she has noticed a rising interest in retro and nostalgic souvenirs this year.
Friel says nostalgic souvenirs and apparel also seem to work well at Santa Cruz Beach Boardwalk’s stores. “As fashion and culture have cyclical natures, throw-back and retro styles can be impactful,” he says. “If your design can connect with mom — because she lived it — and daughter — because retro is cool — you know you nailed it.”
Theme park retailers can also create excitement by offering one-of-a-kind merchandise for each
season. Madewell says it’s been very important to find souvenirs and gifts that are unique to each of HFE’s properties.
“We are in the ‘Creating Memories Worth Repeating’ business, so we want to sell items that remind our guests of the special family time they spent with us,” says Madewell. “For example, you can get a sweatshirt anywhere, but you can only get a Dollywood one at Dollywood, which makes it special and memorable.”
Special release products are also popular across HFE’s attractions. Madewell says Dollywood has a lot of new merchandise specifically for its 40th Anniversary Celebration that has been exciting for the theme park’s fans.
Quirky souvenirs have been big for Morey’s Piers. Smith says the theme park’s most popular item in 2024 was its Curley’s Fries dog toy — a dog toy shaped like the delicious boardwalk snack. The souvenir even won a Brass Ring Award from the International Association of Amusement Parks and Attractions last year as “Best Custom Retail Souvenir.”
Friel adds that offering new merchandise each season makes those souvenirs even more special for customers.
He says, “Merchandise at theme parks and water parks is unique because it’s closely tied to the emotions and experiences of the visit. Theme parks that create original merchandise truly offer exclusive, one-time offers that create excitement.”
People of all ages enjoy a trip to the theme park, but a lot of these destination retailers know the
importance of going all out on their kids’ sections.
Friel says bubble wands are always kid favorites at Santa Cruz Beach Boardwalk, particularly at its Kiddie Korner shop. “Children can be found throughout the park chasing each other with bubbles.”
For 2025, Morey’s Piers is expanding its apparel option for its youngest guests, with new apparel items for toddlers and infants, including hoodies, T-shirts and onesies.
Raging Rivers WaterPark’s gift shop certainly has some fun, beachy apparel for adults, but Downing notes that they sell the most to kids coming to the water park. The gift shop has plenty of stuffed animals, water toys and of course, snacks that kids love.
“We sell more things to adults for their kids than anything else!” she notes with a laugh. “I think this is the case at many water parks. Usually, if an adult is visiting a water park, they’ve lived their dream once. Now, it’s about their kids. I work here, but I bring my grandkids in all the time. I won’t buy for myself, but I’ll buy for the grandkids. It’s great to see the excitement on their faces.”
When retail buyers and managers at theme parks decide what to put on their shelves for the upcoming season, they often need to do some homework in the off-season. Madewell suggests that attractions retailers consider what makes their particular property special.
For some HFE properties, offering interactive experiences with the products is key. Madewell says guests love DIY candle souvenirs at Silver Dollar City’s candle shop and custom-made ornaments at the theme park’s glass blowing shop.
Friel says trade shows can be a good tool in the off-season for destination retailers to see what’s happening in the souvenir industry.
“Staying on top of movie and music trends through school events or social media can also provide insight into what kids are excited about,” he says.
Finding the perfect theme park or water park souvenirs isn’t something that can be done last minute — Smith suggests doing good research before diving into product development by exploring what similar stores are doing and considering color trends. However, she cautions, it’s important to not just copy popular fads at other major attractions and hope it works out.
“Remember, what works for other parks might not work for yours,” she advises. “I think it’s essential to be aware of the trends but always stay true to your brand.” SGN
Sam Wallace Jr. BESTSELLERS:
Licensed apparel
Share stories about the community with customers.
Colonial Williamsburg’s neighboring retail district, Merchants Square, shares a storied past with the world’s largest living history museum. It’s one of the country’s oldest, if not the first, planned shopping districts.
With 40 shops and restaurants, mostly locally owned, Merchants Square is an idyllic pedestrian retail village, and lifelong resident and proprietor Sam Wallace Jr. is ingrained in its past and future as owner of four shops there. His retail background is a history story in its own right.
Wallace traces his retail lineage back to his grandfather, who played football at the College of William & Mary and settled in town, opening a general store in 1919. This is before town became a hot spot for tourists — and before Colonial Williamsburg was restored.
But everything old is new again, and this is certainly the case with Campus Shop, which opened in 1994 to fill a niche for licensed William & Mary apparel and gear. The only other venue offering the college’s merch is the campus bookstore.
Now, Campus Shop is in its third iteration after a 2024 move to a 3,500-square-foot space twice the size of the previous Merchants Square location. “It allowed us to expand our product lines, offer more designs and styles and make it easier to shop,” says Wallace, who owns College Shop with his brother Cabell and General Manager Steve Haigh at the helm.
“We have the capability of handling more people on busy weekends like homecoming and back-to-school,” adds Wallace, relating that pride of place drives sales and inspires splurge purchases on higher-priced apparel like
$120 logoed polos. “People have a real connection to the school and they are looking for nicer products.”
Apparel is the top-selling category at Campus Shop with about 50 vendors supplying licensed William & Mary designs to the business, including athletic brands like Nike and Under Armour. Offerings range from hoodies and quarter-zips to long-sleeve tees, women’s cut T-shirts, polo shirts and clothing for the younger set — baby, toddler and kids.
“Most of those are purchased by alumni looking for William & Mary apparel for their children or grandchildren,” Wallace says.
About 85% of the store’s inventory is related to the college, and the rest is souvenirs and keepsakes related to Williamsburg, along with a nod to the region with Simply Southern apparel that Wallace carries across his retail portfolio.
Drinkware like tumblers by Tervis, neckties, logo hats, stickers, license plate frames, pennants, banners, flags, keychains and blankets are easy add-ons that increase bag size and give customers a variety of gift items to purchase.
A plush of the college mascot Griffin goes over big with children and the young at heart, and the shop caters to playful guests with bouncy balls, footballs and frisbees.
Campus Shop also sells practical products including a variety of diploma and graduation picture frames.
The Wallace family is a 106-year Williamsburg retail dynasty now in its fourth generation of purveyors — and with an expanding portfolio of shops, some in Merchants Square and others on the “strip” along nearby Richmond Road.
It all started with the patriarch, Robert Wallce, opening The College Shop in 1919 before Colonial Williamsburg was restored into a living history museum. This location is now R.P. Wallace & Sons General Store. Next came Williamsburg Merchants Inc., founded by Sam Wallace, now operated by Sam Wallace Jr., Cabell Wallace and Sam Wallace III.
All told, there are now six shops plus the family’s Williamsburg Merchants headquarters in Merchants Square: Campus Shop (Merchants Square); R.P. Wallace & Sons General Store (Merchants Square); The Christmas Shop (Merchants Square); The Williamsburg General Store (Richmond Road); Bubba’s Ice Cream Shack (Richmond Road); and Wallace’s Trading Post (Richmond Road)
Wallace says there are four main customer groups that visit the store: students, alumni and friends, families touring the campus and Williamsburg tourists. “They are all willing and interested in buying William & Mary products,” he says.
Wallace and his staff of 18 enjoy sharing stories about William & Mary and answering guests’ questions. “It’s exciting to tell customers about the college
— it’s the second oldest in the country behind Harvard — and to spread the word about its history and Williamsburg,” he says.
“We have lots of customers who have been returning to us since we opened in 1994,” Wallace
“ It’s exciting to tell customers about the college — it’s the second oldest in the country behind Harvard — and to spread the word about its history and Williamsburg.” — SAM WALLACE
adds, relating that he overhears remarks about how they appreciate the expanded selection in the larger store.
In keeping with the distinctive Merchants Square architecture and thoughtful approach to masking mechanicals like air conditioning units with shrubs and electrical wires (buried underground), the Wallaces took a refined approach when renovating the new shop.
Slat wall is modeled after the shop’s brick facade. “We wanted it to have a colonial feel,”
Wallace relates. The floor is finished in William & Mary colors — both decor ideas introduced by Cabell Wallace.
To keep these displays well stocked, purchasing is an ongoing endeavor, Wallace says. He attends the Smoky Mountain Gift Show in Gatlinburg; and Haigh, the GM, looks for new products at the annual Sports Licensing & Tailgate Show in Las Vegas.
Maintaining an ever-evolving inventory of apparel styles inspires students and regulars to keep buying. So do the specials Campus Shop offers to customers who join its club and receive a regular e-newsletter announcing seasonal deals and events.
For instance, at press time, the store was offering a BOGO T-shirt deal and frequently runs 20% off promotions for students who show a valid ID. The online shop is a conduit for alumni to purchase William & Mary gear from afar — though the store’s location, alone, fuels business.
After all, “we’re located next to the finest outdoor museum in the country,” Wallace says with the enthusiasm of a Williamsburg native. SGN
STORY BY MEGAN SMALLEY
OFFERING A VARIETY OF CUSTOM NAME-DROP
SOUVENIRS HELPS DESTINATION RETAILERS STAND OUT TO THEIR CUSTOMERS.
There aren’t many spots where people can experience both the desert and a lush, forested mountain all in one day, but that’s exactly what guests experience when they visit the Palm Springs Aerial Tramway in Palm Springs, California.
“It’s a very unique place to go — you go from desert to mountain, all the way up 8,516 feet,” says Hilary Wilson, vice president of retail at the Palm Springs Aerial Tramway. The attraction features two gift shops, one at Valley Station and another called Mountain Station at the top of the ride. “Depending on the weather and which store you’re at, you could be buying
T-shirts and magnets or winter gloves and beanies.”
Despite the different climates surrounding the attraction’s two stores, Wilson says it’s important that both stores carry plenty of souvenirs that feature the iconic tram car for people who want to remember their ride along the mountainside. The stores feature a variety of name-drop merchandise for people to choose from, with many souvenirs featuring custom art that depicts the tramcar.
“We’re a destination for tourists and people are coming specifically for the tram,” says Wilson. “We want to have nice mementos for people who spend their time here.”
“Simple, timeless designs with a deeper focus on a unique or special motif resonates loudly with customers.” — TAMARA MORAN, TOWN PRIDE
Paty Williams, national accounts representative at Impulse Souvenirs, shares that tourists are often drawn to custom souvenirs.
“Custom merchandise offers a unique and effective way to showcase souvenirs within a collection in a store,” she says. “Custom products can also increase a store’s revenue due to the tourist or visitor not seeing that same merchandise in other stores in the area.”
When destination retailers offer both variety and authenticity with their souvenirs, these unique name-drop items just might leave a lasting impression on vacationers and locals visiting these stores and encourage them to take the oneof-a-kind mementos home.
Plenty of people enjoy collecting souvenirs on their trips; however, the types of souvenirs that people collect can vary. Destination retailers can carry a wide assortment of name-drop products to appeal to more people.
Anne Kennedy, buyer for Shoreview, Minnesota-based Love From USA Group, says magnets, T-shirts
and sweatshirts are some of the most popular name-drop souvenirs at the destination retailer’s locations. The company oversees 19 retail shops at several airports as well as 12 brick-and-mortar stores at various locations.
But sometimes it’s a good idea to try less traditional name-drop items — Kennedy says Love From USA Group is trying name-drop journals, puzzles and coin purses at some stores this year.
Town Pride offers a variety of name-drop merchandise, and Owner Tamara Moran says the company has added some new name-drop items this year, including playing cards, candles and 3D embroidered baseball hats.
Earlier this year, Town Pride also opened its first franchise store in State College, Pennsylvania. Lisa Farren, owner of State College Town Pride, says the store sells a Pennsylvania collection of knit apparel to resonate with both locals and those visiting the area.
“We incorporated the words ‘virtue, liberty, independence’ on one sweater, which are words pulled from the state flag, and then ‘liberty’ and ‘Pennsylvania,’ on others,” says Farren. “It creates a nice story of our state.”
Destination retailers also might want to try incorporating graphics made by local artists on
their name-drop souvenirs as a way to help their offerings stand out. Tourists might notice the one-of-a-kind souvenirs while shopping, and locals also might want to support the artists who helped to create these unique souvenirs.
State College Town Pride worked with a local artist to create a whimsical map of the town that
At the Palm Springs Aerial Tramway, custom name-drop magnets are a No. 1 seller at both of the stores on-site. Hilary Wilson, vice president of retail, says people love collecting smaller souvenirs like magnets that feature one-of-a-kind artwork and a name drop to take home. She adds that a retro-style magnet seems to be a hit with a lot of people. Wilson shares, “Apparel is big here, too. But if I were to say what our bestseller is, it’s magnets. I think in travels, you don’t have a lot of room in your suitcase. A magnet is one of those things you can easily bring home.”
could be featured on a variety of souvenirs.
“The map is super versatile as we have put it on insulated drinkware, glassware, notecards, serving trays and other products,” says Farren. “Almost everyone picks up a map item to see what it features and points of interest they may recognize.”
At the Palm Springs Aerial Tramway, Wilson says customers are often drawn to the art depicted on the magnets, many of which feature custom art. She says many people seem to like one of the magnets that features a retro design.
“A retro design has been big, and is big, in Palm Springs,” she says.
While people may hang on to souvenirs for many years, it doesn’t make stocking the latest trends any less important. This is especially the case with souvenir apparel featuring name-drop and custom designs, as apparel can appear dated more quickly than other types of souvenirs.
Kennedy says offering different design treatments has been big with apparel, such as puff ink, embossing or chenille.
Moran says people are also drawn to souvenirs that feature local acronyms, ZIP codes or state flag-inspired designs. She explains that incorporating custom features along with more timeless designs tend to sell well. “Simple, timeless designs with a deeper focus on a unique or special motif resonates loudly with customers,” she says.
“Retailers could try using nesting tables to showcase a collection of similar art that is on both soft-line and hard-line products.”
— PATY WILLIAMS, IMPULSE SOUVENIRS
For the best return on investment with custom souvenirs, Williams advises highlighting any custom collections retailers have with store displays. “Retailers could try using nesting tables to showcase a collection of similar art that is on both soft-line and hard-line products,” she says, adding that these kinds of displays encourage people to linger and shop longer.
Love from USA Group will offer promotional pricing on some custom and name-drop merchandise to help boost sales, such as offering name-drop T-shirts two for $30 or shot glasses two for $10.
“We offer promotional pricing across all categories to increase average ticket sales,” says Kennedy.
Farren says it’s also important that custom souvenirs featured in a display have a cohesive feel to them. She adds, “Make sure the colors and fonts you choose on your merchandise resonate with your customers and relate to your name-drop theme.” SGN
The Cleveland Metroparks Zoo’s robust selection of unique and sustainable plush combined with innovative display strategies make it a bestselling and growing category year after year.
STORY BY MEGAN SMALLEY
Plush is plentiful in both gift shops at the Cleveland Metroparks Zoo. Patti Cunningham, Aramark Sports + Entertainment’s general manager of retail, says guests love the variety of brands and animal types featured as plush souvenirs. The zoo stores include plush from Wild Republic, The Petting Zoo, Fiesta Toy, Nature Planet, Aurora and Fahlo.
She says this souvenir category is even rising in popularity — the zoo increased is sales from 47,000 units of plush in 2023 to almost 60,000 units of plush in 2024.
Knowing plush is a bestseller for the store, Retail Operations Manager Heather Hendricks says the store has plenty of eye-catching plush displays.
“That’s why we have a giant mountain of plush, front and center, when
you walk in,” says Hendricks. “Across from the plush mountain, we have a wall of plush that highlights big cat-themed plush. Both of these sections encompass what we call our plush category, and it’s our top-performing category.”
In addition to offering many well-known plush brands, the Cleveland Metroparks Zoo has garnered some media attention for its new Build-An-Ecokin station it debuted at its main gift shop earlier this year.
The station allows guests to build their own plush that’s made of recycled filling materials, offering them an interactive and sustainable plush experience. (See more in the sidebar, “Building a Following” on p. 101.)
To make the most of this popular souvenir category, the Cleveland Metroparks Zoo’s retail team has learned some strategies that help to boost its plush sales.
There are some clear favorite plush animals at the Cleveland Metroparks Zoo gift shops, including the red panda, gorilla, giraffe, tiger, snow leopard, koala and wolf.
If the zoo has a new baby animal for guests to view, Cunningham and her team know that customers will want to purchase plush souvenirs of that animal as well.
“Baby animals are always a fan favorite,” she says. “Right now, our gorilla troop is making the headlines due to our toddler, Kayembe, and his baby sisters Kunda and Jameela. So when baby animals are born at the zoo or featured in the zoo, we tend to see spikes in sales of those animal plush.”
Some animal
kits
the
Knowing that baby animals are a fan favorite, Retail Warehouse Operations Manager Dan Langham notes that the store’s Swaddle Baby plush options from Fiesta also sell well.
“Swaddle Baby plush that children can wear over their shoulder are top sellers lately,” says Langham, adding that kids enjoy plush like them that double as a toy and accessory.
Cunningham says the zoo store is always adding new plush to its lineup, including some options that are unique to the Cleveland Metroparks Zoo such as the binturong plush.
“The binturong — also known as the bear cat — we have a plush for that!” says Cunningham. “We have one here at the zoo, that’s a newer species for us. If you get close to their enclosure, the animal smells a bit like popcorn and
people love that. We were lucky enough to find a plush of it.”
The Cleveland Metroparks Zoo increased its plush sales by 13,000 units in 2024 to almost 60,000 units.
In recent years, sustainability and conservation stories have also grown in popularity with customers at all types of destinations. Cunningham says conservation and sustainability are top considerations for her and her team when deciding plush and other souvenirs to stock at the gift shop. The store features a conservation display promoting custom-made Andean Bear, Trumpeter Swan, Asian Big-Headed Turtle plush and other souvenirs.
Customers appreciate that all of these products give back to conservation causes such as the Andean Bear Conservation Alliance, The Trumpeter Swan Society and the Asian Turtle Program.
“We love supporting sustainable or conservation initiatives,” says Cunningham.
In the main gift shop, most of these cuddly souvenirs are housed either on plush mountain or along the wall at the back of the store. To ensure these cute gifts always catch guests’ eyes, the
“YOU NEED TO ANALYZE YOUR TOP SELLERS WEEKLY AND MAKE SURE THOSE ITEMS ARE FRONT AND CENTER.” — DAN LANGHAM
retail team also sprinkles plush throughout other displays in the store.
“We’ve got our giant plush sections, but as you walk around the store, you approach different stories that all feature a taste of the plush we have,” adds Cunningham. “In the front right now, we have a display of gorilla-themed merchandise and there’s plush there. The thought is to have something to satisfy every member of the family, from grandma to kids to mom and dad, you name it. So plush is mixed in through-
out the store to support these different stories.”
Since plush is a big seller for the Cleveland Metroparks Zoo, Langham says he makes sure to keep on top of stocking and restocking.
He shares, “You need to analyze your top sellers weekly and make sure those items are front and center. Then dedicate larger spaces to those items on your sales floor and in your stockroom. You have to make sure you have plenty of stock on hand.”
Simple signage also helps to point customers to popular plush.
“We have 8-inch by 11-inch signage for our specific core plush category,” says Hendricks.
During peak season, Langham adds that the zoo will have a dedicated team member assigned to restock plush and toys alone, knowing those products move quickly.
He says, “We have a great inventory system that tracks our current on-hand quantities between our warehouse and main shop. This helps
us with replenishment and creating orders.”
To make sure the store’s plush category meets the mark, Cunningham adds that she and her team are always eager for ideas from guests, team members and wholesale vendors.
“We love getting feedback from our guests and members,” she says. “We’ve recently expanded our core plush offerings to include a larger variety of species guests see while at our zoo. We’ve been able to capture more sales from our zoo members by doing this. We also have great lines of communication with our venue team. They always keep us informed so we can be prepared for any upcoming births or new exhibits on-site.” SGN
The Cleveland Metroparks Zoo and Aramark debuted a Build-An-Ecokin station at the front of the zoo’s main gift shop that invites guests to make plush souvenirs entirely from recycled plastic materials.
Guests can pick one of three plush skins — tiger, elephant and gorilla — all made from recycled materials by Wild Republic. A retail team member then helps the guest fill the plush with recycled filling materials at the station. Each plush skin is made with approximately 12 recycled plastic water bottles, and each plush features filling that is made of four recycled plastic water bottles.
The zoo partnered with Unifi Repreve to collect recycled plastic from a local material recovery facility that could be turned into recycled filling for plush. For the plush skins, the zoo turned to another northeast Ohiobased company, Wild Republic.
“Wild Republic and Cleveland Zoo both have commitments to conservation and sustainability. This was a great way for two local companies to help the Cleveland area and the planet,” says John Wilde, key account manager at Wild Republic
Teddy Mountain, a wholesale vendor that develops build-a-plush machines, built the custom filling machine.
The Build-An-Ecokin station debuted in late April, and it’s been a fun draw for guests that also gives back to the environment.
“Guests of all ages are excited about having an interactive experience at our gift shop and the opportunity to learn more about recycled materials used in the creation of their plush,” says Patti Cunningham, Aramark Sports + Entertainment’s general manager of retail.
Shedd Aquarium’s reimagined gift shop takes customers on a journey under the sea.
STORY BY KRISTEN HAMPSHIRE
The iconic Shedd Aquarium in Chicago is one of North America’s oldest and attracts more than 2 million guests every year who explore its diverse collection of more than 32,000 animals. It’s also a conservation hub, spearheading extensive research and rehabilitation initiatives. Now, Shedd is more guest-friendly and engaging with immersive experiences, following a completely reimagined design, completed last fall.
The new Shedd Aquarium Store is the museum’s entry and exit point and part of an even grander plan: a $500-million Centennial Commitment program that launched prior to the destination’s 100th birthday, which is in 2030.
The new Shedd gift shop is just as much a part of the aquarium experience as its well-known characters like Sawyer the Pacific octopus, and the prominent sea otter and penguin exhibits.
“You feel like you are in an underwater grotto,” says Rebecca Larsen, store director. “Every section tells a story and every detail in the store was extremely planned and thought-out so when guests enter, they experience a true extension of Shedd.”
From design to display, follow the Shedd Aquarium Gift Store’s impactful renovation with key take-aways for reinventing a retail environment.
While there are more offerings across categories, expansion isn’t just about bringing in more SKUs. “Everything serves a purpose and ties into the store’s partnership with Shedd,” Larsen says.
Local print artmaker Brain Freeze Press creates Shedd, Lake Michigan and Windy City themed apparel, canvas bags, stickers, drinkware and other souvenir items. Bestsellers include plush made from 100% recycled materials, and every purchase gives visitors an option to round up or make a donation of their choice that supports Shedd.
“From our packaging to how our vendors source materials and manufacture products, these initiatives align with Shedd,” says Larsen.
The store carries Event Network’s latest collection called Sporty Pop! “It’s a retro-five with a vibrant color palette that really does pop out at you,” says Larsen. “It’s fresh and on one of our focal tables displayed to show how the whole family can wear the collection.”
An allowance-friendly section caters to kids with items the Shedd shop calls edd shop calls “bin toys.” The price point of $5 to $15 and includes items like candy, keychains and stickers.
RETAIL VALUE: Selecting products that mesh with an attraction’s mission lets visitors know their purchases serve a greater good.
The Chicago-themed shop-in-shop is a sizable anchor department and speaks to vistas of the city’s skyline. While the gift store has always carried Chicago merch, this marked expansion introduces a refreshed collection of favorites and new items that tie the aquarium to the city.
Products include apparel, keychains, a bean figurine (for Bean Town), a collage magnet and an assortment of stickers, including an “I Heart CHI” design with the house octopus formed into the loving shape.
RETAIL VALUE: Finding ways to look beyond the attraction and finding regional destinations to represent in a shop gives visitors one stop for all-the-things.
Connectivity to the lake and the aquarium’s exhibits carries into the new store through custom displays, curated products and improved flow that encourages exploration. The result is increased sales which mean more proceeds that support Shedd.
Display pillars, 3D printed with marble designs, are a nod to the institution’s Beaux-Arts Architecture.
Custom displays by Good Wood Nashville, which creates artisan pieces, include nesting tables constructed from reclaimed magnolia wood. The aesthetic pulls together nature scenes and elevates products, Larsen says.
“We often overhear people say, ‘I’ve never seen anything like this!’” she relates. “I think people are caught off guard by the visual aspect of being fully immersed.”
RETAIL VALUE: Customizing display details to align with an attraction makes the gift shop feel like an exhibit of its own.
Electronic eye-level POS signage for about half of the inventory simplifies wayfinding while reducing time and labor costs. “Bar codes can be referenced in the electronic signage for the price,” says Larsen of the digital program the Shedd shop is integrating.
The Shedd Aquarium Store is gradually migrating its displays to digital, and the platform allows for flexibility and delivers the cost and “storyline” information customers are seeking.
RETAIL VALUE: In this digital age, electronic display signs are relevant and let guests know a shop is invested in technology and at the top of its game.
While the shop is larger, impact is the focus, says Larsen. “Every section tells its own story and flows guests through the store in a more natural way than before,” she explains.
A graphic collage with the Shedd store logo and a video loop of underwater aquatic scenes serves as a teaser for the store. In many ways, it’s a robust selfie backdrop that builds excitement.
RETAIL VALUE: Engaging displays in front of a store’s entry entice guests to see what’s in store.
is filled with gems, jewelry, apparel, toys
MANAGER: Aaron Bishop
BESTSELLERS: Geodes and apparel
RETAIL TIP:
Use the off-season for inventory planning.
Niagara Cave offers a selection of minerals, fossils and other reminders of what lies beneath.
Amile-long underground hike at Niagara Cave leads guests to nearly 200 feet below the surface after descending 275 steps. Known for delicate and massive cave formations and a subterranean wedding chapel, the hallmark of this Top 10-rated cave destination is a 60-foot waterfall that visitors can view from a bridge that crosses over the cascading rush. Thus, the name Niagara Cave.
Conveniently positioned at the entrance and exit is the cave’s gift shop, where visitors purchase tickets and lay eyes on a teaser: expansive glass shelf displays of gemstones in all sizes, geodes, minerals and fossils from all over the world.
Some are pocket-sized and others are eye-catching centerpieces. Aaron Bishop and his brother, Ryan,
co-manage the mine that their parents took over as owners in 1995.
“We want kids and adults to go home with something to remind them of Niagara Cave,” says Aaron Bishop, speaking to the gift shop’s range of price points and stock of nature-based and educational products, many of them designed to spark curiosity.
For instance, refracting prisms and spin tops are simple fun that “gives people something to puzzle over,” says Bishop.
Over the years, the Bishops have curated a real gem of a gift shop that offers whimsical keepsakes, educational sets, a world of gems and fossils, and practical apparel for a cave is consistently 48 degrees. And with on-site activities such as gemstone panning and an 18-hole mini golf course, visitors can extend their stay in Harmony,
Name-drop headlamps, pottery and apparel for all ages are just
Minnesota, and get advice from shop staff and guides on other outdoor attractions in the region.
Regardless of how visitors spend their time at Niagara Cave, the experience starts and ends in the gift shop.
An array of shiny objects and fascinating fossils sets the tone for cave tours and provides guests with a truly unique shopping experience. Bishop points to some especially enticing pieces such as lapis lazuli with its rich indigo color and labradorite that emits iridescent rainbows.
While not a gem, bismuth metal has a low melting point and reveals crystal structures.
“People think it looks like the Wizard of Oz castle,” says Bishop.
Large-scale geodes are cracked in-house, and palm-sized geodes give kids something to open once home. The gift shop’s displays encourage exploration with gems situated on glass shelves
along the shop’s perimeter. There are island displays for smaller specimens. While the glass is a constant dusting project for guides, the benefit of transparency is there are no blind spots so less of a chance for shrinkage.
The Bishops source a great deal of their gems and fossils from the Tucson Gem, Mineral & Fossil Show as well as the Denver Mineral, Fossil, Gem & Jewelry Show. The shop also relies on suppliers such as Quasar Gems in Milwaukee and Driftstone Pueblo in St. Elmo, Illinois.
Occasionally, there are global opportunities. Bishop’s father, Mark, was invited to Morocco from a vendor in Tucson. He traveled there for the experience but also brought home some special finds for the Niagara Cave gift shop. “Morocco is known for its fossils and also minerals like azurite and malachite, both copper-based,” says Bishop.
Bishop and guides at the cave know their fossils and minerals. They engage guests in conversations about what they experience in the cave and see in the shop.
The Bishops want everyone to have an opportunity to take home a memory from Niagara Cave, so price point is an important factor. For example, visitors might not think about the cool temperature of the cave when it’s 90 degrees outside in the summer, Bishop points out.
“We want people to feel comfortable in the cave and if there is a family of five, they shouldn’t have to spend a fortune for hoodies,” he says.
Of course, the gift shop has to make a profit. But the Bishops aren’t into gouging and want to maintain a family environment. Apparel bearing the Niagara Cave name is a go-to souvenir, and the shop carries a variety of sweatshirt weights. Some are thicker and others more lightweight.
“Our blue tie-dye hoodies do really well, and most of our sweatshirts are hooded,” says Bishop of pullovers or zipper styles. The store carries
A variety of name-drop hoodies are great souvenirs that also help to keep guests warm during their visit.
some crew neck, as well, along with T-shirts and hats. Most apparel comes from Cotton Gallery or Image Star.
Because of the influx of student groups and scout troops that visit Niagara Cave, the shop stocks items kids could buy with their allowance. Popular picks include gemstones, magnets, keychains, spin tops and plush such as Ty Beanie Boos. Name-drop headlamp mining hats are also priced to take home. Bishop chooses to mark up the item only slightly compared to many cave destinations, he says.
Educational toys and playsets by Tedco Toys and Toysmith include the Rebuild-a-Saurus take-apart dinos and dig kits with dinosaur bones to assemble. A magnifying bug view finder is a “house” for insects that allows for closer inspection. Themed gift box sets in the geology, biology and paleontology categories appeal to an audience of all ages that seeks out cave experiences, Bishop says.
Meanwhile, impulse jewelry by A.T. Storrs Ltd. includes abalone shell jewelry that sells through quickly.
Niagara Cave and its gift shop is a seasonal business, open weekends in April and seven days a week starting May 1 through the last week-
“WE WANT PEOPLE TO FEEL COMFORTABLE IN THE CAVE AND IF THERE IS A FAMILY OF FIVE, THEY SHOULDN’T HAVE TO SPEND A FORTUNE FOR HOODIES.”
— AARON BISHOP
end in October. The Bishops dedicate winter to cave-related projects and spend the immediate months after closing reviewing sales records and inventory to determine what to buy for the following season.
Keeping inventory fresh is an ongoing focus at Niagara Cave’s gift shop. The same is true for the cave tours and how the Bishops are evolving the purpose as more than a destination.
“The underground environment is a dark reflection of what’s happening on the surface,” he points out. “There are impacts from land use that show up in caves, and we are starting to use our cave as a classroom and a site for exploring queries like sampling the water for nitrate contamination.”
The Bishops also learn from guests, asking them about other caves they’ve explored. He says, “Every cave is different, even if they are close together.” SGN
of
are.
A COMBINATION OF BEACHY ELEMENTS AND A SUNNY DISPOSITION CAN TAKE CUSTOMERS ON A JOURNEY TO BEACHY BLISS.
There’s no shortage of tourist shops in beach towns, with these destination retailers knowing that hundreds to thousands of vacationers are sure to visit every year and want mementos to take home with them. Trying to stand out from the mix of tourist shops can be a challenge for these retailers, though.
This was one of the first challenges that Charlotte Hunter recognized when she and her husband Jim took over ownership of Wild Time
Caribbean Trading Co. in 2012. The store sits just a few blocks off the boardwalk in John’s Pass in Madeira Beach, Florida.
“People would open the door, look in and say, ‘Oh, it’s just another T-shirt shop. Let’s keep going,’” Charlotte Hunter recalls. “We had to really figure that out. How do we stop that?”
To break free from the “T-shirt shop” stigma and encourage passersby to come in and shop, Hunter purchased a Margaritaville table from a Margaritaville Resort store to display small souvenirs such as cups, koozies and notepads right outside the store.
To add to the beachy vibes, the Hunters also came up with the idea of setting up a giant
“We
Homing in on creating beachy, island vibes was key to boosting tourist traction for Wild Time Caribbean Trading Co. Hunter notes that
try to have a warm, welcoming environment when folks are coming into our stores, complete with beachy music. It’s a good vibe.”
— ALEX BROWN, CAMP HILTON HEAD
beach chair outside the building for great selfie opportunities. These beachy additions have resonated well with tourists — customers stop to browse.
“People love it,” says Hunter. “They sit in the chair, slide back in it, take pictures. Then they come in the store.”
some customers keep coming back to shop year after year for the beachy vibes they’re sure to experience at the store.
For destination retailers looking to stand out from the stiff competition in beach towns, making sure decor and experiences exude island ambiance is a winning strategy.
On Hilton Head Island, Camp Hilton Head has figured out how to create warm, beachy vibes within their five retail locations. Although the souvenir industry on Hilton Head Island can be
competitive, Vice President of Operations Alex Brown says Camp Hilton Head tries to stand out from the noise by offering unique, high-quality merchandise at each of its locations. He says customers also absolutely love the vibes that they get coming into each store, noting that the original owner wanted the shops to feel a bit like beachside summer camps.
“We’re still offering up that quality customer service,” he says. “We try to have a warm, welcoming environment when folks are coming into our stores, complete with beachy music. It’s a good vibe.”
Camp Hilton Head Buyer Jill Griffith notes that the retailer is always intentional about trying to keep a very coastal-themed atmosphere in the stores.
“Each shop is different — we’re very lucky that three of our locations are pretty close to water. Already when you’re there, you just have that beach feeling, that atmosphere,” she shares.
Michael Hale, CEO of Los Angeles-based retail consulting firm, Retail Rehab, shares that destination retailers can nail the perfect beach gear display with a balance of playful and customer-friendly elements.
With beach essentials like sunscreen, Hale says retailers will want to keep things organized.
“Display your sunscreens by SPF from left to right to make it easy for customers to find the perfect option,” he says. “Stock a couple of each SPF level, about three per product.”
Having a spinner of sunglasses near the entrance or POS works great for add-on sales, he notes.
Hale says retailers can have fun organizing beach extras, like beach day toys, games and chairs.
He says, “You can try using a hammock or net to hold a bunch of inflated beach balls — it’s playful and organized!”
Griffith adds that Camp Hilton Head made sure everything from store decor to even the floors exuded coastal vibes. Walls at each store differ slightly, but Griffith says they go with beachy color tones: sandy tans, pale coral and aqua blue.
Camp Hilton Head regularly freshens up its stores with new paint and displays promoting beachy mementos, but Griffith says it’s important that the stores don’t look overly polished. “We want to keep the beachy, campy vibe going,” she explains, noting that everything is kept clean, but they don’t mind leaving some scuff marks on the floor.
Finding quality souvenirs can be tough, but Griffith says she is always on the lookout for nice beachy take homes.
“My eyes are always open around me. For instance, I’m looking at what professional athletes are wearing these days — what do their ball caps look like? If professional golfers are wearing mesh caps with rope trim, I want customers to walk in our store and see that,” she explains. “I also pay attention to what’s going on in the general market. I don’t have to like these styles, but I have to like the styles for my customers.”
Hunter enjoys it when customers can use all their senses on their visit. Customers see bright Jimmy Buffett and Margaritaville signs hanging around as well as some brightly colored parrots that remind them of island retreats.
As people shop, they often hear some tune featuring steel drums and
island sounds. Then customers might even smell some beachy aroma in the store — Hunter notes that the store carries colognes that come in sunand-sand scents.
“All these little details make the store more appealing and inviting,” says Hunter.
Providing above-and-beyond customer service also appeals to tourists in beach towns. One way that Camp Hilton Head does that is by promoting beach essentials that visitors might have forgotten: sunscreen, lip balm, bug spray and more.
tote bags when they make a $100 purchase.
Hunter adds that simply greeting customers can go a long way.
“At our store, we greet every customer warmly and welcome them into the store and ask them where they’re from,” says Hunter. “Over the years, we have heard that we are a favorite store for many tourists and we’re the first stop people make when they come to town. We form personal connections with customers, and that’s something they’re longing
“We form personal connections with customers, and that’s something they’re longing for. It makes them feel a part of our community.” — CHARLOTTE HUNTER, WILD TIME CARIBBEAN TRADING
“Anticipate what they will need and make it convenient for them,” says Griffith.
As a courtesy to customers, Griffith says Camp Hilton Head gifts customers with reusable zip-up
for. It makes them feel a part of our community when we treat them like they’re local, which I think everybody likes!” SGN
Zoo Director Shawne Sheldon has expanded Tree House Gift Shop’s selection of souvenir bags this year given their demand. Photos: Alyssa Staats
MICHIGAN
DIRECTOR: Shawne Sheldon
BESTSELLERS: Plush and drinkware
RETAIL TIP: Always introduce new items for repeat guests.
STORY BY KRISTEN HAMPSHIRE
The quaint Tree House Gift Shop stocks a wide variety of souvenirs and gifts for all ages.
The Tree House Gift Shop at Washington Park Zoo along the western Indiana shores of Lake Michigan is in many ways a retail challenge course. Director Shawne Sheldon has mastered the art and logistics of stocking a variety of apparel and souvenirs that represent the venue’s local, endangered and exotic species.
With 800 square feet of floor space and a spiral staircase smack dab in the middle of the shop — the only way to access an upstairs office — the layout might remind people of a tree house, and Sheldon makes sure to maximize every inch of the store with displays that scale the walls, crafty cubbies and racks for apparel.
Like the zoo itself, which guests appreciate for an “up close and personal” experience with animals, the
Tree House Gift Shop offers the same type of accessible hospitality. And Sheldon knows the Michigan City zoo’s operations by heart, having served various roles since she started in 2006.
Back then, there was no Tree House and Sheldon oversaw a tiny gift cart with eaves that opened to display products. She would park the gift cart next to the zoo’s bear exhibit.
“During that time, we were working on building the new gift shop at the zoo’s entrance,” she says.
The zoo’s retail has evolved significantly with Sheldon buying to be sure the gift shop “looks full and there’s always something new for members,” who represent about 25% of customers who shop there.
“Even though we have a small footprint, I like a large variety,” Sheldon says.
The Tree House Gift shop is located by the zoo admissions and one person — often Sheldon — operates both windows of the city-owned attraction, which opened in 1928 as a sanctuary. The zoo is managed by Michigan City’s Division of Parks and Recreation and its grounds span 15 acres with exhibits featuring 90 different species.
While zoos across the country vary in size, 130 acres is the average, so by all accounts, Washington Park Zoo is quaint and Sheldon’s approach to retail is highly personalized. School and scout groups are frequent fliers, and so are children
“ We have people tell us they really appreciate our prices here. If you keep them reasonable, people do spend more.” — SHAWNE SHELDON
with some allowance money to spend at the shop along with visitors who make an annual trip to the destination as part of a family vacation.
Displays marked with $5 and $10 signage help the younger set find souvenirs that suit field trip budgets with items like stickers, drinkware, small plush, magnets and friendship bracelets by Pichincha. “The boys like shark teeth and glowin-the-dark bugs — and anything ‘best friends’ and mood jewelry does well,” says Sheldon.
Of pricing, a thrifty approach tends to ring in more sales. “We have people tell us they really
appreciate our prices here,” she relates. “If you keep them reasonable, people do spend more.”
For instance, higher-end women’s jewelry didn’t sit all that well at the zoo shop. But customers are wild about Fahlo animal tracking bracelets, Sheldon says.
A magnet wall is impulse-buy ready with a variety of styles including colorful wooden magnets by Fire & Pine in motifs that speak to popular zoo creatures such as the capybara and axolotl, two species that also have gone viral on social media.
Other popular animals presented on products throughout the shop include river otters, parakeets — a nod to a walk-through aviary exhibit — wolves, lions and black leopards, which were a new addition to the zoo last year.
Customers love snakes, even though this reptile is not housed at the zoo. And across the board, plush of all kinds is a top-seller and positioned front and center in the Tree House Gift Shop. “We’re selling lots of extra-large plush, like 36 inches long,” says Sheldon.
Because temperatures at the zoo can be chilly, given its location on the lake, Sheldon says apparel such as long-sleeved tees and sweatshirts appeal to those with goosebumps.
From onesies to unisex T-shirts in all sizes, Sheldon stocks apparel by vendors like The Duck Company, OPI Apparel & Souvenirs, Stephen Joseph Gifts and Perrin Sportswear. Adult sizes
hang on racks while cubbies house infant and toddler clothes.
“I roll them up and make sure the size tag is sticking out,” Sheldon says. “It saves space, and while we still get people who will unroll them, it’s not too bad.”
“ My theory is, I need to make sure we are introducing new products for members, and I don’t like to carry over a ton of stock from the year before.” — SHAWNE SHELDON
Wallets, purses and bags are a growing category that Sheldon is preparing to expand given the demand so far this year. Pichincha supplies brightly colored embroidered bags with animal designs such as birds, peacocks and owls, along with fanny packs, backpacks and wallets in similar motifs.
Sheldon also sees customers gravitate toward Shagwear’s faux leather wallets and coin purses in motifs including piggies, a crow, wolves, owls and a snail “that I had to get for myself,” she confesses.
To maintain the full shop Sheldon aims for and make use of available space, the zoo traded a conference room connected to the shop for more retail footage. In a way, the addition has a shop-in-a-shop feel because of how its entry is angled toward the back of the gift store.
Sheldon reassigned some categories to this room to expand the number and styles of products in wallets and bags, drinkware, toys and decor. She also centered a rack with more apparel in this space and added more plush since those are go-to souvenirs for new and returning guests.
Navigating the shop can get hairy when strollers and wagons rush in during busy summer months. Sheldon says efforts to potentially build a new gift store are percolating. For now, she hustles — and especially when ordering, storing merch and stocking products.
Sheldon sources most of her products at the Smoky Mountain Gift Show and places an order by November. “It’s hard to get orders in once we are open,” she explains, relating that disparate storage areas away from the shop require logistics and time to access. There’s not a back room full of extra products.
In fact, storage spaces are in three spots: up the road at city hall, across the street at a splash park and in a trailer at the back of the zoo.
“There were a couple of vendors I had to do re-orders with last year, so I bumped up the order for this season,” says Sheldon.
As for her buying strategy: “I go with my gut,” she says. “My theory is, I need to make sure we are introducing new products for members, and I don’t like to carry over a ton of stock from the year before.”
Exploring the market for variety is what Sheldon loves about her role and serving on the zoo staff. “Every day is different,” she says. “When we are open, I’m working the register and then my gift shop manager hat comes off and I’m doing whatever else is needed.” SGN
Make food and drink a must-have memorable souvenir with these tasteful strategies.
STORY BY MEGAN SMALLEY
When people think of souvenirs, often T-shirts or magnets come to mind, but food and drink is also a great way to help tourists savor their time in your area. Different regions are known for their popular dishes, beverages or cuisines. Visitors can try those out at local restaurants, but they can’t take that food home with them. That’s where your store comes in. Destination retailers can cater to these tourists by offering popular food and drinks in their shops.
Jonathan Raduns is founder of Merchandise Food, a retail food strategy and merchandising consultancy. Through his work, he has found that up to 76% of food purchases in grocery stores are impulsive.
For destination retailers, food products make great gifts for loved ones as well as snacks to take on the road.
“Food is an incredible opportunity to drive business,” says Raduns, adding that food can also encourage repeat business.
Destination retailers have plenty of options when it comes to nonperishable foods to carry, such as chocolates, preserves and snacks. The key is focusing on products that are a local hit.
Cindy Walker, owner of Quechee General Store in Quechee, Vermont, says her food merchandise is primarily tied to popular local flavors and brands.
“We love maple, made in Vermont — and if not Vermont, New England,” she says. “I also pay attention to what customers say, and many times they say, ‘I’m looking for Vermont wine.’ So I’ve embraced Vermont wines and have quite a large wine display area.”
Homemade fudge is also a hit for some retailers, such as Seaside Country Store in Fenwick Island, Delaware. Owner Amy
Vickers says customers love the aroma of fudge that wafts through the store. She adds that using real ingredients rather than extracts in the fudge also helps to improve the taste.
Topsail Island Trading Co. has featured a 14-foot-long fudge counter at its Surf City, North Carolina, store ever since it partnered with Calico Cottage in the late 1980s. Owner John Noto says the store has a selection of 24 to 30 flavors at the fudge counter (with more fla-
“If you can sample things, by all means, do it. If customers taste it and like it, that’s what’s going to sell it.” — JOHN NOTO, TOPSAIL ISLAND TRADING CO.
vors stored underneath the counter) for customers to choose from.
Locally made foods and quirky hot sauce flavors are sure to attract customers, but Raduns suggests that retailers keep things simple and offer just the top four or five varieties in a vendor’s
food line rather than the whole collection.
“Don’t go into things too deep,” he explains. “Just because a vendor offers eight types of kombucha doesn’t mean you need to carry all of them. Pick just two to three to start.”
In addition to eye-catching displays, offering samples is a great way to boost sales on popular food products.
Weekly cheese tastings are a hit at Quechee General Store, enticing people to stop in. Walker adds that offering samples also gives her and her team a chance to talk to customers more about the products.
Fudge is always available to sample at Topsail Trading Co., with Noto sharing that fudge makes up one-third of the retailer’s sales every year.
The Surf City retailer doesn’t like to set out DIY sample stations anymore to avoid the mess, but Noto says he’ll always allow customers to
sample different food items if they request that.
“I hate to say no to a customer, so I’ll have some sample spoons and product ready for customers to sample at our fudge counter,” he explains. “If a customer has never tried a quail egg before, I’ll open up a jar so they can taste it. It’s worth it — you make sales on that kind of stuff.”
He adds, “If you can sample things, by all means, do it. If customers taste it and like it, that’s what’s going to sell it.”
There are a few other things to keep in mind when adding or expanding their food category. Raduns says customers expect a higher level of cleanliness if a shop sells food items.
It’s also important to offer a mix of core food items and some seasonal varieties, he adds.
“Find things that customers like and love for core products,” he says. “Then supplement with seasonal items that move in and out. This gives customers a reason to come back to your store all year.” SGN
July 15-21
Atlanta Market Atlanta www.atlantamarket.com
July 27-31
Las Vegas Market Las Vegas www.lasvegasmarket.com
Aug. 3-5
NY NOW New York www.nynow.com
Sept. 4-6
Surf Expo Orlando, Florida www.surfexpo.com
JULY 21-25
Seattle Mart Summer Show Seattle www.seattlemart.com
JULY 22-24
The ASI Show Chicago Chicago www.asishow.com
JULY 23-24
Mid-Atlantic Merchandise Mart Philadelphia www.midatlanticmart.com
JULY 25-27
GTS Greensboro Expo Greensboro, North Carolina www.gtshows.com
AUG. 2-4
Biloxi Mississippi Wholesale Gift Show Biloxi, Mississippi www.wmigiftshows.com
AUG. 3-5
Northstar Fashion Exhibitors St. Paul, Minnesota www.northstarfashion.com
AUG. 3-5
Shoppe Object New York www.shoppeobject.com
AUG. 3-6
ASD Market Week Las Vegas www.asdonline.com
AUG. 4-6
CMC LA Market Week Los Angeles www.californiamarketcenter.com
AUG. 5-8
Atlanta Apparel Atlanta www.atlanta-apparel.com
AUG. 8-12
Minneapolis Mart Home & Gift Show Minnetonka, Minnesota www.mplsmart.com
AUG. 12-15
Dallas Apparel & Accessories
Dallas www.dallasmarketcenter.com
AUG. 16-19
IFJAG
Las Vegas www.ifjag.com
AUG. 17-20
Las Vegas Apparel Market Las Vegas www.lasvegas-apparel.com
AUG. 24-26
Trendz West Palm Beach, Florida www.trendzshow.com
SEPT. 3-4
The Northern Michigan Show Gaylord, Michigan www.silverliningshows.com/ northern-michigan-show
SEPT. 9-10
New England Made Giftware & Specialty Food Shows Boxborough, Massachusetts www.nemadeshows.com
SEPT. 14-16
Philadelphia National Candy, Gift & Gourmet Show
Atlantic City, New Jersey www.phillycandyshows.com
SEPT. 16-18
Atlanta Fall Market Atlanta www.atlantamarket.com
SEPT. 16-18
Dallas Total Home & Gift Market
Dallas www.dallasmarketcenter.com
SEPT. 16-19
Las Vegas Souvenir & Resort Gift Show
Las Vegas www.lvsouvenirshow.com
this summer
AmericasMart Atlanta is a gift and home sourcing destination this summer as the large temporary exhibit returns. From July 16-20, buyers can explore more than 1,400 brands spread across seven curated categories, offering a dynamic and comprehensive sourcing experience all under one roof.
The Atlanta Market temporaries feature brands through seven major categories: Cash & Carry, Fashion Accessories, Gift, High Design, Home, Kitchen + Table and Makers Hub on eight floors in Buildings 2 and 3 of AmericasMart Atlanta, combining beloved neighborhoods like Emerging Brands, Georgia Grown, Made in America, On Trend Gifts and more.
A complete list of Atlanta Market exhibitors can be found online at www.atlantamarket.com/ exhibitor-directory.
This summer, the Gift & Home Temporary exhibits at Las Vegas Market will showcase over 400 standout brands in six categories. The show will offer buyers direct access to must-have products and emerging trends, all inside the Expo at World Market Center Las Vegas from July 27-30.
For Summer 2025, the Las Vegas Market Gift & Home Temporary exhibits will feature both established and emerging brands in the six categories: Design, Gift, Handmade, Home, LUXE and Immediate Delivery.
New, returning and notable exhibitors include Chez Gagne (lifestyle gifts) in Gift E-707, Melissa & Doug (children’s toys) in Gift E-520 and Milkhouse Candle Co. (homemade candles) in Kitchen + Table E-1019.
A list of temporary exhibitors is available online at www.lasvegasmarket.com/exhibitor-directory.
Registration has opened for Surf Expo, a leading watersports and coastal lifestyle trade show, which takes place Sept. 4-6 at the Orange County Convention Center in Orlando, Florida.
“We’re anticipating a strong turnout for Surf Expo September,” says Roy Turner, senior vice president and show director of Surf Expo. “Thousands of retail buyers, decision-makers and industry pros from across the U.S. and abroad are already planning to attend. Following a successful January show, we expect that momentum to continue. With renewed energy across the coastal, outdoor, lifestyle and resort markets, Surf Expo remains the place to connect, discover and do business.”
Buyers can expect to find plenty of new products and up-and-coming brands at the show. Surf Expo’s September edition will also feature more offerings that reflect the lifestyle of today’s outdoor and resort consumer, with more brands in categories such as golf apparel, technical outerwear, wellness, eco-travel and boutique gifts, show organizers note.
Registration is free for qualified buyers before Aug. 21. To learn more, visit www.surfexpo.com.
The Western Toy and Hobby Representatives Association board of directors has decided to pause the 2026 ToyFest event in order to assess how to best serve the toy industry. WTHRA says it is committed to creating a new and exciting event for retailers in 2027.
The WTHRA board plans to share more news on upcoming ToyFest events in the coming months.
Sandy Lepire, president of ToyFest, says, “The ToyFest slate of officers and I can’t wait for 2027 as we transform ToyFest into its next best version of itself.”
Gift for Life event raises over $10K Gift for Life’s Home vs. Hunger team raised nearly $10,300 for World Central Kitchen’s hunger relief efforts during its Party with a Purpose fundraiser at the Spring 2025 High Point Market in High Point, North Carolina.
The organization hosted its fundraiser at the Eichholtz showroom, themed around the Netherlands’ King’s Day and welcomed over 200 industry guests to the party. Leading contributions came from Eichholtz, ANDMORE and J. Douglas, whose partnership made the event possible, according to Gift for Life.
The NY NOW 2025 Summer Market, taking place Aug. 3-5 at Manhattan’s Javits Center, will feature leading brands, product designers and influential buyers from across the retail industry. Show organizers say the event will help attendees to improve and grow supplier relationships.
“There is truly no substitute for the tangible, in-person experience for independent retailers when sourcing the most trending products and making connections with the most reliable suppliers for those products that are the lifeline of their business,” says Matthew Mathiasen, show director of NY NOW.
“In advance of our August event, we have been hearing directly from both buyers and suppliers. And the overwhelming consensus is that NY NOW is becoming increasingly vital to their supply chain relationships and aligning their business with the latest trends of our industry.”
According to NY NOW, the August show will provide attendees with more spaces to connect, including three new lounges tailored to their respective sub-expos: Home, Gift & Lifestyle and Jewelry & Accessories.
Looking for something new to offer? Here are some trending products that are sure to turn heads.
1. Global World LLC: New Mexico bottle opener magnet, www.globalworldllc.com; 2. Deva Designs: Norse Wayfinder coins, www.devadesignsjoy.com; 3. Big Hed Designs: Name-drop Sam Shark blue T-shirt, www.bighed.com; 4. Oooh Yeah! Socks: Birds over the desert sunset socks, www.ooohyeah.com; 5. Natural Selections: 23-inch aquamarine plush gator with iridescent scales, www.naturalselectionsinc.com; 6. CoTa Global: Planet pen with astronaut, www.cotaglobal.com; 7. Country Home Creations: Seafood Dip Mix blend of flavors, www.chcdips.com; 8. Storm Striker Art by Justin Patten: Indianapolis Motor Speedway vinyl sticker, www.stormstrikerartbyjustinpatten.com; 9. Lemon & Line: Stars and Stripes regatta belt, www.lemonandline.com.
Have a product to feature? Send a high-resolution image and description to: katie@breakwallpublishing.com.
The USS Midway is known for being the longest-serving U.S. aircraft carrier of the 20th century, according to the USS Midway Museum. It was commissioned in 1945. During its service, it played major roles in the Cold War and made history by launching a captured German V-2 rocket. Decommissioned in 1992, the ship became the USS Midway Museum in San Diego in 2004.
The USS Midway Museum Jet Shop in San Diego is fired up about its refitting after 20 years of service to guests who stop in the hangar deck level gift store to find mementos that capture the spirit of their visit. The reimagined shop is lighter, brighter and more open with engaging visual displays — yet it maintains the Jet Shop’s industrial aircraft carrier vibes with exposed ductwork and steel-plated floors.
“By opening up the floor plan, we’re keeping the spirit of the Midway alive while making it more accessible as a retail environment so we can spotlight the merchandise we sell,” says Gabriel Garcia Solis, store director. Themed signage throughout the shop helps visitors navigate displays. For example, the Memory Bar display showcases souvenir items such as drinkware, keychains, stickers, patches, books and media.
The new Jet Shop cleared for takeoff on its reopening, Feb. 7, and Solis notices how guests easily find their way around the revamped store. “We’re excited about offering more products and a greater selection of items so visitors can commemorate their time on board,” he says. SGN
1 Brilliant Gift – www.1brilliantgift.com 91
3u Design Studios –etsy.com/shop/3udesignstudios 118
A.T. Storrs Ltd. – www.atstorrs.com ....................................... 11
Alaskan Suncatchers –www.alaskansuncatchers.com 28
American Gift Corp. – www.agiftcorp.com....................... 79
Animals Forever – www.animalsforever.net 71
Artistic Impressions – www.maiwholesale.com........92-93
ASD Marketweek –www.asdonline.com/august-25-1 145
Atlanta Market –www.americasmart.com/Markets/Fall-Market 131
B. Dazzle Inc. – www.scramblesquares.com ...................... 123
Beacon Design – www.beacondesign.com 15
Better Magnets – www.bettermagnets.com 51
Brooks Medals & Awards Inc. –www.letscelebrate2026.net 113
Bucket Wonders – www.bucketwonders.com ................. 87
Cape Shore – www.cape-shore.com 33
Capsmith Inc. – www.capsmith.com 53
Clarion Events – www.clariongiftandsouvenir.com ...... 107
Cool Jewels – www.cooljewels.com 60-61
Creature Comforts –www.parkdalenovelty.com 30-31
Dallas Market – www.dallasmarketcenter.com................141
Desperate Enterprises – www.desperate.com 23
Deva Designs – www.devadesignsjoy.com 111
Dutch American Import Co. – www.dutcham.com ......... 5
Eagle Emblems – www.eeincusa.com 134
Exotic Sea Images – www.exoticseaimages.com ............ 116
Fiesta Toy – www.fiestatoy.com 95
Forest, Tides and Treasures www.sewardproperties.com................................................ 20
Friendly Crystals – www.friendlycrystals.com 70
Garment Gear – www.garmentgear.com .......................... 109
Gift for Life – www.giftforlife.org 97
Global World – www.globalworldllc.com 65
Holden International – www.holdenintl.us ....................... 73
IGES – www.iges.us 132-133
Impulse Souvenirs – www.impulsesouvenirs.com ......... 147
Jack Russell – www.flo-glotransfers.com 22
Jackson Pacific – www.jacksonpacific.com 103
Jilzarah – www.wholesale.jilzarah.com ................................. 25
Kerusso – www.wholesale.kerusso.com 37
Kurt S. Adler – www.kurtadler.com ....................................... 17
Lantern Press – www.wholesale.lanternpress.com 57
Las Vegas Market – www.lasvegasmarket.com ............... 135 Las Vegas Souvenir and Resort Gift Show –www.lvsouvenirshow.com 38-47
– www.lasergifts.com .......................................... 148
Winner: Plenty Mercantile
Location: Oklahoma City, OK
Co-Owners: Traci Walton and Brittney Matlock
STORY BY KRISTEN HAMPSHIRE
Gifting is giving back at Plenty Mercantile, a mother-daughter business in Oklahoma City born out of a desire to propel sustainable initiatives in the retail industry.
Brittney Matlock was studying entrepreneurship, marketing and sustainability when she and her mother, Traci Walton, realized this “perfect storm” had potential as a retail business plan.
SPONSORED BY:
They opened Plenty Mercantile in 2012 and eventually also achieved B-Corp Certification.
“We know people are going to gift as an innate human desire to connect,
as eco-friendly. “We found out they give 10% of their proceeds to Education Without Borders,” says Matlock.
She asked Now Designs to provide stickers for the packaging
“We know people are going to gift as an innate human desire to connect, and we want to give people a way to do that as thoughtfully and responsibly as possible.” — BRITTNEY MATLOCK
and we want to give people a way to do that as thoughtfully and responsibly as possible,” Matlock says.
The shop’s tagline is There Is Plenty, and Matlock says there will be plenty as long as there’s a focus on protecting the environment.
When Plenty first started working with the vendor Now Designs, it only carried the product lines noted
so Plenty’s customers would realize how they’re supporting the cause.
Matlock and Walton also run an events venue at their main location and donate the space to local nonprofits. Proceeds from private events go to charities with a focus on the homeless, water security, mental health and public education.
“We can activate the space in a way that benefits the community. It’s the community giving back to the community,” says Walton. SGN
