Presentation for Douglas & Milagro Andersen

A CAMPAIGN FOR YOUR PROPERTY 12 BASILICA PL, LADERA RANCH PREPARED FOR | DOUGLAS AND MILAGRO ANDERSON PRESENTED BY | BRIANNE STAUFFER

Nothing Compares.

01

02

An Introduction

Orchestrated Launch

THE REACH AND RESOURCES OF A GLOBAL LEADER

EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company.

Equal Housing Opportunity. Each Franchise is Independently Owned And Operated. DRE #01767484

BRIANNE STAUFFER GLOBAL REAL ESTATE ADVISOR 760.622.6618 BRIANNESTAUFFERSD@GMAIL.COM Bria nne Sta uffer is a skilled a nd know led g ea b le rea l esta te p rofessiona l w ith a p a ssion for help ing her c lients a c hieve their p rop erty g oa ls. Born a nd ra ised in Sa n Dieg o, she ha s a d eep und ersta nd ing of the loc a l rea l esta te m a rket, p a rtic ula rly in North County, La ke Arrow hea d a nd Big Bea r.

Her fa m ily sp ent yea rs flip p ing p rop erties in the m ounta in tow ns a nd utilizing short term renta ls led entirely b y the fa m ily b usiness.

With yea rs of exp erienc e in the ind ustry, Bria nne ha s d evelop ed a keen eye for id entifying exc ep tiona l investm ent op p ortunities a nd ha s a p roven tra c k rec ord of suc c ess in c losing d ea ls for her c lients. She is d ed ic a ted to p rovid ing exc ep tiona l servic e, a lw a ys g oing a b ove a nd b eyond to ensure tha t her c lients ha ve a sea m less a nd stress-free exp erienc e throug hout the entire b uying or selling p roc ess.

Rea l esta te runs in her fa m ily, a s she c om es from a long line of rea l esta te p rofessiona ls w ho ha ve b een in the ind ustry for d ec a d es. Grow ing up , she w a s exp osed to the ins a nd outs of the b usiness, w hic h help ed to foster her ow n p a ssion for the field .

Bria nne's fa m ilia l ties ha ve a lso g iven her uniq ue insig hts a nd c onnec tions w ithin the ind ustry, w hic h she utilizes to b enefit her c lients. Her d eep know led g e of the loc a l m a rket, c om b ined w ith her p ersona l exp erienc e a nd c onnec tions, m a ke her a n inva lua b le resourc e for a nyone looking to b uy or sell p rop erty in North County, La ke Arrow hea d a nd Big Bea r.

SEAN CADDELL GLOBAL REAL ESTATE ADVISOR | DRE# 01192842 858.472.1074 | OCEANRANCHES@GMAIL.COM SEANCADDELL.COM

Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.

Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.

Sean possesses an in-depth understanding of client needs and the ever-evolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.

In addition to his successful real estate career, Sean is deeply involved in philanthropy and community engagement. He actively supports charities and organizations such as the Ocean Discovery Institute, where he serves as a Cabinet Board Member and contributes to the preservation of marine ecosystems. Sean also serves on the Advisory Board for Del Mar Horse Park, demonstrating his dedication to the equestrian community. Furthermore, he holds the esteemed position of Co-Chair for the United States Equestrian Team West Coast Gala in 2024, highlighting his leadership and commitment to promoting excellence in equestrian sports.

Sean's expertise extends to marketing strategies, both digital and print, on both local and international scales. He possesses extensive knowledge in leveraging these platforms to effectively reach and engage target audiences. His proficiency in this area has garnered him recognition, including appearances on television, where he has shared his industry insights and expertise.

Sean Caddell is a graduate of San Diego State University, where he earned a Bachelor of Arts degree in Journalism with an emphasis in advertising. Prior to his real estate career, he gained valuable experience managing corporate relations for firms in the financial services industry, honing his skills in communication and client relations.

Driven by his passion for architecture, design, and delivering exceptional results, Sean Caddell continues to be a respected and influential figure in the global real estate industry. His unwavering commitment to his clients, coupled with his extensive knowledge and experience, make him an invaluable asset for anyone seeking unparalleled real estate representation.

Meet The Team JACKIE HOOPER ASSOCIATE TO SEAN CADDELL 760.420.0073 JACKIE.OCEANRANCHES@GMAIL.COM

Jackie Hooper is the Operations Manager for Sean Caddell and Associates and a licensed Realtor at Pacific Sotheby's International Realty. With her background in corporate real estate, combined with her extensive work experience, alongside Sean Caddell, she is equipped with a wide range of skills and knowledge that are essential for success in the fast-paced and dynamic world of real estate. Her passion for helping clients achieve the Southern California lifestyle brings a wealth of enthusiasm to her work.

In her current role, Jackie is responsible for overseeing the day-to-day operations of Sean Caddell and Associates, a leading team of real estate professionals that specializes in luxury residential properties. She plays a key role in ensuring that the team runs smoothly and efficiently, and she is always looking for ways to improve processes and procedures in order to enhance the overall performance of the team. Jackie is known for her exceptional organizational skills, her ability to manage complex projects, and her talent for building strong relationships with clients and colleagues alike. She is a highly effective communicator and is able to work seamlessly with individuals at all levels. Outside of work, Jackie enjoys staying healthy and active by running, walking, or taking fitness classes at her local gym. As a resident of Cardiff by the Sea, it seems she's able to live the lifestyle that she helps her clients achieve.

Client Endorsements Sean and his team are fantastic!! We've completed several transactions together and are always impressed. Their attention to detail, honesty and communication are second to none.

MARC D.

It is very rare in life that one gets to buy his dream home in a warm and beautiful community, and to work on all the finishes of the property with the assistance of a Realtor who becomes a dear friend, responsible for creating that little heaven for years. And then, it is definitely extraordinary that years later, the same Realtor assists with care and skillful expertise in selling the same home to a new loving buyer. Sean is this person. Somebody who has, for many years, contributed to making ..."

ERIC D.

When I decided to sell my property in Elfin Forest, I interviewed quite a few Realtor's that worked in my area. I knew from my time in the dressage community, that Sean was really good with equestrian properties. After our interview, I knew he was the one for me. His sales package, professionalism, and people skills,were beyond anything I had anticipated. Because of this, I recommended him to my next door neighbor. After all her interviews, she chose Sean too. We were both hesitant to have the ...

MELANIE C.

My husband and I have had the opportunity to work with Sean Caddell on two occasions with both bringing desired results. Sean is professional and efficiently excels throughout the whole process from staging the house before listing, all the way through to closing the deal. His superior communication skills are shared equally between clients - both seller and buyers. Buying and selling a house can be very stressful, and we have found that Sean has reduced our stress level on every occasion; in ad...

LINDA F.

Recent Coastal Sales ADDRESS

LIST PRICE

SOLD PRICE

403 Sea Ridge, La Jolla, Ca 92037

$9,500,000

$9,500,000

509 Pacific Ave., Solana Beach, Ca 92075

$8,500,000

$8,100,000

150 10th Street, Del Mar, Ca 92014

$8,250,000

$7,750,000

1350 Neptune Ave., Encinitas, Ca 92024

$6,950,000

$7,000,000

1531 Coast Walk, La Jolla, Ca 92037

$6,900,000

$6,700,000

1314 Lake Drive, Encinitas, Ca 92024

$6,885,000

$5,990,000

17750 Via De Fortuna, RSF, Ca 92067

$6,795,000

$6,650,000

2387 Montgomery Ave, Cardiff, Ca 92007

$6,495,000

$6,350,000

734 Glorietta Blvd., Coronado, Ca 92118

$5,779,000

$5,400,000

1178 Virginia Way, La Jolla, Ca 92037

$5,499,000

$5,100,000

929 Neptune Ave., Encinitas, Ca 92024

$5,350,000

$5,350,000

17125 Calle Corte, RSF, Ca 92067

$5,200,000

$5,200,000

252 Kolmar St., La Jolla, Ca 92037

$4,249,000

$3,853,425

1413 San Elijo, Cardiff, Ca 92007

$3,998,000

$3,850,000

6156 La Flecha, RSF, Ca 92067

$3,989,000

$3,800,000

734 Glorietta Blvd., Coronado, Ca 92118

$3,950,000

$3,950,000

631 3rd Street, Encinitas, Ca 92024

$3,900,000

$3,900,000

345 S Granados, Solana Beach, Ca 92075

$3,549,000

$3,500,000

34 Green Turtle, Coronado, Ca 92118

$3,495,000

$2,925,000

ADDRESS

LIST PRICE

SOLD PRICE

1097 C Street, Encinitas, Ca 92024

$3,300,000

$3,075,000

2326 Cambridge Ave, Cardiff, Ca 92007

$3,250,000

$3,150,000

1068 Devonshire, Encinitas, Ca 92024

$2,995,000

$3,005,000

3228 N. Twin Oaks Valley, San Marcos, Ca 92069

$2,995,000

$2,600,000

17218 Camino de Montecillo, RSF, Ca 92067

$2,950,000

$2,950,000

14817 Arrovo Rosita, Del Mar, Ca 92014

$2,950,000

$2,400,000

2495 Newcastle, Cardiff, Ca 92007

$2,800,000

$2,750,000

920 Stratford Ct., Del Mar , Ca 92014

$2,750,000

$2,600,000

922 Stratford Ct., Del Mar, Ca 92014

$2,650,000

$2,500,000

2029-31 Cambridge Ave., Cardiff, Ca 92007

$2,600,000

$2,600,000

1629 Somerset Ave., Cardiff, Ca 92007

$2,495,000

$2,450,000

1845 MacKinnon, Cardiff, Ca 92007

$2,449,000

$2,300,000

2172 Oxford Ave., Cardiff, Ca 92007

$2,449,000

$2,355,000

1746 Tattenham, Encinitas, Ca 92024

$2,399,000

$2,700,000

1270 Rubenstein Ave., Cardiff, Ca 92007

$2,395,000

$2,100,000

1045 Dewitt Ave., Encinitas, Ca 92024

$2,349,000

$2,349,000

2326 Cambridge Ave., Cardiff, Ca 92007

$2,150,000

$2,125,000

2475 Manchester Ave., Cardiff, Ca 92007

$2,025,000

$2,010,000

2565 Manchester Ave., Cardiff, Ca 92007

$1,999,999

$2,075,000

AN INTRODUCTION THE REACH AND RESOURCES OF A GLOBAL LEADER

A Remarkable Brand Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.

Privileged Access EXCLUSIVE RELATIONSHIP Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers.

Auction clients • 68 of Forbes’ 100 World’s Richest People • 136 of Forbes’ 400 Richest Americans • 57 of Forbes’ 100 Richest Americans • 164 of Forbes’ Top 500 CEOs • All 10 of Forbes’ Top 10 Billionaire Art Collectors • 169 of Art News’ Top 200 Collectors • 20% have an average net worth of $20.4 million • Average net worth is $8.4 million *Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia

Local Experts Worldwide The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.

Our network alone generates more than $5.2 billion in global referral sales volume annually.

GLOBAL REAL ESTATE MARKETING HUBS Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.

SOTHEBY’S AUCTION LOCATIONS Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.

1,000+

26,000

offices wo r l dw i d e

ag e n ts

81

countries & t e r r i to r i e s

When California Moves You TOP STATES MOVING IN TO SD & OC #1 California #2 Texas #3 Washington #4 Colorado #5 New York Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/22–12/31/22.

UNMATCHED REFERRAL NETWORK

$771M

Closed referral volume achieved by Sotheby's International Realty sales associates in California in 2022

The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.

Luxury Begins with Service

White Glove

Auction Consignment

Relocation Department

D e s i g n e d to p rov i d e l u x u r i o u s a n d comprehensive home preparation services such as professional staging and design, upgrades, landscaping, and packing and moving with professional project management and no upfront costs.

Find out how much your art, wine collection, jewelry, or cars might be worth and how to sell it with Sotheby's Auction House.

Pacific Sotheby’s International Realty Relocation Department offers a full service experience for our trusted corporate partners and clients. With affiliates in 79+ countries, we can assist you with all aspects of relocation, buying, selling or leasing; across town or across the globe.

Only With Us®

$4.6 Billion LOCAL SALES VOLUME

$297.5M

REFERRAL SALES VOLUME

$10.2M

2022 Brand Performance

AVERAGE PER AGENT PRODUCTION

$167 Billion GLOBAL SALES VOLUME

#1

MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS OVER 60,000 PRESS PLACEMENTS

We appreciate that trust was especially important in 2022. Our clients needed someone who had navigated tough markets before.

Someone who had succeeded no matter the circumstances. Our results show that they did.

My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.

Giving Back NEW STORY On a daily basis, we see the importance of homeownership in our clients’ lives. We feel everyone should have that security and sense of peace. The Sotheby’s International Realty® brand is proud to partner with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into safe communities.

Transforming lives with safe homes.

ORCHESTRATED LAUNCH EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.

Instant Exposure SECURING A GLOBAL AUDIENCE FOR EVERY LISTING Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

VIDEO

VIRTUAL REALITY

sothebysrealty.com ENGAGING BUYERS WORLDWIDE • 48 Million Visits in 2021 • 57% of Visitors Outside the U.S. • 14 Languages • 57 Currencies * Statistics based on web traffic to sir.com in 2022.

TOP 10 SEARCHES: 1. United States

6. Australia

2. India

7. Germany

3. Canada

8. Philippines

4. United Kingdon

9. France

5. Belgium

10. South Africa

WEBBY AWARD sothebysrealty.com has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.

A PR Powerhouse VOICE OF LUXURY REAL ESTATE When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.

#1

MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS 60,000 PRESS PLACEMENTS

Source: Meltwater, January 1, 2022 - June 30, 2022

Property Film

Curate

• 4x more inquiries (Inman News)

Curate by Sotheby’s International Realty is an innovative augmented reality (AR) app that allows prospective buyers to envision, design, and experience your home like never before.

• 88% of website visitors stay longer on a site (Mist Media) • Videos are shared 1,200% more times than links and text combined (Google)

Matterport Virtual Reality Tour

Virtual Staging

Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.

Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.

True Global Reach

Exclusive Network Exposure

Apple TV

Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home through brochures and real-time, dynamic property slide shows displayed on screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

Homebuyers can fully immerse themselves in Sotheby’s International Realty properties from the comfort of their living rooms and can search via lifestyle and amenities.

Be Where the World is Looking

Social Media Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.

YOUTUBE SUBSCRIBERS | 379,000+ INSTAGRAM FOLLOWERS | 347,000+ FACEBOOK FOLLOWERS | 113,498+ PINTEREST VIEWERS | 984,500+ monthly LINKEDIN FOLLOWERS | 92,953+

Targeted Marketing

Digitally Targeted

True Accountability

These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms and distributed across the vast Google Display Network.

Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.

Accelerate & Extend Your Property's Reach

Connecting with Mexico and Asia

Exclusive Partnership - Mexico

Affluent Consumer - Asia

EXPANSIÓN

To maintain reach in China, Hong Kong, Japan, and Asia, Sotheby’s International Realty® syndicates and advertises partnerships with major news publication and media powerhouses across Asia. This ensures greater visibility to Asian consumers searching for homes worldwide.

Sotheby’s International Realty® is the exclusive sponsor of Expansión, a leading Mexican business publication. It is a multi-platform business outlet covering finance, technology, arts and lifestyle, with a reach of more than 15 million readers.

• International New York Times • juwai • nikkei • propgoluxury • WSJ China • z-property (zaobao) • WeChat • South China Post

The Reach and Resources of a Global Leader

Global Media Partnerships

Reside® RESIDE® is our brand magazine devoted to the absolute finest in inspirational homes and lifestyles worldwide featuring captivating, indepth stories and pictures centered around Sotheby’s auction house, interior design trends, architecture, locations, lifestyles, and more.

DISTRIBUTION 10,000 copies inserted into the SoCal region of the Wall Street Journal • 100 copies distributed to each Pacific Sotheby’s International Realty office • Full-page advertisers receive 20 copies for personal use • Half-page advertisers receive 10 copies for personal use • Digital ebook • Pacific Sotheby’s International Realty branded landing page • Live links to all listings in the gallery •

National & International Print Exposure The Sotheby's International Realty property advertising program provides an array of highprofile placements with global media partners to offer targeted worldwide exposure.

Sotheby's Magazine Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.

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We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

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• Property Brochure • Postcard • Email Marketing • Social Media Graphics • Property Flyer • High-resolution Photography & Videography

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SHOWING ACTIVITY VS. TIMING Properties experience the most showings during a peak initial interest period.

Pricing Strategy Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.

WEEK 1

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-4.00%

-6.00% -8.00%

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SALES PRICE VS. INITIAL PRICE Properties that are overpriced initially may ultimately sell for the lowest price

-14.00% -16.00%

LESS THAN 2 WEEKS

2-4 WEEKS

4-10 WEEKS

MORE THAN 10 WEEKS

THANK YOU FOR YOUR CONSIDERATION PACIFIC SOTHEBY'S INTERNATIONAL REALTY