Sea turtle, lighthouse and seashell product ideas.
EVENTS CALENDAR
Make plans to attend these future industry events.
EVENTS COVERAGE
Coverage from past and upcoming industry shows.
PRODUCT SHOWCASE
Fresh merchandise ideas for your seaside store.
RETAILER REFLECTIONS
Get your operating expenses under control.
AD INDEX
Easily locate an advertiser’s ad and website.
Cover Story: Camp is calling................................................ 24 At Camp Hilton Head, customers can take Hilton Head home.
Style Trend: You name it....................................................... 34
COASTAL CONNECTIONS
TOPIC: CONSERVATION RETAIL
Karen Beasley Sea Turtle Rescue: Surf City, NC ........... 58
Hobe Sound Nature Center: Hobe Sound, FL 62 Texas State Aquarium: Corpus Christi, TX ......................66
Name-dropped and custom products create unique gifts. Product Focus: Put the fun in the sun................................. 48 Make beach vacations more enjoyable with kids’ products..
Starfish Award: Giftsby gives back ...................................... 82 Giving back is a year-round focus at the Great Giftsby.
“As we turn the page on 2024 and start the chapter on a new year, we hope to give you the tools to make 2025 your best year yet!”
Retailer resilience
Everyone loves the beauty of the coast, the ocean breezes and the sun and sand. As a seaside retailer, you love it so much, you even decided to set up shop near the shore. But with this beautiful backdrop also comes weather events that can often be catastrophic.
For retailers and wholesalers in Florida, this hurricane season was particularly difficult. Within a week in late September and early October not just one but two hurricanes made landfall, causing flooding and wind damage to residences and businesses. Other parts of the Southeast were also pummeled with rain and flooding. The loss of life, the catastrophic damage and loss of power for days or weeks took a toll on many.
Our hearts go out to every one of you who had to go through such a terrible event. I know some stores in Florida had just reopened from Hurricane Ian just two years ago and now this experience has created even more setbacks.
It is at times like this when things can seem hopeless, but I assure you things will get better. It may be hard to see the light at the end of the tunnel, but you will come out on the other side, stronger and more resilient than you ever thought possible.
Seaside Retailer is donating a portion of proceeds from the November/December issue to Heart on Main Street’s Disaster Relief Fund. We are also offering a can’t-miss session, “Coming out of the Storm” at the February 2025 Coastal Connections Conference.
It is our mission at Seaside Retailer to create opportunities for coastal retailers by providing information on trends, business advice, ideas and access to relevant wholesalers. As we turn the page on 2024 and start the chapter on a new year, we hope to give you the tools to make 2025 your best year yet!
Correction: In the article “All Paws on Deck,” which appeared in the September/October 2024 issue, the photography credit was listed incorrectly. The photos should have been credited to John Eric Dove. We apologize for the error.
Published six times a year by: Breakwall Publishing LLC 3593 Medina Rd. #117, Medina, OH 44256 800-705-6833
Entire contents copyright 2024 Breakwall Publishing LLC. All rights reserved. Materials in this publication may not be reproduced without written permission from the publisher.
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Seaside Retailer
q MAKING WAVES
ReFresh Beach Shop debuts as new shop in Caseville, Michigan
ReFresh Beach Shop debuted this summer as a new beach-themed gift and frozen yogurt shop near Lake Huron shores in Caseville, Michigan. The family-owned shop opened Memorial Day weekend.
ReFresh Beach Shop is full of merchandise to help visitors and locals alike make memories when they’re in Caseville, including T-shirts, hoodies, swimsuits and other small souvenirs. The shop even offers a self-serve frozen yogurt bar.
“We’re not just providing beach things — we’re creating memories,” says Owner Lane Walker. “Our goal is the same: to provide lifelong memories for families.”
Lake-themed gift shop moves in Corning, New York
A lake-themed retailer now has a bigger home in Corning, New York.
Marie Blouin opened Eleven Lakes Market two years ago, selling her handmade gifts and local merchandise in a consignment shop in Corning. This September, the retailer moved to a larger storefront at 38 W. Market Street in Corning to expand its gift offerings.
Blouin says the new space has allowed her to do wholesale and retail business all in one spot, as well as offer crafting classes with local makers. She shares, “It’s great to have everything under one roof.”
Florida retailers continue to rebuild from hurricanes
Across Florida, some seaside retailers have been in the process of rebuilding and cleaning up in the aftermath of Hurricanes Helene and Milton. Hurricane Helene made landfall Sept. 26 in northwestern Florida as a Category 4 storm, with high winds and heavy rains. Then less than a week later, Hurricane Milton made landfall along Florida’s western coast with high winds and storm surges.
Some seaside retailers that were hit by both Helene and Milton share that they are in the process of rebuilding as of mid-October.
In Boca Grande, Florida, Aqua Boutique flooded due to Hurricanes Helene and Milton and is now in the rebuilding process.
“As most of you know, we took on water and were closed for a year with Hurricane Ian,” the coastal retailer shared on its Instagram. “Not even a whole year back into our location we flooded with Hurricane Helene and then a week later Hurricane Milton, but this time we lost everything, 4 feet or more of water in the store.”
The owner’s sister started a GoFundMe to help the retailer rebuild.
Sun Coast Surf Shop in Treasure Island, Florida, is also in the rebuilding process. Store Buyer Olivia Tiannoi says the storefront experienced some minor damage from Hurricane Milton. But, she adds, the community has been hit hard in the aftermath of the storms.
“Physically we’re doing good, but our community is in no place to spend money at the shop,” she says. “Tourism the rest of this year and even next will take a hit. We’ve had to cut down on our employees’ hours.”
With the community hurting, Tiannoi says Sun Coast Surf Shop has found some unique ways to give back to people in need.
Following Hurricane Helene, the retailer set up a rack of clothes on its porch for anyone in need as well as waters and packs of lunch. Tiannoi adds that the shop is donating 10% of sales for the next two months to Reach St. Pete, a local nonprofit.
“I really wanted to give to a nonprofit focused on our local community,” she says. “We’re trying to do what we can to help everyone around here.”
Other coastal retailers are also doing what they can to help other businesses and individuals in need after the storms this past month.
Diana Bennett, general manager at Ocean Magic Surf Shop in Jupiter, Florida, says the storefront only had to close down on the days Hurricanes Helene and Milton made landfall and were able to get back to business quickly. But she notes that not all businesses have been that lucky.
To give back to others, Bennett says the surf shop hosted a donation drive outside its storefront Oct. 12 in partnership with Out the Back, a surf apparel company, to collect supplies for people in need on Florida’s west coast.
The Coast Guard Gulf Strike Team and partner agencies conducted searches around Florida in the aftermath of Hurricane Helene.
SSA Group named corporate member of the Aquarium Conservation Partnership
SSA Group, which partners with many cultural attractions across the U.S., has been named the first corporate member of the Aquarium Conservation Partnership.
The ACP is a coalition of Association of Zoos & Aquarium-accredited locations. The partnership wants to improve ocean health through programs that reduce plastic waste, protect marine wildlife, and promote sustainability.
The partnership exemplifies SSA Group’s commitment to making a positive environmental impact, according to ACP. By being present in nearly 100 zoos and aquariums, SSA Group’s collective power is influencing manufacturers and suppliers globally to make positive change.
4Ocean partners with Loggerhead Marinelife Center
A shared dedication to protecting marine life prompted a partnership between 4Ocean and the Loggerhead Marinelife Center, located in Juno Beach, Florida.
“Understanding that sea turtles are essential to ocean health and often suffer from plastic pollution, we saw an opportunity to collaborate on a project that could significantly benefit both organizations’ goals,” says Josh Liberman, creative director, 4Ocean.
The initiative launched with a Sea Turtle Rescue bracelet. Proceeds will fund the removal of 5 pounds of plastic and trash from the ocean, rivers and coastlines while also supporting Loggerhead’s turtle rehabilitation efforts. Additionally, $2 from every sale will be donated directly to the center.
The limited edition bracelet’s braided design features a stainless steel center sea turtle charm that is handcrafted by local 4Ocean Bali artisans. The cord contains plastic collected by 4Ocean. GreenCircle has certified 100% recycled stainless steel charms, 95% post-consumer recycled glass beads (silica added for strength and durability), and 96% (post-consumer) recycled content cord.
Rob Wheeler of Wheeler Manufacturing passes away
Rob Wheeler of Wheeler Manufacturing passed away on Aug. 8 after a long and hard-fought battle with cancer.
The son of company founders, R.B. and Fran Wheeler, Rob joined the family business in 1978. Under his leadership, the company grew to more than 120 employees and became the largest U.S. manufacturer of jewelry in the travel and tourism industry.
“Even in retirement he continued to care greatly about the business and the industry,” says Ken Wilson, president of Wheeler Manufacturing. “However, he’s so much more than just his work accomplishments — Rob was a mentor to many and friend to all. He is greatly missed.”
Coastal Connections Conference includes buying opportunities
Attendees of the Coastal Connections Conference, Feb. 11-12 at the Margaritaville Resort Orlando will have the opportunity to explore new product offerings and meet with leading beach, coastal and nautical wholesalers.
In addition to seven highly relevant educational sessions, the event includes The Boardwalk Sip & Shop on Tuesday evening, from 6-7 p.m., and The Boardwalk main event Wednesday, Feb. 12 from 9-11 a.m.
The Boardwalk will feature over 30 vendors. Attendees can explore new products and get to know some of the industry’s hottest brands in this exclusive buying experience.
“We are excited to bring back the Boardwalk portion of the Coastal Connections Conference,” says Kristin Ely, conference director. “After a busy trade show season, this intimate setting offers a great way to unwind while also developing meaningful vendor relationships.”
Joey Catrambone of Bags by Bruno was a vendor at the previous two events. He likes the event’s combination of education and buying. “You learn a bit and have fun along the way, so it feels like work and vacation at the same time.”
Learn more about pricing, educational sessions and the perks of attending by visiting www.coastal connectionsconference.com.
Aim to make your holiday decor fun and complementary to your products rather than overwhelming.
BY MICHAEL HALE
Creating coastal Christmas vibes
For traditional retailers, the holiday season is all about maximizing sales during this prime shopping period. The same is true for seaside retailers, who may experience a surge in visitors over the holiday break.
While many stores opt for classic holiday decor, I prefer a more coastal twist for seaside clients. Considering the wide range of holidays celebrated during the late November through December season, I find that less traditional decor often feels more inclusive.
For those who want to decorate for the holidays, here are a few tips for creating festive decor that steps outside the typical red-and-green palette.
COASTAL HOLIDAY STYLES
Michael Hale, CEO of Retail Rehab, transforms retail spaces and helps drive up profits.
michael@retail-rehab.com www.retail-rehab.com
Tropical retailers can still have twinklelit trees, wreaths and garland, but add in some beachy elements. Seashells, treasure chests, glass buoys, fish, palm trees or surfboards make great coastal-themed additions. Use burlap or natural fiber ribbons in neutral shades like tan, gold or brown.
For nautical retailers, traditional twinkle-lit trees, wreaths and garland can still be part of the decor, but consider using red, white and blue ribbons, accented with silver or brass. Nautical icons like anchors, sailboats, Adirondack chairs, lobsters and crabs make excellent decorations.
FINAL FESTIVE TOUCHES
In the past, I’ve even decorated trees, wreaths and garland using plush animals, mugs, keychains and other items that are part of the store’s regular stock instead of typical ornaments.
You can still create a festive vibe without going all out on your decorations. Simple touches like table runners and gift ribbons can go a long way. Wrap a few of your existing products with ribbons and bows, place them on a table runner, and you’ve got an instant holiday display.
Aim to make your holiday decor fun and complementary to your products rather than overwhelming. Leave the elaborate and costly installations to the big department stores.
AI can provide two things at the top of your customers’ want list: convenience and personalization.
BY TOM BORG
Leverage technology for better customer service
If you are looking for a way to attract and keep good customers in today’s competitive gift shop environment, read on. Today, artificial intelligence technology is playing an increasingly important role in transforming how gift shops engage with customers. AI can provide two things at the top of your customers’ want list: convenience and personalization. Let’s look at how your gift shop can leverage technology to improve customer service.
USING CHATBOTS
Tom Borg is a retail consultant, speaker and author of “True Small Business Brilliance.” Contact him at: 734-404-5909 tom@tomborg.com www.tomborgconsulting.com
A chatbot is a software application designed to simulate human conversation and interact with users through text or voice. By using AI to respond to customer inquiries in real-time, chatbots can handle a wide range of tasks such as answering frequently asked questions, providing product information, and guiding shoppers toward the perfect item at your gift shop.
ONLINE ORDERING SYSTEMS
Offering an online ordering system is increasingly important in today’s retail
landscape, where convenience is a top priority for customers. For a gift shop, integrating an online ordering system with the physical store’s inventory ensures a seamless experience where customers can check product availability in real-time. Gift shops can offer options like click-and-collect or home delivery, allowing shoppers to choose what’s most convenient for them.
AUTOMATION TOOLS
Social media and email are important channels for customer engagement, and automation tools can make these platforms more effective. Gift shops can use social media management tools to schedule posts, respond to customer queries, and promote special offers in real-time. Email automation can be used to send personalized offers, birthday reminders or event invitations, keeping customers engaged and driving repeat business. If you are not doing so already, consider investing in these three technologies. These technologies can be the key to staying competitive in an increasingly digital world.
Inspirational customized gifts done exceptionally well
Uniquely designed gifts that reflect the spirit and vibe of your location are what customers are after. Finding a wholesale partner who can deliver affordable, artistically crafted, customized products with low minimums may sound as mythical as the lore of mermaids, but with Lifeforce Glass you can have it all.
“We focus on creating items that resonate emotionally with recipients, making them ideal for meaningful gifting occasions,” says Josh Puyear, a longtime sales rep for Lifeforce Glass, a woman-owned Massachusetts-based company.
“Additionally, we offer high margins and low order quantities, making it easier for retailers to manage inventory while maximizing profitability. This combination allows retailers to cater to their customers effectively without the burden of excessive upfront costs,” he adds.
PLENTY OF CUSTOM OPTIONS
Lifeforce Glass offers a diverse range of products, including glass stones, slate coasters, wooden postcards, acrylic bookmarks and more — all designed to serve
as meaningful gifts. The varied collection features inspirational quotes, custom name-drop designs, and unique decorative pieces.
From positivity messages to fun beach slogans and sea life designs, Lifeforce Glass is ready to put your special design on its frosted glass mermaid stones for customers to carry or display. These stones are also offered as magnets and available in many colors and finishes.
Each order of 100 can feature eight to 12 different designs. They come with a beautiful wicker basket for displaying the stones and a header card describing them.
AN EASY CHOICE
Puyear focuses on building relationships with retail clients and helping them find or create the perfect inspirational gifts to meet their customers’ needs.
“With
high profit margins, low minimum order quantities, and orders shipping within three to four business days, partnering with us allows retailers to confidently stock unique, inspirational gifts without the risk of overcommitting.”
— JOSH PUYEAR
“With high profit margins, low minimum order quantities, and orders shipping within 3 to 4 business days, partnering with us allows retailers to confidently stock unique, inspirational gifts without the risk of overcommitting,” he says.
Lifeforce Glass is also committed to sustainability and responsible sourcing, which is increasingly important to consumers.
“Our focus on eco-friendly materials aligns with modern consumer values, making our products not just gifts, but also thoughtful choices,” adds Puyear. •
CALL: (800) 828-3870
EMAIL: info@lifeforceglass.com
VISIT: www.lifeforceglass.com
Beautifully crafted slate coasters can be designed to suit any style.
Messages appearing on alluring frosted glass stones can be tailored to any theme.
Turtle-y awesome finds
The love of sea turtles translates into many different forms.
1. Salt n Rays: Shelbie UPF 50 towel, www.saltnrays.com; 2. Beachcombers Coastal Life: Blue and multi-color turtle glass figure, www.cnfei.com; 3. Doodle Pants: Sea turtle 3D backpack hoodie, www.doodlepants.com; 4. Donna Elias Studios LLC: Three turtles 15-inch-by-33-inch canvas, www.donnaelias.com; 5. Make Scents: Coconut-scented turtle air freshener, makescents.co; 6. SS Handcrafted Arts LLC: Marble 2-inch turtles, www.sshandart.com; 7. Little Box Guy: Shell Shaka sticker, www.littleboxguy.com; 8. Wild Delights: Sea turtle paint can soy candle, www.yourwilddelight.com; 9. Ocean Jewelry: Turtle anklet embellished with aqua crystals, www.oceanjewelrystore.com.
Lighting the way
Lighthouses add a beacon of light to decor and accessories.
1. Ganz: Sea glass lighthouse wind chime, www.ganz.com; 2. Bamboo Trading Company: Lighthouse club bag with seashell decor, www.bambootradingcompany.com; 3. 25 Sweetpeas: St. Augustine, Florida, lighthouse greeting card, www.25sweetpeas.com; 4. ShipShapeStyles: Sea glass bangles, www.shipshapestyles.com; 5. Lantern Press: Montauk Point, New York, lighthouse coaster, www.wholesale.lanternpress.com; 6. Freshwater Curated Goods: Lighthouse icon keychain, www.shopfreshwater.com/pages/ wholesale; 7. Sea Bags Maine: Blue lighthouse beacon pillow, www.seabags.com; 8. Outpatch: The Way Life Should Be lighthouse patch, www.outpatch.org; 9. Beaver Dam Woodworks: Cape Hatteras wooden lighthouse, www.beaverdamwoodworks.com.
Something to Shell-ebrate
Seashells are a popular way to capture the love of all things coastal.
1. CoTa Global: Oceanic photo frame, www.cotaglobal.com; 2. Fancy That Gift & Decor: Fish on a base, www.fancythatgift.com;
Camp Hilton Head Vice President of Operations Alex Brown has been with the company since 1990. The 500-square-foot flagship store is full of name-drop shirts, jewelry, beach reads and more. PHOTOS: CAITLIN RYAN
Across Hilton Head Island, Camp Hilton Head invites visitors to take Hilton Head home with them.
Campcalling is
Vacationers don’t traditionally “camp” when they visit Hilton Head Island, but the camping motif has worked well for Camp Hilton Head, a gift and souvenir business on the island.
In the 1980s, Camp Hilton Head Owner James Bradshaw was a real estate developer working alongside Hilton Head Island’s Charles Fraser to turn the island into a popular resort community. The Harbour Town Lighthouse is a picturesque spot on the island’s southwest tip, and Bradshaw recognized that the location would be the perfect spot to open a gift shop for people looking to buy mementos at the end of their vacations.
Bradshaw wanted the spot to stand out — he envisioned a hut with wraparound screens full of unique souvenirs that tourists could take home.
“He wanted to do something a little different and open a shop with a camping feel to it,” explains Camp Hilton Head Vice President of Operations Alex Brown.
Camp Hilton Head opened its flagship store in a 500-square-foot covered gazebo just steps away from the Harbour Town Lighthouse in 1981.
The small shop reminds guests of time at summer camp. When the shop debuted, employees even dressed up like camp counselors to play along with the theme.
The seaside retailer’s employees no longer dress up like camp counselors, but Brown notes that it has kept its welcoming atmosphere and always sticks true to its motto of “Take Hilton Head Home with You.”
“We’re still offering up that quality customer service,” he says. “We try to have a warm, welcoming environment when folks are coming into our stores, complete with beachy music. It’s a good vibe.”
“We try to have a warm, welcoming environment when folks are coming into our stores, complete with beachy music. It’s a good vibe.”
— ALEX BROWN
MEMORABLE MERCHANDISE
Since opening its flagship store in 1981, Camp Hilton Head has expanded its presence in the area to make sure visitors can find them in just about any corner of the island. The retailer has two gazebo-shaped shops by the Harbour Town Lighthouse as well as one shop on the island’s Coligny Plaza shopping center. Two shops called
STORY BY MEGAN SMALLEY
FUN FACT!
In addition to managing day-to-day operations for Camp Hilton Head, Alex Brown stays busy overseeing operations across town as he’s the Ward 1 Council Member for Hilton Head Island. He was elected to town council in 2020 and previously chaired the town’s planning commission and served on the town’s vision project management team.
Hilton Head Shirt Company at Hilton Head’s Fresh Market Shoppes and Tanger 2 Outlets in Bluffton, South Carolina, are also operated by the retailer.
Although the souvenir industry on Hilton Head Island can be competitive, Brown says Camp Hilton Head tries to stand out from the noise by offering long-lasting merchandise at each of its locations.
“We tend to see people returning to our shops wearing apparel they bought from us several years ago,” says Brown. “That’s true to our motto, ‘Take Hilton Head Home with You.’ The good thing about our stuff is you can take it home and keep it for a while.”
Brown says the retailer carries gifts and souvenirs that will appeal to people of all ages and demographics.
“We have occasions where we’ve got grandparents, parents and the kids all coming in, and our buying department does a good job offering up styles
where generationally everyone can get something for a nice family photo,” Brown shares.
Camp Hilton Head Buyer Jill Griffith says she tries to find vendors that offer high-quality merchandise. She
something at Harbour Town that they forgot to pick up. We want to make sure we have it for them wherever they are on the island.”
POPULAR PICKS
Customers enjoy Camp Hilton Head for the souvenir apparel selection as well as a variety of other collectibles, such as coffee mugs, magnets, keychains, caps, picture frames and more. Many souvenirs feature the Hilton Head Island name drop along with popular icons on the island, such as the Harbour Town Lighthouse.
“All of our stores carry the same merchandise so that we are consistent. We want to make sure we have it for them wherever they are on the island.” — JILL GRIFFITH
adds that some vendors are exclusive to Camp Hilton Head and Hilton Head Shirt Company.
Griffith says the retailer makes sure products come in a range of price points so that any vacationer can pick out the perfect gift or souvenir as well.
“All of our stores carry the same merchandise so that we are consistent,” she says. “Very frequently when our customers are visiting the area, they’ll be in Harbour Town one day and Coligny Plaza the next. They may have seen
Souvenir magnets are a top seller at each of the locations, as well as namedropped ornaments. But Griffith notes that name-dropped apparel tends to be the bestseller across the board.
“We sell tens of thousands of T-shirts every year,” she says, noting that simplistic Hilton Head Island name-dropped shirts do best. “Generally speaking, the simpler the better. A simple collegiate-looking arch design works for the apparel with simple black lettering.”
There is a souvenir for everyone at Camp Hilton Head, including shirts, plush, bibs, mugs, shot glasses and more.
CAMP HILTON HEAD TREND TIPS
1
Customers love buying souvenir apparel from Camp Hilton Head. Buyer Jill Griffith says simple T-shirt or sweatshirt designs sell the best, featuring the Hilton Head Island name drop in an arch design.
2
Oversized hoodies are a big hit with customers at Camp Hilton Head, especially among the youth.
3
Crop tops are still popular with young women and teens. Consider selling modest, boxy-style crop tops for preteens that the girls will love and parents will appreciate.
She adds that bright graphics on T-shirts and sweatshirts appeal to younger boys coming in the shops — think shark- and pirate-themed shirts. People also seem to love oversized sweatshirts. She says young women will come in and ask for sweatshirts that are several sizes too big for them.
“Look at your numbers — your numbers don’t lie,” she says. “I may not personally like a design, but I’ll buy it if I know it’s going to appeal to a certain type of customer.”
BUILDING THE FAMILY
The retailer carries apparel styles that appeal to all ages, although styles evolve over time depending on fashion trends each year and season.
“One of the things that has been very popular with our younger customers lately are crop tops, and we’ve even brought them in for girls as well,” says Griffith. “The ones for the girls are a modest, boxy crop. I’ve gotten some positive feedback from parents and grandparents who appreciate the modest crop tops so the girls look both stylish and age appropriate.”
Although crop tops and oversized hoodies are trending today, Griffith says these preferences may change. She shares that she is always trying to listen to customers and gain insights from store managers to make sure she buys trending merchandise for the stores each season.
“Listen to your customers,” she advises. “When I’m in stores, I’m eavesdropping on conversations. If I hear a customer say something, I’ll talk to them about it and ask, ‘What do you like about this?’”
Digging into retail inventory data also helps Griffith keep a pulse on what to buy for the stores each season.
In addition to taking care of customers and ensuring quality merchandise, Camp Hilton Head looks out for its employees. Brown can attest to that — the vice president of operations has been with the company ever since he was a teenager in 1990.
“I was sweeping floors in our warehouse, doing other duties like that,” he shares. “Now I’m the vice president of operations. One of the things we really pride ourselves on is promoting from within, really operating as more of a family-operated business than anything else.”
The seaside retailer has about 15 full-time employees year-round, but Brown notes that the team grows to
Cropped shirts as well as oversized hoodies all bearing the Hilton Head name drop are popular at Camp Hilton Head.
Customers can check out Hilton Head-themed reads, name-dropped hats and even name-drop plush at Camp Hilton Head.
“We could argue that merchandise is the most important thing. But I always argue that our people are our biggest asset.” — ALEX BROWN
around 50 employees for the busy April to Labor Day vacation season.
Finding and training new workers each season can be tough, but Brown says it’s of utmost importance.
“We could argue that merchandise is the most important thing. But I always argue that our people are our biggest asset,” he says.
To encourage team members, Camp Hilton Head often incentivizes them based on performance. Brown says the retailer has awarded employees with $25 gift cards for receiving a 5-star review, or he’s bought employees lunch for having the best-performing storefront in a given month.
Brown adds that watching employees grow their careers is particularly rewarding for him.
“What I enjoy most about Camp Hilton Head is we have the opportunity to grow people,” says Brown. “We tend to have folks that are hired here for their first job as a freshman in high school. They come back summer after summer. Then they ask for a letter of recommendation when they go start their career. That’s the most fulfilling part for me — the growth of people.”
Employees also enjoy the retailer’s close-knit work environment.
“I love the family atmosphere, the collaboration with my co-workers,” shares Griffith. “And, of course, we say this all the time but everybody who lives here thinks this is such a wonderful place to live. We have the added bonus of getting to meet people from all over the world every day.”
TownWear products are popular for their ability to be customized to a specific location.
Products that include a location name add must-have qualities to coastal gifts and souvenirs.
YOU NAME IT
It is difficult to walk into any shop in a major beach town without finding an assortment of products that bear the name of the town or nearby beaches. Seaside retailers have to make sure their selection of souvenirs with a location name are unique, well designed and well crafted to appeal to today’s shopper who has boundless choices for where they spend their souvenir dollars.
According to Greg Robitaille, founder and CEO of Xplorer Maps, Missoula, Montana, maker of handdrawn maps featured on a variety of products, “People are looking for more unique, original and custom products when they travel.”
Mark Gimbel, owner of the retail store Windjammer Emporium in Boothbay Harbor, Maine, can attest to this. He estimates 80% of his store is made up of name-dropped merchandise, including, ornaments, ship models, mugs, sweatshirts, T-shirts, salt/pepper shakers and shot glasses.
Gimbel does what he can to offer unique merchandise as he sees the importance of those efforts at the register.
“We do custom items with name dropping on them as a direct import in order to have unique items. This generally means two to three years of inventory, but it is worth the investment,” he says. He adds that he has tried to get some of his vendors with great looking
coastal items to offer name drop but not all of them will add it.
But luckily for Gimbel and other retailers looking to offer unique location-mentions on their merchandise, there are a number of wholesalers who do offer items that can be customized to a location.
At Xplorer Maps, for example, retailers can choose from note cards, magnets, coasters, playing cards, stickers, drinkware, tote bags, fleece blankets and more to feature its maps designed to “connect people and place.”
ALL ABOUT LOCATION
The Monda Company also does customized products that include location
STORY BY KRISTIN ELY
1. The Cottonseed Marketplace: Soul Care magnet with name drop, www.cottonseedmarketplace.com; 2. Beacon Design: Great Blue Heron keepsake ornament, www.beacondesign.com; 3. Xplorer Maps: Sanibel & Captiva islands tumbler, www.xplorermaps.com; 4. Joseph K & Co.: Santa and surfboard name-drop memory ornament, www.josephk.com; 5. Town Pride: Customized anchor icon sweater, www.townpride.com; 6. Impulse Souvenirs: UV-printed enamel custom magnets, www.impulsesouvenirs.com; 7. Cape Shore: Name-dropped shark emblem mug, www.cape-shore.com; 8. Mother Moose Gifts & Gear: Orca name-dropped magnet, www.mothermoosegifts.com; 9. Sincere Surroundings: No Place Like Sea Isle wooden sign, www.sinceresurroundings.com.
names. Kristyn Wuebbolt, founder of The Monda Company, describes the company’s popular Monda Pins as a “travel and collect pin concept.”
“We’ve designed pins for hundreds of major landmarks and cities around the world, for people to travel around the world and collect,” she explains. “To make it even more fun, the company has a mobile app, which collectors use to track their pins, discover new places and to find stores where they can grab their next pin.”
She adds that Monda is always keen to add new locations to its map. “While we create a lot of custom truly localized designs, we also offer an easy way to personalize our designs by swapping out the destination,” she adds. “For instance, our Meet Me in tote bag concept, consists of our 100% cotton premium tote bag, containing a catchy phrase ‘Meet me in’ whereby, you can easily swap out the location and coordinates printed on the bags.”
Eden Souvenirs can custom print any name drop or logo on most of its products, says co-founder Meyer Cohen. Anything with turtles tends to do well in coastal areas, he says, which is “usually magnets, keychains, shot glasses and mugs.”
Cohen foresees gradient fun and young colors “to be popping for this coming year, especially soft pastels.”
FOR EVERY PURPOSE
For Impulse Souvenirs, Kent, Washington, magnets reign supreme in the name drop and custom category. James Melley, national sales manager, says the company’s magnets featuring a UV print with soft enamel coating are a top seller. The company’s offerings also include keychains, bottle openers, patches, stickers, pins, caps, beanies, tote bags and T-shirts. All can feature unique designs including the location name.
He says, “Our customers regard Impulse Souvenirs as an end-to-end supplier, from custom art exclusive for their
Products from Monda, like these pins, can be customized to a specific location.
Customers consider Impulse Souvenirs as an end-to-end supplier for custom location-specific art.
location to recommendations for merchandising and quality products and on-time delivery.”
Ornaments, drinkware, magnets and mini dishes are among the many products offered by Cape Shore, Yarmouth, Maine, and adding the name drop is something Tara Merrill, marketing manager, recommends retailers do. “Adding a name drop elevates the product; it takes it from a pretty, well-designed item to a must-have souvenir,” she says. “In our experience, a product with a customization will always out-sell similar products which aren’t name dropped.”
Cape Shore has launched 167 new products for 2025 and some of the quick front runners are its picture frame ornaments, gingerbread ornaments, emblem mugs, snow globe magnets and tea towels.
“Our customers regard Impulse Souvenirs as an end-to-end supplier, from custom art exclusive for their location to recommendations for merchandising and quality products and on-time delivery.”
— JAMES MELLEY, IMPULSE SOUVENIRS
“We have seen a push for retro/vintage items such as snow globe magnets as well as sophisticated items with classic colors and clean lines such as our Emblem mugs,” she says.
NAME-DROPPING NOEL
Christmas-themed souvenirs are a great way to combine Santa and sandy locales. Honolulu-based Joseph K sells regionalized Christmas ornaments as souvenirs.
“We call them memory ornaments,” says Karen Sotomura, president, Joseph K. & Co. “Each place that is visited will be remembered every year during the family tree trimming time.”
Joseph K ornaments are designed to have destinations name-dropped or the names of the customers done by hand in stores as an added service.
Sotomura notes, “For 39 years we have been designing ornaments for the tourist/resort markets. We bring out wholesale and retail new designs twice a year. We always see regionalized ornaments sell the best.”
The biggest seller for The Cottonseed Marketplace, Tampa, Florida, is
Beacon Design’s popular banner name-drop collection allows retailers to personalize items with their unique text, creating memorable souvenirs for coastal visitors, according to Christine Duong, marketing associate.
“Our Blue Crab and Great Blue Heron name-drop keepsakes are top sellers for coastal retailers,” she says. “These items feature elegant designs capturing coastal essence with customization options.”
“For 39 years we have been designing ornaments for the tourist/resort markets. We bring out wholesale and retail new designs twice a year. We always see regionalized ornaments sell the best.” — KAREN SOTOMURA, JOSEPH K. & CO.
the Sandkeeper Christmas ornament. “They are designed to hold a very small amount of sand as a vacation keepsake that really connects the customer to a place and time,” explains Carrie Perkins, co-owner.
Until recently, The Cottonseed Marketplace had primarily focused on tropical climate themes, but new Sandkeeper ornaments that are tailored toward lakefront and northern coastal communities are in the works.
“We are very excited about the versatility of these keepsakes to adapt to specific locations,” says co-owner Joe Perkins.
Beacon Design is introducing new name-drop pieces for 2025. “This exciting lineup includes both reimagined classics and innovative new designs, offering retailers a fresh array of customizable options to captivate your coastal clientele,” says Duong.
Mother Moose Gifts and Gear offers original designs from Montana artisans in the form of ornaments, magnets, snow globes, bobbleheads, keychains, and bottle openers to name a few. Starting in 2025, a dozen sculpted ornaments of some of the most popular sea life animals will be available.
Locational customization can be available on a variety of products, including this mug (left) from Cape Shore and this wooden lighthouse magnet from The Cottonseed Marketplace.
“We love custom requests and bringing our customers’ designs to life,” say owners Scott and Kelcee Gurnsey.
TALK OF THE TOWN
TownWear has seen success with its range of products that are all about localization. Products include T-shirts, long sleeve tees, hoodies, crewneck sweatshirts and other apparel that range from newborn to adult.
“We also have baseball caps, cozy fleece blankets, decals, tote bags and postcards. There’s something for everyone,” says Jessica Medeiros, vice president and operating manager of the Mattapoisett, Massachusetts-based company. TownWear’s adult tees and hooded sweatshirts are its bestsellers.
“Our retailers love that they can completely customize their artwork to
showcase what is loved and cherished by their community,” adds Medeiros.
The company just released its cozy fleece beach blanket, which is gaining traction, according to Medeiros.
Town Pride offers one of the largest selections of name-drop products in one place — “everything from note pads to charcuterie boards, to knit sweaters, all made in the USA,” says Tamara Moran, president of the Yarmouth, Maine-based company.
“Our knit sweater collection is our top selling collection. Our retail partners tell us that our collection has tremendous sell through.”
Moran hints that Town Pride has many new styles and designs coming, “a few of the ones we are most excited about are our new custom icon cardigans and dog sweaters.”
It seems just about every gift and souvenir category is covered with name-drop and custom location options. If you can help your customers find that connection to the location they are seeking with your merchandise mix, they’ll show their appreciation with a purchase.
Town Pride offers a large selection of name-drop apparel.
STORY BY KRISTIN ELY
Help make kids’ trips to the beach more memorable and enjoyable with toys and games that enhance family beach vacations.
IN THE SUN fun PUT THE
Family beach vacations are about more than relaxation. When families head to their favorite coastal destination, the operative word is fun. Helping families enhance their enjoyment of the beach and remember it fondly for years to come is something seaside retailers can help foster.
Merchandise geared toward kids not only helps them ward off the boredom, but also aids in creating a lasting fondness for beach-related themes and
sea life conservation.
Brandon Wyngaard, director of marketing for Stephen Joseph Inc., says, “We’ve seen a growing trend in outdoor, screen-free play and that is especially true with water-based activities. Whether it’s at the river, lake, ocean, or pool/bathtime, our little ones love the water and that’s not changing anytime soon.”
Stephen Joseph sells a range of products that are great at the beach, lake or making bathtime an event. Its wide range of products include hats to towels, goggles and beach totes that
Wyngaard says help to spark joy in your children’s outside adventures.
“One of the key points that sets us apart from a lot of the other people in our market is our quality, our art and our thoughtful design. We try to always keep the little ones in mind when we are planning things out so that the product stays focused on their perceptions and entertainment,” he says. “Some of the best categories we see performing right now are our
The Petting Zoo’s collection of plush toys come in sea life varieties like a manatee that go hand-in-hand with beach fun.
1. Turtle Tracks Family: Dolphin Discovery storybook, part of the Turtle Tracks book series, www.turtletracksfamily.com; 2. First & Main: Realistic shark crafted from Shark Skin Suede, a proprietary blend of new and recycled materials, www.firstandmain.com; 3. Punchkins: Happy as a clam plush bag charm, www.punchkins.com; 4. The RGU Group: Manatee Color Me Plush, www.thergugroup.com; 5. Stuffed States USA: Maine Stuffed State, www.stuffedstatesusa.com; 6. Wild Republic: 11-piece earth-friendly Aquatic Collection toys, www.wildrepublic.com; 7. Wikki Stix: Sea Life Activity Pak, www.wikkistix.com; 8. Stephen Joseph: Shark swim goggles, www.stephenjosephgifts.com; 9. Madd Capp Games: Clownfish puzzle, www.maddcappgames.com.
hooded towels and our goggles. Both of these product types are made special by the little details and quality materials that assure a great experience for a long time to come.”
Stephen Joseph is expanding on all of its key coastal categories for the coming season with multiple new designs in its hooded towels, goggles, and beach totes. “It is going to be an exciting year,” Wyngaard notes.
POOLSIDE PLAY
At Dolphin Hat Games, products range from family card games and a corresponding kids’ book to plush game mittens and keychains.
“All of our games are easy to play, have a quick playing time and are family friendly. They are small and portable so they are perfect for family vacations,
spending time at a rental, or on-the-go fun,” says Jenna Schroeder, director of communications. “Our games are geared toward ages seven and up, but adults love to play them, too.”
Taco Cat Goat Cheese Pizza is the company’s most popular and most famous game, and its new version, Taco Cat Goat Cheese Pizza Poolside, is designed with the beach or pool in mind. “These cards are waterproof and come with a travel ring for beach/pool side gaming fun,” says Schroeder.
There’s also the graphic novel, Taco Cat Goat Cheese Pizza and the Case of the Missing Hat, which Schroeder says is perfect for a fun read by the pool, before bed or while traveling. “It will keep kids engaged and entertained when you need it most. Our plush character keychains are also popular
for Taco Cat fans for an easy and fun souvenir,” she adds.
PUZZLING PASTIMES
Puzzles are another way to pass the time beachside, and Madd Capp
The Taco Cat Goat Cheese Pizza game has a poolside edition and graphic novel.
Games offers several 100-piece puzzles for ages five-plus with coastal themes such as I AM Flamingo, Axolotl, Dolphin, Shark, Sea Turtle and Gator.
“Part of the appeal is they’re lifelike,” explains John Moran, principal
GETTING CREATIVE
Wikki Stix is a creative activity toy that is made of wax-infused yarn that can be used to twist, bend, play and create. From flat designs to 3D creativity, Wikki Stix President Kem Clark says
“Within this category, we have nearly the full ecosystem: lobsters, dolphins, sharks, a sea turtle — even a mythical sea Horsicorn.” — CONNOR ATKINS, THE RGU GROUP
and co-founder. “Our puzzle images are photo-realistic and as close to the real thing as you can get.”
The company is rolling out a new line of 24- and 48-piece puzzles for preschoolers in spring 2025, including a clownfish, orca and mermaid, along with some new titles for grown-ups like the 1,000-piece pirate.
Each puzzle comes with the Madd Capp Fun Facts booklet. On one side is a full puzzle image to use as a reference or hang as a poster. The flipside is full of cool information about the puzzle subject. Did you know, for instance, that sea turtle hatchlings take up to seven days to dig out of their nests? They wait until sunset to head to the ocean for their first swim.
there are over 30 items in the line for “hands-on fun.”
She describes Wikki Stix as clean, quiet and endlessly reusable. Several airlines even hand them out to kids on flights. “And, this is also why beach retailers love our line. All families who go to the beach on vacation also have to travel back home so a new travel product is very welcome.”
The Sea Life Activity Pak offers 12 play paks, each featuring an ocean-dwelling creature. They are presented in connect-the-dot form to complete with the Wikki Stix, and each individual play pak comes with eight Wikkies. Each sheet also offers educational information about that animal, and the flip side has lots of ideas and
activities for additional Wikki Stix play.
The RGU Group is also helping young vacationers find their artistic side. According to Connor Atkins, brand strategist and media representative for The RGU Group, “Kids absolutely love our Color Me Plush concept, which is our whimsical take on souvenir coloring books.”
The company’s “most seaworthy” Color Me Plush product is the newly released 13-inch Color Me Plush manatee, notes Atkins.
RGU’s various print-on-demand “semi-custom” products, which range in size from about 5 inches to about 9 inches are bestsellers with coastal retailers. Atkins says, “Within this category, we have nearly the full ecosystem: lobsters, dolphins, sharks, a sea turtle — even a mythical sea Horsicorn. They can all be printed with art from our namedrop library, or retailers’ own logo or branded art.”
He anticipates a growing demand for retail partners to continue creating their very own branded plushie Sea Life assortment for their retail stores. “Since most of our sea critters can be printed on demand and shipped in five days or less, they’re finding those are much better sellers than a plushie without a namedrop or a brand,” Atkins says.
Hooded towels like this shark towel from Stephen Joseph are trending with kids.
Sales from these adorable rescue plush benefit Clearwater Marine Research Institute.
Stacey McLaughlin, owner of Stuffed States, says the cute plush shaped like a particular state make memorable keepsake souvenirs kids will cherish long after their trip.
“These plushies spark nostalgia and remind families of treasured beach
SHARING A LAUGH
With both coastal themes and family friendly jokes, Punchkins plush draws attention and laughter, and there’s a style for just about any seaside retailer.
“Coastal retailers are all over the map (pun intended) when it comes
“A lot of our boardwalk retailers love our sassier styles like our plush dumpster fire, ‘Hot Mess,’ S’mores or our ‘Fries Before Guys’ plush French fries.” — DANTE TRASATTI, PUNCHKINS
vacations, time well spent in a beautiful place. Retailers love our Stuffed States because they offer strong regional appeal, making them ideal souvenirs.”
They’re also educational. Each plush is shaped like the state it represents, helping kids learn geography in a fun and interactive way. “Not only do children learn about the state they’re visiting, but the plush also serves as a memorable keepsake that connects them to their vacation and beach memories. Its compact size, especially our trendy Mini Stuff bag charm and magnet, makes the perfect on-the-go memories and easy gifting,” says McLaughlin.
Striking a chord
to picking products from our assortment,” says Dante Trasatti, vice president of sales. “A lot of our boardwalk retailers love our sassier styles like our plush dumpster fire, ‘Hot Mess,’ S’mores or our ‘Fries before Guys’ plush French fries. While some of the more reserved coastal boutiques and toy stores gravitate towards styles that are more wholesome and punny like our ‘I’m a Fungi’ plush mushroom or any of our new Just Kiddin’ line that features 17 different styles of family friendly punny plush.”
Plush bag charms are the company’s strongest line extension for coastal re-
Sing-alongs are always a fun time, and when you combine that happy activity with an enjoyable beach theme, then you have a winning combo. Big Ole Day Studios has a children’s sing-along book, Big Ole Day at the Beach, that founder Carter Hamric says is very popular in coastal retail locations.
“The book has a QR code which brings up the song to sing along to. We also have Big Ole Day in the Mountains, which sells well in our California and Carolina stores where they get to enjoy the beach and the mountains.
“Once retailers show customers that it is a song and play it for them, they are highly likely to buy,” says Hamric. “They can also tell it’s a well-made hardback book with hand-drawn illustrations done by an artist in Naples, Florida, and the music is produced in Nashville by award-winning producers. It’s a fun story to tell customers.”
Hamric is also working on his next release expected for November, Big Ole Day at the Zoo. “I am currently in the studio recording the song and the illustrations are looking incredible,” he says.
tailers as well as travel/souvenir shops.
“With their family friendly jokes and over 25 styles, our unexpected designs attract travelers seeking to find some flair for their travel bags,” Trasatti says, noting they do especially well at beach stores that stock keychains and other quick-pickup souvenirs for vacationers.
The company plans to launch nearly 20 new styles for January. While Trasatti says he can’t share the details yet, “We’re confident that our trend seeking coastal retailers will swiftly pick some of these new designs.”
SNUGGING UP TO SEA LIFE
Wild Republic plush offerings include a wide selection of aquatic species, including sea turtles, dolphins and a variety of sharks. The company also carries zippered bags and buckets, each filled with popular figurines, perfect for beach play.
“Turtles remain a top seller, along with our variety of sharks, dolphins, and octopuses,” says Doug Snider, Wild Republic global impression director, of the company’s coastal retail customers.
“Our Ecokins plush line, made from recycled water bottles, continues to perform exceptionally well.”
Movable Shark set, Myphone Shark Water Game and the new Green
Punchkins put the funny and the punny in its humorous plush products.
Guardian Shark set are also gaining traction with seaside retailers.
“Retailers appreciate our competitive price points, especially in the Ecokins line and Myphone Water Games. They value the ability to offer a range of price levels while providing high-quality products from a trusted name in the industry, Wild Republic,” he says.
For the upcoming season Wild Republic is releasing Poppykins, plush with fidget poppers; Earkins, animals with exaggerated large ears; Ecofuzzies, 7-inch, no bead, palm plush; and keychain water games.
CONSERVATION THEMES
The Petting Zoo’s product range for kids that resonates well with beach, coastal and nautical retailers includes a vibrant selection of plush toys, such
as the cuddly Wild Onez plushies, fun, jumbo Slapstix slap bracelets, and charming children’s backpack clips, all designed to capture the seaside spirit, according to Kay Griffith, national sales manager.
The bestsellers with retailers in coastal locations are the Wild Onez sea life plush and the Mermaids with Sea Friends, available in a wide range of colors.
“Retailers and customers are drawn to these products for their lifelike appeal and creativity allowing children to engage in imaginative play with sea-themed characters,” says Griffith. “Additionally, our customized hoodies featuring various sea life animals cater to the demand for unique, namedrop, making them popular among coastal retailers.”
In 2025, the company is unveiling its new 100% sustainable eco-line, which will feature plush designs inspired by sea life.
“We anticipate a growing trend in coastal kids’ products that emphasizes sustainability and education, particularly through interactive and eco-friendly merchandise,” Griffith
Sea turtle hatchlings, like these from Wild Republic, are a hit with kids.
says. “Realistic plush toys inspired by marine life offer children engaging ways to learn about ocean ecosystems and the importance of conservation.”
RGU Group is also upping the ante in the area of conservation. The company is in
with wildlife and education.
“The current range consists of educational and inspirational products designed to promote marine life conservation and fund the work of rescue organizations,” says Billy Campisciano, CEO and founder. “Through support-
“We anticipate a growing trend in coastal kids’ products that emphasizes sustainability and education, particularly through interactive and ecofriendly merchandise.” — KAY GRIFFITH, THE PETTING ZOO
the midst of refreshing its Totally United teddies, reimagining them to be made entirely out of recycled plastic water bottles, “as we continue to commit to embracing sustainability,” notes Atkins.
Call For The Wild’s focus with its products is creating a fun connection
ive partnerships with coastal retailers, the line includes items that educate both children and adults.”
Products range from plush toys, collectibles, pins and patches, animal friendship bracelets, stickers and decals and magnets. A retro conservation T-shirt line is also in the works.
CFTW’s bestselling Adopt a Sea Turtle Hatchlings feature adorable plush sea turtles packaged in reusable, glow-in-the-dark, eco-friendly eggs that resemble real sea turtle eggs. An educational pamphlet has sea turtle facts and tips to protect them. CFTW will be introducing alligator hatchlings in 2025 with the same features.
CFTW, designs, produces and supports products for Marine Life Rescue Project. The project’s sales support the work of the Clearwater Marine Research Institute with a focus on manatees, whales and dolphins. CMRI is a beneficiary for both brands.
From vibrant beach gear and oceaninspired games to plush that promotes conservation, kids are bound to have a good time at the beach this coming season with your store’s help.
LUCKAIA STRAND’S PERSPECTIVE ON
Conservation Retail
When talented volunteers create themed products to donate, the win-win drives proceeds and customer engagement.
KarenBeasley SeaTurtleRescue SurfCity,NC
A NEST EGG FOR SAVING SEA TURTLES
A26-mile stretch of coastline on Topsail Island in North Carolina is where Karen
Beasley and a grassroots group of concerned community members started an initiative that eventually grew into what is today a 13,000-plus square-foot sea turtle rescue and rehabilitation center that depends on the gift shop’s proceeds to do its good work.
With only seven on staff and more than 500 volunteers, every pair of hands plays an integral role in sustaining and growing the effort. “All of the proceeds we make at our gift shop go right back to the turtles,” says Luckaia Strand, gift shop manager.
Interestingly and totally unrelated, Lucky was the name of the very first in-
jured sea turtle Karen Beasley and the Topsail Project cared for, which was returned to the wild after lots of TLC.
Luckaia shares the “luck” as a marine biologist trained in Hawaii and retail specialist who says the shop’s 100% charitable mission is the best of both worlds.
A HAND IN HELPING
Volunteers help with tours, care for turtles and walk the beaches — and there are a number who contribute creatively by donating handmade artisan wares for the gift shop. This is a win-win because it reduces the cost of obtaining products, gives visitors a story to accompany their purchase and allows volunteers to spread the word.
“We definitely focus on buying products locally and many are our talented volunteers,” Strand says. “Some completely donate their art because they are doing it for the turtles. Others, we pay them the cost of the materials, so they are basically making items for us to sell for free.”
These keepsakes, all with a turtle theme of sorts, include
STORY BY KRISTEN HAMPSHIRE
PHOTOS: HANNAH McMAHON
pottery, jewelry, wood-engraved ornaments, keychains, kids’ hats, dog bandanas, blankets and more.
The gift shop also has classic earrings, bracelets, necklaces and some jewelry made from microplastic that is cleaned off the beach and put into resin shapes like turtles and shells.
Strand even makes these repurposed pieces. She began making repurposed jewelry while in Hawaii when she noticed that beaches were “covered in microplastics.”
“I love making jewelry and I’m passionate about marine biology, so I started sifting through the sand, sorting the plastics by color and then pouring resin over them,” she explains.
All around the store, display tags telling the stories of artisans’ and makers’ inspired pieces that support
sea turtle rescue and rehabilitation pull visitors’ heartstrings. “They are already willing to purchase because they know it’s for the turtles, but then there’s the extra meaning when it’s handmade by a volunteer,” says Strand.
FAIR GAME
Fair trade products are important to the center because it underscores the organization’s conservation focus. Most items are sourced on Faire, and Strand says “certified fair trade” is essential.
Toys with a purpose engage young guests in the sea turtle hatching and care journey. For example, plush sea turtles wearing a name-drop shirt feature a mama carrying the baby in a special pouch on her back.
Stuffies span across sea turtle varieties and the center’s shop tells the
story. For example, a loggerhead plush commemorates the significance the organization’s search, rescue and rehabilitation mission for this sea turtle type over the years. Also, mama loggerheads
T-shirts that promote the Topsail Turtle Project are a popular item at the rescue center’s gift shop.
lay nests up and down the beaches of Topsail Island. It’s home turf.
A sea turtle medical rescue bag for kids includes all the play-based essentials. And there are plenty of products for pets, from toys to leashes and bandanas. (Fido will probably be pining for the kids’ huggables, too.)
A section of “reusable sustainable swaps” includes a Blu Bag reusable shopping bag emblazoned with Save The Oceans, name-drop tumblers, and reusable straws including a keychain tin that holds a fold-up silicon straw to reduce waste and microplastics.
Displays are organized by categories such as children’s goods, apparel, handmades and those important impulse
buys that are especially popular with field trippers, scout troops and senior living tour groups that visit.
TS WITH A THEME
T-shirts are hands down a top seller, and the shop creates an engaging campaign every year while developing an annual theme. Staff members and volunteers contribute ideas that are posted on Facebook for the public to vote. Themes range from last year’s gemstones to this year’s motif, stars and constellations.
What do these concepts have to do with turtles? You’d be surprised.
For instance, because turtles like to hunker down in the dark, a shirt depicts the moon with messaging that explains the biology.
“We have a T-shirt that shows little
The shop has sea turtle-themed artwork, puzzles, stickers and more.
turtles in space,” says Strand of a playful design that appeals to all ages.
Themes go well beyond the shirt. The team develops a list of names related to the theme — this year the galaxy — for every turtle that is recovered to heal at the hospital. “When a turtle comes in, we pick a name from that list,” says Strand. “We’ve had Little Dipper, Big Dipper, Gemini and all the different astrological signs and constellation names.”
Most T-shirts are designed in-house and printed by a local shop, reducing carbon footprint from shipping and supporting a nearby business owner in the community.
Apparel is a mobile billboard for the center. Guests visit from across the country and world. Purchasing something
“It’s
fun to see how what we do makes a difference. These turtles come in really sick and months later, we get to release them and we can only accomplish this because of the gift shop.” — LUCKAIA STRAND
to wear is a way to start a conversation with someone who then will learn about Karen Beasley Sea Turtle Rescue and Rehabilitation Center.
The center closes from November to February when its turtle patient capacity is greatest and all hands are on deck to care for the animals.
Every purchase at the shop is a way to spread the mission — a circle of giving back.
“I have worked a lot of retail and marine biology jobs, and this is the best of both worlds,” says Strand. “It’s fun to see how what we do makes a difference. These turtles come in really sick and months later, we get to release them and we can only accomplish this because of the gift shop.”
The gift shop has a wide variety of sea turtle stuffies as well as other marine life plush and toys.
JILL GRIFFIN’S PERSPECTIVE ON
Conservation Retail
Stick to your purpose, align the visitor and shop experience and continue educating during the journey.
HobeSound NatureCenter HobeSound,FL
CONSERVATION RULES ROOST
On a refuge of scrub habitat comprised of native plants and animals that are threatened or endangered sits an educational and experiential gem. Visiting Hobe Sound Nature Center is like taking an immersive course in conservation, with its extensive programming, free-admission nature center, educational outreach and camps. Anyone can stop in and hike the trails, visit the small stretch of sugar-sand beach on the Indian River Lagoon and visit the “animal ambassadors” that are non-releasable wildlife.
The Owl’s Roost gift shop is an integral funding source for the refuge’s programs, operating expenses.
“Everything we do is open to anyone and everyone, and the gift shop literally
Name-dropped tumblers feature sea life native to Hobe Sound, Florida.
supports everything from taking care of animals to hosting programs and community events,” says Jill Griffin, executive director.
Griffin is personally close to conservation and education as a former faculty member at the University of Miami for 17 years before moving to Hobe Sound with her sons. “I just love this community because people are extremely passionate about the environment,” she says. “People can learn about and interact with local wildlife.”
She adds, “Families love it because there is something for everyone. We are really proud to be a hub for our community.”
The same is true at the Owl’s Roost, where products with a purpose and engaging items that teach conservation are center stage.
ENGAGING IN CONSERVATION
You won’t find an iguana or python plushy at the Owl’s Roost, even if they’re animals a child might gravitate to in a gift shop. The Owl’s Roost only carries products that
STORY BY KRISTEN HAMPSHIRE
PHOTOS: ELIZABETH MARINI
represent native habitats and species — certainly not invasive ones like those.
Every plush, themed T-shirt, toy and sticker is completely native from a theme perspective. This is an integral aspect of aligning with the refuge.
“Ideally, we source products that give back like a 4Ocean model, and we have a variety of products that share this mission,” says Griffin.
Going back to the stuffies, a popular pick for the many children who visit, top sellers include sea turtles, manatees — and possums. “You wouldn’t think a possum could be so cute!” Griffin quips, relating how kids interact with animals in the center, experience wildlife in the refuge and connect with give-back products in the shop.
Customers can follow the whereabouts and lifecycles of a variety of
animals with beaded Fahlo bracelets featuring a bone emblem shaped like a creature. Each comes with a QR code and downloadable app so you can track an animal, learn its name and gain a glimpse into a day in the life.
Marine Life Rescue Project makes sea animals in stretchers. “You ‘rehabilitate’ it and there is a lesson about the history of the organism and how to care for your ‘patients’ and we love that this toy teaches kids about conservation and science,” Griffin says.
A similar product by Call For The Wild provides a learning experience. A selection of puzzles by Safariology teaches all kinds of animal behaviors and lifecycles, such as one that depicts a caterpillar metamorphosing into a butterfly.
Give-back products span categories,
from children’s toys to jewelry to ornaments made from balsa wood. “These beautiful animals are hand-carved by artisans in Nicaragua by Women of the Cloud Forest and they are painted by locals,” says Griffin, noting the wood is sustainably sourced. “Some of the
The gift shop has a big selection of beach apparel for all ages interested in checking out Hobe Sound’s beaches.
proceeds go back to them and some to our organization.”
Oh, and don’t forget the owl pellets.
Those are the parts of food an owl eats that are indigestible. Usually, owls regurgitate a pellet a day, and within you’ll detect fur, bones, teeth, claws and feathers. “You can purchase a pellet and break it open, and this coin-
cides with one of the classes we teach,” Griffin relates.
There’s a tight correlation between the interactive time experienced in the nature center and the see-touch-do Owl’s Roost feeling. “In our museum, we have a sensory table and another reading nook, puzzles and a sand box where you can imprint animal foot-
prints, so it’s a great place to explore,” says Griffin.
The same goal is in play at the gift shop. The sense of wonder continues in its retail environment for all ages.
“Families love it here because there is something for everyone,” Griffin relates. “There was a family who came in and the gentleman found a beach hat and the child gravitated toward the plushies and books.”
A WILD CONNECTION
Products are engaging and so is the merchandise presentation and layout at the Owl’s Roost.
“The gift shop is located directly as you come into the nature center, so you see it right away,” Griffin describes. “It’s welcoming, bright and open, and we showcase some of the
Artisan-made sea-themed candles and marine life ornaments are just some of the products that appeal to guests at the Owl’s Roost.
most popular items that sell well with kids right up front.”
She’s talking about those stuffies, some of which are puppets, adding
Because of the nearby beach, the Owl’s Roost stocks beachwear such as sundresses, SPF swim tops bearing peaceful nature images like one with
“The gift shop is located directly as you come into the nature center, so you see it right away. It’s welcoming, bright and open, and we showcase some of the most popular items that sell well with kids up front.”
to the fun factor. “This makes those plushies more of an interactive experience,” she says.
Products are arranged by category in groupings. Further into the store is a children’s literature section and reading nook with seating and stuffed animals. Then guests happen upon jewelry and apparel, which is selected because of conservation messaging and responsible practices.
— JILL GRIFFIN
a manatee, and color-changing shirts for kids. You’ll also find the traditional trucker hat.
Every purchase, small or large, is an impactful way to make a difference for native wildlife while learning about what is involved in sustaining the natural environment.
The Owl’s Roost is a unique destination, dedicated to ensuring a connection between the refuge, its programs,
hands-on experiences and literally what’s in store.
Griffin says, “We are very integrated into environmental education efforts across the board.”
Merchandise connects customers with sea creatures, through books, artwork and popular animal tracking bracelets.
AMY CORRAL’S PERSPECTIVE ON
Conservation Retail
Stoke curiosity and tune up suggestive selling by sharing fun exhibit facts and inquiring about guests’ favorite features.
AquariumTexasStateGiftShop
CorpusChristi,TX
SEA-STAINABLE SUPPORT W
hen guests visit the Texas State Aquarium gift shop, Amy Corral and her team inquire about favorite exhibits to provide a pleasant experience while informing product suggestions — and they offer trivia and fun-fact insights that get customers excited about supporting the aquarium through meaningful purchases.
One of Corral’s favorite “Did you know?” is the story of Milla the ocelot, an endangered species participating in the Texas Ocelots Species Survival Plan. “They are close to extinction,” relates Corral, store director. “So, our aquarium has been collecting samples from male ocelots to inseminate her so she can help repopulate the state.”
Storytelling enhances the visitor experience and boosts sales, with proceeds supporting the aquarium. This approach extends beyond welcoming customers and includes how products are displayed. Much like the aquarium’s exhibits, the gift shop’s presentation is arranged in themed product groupings. It makes gravitating to a favorite animal seamless.
“We drive sales every day by engaging our guests with captivating merchandise, ensuring products are available and talking to them about their visit,” says Corral.
ECO CENTRIC
The gift shop’s energy and “fun vibe” encourage longer visits, and its placement in the museum is intentionally designed to capture attention multiple times. The shop is a pass-through store connecting the lobby, a Caribbean exhibit and a popular new shark exhibit.
“For the most part, visitors pass through our store a couple of times so we get plenty of opportunities to tease them with our products as they walk through,” says Corral.
STORY BY KRISTEN HAMPSHIRE
PHOTOS: MARK MARQUEZ
Guests love merchandise featuring stingrays at the Texas State Aquarium gift shop.
“Kids are already eyeballing what they are going to ask their parents for before they leave.”
Every purchase supports the aquarium, and a round up feature at the register provides an easy way for customers to give back more, which most do.
“Sustainability is a high priority for our buyer Event Network and they select vendors that support our cause,” Corral says.
One example is the Wearsponsible brand, which produces apparel from a factory that sources organic cottons and is fair-labor certified. The same philosophy applies to Eco plush from Nature Planet Inc.
“All of our Eco plush is made from recycled water bottles and it takes eight to make a single plush,” says Corral. “A lot of our customers really
appreciate the fact that they are made from recycled plastics, and Eco has great signage that shares how they make the plush even more sustainable by removing plastic eyes and whiskers. There are no pellets or beads in the plush.”
Jumbo plushies from Rhode Island Novelty are eye-catching favorites with popular animals including stingrays and sharks. The Petting Zoo is also a major vendor at the aquarium gift shop. These stuffies are also made from recycled plastic bottles with the largest ones requiring at least 17 of them to produce.
The top five categories in the shop are plush, toys, apparel, jewelry and
souvenirs like stickers, mugs, keychains and magnets emblazoned with the aquarium’s logo. These impulse purchases rack up last-minute sales that support conservation efforts. No one leaves with just one sticker. Five is the average.
The same increasing bag size is true with Fahlo animal tracking bracelets that appeal to customers of all ages
There are many different species represented in the gift shop’s plush selection.
with a sweet spot of ages nine to 49, says Corral. “I have people buying eight to 10 at a time during our busy season,” she relates.
The turtle table is always a draw. T-shirts with a message reading, “Keep the Sea Plastic Free” are the presenta-
tion’s foundation story. “We have shirts for men, women, children and infant onesies, along with mugs, magnets and plush to anchor the story and help add on items,” Corral says.
While the entire shop is conservation focused, more pointed messaging at a themed table focuses on endangered species.
Shark-themed products are also top sellers, including a collegiate shark shirt in Texas Longhorns’ burnt orange with a motif and message that simply says, “Protect.”
Stingray and otter themes are also popular, says Corral. “We have a couple of opportunities for guests to engage with our stingrays, touch and pet them so it’s one of the animals that leaves a lasting memory with visitors and they want to take home something from the shop that reminds them of their time here,” she says.
SUSTAINABLE STOCKING
The busy season at Texas State Aquarium begins during spring break in March and extends through summer, with sales peaking in June and July.
Table displays incorporate several types of products to promote add-on sales, such as name-dropped T-shirts, mugs and even Spicy Shark hot sauce.
Shark-themed products appeal to the aquarium’s customers, including hats, hoodies and other apparel.
However, visitors come to the aquarium year-round and from all over the world, which is an aspect of managing the shop that Corral especially enjoys. These travelers often come in the off season. “I’ve had guests from Germany, Sweden, Canada and beyond,” she says.
Corral prepares by ensuring the store is fully stocked and replenished to maximum capacity. “There are times of the year when we don’t max out, but during the peak season we push as much product as possible to the floor,” she says.
Backstock is also filled with top sellers for quick replenishment.
“We make sure that anything coming from an outside vendor that requires our own bar code is prepared for peak season, which entails making sure everything is stickered upon arrival so we don’t have to do that at the time of replenishment when we are busy,” says Corral.
She also hires additional store associates and trains them before the crowds pour in.
might not find elsewhere that are aquarium related.
For example, the shop sells a popular shark blaster with sound and light effects that kids love. Another favorite is a jellyfish lamp. “You plug it into an outlet, add water and it has a light and pump that move the jellyfish around,” Corral describes.
The same concept (without water) applies to a Bluetooth speaker that lights up with swimming, wiggling jellyfish.
“I have to give a shoutout to the wildlife rescue kit that includes a
“One of the most gratifying aspects of managing the shop is knowing that we are helping a bigger cause. It’s all about the planet and conservation and I love the way our products educate and reach customers.” — AMY CORRAL
Sell-through strategy is mission critical.
“If we know we will sell out of a certain item that is on back order, we determine what product to substitute,” Corral says. “For example, one of our top-selling plush is on the turtle table and if we sell through, we know we have a healthy inventory of different turtle plush. That sell-through strategy helps us maintain fullness even if an item is no longer in stock. And the whole team knows.”
The stocking strategy also includes offering interesting products people
carrier with vet toys so our kids can come in, get the kit and play doctor with a plush they find in the shop,” says Corral.
Corral has worked in retail for 25 years and this position is the most rewarding because of the sustainable focus and support for conservation and the aquarium’s mission.
“One of the most gratifying aspects of managing the shop is knowing that we are helping a bigger cause,” Corral says. “It’s all about the planet and conservation and I love the way our products educate and reach customers.”
Playful novelty hats, plush and toys are all great souvenirs for younger guests at the Texas State Aquarium gift shop.
SAVETHEDATE
FEB. 11-12, 2025
Coastal Connections Conference
NOVEMBER
Nov. 13-15
Ocean City Resort Gift Expo Ocean City, Maryland www.oceancitygiftshow.com
Nov. 15-17
Norton’s Gatlinburg Apparel, Jewelry & Gift Show Gatlinburg, Tennessee www.nortonshows.com
DECEMBER
Dec. 6-8
GTS Greensboro Expo Greensboro, North Carolina www.gtshows.com
Dec. 8-11
Grand Strand Gift & Resort Merchandise Show
Myrtle Beach, South Carolina grandstrandgiftshow.com
Dec. 9-10
Midwest Market Days Chicago River Grove, Illinois www.midwestmarketdays.com
Dec. 9-10
TMC – The Merchandise Center Chicago / Schiller Park, Illinois www.tmcexpo.com
JANUARY
2025
Jan. 4-6
The ASI Show Orlando Orlando, Florida www.asishow.com
Jan. 6-7
MAGIC Miami Miami www.magicfashionevents.com
Jan. 8-10
Surf Expo
Orlando, Florida www.surfexpo.com
Jan. 8-14
Dallas Total Home & Gift Market
Dallas www.dallasmarketcenter.com
Jan. 12-13
Northstar Fashion Exhibitors
St. Paul, Minnesota www.northstarfashion.com
Jan. 12-14
NRF Retail’s Big Show New York nrfbigshow.nrf.com
Jan. 14-15
Collective Shows
Huntington Beach, California www.collectiveshows.com
Jan. 14-20
Atlanta Market Atlanta
www.atlantamarket.com
Jan. 21-24
Dallas Apparel & Accessories Market
Dallas www.dallasmarketcenter.com
Jan. 23-25
Impressions Expo – Long Beach Long Beach, California www.impressionsexpo.com
Jan. 24-27
Rocky Mountain Apparel Gift and Resort Show Denver www.rockymountainshow.com
Jan. 24-28
Minneapolis Mart Home & Gift Show Minnetonka, Minnesota www.mplsmart.com
Jan. 25-27
Biloxi Mississippi Wholesale Gift Show Biloxi, Mississippi www.wmigiftshows.com
Jan. 26-30
Las Vegas Market Las Vegas www.lasvegasmarket.com
SAVETHEDATE
FEBRUARY 2025
Feb. 2-4
NY NOW New York www.nynow.com
Feb. 2-4
Philadelphia Gift Show Oaks, Pennsylvania philadelphiagiftshow.com
Feb. 2-4
Shoppe Object New York New York www.shoppeobject.com
Feb. 4-7
Atlanta Apparel
Atlanta www.americasmart.com
Feb. 8-11
IFJAG – International Fashion Jewelry & Accessories Show Orlando, Florida www.ifjag.com
Great Lakes Boutique Show Kalamazoo, Michigan www.greatlakesgiftshow.com
Surf Expo
Surf Expo September signals renewed industry optimism
The September 2024 edition of Surf Expo, held Sept. 5-7 at the Orange County Convention Center in Orlando, Florida, was filled with plenty of optimistic buyers and exhibitors ready to look ahead to 2025 and beyond.
Roy Turner, senior vice president and show director of Surf Expo, says market conditions are favorable for the coastal retail industry with plenty of people still going to the beach despite overall economic concerns with expendable incomes and inflation. He also sees the excess inventory issues as a result of COVID and the sale of some major surf brands getting back to normal by summer 2025.
“There was an optimism I haven’t felt in a while,” Turner says of the September show. “There was a real positive feel, and people were back to doing what they should be doing at a trade show — looking for new products and buying.”
More than 650 exhibiting companies both returning and new to the show had new products to share, and attendance was up 7% year over year with a growing number of international attendees.
Turner says cruise lines and the Caribbean were back in full swing, and brands from Hawaii, some of whom were affected by the wildfires from a year ago, were also back along with attendees from South and Central America. The buyers ranged in type and size from mom-and-pop shops to chains to big-box stores.
Surf Expo has always been an event to watch for emerging trends, and the September show was no different. Turner says there has been an uptick in what he describes as “new golf,” which is a departure from the “southern prep” style toward wilder prints.
Las Vegas Souvenir & Resort Gift Show promotes souvenirs for the 2025 season
There has also been a surge in new surf brands as a result of the sale of some of the major surf brands about a year ago, and they are starting to build traction.
As for the January 2025 show, slated for Orlando Jan. 8-10, Turner says he expects a large turnout. He also thinks it will be the first show in years where “we won’t have to talk about COVID anymore.”
Atlanta Market preps for its Winter 2025 Edition
Registration is now open for the next Atlanta Market, Jan. 14-20, 2025, at AmericasMart Atlanta.
This January, buyers can see more than 1,400 temporary exhibitors under seven umbrellas across eight floors in Buildings 2 and 3 of AmericasMart Atlanta: Cash & Carry; Fashion Accessories; Gift; HIGH DESIGN; Home; Kitchen + Table; and Makers Hub.
The recategorization allows buyers to shop crosscategory selections in more concentrated, journeydriven neighborhoods. An exhibitor list is available at www.atlantamarket.com/exhibitor/exhibitor-directory.
Buyers from all 50 states and 26 countries attended the 2024 Las Vegas Souvenir & Resort Gift Show Sept. 17-20 at the Las Vegas Convention Center to check out new products for the 2025 season. This year’s show featured 1,300 booths from over 600 vendors. Clarion Events, the show organizer, reports that 27% of exhibitors were new for 2024.
Show organizers recognized Great Mountain West / G54 Design as its Best Booth Winner. The wholesale vendor offers custom apparel and other souvenirs from its headquarters in South Salt Lake, Utah.
The show also awarded Mavis by Herrera with its Best New Product award for its sustainable handbags.
Lisa Berry, group vice president for gift and souvenir at Clarion Events Inc., says she received good feedback about the event. “Vendors said that buyers were great and placing strong orders,” she says.
Las Vegas Souvenir & Resort Gift Show returns Sept. 16-19, 2025, at the Las Vegas Convention Center.
Las Vegas Market offers dynamic discoveries for Winter 2025
Las Vegas Market will provide innovative products, buyer amenities, at-market activations and more this winter at its next buying event Jan. 26-30, 2025, at World Market Center Las Vegas.
“With a focus on renewed and returning gift resources, better home furnishings and premium programming, Las Vegas is the place to be in January,” says Jon Pertchik, CEO of ANDMORE.
The Las Vegas Market campus includes four buildings showcasing 3,500-plus gift, home decor and furnishings lines in permanent showrooms along with over 550 temporary exhibitors. In Building C, seven floors house permanent gift showrooms, with a collection of lifestyle lines on C11.
This Winter, Las Vegas Market launches a partnership with Create & Cultivate, a media and events company dedicated to elevating ambitious women through content, experiences and community. Among the highlights, a “Business Bootcamp” will brief rising industry leaders on how to execute better business in 2025 and beyond.
Registration for Winter 2025 Las Vegas Market is open at www.lasvegasmarket.com/market-info/registration-details.
Summer 2026 Atlanta Market dates rescheduled due to FIFA World Cup
ANDMORE has rescheduled the Summer 2026 Atlanta Market and co-location with Atlanta Apparel to ensure a successful market while Atlanta hosts FIFA World Cup matches. The Summer 2026 combined markets will run June 9-14 at AmericasMart Atlanta, with temporaries opening on June 10.
Atlanta Market’s typical summer market date pattern in mid-July was in direct conflict with FIFA World Cup 2026 matches that run from mid-June to mid-July in downtown Atlanta, including a semifinal showdown on July 15.
“When we learned of the overlap of our Summer Atlanta Market with the FIFA World Cup matches, we began to explore alternate dates in order to secure hotel rooms and amenities needed for our tenants, exhibitors and attendees,” says ANDMORE CEO Jon Pertchik. “The concurrent scheduling of ANDMORE’s Summer 2026 Apparel and Gift & Home Markets will provide both industries with a unique opportunity for a dynamic and efficient market experience.”
Attendees can begin booking their accommodations on July 14, 2025, through the market websites or at the on-site booking desk at AmericasMart. This change in 2026 does not impact Atlanta Market dates this year or in 2025.
WWIN and Las Vegas Apparel take center stage with a joint event in Las Vegas
The newly co-located Womenswear in Nevada and Las Vegas Apparel market concluded its second collaborative Las Vegas Fashion Week event Aug. 18-21 at the Expo at World Market Center Las Vegas, bringing together style, innovation, hospitality and opportunity under one roof.
The event began on Sunday, Aug. 18, giving thousands of Las Vegas
Fashion Week buyers a headstart in discovering the latest collections and designs from 430-plus exhibitors. As the doors opened, attendees were greeted with a glass of champagne and glamazon stilt walkers with shimmering wings, accompanied by an electric violinist. This lively welcome set the tone for a week filled with creativity, networking and discovery, and an opening-day meetup with retailer community The Boutique Hub offered inspiration and advice for sourcing.
“The energy in the hall was electric,” says Mel Montes, vice president of WWIN. “Seeing buyers writing orders and the optimism from our stakeholders was inspiring. This event has reinforced our commitment to providing a valuable platform for the fashion industry to thrive.”
This August edition was larger and
more diverse than the February event. By combining the strengths of WWIN and LVA, attendees were able to better spot trends, forge new connections and source products — all within one venue. The shows saw market-over-market double-digit attendance gains from brand new buyers, many of whom discovered this event as they were in town sourcing across Las Vegas Fashion Week events.
A major WWIN highlight was the introduction of Artisan Alley — a new section dedicated to showcasing artisan products from around the world. Visitors to Artisan Alley saw unique pieces, found designs blending tradition with modern flair and met creators behind these products.
WWIN and LVA are set to return from Feb. 9-12, 2025, at the Expo at World Market Center Las Vegas.
On our radar
Looking for something new to offer? Here are some fresh ideas.
1. Stonington Designs: Heirloom handwoven wooden jewelry, www.stoningtondesigns.com; 2. Cape Shore: Gator driving air boat resin ornament , www.cape-shore.com; 3. Wild Delights: Beach-style wrapping paper, www.yourwilddelight.com; 4. Country Home Creations: Hot honey and feta cheesespread mix, www.chcdips.com; 5. Town Pride: Pullover crewneck icon sweater, www.townpride.com; 6. Bali Queen: Beach Pebbles Gold pull bracelet, www.baliqueen.com; 7. Patsy Kane: Sterling silver ketcham lobster, www.patsykane.com; 8. Inis the Energy of the Sea: Sea Nutrient lip balm, www.inis.com; 9. Guy Harvey | Ukes USA: Turtle Palms Neoprene sunglass straps, www.guyharvey.com.
Have a product you would like featured? Send a high-res image and description to: katie@breakwallpublishing.com
GET EXPENSES UNDER CONTROL
Operating expenses can be the bane of any retail store owner’s existence. Let’s break down some strategies for tackling the biggest expense categories so you can regain control and boost your bottom line.
1
INVENTORY MANAGEMENT: To reduce this expense, raise your Initial Markup (IMU). Ideally, the average IMU for all your inventory should be between 55-60%.
Here’s how you can calculate it: Subtract the cost of your current
Adjusting your IMU can have a significant impact on your gross profit margin, helping you to cover your operating expenses more effectively.
means you need to be proactive in adjusting your staffing levels based on your sales projections. When sales are expected to go down, reduce staffing hours accordingly. This might mean fewer hours for some team members. When sales are expected to go up, increase staffing hours to ensure you can meet customer demand.
3
inventory from its retail value. Divide this figure by the retail value. Multiply by 100 to get the percentage.
If your average IMU is less than 55%, start creating cash immediately by raising your prices. Adjusting your IMU can have a significant impact on your gross profit margin, helping you to cover your operating expenses more effectively.
2PAYROLL: Payroll is another expense that often gets out of hand. It’s crucial to not just set your team’s schedule and leave it the same month after month. Your team’s payroll should not exceed 10% of your sales. This
RENT: Rent can be a hefty fixed expense. Your rent should not be more than 10% of your sales (and no more than 12% when combined with your advertising costs). If your rent is too high, it’s time to negotiate. Approach your landlord with a request for a rent reduction. Ask to speak with the person in charge of making decisions and not just your property manager. Be transparent about your financial situation. Demonstrate how high rent is impacting your profitability. Don’t be discouraged if the landlord doesn’t agree right away. Compare your rent to other similar spaces in your area. Negotiating a lower rent can free up cash flow.
For most store owners, getting these three operating expenses in line is often enough to get them to their profit point. But remember, every store is unique, so tailor these strategies to fit your specific situation.
CATHY DONOVAN WAGNER guides retailers to grow their sales so they can pay themselves and their staff. Watch how here: www.retailmavens.com/increasesales.
A.T. Storrs Ltd. – www.atstorrs.com ......................................31 American Gift Corp. – www.agiftcorp.com ......................... 39
Atlanta Market – www.atlantamarket.com 73
Bags by Bruno – www.bagsbybruno-nj.com ..................... 45
Bali Queen – www.baliqueen.com ....................................... 23
At Great Giftsby, things might be loud, but it’s also a happy place.
Owner Elena Marrero says the store’s upbeat vibe spurs spontaneous dance parties and chorus lines of The Monkees’ “Daydream Believer.”
“You get lost in the merchandise and the experience, and it just feels good,” says Marrero. Her 25-year retail career eventually landed her at her father’s longtime shop Laska Gift, specializing in handmade beach sand and sea glass treasures. When the
another shop up the road called Our House, and the rest is history.
FOR THE KIDS
Giving back is never far from Marrero’s heart. An example of her giving nature is the annual Downtown Dunedin Mocktail Walk on Main Street, which she runs. The city’s bars and restaurants compete for bragging rights of the best non-alcoholic concoction. It benefits LAMPLighters, which helps Tampa’s homeless and at-risk children via Metropolitan Ministries and Joshua House.
“We are fortunate to have the opportunities and all-the-things, so I find it really important to help children in circumstances they can’t control to help them have a better life.” — ELENA MARRERO
leased property was sold to developers planning a hotel, the next chapter was in order. Marrero’s mother happened upon The Great Giftsby three years ago. Marrero purchased it and later
SPONSORED BY:
The walk is Marrero’s brainchild.
For $20, guests can hop from spot to spot at the September event. “It’s a win-win for everyone,” says Marrero. “It creates a really cool space for
people who are alcohol-free to be included, and all the money we raise supports local homeless children and families.”
YEAR-ROUND GIVING
Giving is also a year-round focus at Great Giftsby, which is also a member of the local food pantry and a sponsor at Ronald McDonald House Charities of Tampa Bay.
“It’s important to me to give back to kids who didn’t have a choice to be where they are in life,” Marrero says.
“We are fortunate to have the opportunities and all-the-things, so I find it really important to help children in circumstances they can’t control to help them have a better life.”
Support from the community is inspiring, rounding back to why Marrero is a sales-driven philanthropist.
“I break records with the relationships I build, the people who return and because of that, the way we can help our community,” she says.
