Seaside Retailer - January/February 2025

THE BUSINESS MAGAZINE FOR BEACH, COASTAL AND NAUTICAL RETAILERS | JANUARY-FEBRUARY 2025

+ Inside: 42 Set sail with the latest fashions 62 Souvenirs that attract sales 70 Experiential retail ideas

AN UPLIFTING adventure Le 20 ar 2 n 5 hi abo B E tt in ut A g th C th e e la H G be te ac st EA h, pr p. od R! 52 uc ts

John Harris’ love for outdoor recreation has been the impetus for creating experiences for coastal thrill seekers in OBX and beyond over the last 50 years.

CONTENTS

JANUARY/FEBRUARY 2025 | VOLUME 6 | ISSUE 1

In Every Issue 6

EDITOR’S NOTE Enjoy a fresh start to the new year.

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RETAIL NEWS P. Graham Dunn joins Creative Brands.

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CUSTOMERS COUNT Learn your customers’ unspoken needs.

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SEAWORTHY IDEAS Crabs, waves, soaps and lotions, navy and white, tropical fish and sea glass products.

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BEACH READS Beachy book ideas for your seaside store.

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EVENTS CALENDAR Make plans to attend these future events.

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EVENTS COVERAGE Past and upcoming industry show coverage.

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PRODUCT SHOWCASE Fresh merchandise ideas for your store.

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RETAILER REFLECTIONS Learn four retail systems to help you grow.

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AD INDEX Easily locate an advertiser’s ad and website.

TAKING STOCK Use three key strategies for successful sales.

COVER STORY: An uplifting adventure

John Harris has created a thrill-seeking enterprise in OBX.

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Features Style Trend: Set sail with fashion................................... 42 Harness the latest resortwear trends in your seaside store for a steady gust of sales.

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Product Focus: From store to shore................................52 Help your customers gear up for their vacation with convenient and fun beach accessories.

Merchandise Spotlight: Luring in the sales.................. 62 Location-specific souvenirs draw in locals and visitors alike at seaside destinations.

Business: Put experiential retail into action................. 70 Attract customers to your store with interactive experiences.

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Starfish Award: Fins up for kids.....................................90 Margaritaville Resort Orlando’s gift shop gives kids the world. www.seasideretailer.com

seaside retailer

EDITOR’S NOTE

Published six times a year by: Breakwall Publishing LLC 3593 Medina Rd. #117, Medina, OH 44256 800-705-6833 Subscriptions and address changes: Seaside Retailer magazine P.O. Box 3000, Denville, NJ 07834 subscriptions@breakwallpublishing.com 800-705-6833, Ext. 1

“We hope you find the magazine to be an excellent resource for you.”

KAREN CARR PUBLISHER & CREATIVE DIRECTOR karen@breakwallpublishing.com 800-705-6833, Ext. 701 Direct: 330-591-2575 KRISTIN ELY EXECUTIVE EDITOR & CONFERENCE DIRECTOR kristin@breakwallpublishing.com 800-705-6833, Ext. 702 Direct: 858-684-7744

A fresh start

MEGAN SMALLEY ASSOCIATE EDITOR megan@breakwallpublishing.com 800-705-6833, Ext. 704

There’s nothing like the start of a new year to cultivate a new mindset and increased

motivation. As seaside retailers the freshness of new year is also marked by a wave of trade shows and markets to explore products for your store.

It’s a fun way to ring in the new year, with new faces, new products and new experiences. Seaside Retailer is also distributing magazines and newsletters filled with ideas and advice that we’ve developed specifically for retailers like you — ones that are focused on beach, coastal and nautical offerings.

If you are among the 35,900 retailers who receive our print or digital edition, I encourage you to spend some time going through the pages to read our content and look closely at all the advertisements. We are completely dedicated to the types of retail stores that carry the merchandise you do and attract similar clientele — beach loving individuals who either call your area home or enjoy visiting it.

If you are new to Seaside Retailer because you recently subscribed or picked up a copy of the magazine from a publication bin at a trade show, we hope you find the magazine to be an excellent resource for you.

Many of the advertisers and product sections featured in the magazine include companies who are exhibiting at the shows you are attending. If you see a company you are interested in, I encourage you to see if they are exhibiting. Let them know you found them and made a point to see them because of the advertisement you saw in Seaside Retailer.

And if you like Seaside Retailer and wish to continue receiving it or start receiving it, it is important to subscribe to the magazine or renew your subscription annually. Visit www.seasideretailer.com/subscribe and check that task off your list. That way you can be sure that all the great tips and ideas we share in our pages continue to find you and inspire you.

I hope this year proves to be a great one for your business. If there is anything we can do to help, from topics you want to read about to sharing your own retail success stories with us, please feel free to reach out.

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KRISTEN HAMPSHIRE CONTRIBUTING EDITOR khampshire@breakwallpublishing.com 800-705-6833, Ext. 710 DEBBY CLARKE AD PRODUCTION MANAGER & GRAPHIC DESIGNER debby@breakwallpublishing.com 800-705-6833, Ext. 705 KATIE TURNER AD PRODUCTION COORDINATOR & PRODUCTS EDITOR katie@breakwallpublishing.com 800-705-6833, Ext. 709 COLUMNISTS TOM BORG, MICHAEL HALE, CATHY DONOVAN WAGNER LARRY WHITE MARKETING DIRECTOR larry@breakwallpublishing.com 800-705-6833, Ext. 708 Direct: 610-324-2100 DEBBY NICHOLS SALES MANAGER debbynichols@breakwallpublishing.com 800-705-6833, Ext. 706 Direct: 859-321-8770 KRISTI MASSEY SALES MANAGER kristi@breakwallpublishing.com 800-705-6833, Ext. 703 Direct: 209-230-3698 LEE WHITE SALES MANAGER lee@breakwallpublishing.com 800-705-6833, Ext. 707 Direct: 215-798-3878 CIRCULATION GREGORY WOLF, RUSSELL MARTH Entire contents copyright 2025 Breakwall Publishing LLC. All rights reserved. Materials in this publication may not be reproduced without written permission from the publisher.

BreakwallPublishing www.seasideretailer.com

R E TAI L N E W S

MAKING WAVES

P. Graham Dunn acquired by Creative Brands

Miami-based Extol Accessories has announced that its Beadworx and Beyond Borders brands have been officially approved as members of the Fair Trade Federation.

The recognition highlights Extol Accessories’ dedication to ethical business practices, transparency and fair-trade principles in the global marketplace. With this approval, Beadworx and Beyond Borders join a group of businesses that meet rigorous standards for creating a positive social and environmental impact worldwide.

P. Graham Dunn has officially joined forces with Creative Brands, an industry leader in gift and inspirational products as of early November 2024.

“As we work through the transition, there may be some unavoidable service interruptions, but we remain committed and prepared for exhaustive efforts to minimize any inconveniences,” the company stated in a letter to its customers. “Please rest assured that our team is here to support you every step of the way. We will keep you updated on developments and new offerings as we integrate our operations.”

The company says it will have a new catalog and order fulfillment in place

by January, with a keen eye on its fall releases.

“We are excited about this new chapter and look forward to continuing to serve you with enhanced capabilities. We are thrilled about the opportunities this acquisition presents and look forward to serving you even better in the future,” the letter concluded.

P. Graham Dunn was founded in 1976 by Peter Dunn in Dalton, Ohio. The family owned and operated company has focused on providing high-quality wood products to both the Christian and gift retail market. In 2019 the company was sold by Peter and LeAnna Dunn to its employees in the form of an Employee Stock Ownership Program.

Last September, the company sent a letter to the Ohio Department of Job & Family Services where it supplied official notice that it planned to lay off 92 employees at its facility as a result of the sale and that the terminations would be permanent.

For close to 50 years P. Graham Dunn has solidified its position as the market leader in custom and quick ship wall art and various wood products for retailers across North America and abroad.

“We are very pleased to have a new steward for this wonderful brand who will grow the business dramatically in the future. The Creative Brands team is well versed with the needs of our industry and can help strengthen the P. Graham Dunn marketing position across all channels of distribution,” says Brian Bossman, vice president of sales at P. Graham Dunn. “With their resources, and the help of their field sales force, telemarketing staff and sophisticated web presence, we firmly believe that P. Graham Dunn will continue to flourish and offer our customers the highest quality products and superior customer service that our industry has come to expect.”

Creative Brands, founded in 1948, is a distribution, importing and manufacturing firm with eight distinct catalogs selling to an assortment of retailers across the country.

Other recent acquisitions made by Creative Brands include Slant Collections, Bella Sleep + Spa, Stephen Baby, 47th & Main, Faithworks, Pomchies, Cole Wheeler and Santa Barbara Design Studio.

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www.seasideretailer.com

q Driftwood Beach Home & Garden reopens after Hurricane Helene When Hurricane Helene made landfall in late September, Driftwood Beach Home & Garden in Longboat Key, Florida, flooded and temporarily had to shut down to make repairs. After about five weeks, the coastal shop officially reopened for business Oct. 29.

Owner Heather Rippy says this was the first time she has had to shut down since opening the shop about four years ago.

She says she was fortunate the store did not flood after Hurricane Milton hit Florida in early October, but she remained closed until late October to clean, make minor repairs and move merchandise back.

Extol Accessories earns Fair Trade Federation membership

“We are big enough to serve all your needs and small enough to exceed all your expectations.”

— Scott Goodrich, president, Wyx Brands success from coast to coast. Scents like Blue Sky, The Dunes, and Coastal Breeze are staples of the line and are available in a variety of sizes and price points. The line also includes reed diffusers, room sprays, and a line of personal care and laundry products in scents aligned with its core candle products.

Wyx Brands owners Scott and Stephanie Goodrich and a dedicated team work closely with retailers to develop products designed for their stores’ unique needs.

Candles are a coastal store essential Wyx Brands works closely with coastal retailers to develop the right product line for their seaside stores.

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hen you think about candles, it’s natural to think of the fall season. But research shows that our sense of smell is the sense most closely connected to memory, which makes fragranced products the ideal coastal gift. Coastal scents allow customers to take a powerful piece of their favorite beach home with them, or to gift it to others.

Finding the right candle line for

your coastal gift store doesn’t have to be challenging or involve settling for commonplace brands that everyone else is stocking. With a broad portfolio that includes branded products, name-drop specialties, and fully custom private label manufacturing, the team at Wyx Brands can help you stock unique, appealing candles and related fragrance products that perfectly fit your store's aesthetic and help you stand out.

SLIPPERY ELM is the ideal solution

for retailers looking for a turn-key, fully branded candle line with proven

PERISTYLE GIFT is a brand-new

division of the company focused on name-drop specialty souvenir candles, with stylish pre-designed label options that make it easy to plug-and-play by simply adding the name of your coastal community.

WYX PRODUCTS is the arm of the

company that has worked with customers across the country to extend their brands into candles through white label and private label solutions.

From aquariums to museums, resort communities, large regional retailers, and national lifestyle brands, Wyx has successfully helped customers create products that are authentically theirs.

With no minimum order requirements, free and flat rate shipping options, rapid order turn-around, and a host of other value-added programs, Wyx Brands is committed to helping its customers succeed by unlocking the full potential that coastal fragrance products have to offer.

(800) 878-5840, Mon-Fri 9 am-6 pm; Sat 9 am-3 pm OR anytime at sales@wyxbrands.com Visit us online at slipperyelm.com Bestselling Slippery Elm candles have no minimum order requirements.

Customers can visit us at the following winter markets: Dallas Total Home + Gift (Booth #12-4610), Philadelphia Gift Show (Booth #306), and Cape Cod & Islands Gift Show (Booth #805-807).

SPONSORED ADVERTISEMENT

R E TAI L N E W S

Town Pride expands to Canadian market Town Pride, a wholesale vendor known for its products that feature local love in the form of curated name-drop collections, has partnered with Candym Enterprises Ltd. to expand its offerings to Canada in 2025. Candym Enterprises is based in Markham, Ontario. The company serves as a large distributor of home and garden decor, Christmas decor, home fragrance, baby accessories and gifts.

Founded in 2021, Town Pride creates unique custom products. The company’s design team sources products from female and family-owned makers in the United States. The vendor also sets itself apart through its focus on community impact and commitment to sustainability.

With a shared vision in innovation, integrity, customer satisfaction and fulfillment, Candym shares that it is excited to bring Town Pride to its customers in Canada, including independent gift stores, collegiate shops, country clubs, hospitality, corporate gifting and national parks. Candym is known for offering beautiful and affordable giftware to Canadian retailers.

Town Pride merchandise will be available starting Jan. 2. Candym says custom orders of Town Pride merchandise will be available to ship to stores approximately six weeks from date of order. For more information on Town Pride product available in Canada, visit www.candym.com.

Uncommon Flame teams with Old Guys Rule to launch candle collection Woman-owned, veteran-operated soy candle company Uncommon Flame has partnered with lifestyle brand Old Guys Rule to launch a new, distinctive line of premium pure soy candles to celebrate life’s experienced adventurers.

Old Guys Rule, known for its popular apparel and accessories that honor a life well-spent (but not nearly over), is expanding its product offerings to include eco-friendly candles manufactured by Uncommon Flame. The new candle line debuted just in time for the 2024 holidays.

“We’re excited to bring these new candles to our retail and wholesale customers,” says Kate Taylor, co-owner of Uncommon Flame. “These candles make the perfect gift for the special men in your life — whether fathers, sons, husbands, grandfathers, uncles or any other cherished gentleman. They are the ultimate guy gift.”

Uncommon Flame says the partnership unites two brands that are committed to quality and authenticity. Each candle in the collection features Old Guys Rule’s signature style combined with Uncommon Flame’s 100% soy wax formulation and distinctive label designs.

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Mocha Mousse named Pantone Color of the Year Pantone, a global color authority and provider of professional color language standards, has introduced Pantone 17-1230 Mocha Mousse as Pantone Color of the Year for 2025.

A warm, rich brown hue, Pantone 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.

“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

Some applications of Pantone 17-1230 Mocha Mousse include diaphanous and floaty chiffons, silky textures, satin and jersey fabrics as well as hard accessories such as eyewear, structured bags and metallic jewelry.

The color also works well within home decor or in more natural materials, including wood, stone, rattan, wicker, leather and linen.

www.seasideretailer.com

R E TAI L N E W S

Guy Harvey releases limited-edition collection with The Custom Captain Guy Harvey Inc. has partnered with The Custom Captain, a custom apparel and gear company, to launch a limited-time, custom collection.

With the collaboration, customers can choose between two Guy Harvey designs. Products include tumblers, dock mats, stickers and tote bags.

“The collaboration with The Custom Captain is a natural for us as many people are looking for more custom and personalized items, so to be able to have your own boat design mixed in with Guy Harvey artwork was something fun that we wanted to offer with the team at The Custom Captain,” says Alex Harvey, licensing and marketing director at Guy Harvey Inc. The new collection includes

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20-ounce tumbler options, 30-ounce tumbler options, custom dock mats, tote bags made of heavy-duty cotton canvas and 5-inch by 3-inch stickers.

All licensed products feature iconic artwork by artist, conservationist and scientist Dr. Guy Harvey.

The Guy Harvey x The Custom Captain collection were available at www.thecustomcaptain.com through the end of 2024, according to Guy Harvey Inc. “Partnering with Guy Harvey was a natural collaboration for our boat-loving customers,” says Nick Parente, co-founder of The Custom Captain. “Being able to add a Guy Harvey print makes The Custom Captain experience even more memorable and personal while support-

ing a great cause in the Guy Harvey Foundation. Boating, fishing and marine conservation are intertwined so closely that this partnership truly is a win-win for both our customers and the boating community.”

A portion of sales from The Custom Captain collection benefit ocean conservation through the Guy Harvey Foundation.

www.seasideretailer.com

TAK I N G S T O C K

BY MICHAEL HALE

Strategies for sales

When planning sale item merchandising, I focus on three key strategies: space allocation, presentation and effective signage.

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he start of the year is a prime time to clear out older merchandise and make space for new spring collections. This season is an excellent time to move slower-selling stock to make room for fresh inventory.

When planning sale item merchandising, I focus on three key strategies: space allocation, presentation and effective signage.

SPACE ALLOCATION

I often suggest limiting the space dedicated to sale items to prioritize full-priced goods. But during sale seasons, dedicating prime retail space for sale items makes sense if you want to move through it quickly.

Place sale items on a front table, rack or even in a window to maximize visibility and encourage sell-through.

Michael Hale, CEO of Retail Rehab, transforms retail spaces and helps drive up profits. michael@retail-rehab.com www.retail-rehab.com

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PRESENTATION

It’s always important to elevate the perceived value of merchandise through a strong presentation. I still

believe this when it comes to sale items, but I tend to take an approach focused on clarity and convenience.

Avoid displaying sale items in sizes with limited availability. Choose sizes with greater stock to avoid constant replenishment.

SIGNAGE

Signage must be clear, to the point and visible. The most visible signage is white lettering on a dark background, so try white letters on “red” for printed sale signage.

Use direct language like “25% off ” or “50% off.” If multiple discounts apply to one section, use signage terms like “sale” or “clearance” to keep it simple.

SALES SUCCESS

Whether the sale items are slower sellers or former bestsellers running low in sizes, focus on making them feel valuable. Create an engaging, organized and attractive shopping experience to help these items find new homes — and have fun while doing it!

www.seasideretailer.com

CUSTOMERS COUNT

BY TOM BORG

Understand unspoken needs

It’s been said that people don’t care how much you know until they know how much you care — so prove it to them.

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unning a gift shop isn’t just about the pretty displays or friendly service — though both help! The secret to success is understanding what your customers want, even when they don’t say it out loud.

These unspoken needs are golden opportunities for you to make your shop stand out. By paying attention to subtle signals, you can anticipate problems, offer personalized touches, and create a memorable shopping experience for customers.

BE PROACTIVE

Tom Borg is a retail consultant, speaker and author of “True Small Business Brilliance.” Contact him at: 734-404-5909 tom@tomborg.com www.tomborgconsulting.com

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Small business owners should not wait for complaints. Instead, they should look for patterns in customer behavior. If you notice people frequently picking up an item and putting it back, something’s off. Rather than waiting for feedback, engage with them.

Being proactive means tweaking displays, adding helpful signs or adjusting your offerings. These small changes make the shopping experience more comfortable and enjoyable for everyone.

Pay attention to what customers linger over and tailor your offerings accordingly. If you notice a growing demand for locally made items or eco-friendly products, lean into those items.

GOING THE EXTRA MILE

Keep in mind that little “extras” really stick with people. It’s been said that people don’t care how much you know until they know how much you care — so prove it to them.

If you notice customers struggling to carry out fragile items or frequently asking for advice on gift pairings, that’s a sign to step in.

Offering premium gift wrapping or creating pre-made gift bundles could solve their problems and elevate their experience.

Providing these small touches and others can make your customers feel cared for. By anticipating these unspoken needs, you not only improve their experience but also leave a lasting impression. When you meet these unspoken needs, your customers will become advocates for your gift shop and loyal patrons who keep coming back for more.

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S E AW O R T H Y I D E A S | C R AB S

Crabby collectibles This vibrant crustacean adds a pinch of pizzazz to coastal collections.

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1. C&F Home: Crab-shaped placemat, www.cnfei.com; 2. Melissa Hyatt: Red crab art print, www.melissahyatt.com; 3. Giftcraft: Women's crabby crew sock, www.giftcraft.com; 4. Beaver Dam Woodworks: Crab Whirlybird, www.beaverdamwoodworks.com; 5. Wheeler Manufacturing: Crab tumbler clip, www.wheelerjewelry.com; 6. Ocean Jewelry: Silver enamel crab claw necklace, www.oceanjewelrystore.com; 7. Rustic Marlin: Crabby Before Cocktails bottle opener, www.rmretailer.com; 8. Home Malone: Crab boil door hanger decor, www.homemalonenola.com; 9. Anchored Soul Design: Red and white crab sign, www.anchoredwholesale.com.

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S E AW O R T H Y I D E A S | WAV E S

Catch the wave Capture the essence of a peaceful ocean wave with these sea-themed delights.

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1. Dune Jewelry: Double wave necklace, www.dunejewelry.com; 2. Primitives by Kathy: Double-sided wooden seashell holder, www.primitivesbykathy.com; 3. Lucette + Mo: Escape 11-ounce candle, www.lucetteandmo.com; 4. Harborside Ropeworks: 11-inch-by-14-inch sunburst swell artwork, www.harborsideropeworks.com; 5. Kay Hova Art: Large wave-themed serving board, www.kaylinhovance.com; 6. Simply Southern: Sandy short-sleeved T-shirt, www.simplysouthernwholesale.com; 7. The Beach and Back: Wave bangles bracelets, www.thebeachandback.com; 8. Stonington Designs: Slivers line bracelet with wave etching, www.stoningtondesigns.com; 9. Kate Shore Art: Heat wave note cards, kateshoreart.com/pages/wholesale.

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S E AW O R T H Y I D E A S | S O AP S & L O T I O N S

Tropical retreat Coastal scented soaps and lotions take people on a relaxing journey with their senses.

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1. True Ocean: Coastal Eau de Parfum perfume, www.mytrueocean.com; 2. The Seaweed Bath Company: Hydrating citrus vanilla body wash, www.seaweedbathco.com; 3. Dip: Surfrider color-safe shampoo, www.dipalready.com; 4. Caribbean Soul: Island Essence natural bath gel, www.caribbean-sol.com; 5. Shower Candy: Ocean Waves goat milk solid body wash bar, www.showercandy.com; 6. Blue Caribbean Soap Company: Coconut salt scrub, www.bluecaribbeansoap.com; 7. Inis the Energy of the Sea: Large sea mineral soap, www.inis.com; 8. The Happie Coconut: Natural relief sunscreen, www.happiecoconut.com; 9. Naples Soap Company: Luxe sugar and salt body scrub, www.naplessoap.com.

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S E AW O R T H Y I D E A S | N AV Y & W H I T E

Captain captivation Navy and white make a nautical statement in a variety of products.

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1. A to Z Towels: 34-inch by 64-inch Paradise Collection cabana stripes premium velour towel, www.atoztowels.com; 2. Kurt S. Adler: Anchor ornament, www.kurtadler.com; 3. CB Station: Knotted rope tote, www.cbstation.com; 4. Town Pride: Everyday relaxed sweater with stripe, www.townpride.com; 5. Shard: Blue whale mug, www.shardathome.com; 6. Allison Cole Jewelry: Yarmouth handmade nautical rope bracelet, www.allisoncolejewelry.com; 7. Hangin' with the Buoys: Navy and white buoys, www.facebook.com/hanginwiththebuoys; 8. Bogg Bag: Bogg Brrr Bag and a Half cooler insert, www.boggbag.com; 9. Peachy Pendants: Coastal wine stoppers, www.peachy-pendants.myshopify.com.

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S E AW O R T H Y I D E A S | T R O P I C AL F I S H

Under the sea Tropical fish add a colorful and aquatic touch to an array of products.

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1. Rightside Design: Tropical punch lionfish pillow, www.rightsidedesignstyle.com; 2. Bamboo Source Tropical Decor: Capiz shell and galvanized metal angel fish decor, www.bambootropicaldecor.com; 3. M Design Studios: Four fish beach tote bag, www.mdesignstudiogifts.com; 4. Abakiki: Grand Slam fish performance long-sleeved T-shirt, www.abakiki.com; 5. Mud Pie: Girls' glitter fish applique swimsuit, wholesale.mudpie.com; 6. HS Seashells: Angel fish on a stand, www.hsseashells.com; 7. The Ship's Hold: Porcupine fish card, www.theshipsholdstore.com; 8. Design Toscano: Key West sailfish trophy sculpture, www.designtoscano.com; 9. Flip Flop Blings: Rhinestone angel fish bling, www.flipflopblingsstore.com.

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S E AW O R T H Y I D E A S | S E A G L A S S

Weathered by the sea Beach glass and sea glass inspired products remind people of the power of the ocean.

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1. Lisart LLC: Whimsical sandpipers sea glass art, www.faire.com/direct/lisartllc; 2. Cyn Elizabeth Studios: Sea glass bookmark, www.cynelizabethstudios.com; 3. A Sea Glass Christmas: 3D sea glass tree, www.aseaglasschristmas.com; 4. Cape Shore: Mermaid ornament, www.cape-shore.com; 5. Lifeforce Glass: Sea glass stones, www.lifeforceglass.com; 6. Butler Hill: Sea glass gems ring, www.butlerhill.net; 7. ShipShapeStyles: Sea glass earrings, www.shipshapestyles.com; 8. Beach Rinse: Sea glass soaps, www.beachrinse.com; 9. Sunset Vista Designs: Sea glass wind chimes, www.sunsetvistadesigns.com; 10. Schiffer Publishing: Pure Sea Glass book, www.schifferbooks.com.

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Wildlife conservation is a key part of Call For The Wild through its products and hands-on involvement in rescue efforts and organizations.

Photo courtesy of Sea Turtle Conservancy® under FWC Marine Turtle Permits #133 and #118

Photo courtesy of MLRP under permission of NMFS under authority of MMPA

MORE THAN A MISSION

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Call For The Wild makes wildlife conservation its purpose.

all For The Wild is not only a company whose products focus on endangered wildlife and spreading a message of conservation, the cause-based business funds the actual work of prominent conservation organizations.

“We formed Call For The Wild with the belief that business should be part of the solution to restoring Earth’s wildlife and wild places,” says Founder Billy Campisciano, whose involvement with rescue organizations and experience rescuing a stranded juvenile dolphin changed the course of his life. “We also believe that the experts, organizations, and facilities that are committed to doing the critical work of saving our planet should be focused on their mission and not spending their time fundraising.”

Merging these philosophies created the concept of Call For The Wild. Call

For The Wild’s education and sustainable product offerings also further the cause. For example, its bestselling sea turtle hatchlings allow customers to symbolically adopt a turtle egg and hatch their own baby turtle. Each one comes with an educational information sheet and all components are made from recycled or sustainable materials.

“We strive to educate, motivate, and fund the important work of wildlife rescue, research, and conservation.” — BILLY CAMPISCIANO

Similarly, the company’s dolphin, shark, and manatee plush come with rescue stretchers and include species identification cards and a link to an animal education website.

“Our objective is to connect people to the organizations that help protect and restore wildlife and wild places,” says Campisciano. “We strive to educate, motivate, and fund the important work of wildlife rescue, research, and conservation.”

Join our mission and check out our fundraising line of products! www.forwild.com

CURRENT BENEFICIARY ORGANIZATIONS AND RESCUE PARTNERS: Sea Turtle Conservancy: STC is instrumental in saving the Caribbean green turtle from extinction, and raising awareness and protection for sea turtles.

Marine Life Rescue Project: With a focus on rescue, rehabilitation, and release, MLRP strives to respond swiftly to distress calls involving injured or stranded marine creatures.

SPONSORED ADVERTISEMENT

Reteti Elephant Sanctuary: Reteti takes in orphaned and abandoned elephant calves with an aim to release them back into the wild herds adjoining the sanctuary.

C O V E R S T O RY

John Harris and Sandra Allen ensure that the Kitty Hawk Kites stores across the coast are full of adventurous gifts, souvenirs and gear for their customers.

Photos: Neil GT Photography 32 SEASIDE RETAILER JANUARY-FEBRUARY 2025

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C O V E R S T O RY

John Harris’ love for outdoor recreation has been the impetus for creating experiences for coastal thrill seekers in OBX and beyond over the last 50 years.

AN UPLIFTING adventure STORY BY KRISTEN HAMPSHIRE

W

hen John Harris first laid eyes on a hang glider in 1973, the captivating Winston-Salem Journal photograph of a man floating beneath vibrant, flexible wings immediately captured his attention. “I had always been interested in flying,” he relates, dialing back to childhood days of sending kites soaring and dreams of owning a small plane.

The brightly colored glider pictured in newsprint changed the trajectory of Harris’ life. “It was an affordable flying machine,” he quips.

Harris tracked down the man from the photograph, a sail maker. He lived in Utah where the picture was taken by a press wire service that the Journal tapped for human interest and news pieces. “He sold me a glider and shipped it to me along with an 8-millimeter silent film so I could get a sense of how a glider was launched and landed,” he says.

Dare County, North Carolina’s Jockey’s Ridge State Park would be the ideal hang gliding setting, thought Harris, as it is the home to the tallest living sand dune system on the Atlantic Coast.

Harris had lived close by, working as an engineer at

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AT&T for a few years before leaving the position to focus on his master’s degree in geological oceanography.

After studying the film footage, Harris and some friends took to the beach to test the glider. “We ran up and down the beach until we learned how to fly it,” he says, estimating at least 40 sprints across pillowy dunes until he was up, up and away.

“That weightless feeling when you are lifted off the ground into the air and you’re floating is a wonderful, joyful experience,” says Harris.

He was hooked. A year later, a business was born. Now it’s the largest hang gliding school in the world.

TEACH THE WORLD TO FLY

“I wanted to share hang gliding with others, and I thought it was so amazing, everyone would want to do it and buy a hang glider,” Harris says of how his fascination with flight resulted in opening Kitty Hawk Kites in Nags Head, North Carolina, a year later.

In spring 1974, Harris says he first got laughed out of a realtor’s office before an optimistic agent listened and pointed him to an available garage space. It was on the property of a former nightclub-turned-casino on the main drag, U.S. 158. While the space was only 500 square JANUARY-FEBRUARY 2025 SEASIDE RETAILER 33

C O V E R S T O RY

At Kitty Hawk Kites’ flagship store, a Flight Deck is full of aviation clothing, recreational kite products, toys and more for guests to take home with them.

feet, the location was perfect. Plus, it came with an outhouse.

Harris parked hang gliders in front of the garage store daily. The gliders were eye candy and basically free advertising.

Life is Good stores. Most shops offer outdoor adventures tailored to the locale, from parasailing and stunt kite flying to surfing and kayak tours. There are more than 30 ways to experience water and land across the company’s 15 Outer Banks spots.

The Nags Head flagship is staffed by hang gliding experts who teach

“We started teaching people to fly and they loved it, and word started to travel.” — John Harris “People would see the colorful gliders, pull in and start asking questions,” says Harris.

Next came a brochure that was widely distributed. The local tourism bureau pumped up excitement for the fledgling business.

“We started teaching people to fly and they loved it, and word started to travel,” says Harris.

At first, the operation’s retail inventory consisted of a “cardboard bin of kites and a few T-shirts,” Harris recalls.

That initial outpost and passion for flight has evolved during its 50-year history to include three distinct brands: Kitty Hawk Kites, Kitty Hawk Surf Co. and licensed 34 SEASIDE RETAILER JANUARY-FEBRUARY 2025

lessons, as is the Charleston, New Hampshire, location where experienced educators show customers how to soar over the Connecticut River Valley.

As the business has grown, so has its retail offerings of all-things flight and gear — kites, wind art, beach games, apparel, footwear, decor and gifts. Kitty Hawk also hosts more than two dozen large-scale events throughout the year to spark community engagement.

Harris maintains his early vision: to teach the world to fly. In many

ways, Kitty Hawk Kites is a movement, creating memories and fueling a passion for the outdoors.

LAUNCHING LOCATIONS

Harris admits at first, “I overestimated the market a little bit.” Securing financing can be a real challenge for any business. But hang gliding?

No one was willing to bank on Harris’ plan until five years after he opened Kitty Hawk Kites and grew an ever-expanding audience and customer base.

Kitty Hawk Kites’ breakthrough milestone was landing that first garage store. Another biggie: obtaining financing to build a considerable retail presence in Nags Head across from Jockey’s Ridge State Park. Another win: opening Kitty Hawk Surf

Vibrant, colorful kites are both popular merchandise and eye-catching decor that attracts business at Kitty Hawk Kites’ locations.

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Co. in Duck, North Carolina, a foray into the surf and windsurfing sector with necessary equipment, apparel and accessories.

Following continued expansion throughout the Outer Banks, Harris then soared into Florida with Kitty Hawk Kites — first a location in Fort Walton Beach and then Destin.

As with the very first spot, a namedrop-worthy location is the deciding factor for where and when to open a new store. “It has to be high-traffic, foot or cars, easily accessible with good visibility and available parking,” says Harris.

Coastal destinations offer the necessities for success: wind, tourists and a willingness to splurge. “Kites are great recreation and surf clothing, T-shirts, hats and impulse jewelry sell in all coastal environments,” Harris says.

First, Harris identifies available properties in a location. Then he plans for the store, which includes considering which of the company’s brands will move in. “Some locations have three distinct stores,” he says of Kitty Hawk Kites, Kitty Hawk Surf Co. and Life is Good.

Both the Kitty Hawk Kites and Life is Good branding sell well for the business.

Guests hop among shops in close proximity, such as in the same retail center or main drag. Other destinations have a single stand-alone store, one Kitty Hawk brand. And there’s the store-within-a-store setup, which usually means merchandising Life is Good within a Kitty Hawk Surf Co. or Kitty Hawk Kites location.

Any mix of the three businesses is a possibility based on what suits the market, explains Harris’ wife, Sandra Allen, Kitty Hawk’s CFO. She joined the team 19 years ago and the couple has been married the last 12.

“No store is exactly the same,” Harris adds.

The formula for success, on the other hand, is.

Pirate themes are popular at Kitty Hawk Kites, with a flagship store in the Outer Banks.

Customers can check out playful T-shirts, caps, drinkware, jewelry and more.

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C O V E R S T O RY

That includes recruiting great people, especially a manager that can lead with autonomy. “Ideally, it’s someone from within our company who can run a store independently and make decisions on day-to-day issues. Managers need to really care.”

Across the company there are about 150 full-time employees, and the staff roster escalates to 450 during the busy season, which is May through September, with peak months of June to August.

PROUD TO WEAR

As Kitty Hawk Kites’ brands expanded, so did the product mix. Aligning with location as a deciding factor for growth, Harris says most apparel is namedrop because the stores are in destination locations.

“Any visitor would be proud to wear an Outer Banks T-shirt, a Beaufort hoodie or any namedrop of our locations,” says Harris. He sources the high-quality and graphic designs from vendors including Lakeshirts, Artforms, High Winds and Bau. In fact, customers seek out logoed gear from across apparel categories, from caps to sweatshirts. “In the last few years, crewneck sweatshirts have been trending and they have been

A force for good A visionary with innovative spirit and transformative community commitment is John Harris, the recipient of the Regional Citizen of the Year award from the Currituck Chamber of Commerce.

“His journey began with a single idea, which he nurtured into a thriving business that has brought outdoor adventure to countless individuals,” as was announced during a November 2024 reception.

Harris revolutionized adventure sports and created an environment where all walks of life can experience the thrill of flight and beauty of coastal landscapes. He has promoted tourism and economic development, positioning the Outer Banks as a destination for outdoor enthusiasts.

Importantly, Harris supports numerous local charities and initiatives to share his success. The chamber said, “In a world where business success is often measured solely by profits, he stands out as an exemplar of how entrepreneurship can be a force for good.”

outselling hoodies,” observes Harris.

Kitty Hawk also drops its own name on apparel and gear to appeal to guests who recognize the brand or enjoy an adventure experience.

“Jewelry is a great impulse item,” adds Harris. So are magnets, stickers, shot glasses and keychains with namedrop designs.

Harris says most of the inventory buying happens at surf, gift and souvenir shows.

As for displays, products in and of themselves are a presentation.

Guests look up at a rainbow of kites and flying fare, including “crazy character” sea creatures meant to decorate the sky upon launch. “We create a floor plan for each location with fixturing that makes products easy to merchandise and presents products well,” says Harris.

Children’s toys like frisFor a more peaceful vibe, Kitty Hawk Kites has a section with calming coastal decor.

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bees, juggling bean bags, moon balls, frisbees, disc golf sets and “anything that flies” are stocked to mesmerize.

One favorite is Surfer Dudes, a surfboard toy with a weighted bottom so it bobs and catches waves when thrown into the ocean.

While the kids eyeball beach fun goodies, adults can grab gifts, vacation clothing and kites.

Allen says, “Inside the store, you overhear people talk about how much fun it is to find something different around every corner.” And those who experience the hang gliding school share how it has changed their lives.

“Seeing the happiness it brings people and how it changes their lives is really rewarding,” she says.

JUST GO GRAB A KITE

As Kitty Hawk Kites’ brands have soared, so has the company’s capacity to give back and serve as an ambassador and supporter of the hang gliding community. Last October, it hosted the eighth annual OBX Brewtag where contestants compete to see who can launch and fly an empty www.seasideretailer.com

sixth-keg barrel the farthest.

The big idea behind the fundraiser is to open a hang gliding museum in Nags Head. The event supports the Rogallo Foundation and has raised more than $70,000 for the future landmark.

Francis Rogallo, a NASA engineer, and his wife Gertrude, invented the self-inflating Rogallo Flexikite that transformed aviation and introduced hang gliding, paragliding and more.

Kitty Hawk Kites installed a Rogallo History wall at its flagship location and was inspired to take this history piece to the next level.

Harris says he hopes to nail down a property for the museum within a year and will seek grants and supplemental funding.

As for the event, the anticipated

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and jovial October day is much like the first-in-flight moment Harris experienced when he finally launched his mail-order hang glider.

Kitty Hawk Kites also engages the community with a variety of events and homegrown gatherings that are as festive as its flying machines.

And Harris and Allen pursue their own joy of flying — kites, and now 52 years later, small aircraft is involved, too. “You can create a beautiful artscape in the sky with kites,” Harris says, naming a 100-foot-long octopus and “huge cow we fly” among the ensemble.

They invite other kite flyers across the country to join them. “It’s beautiful, the kids go crazy and the adults do, too,” says Harris. “It’s just really fanciful.”

So is business as Harris and

Outdoor enthusiasts can grab their beachy apparel from Kitty Hawk Kites.

management continue stocking excitement and preparing a crew that can fly solo so he and Allen can eventually do more traveling — a predicament when operating stores across the seaboard.

And, if given any opportunity, Harris will “just go grab a kite.”

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Walker & Wade’s collection is inspired by the sophistication of large scale designs.

STORY BY KRISTIN ELY

fashion

SET SAIL WITH

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seaside boutique, gift or apparel store is not complete without the latest resortwear fashions, and in 2025 the looks and styles will be beautiful and breezier than ever. Brands are embracing a mood of renewal and forward-thinking optimism as noted in Atlanta Apparel’s Spring/ Summer Trend Report for 2025, and ANDMORE’s fashion director Morgan Ramage sheds light on what that means for the available fashions for the upcoming busy beachgoing season.

“People are really seeking things that are calm and reassuring,” she tells Seaside Retailer in an exclusive in42 SEASIDE RETAILER JANUARY-FEBRUARY 2025

Harness the latest resortwear trends at your seaside store for a steady gust of sales.

terview. Saturated brights, pastels and tinted darks are the colors that are representing this mood.

“Comfort is still on the front lines, but people are dressing up. They want to go girly. We are definitely seeing a boho revival,” she adds. “Boho is everywhere.”

This includes sheer ruffles, feminine ties, bubble hems, sheer blouses and dresses or a fun slip underneath crochet. She also notes that a drop waist is a popular style across all fashions.

Specifically for resort stores, the soft maxi dress with fun prints is a staple item. “We are seeing a lot of maxi dresses still trending from seasons past,” Ramage describes. www.seasideretailer.com

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1 | America & Beyond: Lurex tassel kaftan, www.americaandbeyond.com 2 | Patti Biggs: Pink palm UPF 50 dress, www.pattibiggs.com 3 | Pink Pineapple Shop: Shirt dress, www.pinkpineappleshop.com 4 | Simply Southern: Avery Leaf print, www.simplysouthernwholesale.com

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5 | Bali Queen: Fuchsia dress, www.baliqueen.com 6 | Cabana Life: Tunic dress, www.cabanalife.com

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is still very relevant and Bermuda shorts are back,” she adds. “So is the fun, bright printed trouser. It’s wide leg, it’s flowy, it’s beachy. You can throw it over a cover-up. You can dress it up. It may be part of a set.

That is something big, specifically for resort stores.”

BOHO AND THE BEACH

Walker & Wade’s Bali Beach Blazer works well as a beach cover-up.

Neutral tone denim is also popular in many shapes and forms, from dresses to drop waist denim, denim on denim and cargo denim.

“I think the relaxed barrel denim

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America & Beyond is an artisanal boho clothing label that offers handcrafted bohemian fashion made for the creative, free-spirited woman with a zest for life. Its styles are right on trend with the 2025 fashions.

“Resortwear of the year 2025 is about appreciating natural beauty again and wearing happy colors and prints,” says Surabhi Juneja, head of business development. “Underwater

landscapes with corals, seashells and tropical fish is a print we are familiar with, and it is accompanied by a soft pretty fabric flowy in nature — just the way people of the coast live.”

She adds, “Bright colors with a hint of warm coral, aqua, yellow and soft pastels and earthy tones are the given colors this season. Even the shapes are changing, adopting a looser version of the low waistline and fitted pleats that add dimension and a sophisticated touch to airy outfits.”

The range of products for America & Beyond that stand out for the year includes pleated maxi skirts and flowing kaftans enhanced by bold oceanic designs.

“Such products are favorites among clients because they provide

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a solution for various situations, are easy to wear and fulfill that need for a vacation that everyone has. Also, because they are more focused on breathable materials such as organic cotton and composite blends, these items are ideal for a tropical location even if they are only for a bright day at home,” Juneja explains.

She adds, “Our collection is pampering not only with a variety of unique prints and bright tones but also suits the airy luxurious mood that coastal clientele crave for.”

BALI BLISS

Annie Walker, wholesale manager for Walker & Wade, says one of the company’s favorite trends for 2025 is large-scale prints.

“We are inspired by the sophistication that large-scale designs bring,

48 SEASIDE RETAILER JANUARY-FEBRUARY 2025

and have integrated this concept into our creations, as seen with the Giselle Orange Palm.”

Walker & Wade’s Day Tripper dress is one of its tried-and-true styles, according to Walker. “The no waist, easy to throw on dress features sleeves for sun protection that can be tabbed up or down with the beautiful, hand carved, mother of pearl button detail. Our customers love this dress because it can be worn as a cover up or dressed up with a great necklace and accessories.”

Collections incorporate traditional Balinese techniques of ikats, batiks, and tie dyes. “Not only are our pieces made to last a lifetime, but they are made to be enjoyed through every stage of life,” Walker explains. “Our unique fabric, derived from bamboo, is lightweight, durable

Lobster prints do well all over the country for Pink Pineapple Shop.

and moisture-wicking, great for warm weather.”

Bali Queen, a mother-daughter owned company created in Bali makes its selections with intention, love, and fun, according to Shannon Burke, wholesale/creative director.

“Our line is affordable and can fit women of all ages, shapes and sizes,” she says.

Burke says she is seeing a lot of

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S T Y L E T R E N D: R E S O R T W E AR

florals for spring/summer.

“Style trends we are seeing are long, one-size caftans belted, even with the younger crowd,” she notes.

The company’s retail locations in the Palm Desert/La Quinta region of California known as Coco Rose are introducing different variations of modern prints in bright colors for a retro look. “We want to cater to the trend of ‘desert diva,’ which suits the fun and fabulous,” says Burke.

A NOD TO NAUTICAL

Ramage says that in 2025, “nautical is having a moment.” “Think beach scenes, lobsters, stripes, sailors, anchors. It is very much in your face.”

Stacie Hall, Pink Pineapple Shop owner, remarks, “Lobster print is the untrend that keeps trending.”

The boutique owner turned

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designer explains that traditionally a New England classic, the lobster seems to be loved throughout the country. “Nothing screams summer like a lobster bake, and the lobster motif whether knitting a sweater or printed in a dress seems to be a trend that is here to stay,” she says.

Patti Biggs is a South Florida fashion designer and creator of women’s resort, golf and tennis wear under her label Patti Biggs. Her vibrant prints, printed on UPF 50 fabrics feature nautical themes.

“I am seeing my retails buying a variety of bright watercolor tropical and seascape prints, along with the classic navy coastal prints,” she says.

Styles that are selling best are Patti Biggs timeless dress, both street length and maxi’s, and she says, “Our retailers love our lightweight

Cabana Life pairs bold colors with sun protective fabrics.

buttery soft four-way stretch knits we offer with our custom prints, plus the sun protection feature is a bonus along with the wrinkle free easy care feature.”

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STYLE TREND

Alyssa Adams, Cabana Life co-founder, says 2025 resortwear trends emphasize function and flair.

“We continue to see flowy silhouettes that prioritize comfort while exuding effortless elegance.”

Cabana Life’s sun protective fabrics provide added benefits that block the sun’s harmful rays, she adds. “Bold colors such as vibrant blues and corals dominate, alongside watercolor, geometric and floral prints that bring a lively addition to vacation wardrobes.

Textured solids with breezy pique and gauze fabrics add depth and sophistication.”

The company will introduce new fabrications that continue to provide the highest-rated UV protection, blocking 98% of UVA & UVB rays in 2025.

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A salute to little sailors Parents of little boys often feel the frustration of not being able to find cute, high-quality boys clothes on the market.

This was the case for Laci Hewett so she took matters into her own hands, founding Saltwater Boys in 2021.

Saltwater Boys was born in a spare closet she had in her home on Saint Simons, Georgia.

“We began with one simple crab shirt we sold in Facebook mom groups,” says Hewett. “The first month we sold over 1,300 shirts. We assumed it was a fluke, however month two was similar. Month three stores started to approach us inquiring to sell our shirts in their stores, but we had no idea how to do that. My husband laughed and remarked we had better figure it out.”

Just over three years later and Saltwater Boys has scaled to over $1 million in sales in 2024. “While we didn’t have formal apparel experience we had heart and determination and that has carried us pretty far,” she says.

“Our clothes are sold in the world’s largest surf store — Ron Jon in Cocoa Beach. We are equally proud of our over 300 independent boutiques who are the lifeblood of our business.”

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Cabana Life’s new textured pique UPF 50+ fabric is lightweight, breathable and wrinkle-resistant, making it ideal for effortless travel and packing, according to Adams. The new pique fabric is available in dress, cover ups and sport styles.

ACTIVELY ELEGANT

Cabana Life clothing and swimwear are designed to not only look great but to feel great thanks to luxurious UPF 50+ fabrics. “By combining sun protection with stylish designs, Cabana Life offers a range of resortwear options that appeal to customers looking for both fashion and function,” Adams explains. “The Florida-inspired printed collections offer practical benefits with wrinkle-resistant properties and easy machine wash.”

Versatile pieces are a key trend Simply Southern is seeing for 2025, according to Jourdain Foster, sales manager for the Greensboro, North Carolina-based company.

“With more people embracing outdoor activities like tennis, pickleball and other sports, there’s a growing demand for flexible, breathable apparel that transitions seamlessly from active to casual settings.”

One standout addition for Simply Southern is the Avery dress, an ideal athletic dress that can be dressed up or down and layered with a cardigan for cooler evenings, describes Foster.

“It’s destined to become your go-to summer dress, featuring a built-in shelf bra, interior shorts with pockets, and the shorts have an open back design that moves independently from the body for ultimate comfort,” she says.

Simply Southern’s goal is to provide high-quality and affordable clothing and gifts. “We aim to stay on-trend and accessible, ensuring our customers love wearing our apparel and feel proud to show it off,” says Foster. “Our Spring ’25 collection offers a fantastic variety of options, already driving exceptional sales performance.”

Highlights include stylish coastal apparel made with 50 UPF fabric for sun protection and a wide selection of transitional pastel solid pieces.

“These items are perfect for mixing and matching, crafted from buttery-soft, lightweight materials ideal for warmer weather. The collection features diverse fabric textures, weights, and styles, ensuring something for everyone,” says Foster.

Help your customers sail into the beachgoing season with styles that offer a blend of comfort and fashion that makes them feel good, look good and stay on trend and appeal to all ages and preferences.

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FROM STORE

TO SHORE Help your customers be beach-ready with innovative and convenient products that will add to their beach day enjoyment.

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each season will rapidly be upon us. Soon traffic will start picking up and customers will be coming to your store for their beach necessities.

You can help them make this year’s beach experience their best yet with beach accessories that are easy to transport, add a level of comfort and don’t compromise on style.

Simply Southern is known for its coastal style apparel and accessories and in 2025, the company’s beach accessory options are many.

“We’ve curated trendy accessories

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STORY BY KRISTIN ELY

tailored to resort and coastal retailers, including our trending beach pillow, sand-free beach towel and the bestselling Simply Totes,” says Sales Manager Jourdain Foster.

After taking a pause on these popular beach totes in 2024, Foster says Simply Southern customers passionately urged the company to bring them back.

“We listened and went above and beyond by introducing eight colors which are all too good to choose just one,” Foster says. The colors include: aqua, shell, sand, wave, rose, sky, lilac and seafoam.

Other popular beach accessories for the Greensboro, North Carolina-based company include quick-dry, sand-free beach towels.

Available in six patterns, each towel is paired with a matching patterned bag made from the same material.

“We’ve also expanded this line to include inflatable beach pillows in matching patterns, packaged in a compact pouch that fits easily into a beach bag. Pairing these two item is perfect for beach or poolside lounging,” she says.

The company’s Mighty Fan was a big hit at the recently concluded www.seasideretailer.com

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BEACH

d custom-name creations.

ESSENTIALS Give customers their best day at the beach with products that add comfort and convenience.

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PRODUCT FOCUS: BEACH ACCESSORIES

Due to customer requests, Simply Southern brought back its Simply Tote in eight colors after taking a brief break.

Grand Strand Gift & Resort Merchandise Show in Myrtle Beach in December 2024, notes Foster.

“These rechargeable fans come with a stand that can hold the fan upright and includes a notch for holding a phone. They come precharged and are ideal for a practical impulse buy, especially in warm weather,” she describes.

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The company has also brought back its Summer Essentials Kits in 2025 with updated accessories.

“Each kit includes chair clips to secure your beach towel, a koozie, a coastal keychain, a small pouch for keys and money and a door hanger for your hotel room. Everything comes in a clear plastic zipper pouch that’s perfectly sized to hold your phone, wallet and sunscreen — an all-in-one solution for your beach and pool needs,” Foster shares.

rise in surfing over the last 20 years.

This makes a day at the beach about more than sitting back.

“People are exercising, enjoying watersports and needing more than ever to brush off beach sand for post-activity comfort,” she says.

Powder Pouch is a beach sand remover. The pouches are available in multiple beach patterns and natural cornstarch powder refills are available in beach fragrances or unscented.

“People are exercising, enjoying watersports and needing more than ever to brush off beach sand for post-activity comfort.” — MARY CONWAY, POWDER POUCH SAND SAVER

Powder Pouch co-founder Mary Conway has observed a great resurgence in walking for exercise and a

Answering the call for the more active beachgoer, the company will be launching a new design in 2025 with a waterproof carrying case and

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a toggle drawstring cord closure.

The company, which donates to a beach charity with every purchase, will also be launching a series of new fragrance refills.

“It is our goal to put a Powder Pouch in every beach bag and increase the numbers of families, ocean animals and clean-water charities that benefit with each purchase,” she says.

EYE PROTECTION

Having eyewear that not only protects but stays put is imperative for the active beachgoer. Blue Planet Eco-Eyewear is all that plus it’s eco-friendly.

The company offers an eco-friendly line of sunglasses made

ideal for various activities like lounging on the beach, hiking or driving.”

Top-selling styles are Amador, Bodie, Cora and Nora. In 2025 the company is introducing Eco-Active Polarized Sunglasses made with recycled anti-slip frame materials.

COMFORT COLLECTIONS

Brian Kirk, co-founder and CEO at Ballast, recognizes that even among so many active folks at the beach, people still want to take a break and lay on the beach. When they do, it doesn’t have to be uncomfortable.

“Our primary focus is on designing and producing the only pillow that’s built for the beach,” he says.

“As beachgoers, we’ve gone too long using crumpled-up towels and other

“As beachgoers, we’ve gone too long using crumpled-up towels, and other uncomfortable makeshift pillows, while relaxing at the beach.” — BRIAN KIRK, BALLAST with recycled materials, featuring UVA/UVB protection and polarized lenses.

“Our bestsellers are the Eco-Friendly Polarized Wood Sunglasses, known for their blend of style, sustainability, and sun protection,” explains Karen Bernard, vice of sales. “They feature high-quality polarized lenses for optical clarity and glare reduction, making them

uncomfortable makeshift pillows, while relaxing at the beach. The Ballast Beach Pillow is the only pillow designed to withstand the wet and windy conditions of our shorelines, so you can enjoy the most relaxing beach day of your life.”

Kirk says the company’s original Ballast Beach Pillow is currently its bestseller. “People love the pillow’s quality, convenience, and innovative features: such as an attached pouch you can fill with sand to keep the pillow from blowing away on a windy day, and a compartment where you can insert Cooling Gel Packs to cool you down under the hot sun.”

The Ballast Beach Pillow is designed to withstand wet and windy conditions.

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Blue Planet Eco-Eyewear’s sunglasses are made from recycled materials.

The company has also introduced a new pillow design called the Ballast Pro, which Kirk says was inspired by customers asking for a pillow with a hole for your face when lying face down, like on a massage table. The Ballast Pro functions as a neck pillow when traveling and has a pocket for cooling packs to cool down your neck when lying on your back.

“The Ballast Beach Pillow brings the excitement of being new while also delivering the comfort and relaxation that customers are currently looking for,” says Kirk.

People don’t just want to lay on the beach. For some, sitting is the preferred position. Denovo carries a full assortment of beach chairs under its Kijaro brand, which include breathable ballistic mesh fabric.

“Our product offering starts with our quad frame Surf Chair, then steps up to our Beach Sling Chair, then transitions to our bi-fold Sea Breeze Chair (low profile with seven reclining positions) and Tidal Wave Chair (standard profile with five reclining positions), and ends with our motion offering, the Rok-Back Chair,” says Jay Schrade, vice president of finance/business operations.

The company revamped its Coast line with new colors, materials and www.seasideretailer.com

P R O D U C T F O C U S: B E A C H A C C E S S O R I E S

prints/patterns. All chairs include a carry strap, with all of the bi-fold chairs having back straps to keep both arms free.

“Our Coast collection is designed to withstand the elements of your journey. Inspired by colorful, exotic destinations, Coast showcases premium materials and classic Kijaro styling,” says Schrade.

SHADE RULES

And what chair is complete without a beach umbrella to set it under?

BeachBub USA manufactures the first commercial grade beach umbrella that weighs under 10 pounds, complies with the ASTM F3681-24 Beach Umbrella Safety Standard and carries a 10-year warranty. The company also sells the BeachBub Ultra base that will fit on all 7.5 foot or less

58 SEASIDE RETAILER JANUARY-FEBRUARY 2025

beach umbrellas.

The base will make any umbrella compliant with the safety standard, according to Bill Schermerhorn, president, BeachBub USA. “The ASTM F3681-24 compliant anchor must be used on beaches that enforce this new safety standard.”

The company also offers the Tray Table System that keeps all items sand free and and it is developing a BeachBub Lock Box which would secure valuables while users go for a walk or take a swim.

STAYING AFLOAT

Paradise Pad is helping water enthusiasts stay afloat with its inflatable rafts and paddleboards. The company’s bestsellers are its 10-foot round and triangle shaped splash islands and the inflatable chair.

Beach Bub USA umbrellas and bases are ASTM F3681-24 compliant.

“Customers love them due to being easy to carry, inflate and fun for all in the family,” says Co-Owner Mike Hayden.

The company is offering electric fins for paddleboards, too, which Hayden says are becoming quite popular. “The electric fin would replace the current fin on the paddleboard and it can assist in making paddling easier,” explains Hayden.

Aquaboss is another company

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P R O D U C T F O C U S: B E A C H A C C E S S O R I E S

offering floatables. It’s water hammocks come equipped with a floating drink holder and a waterproof insulated phone bag that protects your phone from splashes.

“The materials that we use are UV resistant, mold resistant and fade resistant,” says Fran Szmark, “the boss” at Aquaboss. “Whether you’re lounging by the pool or enjoying a day under the shade of a beach umbrella, this water hammock offers the perfect blend of comfort and convenience.”

The company also offers modular floats and Luxe lounges that allow users to hook up lots of inflatables together to enjoy with friends.

GETTING IN THE GAME

Shoreline is a growing segment of the biannual Surf Expo trade show,

60 SEASIDE RETAILER JANUARY-FEBRUARY 2025

Floatable hammocks like this one from Aquaboss, left, and inflatable chairs like this one from Paradise Pad, right, are taking inflatables to new levels of comfort and style.

according to Show Director Roy Turner. This show category encompasses everything someone would need for a day at the lake, including paddleboards, chairs and coolers.

During the September 2024 show, beach games had a strong emerging presence in this category, according to Turner.“Not only is it a new category it is something to get people into the store again,” Turner said.

Bucketgolf, Cornhole and Ring

Toss type games are just some examples of games that are trending.

“We’ve seen some inventive outdoor games come into play at various price points across all markets from resort and lake life,” he says.

Whether it’s a fun accessory, an added convenience, or a safety precaution, you can help your customers be prepared for their next trip to the beach with the latest beach accessories.

www.seasideretailer.com

M E R C H AN D I S E S P O T L I G H T

LURING

in the sales

L

Location-specific souvenirs are must-haves for locals and visitors alike at seaside destinations.

STORY BY KRISTEN HAMPSHIRE

ocation is a driving factor in not just where a seaside retailer sets up shop but also how souvenirs are positioned in the store to capture attention, inspire more sales and trigger a giddy got-to-have-it feeling.

Impulse souvenirs abound at Imagine Gift Store in Warren, Rhode Island, which was settled in 1653 and is known as one of the oldest towns in New England. “We are an experience store,” says Owner Michelle Santiago.

Whimsical with an iconic building featuring two large cows at the doors, entering is a souvenir on its own with photo ops galore.

62 SEASIDE RETAILER JANUARY-FEBRUARY 2025

Immediately, guests experience a throwback ice cream parlor where “adults become a kid in a candy shop” because of hundreds of varieties of penny candies and nostalgic treats arranged in tiered shelves and baskets. They are front and center, including by the register. Display buckets and cubbies also brim with sweets.

Who can resist grabbing a fistful of confections to deposit in a handy basket the shop provides?

“If customers don’t have a basket, we offer them one,” Hilo, Hawaii-specific postcards, shot glasses and stickers are great impulse items at The Most Irresistible Shop.

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M E R C H AN D I S E

Santiago says. “We offer to hold a basket for them, give them a new one and our associates know, if you see anyone empty handed, offer.

“Even if guests are carrying one item, suggest a basket and they will start filling it up.” — Michelle Santiago, Imagine Gift Store Even if guests are carrying one item, suggest a basket and they will start filling it up.”

WEAR IT HOME

Souvenirs are staples at seaside shops. Even locals enjoy sending namedrop gifts to out-of-town friends and relatives.

Namedrop is key, agrees Tracie Yoshimoto, owner of The Most Irresistible Shop in Hilo, Hawaii.

It’s not easy to find Hilo-specific items. But Yoshimoto has developed relationships with local vendors and suppliers who will customize so tourists can get Hilo gear.

“Hilo is not easy to find,” she says, though Hawaii and Big Island are much easier namedrops to find.

While the sea turtle is a common motif in North Carolina, Luckaia Strand says personalizing gift shop goods with the Karen Beasley Sea Turtle Rescue and Rehabilitation Center name is a memory visitors want to take home.

“Our biggest goal in the last year has been finding products we can customize and the majority of our products have our name on it,” says Strand, gift shop manager at the Topsail Island center. “It’s free advertising.”

The top category at The Most Irresistible Shop is T-shirts, mostly short-sleeved and unisex but with 64 SEASIDE RETAILER JANUARY-FEBRUARY 2025

M E R C H AN D I S E S P O T L I G H T

“Our biggest goal in the last year has been finding products we can customize and the majority of our products have our name on it. It’s free advertising.” — Luckaia Strand, Karen Beasley Sea Turtle Rescue and Rehabilitation Center women’s options and children’s sizes as well. Clothing is easy to pack and take home, which is a consideration for all souvenirs at the shop, Yoshimoto says.

Apparel is equally an impulse purchase, particularly those that say Hilo. “The colors that really sell well here are the blues, turquoise hues and purples,” says Yoshimoto.

Yoshimoto often relies on local suppliers for graphic tees and hats, including embroidered namedrop ballcap styles that sell the most.

Logoed apparel with conservation messages like “Don’t let us fade away… extinction is forever,” and

66 SEASIDE RETAILER JANUARY-FEBRUARY 2025

messages such as “Sea turtles dig the dark,” add an awareness element to apparel at the sea turtle rescue gift shop. Every year, the center chooses a theme and designs a shirt to honor it. Last year, the motto was “Turtley out of this world,” with galactic sea turtles in space imagery.

cluding bouncy balls, keychains, lip glosses, stickers, magnets and little mint tins fashioned after the Rhode Island license plate.

Local items are hot sellers. Those include brand names locals and visitors know such as Del’s Lemonade packets and bottles, Yacht Club Soda and Nettie’s Kettle Corn.

INTERESTING AND ICONIC

From the display of Jelly Bellies to the 500 types of candies at Imagine Gift Store, the shop is designed to tempt guests of all ages to take home all kinds of goodies.

Santiago says impulse souvenirs are generally priced $10 or less, in-

Shelves packed with various candies boost sales at Imagine Gift Store.

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M E R C H AN D I S E S P O T L I G H T

This display of turtle-themed ornaments at Karen Beasley Sea Turtle Rescue and Rehabilitation Center invites an easy sale.

Imagine Gift Store assembles an array of variety baskets with these and other local products and souvenirs for weddings, corporate events and gifts. “People appreciate finding souvenirs that are Rhode Island-made,” says Santiago.

Prank gifts are great for customers who appreciate a gag or want to give someone else a good laugh, such as squirrel-themed air freshener or whoopie cushions.

GRAB AND GO

An item Santiago underestimated that fires up sales is the adjustable wish bracelet by Two’s Company that sells for $4.99. “Once you hear the story behind it, you’re sold,” she says. “If a customer is looking for a gift, it’s an easy add-on we can suggest.”

At Most Irresistible, jewelry is a popular souvenir, primarily pieces created by local artisans that range in price from $10 to $30. Taylor Swift-inspired beaded bracelets with messages such as “be kind” or “Aloha, Hilo” rank high with the younger set, Yoshimoto says. Necklaces with a cutout of the Big Island are also easy add-ons.

A rack of postcards with beauty shots of the island produced by local photographers is a hotspot in the shop.

“People like to send them because you just don’t get that kind of mail these days,” Yoshimoto relates.

At the Karen Beasley Sea Turtle Rescue and Rehabilitation gift shop checkout, Strand says a slat-and-hook display encourages visitors to score more — and give back more, too, since proceeds play a paramount role in supporting the center’s mission. It holds homemade Christmas ornaments (very popular!), keychains created by volunteers and even magnetic car decals.

It’s all about making souvenirs simply irresistible.

Variety is huge.

Yoshimoto says, “We try to offer a little bit of everything so there is something for everyone.”

68 SEASIDE RETAILER JANUARY-FEBRUARY 2025

B U S I N E S S: E X P E R I E N T I AL R E TAI L

STORY BY MEGAN SMALLEY

Put experiential retail

INTO ACTION

C

Seaside retailers can draw more customers into the store through providing a variety of retail experiences.

onsumer shopping habits have evolved quite a bit in the past two decades. Before the 2010s, consumers regularly went to malls, department stores and other retail shops as a pastime. But with the advent of smartphones in the 2010s, consumers began spending less time in stores and more time shopping online on mobile devices. People have become accustomed to at-home delivery rather than browsing stores in person.

Despite changing shopping habits, there is still strong demand for traditional brick-and-mortar stores. Last year, the National Retail Federation anticipated retail sales to grow to between $5.23 trillion and $5.28 trillion, with about $1.47 trillion to $1.5 trillion of that coming from non-store and online sales. That indicates that about 70% of total retail sales still come from brick-and-mortar locations, making it clear that even today consumers still like to shop at stores in person.

But drawing customers into stores is not nearly as simple as it was a few decades ago. Dave Foos, principal consultant at Clarkston Consulting, says seaside retailers can’t just keep their stores stocked and hope customers will come flocking in.

70 SEASIDE RETAILER JANUARY-FEBRUARY 2025

“It’s more complex than it used to be where it was just stick product on the shelves,” he explains. “You’ve got to create a reason for them to come in.”

And that’s where experiential retail comes into play: give customers a reason to come to the store by providing them with an immersive, memorable and engaging shopping experience.

The Cove organizes merchandise in a way that encourages people to try things on or sample and then buy them.

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B U S I N E S S: E X P E R I E N T I AL R E TAI L

Foos’ career in retail spans nearly 20 years with roles in both consulting and corporate environments.

“The primary goal of experiential retail is engagement with the customers; sales become a byproduct of that engagement,” Foos says. “Experiential retail is a way to get people into the boutique, into the shop and get them

of a store, Foos suggests retailers think about the five senses: sight, sound, smell, taste and touch.

For sight, adjust the lighting, displays and decor in the store to match the store’s vibe. Holly Daniels Christensen, founder and CEO of Dune Jewelry, says seaside retailers need to have visually appealing

“Experiential retail is a way to get people into the boutique, into the shop and get them engaged so that then down the line, they will turn around and purchase.”

— DAVE FOOS, CLARKSTON CONSULTING

engaged so that then down the line, they will turn around and purchase.”

APPEALING AMBIANCE

To better engage customers, seaside retailers need to consider the ambiance of their stores. To set the mood

72 SEASIDE RETAILER JANUARY-FEBRUARY 2025

stores to create conversations with customers. Her boutique called The Cove in Norwood, Massachusetts, applies a technique called color blocking where merchandise is organized based on color as a way to create conversation.

“I know this technique works for some people, it doesn’t work for others,” she notes. “But for us, it works because customers are asking questions and it creates this cohesion of color.”

Retailers also should be thoughtful about the music and sounds echoing off the walls of the store.

Foos notes that customers may enjoy tropical tunes at a Margaritaville resort gift shop, whereas Led Zeppelin or Aerosmith may be more appropriate to play at a Hard Rock Hotel gift shop.

Retailers can engage customers with smells, tastes and touch through sampling options. Daniels Christensen attests that samples can be extremely beneficial at boosting customer experience.

“We sell so much True Ocean

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B U S I N E S S : E X P E R I E N T I AL R E TAI L

body spray because it’s out there to sample and the whole store smells like it. Sampling is just key,” she says.

CONSIDERING THE CUSTOMER

Knowing the community and prospective customers also is key to experiential retail since it helps seaside retailers personalize the shopping experience. Flip Flop Shops might operate dozens of shops in different communities, but Steve Schultz, director of shop shenanigans at Flip Flop Shops, makes sure that each of his franchisee and shop owners is familiar with their local community to make each shop its own.

“Although we are a franchise, we don’t have the Golden Arches,” he says. “On every one of the buildings, the more unique and different we can make it, the more fascinating the

www.seasideretailer.com

Flip Flop Shops features one-of-a-kind artwork at each of its locations geared toward the locality, such as Elvis artwork in Las Vegas or roosters and palm trees in Key West.

business becomes.”

Part of making a unique store involves knowing the community and its customers. In Key West, roosters and chickens are plentiful.

So when Flip Flop Shops opened a store in Key West, Schultz made sure the store incorporated roosters and chickens into some of the store’s artwork. In Las Vegas, Elvis is highlighted on Flip Flop Shops’ artwork.

Personalization also is key to

experiential retail. Daniels Christensen says simply offering products that can be personalized — such as birthstones or Zodiac symbols — can help seaside retailers make meaningful connections with customers. She says Well Told offers some unique, personalized gift options worth considering or even just offering brands that are hard to find elsewhere. “Offering that extra level of personalization is huge.”

JANUARY-FEBRUARY 2025 SEASIDE RETAILER 73

B U S I N E S S: E X P E R I E N T I AL R E TAI L

CREATE AN EVENT

Seaside retailers shouldn’t be shy when it comes to what Foos calls “retail-tainment.” Host various events (even if they aren’t related to sales) and participate in community events to provide customers with experiential retail.

As an example, he notes that a store like REI might host kayak classes for customers. Even though attendees might not buy a kayak from REI during that class, it gives prospective customers an experience with the store. He says, “It’s that experience to try to get you to do something above and beyond the normal shopping experience that hopefully then down the line translates into a sale.”

Schultz says Flip Flop Shops has hosted plenty of events across its

74 SEASIDE RETAILER JANUARY-FEBRUARY 2025

franchise locations that have given customers memorable experiences.

During the grand opening of one Flip Flop Shops store, a hip-hop group danced in the store’s parking lot, which helped to draw a crowd to the new shop.

Schultz says seaside retailers can also create events tied to brands in the store. He shares that one Flip

weren’t necessarily coming to shop, coming for the group gave the guests a positive experience in the store.

He also suggests that seaside retailers try hosting simple events like Tequila Tuesdays or Wine Wednesdays to encourage people to visit.

“Look at your market and give them the unexpected,” Schultz concludes. “Take those connections in

“Look at your market and give them the unexpected.

Take those connections in your community and take advantage of them. And have fun with it!”

— STEVE SCHULTZ, FLIP FLOP SHOPS

Flop Shops location has hosted “Fahlo Friday,” connected to the popular Fahlo bracelets. People would meet at the store on Fridays to share their love of Fahlo bracelets and tracking animals. Although they

your community and take advantage of them. And have fun with it!”

This article was adapted from a session at the Coastal Connections Conference.

www.seasideretailer.com

B E A C H R E AD S

Secrets of the Octopus

These page-turners will make book worms out of beach lovers of all ages!

The companion to the National Geographic TV special narrated by Paul Rudd, which debuted for Earth Day 2024, this beautifully illustrated book explores the alluring underwater world of the octopus — a creature that resembles an alien lifeform, but whose behavior has earned it a reputation as one of the most intelligent animals on the planet.

for the little

Minnows

Authors: Sy Montgomery and Warren K. Carlyle IV www.penguinrandomhouse.com

Summers at the Saint

Welcome to the St. Cecelia, a landmark hotel on the coast of Georgia, where traditions run deep and scandals run deeper. Everyone refers to the St. Cecelia as “the Saint.” If you grew up coming here, you were “a Saint.” If you came from the wrong side of the river, you were “an Ain’t.” Traci Eddings was an outsider whose family wasn’t rich enough to vacation here. But she could work here. One summer she did and married the boss’ son. Now, she’s a widowed owner, determined to see it return to its glory days.

Author: Mary Kay Andrews www.us.macmillan.com/stmartinspress

Summer on Highland Beach

“The View” co-host and three-time Emmy Award winner Sunny Hostin transports readers to Highland Beach in the captivating third novel of her New York Times bestselling Summer Beach series. This novel celebrates family, friendship and community. It reminds us of the importance of the legacies of our collective past and finding one’s way in the world.

Inside this proud and secluded Highland Beach community is Olivia Jones’ legacy.

The Great Lakes: Our Freshwater Treasure

Follow along as a drop of water and uncover its dramatic journey from lake to river to lake, over Niagara Falls to lake and river again, and finally into the Atlantic Ocean.

Author: Barb Rosenstock Illustrator: Jamey Christoph www.penguin randomhouse.ca

Author: Sunny Hostin www.harpercollins.com/collections/william-morrow

Coastal

A return to Gray Malin’s famed aerial beach photography, Coastal celebrates the beaches of the United States, from the East Coast to the West and Hawaii, as well as some international beaches. This book includes stunning photos from the luminous waters of Maui to pebbled beaches of northern Michigan to the idyllic shores of Nantucket.

The Kind Whales

This adorable, sea-themed book teaches children about kindness, empathy, friendship and the ocean.

The Kind Whales baby board book pages include Helping, Encouraging, Caring, Sharing and Loving. www.kateandmilo.com

Author: Gray Malin www.abramsbooks.com

76 SEASIDE RETAILER JANUARY-FEBRUARY 2025

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PRODUCT SHOWCASE

On our radar Looking for something new to offer? Here are some fresh ideas.

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1. Stephen Joseph: Hooded mermaid towel, www.stephenjosephgifts.com; 2. Bamboo Trading Company: Cross-body club bag, www.bambootradingcompany.com; 3. First & Main: Realistic shark plush, www.firstandmain.com; 4. DaydreamHQ: Morning Skies wooden postcard, www.grandwoodwallart.com; 5. Amanda Klein Co.: Lobster flour sack tea towel, www.amandakleinco.com; 6. The Beach and Back: Surfboard-inspired aqua drop earrings, www.thebeachandback.com; 7. Tableau: Holy Makerel salad servers, www.tableauhome.us; 8. My Bougie Bottle: Nani insulated water bottle, www.mybougiebottle.com; 9. Xplorer Maps: Flathead Lake wood puzzle, www.xplorermaps.com.

Have a product you would like featured? Send a high-res image and description to: katie@breakwallpublishing.com.

78 SEASIDE RETAILER JANUARY-FEBRUARY 2025

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SA VE

TH

E

DA TE

E V E N T S C AL E N DAR

Jan. 13-14 Shore Show – New England Providence, Rhode Island www.thetravelersshow.com Jan. 14-20 Atlanta Market Atlanta www.atlantamarket.com Jan. 15-17 Alaska Wholesale Gift Show Anchorage, Alaska www.alaskagiftshow.com

March 7-11 Minneapolis Mart Home & Gift Show Minnetonka, Minnesota www.mplsmart.com

Jan. 20-24 Seattle Mart Market Week Seattle www.seattlemart.com Jan. 21-24 Dallas Apparel & Accessories Market Dallas www.dallasmarketcenter.com Jan. 23-24 Super Show Wilmington, Delaware www.thetravelersshow.com Jan. 23-25 Impressions Expo – Long Beach Long Beach, California www.impressionsexpo.com Jan. 24-27 Rocky Mountain Apparel, Gift and Resort Show Denver www.rockymountainshow.com Jan. 24-28 Minneapolis Mart Home & Gift Show Minnetonka, Minnesota www.mplsmart.com

Feb. 6-7 Travelers Show - Saratoga Saratoga, New York www.thetravelersshow.com Feb. 9-12 Las Vegas Apparel Las Vegas www.lasvegas-apparel.com Feb. 18-20 Trendz West Bradenton, Florida www.trendzshow.com Feb. 25-27 Great Lakes Boutique & Gift Show Kalamazoo, Michigan www.greatlakesgiftshow.com

March 9-10 Cape Cod & Islands Gift Show Falmouth, Massachusetts www.ccgiftshow.com March 9-10 Travelers Show – Western PA Pittsburgh www.thetravelersshow.com March 9-12 ASD Market Week Las Vegas www.asdonline.com March 15-17 New England Made Giftware & Specialty Food Shows Portland, Maine www.nemadeshows.com March 25-28 Dallas Total Home & Gift Market Dallas www.dallasmarketcenter.com

DA TE

Jan. 12-13 Northstar Fashion Exhibitors St. Paul, Minnesota www.northstarfashion.com

Feb. 2-4 Philadelphia Gift Show Oaks, Pennsylvania philadelphiagiftshow.com

E

Jan. 8-14 Dallas Total Home & Gift Market Dallas www.dallasmarketcenter.com

March 3-4 Super Show Wilmington, Delaware www.thetravelersshow.com

TH

Jan. 8-10 Surf Expo Orlando, Florida www.surfexpo.com

Feb. 2-4 NY NOW New York www.nynow.com

SA VE

Las Vegas Market

Jan. 8-9 Shore Show – Ocean City Ocean City, Maryland www.thetravelersshow.com

MARCH

Feb. 4-7 Atlanta Apparel Atlanta www.atlanta-apparel.com

JAN. 26-30

JANUARY

FEBRUARY

FEB. 25-27

Jan. 26-30 Las Vegas Market Las Vegas www.lasvegasmarket.com Great Lakes Boutique & Gift Show

80 SEASIDE RETAILER JANUARY-FEBRUARY 2025

www.seasideretailer.com

EVENTS COVERAGE

Winter Surf Expo to welcome over 700 exhibitors

Surf Expo returns as one of the largest gatherings of watersports and coastal lifestyle professionals Jan. 8-10 to the Orange County Convention Center in Orlando, Florida. The show offers over 700 exhibiting brands, designed to deliver a strong event for both retailers and manufacturers. Resort destinations, gift shops, surf stores and sporting goods outlets alike will come to discover trends and products for their customers.

“The momentum for our January show is incredible,” says Surf Expo Show Director and SVP Roy Turner. “Buyer registration is tracking well above last year, and we are thrilled to welcome an outstanding mix of returning and new exhibitors and brands.”

The show will feature a number of surf brands, including Reef, Oakley, OluKai, Vissla, Outerknown, Sector 9, Firewire Surfboards, Slater Designs, Chubbies, Rusty, Katin, Tommy Bahama, Birkenstock, goodr, Jetty, AVVA Brand, Salt Life, Elan, Simply Southern, Hook & Tackle, Exist, Guy Harvey, ALOHA Collection, Sanuk, HUK, Fahlo, Salty Crew, Body Glove, Seager Co., BN3TH, Free Fly, Baja Llama, Dippin Daisy’s, INSTINCT, Rhythm, Roark, Dark Seas, Costa, I-SEA, Sharp Eye, Haydenshapes, TAHE and Vineyard Vines.

The show will also welcome a diverse roster of retailers to the January show, ranging from globally recognized chains to boutique shops rooted in their coastal communities. Some independent retailers will attend to highlight the grassroots spirit and authenticity that make Surf Expo unique, such as Cinnamon Rainbows, Rooster Bus, Coastal Edge, Palmetto Moon, Bird Rock Surf Shop, Hansen Surfboards and South End Surf Shop.

The January show will also welcome buyers from the San Diego Zoo, The Ritz-Carlton, Starboard Cruises, Caesars Entertainment, Noble House Hotels and Resorts and Travel Traders.

Surf Expo is also debuting a Surf-Days Pop Up Wave Machine for attendees to try at the January show. This inflatable surf station uses advanced flow technology to deliver a surfing experience, perfect for either beginners or seasoned riders to “ride waves” on the show floor.

In addition to Learning Labs sessions held throughout each day of the show, Surf Expo will welcome a lineup of speakers, including Chris Bertish, a Mavericks Big Wave Champion, on his new book , “All In! The Atlantic SUP Crossing – 93 Days Alone at Sea” as well as Shaun Tomson, a World Surfing Champion and author who will share how to empower and unite teams.

The 2025 Florida Shape Off also returns to Surf Expo to honor the artistry of hand-shaped surfboards. This year’s competition will feature several talented shapers, including Greg Loehr, Allen White, Chris Birch, Tommy Maus, Rob Rohmann and Scott Busbey. Winners will be announced during a ceremony Jan. 10.

With networking events, including the Industry Party and Happy Hours, along with daily professional Fashion Shows, Surf Expo’s January event will offer many opportunities for commerce and connections for those in the watersports and coastal lifestyle communities.

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Las Vegas Market temporary exhibits offer diverse products With some 450 brands across six categories, the Gift & Home Temporary Exhibits at Las Vegas Market will provide market attendees access to a diverse range of innovative and on-trend products Jan. 26-29 in the Expo at World Market Center Las Vegas.

The Las Vegas Market Gift & Home Temporaries showcase emerging designers and established exhibitors through six unique categories: Design, Gift, Handmade, Home, LUXE and Immediate Delivery.

Dorothy Belshaw, ANDMORE presiden, says, “The six categories offered in the temporaries provide buyers from all sectors of the industry with an exclusive look at the latest trends in gift and home goods.”

Notable exhibitors confirmed to date include: Creative Brazil, Finch and Hare, Graf Lantz, Haomy, Keiki Co., Lalou Collections, Matr Boomie and Mod Lounge Paper Company.

A full list of The Las Vegas Market Gift & Home Temporaries exhibitors is available at www.lasvegasmarket.com.

www.seasideretailer.com

EVENTS COVERAGE

Atlanta Market brings refreshed gift resources to Winter event Buyers can experience more than two dozen updates at Atlanta Market this year with over 700 sales agencies and branded showrooms, Jan. 14-20 at AmericasMart Atlanta.

AmericasMart Atlanta offers expanded gift sourcing on 19 floors across Buildings 1, 2 and 3 this January. Atlanta Market presents general and specialized gift resources, including tabletop, housewares, gourmet, outdoor living and seasonal. This Winter, 24 updates augment permanent showroom offerings.

Seven new showrooms include Artisan Collective (fair trade handcrafted gifts), Elakai (outdoor games), Fiskars Living US (gardening tools and cookware), Homefront International (gift and interiors), Inland Empire Luxe Home Decor

(home and seasonal gifts), Koppers Home (bath products and candles) and Nautical Imports (home accents and garden products). Additionally, Stitch by Stitch Gifts (needlepoint canvases and kits) is relocating its showroom.

ANDMORE shares that 16 other showrooms have expanded for Winter 2025, including Alef Standard Packaging, D. Stevens Fine Ribbons, Northern Lights, Sea and Soul, The Royal Standard, Wholesale Home Decor, Willow Group, Amazing Green, Crab & Cleek, Fornash, Just Got 2 Have It!, Napco, Nora Fleming, Oak Street Wholesale, RAZ Imports and Two’s Company.

Atlanta Market’s Gift neighborhood, which is the largest of seven categories in the gift and home

temporary exhibits, includes 10 categories: Body + Soul, Children’s World, Emerging Brands, General Gift, Modern Child, *Noted Village, On Trend Gifts, Outdoor Living, Seasonal Gifts and Spa Products.

These showrooms can be found on Floors 3 and 4 of Building 3. Temporary exhibits are open Jan. 15-19.

A full list of Atlanta Market Resources can be found online at www.atlantamarket.com.

Dallas Total Home & Gift Market plans expansion for Winter 2025 event The Dallas Total Home & Gift Market Jan. 8-14 will debut countless new products inside permanent showrooms in three buildings, plus four neighborhoods of temporary booths open only during the Winter 2025 event. The market will include a full schedule of events for the retail and design community, with tours, seminars, presentations and networking opportunities to deepen knowledge and create a shared community among attendees.

Several showrooms are new and expanding for the Winter event. In the Trade Mart, multi-line gift agency Patrick & Co. (TM 2927 / 2727 / 2741) is expanding and will include more than a dozen new brands. Olivia Riegel (TM 2618) is also relocating and expanding. Dallas Market Center is also welcoming a few new Trade Mart showrooms, including Christian Art Gifts (TM 1400), wrapping and ribbon from LaRibbons and Crafts (TM 2634) and lifestyle brand Laura Park Designs / Prince of Scots (TM 1420).

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The Temps at Total Home & Gift Market will include remerchandised destinations, new exhibitors and special promotions in the discovery zone for new products that could help retailers stand out.

The World Trade Center’s 11th floor is the new destination for apparel, accessories and jewelry, plus a curated design collection called Boutique featuring better apparel and design-oriented fashion accessories. The 12th floor of the World Trade Center will be the largest presentation of products for gift, gourmet, handmade, home accents and seasonal items.

Dallas Market Center says many multi-location retailers and buying groups are expected to come to the Winter 2025 Total Home & Gift Market. Some buying groups attending include ASTRA, Boutique Hub Summit, Branches Hospital Gift Shops, Learning Express, MAI, Purchasing Power Plus and Southwest Buying Group.

Attendees can also benefit from networking and education at the Winter 2025 event. The Speaking of Retail sessions will take place Wednesday through Friday at noon in the Textile Salon, IHDC 2F215. The sessions will explore topics such as navigating family dynamics in retail businesses, engaging customers with visual storytelling and delving into brick-and-mortar storefronts. www.seasideretailer.com

R E TAI L E R R E F L E C T I O N S

You can’t grow your retail store without systems and processes that will support that growth.

Regularly evaluate vendor performance based on your sell-through rate. Then implement clearance strategies to move old inventory.

TEAM SYSTEMS

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hat is the No. 1 indicator of consistent growth? It’s retail systems. You can’t grow your retail store without systems and processes that will support that growth.

Let’s dive into how to build effective retail systems in the four most important areas.

adjust prices based on market trends and cost changes.

Balance expenses with sales and monitor costs to maintain profitability. Aim for an average initial markup of 55-60%.

Manage your cash flow to reduce stress during slow periods. Lastly, maintain cash reserves to ensure you can handle financial surprises.

MARKETING SYSTEMS

FINANCIAL SYSTEMS

INVENTORY SYSTEMS

I know this sounds like a lot, but you don’t need to build all these systems at once. Focus on one area at a time, starting with financial systems to ensure you maximize your efforts and the dollars you keep in your store. If you feel lost on how to create these systems, reach out!

The foundation of a successful retail business is in having solid financial systems. Retailers need to ensure their products are priced to cover costs and generate profit.

Regularly review and

Effective inventory management is crucial for maximizing sales and minimizing waste. I suggest using an inventory management system that can track stock levels, sales and reorder points. Also analyze sales data to balance your inventory levels.

Your marketing systems should attract and retain customers. Clearly define your target audience to tailor your marketing efforts. Then create a comprehensive marketing plan that includes online and offline strategies.

It’s also a good idea to develop a content calendar to schedule and organize your marketing activities.

CATHY DONOVAN WAGNER guides retailers to grow their sales so they can pay themselves and their staff. Watch how here: www.retailmavens.com/increasesales.

86 SEASIDE RETAILER JANUARY-FEBRUARY 2025

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© ADOBE STOCK | WORAWUT

FOUR SYSTEMS FOR GROWTH

Develop good systems to hire, train and optimize your team effectively.

Create clear job descriptions to attract the right candidates and have a structured interview process to evaluate candidates thoroughly.

Then implement an onboarding program to train new hires efficiently.

Once hired, provide employees with ongoing training to improve skills and keep the team updated on the latest trends and practices.

AD INDEX

A.T. Storrs Ltd. – www.atstorrs.com.......................................37 American Gift Corp. – www.agiftcorp.com.......................... 65 ASD Marketweek – www.asdonline.com............................ 85 Atlanta Market – www.atlantamarket.com.........................81 Bali Queen – www.baliqueen.com........................................ 43 Bamboo Source Tropical Decor – www.bambootropicaldecor.com..................................... 29 Bamboo Trading Co. – www.bambootradingcompany.com............................... 38 BB Candles – www.bbcandles.com.......................................27 Butler Hill & Co – www.butlerhill.net.................................. 64 Call For The Wild – www.forwild.com....................................31 Cape Shore – www.cape-shore.com.......................................5 Capsmith Inc. – www.capsmith.com...............................40-41 Country Home Creations – www.chcdips.com...................61 Dune Jewelry & Co. – www.dunejewelry.com.....................73 Fancy That Gift & Decor – www.fancythatgift.com........... 69 Fiesta Toy – www.fiestatoy.com................................................3 First & Main – www.firstandmain.com................................. 59 GarmentGear – www.garmentgear.com.............................. 45 Gift for Life – www.giftforlife.org...........................................75 Home Malone – www.homemalonenola.com.....................21 HS Seashells – www.hsseashells.com....................................7 Impulse Souvenirs – www.impulsesouvenirs.com...........91 Inis the Energy of the Sea – www.inisfragrance.com...... 25 Jackie Gallagher Designs – www.jackiegallagherdesigns.com................................... 66 JD Yeatts/Chesapeake Bay – www.jdyeatts.com...............57 Joseph K. Coastal – www.josephk.com................................ 36 Kahuna Outfitters – www.kahunaoutfitters.com............. 58 Kurt S. Adler – www.kurtadler.com.......................................13 Las Vegas Market – www.lasvegasmarket.com................. 83 LaserGifts – www.lasergifts.com........................................... 63 Lighthouse Keeper’s Pantry – www.lighthousekeeperspantry.com...............................72 Living in Glass Houses – www.livinginglasshouses.com..........................................12

Mill Wood Art – www.millwoodartwholesale.com........... 68 Nau-T-Girl Jewelry – www.nau-t-girl.com........................... 50 Ocean Jewelry – www.oceanjewelrystore.com...................47 Philadelphia Gift Show – www.philadelphiagiftshow.com.......................................79 Pink Pineapple Shop – www.pinkpineapplewholesale.com............................... 46 Powder Pouch – www.powderpouch.com.......................... 55 Providence Silver Company – www.providencewholesalejewelry.com........................ 60 Retail Mavens – www.retailmavens.com.............................74 Retail Rehab – www.retail-rehab.com..................................87 RGU Group – www.thergugroup.com................................... 35 Savvy Shopkeeper – www.savvyshopkeeper.com............77 Seaside Retailer – www.seasideretailer.com............... 17, 71 Shell Yeah by Jaks LLC – www.shellyeahbyjaks.com................................................ 60 ShipShapeStyles – www.shipshapestyles.com.................72 Simply Southern – www.simplysouthernwholesale.com............................. 53 Souvenirs, Gifts & Novelties – www.sgnmag.com........... 89 Stonington Designs – www.stoningtondesigns.com........23 The Beach and Back – www.thebeachandback.com ........................................... 48 The Cottonseed Marketplace – www.cottonseedmarketplace.com................................. 64 The Petting Zoo – www.pettingzooplush.com...................15 Town Pride – www.townpride.com..........................................2 TownWear – www.mytownwear.com.................................... 49 True Ocean LLC – www.trueoceanproducts.com...............51 Turtle Tracks Family – www.turtletracksfamily.com.........12 Wyx Brands – www.slipelm.com............................................. 9 Wild Republic – www.wildrepublic.com.............................. 92 Wood Chart Wholesale – www.greatcoastwholesale.com.................................. 18-19 Xplorer Maps – www.xplorermaps.com............................... 11 Zizo USA Inc. – www.zizousa.com...........................................67

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S TAR F I S H AWAR D

Winner: The Margaritaville Store Location: Kissimmee, FL Manager: William Hill

Fins up for kids

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STORY BY KRISTEN HAMPSHIRE

hile guests nosh on Cheeseburgers in Paradise and lounge by the pool with Boat Drinks, a stop into The Margaritaville Store offers an opportunity to shop for gifts — and to Give Kids The World.

GKTW is a whimsical nonprofit resort in Kissimmee, Florida, that treats critically ill children and their families to free weeklong vacations at a storybook-themed wonderland.

And it’s is part of Margaritaville’s Singing for Change initiative.

At The Margaritaville Store, there are many ways for guests to support the nonprofit. Most recently, the store rolled out keepsake pins, designed in conjunction with vendor Impulse Souvenirs and GKTW. Retail Store Manager William Hill says the collectibles are a token of gratitude for giving to GKTW and a valuable conversation starter among resort guests.

SPONSORED BY:

Associates also wear the pins on their name tag lanyards, explaining the cause and growing awareness.

“Margaritaville is all about creating and delivering fun and escapism, which is what GKTW does every

Noise that benefit GKTW, along with its Coconuts of Hope campaign.

“For a dollar donation, guests fill out a paper coconut and hang it on the palm tree in front of our store,” explains Hill.

“During the course of one or two months, we can house one wish family at Give Kids The World Village just by customers rounding up.” — WILLIAM HILL day for wish families who visit, so it has been a natural partnership from the start,” adds Amanda Sykes, head of Margaritaville Cares.

SINGING FOR CHANGE

The Margaritaville Store and the resort’s portfolio of locations by parent company Davidson Hospitality Group is a longtime GKTW partner.

The store regularly rolls out what the company calls Singing for Change give-back opportunities to support the cause. Those include offering T-shirts that read Quietly Making

Also, the store’s Breakfast with Santa event includes speakers from GKTW, and guests can buy a toy in the store to donate, along with paying $5 for gift wrapping.

Plus, Rounding Up for Change to support GKTW at the register generates funds. Hill says, “During the course of one or two months, we can house one wish family at Give Kids The World Village just by customers rounding up.”

Sykes adds, “The resort’s support of GKTW makes waves of positive impact.”

Starfish Awards recognize retail stores in our industry that are making a difference through charitable donations and efforts. Is your store worthy of an award? We’d love to hear from you! Complete an entry form at www.seasideretailer.com/starfish-award.

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