Presentation for Douglas & Milagro Andersen

ACAMPAIGN FORYOURPROPERTY

12 BASILICA PL,LADERA RANCH

PREPARED FOR| DOUGLAS AND MILAGROANDERSON

PRESENTED BY| BRIANNESTAUFFER

Nothing Compares.

THE REACH AND RESOURCES OF A GLOBAL LEADER

EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.

BRIANNESTAUFFER

GLOBALREALESTATEADVISOR

760.622.6618

BRIANNESTAUFFERSD@GMAIL.COM

Brianne Stauffer is a skilled and knowledgeable real estate professional with a passion for helping her clients achieve their property goals. Born and raised in San Diego, she hasa deep understanding of the local real estate market, particularly in North County, Lake Arrowhead and Big Bear.

Her family spent yearsflipping propertiesin the mountain townsand utilizing short term rentalsled entirely by the family business.

With yearsof experience in the industry, Brianne hasdeveloped a keen eye for identifying exceptional investment opportunitiesand hasa proven track record of success in closing deals for her clients She is dedicated to providing exceptional service, always going above and beyond to ensure that her clients have a seamlessand stress-free experience throughout the entire buying or selling process

Real estate runsin her family, asshe comesfrom a long line of real estate professionalswho have been in the industry for decades Growing up, she wasexposed to the insand outsof the business, which helped to foster her own passion for the field

Brianne's familial ties have also given her unique insights and connections within the industry, which she utilizes to benefit her clients Her deep knowledge of the local market, combined with her personal experience and connections, make her an invaluable resource for anyone looking to buy or sell property in North County, Lake Arrowhead and Big Bear

Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.

Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.

Sean possesses an in-depth understanding of client needs and the ever-evolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.

In addition to his successful real estate career, Sean is deeply involved in philanthropy and community engagement. He actively supports charities and organizations such as the Ocean Discovery Institute, where he serves as a Cabinet Board Member and contributes to the preservation of marine ecosystems. Sean also serves on the Advisory Board for Del Mar Horse Park, demonstrating his dedication to the equestrian community. Furthermore, he holds the esteemed position of Co-Chair for the United States Equestrian Team West Coast Gala in 2024, highlighting his leadership and commitment to promoting excellence in equestrian sports.

Sean's expertise extends to marketing strategies, both digital and print, on both local and international scales. He possesses extensive knowledge in leveraging these platforms to effectively reach and engage target audiences. His proficiency in this area has garnered him recognition, including appearances on television, where he has shared his industry insights and expertise.

Sean Caddell is a graduate of San Diego State University, where he earned a Bachelor of Arts degree in Journalism with an emphasis in advertising. Prior to his real estate career, he gained valuable experience managing corporate relations for firms in the financial services industry, honing his skills in communication and client relations.

Driven by his passion for architecture, design, and delivering exceptional results, Sean Caddell continues to be a respected and influential figure in the global real estate industry. His unwavering commitment to his clients, coupled with his extensive knowledge and experience, make him an invaluable asset for anyone seeking unparalleled real estate representation.

Meet The Team

JACKIE HOOPER

ASSOCIATE TO SEAN CADDELL

760.420.0073

JACKIE.OCEANRANCHES@GMAIL.COM

Jackie Hooper is the Operations Manager for Sean Caddell and Associates and a licensed Realtor at Pacific Sotheby's International Realty. With her background in corporate real estate, combined with her extensive work experience, alongside Sean Caddell, she is equipped with a wide range of skills and knowledge that are essential for success in the fast-paced and dynamic world of real estate. Her passion for helping clients achieve the Southern California lifestyle brings a wealth of enthusiasm to her work.

In her current role, Jackie is responsible for overseeing the day-to-day operations of Sean Caddell and Associates, a leading team of real estate professionals that specializes in luxury residential properties. She plays a key role in ensuring that the team runs smoothly and efficiently, and she is always looking for ways to improve processes and procedures in order to enhance the overall performance of the team. Jackie is known for her exceptional organizational skills, her ability to manage complex projects, and her talent for building strong relationships with clients and colleagues alike. She is a highly effective communicator and is able to work seamlessly with individuals at all levels. Outside of work, Jackie enjoys staying healthy and active by running, walking, or taking fitness classes at her local gym. As a resident of Cardiff by the Sea, it seems she's able to live the lifestyle that she helps her clients achieve.

Client Endorsements

Sean and his team are fantastic!! We've completed several transactions together and are always impressed. Their attention to detail, honesty and communication are second to none.

MARC D.

When I decided to sell my property in Elfin Forest, I interviewed quite a few Realtor's that worked in my area. I knew from my time in the dressage community, that Sean was really good with equestrian properties. After our interview, I knew he was the one for me. His sales package, professionalism, and people skills,were beyond anything I had anticipated. Because of this, I recommended him to my next door neighbor. After all her interviews, she chose Sean too. We were both hesitant to have the ...

MELANIE C.

It is very rare in life that one gets to buy his dream home in a warm and beautiful community, and to work on all the finishes of the property with the assistance of a Realtor who becomes a dear friend, responsible for creating that little heaven for years. And then, it is definitely extraordinary that years later, the same Realtor assists with care and skillful expertise in selling the same home to a new loving buyer. Sean is this person. Somebody who has, for many years, contributed to making ..."

ERIC D.

My husband and I have had the opportunity to work with Sean Caddell on two occasions with both bringing desired results. Sean is professional and efficiently excels throughout the whole process from staging the house before listing, all the way through to closing the deal. His superior communication skills are shared equally between clients - both seller and buyers. Buying and selling a house can be very stressful, and we have found that Sean has reduced our stress level on every occasion; in ad...

LINDA F.

Recent Coastal Sales

1531

1314 Lake Drive, Encinitas, Ca 92024

17750 Via De Fortuna, RSF, Ca 92067

2387 Montgomery Ave, Cardiff, Ca 92007

734

734

631

345

$9,500,000 $8,100,000 $7,750,000 $7,000,000 $6,700,000 $5,990,000 $6,650,000 $6,350,000 $5,400,000 $5,100,000 $5,350,000 $5,200,000 $3,853,425 $3,850,000 $3,800,000 $3,950,000 $3,900,000 $3,500,000 $2,925,000

2326 Cambridge Ave, Cardiff, Ca 92007

1068 Devonshire, Encinitas, Ca 92024

3228 N. Twin Oaks Valley, San Marcos, Ca 92069

17218 Camino de Montecillo, RSF, Ca 92067

14817 Arrovo Rosita, Del Mar, Ca 92014

2495 Newcastle, Cardiff, Ca 92007

920 Stratford Ct., Del Mar , Ca 92014

922 Stratford Ct., Del Mar, Ca 92014

2029-31 Cambridge Ave., Cardiff, Ca 92007

1629 Somerset Ave., Cardiff, Ca 92007

1845

2172 Oxford Ave., Cardiff, Ca 92007

1746

1270

1045

2326

AN INTRODUCTION

THE REACH AND RESOURCES OF A GLOBAL LEADER

A Remarkable Brand

Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.

Privileged Access

EXCLUSIVE RELATIONSHIP

Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers.

Auction clients

• 68 of Forbes’ 100 World’s Richest People

• 136 of Forbes’ 400 Richest Americans

• 57 of Forbes’ 100 Richest Americans

• 164 of Forbes’ Top 500 CEOs

• All 10 of Forbes’ Top 10 Billionaire

Art Collectors

• 169 of Art News’ Top 200 Collectors

• 20% have an average net worth of $20.4 million

• Average net worth is $8.4 million

*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia

Local Experts Worldwide

The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. Our network alone generates more than $5.2 billion in global referral sales volume annually.

GLOBAL REAL ESTATE MARKETING HUBS

Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.

SOTHEBY’S AUCTION LOCATIONS

Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.

1,000+ offices worldwide

26,000 agents

81 countries & territories

When California Moves You

TOP STATES MOVING IN TO SD & OC

#1 California

#2 Texas

#3 Washington

#4 Colorado

#5 New York

Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/22–12/31/22.

UNMATCHED REFERRAL NETWORK

$771M

Closed referral volume achieved by Sotheby's International Realty sales associates in California in 2022

The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.

Luxury Begins with Service

White Glove Auction Consignment Relocation Department

Designed to provide luxurious and comprehensive home preparation services such as professional staging and design, upgrades, landscaping, and packing and moving with professional project management and no upfront costs.

Find out how much your art, wine collection, jewelry, or cars might be worth and how to sell it with Sotheby's Auction House.

Pacific Sotheby’s International Realty Relocation Department offers a full service experience for our trusted corporate partners and clients. With affiliates in 79+ countries, we can assist you with all aspects of relocation, buying, selling or leasing; across town or across the globe. Only

$4.6 B illion LOCAL SALES VOLUME

$297.5M REFERRAL SALES VOLUME

$10.2M AVERAGE PER AGENT PRODUCTION

$167 B illion GLOBAL SALES VOLUME

#1

MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS

OVER 60,000 PRESS PLACEMENTS

2022 Brand Performance

We appreciate that trust was especially important in 2022. Our clients needed someone who had navigated tough markets before. Someone who had succeeded no matter the circumstances. Our results show that they did.

My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.

Giving Back

NEW STORY

On a daily basis, we see the importance of homeownership in our clients’ lives. We feel everyone should have that security and sense of peace. The Sotheby’s International Realty ® brand is proud to partner with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into safe communities.

Transforming lives with safe homes.

ORCHESTRATED LAUNCH

EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.

Instant Exposure

SECURING A GLOBAL AUDIENCE FOR EVERY LISTING

Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

VIDEO VIRTUAL REALITY

sothebysrealty.com

ENGAGING BUYERS WORLDWIDE

• 48 Million Visits in 2021

• 57% of Visitors Outside the U.S.

• 14 Languages

• 57 Currencies

* Statistics based on web traffic to sir.com in 2022.

TOP 10 SEARCHES:

1. United States

2. India

3. Canada

4. United Kingdon

5. Belgium

WEBBY AWARD

6. Australia

7. Germany

8. Philippines

9. France

10. South Africa

sothebysrealty.com has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.

A PR Powerhouse

VOICE OF LUXURY REAL ESTATE

When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.

Property Film

• 4x more inquiries (Inman News)

• 88% of website visitors stay longer on a site (Mist Media)

• Videos are shared 1,200% more times than links and text combined (Google)

Matterport Virtual Reality Tour

Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.

Curate

Curate by Sotheby’s International Realty is an innovative augmented reality (AR) app that allows prospective buyers to envision, design, and experience your home like never before.

Virtual Staging

Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.

True Global Reach

Exclusive Network Exposure

Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home through brochures and real-time, dynamic property slide shows displayed on screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

Apple TV

Homebuyers can fully immerse themselves in Sotheby’s International Realty properties from the comfort of their living rooms and can search via lifestyle and amenities.

Social Media

Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.

YOUTUBE SUBSCRIBERS | 379,000+

INSTAGRAM FOLLOWERS | 347,000+

FACEBOOK FOLLOWERS | 113,498+

PINTEREST VIEWERS | 984,500+ monthly

LINKEDIN FOLLOWERS | 92,953+

Targeted Marketing

Digitally Targeted

These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms and distributed across the vast Google Display Network.

True Accountability

Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.

Connecting with Mexico and Asia

Exclusive Partnership - Mexico

EXPANSIÓN

Sotheby’s International Realty® is the exclusive sponsor of Expansión, a leading Mexican business publication. It is a multi-platform business outlet covering finance, technology, arts and lifestyle, with a reach of more than 15 million readers.

Affluent Consumer - Asia

To maintain reach in China, Hong Kong, Japan, and Asia, Sotheby’s International Realty® syndicates and advertises partnerships with major news publication and media powerhouses across Asia. This ensures greater visibility to Asian consumers searching for homes worldwide.

• International New York Times

• juwai

• nikkei

• propgoluxury

• WSJ China

• z-property (zaobao)

• WeChat

• South China Post

Global Media Partnerships

Reside®

RESIDE® is our brand magazine devoted to the absolute finest in inspirational homes and lifestyles worldwide featuring captivating, indepth stories and pictures centered around Sotheby’s auction house, interior design trends, architecture, locations, lifestyles, and more.

DISTRIBUTION

• 10,000 copies inserted into the SoCal region of the Wall Street Journal

• 100 copies distributed to each Pacific Sotheby’s International Realty office

Full-page advertisers receive 20 copies for personal use

• Half-page advertisers receive 10 copies for personal use

Digital ebook

• Pacific Sotheby’s International Realty branded landing page

Live links to all listings in the gallery

National & International Print Exposure

The Sotheby's International Realty property advertising program provides an array of highprofile placements with global media partners to offer targeted worldwide exposure.

Sotheby's Magazine

Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.

Impeccable Presentation

We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

• Property Brochure

• Postcard

• Email Marketing

• Social Media Graphics

• Property Flyer

• High-resolution Photography & Videography

Pricing Strategy

Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.

SHOWING ACTIVITY VS. TIMING

Properties experience the most showings during a peak initial interest period.

SALES PRICE VS. INITIAL PRICE

Properties that are overpriced initially may ultimately sell for the lowest price